4 page condensed DLA catalog

Course CatalogDLA Automotive Training Centers• Salespeople• Sales Managers• Internet/BDC Staff• F&I • Secondary Finance• Service Advisors• Service Managers• Parts Managers• Body Shop Managers

About the DLA Training CentersDavid Lewis & Associates, Inc. is proud of our exclusive and Management Staff through courses suchAutomotive Sales, Service and Management as Objections, Phone-Ups and Prospecting &Training Centers, located in the Greater Philadelphia Follow-Up. Our industry recognized F&I coursesand NY/NJ Metro areas. Having trained Dealerships include Enrty Level F&I, Advanced F&I and Serviceacross the country for almost 30 years, our state- Contracts. Our courses on Internet Sales and DLA’sof-the-art Automotive Training Centers welcomed BDC processes are second to none!its first students in January 2013. The Training A full list of Fixed Ops Service courses areCenters are designed to offer a full range of classes designed for maximum effectiveness and include:to meet the Training needs of Dealerships. We offer Advanced and Entry Level Service Advisors,superior training away from the Dealership and in Advanced Service Management, Understandingan environment advantageous to learning. With the Service Customer, Service Staff Retention,a controlled class size, we are able to offer hands Parts, Body Shop, Introduction to Service BDC andon, individualized and customized Training with a Advanced Servcie BDC Concepts.strong Student to Trainer ratio to truly expand their We encourage management to participate inselling skills. courses designed specifically for them consistingAll Training is done by DLA Certified Trainers who of Leadership, Coaching, Hiring & Motivation,are employed by David Lewis & Associates and have Advanced Management Negotiations, Used Caran extensive background in the Retail Automotive Management and Leasing for Managers. ResultBusiness. All of our DLA Center Trainers live locally driven courses are offered for your Businessin their center areas. Development Center including Lead GenerationThe DLA Training Centers offer a Five-Day Entry and Phone-Ups. Additionally, we offer monthlyLevel Sales Class that is designed for the individual round table service discussion groups for eachjust entering the Automotive Industry. This course department to effectively develop long termprovides the newly hired Salesperson a full week relationships and peer to peer mentoring.of learning, preparing and practical experience. The DLA Automotive Training Centers offer allOur Advanced Sales courses enable the student Dealerships the ability to engage in a superiorto master the Presentation and Demonstration Training Program with a strong curriculum andprocess from the Meet and Greet all the way through top-notch training. An investment in your Staffthe Service Walk. Our Dealership partners benefit is an investment in the Dealership’s future.from continual and ongoing Training for their Sales2

DLA Training CoursesSales Fixed OpsEntry Level Sales (5 Days) Entry Level Service Advisor Prog. (4 Days)Advanced Sales Program (4 Days) Advanced Service Advisor Prog. (2 1/2 Days)Advanced Sales Level 1 Advanced Service Advisor TechniquesAdvanced Sales Level 2 Understanding the Service CustomerObjections Level 1 Effective Service Walk-AroundsObjections Level 2 Service Advisor Phone TechniquesPhone-Ups Level 1 Advanced Service Manager Prog. (4 Days)Phone-Ups Level 2 Advanced Service Management ConceptsLeasing for Salespeople Service Staff RetentionProspecting & Follow-Up Advanced Service Revenue CreationUnderstanding Your Customer Effective & Profitable Express Serv. ProcessesCommon Mistakes Salespeople Make Management Service Advisor TrainingSocial Media Marketing for Salespeople Introduction to Service ManagementSelling In-Service Introduction to Service BDCNegotiations for Salespeople Advanced Service BDC ConceptsManagement General CoursesAdvanced Sales Management Business EtiquetteAdvanced Sales Management Prog. (4 Days) How To Deal with StressAdvanced Management Negotiations Winners vs. LosersAdvanced Used Car Management Psychology of SalesLeasing for Managers How To Avoid NegativityLeadership / CoachingHiring / Motivation Secondary FinanceTrain the Trainer Introduction to Secondary FinanceInternet / BDC Advanced Secondary Finance Understanding Sub-Prime FinanceInternet/BDC Lead Generation (2 Days)Internet/BDC Management Round TablesF&I Sales Management SalespeopleEntry Level F&I (3 Days) F&IAdvanced F&I Concepts (2 Days) Internet / BDCF&I Service Contracts Service Advisors Service Managers 3

The Most Trusted Leader in Automotive Sales,Service and Management Training Since 1986 Now With 2 Locations To Better Serve You! Philadelphia Area King of Prussia, PA 19406 NY/NJ Metro Area Montvale, NJ 07645 Salespeople • Sales Managers Secondary Finance • Internet/BDC Staff F&I • Service Advisors • Service Managers Parts Managers • Body Shop Managers For information regarding course availability, please call Mary Mannella at 800-374-3314 ext. 215 or visit us at: www.davidlewis.com