Volume 6 WV9o4o8d veneerSW ZOOMDebuting New Campus “Apple Park”A Cool Co-Working Cafe in ChinaSW ZONE“THE UNTOLD STORY”BPrEomSoTtionDEAL!Lacquered High Gloss(July-Sept 2017)ÇÒÃÊÒà ؤ³ÀÒ¾ by. WLaGcq5u0e0r2ed High Gloss
C817 Caleidolegno, Wood veneer KL901 Icy White, Acrylic High GlossWG5001, Lacquered High Gloss
Contents Jul-Sep 2017SW ZEED 1Self-reflection Though Design2 Freeform Ladder2 Renovated Winder3 Enjoying Aurora Borealis in the Pool4 Chair Designs SW ZOOM 5 Update!! Design News 5 Debuting New Campus “Apple Park” 6-7 A Cool Co-Working Cafe in China Material Review 8 Multifunction Kitchen Cabinet 9 Minimal Garden View from Living Room Promotion (July-Sept 2017) 10 BEST DEAL! Lacquered High Gloss
Contents Jul-Sep 2017 Interior Designer Gen YInterior Designer SW LIKE & SHARE 18 Gen X 18 WChhoaotsitnog CSounbssitdrearteWs henSW ZONE 11 PlywoodDesigner Interview Particle Board MDF (Medium Density Fiberboard)12-13 “…Aesthetics of interior design is about like or dislike, not about its beauty” 1 9 WHigohrkiGnlgosTsi)p s (Lacquered Ms. Pawonrat Lertpinyowong Storage & Care Instruction Techniques Interior Designer (Gen Y) Cutting, Edging & Installation Guidelines Helpful Cleaning Advice (Glossy surface)14-15 “ ...Good design is not only a beauty of art, but also how it functions. ...” Mr. Thawatchai Chaiwitoo-Anukoon Senior Interior Designer (Gen X)16-17 SW joined Mega ArchitectExpo 2017. BKK, Thailand
DesignSTherlfo-Rugehflection Jul-Sep SURFACING DEC. magazine 1
Freeform LadderAdjusting shape either decorative or functionalelements is a cool tip creating fun experienceand different emotion in the space. An ordinaryladder shape is twisted into a curved form witha nice alignment in each step lining up neatlyfrom the longest to shortest. The freeform ladderhelps boosting the imagination and creativenessin every movement.SW ZEED Renovated Winder An old winder is redesigned to make it more trendy by adding more details on its frame. The metal frame is well curved from the first to the end steps with perfect handle shape. Industrial feel is led by metal material framing the same concept to the whole space. When designer plays a little more by incorporating the traditional wooden bedhead, wall & flooring to industrial style, cozy sensation has been added to the bedroom area. Jul-Sep SURFACING DEC. magazine 2
Creature of Aurora BorealisSW ZEED MataHkionmg eNorthern Lights Mirror window, door and panel become one of the most favorite interior and exterior items for many years. A bigger one is mainly used to maximize view and space while a smaller one at home still remains on the its key function. The simple glass panels in a limited space are revitalized by shade and shadow of colorful lightings giving positive energy to visitors. Vivid tone, orange- red, is used to tell a story on wall and mirror panels while blue ray in the pool conveys freshness from water. These elements have perfectly turned relaxing hours into romantic moment. Jul-Sep SURFACING DEC. magazine 3
BDeesisgntSW ZEED Jul-Sep SURFACING DEC. magazine 4
DebutingCampus \"Apple Park\"Apple spent almost USD 5,000 million building new 175-acre mega headquarters in the middle of Santa ClaraValley in Cupertino, California. Their innovative buildingstructure in circular design is surrounded by the megaring and the whole building is encircled by the biggestcurved mirror in the world. It is a master-piece of twowell-known architects, Foster+Partners. The commercialarea of the campus is around 2,800,000 square feet.In the campus, there are a movie theatre, cafe servingboth their staffs and the visitors, 100,000 square-footsport club for staffs, certified R&D center, runways &walkways over 2 miles, natural garden, field, and big pondlocated in the center of the ring. Apple's former CEO,Steve Jobs aims this campus to be a center of creativityand collaboration which opens to their staffs since lastApril. This is another Apple’s remarkable success.SW ZOOM Credit: http://www.buildernews.in.th/archdesign/architecture/15873 Jul-Sep SURFACING DEC. magazine 5
Co-Working Cafe Top (suggest)Co-working concept is to recreate traditional spacesettings and provide nearly immeasurable amounts # Lighof value for businesses. Co-working cafe benefitscoffee drinkers having multifunctional area duringtheir working hours.LUKSTUDIO has turned a vacant space on theground floor of old building, Guangzhou, Chinainto a chic coffee shop with co-working spaceconcept.The cafe space is well allocated consisting ofcoffee bar, brainstorming area, meeting room &recreation room. Co-working space is a vibrantcommunity of sharing & collaboration, and value-added space which fit in well with new workinglife style.Recommended Veneer 52.066 Bolivar Veneer 52.068 Bolivar HPL R5829MO HPL R5184FG HPL U1026HG Fjord Beech Light Royal Maple Crystal WhiteSW ZOOM Jul-Sep SURFACING DEC. magazine 6
