Alexendre J Presentation

A R C H I T E` C T E D E S M A T I E` R E S E T D E S S E N S

Brand HouseA French brand based in Paris, was created in 2011 and launchedits first fragrance collection in March 2012 with great success;four years later the brand is distributed in 2200 doors 62 countriesaround the world in addition to travel retail. LThe first fragrance collection by Alexandre.J uxury is something that appears to be the best of whatever it represents. It raises people’s expectations for rec- ognition and satisfaction; but most probably the most important thing it represents is delivery – on the promiseCreation Realisation Marketing of the brand’s name.Avenue de l’Opera, Paris, France

EEvolution started its own retail distribution with a new concept of artistic design Pavilion; reflecting the state of mind of the artists be- hind it. The first pavilion was opened in July 2016 at The Dubai Mall. Today the brand is present in 11 malls, with our aim to reach 15 in total by end of 2017.The Pavilion is meticulously designed to fit various spaces.Strategically positioned in prime locations across the country for optimized prominence, attract-ing customer from all angles.

PProjection Alexandre.J is planning to open 4 luxury boutiques in 2018; targeting Dubai, Riyadh, Paris and London



Our Products

F F r a g r a n c eAlexandre J has developed and commercialized over 70 SKUs divided in 5 levels; each one has an interesting story behind it, using noble materials and offering different olfactive experience for multiple occasions... Mainstream  Exclusive  Ultimate  Atelier d’Artiste  Jewelry 

HH o m e D e c oAlexandre.J looking to satisfy the clientele by being surrounded by artistic colorful objects through Pâte de verre. Centuries-old technique with modern art combined. Inimitable pieces of various de- signs such as animal sculptures, floral collections and art impressions are available.

LLuxury Leather Goods Alexandre J went even Further by designing and producing Alligator leather bags and accessories.

WWatches Alexandre.J is launching a new collection of Swiss made watches in collaboration with one of the most prestigious companies in the watch industry.

S Sunglasses Alexandre.J is launching a new collection of Fashion sunglasses in collaboration with one of the most reliable German companies in optics business.

J Jewelry Alexandre.J has developed and produced a new collection of jewelry in alliance with an Italian designer.

F Fashion Alexandre J is working on a project in collaboration with an Italian designer to develop a new bespoke collection for ladies and gentlemen.

F&BF “Fine Dining” Alexandre.J opens new doors to the warmth and elegant setting of fine dining.

Our Structured Plan

C R M S t r u c t u r eCRM owns Alexandre.J brand through its holding company in Luxembourg “Alexandre.J Intellectual Property Management“, sharesCare equally owned by Mssrs. Al Fahim and Mr. Jabban. CRM Holdings CRM Operations Alexandre.J Intellectual Property Management CRM CRM UFDubai Hongkong ParisMaster License of Sourcing and Production Distribution Master License of Distribution F i n a n c e The company has self financed its operation and development mainly from the shareholders current accounts and the generated sales from the operation.

CC R M ’ s T e a mThe Group is managed by the CO Mr. Jabban - share holder The structure comprises 65 in the UAE and 10 in Paris; planned to reach 85 before the end of the year.

OO p e r a t i o nThe company works on defined budgets and tries to contain its development accordingly; its cost structure is as the below breakdown in percentage out of generated turn over: PERCENTAGE Overall Net Profit Staffing 25% 25% General Expenses 5% Marke8ng Rent 10% 20% Cost of Goods 15%

RR e s u l t s a n d F o r e c a s tThe company has registered a continuous steady growth since four years and will reach a total turnover for 2017 of AED 35,000,000. Our projection for for 2018 is AED 50,000,000 in organic growth, but it can be leveraged up to AED 75,000,000 in the possibility of implementing the intended development plan. Growth 90000000 85000000 80000000 75000000 70000000 60000000 50000000 Distribu/o50000000 n 40000000 35000000 Retail 30000000 45% 55% 20000000 10000000 Turnover 2018 a 2018 b 0 2017 2019

M i d - t e r m P r o j e c t i o n (3-5 Years)MWith a larger exposure and visibility of the brand we will be able to increase our market share as follows: Increased distribution target by 300% in the coming 3 years, coveringOur mid term projection new additional territories and enhancing local market sharesis to reach 200M $ in thecoming 5 years. Launching new collections of new product and expanding retail business to be able to reach 50 boutiques in the coming 5 years Developing online business and seeking JV with major players in key countries Expanding travel retail

MMid-ter m Projection (3-5 Years) SEGMENTATION F & B 20% Fragrance 45% Other Luxury Goods 35%

F Fragrance

BB r a n d Va l u eThe company will be focusing on above projection in order to achieve a real brand value based on: Intangible and tangible assets Reliable Structure Operational and Management Teams Transparency of Finance and procedure of control. Low financial charges (loans) Vision in product development

OO u r N e e d sThe company aims to raise a total of 25M $ worth of invest- TThe Use of FundsThe funds invested will be utilized as follows: ment to be injected as working capital. We are proposing two options of investment against 20% of company’s shares. Expansion of the retail business in opening stand alone boutiques, shop in shop, and F&B outlets Product development and production Marketing Recruitment of high management

O u r P o i n t o f D i f f e r e n c eCommitted to its status as a staple of creativity and innovation, the brand continues to develop aOvariety of ingenious ideas. We define our point of difference via: Our pristine track record Our constant development of products and concepts Our unique lifestyle collection Our commitment to consistent transformation

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