PMFME webinar report

Webinar on Pradhan Mantri Formalization of Micro Food Processing Enterprises 29.10.2020 Organized by Tamil Nadu Agricultural University Coimbatore - 641 003

Webinar on Pradhan Mantri Formalization of Micro Food Processing Enterprises 29.10.2020 Organized by Tamil Nadu Agricultural University Coimbatore - 641 003

Report on PMFME Scheme webinar conducted at TNAU, Coimbatore on 29.10.2020 A one-day sensitizing webinar on “Pradhan Mantri Formalization of Micro Food Processing Enterprises Scheme”, was conducted by Agricultural Engineering College and Research Institute, Coimbatore on 29.10.2020 through online mode. The webinar was conducted to create awareness and to publicize “Prime Minister Formalization of Micro Food Processing Enterprises” scheme as per the communications received from the Ministry of Food Processing Industries, New Delhi. The webinar brought together participants comprising the University Officers, KVK, Research station Heads of TNAU, officials from Agricultural Marketing & Agri - Business, Agriculture and Agricultural Engineering Departments of Government of Tamilnadu. The following is the webinar flyer for PMFME scheme. The eminent personalities and their involvement in publicizing the PMFME scheme activities are as given as follows: Dr. N. Kumar, Presidential Address Vice Chancellor, Special Address on PMFME TNAU, Coimbatore Shri. Shunchonngam Jatak Chiru, IAS, Micro Food Processing Machinery Commissioner, Agriculture Marketing and Agri-Business, PMFME Scheme – Government of Tamil Nadu, Chennai Introductory Remarks Dr. B. Shridar, Importance of Food Processing Dean, FSSAI Aspects of Food Processing Agricultural Engineering College and Research Industries Institute, TNAU, Coimbatore Dr. C. Anandhramakrishnan, Director, Indian Institute of Food Processing Technology, Thanjavur, Tamil Nadu Dr. R. Murugesan, Chief Engineer, Agrl. Engg. Dept, Govt. of Tamil Nadu, Chennai Mr. P. Muthumaran, Director, Southern Region, FSSAI, Ministry of Health and Family Welfare Government of India

Dr. S. Amutha, Food Business Opportunities Dean, Community Science College and Research Marketing and Labelling Strategies Institute, Madurai, Tamil Nadu Dr. K.R. Ashok, Director (CARDS), TNAU, Coimbatore Dr. P. Rajkumar, Professor and Head, Dept. of Food Process Engg., AEC&RI, TNAU, Cbe opened the webinar welcoming the attendees and introduced the speakers who were connected online. He briefed that many of the food processing activities are being carried out by various unorganized sectors at small scale. To transit these into the formal sector, the Prime Minister Formalization of Micro Food Processing Enterprises (PMFME) scheme was launched for providing financial, technical and business support for up gradation of micro food processing enterprises. He also briefed that TNAU being the State level technical institute, the Webinar on PMFME scheme Pradhan Manthri Formulization of Food Processing Enterprises scheme was oraganised to give wide publicity to reach the stack holders of the food Industry through the department of Agriculture, Horticulture, Marketing, Engineering and bank officials for starting their ventures.

He sought for the cooperation of all the participants from Agriculture, Agriculture Engineering, Agriculture Marketing and Agri-business, Government of Tamil Nadu to join hands with TNAU for effective implementation of PMFME scheme. Dr. B. Shridar, Dean, Agricultural Engineering College and Research Institute, TNAU, Coimbatore. Also said that, India’s micro, small and medium enterprises (MSMEs) base is the second largest in the world.

He explained the primary goals of PMFME scheme, like increased access to credit by existing micro food processing enterprises, FPO’s, Self Help Groups (SHG’s); integration support with organized supply chain by branding and marketing; support for transition of existing 2 lakhs enterprises into formal network; increased access to services like laboratories, storage, packaging, marketing; strengthening of institutions and increased access for the enterprises in terms of professional and technical support. He stated the One District One Product (ODOP) approach of PMFME scheme keeping in view the clusters and the raw material availability and also listed the ODOP’s approved for districts in Tamil Nadu. In his technical presentation, he intrigued the audience presenting the food processing machineries viz., millet processing machinery, dhal processing machinery, tamarind processing machinery, technology of bottling cane juice, turmeric value chain machinery,vegetable seed extractor(s) and online continuous grader for spherical fruits, developed by the Department of Food Process Engineering, AEC&RI, TNAU. He also mentioned about the credit-linked capital subsidy at 35 % with a maximum ceiling of Rs.10 lakh for micro food processing units and credit linked grants at 35 % for development of common infrastructure including common processing facility through FPOs / SHGs / Cooperatives or state owned agencies or private enterprise, along with institutional structure of PMFME scheme. Dr. C. Anandhramakrishnan, Director, IIFPT and the Nodal officer, National Nodal Agency, Govt. of India, dealt about PMFME scheme with the huge opportunities existing in food processing sector presenting the high production levels in India along with low processing rates. He explained that, Ministry of Food Processing Industries (MoFPI), in partnership with the States, has launched an all India centrally sponsored \"PM Formalization of Micro Food Processing Enterprises Scheme (PM FME Scheme)\" for providing financial, technical and business support for upgradation of existing micro food processing enterprises with the objectives like,support for capital investment for upgradation and formalization, capacity building through skill training, imparting technical knowledge on food safety, standards & hygiene and quality improvement, hand holding support for preparation of DPR, availing bank loan and upgradation,

