The Sport & Fitness Show and Brighton & Hove Triathlon 2016

Brighton and Hove, 10th and 11th September 2016www.sportandfitnessshow.com 01273 200434 www.brightonandhovetriathlon.com

Key facts25,000attendees over the weekend at the Sport and Fitness Show and Triathlon1 — YOU Average number of visitors to Brighton per 4,000— Natural Brighton sea- day =23,288 front footfall 15,000— Sport Loving Individuals 1,500— Triathletes 4,500 — The average triathlete brings x3 spectators to a race Key Stats Target Audience at Sport and Fitness ShowAnnual consumer spend onsport in the South East Target Audience…£2.5 billion Children 3— 16Annual consumer spend Target Audience…on sport participation in Professionals 17— 64the South East£524 millionAverage income of target Target Audience…audience = £36,000+ Sport Silvers 65+www.sportandfitnessshow.com 01273 200434 2 www.brightonandhovetriathlon.com

The Sport and Fitness Show If you’re mad about sport and keeping fit, you’ll love the Sport and Fitness Show. Bring your family along to the UK’s favourite seaside city, Brighton and Hove, and immerse yourself in the exciting world of sport. Fun, inspirationaland FREE the show is packed with the widest range of sports and fitness experiences and demos from top fitnessbrands, health and nutrition experts, plus the opportunity to try out exciting new technologies.There’s something for everyone at The Sport and Fitness Show. Join us and you’ll discover new sports and trends,watch some fantastic entertainment on our main stage, talk to sports professionals and get advice and new ideason everything from nutrition to how to improve your fitness level. Get motivated. Learn new skills. Be the best youcan possibly be. That’s what you’ll take away from the Sport and Fitness Show. Brighton and Hove TriathlonIn September 2016, Brighton andHove seafront will provide theiconic backdrop to the officialBrighton and Hove Triathlon.Co-ordinated by John Lunt,Olympic triathlon competitionmanager, the race will certainlybe the most eagerly anticipated inaugural triathlon in the UK.Professional Triathletes, and first-timers alike will commence their race with an open water sea-swimfrom the picture-postcard pebble beach, before a flat criterion cycle leg held entirely on closed roadstakes them along the city’s unique coast, before a final return to Hove Lawns and a run that will head outtowards West Pier and the new British Airways i360 before crossing the finish line with Brighton’s iconiccityscape as a backdrop. 01273 200434 3 www.sportandfitnessshow.com www.brightonandhovetriathlon.com

Who’s InvolvedJohn LuntTriathlon guru and Competition Manager for the London 2012 Olympicgames, overseeing the highly successful Men’s and Women’s Triathlon inHyde Park. John was the Competition Manager for the ManchesterCommonwealth Games in 2002 only two years after Triathlon featured inthe Olympics for the first time. As an original triathlon pioneer in the UK,John founded and developed Human Race, which delivers over 50multi-sport and single sport events per year.Lisa ClaytonLisa Clayton has an extensive working history of over seventeen years,organising all aspects of music, theatre and live events. An active runner,Lisa lives in Kemptown, where she is raising her two sons.Charlie HepburnCharlie Hepburn is Managing Director and Founding Partner of eventagency; Vivid Event Group, based in Hove. Charlie often takes part inlocal marathons and enjoys sea swims. He and his wife live in Hove withtheir two children and are involved within the local community.Julia St. JohnExpert in the business management, operational, commercial andmarketing activities. Former COO and CFO of Human Race and over 20years financial experience for a broad range of businesses includingVirgin Media, Barclays Capital and PA Consulting.Josie PetherHaving previously worked in one of the UK’s top live event agencies, Josiewill be leading the operations and marketing of the Sport and Fitnessshow and Brighton and Hove Triathlonwww.sportandfitnessshow.com 01273 200434 4 www.brightonandhovetriathlon.com

LOCATION BRIGHTON AND HOVEBrighton is one of the UKs most active, health conscious cities. Less than an hour away from London, it’srenowned the world over for its vibrancy, alternative lifestyle and sheer va va voom.As a part of the experience, show guests, triathlon competitors and their families/supporters will beencouraged to explore the city – only a fifteen-minute walk from the transition area – and with manyexclusive partner deals we are sure everyone will go home happy.The South East’s population is Brighton and Hove has8.6 Million Hapbepenievostetd tCheiUtKy’sOver 1 Million 38%adults in the South East compete Of adults in the Southin competitive sport East participate in Over 2.7 M sport at least once a week, higher than the national averageadults in the South Eastregularly play sport The South East 34% has the highest adult participation in Professionals aged Of people in Brighton sport in the UK and Hove participate 16 — 55+highest physicalThe South East has one of the UK’s activity in sporting activity with their friends Rates for children take part in the most sport in the South East 65+The South East region has the highest number of year old Sporty Silvers that partake in a sport in the UKwww.sportandfitnessshow.com 01273 200434 5 www.brightonandhovetriathlon.com