VWenoeoedr must!! TryWoaullt!!Laminateht Up Co - working space & CafeSW ZOOM Jul-Sep SURFACING DEC. magazine 7
CC748 Brazilian Rosewood MKituclthifeunncCtaiobninet Jul-Sep SURFACING DEC. magazine 8 Space arrangement is an elementary step to start with. Kitchen cabinet that can store kitchen utensils nice and orderly helps to allocate the function of space ideally. Brazilian rosewood veneer in brown-red tone with nice wood grain pattern brings natural and organic feeling to your kitchen.SW ZOOM
CeramicR6R0u0s8t MfroinmimLailviGngarRdeonomView Turning your backyard into a small garden is a great idea where you could relax with your loved ones at home . TtighhetelinnkbaygeDbuetrwoeepnaml inHiPmLalingarrudsetnic and living area is dark brown tone which ties in mood and tone of both spaces perfectly.SW ZOOM Jul-Sep SURFACING DEC. magazine 9
HOT DEAL!!! 1 JUL - 30 SEP 2017WG5001 WG5002 WG5003 WG5004WG5005 WG5006 WG5007 WG5008 5% DiscountProduct Code: WG5001-WG5008 (MFM) Size 1220*2440*19 mm.Terms & Conditions:1. Presenting this voucher image to our sales representative during quotation request.2. 5% of promotion is limited for order of USD2,000 and above only.3. This voucher is non-refundable.4. This voucher is valid for 90 days. (from 01.07.2017 until 30.09.2017)5. The company reserves the right to change the terms & conditions at any time without prior notice.SW ZOOM Jul-Sep SURFACING DEC. magazine 10
USNTTTOHORELYDDesigner AttitudeCoping with CommentReal! Interior Designer LifeSW ZONE Jul-Sep SURFACING DEC. magazine 11
How do you find your own inspiration? As I design several types of work, the inspiration of house works is usually derived from the owners such as traits, hobby, interests and etc. For the other types such as condo, commercial shop & project house showroom, I would need to gather info during project brief for a design. Later on, I would think about the concept and inspiration for those projects. Who is your hero in the field of interior design? Actually, I admire a lot of people whom I used to working with. (smile) They teach me a lot important elements and skills. As a interior designer, I also work with experienced architects, graphic team, and skillful contractors. An admired person whom I haven’t had aMs. Pawonrat Lertpinyowong chance to work with is Mr. Thanonchai Sornsriwichai, anInterior Designer (Gen Y) awarded director from The Gunn Report 2005. He is veryInterior Design Farm Co., Ltd. famous in the field of advertisement. I used to meet him at a noddle shop (laugh). I don’t know him in person,How did you start your career? but used to read his interview columns. I got a lot ofWell. In my childhood, I was fond of drawing, but quite lazy inspiration from his views to live my life. (smile)in reading books. (laugh) During the high school, I was a What is your character or uniqueness in your design?fan of all school activities, but I liked to buy and read a lot Simple design with the hidden details. (smile)of interior decoration magazines. It leads my way so easy tostudy in interior design in the university. After I finished mydegree, I have started this career until today. How would you handle complaint towards your work? I normally don’t take them seriously. I understand thatTell us briefly what your company is doing. the beauty of interior design is not only its aesthetic,We don’t have a particular section in my office so all interior but it is more about personal likeness. I think that whendesigners will have to handle project the whole processes - I’m criticized, people have more interest in my designdesigning, sketching, material selection, meeting with customer, (smile). What I do is to take those comments for furtheronsite check, furniture selection and props decoration. Interior improvement.design is a long project so I sometimes have to handlethe projects for years. Knowing all processes makes me How are Thai designers affected by new “technology”addicting to what I am doing. (smile) and “innovation? Actually, we should study all those knowledge and getCould you tell us some of your successful projects? the most out of them. To create a good design, studyingAll projects which had been completed as my plan are all things surrounded and improving the skills are veryaccomplished. important.What projects are you currently working on? Are the world trends important to interior designI’m renovating a weekend house in Hua-Hin, changing from works?Bali style into Modern. I think so. Those trends would enable me to have freshSW ZONE Jul-Sep SURFACING DEC. magazine 12
