Agriculture Market & Technology Trends

“Agriculture Market & Technology Trends ” Assoc. Prof. Klanarong Sriroth, Mitr Phol Sugar Corp., Ltd. [email protected] / [email protected] 1

Agenda: “Agriculture Market & Technology Trends” 1) Megatrends in Agriculture 2) Demand-Drivers:  World: Climate change & World structure & Sustainability  People: Choosy Customers & Farm-to-Fork 3) Economic & Outlook 4) Technology  Future of Food  Bio-material & Bio-refinery Technology  Agriculture 4.0 / Smart Agriculture 5) Q&A Reserve topics:  Thailand Economy in 20 minutes (Middle-income trap & Thailand 4.0)  Case study in sugarcane industry



Megatrends: https://www.agrifutures.com.au/wp-content/uploads/publications/15-092.pdf

Megatrends: https://www2.deloitte.com/content/dam/Del oitte/de/Documents/consumer-industrial- products/Deloitte-Tranformation-from- Agriculture-to-AgTech-2016.pdf

http://www.menusofchange.org

Another megatrend…

https://www.bangkokbanksme.com/article/23098

Agenda: “Agriculture Market & Technology Trends” 1) Megatrends in Agriculture 2) Demand-Drivers:  World:  Climate change  World structure: Population Growth, Urbanization, and Aging  Sustainability  People: Choosy Customers & Farm-to-Fork 3) Economic & Outlook 4) Technology

Climate Change & Drought

Climate Change & Drought

Climate Change & Drought

Future Food: Demand for Food for 9.6 billions in 2050 FAO: World Agriculture Towards 2030/2050 (The 2012 Revision): http://www.fao.org/3/a-ap106e.pdf

FAO: World Agriculture Towards 2030/2050 (The 2012 Revision): http://www.fao.org/3/a-ap106e.pdf

FAO: World Agriculture Towards 2030/2050 (The 2012 Revision): http://www.fao.org/3/a-ap106e.pdf

FAO: World Agriculture Towards 2030/2050 (The 2012 Revision): http://www.fao.org/3/a-ap106e.pdf

Urbanization:

Urbanization:

Demographic Shift: Moving into Aging Society

Demographic Shift: Moving into Aging Society Source: Nation Source: Bangkok Post

Millennium Development Sustainable Development Goals (MDGs) Goals (SDGs) 2543 - 2555 2558 - 2573 (2000 – 2012) (2015 – 2030)

SDGs addressing Agriculture

The Water-Energy-Land (WEL) Nexus, and Food Security:  Water, land and energy resources are all crucial contributors to human well-being and environmental sustainability.  As a result of growing natural resource scarcity, the inter- connectedness of these sectors has become more apparent. https://www.oecd.org/regional/the-land-water-energy-nexus-9789264279360-en.htm

The Land-Water-Energy Nexus, and Food Security:  This means that these securities are very much linked to one another, meaning that the actions in any one particular area often can have effects in one or both of the other areas.  These three sectors (water, energy and food security nexus) are necessary for the benefit of human well-being, poverty reduction and sustainable development https://ecdpm.org/publications/europe an-report-development-2011-2012- confronting-scarcity-water-energy-land- inclusive-and-sustainable-growth/ https://www.oecd.org/regional/the-land-water-energy-nexus-9789264279360-en.htm





Sustainability: Land (Arable Land) FAO: Look Ahead in World Food and Agriculture 2050 http://www.fao.org/3/a-ap106e.pdf

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Agenda: “Agriculture Market & Technology Trends” 1) Megatrends in Agriculture 2) Demand-Drivers:  World: Climate change & World structure & Sustainability  People:  Choosy Customers  Farm-to-Fork 3) Economic & Outlook 4) Technology

Choosy Customers  Personalization  Personalization 3D Printing Brings Mass Customization Closer Sensor-enhancing ZOZOSUIT tailors perfect fitting clothing  Personalized mobile phone  Design your product  Perfect Fitted :  “Mass Customization” https://blogs.3ds.com/perspectives/3d-brings-mass-customization-closer/ https://zozo.com/th/en https://www.entrepreneur.com/article/229869 https://www.designboom.com/technology/zozosuit-clothing-sensor-fitting-room-11-29-2017/

https://www.wiley.com.au/blog/choosy-customers/

Health & Wellness

 Food is medicine  You are what you eat.  Plant-based protein  Functional Food  Personalized food

Plant-Based Protein:

Functional Food

Functional Food

Functional Food

Functional Food

Functional Food

Personalized food “In Japan, some 100,000 users of the “Nestle Wellness Ambassador\" program send pictures of their food via the popular Line app that then recommends lifestyle changes and specially formulated supplements. The program can cost $600 a year for capsules that make nutrient-rich teas, smoothies and other products such as vitamin-fortified snacks. A home kit to provide samples for blood and DNA testing helps identify susceptibility to common ailments like high cholesterol or diabetes. https://www.independent.co.uk/news/science/nestle-dna-artificial-intelligence-health-personalised-diet-japan-nutrition-a8519626.html https://www.livemint.com/Companies/Eh4aODVO882tTbQHTHRiEJ/Nestle-wants-your-DNA-for-personalized-nutrition.html





Farm-to-Fork  Traceability  Food Traceability (celebrated as \"knowing where your food comes from“  Clean Label  Consumer driven movement, demanding a return to real food and transparency through authenticity.  Food products containing natural, familiar, simple ingredients that are easy to recognize, understand, and pronounce. No artificial ingredients or synthetic chemicals.  Food Loss & Waste

Food Traceability “ Consumers want to know how their food is produced, where it came from and the quality of the ingredients.” — IFIC (International Food Information Council Foundation



https://www.inno-foodproducts-brainbox.com/2018/05/22/clean-label/