hma sep

Volume: 17 Issue: 02 For Private Circulation only THE September 2020 MANAGEMENT REVIEW www.hmaindia.net  HYDERABAD MANAGEMENT ASSOCIATION HMA Vision: Achieving Progress Enriching Society Through Professional Management HMA Theme of the Year: 2020-The Beginning of a New Management Era

Volume: 17 Issue: 02 September 2020 CONTENTS PRESIDENT'S MESSAGE Page 2: President's Message The Hyderabad Management Association (HMA), in its 56-year-long journey passing through crests and Page 3: The Editor's Desk troughs, weathering many a storm and still going strong is a testimony to its inspirational leadership Page 4: Trends shaping the post- over the years, loyal members and the value HMA Covid-19 Pharmaceutical provides to its stakeholders. Industry Mr. Anand Bhogu While writing this address, I had a choice of either following the standard or disrupting the ritual and I Page 5: Business Models And choose the latter. The word “Value” always intrigues Technology And me. Brand Creation is about Differentiation in value of Reimagination offerings (Product or service) and it is certainly NOT Dr. Balaji Utla (Ph.D) about advertising, which only supplements in creating visibility. Differentiation comes from Quality and NOT from quantity. Page 6: Lung Management - Covid We have a choice of staying mediocre or keep adding value, which has a Times possibility of placing us on the next level. It is a risky path but then one stands out only by taking well calculated risks and is taken forward by brave hearts who Dr.Vijay Kumar Chennamchetty don’t have the fear of failure. At HMA, I feel it is an opportunity, and this I am not saying just for the sake of it, we have experienced it. HMA had secured the largest Page 7: Corona and its effect on the amount of sponsorship in the last 2 months despite so-called slowdown, which youth and certain realities can’t happen unless it provides a value, but hitherto probably the value was not including Neuro-related well articulated or reached out or was kept improvising. What we have been doing ailments for decades are conducting SDP’s, MDP’s, Lecture meetings and Award Dr. P. Ranganadham functions, but we never enumerated how did they add value to our different categories of memberships. Page 8: Role of Human Resources in Do we have a differentiation between HMA member and Non-Member? HMA, in building Digital a series of program viz. “Campus to Corporate” conducted last year in 50 odd Culture in the New normal colleges across the two states was a great value addition to our institutional and K. Narayan Rao student members. We are now trying to take this to the next level with discussion for collaboration with MCRHRDIT & TSCHE for designing and conducting a Page 9: Race to Survival, Agritech to 40-hour finishing certification course covering final year students of the rescue, role of Indian Management colleges in the two states. We look forward to our Corporate & youth in modern Agri- Startup members to support this program in terms of providing internship and Business recruitment purely based on their policies, merit and the change brought through Mr. Pulkit Mittal HMA by preparing these students for their work journey. We will collectively put our efforts and seek the support of all and hope it successfully moves on the path Page 10: Career Path In Data Science of success.Similarly, we are creating a Data bank for mentors, trainers, writers & Mr. Madhu Sudhan Murthy motivational speakers. Interested people may reach out to HMA secretariat and register themselves as per the process laid post 5th Sept 2020. This will give Page 11: Business Quiz opportunity to both trainer & trainee. This database and its services will be Dr. Chetan Srivastava available only to HMAorAIMAmembers based out of the two states. Page 12: Team HMA 2020 - 21 Apart from the above two value additions, interested parties have the choice of opting to be member of AIMA with national aspirations & automatically be the Feedback: There is nothing like honest member of HMA for regional benefits & vice versa, Henceforth, registrations for feedback. We request you to go through HMA programs, will be mandatory and on registration, an email will be generated this issue of HMA Management Review automatically with a password. There will also be feedback process electronically and give us your suggestions on how to through a form and an e-certificate wherever applicable will be linked to improve the design and content of the submission of feedback. Kindly send the emails ID’s of Non-Members interested s ame. You can email us on: in receiving our knowledge based monthly Newsletter “The HMA Management [email protected] Review”. to HMAsecretariat. Each member of the Hyderabad Management Association is its “Brand Ambassador”. Please provide information to your network and guide them to HMA website www.hmaindia.net and its social media handles of Facebook, Twitter, Linkedin & Youtube to stay abreast of HMA activities and the value they can get being the members. Teachers Day There is a plethora of value additions and administrative improvements which are If a country is to be corruption free and become a nation of beautiful minds, I underway, and it will be shared in subsequent newsletters and other modes of strongly feel there are three key societal members who can make a communication.I would like to end this with a quote of Israelmore Ayivor - an difference. They are the father, the mother and the teacher.\" inspirational writer, blogger and speaker with the passion of informing people, - Dr APJ Abdul Kalam reforming live and transforming society. His target is youth because he believes 02 they are the future leaders of every nation. ...“You are the salt of the earth. But remember that salt is useful when in association, but useless in isolation.”IF YOU WANT TO STAND OUT IN A CROWD – MAKE YOUR USP – WHICH WILL MAKE YOU STAND OUT StayAgile, Stay Safe & keep involved. Sanjay Kapoor President, Hyderabad Management Association THE MANAGEMENT REVIEW

Volume: 17 Issue: 02 September 2020 THE EDITOR'S DESK This is the second release of the new version of HMA's The first of newly formed Youth monthly Newsletter. There has been overwhelming response initiatives, have made its presence appreciating its new avatar, as our President put it, from all for by holding an interactive the refurbished newletter and credit goes to Team HMA for all management session by an their unstinted and wholehearted support. Well, there is always aggrotech professional, from one of a room for improvement and we request readers inputs for the key sectors assuming even making it better month on month. greater importance now than ever before, agriculture. This issue features articles by eminent persons in their respective fields and depicts how each of them view the subject The first of this year's Student so selected from a manager's view point. The variety of topics Development Program at AMS could be gauged as they stretch from the core pharma industry school on Data Science is another which assumes importance by a researcher, upto business models and Technology and its in the light of the increasing dependence on things digital. reimagination by a technocrat, Corona's realities by a neurosurgeon, pulmonary care in these troubled times, one of Business Quiz makes its come back from this issue on. the most important measures to withstand the pandemic's impact by a pulmonologist, the Human capital scenario is Sankara Venkata Krishna Prasad, explained by a HR honcho. Editor Editorial Committee September month is significant for certain Mr. Sankara Venkata Krishna Prasad, important dates such as * Teachers Day Life Member, Joint Secretary & Editor Mr. K. Chandrasekhar, Member & Treasurer * International Translation Day * International Peace Day Prof.A.R.Aryasri, Life Member * World Rivers Day * World Tourism Day * World Heart Day Mr. Suresh Kochattil, Co-opted Member Mr. Narayan Rao, Member * World Alzheimer’ Day * World Ozone Day Mr. P. Rajendra Krishna Prasad, Life Member * World Rabis Day * World Maritime Day, Mrs. Geeta Mallikarjunan, COO World Literacy Day * World First Aid Day World Suicide Prevention Day * World Coconut Day * World Contraception Day We thank M/s. HYBIZ TV for the cover Design and Technical Support HMA MONTHLY NEWSLETTER RELEASE IN ITS NEW AVATAAR HMA monthly newsletter in its new Avataar -titled “The organisation headed by persons of repute and excellence. Management Review” was unveiled by the Deputy As a registered society, its engagement with professional Director General (Engg) Shri T. S. Ramakrishna, Indian performance encompassing industry and academia over the Broadcasting Service at the Doordarshan Kendra, years has brought it laurels and have inspired managerial Ramanthapur, Hyderabad on Saturday, the 15th of August talent. He welcomed the Dy Director’s proposal to associate 2020.Deputy Director General in his address has quoted a themselves on a relevant platform in the times to come both mythological poem indicating that God is all pervasive and at the organisational level and at the personal level. He has compared the management profession as all pervading. He termed the transformation of the newsletter as “New felt at a place such