idea. If I’m able to apply those to my designs, it is absolutely perfect! Tell us about your perspective on career and some advice to new generation in this field. This job is not easy. A lot pressure. It is quite a tough job in which we need to bear with them. Love and enjoy what you are doing and you will make the best of it. What do you expect to see this industry in the future? I’d like to see more promoters supporting all fields of Arts in my country. I believe that Thais are very skillful and the number of talented people will increase more in the future. What is the value of interior design from your view point? It is to see a change and progress from my drawing on paper turning into a gorgeous building. It is my pride! If customer is happy with it, this is the most valuable. Some of her masterpiece House showroom, Nirvana Define, Thailand House showroom, Thanapat Property, Thailand Renovate Museum Siam, Thailand BRIX Condominium, Charan Sanit Wong 64, Thailand CHU Chocolate bar & Caf,é Thailand Showroom Toyota, Khon Kaen, ThailandSW ZONE Jul-Sep SURFACING DEC. magazine 13
What projects are you currently working on? Yamaha, music school at The Mall Bangapi. Our company mainly works for residents. I am now handling many projects such as home, weekend house and hotel. Mr. Thawatchai Chaiwitoo-Anukoon What motivates you at work? Senior Interior Designer (Gen X) It’s all about attention on what I am doing. Mostly, Vanguard Architects Atelier Co., Ltd. when I am running out of ideas, I will start travelling to a cool place such as hotel, coffee shop, sea and soHow did you start your career? on. Hotels where I usually stay would have unique style.It might be a destiny. At first, I had no idea what this job This helps to refresh my inspiration derived from itswas about, but I was personally fond of Arts. In the past, gimmick, design, color and so on. The beauty of designthere was not a direct study about interior design. They were sometimes can not be seen by eyes. To see and feel,mostly known as a faculty of Architecture which is a study visiting a place can help us to understand how designerabout exterior design while the interior is more about interior come up with those concepts. We can merge some ofdecoration aspect. I finished BA degree from Sripatum university, those ideas with our designs. For instance, designingThailand, and the course of a direct study in interior was just a coffee shop, I will visit many of them to see theopened in that year. Most of my friends studied Architects differences in each concept. When I feel stressed, I can’twhich took 5 years to complete the degree. I planned to start think of the design. So, if I already make the best of it,the job as fast as I could so I decided to study interior in I should be proud of it.stead of which requires 4 years for the degree completion. How do you find or fulfill your inspiration?Along my way, I found out that I am falling in love with the I have to relax myself. Finding inspiration from referencebeauty of interior design and it becomes a part of my life. photos, I could perceive the beauty in one aspect only.From your point of view, what is interior design? To sense more about space, mood and tone, exploringIt is about the interior function and aesthetic. Good design the place is my choice. Personally, I think this way fitsis workable design. well with me to get myself inspired. However, someTell us briefly what your company is doing. people might be able to come up with concept byFirst step, we will talk with customers to know their seeing from the pictures only. (smile)enquiries and form a concept of those ideas as a design Can you think of “3” words to describe your identityplanning. After that, it will be presented to customers. They in your work?are normal step. In our office, less experienced members I don’t know how to describe. I’d rather focus more onwill be trained on presentation skill first. When they have function than design. Good design is not only a beautymore experience, they will start to do project drawing and of art, but also how it functions.to deal directly with customers for the whole processes. What are similarities and differences in working style between old and new generations? It is totally different when technology is brought in. In the past, most of works were handmade. Nowadays, we work much faster with the programs, but the principle is still similar. As the trend is changing all the time, the former generation cannot rely on repeating concept. They also need to catch up those new trends. Key point is who can generate more idea.SW ZONE Jul-Sep SURFACING DEC. magazine 14
