Trend Prophets Style Guide

THIS LOGO STYLE GUIDE will show you the details needed to build out marketing materials for Trend Prophets.

MINIMUM SIZE The smallest the logo should be represented is 4”wide.

STYLE GUIDE PRIMARY LOGO Trend Prophets logo includes the pictorial mark, and wordmark. The main logo will be used across primary brand applications. This trademark will allow for Trend Prophets to be easily identified throughout all marketing applications. It is imperative to the brand that the logo always be applied with care and respect according to these guidelines. DOWNLOAD LOGO FILES

STYLE GUIDE SECONDARY LOGO Trend Prophets submark or wordmark can be used to replace the primary logo but should never be used in conjunction with the primary logo. SUBMARK A. White B. Black WORDMARK A. White B. Black

A. B. A. B.

STYLE GUIDE LOGO ORIENTATION AND USAGE GUIDELINES LOGO ORIENTATIONS Trend Prophets logo orientation should be portrait and landscape only as indicated below: PORTRAIT LANDSCAPE

DO - Use our official, unmodified Trend Prophets logo to represent our brand. - Allow for at least 150% buffer space around the logo. - Clearspace around the logomark should always be equivalent to 1/3 of the width of the logomark. - The minimum size the logomark may be used for print applications is .4” (10mm) wide and for digital applications, the minimum size is 45 pixels wide. CLEARSPACE

DON'T

STYLE GUIDE COLOUR USAGE The colour usage for Trend Prophets primary logo is Bright Blue and Black. The primary logo can be used on any neural light colours as long as it follows the logo orientations and usage guidelines.





STYLE GUIDE TYPOGRAPHY When used consistently, typography is a powerful brand tool. The set of typefaces outlined below conveys the timeless and premium aspects of the brand and should be used in all applications possible. ROBOTO ABCDEFGHIJKL MNOPQRSTUV Use for headlines WXYZ Upper case Aa Bb Cc Dd Ee Ff Gg Hh DOWNLOAD HERE Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww POPPINS Xx Yy Zz Use for headlines Upper case DOWNLOAD HERE

STYLE GUIDE PRIMARY COLOUR PALETTE Colour is an integral part of brand identity. When used consistency, a colour palette will not only create a familiar feeling for clients, but it also serves psychological purpose by communicating a feeling. BRIGHT BLUE BLACK CMYK 93, 73, 0, 4 CMYK 75, 68, 97, 90 RGB 16, 67, 244 RGB 0, 0, 0 HEX #1043F4 HEX #000000 WHITE CMYK 0, 0, 0, 0 RGB 255, 255, 255 HEX #ffffff

STYLE GUIDE SECONDARY COLOUR PALETTE 6C7CE4 FF1D45 FF9700 FF4581 007FF4 5DD400



ICONS DOWNLOAD HERE

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