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ABOUT THE SHOW A WEEKEND OF SUN, SEA AND SPORTIf you love playing sport and keeping fit, you’ll love the Sport and Fitness Show. Bring your family along to the UK’sfavourite seaside city, Brighton and Hove, and immerse yourself in the exciting world of sport. Fun, inspirational andFREE, the show is packed with the widest range of sports and fitness experiences, demos from top fitness brands,health and nutrition experts, and exciting new technology. Get fit. Get fitterThere’s something for everyone at the Sport and Fitness Show. Join us and you’ll discover new sports and newfitness trends, watch some fantastic entertainment on our main stage, talk to sports professionals and get adviceand new ideas on everything from nutrition to how to improve your fitness level.Get motivated. Learn new skills. Be the best you can possibly be. That’s what you’ll take away from the Sport andFitness Show.www.sportandfitnessshow.com 01273 200434 7 www.brightonandhovetriathlon.com

Show Content Try something new!The Sport and Fitness Show will be home to a multitude of fitness experiences and top brands showcasingthe latest sporting trends and new technologies. Have a Go ActivitiesTry a new sport or hone your skills with one of the interactive Have a Go Activities throughout the show. Main StageWhat a performance! At the heart of our show, the main stage has lots going on with excitingentertainment, demonstrations, exercise and dance classes that you can take part in. NutritionBrowse and take a look at what’s on offer in the world of nutrition—ask experts for advice or trysomething new. Shop Till You DropFancy a shopathon? Check out the very latest fashions in sports clothing and equipment. Top TechWhat’s cutting edge in the world of sports technology. Discover everything from the latest wearabletechnology to high tech training aids. Eat UpWhoever thought eating healthy could be so delicious? With all this activity, you’ll need to refuel with ourgreat range of healthy eating options. Lifestyle IdeasPlan your next active holiday with our world-class holiday and leisure exhibitors, simply browse the sportaccessories, or choose your next exciting sporty experience our exhibitors have to offer.www.sportandfitnessshow.com 01273 200434 8 www.brightonandhovetriathlon.com

TARGET AUDIENCEWe are talking to… ACTIVE FAMILIESThe Sport and Fitness Show aims to target those who Our target audience is those whoare actively involved with sporting activity as well as are engaged in sport on a regularhelping individuals to up levels of fitness. basisLOCATION 3- 16 Children 17- 64 Professionals South East 65+ Sporty Silvers DEMOGRAPHIC ABC1 AVERAGE INCOME OF TARGET AUIDENCE £36,000+ Annual consumer spend on sport in the South East is estimated at £2.5 billion Annual consumer spend on sport £524 millionparticipation in the South East iswww.sportandfitnessshow.com 01273 200434 9 www.brightonandhovetriathlon.com

MARKETING PLAN PARTNERSHIPS OUT OF HOME DIGITALPartnerships with local, Leafleting print media in Advertisements will benational and specialist Brighton and Hove and the placed online on targetedmedia. As well as local sports surrounding areas. webpages.clubs and companies. RADIO EMAIL MARKETING COMMUNITYIn partnership with local Email newsletters featuring We will have heavyradio we aim to raise special offers, news and community involvement,awareness using engaging content will target including competitions withadvertisements and sport engaged individuals local schools,community engagement. including those have opted communication with local into the show newsletter. sports clubs and pop up SOCIAL MEDIA promotional events. PRINTAn extensive social media Regular press releases will becampaign including paid distributed to local, regional,support will create a national and lifestyle presspresence across various creating a story in the leadsocial channels. up to the show. 10www.sportandfitnessshow.com 01273 200434

EXHIBITORS Welcome to the South East’s biggest outdoor sports and fitness experienceThe Sport and Fitness show will provide an opportunity for brands to display their innovative products and servicesin front of engaged individuals over a weekend of fitness fun.The event is a great medium to launch a new product or company as exhibiting will allow your brand to harness thepower of interactions through live demonstrations in front of a large audience.As well as targeting consumers The Sport and Fitness Show provides the prospect to network with industry leadingcompanies as well as keep up with new industry development. In addition to making sales, the show can be used toconduct market research, gather a consumer database, generate positive PR and build your brand.If you want to exhibit at the Sport and Fitness Show please contact our team and we will design a package to suityour needs.www.sportandfitnessshow.com 01273 200434 11 www.brightonandhovetriathlon.com