support to Farmer Producer Organizations (FPOs), Self Help Groups (SHGs), producers cooperatives for capital investment, common infrastructure and support branding and marketing. He explained the pattern of assistance for ODOP permitted individual units. He enlisted the salient features of capacity building and administrative architecture and the procedure to apply under PMFME scheme. He also demonstrated the efforts taken by IIFPT along with the modules developed for effective implementation of PMFME scheme. Dr. S. Amutha, Dean, Community Science College and Research Institute, Madurai, stated that there is a huge opportunity in harnessing the potential of processed fruits and vegetables in the form of pulp, puree, paste, flakes, dehydration, pickles, juices, slices, chips, jams, jelly, etc. She made detailed presentation on technologies / processed products available for dissemination at Community Science College and Research Institute, TNAU, Madurai like high protein foods, soybean products, value added cassava based products, whey based RTS beverages, fortified bakery products, value added products from millet and tuber blends, value added fruit products like osmo - dried fruit slices, fruit

flakes, vegetables based RTU products, sorghum incorporated whole wheat flour, mushroom based nutraceutical foods, millet based functional fruit beverages and dehydrated coconut products. She state that, there is a great potential for developing agro based industrial units such as food processing. For instance, tender coconut water, if processed scientifically, can be exported to other states and countries.

Dr. R. Murugesan, Chief Engineer, Agrl. Engg. Dept, Govt. of Tamilnadu mentioned that Tamilnadu is unable to export its vast horticultural produce due to lack of uniformity in quality, standardization and its inability to curtail losses across the value chain. He also focused that, in addition to availability of processing machinery, the next phase of growth of food processing sector will also require equipment and machinery that support infrastructure creation across the value chain. He added that, food processing sector is a sunrise sector, and the growth of food processing in Tamil Nadu will have a vast impact on the social and economic development of the State considering the fact that 40 per cent of population is involved in agriculture and allied activities. He mentioned about various initiatives by Government of Tamil Nadu like promotion of food processing clusters, development of food parks, entrepreneurship promotion, establishing skill centres and supporting farmer producer organizations.

Dr. K. R. Ashok, Director (CARDS), TNAU Coimbatore, narrated that to effectively make and market value - added products, agriculture producers, food industries must be able to adapt quickly to market changes and consumer preferences. He highlighted the success of marketing in terms of marketing mix, which includes product, price, place, and promotion, often referred to as the “4 Ps” of marketing. Product is a good (tangible) or a service (intangible) that is offered to the customer to meet a requirement or satisfy a need. Its production incurs cost and it’s sold to the target customer at a certain price. All products follow a lifecycle and if planned correctly through intelligent predictions, marketers will be able to adapt to the challenges that each stage of the cycle presents. For a product to be successful it has to meet and satisfy a specific need and it should be able to function as promised. The features and benefits of the product should be clearly communicated to current and potential customers. Another vital feature of a product is branding, because it’s what differentiates itself from other similar products in the market. It also creates customer recall and loyalty. These factors ultimately affect the product strategy.

He also mentioned that, recently 5th P is added, that includes the packaging, as food packaging also promotes food products and increases the sales performance. He stated that, the importance of food branding can be said in a simple way that, food and beverage business can only become successful when customers identify the food products, while preference for certain food products can be made only through brands, which include components like business logo, name and byline. Mr. P. Muthumaran, Director, Southern Region, FSSAI, Ministry of Health and Family Welfare Government of India, dealt with FSSAI recommendation that all licensed food businesses must have at least one trained and certified food safety supervisor under FoSTaC for every 25 food handlers in each premise, for which is a participatory program of training and capacity building, designed to enhance public awareness while simultaneously training food handlers across the value chain. He mentioned that many micro enterprises in Tamil Nadu don’t have license, brand and are not following standards. He explained how industries can register under FSSAI online, without going in person to the office. The success would rest on forging of partnerships amongst all stakeholders, since food safety has to be a shared responsibility. Detailed background note of FoSTaC was given by him.

