The Most Influential Woman Business Leaders To Watch Out For - 2023

2023 ANASTASIA KUZMENKO GREAT ENTREPRENEUR? PAE NATWILAI JENNIFER BARNES ENTERPRISE WIRED



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From Editor s Desk Influential women are leading the way across diverse sectors, breaking barriers and inspiring change on a global scale. These remarkable women are trailblazers, shattering glass ceilings, and challenging societal norms. From politics and business to science, arts, and social activism, they are driving progress and reshaping the world we live in. With their vision, resilience, and unwavering determination, influential women are championing gender equality, advocating for marginalized communities, and spearheading transformative initiatives. By serving as role models and agents of change, these women are empowering future generations, proving that gender is not a limitation, but a source of strength. Their impact transcends boundaries, reminding us of the immense power of women's leadership in shaping a more inclusive and equitable society. Featuring for Enterprise Wired's this issue of The Most Influential Woman Business Leaders To Watch Out For – 2023 are the stories of such leaders. For the cover read about Jennifer Barnes established Optima Office, a 100% female-owned company, in 2018. Prior to founding Optima, Jennifer served as the founder and CEO of another company from 2011 to 2018. Starting a business is a complex endeavor that requires not only a strong company strategy, funding, and business plan but also exceptional leadership to guide the business and its offerings in the market with efficiency and forward thinking. When the term \"entrepreneur\" is mentioned, various ideas come to mind. However, once one enters the market, the concept takes on a different meaning, regardless of the definitions, aspirations, and motivations associated with it. Anastasia Kuzmenko currently holds the position of Vice President of Marketing & Communications at IEC Telecom Group. She oversees brand communications across the Middle East, Asia, and Europe, as well as the global marketing strategy. Aspiring business owners and marketing enthusiasts can find inspiration and guidance in Anastasia's remarkable qualities. Her charismatic personality, exceptional leadership skills, and visionary mindset deserve the utmost respect. Entrepreneurs are undoubtedly the influential leaders of today and the role models of tomorrow. They hold the key to shaping the future, as their creative thinking and exceptional products/services contribute to the advancement of life and technology. We have come across another visionary, businessperson, and leader, Pae (Utoomprurkporn) Natwilai, who founded Trik. Trik is a software solution for structural inspection that utilizes drones to create 3D maps and reports. Pae is a remarkable example of an entrepreneur and is on the path to being recognized as the most entrepreneurial woman of the year. HANNAH B.

ON THE COVER ARTICLES On The Cover Work at Home Dads: The Happiest Men on Earth ÁNGELA ÁLVAREZ READ MORE AGLAIA CAPITAL | FOUNDER & EXECUTIVE CHAIRMAN Why You Should Look for Residual- Aglaia Capital- based Business Opportunities Revamping the FinTech industry- READ MORE... READ MORE On The Cover Small Business Blogs: Why Readers Prefer Free, Ad-supported Content NATASHA MAKHIJANI over OLIVER SANDERSON | CEO READ MORE Oliver Sanderson- How to Turn Your Ex-Employee into Dedicated to Retaining Your Worst Enemy Talents-READ MORE... READ MORE How to Increase Web Form Conversion by 25-40% READ MORE How to Go Green and Save Money with Eco-friendly Online Printing Services READ MORE

Never miss out on the latest issues! Get latest news and industry insights with Enterprise Wired. MEET ENTERPRISE WIRED TEAM CREATIVE CONTENT EDITOR MARKETING COORDINATOR HANNAH BERG DAVID ROY PR & MARKETING COORDINATOR DANIEL BROWN BUSINESS DEVELOPMENT EXECUTIVE CREATIVE DESIGN HEAD BENJAMIN LOPEZ IVAN TAYLOR SOCIAL MEDIA MANAGER GRAPHIC DESIGNER VLADIMIR SCOTT MARIA JONES DIGITAL CIRCULATION MANAGER GRACE NELSON

ENTERPRISE WIRED, 1985, HENDERSON RD, COLUMBUS, OHIO, 43220 Follow Us On: For Editorial Concerns: [email protected] For Sales & Branding Enquiries: [email protected] For Subscription: [email protected] Publisher ENTERPRISE WIRED This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © Enterprise Wired | 2020. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from Enterprise Wired. Enterprise Wired solely owns all the reprint rights.

