Final.GoTVPitch

#WhoWeAre• Founded in 2012, we are an established and successful full- service challenger marketing agency with digital at the core.• We unite a professional team of 28 digital and marketing experts in Johannesburg and 4 in Durban• We are rated as a top 60 agency by AdReview• The agency is 100% South African owned by Zibusiso Mkhwanazi and Veli Ngubane.• We have the attention to detail, flexibility and care of a small agency but the systems and processes of a big agency.• Our CEO is a World Economic Forum Young Global Leader along side Facebook, Twitter and Google founders.

#WhatMakesUsDifferent• We are more than a digital agency and more than an ATL agency. We are a marketing agency for the digital era and our thinking reflects that.• We are not obsessed about platforms for content but we believe content marketing is the future of digital as well as marketing. Content first, platforms second.• We are one of the most diverse agencies in the country and our diversity is growing by the day.• All this means we’re generally cool guys.

#WhatWeDo&OurApproach • Digital Strategy • Social Media Content • Development • Web Digital • Mobile • Digital Media Strategy Creative • Brand Strategy Insights • Creative Traditional • Campaigns • Insights Content • Production

#WhoWeWorkWith One Missing

@OurFavouriteNumbersOf2012

://Every minute, 5 people visited awebsite we’ve created

://Every second, 2 people viewed abanner we created and placed

://We market across 27 countries

://7.3 million people, the monthly averagereach of our clients Facebook campaigns

://R7,375,000 the ROI delivered to ourclients through our digital strategies

#KeyPeople• Zibusiso Mkhwanazi – Lead Digital Strategist and CEO – Zibusiso has 11 years digital experience and is a 9 time award winning strategist and has worked on leading blue chip brands. Zibusiso has attended 2 ivy league universities namely Yale and Harvard.• Alan Golden– COO and Senior Brand Strategist, – 25 years experience in strategic marketing working on brands like Tiger Brands, Simba, ABI, Honda, Telkom, Form-Scaff, Standard Bank, etc.• Andre De Villiers – Technical Director – Andre has 15 years technical development experience and has an engineering degree.• Veli Ngubane – Creative Director – Veli has 7 years marketing experience and has worked on BMW, Coca-Cola, Simba, Telkom, Glo-Mobile Nigeria and Tiger Brands• Francois Voster – Media and Strategy Director – Francois is a digital media specialist with 16 years experience. Francois has worked on leading brands and has a MBA.• Arne Dunckers – Head of Content – Arne has headed content teams is a strategist who has worked on brands like VW, CellC and DSTV

#TheTeam

#DownToGotv

#GotvDigitalMigration://Objectives● To not only drive digital migration but to claim attention in a competitive space● To create a character that will be used in communicating the message● To create a character that is both effective, fun, quirky and lovable across 34 different African Countries; finding a common theme and tone● Help in keeping existing customers whilst winning over new ones.

“The curious beauty of African music is that it uplifts as it tells a story” Nelson Mandela

#Approach://MusicAsTheCommunication● Music and dance is the single unifier of African culture and is a common thread through out the Continent● Art is the secondary unifier as colour and expression through the arts breaks all language and cultural barriers● The proposed character is a music artist that unites the Nations through music and dance; creating a common language of expression● The character will be used to adapt to differing markets via music collaborations with local artists

#TheCharacter



#Introducing….







#AfricaMobilefirstMarket

#GobraFoundation://EducatingTheMasses● The main aim of the campaign is to educate the masses about Digital Migration● The #GobraFoundation will be used as one of the educational elements that will be used as digital migration and issues of technological advancement is close to #Gobra’s heart● #Gobra can be used as an ambassador to all things that relate to digital migration● This initiative can be linked to a CSI initiative that gives away bursaries and internships in related fields

#GobraFoundation









PHASE 1 Launch Character, Mobisite,#ProposedApproach Twitter, Facebook and YouTube profilesReporting on web, PHASE 2social and mobile Build a communication and logistics plan around the characterPhase 5 PHASE 3#GoBra PR migration Create and Monitor videoparties and content communitycollaborations managers Phase 4 Launch campaign /competition

#Summary://Why#GobraWorks● He is funky, loud, quirky and innovative. #Gobra is African hip with a bit of nerd swag.● Marketing across 34 Countries is a challenge, making him an artist helps in creating a common language of music. He can collaborate with local artist e.g D’banj (Nigeria) to add local flavour in his communication● He is integrated, using the hashtag as part of his names helps in social sharing and digital activity● In a mobile first market #GoBra through his music and funky moves make him accessible to the mobile market● The character fits the celebrity culture of most African Countries and lives up to the slogan “Entertaining Africa”

#ThankYou@Gotv