Difference between Influence marketing and Influencer marketing

Difference between Influence marketing and Influencer marketing Presented by, Online Reputation Manage Contact No: +91- 8700450757 Email: [email protected]

● Man is a social animal. He always keeps visiting and greeting new people. Not only the physical other self but also another person’s culture, school of thought and behaviours. ● Man is always attracted by materialistic things and with every visit to your colleague’s place, you find something interesting about or in his place. ● You may like his furniture, but you never got a chance to ask where he got it from and you also need one for you. You also long for a celebrity’s clothes that catch your eye. You go through one Google search result after another to find it. ● You even post a picture on your social media, hoping that someone might help you find the perfect product for you.

Influence Marketing ● Influence marketing should not be confused with influencer marketing, which focuses on individuals pushing products to consumers. ● Instead, it’s about the whole journey the company makes with the customer from brand awareness, comparing product qualities, prices, reliability and till purchase decision. It creates a whole context in the form of content to reach out to the right customer at the right time. ● An influence marketing strategy, on the other hand, can directly push sales as there is nudge at each step of the purchase decision.

Influencer Marketing ● Influencer marketing is hiring professionals who can from various niches like students, entrepreneurs, celebrities and even experts to promote and push your product. ● It generally influences the first step of a purchase decision i.e. brand awareness. These influencers have certain niches and targeted audiences to push your brand’s products by creating engaging content. ● An influencer marketing strategy may or may not generate sales directly as it’s just a nudge given to the customer. The ROI for an influencer marketing strategy may be good if it gives the right amount of push.

● Hosting an influencer event is a great opportunity to spread brand awareness among your key target audience. ● It also serves as an efficient way to gain social media attention and coverage. ● It has done a lot of goodwill for brands all over the world, and if you’re looking to start your own, you definitely landed on the right page!

Our Services ● Online Reputation Manage is one such agency that helps brands discover, manage and work with high-end influencers to make sure that your brand reaches millions of passionate and socially engaged audiences. ● We even help out brands in finding the right niches, figuring authentic (genuine) influencers, discovering trends in content and even calculating ROI for each targeted audience.

For more Enquiries, Feel free to Contact us, Website: https://onlinereputationmanage.com/ Email: [email protected] Contact No: +91-8700450757