CONTENTS 26. PROFILE Anastasia Kuzmenko- Connecting the World 38. PROFILE Pae Natwilai- A Revolution in the Third Dimension 20. ARTICLE Do You Have a Keen Attention to Details and a Curious Person? Start a Private Investigation Business 34. ARTICLE Do You Want to Be a Great Entrepreneur? Set Yourself Milestones

12. JENNIFER BARNES





Cover Story JENNIFER BARNES A Tech-Innovator and a Visionary OPTIMA OFFICE | CEO & FOUNDER 12 | 2023

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Jennife 14 | 2023

Cover Story er Barnes faced the unfortunate takeover. workforce, with half of their employees holding Controller-level Jennifer Barnes established Optima Optima Office has seen significant positions or higher. The company Office, a 100% female-owned growth since its inception. In the actively promotes work-life balance company, in 2018. Prior to founding company's fourth year, it became the and prioritizes the well-being of its Optima, Jennifer served as the founder fifth-fastest growing firm in San Diego. staff, recognizing that happy and CEO of another company from However, after enduring a negative employees lead to satisfied customers. 2011 to 2018. relationship with her partners for a few more years, Jennifer's partners Jennifer's professional journey began Starting a business is a complex executed a hostile takeover of the in the accounting department at Petco endeavor that requires not only a business in its sixth year, leading to her after graduating from the University of strong company strategy, funding, and removal from the company. Arizona with a degree in Finance, business plan but also exceptional Accounting, and Marketing. She leadership to guide the business and its Determined to bounce back, Jennifer quickly advanced in her career and offerings in the market with efficiency quickly joined another firm after just eventually transitioned into a and forward thinking. three days and eventually established consulting role as a Controller for Optima Office across the street from various companies and non-profits in When the term \"entrepreneur\" is her previous business after three San Diego. Recognizing the need to mentioned, various ideas come to weeks. She brought 27 former further her education, Jennifer earned mind. However, once one enters the employees to court and won the right an MBA from San Diego State market, the concept takes on a different to compete with the other business she University in 2008 and completed the meaning, regardless of the definitions, previously controlled. Since then, Becker CPA courses in 2011. After aspirations, and motivations associated Optima Office has doubled in size, and consulting for two of Optima Office's with it. Jennifer considers this experience the current competitors for nearly five best thing that has ever happened to years, she started her first company and Optima Office was established by her. embarked on her entrepreneurial path. Jennifer Barnes after experiencing a hostile takeover of her first company Optima Office specializes in providing Throughout her business journey, by her ex-partners in October 2018. In comprehensive accounting and HR Jennifer has achieved numerous her previous business, Jennifer owned teams to businesses of all sizes and significant milestones. She has been only 45% of the company, which put industries. They offer services that recognized as one of the top 40 under- her in a disadvantageous position. range from bookkeeping to CFO or HR 40 business leaders in San Diego Despite being responsible for over Director roles, ensuring their clients County and has been named a Women 90% of the total earnings and having receive strategic advice, reliable Who Mean Business by the San Diego created the majority of the staff, she financial statements, and human Business Journal for five consecutive resource services that keep them years. In 2017, she was honored as the compliant and their employees Young Entrepreneur of the Year by the satisfied. San Diego Chamber of Commerce and was a finalist for CEO of the Year. She What sets Optima Office apart is its has also been featured as a Woman of commitment to providing customized the Year by San Diego Magazine for services to each client. They prioritize two consecutive years and received the tailoring their solutions to individual Connected Women of Influence's Most needs and maintaining accessibility at Influential Leader Award in 2016. all levels. Additionally, Optima Office Jennifer has accumulated 22 additional stands out as one of the few female-run accolades during her time at Optima accounting firms in the region. Office, including awards such as CEO of the Year Winner in Medium The team at Optima Office consists of Business and Enterprising Women of 85 employees, with 65% of them being the Year. women. They boast a highly talented www.enterprisewired.com | 15

Cover Story 16 | 2023

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Do You Have A Keen Attention To Details and a Curious Person? IN 20 | 2023

START A PRIVATE START A PRIVATE NVESTIGATION BUSINESS www.enterprisewired.com | 21

