ECC Style Guide

THISLOGO STYLEGUIDE willshow youthedetailsneeded tobuildoutmarketingmaterials forEpicCruiseChicago.

MINIMUM SIZE Thesmallestthelogoshould berepresentedis4”wide.

STYLEGUIDE PRIMARY LOGO EpicCruiseChicagologoincludesincludesthelogomarkand logotype. The main logo will be used across primary brand applications.Thistrademarkwillallow forECC to beeasily identified througout all marketing applications. It is imperativetothebrandthatthelogoalwaysbeappliedwith careandrespectaccordingtheseguidelines.

STYLEGUIDE SECONDARY LOGOS ECC submark orwordmark can be used to replace the primarylogo,butshould neverbeused in conjunction with SUBMARK A.Black B.White WORDMARK A.Black B.White C.Red

SUBMARK B. A. WORDMARK A. B. C.

STYLEGUIDE LOGOUSAGEGUIDELINES DO -Useourofficial,unmodifiedECClogotorepresentourbrand. DON’T



STYLEGUIDE COLOURUSAGE ThecolourusageforECC’sprimarylogoisredandblack.The silverprimarylogocanbeusedonanyneurallightcoloursas longasitfollowsthelogoorientationsandusageguidelines.





STYLEGUIDE TYPOGRAPHY Whenusedconsistently,typographyisapowerfulbrandtool. Thesetoftypefacesoutlined below conveys the timeless andpremium aspectsofthebrandandshouldbeusedinall applicationspossible. CORMORANT ABCDEFGHIJKL GARAMONDBOLD M NOPQRSTUV W XYZ Useforheadlines Uppercase AaBbCcDdEeFfGgHh IiJjKkLlMm NnOoPp POPPINSREGULAR QqRrSsTtUuVvWw ANDLIGHT XxYyZz Useforbodycopy Sentencecase

STYLEGUIDE COLOURPALE E Colourisanintegralpartofbrandidentity.Whenused consistency,acolourpalettewillnotonlycreateafamiliar feelingforclients,butitalsoservespsychologicalpurpose bycommunicatingafeeling. 50% 30% RED BLACK CMYK7,99,98,1 CMYK75,68,97,90 RGB222,37,40 RGB0,0,0 HEX#DE2528 HEX#000000 WHITE 20% CMYK0,0,0,0 RGB255,255,255 HEX#FFFFFF