as Doordarshan they too are all managers Avataar” Joint Secretary , Editor Shri Sankara Venkata but those in HMA are trained professionals and he felt quite Krishna Prasad, has explained the HMA Newsletter would appropriate to release the new HMA team’s inaugural issue bring to the industry, academia and the related sectors at their premises and thanked HMA for it.Honorary including its individual, institutional, corporate members, President, HMA Shri Sanjay Kapoor in his address the current world and management challenges from time to explained briefly the track record of the 56 year old time through its multiple programs such as Student Development Programs, Faculty Development Programs, Management Development Programs, Interactive Management Lectures and various management conventions. He has also appealled to everyone to consider joining HMA towards improving one's personal and official life and to manage effectively.and has urged the public to avail the HMA advantage by regularly attending the programs.Shri Suresh Kochattil, Convenor, E-IT Social Media & Website Committee and Smt. Geeta Mallikharjunan, COO were present.The event was covered both by both Doordarshan Yadagiri Channel and later by Metro TV Channel,AP and Telangana. 03 THE MANAGEMENT REVIEW

Volume: 17 Issue: 02 September 2020 Trends shaping the post-Covid-19 Pharmaceutical Industry Featured Article General Overview of the Pharma industry. Fillip to manufacturers at Newer Convenient Locations Pharma industry continues to be amongst the largest with commissioning of employers, its growth though steady is slow and dedicated rail freight skewed. Globally top 10 to 20 pharma companies in corridors, shipping routes any country, tend to command significant market share along major rivers, in their respective markets. Moreover, varying improvements in road, water regulatory demands from region to region, varying & electricity infrastructure. standards of manufacturing, ingredients, APIs across different regulatory agencies, patent protection Opportunities for AYUSH monopolies, have led to skewed regulatory reforms, medicines often favouring the big pharma companies, besides making companies The Government of India is authorizing focus on more lucrative markets. AYUSH medicines with evidenced backed cure rates to fill in demand space The Covid 19 Reality Check for drugs to ameliorate the pandemic disease burden. AYUSH medicine The Covid 19 situation seems to have manufacturers have the opportunity to upturned these paradigms and thrust enhance value of their formulations on the pharma industry in a rethink mode. the basis of proper clinical researched The highly virulent mode of data, rigorous evidence methodologies, transmission and lethality of the virus, in turn exports to regulated countries for sale in has forced the governments and pharma industry alike prescription markets. to act swiftly, besides, realize vulnerability in pricing pressure purchases in times of a pandemic, meeting New Age Data Sciences and Artificial Intelligence: supply demands locally under such extraneous and Companies or professionals with Analytics capabilities volatile situations. Countries are now keen to establish will play an important role to track drug usage, capabilities locally. Exports of pharma products from irrational drug combinations, find better therapy cheaper manufacturing API and finished dose facility combinations with existing drugs, and efficient locations, China especially, will lose sheen, at least management of supply chains. temporarily. The Covid 19 has created a great window of US going local! The Trump administration awarded multi million opportunity. The contracts for essential medicines to KODAK (a film industry seems set for a sustainable and a far more component making company, and rank outsider to inclusive growth in future with job creation across entire value chain. Increased local competition would APIs) and a lesser mean better prices for the consumer. Moreover, our known company country's proven entrepreneurial spirit and innovation called PHLOW will likely drive changes in the days ahead. exclusively to take care of US interests. Note: The opinions expressed by the author are his and does not reflect the views of the organization where he Thoughts on India is serving. scenario- the opportunity it presents Anand Bhogu, Head of Business Development, Lyrus Life Sciences, Government incentives to boost local production with tax incentives/ holidays will help in augmenting [email protected] capabilities. API manufacturers will likely add Finished Dosage Forms (FDFs)& likewise, FDF manufacturers add API facilities to reduce dependence on external sources, or, collocate with complementing API & FDF manufacturers in dedicated Pharma Parks. 04 THE MANAGEMENT REVIEW