INTRODUCTION Private investigation is a profession that involves conducting investigative work on behalf of individuals, businesses, or organizations. Private investigators (PIs) help their clients gather information, uncover facts, and solve problems that cannot be solved by traditional means. A career as a private investigator can be exciting, challenging, and financially rewarding for those who have a keen attention to detail and a curious nature. In this article, we will explore the steps involved in starting a private investigation business. Step 1: Obtain the Necessary Qualifications and Licenses Before starting a private investigation business, it is essential to ensure that you have the necessary qualifications and licenses to operate legally. The requirements for becoming a PI vary by state, but most states require PIs to be licensed. Some states require a certain number of years of experience in the field, while others require specific education or training. To become licensed, you may need to pass a background check, complete a training course, and take a licensing exam. Step 2: Develop a Business Plan Once you have obtained the necessary qualifications and licenses, the next step is to develop a business plan. Your business plan should include a description of the services you will offer, your target market, your marketing strategies, your pricing 22 | 2023

structure, and your financial consider purchasing office supplies, industry. Your clients will rely on you projections. A well-developed such as paper, pens, and folders, to to conduct thorough and accurate business plan will help you stay help you stay organized. investigations and to provide them focused on your goals and ensure that with the information they need to make you are on track to achieving them. Step 6: Develop a Marketing Strategy informed decisions. To build a strong reputation, you should always act in an Step 3: Choose a Business Name Developing a marketing strategy is ethical and professional manner, and Legal Structure critical to the success of your private communicate clearly with your clients, investigation business. You will need and deliver high-quality work. Choosing a business name is an to identify your target market, Step 10: Stay Current with Industry important step in starting a private determine the best ways to reach Trends and Technology investigation business. Your business them, and create a marketing plan that name should be unique, memorable, includes advertising, networking, and To stay competitive in the private and easy to spell. You should also other promotional activities. You may investigation industry, it is important to check if the name you want to use is want to consider attending trade stay current with industry trends and available and not already registered shows, joining professional technology. You should attend industry by another business. associations, and building conferences and seminars, read relationships with other professionals industry publications, and network You will also need to choose a legal in your field. with other professionals to stay up-to- structure for your business, such as a date on the latest developments in the sole proprietorship, partnership, Step 7: Establish a Professional field. You should also invest in the limited liability company (LLC), or Network latest technology and equipment to corporation. Each legal structure has ensure that you can offer your clients its own benefits and drawbacks, so it As a private investigator, you will the most advanced investigative is important to research each option need to establish a professional services possible. and choose the one that is best for network of other investigators, your business. attorneys, law enforcement officials, BOTTOM LINE and other professionals who can help Step 4: Obtain Insurance you with your investigations. You Starting a private investigation should attend industry events and join business can be a challenging but As a private investigator, you will professional associations to meet other rewarding career path for those with a need to obtain insurance to protect professionals in your field. keen attention to detail and a curious yourself and your business from nature. By following the steps outlined liability. Insurance can cover Step 8: Develop a Client Base in this article, you can start your own accidents, errors and omissions, and private investigation business and build other risks associated with your Developing a client base is essential to a successful career as a private business. You should speak with an the success of your private investigator. Remember to obtain the insurance agent to determine what investigation business. You can start necessary qualifications and licenses, types of insurance you will need for by contacting law firms, insurance develop a business plan, choose a your business. companies, and other businesses that business name and legal structure, may need your services. You can also obtain insurance, purchase equipment Step 5: Purchase Equipment and advertise your services online, in local and supplies, develop a marketing Supplies newspapers, and through other strategy, establish a professional marketing channels. network, develop a client base, build a To start a private investigation reputation for professionalism and business, you will need to purchase Step 9: Build a Reputation for reliability, and stay current with equipment and supplies, such as a Professionalism and Reliability industry trends and technology. With computer, camera, video camera, GPS hard work and dedication, you can tracker, binoculars, and other tools Building a reputation for build a successful private investigation that you will need to conduct your professionalism and reliability is business and help your clients solve investigations. You should also essential in the private investigation their problems and achieve their goals. www.enterprisewired.com | 23