He narrated that as soon as the agri produce reaches market for sale would come under the purview of FSSAI. He listed the logos given by FSSAI for small manufacturers those who process with minimal additives like F+ and for organic productsthe need for certification under FSSAI. In this connection, he mentioned that FSSAI is looking forward to identify and empanel reputed Training Providers / Academic Institutions / Corporates / Associations for conducting training on behalf of FSSAI. He mentioned that organizations like TNAU having capacity of imparting training in food safety can join handswith FSSAI as certified trainers as training partner of FSSAI. Special Address on PMFME Scheme was given by Shri. Shunchonngam Jatak Chiru, IAS, Commissioner Agriculture Marketing and Agri-Business, Government of Tamil Nadu, Chennai. He lauded TNAU for being the technical partner in implementing PMFME scheme. He mentioned about revamping of National Mission on Food Processing (NMFP) that existed till 2014 and the changes that were required in NMFP. He focused on creation of modern infrastructure with efficient supply chain management from farm gate to retail outlet in Tamil Nadu. He told Tamil Nadu is leading in efforts taken in developing food processing sector in Tamil Nadu through food processing policy implemented in the year 2018.

He mentioned about financing mega food parks, cold storage facilities that are and will be installed in Tamil Nadu through financing. In the long term the PMFME scheme would provide better returns to farmers, create employment opportunities, reduce wastage of agricultural produce, increase the level of processing and enhance export of the processed foods. The whole idea was to increase FDI in the food processing industry which in turn offers huge opportunity for the sector by expansion of the food processing industry as well as increased employment by way of setting up of more food processing units. He added that in Tamil Nadu, policy has been drafted to provide a win-win situation to those in the field, particularly farmers, and other micro food processing units awaiting approval. Recognizing that a few States already started receiving applications, he urged stake holders to promote PMFME scheme to benefit the progressive farmers in Tamil Nadu. Dr. N. Kumar, Vice Chancellor, TNAU described the immense potential of the food processing sector in India in his presidential address. He also gave a special acknowledgement for identifying Tamil Nadu Agricultural University as state nodal agency for implementation of PMFME scheme in Tamil Nadu. He intrigued that India's export basket is dominated by products with little or no processing or value addition also

emphasized the need for convergence, delivery and strong partnerships with farmers, gave an interesting overview status of food processing sector in India, that the unorganized food processing sector in the country comprises nearly 25 lakh food processing enterprises which are unregistered and informal, and nearly 66 % of the units are located in rural areas and about 80 % of them are family-based enterprises. He mentioned that the shortcomings in the micro enterprises could be revamped through implementation of PMFME scheme. He suggested TNAU, Krishi Vigyan Kendras (KVKs) for carrying the benefits of PMFME scheme to the farmers, to work more for the development of entrepreneurs in the villages which could be linked with the market for sustenance. He also suggested few scientists in the field of Food process engineering at TNAU to become certified trainers under FoSTaC, FSSAI. He was particularly keen in widening the ODOP approach of PMFME scheme. He congratulated the team for inviting eminent speakers which provided informal learning environment, engaging all the delegates. He ensured that, TNAU will extend support in formalization of Micro enterprises in Tamil Nadu through PMFME scheme.

Dr. N. Venkatesa Palanichamy, Professor and Head, Dept. of Agricultural and Rural Management, CARDS, TNAU, Coimbatore concluded the webinar thanking the star speakers of the day and the delegates. He specially thanked Shri. S. J. Chiru, IAS Commissioner, Agricultural Marketing and the honourable Vice Chancellor for the support and encouragement offered in implementation of PMFME scheme in TNAU. The webinar had remarkable presentations and was successfully conducted worth mentioning the challenges and opportunities in implementing PMFME scheme in Tamilnadu through the active participation of officials from TNAU, Department of Marketing, Agriculture, Horticulture and Agrl. Engineering. The PMFME scheme activities are being continuously publicized for effective implementation in Tamil Nadu.

WEBIN Pradhan Mantri F Micro Food Proces Date : 29.10.2020 Dr. N. Kumar, Ph.D., Vice - Chancellor Tamil Nadu Agricultural University Coimbatore Dr. B. Shridar, Ph.D., Dean (Engineering) AEC&RI, TNAU, Coimbatore Dr. S. Amutha, Ph.D., Dean Community Science College and Research Institute Tamil Nadu Agricultural University, Madurai Dr. K.R. Ashok, Ph.D., Director (CARDS) Tamil Nadu Agricultural University Coimbatore Dr. P. Rajkumar, Ph.D., Professor and Head Dept. of Food Process Engineering AEC&RI, TNAU, Coimbatore Mee ng Link : h ps://zoom.us/j/97695837738?p Organi Tamil Nadu Agricultural Unive

NAR ON Formalization of ssing Enterprises Time : 10:00 - 12:00 Noon Shri. Shunchonngam Jatak Chiru, IAS Commissioner Agriculture Marketing and Agri Business Government of Tamil Nadu, Chennai Dr. C. Anandharamakrishnan, Ph.D., Director IIFPT, Thanjavur Mr. P. Muthumaran Director, Southern Region FSSAI, Ministry of Health and Family Welfare Government of India Dr. R. Murugesan, Ph.D., Chief Engineer Agricultural Engineering Department Chennai Dr. N. Venkatesa Palanichamy Professor and Head, Dept. of ARM, CARDS Tamil Nadu Agricultural University Coimbatore pwd=OEFvRXBGb0R1QjhyNWxUeE5aV2dmdz09 ized by ersity, Coimbatore - 641 003