Zooza BrandBook

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WELCOME! 2

Hello! We are Zooza, the new zoo park of Zanzibar- right at Tanzania’s tropical islands. Zooza is a great project that want to be A regional destination that inspires appreciation and stewardship of wildlife and the natural world. Our mission is to connect the community with wildlife and nature through engaging, interactive experiences. 3

CONTENT 4

1 3 5 7 13 Welcome Content Vision&Values Logo Visual Elements 15 17 19 21 Typography Colors UI Kit Printed Product 29 34 Digital Product Thank you 5

VISION Our vision is to connect all the community with wildlife and nature through engaging, interactive experiences. 6

VALUES Experiential Innovation Connection Teamwork It is impornant Our value of Our value of We belive that for us to give innovation goal is connection is teamwork is the our users and to give our users the main one. key to succeed visitors the uniq The connetion any difficulty and experience for some modern between wildlife any challange, them, with some and new access and community because we all memorable to our world and renew our work is super 7have the same moments. important. mission. all the time.

LOGO 8

Logo Meaning The logo consists of the first two syllables of Zoo and Zanzibar. The entire logo is based on mentions of Zanzibar. By an element of stone slabs arranged one after the other and giving a mention to the old town of Stone Town in Zanzibar. Along with an icon of a token from the tropical bird family that gives a mention to the tropical forests of Zanzibar. 9

Without Colors You can use any color that you like for the logo, But there some rules for this using at Don't do it page. 10

Proportions The full logo, that comes The 2nd logo, that comes The last logo, that comes with the tagline will be without the tagline will be without the tagline and minimum 150 px and original logo become unlimited Scale. minimum 30 px and to icon, maximum maximum 150 px. 30 px. 30 px 75 px 150 px 11

Don'ts 1. Don't use dark color 2. Don't use the logo 3. Don't break the order for the logo on dark as a stroke or with of the logo elements. background. stroke. 4. Don't use under 75% 5. Don't rotate the logo. 6. Don't use dramatic opacity on the logo. Gradient on the logo. 12

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VISUAL ELEMENTS 14

Animal images fade in Coloring rectangle opacity on black background. lines for titles. Used as part Use for the dividers and next page at middle of the dividers elements. It used for all over the of them. branding. Kinds of tropical leaves on black background. Use for the dividers and other pages. 15

TYPOGRAPHY 16

Fonts & Types Headlines ACUMIN PRO AA Paragraph HEEBO ABCDEFGHIJ1234567890 AAAAAAAAA ABCDEFGHIJ1234567890 Zanzibar Zoo Park 12 pt Zanzibar Zoo Park 13 pt Zanzibar Zoo Park 30 pt Zanzibar Zoo Park 42 pt 17

COLORS 18

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UI KIT 20

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PRINTED PRODUCT 22

Business Card 23

LetterHead 24

Poster 25

Brochure 26

Tickets 27

Employee Card 28

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DIGITAL PRODUCT 30

Posts 31

Stories 32

One Pager Web 33

One Pager Mobile 34

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