KuAznamstaesina k Connecting the World IEC Telecom Group | Vice President of Marketing & Communications 26 | 2023

ko Satellite services may appear captivating and intriguing, Featured On but they are undeniably challenging. Understanding the s complexities involved requires extensive knowledge and experience, not to mention the ability to successfully operate a thriving business in this field. Anastasia Kuzmenko currently holds the position of Vice President of Marketing & Communications at IEC Telecom Group. She oversees brand communications across the Middle East, Asia, and Europe, as well as the global marketing strategy. Aspiring business owners and marketing enthusiasts can find inspiration and guidance in Anastasia's remarkable qualities. Her charismatic personality, exceptional leadership skills, and visionary mindset deserve the utmost respect. Let me provide you with an overview of our company. What motivated you to join IEC Telecom Group? IEC Telecom Group stands as one of the leading providers of global satellite services. With a legacy of over 25 years, IEC Telecom Group is renowned for delivering top-tier satellite-based solutions. We offer reliable end-to-end voice and data services precisely when they are most critical. Our focus lies in enabling digitalization in remote land locations and the maritime sector, where GSM coverage is limited or unavailable. We provide robust satellite backup solutions for urban networks to ensure uninterrupted operational continuity for our customers. Our portfolio encompasses a wide range of satellite solutions, value-added services, and products, including handsets and VSAT services. Furthermore, we offer round-the-clock comprehensive lifecycle support for satellite-based solutions. IEC Telecom Group has offices in eight countries: Denmark, France, Kazakhstan, Norway, Singapore, Sweden, Turkey, and the United Arab Emirates. My inspiration: As a millennial, I have been influenced by the compelling concept of globalization facilitated by connectivity. I always aspired to have a greater impact on this process, rather than being merely a participant. I chose a career in marketing as my way of contributing. Joining IEC Telecom Group made me realize that I could pursue my dream further. I chose a career in marketing as my way of contributing. Joining IEC Telecom Group made me realize that I could pursue my dream fuwrtwhewr..enterprisewired.com | 27

Satellite services may appear Let me provide you with an portfolio encompasses a wide range captivating and intriguing, but they overview of our company. What of satellite solutions, value-added are undeniably challenging. motivated you to join IEC Telecom services, and products, including Understanding the complexities involved Group? handsets and VSAT services. requires extensive knowledge and Furthermore, we offer round-the- experience, not to mention the ability to IEC Telecom Group stands as one of clock comprehensive lifecycle successfully operate a thriving business in the leading providers of global support for satellite-based solutions. this field. satellite services. With a legacy of IEC Telecom Group has offices in over 25 years, IEC Telecom Group is eight countries: Denmark, France, Anastasia Kuzmenko currently holds the renowned for delivering top-tier Kazakhstan, Norway, Singapore, position of Vice President of Marketing & satellite-based solutions. We offer Sweden, Turkey, and the United Communications at IEC Telecom Group. reliable end-to-end voice and data Arab Emirates. She oversees brand communications services precisely when they are across the Middle East, Asia, and Europe, most critical. Our focus lies in My inspiration: as well as the global marketing strategy. enabling digitalization in remote land locations and the maritime sector, As a millennial, I have been Aspiring business owners and marketing where GSM coverage is limited or influenced by the compelling enthusiasts can find inspiration and unavailable. concept of globalization facilitated guidance in Anastasia's remarkable by connectivity. I always aspired to qualities. Her charismatic personality, We provide robust satellite backup have a greater impact on this exceptional leadership skills, and solutions for urban networks to process, rather than being merely a visionary mindset deserve the utmost ensure uninterrupted operational participant. I chose a career in respect. continuity for our customers. Our marketing as my way of 28 | 2023