If you are designing two places - home & condo, can How do you cope with complaint towards your work? you tell us three tips to form a design concept? Actually, I still need to improve my skills. (smile) If my Three elements - customer needs, function and style. work is criticized, I will step back and take them as a Each customer may have a different style perception. Some motivation to find out and understand those errors. Do may understand that loft is classic so it is necessary to I miss anything? Are those comments given under a communicate clearly. The factors to design house and common perception? Later, I will take those advice to condo are quite distinct because there is a particular need improve my work as well as keep moving forward on the in a single space. Each customer is unique in their own positive feedback. way. If your “success” means the aspect of customer Who is your role model or admired person in this acceptance, how will you plan to accomplish? industry? The essential factor of achievement is an attention on Why do you admire him or her? I like Zaha Hadid, Iraqi work. For instance, a customer likes a square shape, but I architect who is very famous in deconstructivism. She has design a round shape. This means I do not pay attention contributed a lot of masterpieces in various types to the to customer request. By contrast, if round shape fits more world of design. I admire her because she designs not with the design, the designed function and beauty should only architectural design, but also products. Most of them exceed customer expectation. Working in my team if I am are well known among the designers. the one who receives the enquiry, I will later divide up What is a successful key to famous Thai interior work to my team. Later, we work in teams and support designers? each other to create a master piece. That’s because none Thais are so lucky that we have our distinctive culture. of us can do everything alone. Our job is to work as a This helps us a lot in creating a cool work in Thai styles team and make the best of it. I think this is a key to and aesthetic which differentiate our works from Europe my success. and etc. They all are unique. (smile) Famous designers Any suggestion or advice to new interior designers normally have their own design characteristics. We also and those who are still seeking for the identity in have our own as well. I used to design a temple in their works? Australia. There is also a specialized form of Thai style When things are easily approachable, sometimes new hidden in the design. designers do not pay much attention in details. Leaning From your view point, what does Thai interior designer though a lot of references and attending to work are still lack of comparing to the well-known designers very important. If you do what you love and put more in other countries? effort into it, the great result will surely come out. (smile) It’s sad that Thai designer is unknown. We have to admit Finally, you will discover your identity through working the fact that this profession is not well-known here. A experience. reason may be a lack of opportunity comparing to European What is the value of interior design in your opinion? designer. Europe grows steadily more prosperous in Arts, Interior design usually has its own characteristic. The and they are well honored. Besides, most of the works value is to make the design unique because each user or here are fixed by budget so the design details cannot customer has unique need. I feel so proud when customer be fully added up. When the world has changed, things says “your design is so cool”. When the project was are narrowed. Customer is now aware of the importance done, they said that we are so happy to have me as a of interior design. Interior decor business is better than designer. (smile) before. However, it is just a part of them. What we need Some of his masterpiece today is an opportunity to present the works publicly and The Peak Hotel, Chanthaburi, Thailand exhibit them more often. The Peak Boutique Hotel, Nakhon Si Thammarat, ThailandSW ZONE Jul-Sep SURFACING DEC. magazine 15