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ABOUT THE RACE Come, Sea. and Tri.In September 2016, Brighton and Hove seafront will provide the iconic backdrop to the official Brightonand Hove Triathlon.Co-ordinated by John Lunt, Olympic triathlon competition manager, the race will certainly be the mosteagerly anticipated inaugural triathlon in the UK.Professional Triathletes, and first-timers alike will commence their race with an open water sea-swimfrom the picture-postcard pebble beach, before a flat criterion cycle leg held entirely on closed roadstakes them along the city’s unique coast, before a final return to Hove Lawns and a run that will head outtowards West Pier and the new British Airways i360 before crossing the finish line with Brighton’s iconiccityscape as a backdrop.No other triathlon in the UK will provide such an inclusive, fun weekend for athletes and their families tocompete, relax and imbibe the Great British seaside at it’s most laid-back and cosmopolitan.The triathlon itself will be held over Olympic and Sprint distances as well as offering entry to relay teamsand - as with all John’s races - the event will have the kind of superlative organisation and course designthat will make it an instant classic.In fact everything about this triathlon has been designed to provide a memorable experience for allcompetitors - even the transition zone on Hove lawns will be situated within The Sport and Fitness Show,creating an exhilarating, entertaining, carnival-like atmosphere for participants and spectators alike.www.sportandfitnessshow.com 01273 200434 13 www.brightonandhovetriathlon.com

RACE INFORMATION SWIMSwim Super Sprint: 400m Sprint : 750m (1 lap) Olympic : 1500m (2 laps) BIKECycle Super Sprint: 5km Sprint : 20km (4 laps) Olympic : 40km (8 laps) RUN Run 01273 200434 14 Super Sprint: 2.5km Sprint : 5km ( 1 lap) www.brightonandhovetriathlon.com Olympic : 10km (2 laps)www.sportandfitnessshow.com

BHT TARGET AUIDENCEThe Brighton and Hove Triathlon is targeting a 526,400plethora of participants ranging fromcomplete beginners to experienced and elite people took part in atriathletes . Triathlon as a sport is rapidly triathlon in the UKgrowing and has seen as significant increase between 2012- 2014with over 100,000 triathletes in the UK.Average triathlete salary UK triathlete market is worth an £48,000 est. £363 MILLIONThe average triathlete is aged 40- Destination Triathlons44 years and is Motivations for participation includeUPPER MIDDLE CLASS sightseeing in the surrounding area and tourism available in host cityFEMALESignificant increase in Increase in visitor numbers and participation tourism expenditure in host cityAverage expenditure of The average triathlete istriathlete’s over night accompanied bydomestic trips is 3 spectators £187ppwww.sportandfitnessshow.com 01273 200434 15 www.brightonandhovetriathlon.com

MARKETING PLANPARTNERSHIPS OUT OF HOME DIGITALWe aim to create partnerships Leafleting and print media in Advertisements will bewith local, regional and Brighton and Hove and the placed online on targetednational media and press. As surrounding areas. triathlon training andwell as, local triathlon, swim, lifestyle webpages.cycle and run clubs.RADIO EMAIL MARKETING COMMUNITYIn partnership with local Email newsletters featuring We will have heavyradio we aim to raise special offers, news and community involvement,awareness using engaging content will target including competitions withadvertisements and individuals engaged with local schools, communicationcommunity engagement. triathlon including those with local triathlon clubs and have opted into the online pop up promotional events. newsletter. SOCIAL MEDIA PRINTAn extensive social media PRcampaign including paidsupport, will create a Regular press releases will bepresence across various distributed to local, nationalsocial channels. and triathlon press creating a story in the lead up to the race.www.sportandfitnessshow.com 01273 200434 16 www.brightonandhovetriathlon.com

SPONSORS An extraordinary opportunity to put your brand at the top of the podiumInvolvement with the Sport and Fitness Show and Brighton and Hove Triathlon will be a fantastic oppor-tunity for you to bring your brand to life and connect with the widest audience of sports-loving people.Be a part of The Sport and Fitness Show and the most eagerly anticipated triathlon in the South East withprime beach front location and association with the happiest city in the UK.To find out more about how we can work together to create an extraordinary event, please get in touchand once we understand your requirements we will create a bespoke opportunity for you.www.sportandfitnessshow.com 01273 200434 17 www.brightonandhovetriathlon.com

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