contributing. Joining IEC Telecom ingrained in the essence of our locations have consistently positioned Group made me realize that I could company. We are committed to going me as a high-performing individual pursue my dream further. above and beyond, addressing the who elevates projects to new heights. I specific technical requirements of each take pride in driving teams toward What could be more motivating than project rather than providing a one- achieving their own KPIs and shared providing access to this crucial size-fits-all approach. Our goal is to brand objectives. resource to individuals who are deliver cost-effective solutions tailored excluded or have limited connectivity? to the unique needs of each project. What are the key achievements Today, connectivity goes beyond basic throughout your professional communication; it serves as the engine In my opinion, IEC Telecom Group is journey? driving digitalization. From an uniquely positioned to dominate the economic standpoint, it bridges the market for personalized satellite In my view, there are no small or large opportunity gap by making the latest communications. Our integrated accomplishments. At the start of my technologies, such as telemedicine, approach and in-house design and career as a junior marketer, I felt remote maintenance, and e-learning, engineering capabilities allow us to honored to be part of significant accessible to all, regardless of create fully customized solutions. This company initiatives and trusted to socioeconomic status. is where we excel, and this is the path represent my organization in we should continue on. international discussions. As a mid- Could you outline the company's career specialist, I challenged myself to primary products or services? How Tell us about your team. work internationally and put my skills do they differentiate from others in to the test in the multicultural the market? I am fortunate to work in a environment of the UAE. multicultural environment with a team From a corporate perspective, dispersed across Asia, the Middle East, Starting from scratch at that time, I digitization enhances effective and Europe. This aspect contributes to take great pride in progressing from an professional networks and streamlines my daily growth as both a professional operational executive at a local events internal processes, enabling businesses and an individual, and I consider it a agency to becoming the Vice President to operate sustainably and future-proof privilege. of Marketing and Communications at a their operations. On a social level, it global company in less than nine years. connects families and friends who may My team comprises internal and be geographically separated. external experts. The internal team My journey with IEC Telecom Group members possess the fundamental has been filled with numerous Satcom is no longer solely about skills and domain knowledge that form successes that bring me joy. In the past, connectivity; it encompasses the backbone of our marketing our marketing communications relied operational efficiency. IEC Telecom initiatives, while the external experts on a decentralized approach, with each Group ensures business continuity for act as a \"rapid reaction\" force, enabling office developing its own plans. When its clients, regardless of their operating us to adapt swiftly to evolving I took on the role of global marketing, region—whether it be deep seas, communication trends. I centralized our communications and rugged mountains, or vast deserts—by established a powerful, globally providing a reliable network in areas Please provide a summary of your recognized brand with a clear without GSM coverage. In recent professional experience. positioning and shared identity. years, IEC Telecom Group has made significant investments in developing As a driven senior marketing Over the past four years, the marketing various applications tailored for low executive, I have accumulated over 13 infrastructure of IEC Telecom Group bandwidth settings. As a result, it is years of experience in various has undergone significant now possible to conduct video industries, including aviation, oil and transformation, including rebranding, conferences, perform remote gas, and satellite communications. I international PR campaigns, digital maintenance, and exchange large have successfully managed and presence growth, and thought amounts of data through limited executed integrated marketing leadership development through satellite channels at prices comparable programs for both B2B and B2C participation in prestigious to those offered by terrestrial operators. sectors. conferences. Our work in the satellite industry has gained global recognition, \"We keep you connected beyond My leadership abilities, project and we are particularly proud to have limitations\" is more than just a slogan; management skills, and expertise in received the \"Best Marketing it is our strategic objective deeply guiding teams across different Campaign\" award from Thuraya www.enterprisewired.com | 29

Telecommunications (a leading global Satcom operator) in 2021 and 2018. Achieving such changes requires teamwork rather than the efforts of a single individual. I am truly grateful for the dedication and enthusiasm of my team, and I sincerely appreciate the confidence and support of the IEC Telecom Group Board. Looking back, I can confidently say that we have accomplished a great deal, but there are still many more achievements to come. Is there a particular client experience you would like to highlight? IEC Telecom Group operates across diverse markets, both on land and in the maritime sector. As a marketer, I develop communications for various customer groups. Due to the nature of our business, we often operate under confidentiality, as many of our clients represent government sectors, humanitarian NGOs, and large- scale enterprises. However, I can share an interesting case with you. In 2018, we provided satellite communications to research vessels operated by the Kazakhstan Agency of Applied Ecology (KAPE) in the Caspian Sea. KAPE's scientific work in the Caspian Sea involves daily communication with clients and technical experts onshore, generating a significant amount of raw data. On average, each client project requires the transfer of 30GB to 50GB of data from the ship to shore per month. Through the Thuraya Orion Edge system provided by IEC Telecom Group, KAPE was able to optimize bandwidth, control data usage using compression tools, and minimize the data required for accessing and running research programs. Additionally, we supplied the vessels with a crew welfare solution, allowing seafarers—who often spend weeks away from their families—to use their personal devices for VoIP calls and popular messaging applications, enabling them to stay connected with their loved ones. 30 | 2023