Volume: 17 Issue: 02 September 2020 Business Models and Technology and Reimagination Featured Article The advent of dramatic changes in technology brings in new services. However, there new terms such as Industry 4.0 or other novel terms. is a need for rapid transformation in adopting Whatever the technology changes, and the rapid pace and adapting. of change in technology, we can never underestimate the need and capability of putting it all together. The When we first delivered truth lies in making technology available to solve 'telemedicine' services in human challenges and problems. Araku for tribals, it was seen as strange, many wondered at The key issue is reimagination. the utility and efficacy of such services and the service It sounds simple, but it is not. Reimagination is an architecture. A pandemic like Covid, has made ability to envision, an ability to radically restructure telemedicine an accepted form of health care services! various elements of a value chain either in totality or in parts, depending on the need and opportunity to recast. Same with e-learning. Today many mainstream schools are embracing 'online classes', but I see there is Let me give an example. The movie camera allowed us still resistance in adopting and adapting the to bring the experience of attending an opera, a drama possibilities that technology offers. or a play without physically being present while a play is enacted. Probably the first virtual reality more than a century ago. However, our human ability to understand the potential of movie camera, editing or more stylishly known as compositing was only understood only decades later. The invention of cinematic time as opposed to 'real time' with the help of editing a number of shots, mood lighting, all chaned. Masters such as Alfred Hitchcock entertained, scared us by reimagining film making. The 3 minute murder scene in Psycho is a fine example of 'cinematic time'. What sociologists call the latency between progress in Even many teachers, administrators, policy makers material culture and ideal culture. Sounds complex? resist change! I had to challenge a Dean of Not really, it means the physical products development Management of a Business School in a new happens faster than the human society can comprehend university to re-imagine how MBA an BBA can be and understand how to deploy them and adopt the new offered using the new tools. By using technology, we changes and adapt to the new tech. can liberate the time of the teachers, and students and offer learning at a different level. All those that The global virtual enterprise created by Dell is an can be learnt by a student by herself at home, example. Sensing of demand, and creating a fulfilling through videos, e-learning material releases so architecture spanning multiple countries on multiple much class room time! continents, and integrating it into a global supply chain and finally delivering the product to the customer all The challenge is our ability to reimagine our products working like a fine orchestra.Now many companies and services, and the way we manufacture, construct have mastered it. Those who could not had to lose and deliver them. A brave new world is beckoning. But market share, lose prominence or completely had to are we ready to shed old ways of thinking, old face extinction. paradigms of understanding? Those of us willing embrace the changes will survive! Like they say we Uber reimagined the whole taxi or transport business. must change before we must! Not surprisingly we use a term 'uberisation'!! Dr Balaji Utla (Ph.D) The advent of IoT or Internet of Things, Block Chains, Chairman, Maps, sensors, radars, all offer immense possibility to deliver services differently, and offer by imagining Center for Environmental Concerns (CEC) 05 THE MANAGEMENT REVIEW