SW joined ASA Expo2017, ThailandArchitect Expo 2017, Impact Challenger, Bangkok, Thailandwas held on 2nd till 7th of May under the conceptBAAN BAAN, “Reconsidering Dwelling” aiming to boostup the idea for residential design in different aspectssharing from architects to a house owner, and to presentdesign development and architectural innovation in domesticbusiness as one of the global leaders in the industryThis year, Siam Woodland (SW), a leader of interiordecorative surfacing material in Thailand and Indo-Chinamarkets presents an aesthetic aspect of decorative surfacingmaterials though a concept of “minimal”. Booth design andmaterial displays represent the premium material quality,simple usage, ease of care, and multifunction which perfectlySW ZONE Jul-Sep SURFACING DEC. magazine 16
SW ZONE fit in with the trend, function and idea of interior designer, developer and normal users nowadays. The displayed materials include SW wood veneer, laminate (HPL), acrylic high gloss, lacquered high gloss (MFM), and rock sheet. SW annual sales have reached the target over 3 millions US dollars every year and continued to rise in the near future. Almost 25 years, SW have been serving many well-known interior enterprises and commercial projects domestically and internationally. SW gives a lot of attention to details serving highest quality materials to fulfill the creativity of interior design and provides friendly service. Jul-Sep SURFACING DEC. magazine 17
Wchhoaotsintgo sucbosntsriadteers whenHow to select an appropriate substrate for interior decor?Basically, there are plywood, particle board, MDF and etc. We mainly useonly three types for lamination. 1. Plywood a type of strong thin wooden board consisting of two or more layers glued and pressed together with the direction of the grain alternating. There are 3 main applications - exterior, interior and temporary usage. An user has to choose a right type because each Mr. Nipon type uses different kinds of glue so each of Research and Development them will have a different level of weather Specialist resistance property. Plywood (interior grade) is Product: wooden works, used a lot with veneer. veneer 2. Particle board (PB) manufactured from wood chips or sawmill shavings, and a synthetic resin or other suitable binder which is pressed and extruded with more chemicals for moisture resistance and termite control which is suitable for lamination with veneer, and laminate. Doing a knock-down furniture and using as a plywood core to increase its thickness are also applicable. PB does not appropriate for coloring and painting; however, if it is done by skillful carpenters, its color and shiny effect will turn out quite beautiful. 3. MDF (Medium Density Fiberboard) made by breaking down hardwood or softwood residuals into wood fibers, combining it with wax and a resin binder, and forming panels by applying high temperature and pressure. MDF is favorably used in vertical panel or application. That’s because its surface is very flat enabled users to work much easier in coloring and painting. MDF is suitable to be laminated with decorative paper, acrylic foil, and laminate.SW LIKE & SHARE Jul-Sep SURFACING DEC. magazine 18
Working Tips (LacqueredHigh Gloss)Storage & care instruction while waiting for installation1. Always use balance planks to stack sheets and distance between twoplanks should not be more than 04 ft.2. Sheets should not be kept under direct sunlight, heat emitting objects andhigh humidity (suitable humidity 40%-60%).3. Always store in a dry and ventilated area.4. Do not remove under lay foam between the two surfaces of LHG sheetsduring storage.Cutting, edging, installation technique or guideline Ms. Nuttawee1. Cutting table should be clean. Research and Development2. Do not remove PE Film before cutting and installation to avoid dirt and Specialist Product: glossyhand marks. materials and HPL3. Use sharp cutters/trimmers to avoid chipping.4. Do not install under direct sunlight to avoid yellow effects.5. Do not install direct to heat emitting objects.Care instruction on glossy surface after installation & along the usageperiods1. Contact with direct sunlight, rain and water spillage should be avoided.2. Clean regularly with a soft clean cloth with ordinary glass cleaner (neutraland non-abrasive).3. Avoid dropping heavy metal object on the surface.SW LIKE & SHARE Jul-Sep SURFACING DEC. magazine 19
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