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Do You Want to Be a GREAT ENTREPRENEUR Set Yourself Milestones 34 | 2023

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INTRODUCTION business owners maintain their Product milestones motivation since they are able to see The path of entrepreneurship is a how far they have come and how much Product milestones are objectives journey that calls for unwavering closer they are to accomplishing their that relate to the development, resolve, unshakeable resiliency, and objectives as a result of their efforts. launch, or enhancement of a patient perseverance. A successful product or service. Milestones entrepreneur is one who consistently Helps to stay focused may be achieved in a variety of works to enhance their abilities, charts ways. The introduction of a new out a plan on how to get there, and The world of entrepreneurship is rife product, an improvement in the never loses sight of the end objective. with potential sources of distraction, quality of the user experience, or In order to achieve success as an making it simple to lose sight of what an increase in the number of entrepreneur, one of the most important really counts. For entrepreneurs, consumers who make use of the steps is to establish a series of setting milestones is a helpful way to product or service are all milestones, which will assist you in keep their attention on what's really examples of possible milestones. remaining on track, evaluating your essential. Entrepreneurs may prioritize level of advancement, and adapting their efforts and make sure they are Personal milestones your strategy appropriately. In the working towards attaining their following paragraphs, we will explore objectives more effectively if they have Personal milestones are the significance of establishing a clear vision of what they want to objectives that business owners milestones for entrepreneurs, the many accomplish. establish for themselves that are kinds of milestones that may be unrelated to the operation of their established, and the strategies that can Facilitates learning company. A person's health, the be used to successfully establish and acquisition of a new talent, or the reach milestones. Learning opportunities are created via accomplishment of a personal the process of setting milestones. goal are all examples of items Why is establishing milestones When business owners establish that might fall under this crucial for entrepreneurs? objectives for themselves that are category. Even if personal difficult but not insurmountable, they achievements aren't directly Provides a clear direction challenge themselves to expand their proportional to the performance knowledge and capabilities, of the company, they may Establishing milestones gives a clear experiment with new approaches, and nonetheless have a substantial path for businesses. It is helpful to go outside of their comfort zones. bearing on an entrepreneur's identify what it is they aim to Entrepreneurs get a boost to their overall happiness and success in accomplish as well as the path they personal and professional development the commercial world. want to take to get there. If they do not as a result of this. have milestones, entrepreneurs run the Team milestones risk of being disoriented, not knowing Varieties of milestones for what steps they should take next, or entrepreneurs Milestones for a team are acting in a way that is not congruent objectives that are directly tied to with their objectives. Financial milestones the expansion and development of the team. This may include Monitors progress For entrepreneurs, reaching a certain things like employing more level of financial success often marks workers, enhancing In order to gauge how far one has the achievement of a milestone. In communication within the team, come, one uses milestones as a terms of either income, profits, or or reaching a specific level of measuring stick. They make it possible finance, these are the objectives that production. Milestones for the for business owners to monitor their entrepreneurs establish for themselves. team are essential due to the fact progress toward attaining their Milestones in terms of finances may be that the success of the company objectives and assist them in either short- or long-term goals, and is often based on the determining the areas in which they they are often connected to the overall accomplishments of the team. need more development. This helps performance of the company. 36 | 2023