Volume: 17 Issue: 02 September 2020 Lung Management - Covid Times things like kapalabhati Featured Article bhramara. This causes the - Precautions after recovering from corona virus to spread rapidly. In the infection lung, the ulcer formed is more malignant - Limited exercise nutrition is a must Recoverers are more See this typical scenario, a thirty-year-old man infected susceptible and should guard with corona virus, in home quarantine and taking against relapse drugs, looking at social media and exercising, he tries for another half hour with the intention that if he When the virus subsides, exercised for a long time, his immunity would increase. most people become infected Eventually, he gets exhausted and then hospitalized in immediately soon thereafter. Keep in mind that they a state of suffocation.Avoid self medication regimen. are exposed to the virus due to low immunity. Not all develop antibodies as quickly. Recovered Covid Have faith in your doctor patients should be more vigilant after getting negative. The norm now is four or five doctors are consulted after CT scans are not for everyone Covid 19 is diagnosed positive. They all have new problems with prescription drugs. This method should The 6 meter walk test can help determine who needs a be avoided. One has to put faith in a doctor of his CT scan. The oxygen level in the pulse oximeter acquaintance. should be calculated before starting the walk and the oxygen level after the walk. Vitamins, Neutrients and Hygiene They should be tested if they have a 3-4 percent Vitamins, nutrients, the body needs a lot, now with the reduction in fear of getting the virus, do not swallow pills. Vitamins oxygen A, B, C and D should be taken in moderation as aft prescribed by a doctor. Four weeks at a rate of one D60K per week is sufficient. Precautions should be taken to avoid corona infection. Wear a mask when going out, follow personal hygiene at all times especially maintain a social distance when you go out Do not put pressure on the lungs Lun er gs can the become infected walk. with the virus. That's why you have to be careful not Four principles of to put pressure on them. Do not do health: rigorous yogasanas, exercise, walking. It is sufficient to inhale and exhale in the inverse, Good sleep, Regular exercise, Healthy diet inverted process. Do not do exercises that make you ,Adequate rest. sweat. Need to rest as much as possible. Do not do Sleep as much as possible as immunity increases with sleep. Exercise / walk 3-4 km five days a week is mandatory. Eggs should be eaten daily. Vegetarians get supplements in vegetables, fruits, vitamins and nutrients which are quickly digested. Relaxation is essential for mental well-being. Have fun with family members for relief. Dr.Vijay Kumar Chennamchetty Senior Consultant, Pulmonology & Sleep Disorder, Apollo Hospitals, Jubilee Hills, Hyderabad 06 THE MANAGEMENT REVIEW

Volume: 17 Issue: 02 September 2020 Corona and its effect on the youth and Certain Realities including Neuro Related Ailments Covid 19, also known as corona has been troubling us nowhere in sight for systematic Featured Article for about 6 months now. There are around 47,000 usage. deaths so far. Though Indian deaths per million population stands at 34, the LOWEST IN The The youth of this great nation WORLD. For the population of 130+ crores this figure which constitutes the may appear satisfying, but 47,000 families have lost backbone for future sadly are their near and dear ones, many a time the LONE subjected to anxiety or BREADWINNER. Initially between 55-70 age group depression as the schools, were considered to be at a higher risk, but now 40- colleges universities are 55 are also projected as risky group and the closed since March of this government is advising them to stay home. year. Only a small percentage of them are lucky When Covid appeared on the scene mainly 3 enough to study ONLINE, symptoms -- fever, cough, respiratory difficulty were unlike high income countries. considered to be diagnostic. Over a period of time all organs of body are recorded to be involved by the virus. More and more scary symptoms are added to the already existing long list. Prior to December 2019, none of us knew what was this virus, now there is nobody who doesn't know about this pandemic. Even after 2+ months of forced lockdown our country's case load stands at a staggering 23,91,650. I attribute this grim scenario to the careless, easy going attitude of large number of citizens with no mask no social distance concept, and poor hand hygiene. The Indian PM made repeated pleas with folded This situation has to be tackled by all concerned as the hands and advised us to be more careful during PRIORITY. ALL these negative points can be unlocking time than before. countered effectively, only when all of us unite TOGETHER to fight this unseen enemy. My personal opinion is that the case numbers would have been many more times but for the lockdown... The new MANTRA should be: WORK AS BEFORE THE PANDEMIC WITH MORE VIGOUR, but with Slowly we are coming to terms that we have to live with all precautions and social responsibility. Covid. On the positive side 16,90,097 people have recovered so far. The case fatality CFR is JUST 2, There are