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ASETTI HOMES

THE BUGATTI OF BESPOKE LUXURY LIVINGRAINE MAGAZINE - VOLUME 30 105

The hot, new architectural and design company Asetti has quickly risen under legendary architect Frank Lloyd Wright. He has been awardedabove the architectural norms and taken its seat as the King of the Super an incredible 200 architectural awards and has appeared in over 400Home. As unique and eye-catching as a Bugatti, this fabulous new way to publications.create space took the design industry by storm, starting with the launch of Together, Chris and Arthur form the main core of the Asetti design“Utopia”—a super-suave “James Bond” style home. In addition to being team, which is internationally known for its superior architectural designscompleted for the premier of the latest Bond movie Spectre, “Utopia” was of super homes and premier luxury properties. Asetti continues to takealso quickly featured in the special edition of Dolce Vita Diamond. Other luxury home design to even higher levels, creating a niche that is so farspectacular designs soon followed this success, bringing Asetti Design unsurpassed in its originality.Group worldwide recognition as pioneers of a new vogue of movie style “For me personally, each design is a unique opportunity to createhomes that epitomize taste and refinement. something spectacular; a home that is not only a place for someone to Though originally founded by British designer Chris Clayton, it live, but a work of art. It must be amazing, it must use all of my creativewas not long before Asetti joined forces with legendary American architect abilities and push myself, as lead designer, and the architect to our limitsArthur Dyson, who came on board as senior architect and partner on of imagination. I see it no differently than an artist painting a masterpiece,projects in the USA. Arthur has a lifetime of experience, having trained a poet writing a magnum opus, or a film maker producing a wonderful

movie. One has to step out of the arena of the mundane, which we see they are proponents of organic architecture and believe strongly in afar too much of, and delve deep within, bringing to the surface something natural flow to each design. Whenever possible, Asetti endeavors to utilizespectacular. Once the seed of the idea surfaces, then it’s a case of crafting all modern forms of energy saving technology and create homes that are inand molding it to perfection. Architecture is art and should stem from the harmony within themselves and the environment around them.same source.” Chris Clayton, Head Designer and founder of Asetti. “As creators of buildings, it is our duty to consider the environment. Asetti casts its net far and wide: from the exotic Far East, Middle It makes perfect sense to work with nature, not fight it. I think my 15 yearsEast, and India to the classy scenes of London and the South of France to of designing in the Far East taught me a major aspect of Buddhist thinking,the “playground” coasts of California and Florida. If anyone is seeking the which is to avoid conflict. A design should be a product of its location. If one“wow” factor, a movie style super home, and appreciates the very best in is receptive to nature and how it flows, a home can compliment it, rathermodern architectural design, then the Asetti team are the guys to talk to. than clash.” Chris Clayton, Head Designer and founder of Asetti.Their philosophical and spiritual nature allows them to create homes that Chris continues to push the boundaries with a poetic grace that radiatesexemplify quality and exudes a unique nature, a rare dynamic only possible throughout the designs. The Asetti Design Group is currently completingthrough the imaginative gifts of Asetti. three projects in SE Asia and look forward to bringing more of their unique Conscious of the environment and lovers of the natural world, approach to luxury design to the USA.



FOUNDER OF ASETTI DESIGN, CHRIS CLAYTON