How to effectively set and achieve Monitor progress milestones Tracking one's progress toward one's Establish SMART objectives goals is an absolutely necessary step. The progress that entrepreneurs The use of SMART objectives is a achieve toward their goals should be tried-and-true method that has been tracked on a regular basis and, if shown to efficiently create and required, modifications should be accomplish milestones. Specific, made. This will assist them in Measurable, Achievable, Relevant, maintaining their course and ensuring and Time-bound are the components that they are making progress toward that make up the acronym SMART. the achievement of their objectives. Entrepreneurs need to make sure that their objectives satisfy these Celebrate successes requirements before they can proceed with defining milestones. A significant component of reaching This will assist to ensure that their milestones is the practice of celebrating goals are crystal clear, that they are one's victories along the way. attainable, and that they are related Entrepreneurs owe it to themselves to to the broader aims of their recognize their accomplishments and organization. relish in their triumphs whenever they have the chance. They will find it Break down goals into smaller easier to maintain their motivation and tasks keep working toward their objectives as a result of this. As objectives are broken down into more manageable, smaller tasks, BOTTOM LINE they become less intimidating and more doable. The actions that need As an entrepreneur, one of the most to be performed to attain the important things you can do to ensure milestones that an entrepreneur has your success is to set goals. It serves to set should be identified, and then keep one focused, monitors progress, those steps should be broken down offers direction, and fosters learning. into smaller, more manageable There are many other kinds of tasks. They will be able to avoid milestones that entrepreneurs may slacking off and staying on track as choose to create for themselves, a result of this. including as financial, product, personal, and team milestones. Prioritize tasks Entrepreneurs who want to successfully create and accomplish Prioritizing tasks is important for milestones should first define SMART effective time management. objectives, then divide those goals down into smaller tasks, then prioritize Tasks should be prioritized for those activities, monitor their progress, entrepreneurs based on their and celebrate their victories. significance and how quickly they Entrepreneurs have a better chance of need to be completed. Because of staying on course and achieving their this, they will be able to concentrate objectives if they follow these on the most essential duties and measures, which will eventually avoid spending time on the chores contribute to the success of their that are less significant. company endeavors. www.enterprisewired.com | 37

TRIK | FOUNDER Pae Na 38 | 2023

A Revolution in the Third Dimension atwilai www.enterprisewired.com | 39

EE unreliable internet connectivity. The Regarding the process of finding images and specific Entrepreneurs are undoubtedly the reports related to a particular area was key achievements influential leaders of today and the role challenging due to the folder-based models of tomorrow. They hold the key organization. of your business to shaping the future, as their creative thinking and exceptional This led me to question why we couldn't journey? products/services contribute to the store digital information about structures advancement of life and technology. in 3D when the real-world structures are Since the launch of Trik, three-dimensional. Out of frustration, we have received We have come across another both mine and that of my colleagues, I numerous accolades and visionary, businessperson, and leader, decided to develop this technology on gained extensive coverage Pae (Utoomprurkporn) Natwilai, who my own. in global news. In 2018, I founded Trik. Trik is a software was recognized as one of solution for structural inspection that What products or services does Trik the Forbes 30 under 30, utilizes drones to create 3D maps and focus on? How are they different from and we were listed in the reports. Pae is a remarkable example of others in the market? Top 100 BAME leaders an entrepreneur and is on the path to affecting the tech sector being recognized as the most Trik not only allows the creation of 3D and Top 100 Asian stars in entrepreneurial woman of the year. models from drone imagery but also UK tech in 2019. Our offers a unique feature: using these 3D company has been featured Tell us more about Trik and what models as a system to store information in various national and inspired you to start the company. and track changes over time. Users can international media outlets, simply click on any point of the 3D including Bloomberg, the Trik is a specialized program for model to access relevant photos. For Financial Times, the structural inspection that leverages example, during a drone inspection of an Huffington Post, and BBC drone data analytics. It operates 8-story building, there may be thousands Business Live Morning similarly to Google Maps, but of similar-looking photos of windows News. Additionally, specifically for 3D mapping and and facades. It becomes challenging to Insight Success named us analysis of buildings. Trik uses trace the origin of each photo using GPS one of the Top 10 Most multiple photos to generate a digital data alone. With Trik, users can easily Innovative Aviation and 3D model of a building, allowing easy locate and view every photo of a specific Aerospace Solution storage, search, and analysis of the data window or area of interest directly from Providers in 2018. in a 3D format. the 3D model. As an inspection and maintenance Trik also incorporates an AI algorithm engineer, I have always struggled with that automatically detects changes in the saving and accessing relevant 3D model. This makes it easier to information about the areas I work on. compare the actual construction progress Previously, I worked in the oil and gas with the design, monitor daily progress at industry in a remote location with a construction site, and track structural deterioration over time in a 3D format. Tell us about your team at Trik. I have a background in mechanical engineering, and prior to expanding my expertise and studying Innovation design, I worked as an inspection and maintenance engineer in the Oil and Gas industry. 40 | 2023

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