no special precautions from neurological much lower than other well developed nations with speciality as such. Usual precautions like mask, shield, much better INFRASTRUCTURE., like USA, UK. social distance, gloves. Rather than comparing ourselves with others and For complications like EPILEPSY, STROKE, BRAIN feeling great, our basic responsibility should be not to HEMORRHAGE, LOSS OF SMELL, LOSS OF forget that the Indian Covid situation is alarming, all TASTE, DECREASED MEMORY, HEADACHE, hospitals in the country government or in corporate are CONFUSION, paralysis are described as filled up with covid patients to the BRIM. NEUROLOGICAL COMPLICATIONS, one has to contact neurospecialist at the earliest. Though availability of few good Antiviral drugs like FABIFLU, REMEDISIVER and other lifesaving Dr P Ranganadham medications is welcome development, the cost of Senior Consultant Neurosurgeon, treatment is very high and the likely sequelae even after recovery are very disheartening. Though Sunshine Hospital VACCINE is being talked out for a long time, It is Gachi Bowli, Hyderabad 07 THE MANAGEMENT REVIEW

Volume: 17 Issue: 02 September 2020 Role of Human Resources in Building Digital Culture in the New Normal FeaturedArticle The New Normal has forced in building the digital  Design new digital KPIs Culture across the Organisations globally. With focused on behaviours businesses across industries trying to keep up with the rather than successes or digital boom, it took a pandemic for the world to shift failures that reward from Physical to Digital and flexible – for interactions positive digital with customers to remote working. Having business behaviours. operations impaired and workplaces shut down, businesses have had to review their workplace  Make the digital cultural strategies to stay afloat and weather this crisis. change tangible. Leadership need to In these challenging times of Pandemic, Human translate the broader Resources function plays a critical role in building the digital Vision into tangible business outcomes to digital culture and transforming the Organisations. which employees can relate and understand the rationale for change.  Use collaboration tools to increase transparency and reach out to employees using social networks to connect bottom and top parts of the organisation Tips for HR Function to build a digital culture:  Invest in digital skills that matter for employees  Strengthen internal communication  Prepare your Leaders  Encourage agility among Leaders and Employees  Give the Employee Training a boost Role of HR in evolving Digital Culture:  Provide the necessary software support Creating digital culture is a mammoth task and requires Obstacles for successful transformation of digital patience, tenacity and constant vigilance. culture: Organisations need to have the right blend of top-down and bottom-up approach that engage, empower and  The leadership neglects, underestimates or inspire employees to build the cultural change together. misunderstands the importance of culture in their Key elements include: digital transformation planning  Set a clear vision and have a visible leadership  Existing culture and way of doing things is so involvement. Leadership must visibly live the deeply ingrained that it becomes very difficult to values they are trying to embed into the effect change organisation.  If Employees see that leadership lacks digital  Deploy change agents and empower employees to literacy and this can create a disconnect that drive digital culture. “Digital ambassadors” hampers the development of digital culture demonstrate that new behaviours are not a risk.  Employees are not empowered to take on new challenges, they are not compensated for learning new expertise and not incentivized. Digital transformation is an ongoing process. The new normal has accelerated the efforts of some Organisations and forced some others to transform and adapt. Change can be daunting, but the benefits of creating a digital, sustainable, customer-focused Organisation would be lasting. NarayanRao K, Vice President-HR, NCC Ltd. Hyderabad 08 THE MANAGEMENT REVIEW

Volume: 17 Issue: 02 September 2020 Race to Survival, Agritech to the Rescue, Role of Indian Youth in modern Agri Business investments attracted in past Featured Article few years. Talking about the impact of COVID-19 on the AgTech, the participants learnt that AgTech has seen good push from Government and private sector. Mr Mittal emphasized the role of Youth (which is estimated to contribute 34.33% to the India's population) and laid down series of areas of possible innovation ranging from novel farming methods to smart systems to innovative food, products & services). The use of digital technology in Israel and it's demonstrated impact was talked about extensively. The speaker of the Mr. Mittal also emphasized the need to design day Mr Pulkit solutions which engage farming community, scale to Mittal, Associate large rural community and the need to collaborate with Vice President - mature agri-business in the evolving government Digital Transformation at SeedWorks International policy regime. He has also highlighted the short-term Pvt. Ltd., and he spoke on a topic very relevant to the concerns of farmers' non-willingness to pay, slow current situation 'Race to Survival, AgriTech to Rescue evolving ecosystem of allied infrastructure (telecom, - Role of Indian Youth in ModernAgribusiness'. sensors, etc.) and high gestation period in AgTech to shape the business models. He then briefed about how A recipient of the HMA Young Manager Award, Mr SeedWorks International is working in these harsh Mittal presented to the 120+ participants the unique times and has transformed itself into a farmer centric definition of agriculture as specialized activity digital organization. He discussed at length about the undertaken by Indian entrepreneur called farmer. He initiatives has the company taken around the farmer further introduced the term agribusiness and the rising and how it is aiding to fulfil the Company's mission. concerns for the population. An idea about the performance of the Food-Agri business companies was An enthralling session that held the audience spell also put forth by him. According to the speaker, the agriculture industry is set to disrupt and turn into a bound, it was followed by a Q&A session where high-tech industry. He outlined the evolution of AgTech sector and in detail talked about the focus & participants came up with their queries and displayed their keen interest in the topic. Mr. Pulkit Mittal AVP-Seedworks International HMA September - 2020 Events September 9th, 2020, 6.30PM-8.00PM September 16th, 2020 6.00PM-7.00PM Interactive Management Lecture: Peace and Conflict WOMEN DEVELOPMENT Roadmap to my life Resolution - Let's work together for the world peace! Dr Divya Tanwar Director Sanskriti University by Mr Tomio Isogai September 26th, 2020, 4.00PM-6.00PM September 10th, 2020, 6.00PM - 7.00PM MDP - Goal Setting by Mr. Mahesh Kumar Soma YOUTH, India’s Digital economy- growth opportunities by Prof. Antarpreet Singh Alzheimer's Day: Alzheimer's is a disease for which there is no effective treatment whatsoever. To be clear, there is no pharmaceutical agent, no magic pill that a doctor can prescribe that will have any significant effect on the progressive downhill course of this disease. - David Perlmutter 09 THE MANAGEMENT REVIEW

Volume: 17 Issue: 02 September 2020 Career Path in Data Science As part of the Student Development Program Statistics, Probability, Featured Article conducted on 28th August, 2020, 'Career Path in Data Science' was the topic taken up by Mr.Madhu Sudhan Programming tools ® Murthy,Senior Big Data Architect, IBM,Hyderabad. Mr.Murthy explained that Data Scientists use Python, SAS), Data information to help in targeted advertising. Most of the social media handles like Twitter, Instagram, Wrangling, Machine WhatsApp and others collect data which is stored in various database sources. The Data Scientist analyzes Learning, Data Visualization available data and put it to best possible application. In manufacturing sector, machines can generate sensor (tableau, Qlikview, Power BI, based data of possible malfunctioning. In banking Google Data Studio), Big Data (Hadoop, Spark, Talend, Splunk, Cassandra, pentaha) The various job roles are : 1.Data Scientist 2. Data Analyst 3. Data Architect 4. Data Engineer 5. industry, the preset algorithms can retrieve information Statistician 6. Database Administrator 7. Data and on possible frauds. In transport sector, 'automatic Analytics Manager 8.BusinessAnalyst human interface free cars' are already a reality. This is due to data recognition and facial recognition Mr. Murthy further mentioned the average industry technology. In UK healthcare industry, most of the salary trends in India and USA. He listed out the names Doctors appointments happen through an 'App' in e- of important educational institutions which conduct Commerce. Data science helps to identify potential courses in Data Science. In subsequent question customers in all these processes. answer session wherein, the speaker addressed the different queries raised by participants which was ably The speaker explained the 'Skill Sets' required for a answered by him. Data Science Engineer. They need Database knowledge SQL (Structured Query Language), Mr. Madhu Sudhana Murthy Senior Big Data Architect, IBM, Hyderabad. First Aid Day Ozone Layer Day Every single person in the world has the capacity to Don't let the future go up in smoke. SAVE THE save a life – it is an essential gesture of solidarity. OZONE. Earth without ozone is like a house First aid education should be accessible to all without roof. Every ozone hole is a threat to our without discrimination. soul 10 THE MANAGEMENT REVIEW

Volume: 17 Issue: 02 September 2020 Business Quiz – 11th Edition, September, 2020 1. ___________ technology company has taken a patent for taking a 'Group Answers for the Business Quiz for HMA – 11th Edition, JULY, 2020 Featured Article Selfie', which can be taken with people away from each other, where the (Dr. Chetan Srivastava, School of Management Studies, University of Hyderabad) photos are taken separately and then combined into one ? 1. Apple Inc. Dr. Chetan Srivastava, 2. Atta / Wheat Flour Market School of Management Studies, 2. Dairy major, Amul is test marketing in Gujarat, to foray into a new branded 3. Johnson and Johnson category of ______________. 4. HDFC Life University of Hyderabad 5. Avatar 3. The company behind the popular brands 'Neutrogena' & 'Clean and Clear', 6. Made with recycled Ocean Plastic Waste. [ Shoes have a seamless knit upper that is withdrawing all its fairness range of products worldwide is _____________. made with yarn spun from plastic reclaimed from beaches & coastal communities] 4. ____________ will replace 'Vedanta' in 'Nifty 50', the benchmark index of 7. $ 10 Billion the National Stock Exchange (NSE), from July 31, 2020. 8. Co-Living [Co-Living is a modern form (re-visited) of housing where residents share living space and a set of interests, values, and/or intentions.] 5. ____________ is a new feature that the FACEBOOK has launched in 9. Mr. Urjit Patel, Former Governor, RBI. India which would allow users to create a 'digital persona' that is uniquely 10. Red Chillies [The loaded train carried Dry Red Chillies from Reddipalem in representative of the user. This can be used in WhatsApp also. Guntur District,AP]. 6. Adidas has recently launched running shoes called 'Ultraboost DNA Parley'. What is special and unique about these Shoes ? 7. Google has announced that it will invest an amount to a tune of __________ in a digitization fund in India. 8. Zolostays, CoHo, Colive, Stanza Living, Stay Abode etc., are in the business of______________. 9. ___________________is appointed as the new Chairman of National Institute of Public Finance and Policy (NIPFP). 10. For the first time in history, a 'Special Parcel Train' run by Indian Railways from Guntur District in Andhra Pradesh to Benapole in Bangladesh recently, carried a a consignment of ___________. ***********ALL THE BEST********** 11 THE MANAGEMENT REVIEW

Volume: 16 Issue: 01 July/August 2020 Advisors HMA welcomes New Members, for details of membership and online application, visit Mr. B P Acharya, IAS, Mr. VenkatramVasantavada http://www.hmaindia.net/membership Director General, MCHRD CEO, Seedworks Spl Chief Secretary, GoT, Sponsorship Opportunities are available for details, contact [email protected]. Wg. Cdr. A. Bharath Bhushan [email protected] Mr. Jagdeeshwar Rao Past President HMA IAS (Retd.) Former Principal Publisher / Editor: Sankara Venkata Krishna Prasad, Editor, Joint Secretary, HMA Secretary Revenue Disaster Mr. Ramesh Vemuganti Publisher: Hyderabad Management Association Management Past President HMA Design & Technical Support: HYBIZ TV Dr. Ravi Kumar Jain Mr. Gampa Nageshwara Rao Director SIBM Past President HMA Find us in Mr. Kingshuk Nag Mr. Srinivas Ayyadevara Former Resident Editor, TOI Past President HMA Mr. Somasekhar Mulugu Mr. Sravan Kumar Madap Former Associate Editor, Past President HMA The Hindu Business Line Mr. K. Harishchandra Prasad Dr Balaji Utla Past President HMA Chairman, Center for Environmental Concerns Mr. Nagesh Vishwanatham (CEC) Past President HMA Counsellors Mr. Sivaiah Alapati-ISO, Dr. Chetan Srivastava HYM, QUIZ, International Certifications Pvt. Ltd. Hyderabad University 12 THE MANAGEMENT REVIEW Disclaimer: The views expressed in The Management Review are the individual opinion of the authors. The images used are indicative of the subject matter and hence have no other intentions for such usage. The editor & publisher are not liable for any disputes arising out of such views and claims and thus are immune from legal or related implications if any.