Design : the key concepts

THE KEY CONCEPTS DESIGN D.J. HUPPATZ 8LOOMS8l RY

Jlk BLOOMSBURY VISUAL ARTS Bloomsbury Publishing Pie ;010 50 Bedford Square, London, WC1 B 3DP, UK Ht1 1385 Broadway, NewYork, NY 10018, USA Ja 19 BLOOMSBURY, BLOOMS BURY VISUAL ARTS and the Diana logo are tradema rks of Bloomsbury Pu blishing Pie First published in Great Britain 2020 © D. J. Huppatz, 2020 D. J. Huppatz has asserted his right under the Copyright, Designs and Patents Act, 1988, to be identified as Author of this work. For legal purposes the Acknowledgments on p. x constitute an extension of this copyright page. All rights reserved. No part of this publ icatio n may be reproduced or t ransmitted in any form or by any means, electronic or mechan ica l, including photocopying, recording, or any informat ion storage or retrieva l system, w ithout prior perm ission in writi ng from t he publishers. Bloomsbury Publishing Pie does not have any cont rol over, or responsibility for, any third-party websites referred to or in this book. Al l internet addresses given in this book were correct at the time of going to press. The author and publisher reg ret any inconvenience caused if addresses have changed or sites have ceased to exist, but can accept no responsibility for any such changes. Every effort has been made to trace copyright holders of images and to obtain t heir permission for the use of copyright materia l. Th e publisher apologizes for any errors or omissions in copyright acknowledgment and wou ld be gratefu l if not ified of any corrections t hat should be incorporated in future re pri nts or editions of t his book. Disclaimer: The corporate brands/logos contained in th is book are rep roduced under the fair dealing and/or fair use defenses/exceptions under English, US and international copyright laws. In re lation to US law, the author and publishers also exercise their rights to publish these logos under the First Amendment to the US Constitution .The aut hor and publishers also rely on the various defenses/exceptions under English, US and international trademark laws. A catalogue record for this book is available from the British Library. A catalog record fo r this book is ava ilable from the Library of Congress. ISBN: HB : 978-1-3 500-6815-5 PB: 978-1-3500-68 14-8 ePD F: 978-1-3500-68 17-9 ePub: 978-1-3500-68 16-2 Series: The Key Concepts Typeset by lntegra Software Services Pvt. Ltd. Printed and bound in India To find out more about our authors and books visit www.bloomsbury.com and sign up for our newsletters.

Contents List of images viii Acknowledgments x Preface xi Introduction 1 What is design? 1 Design 's relatives 5 Design's history 8 The concepts 13 1 Information 17 From print culture to cyberspace 18 Making marks 21 Case study 1: Emojis 24 Graphic identities 26 Visualizing data 28 Finding our way 31 Case study 2: lnfographics 33 The return to craft 35 2 Things 37 From mechanization to automation 38 Serial things 41 Case study 3: Chairs 44 Singular things 47 Materials 49 Case study 4: KickStart MoneyMaker pump 52 Ethics 53 Conclusion 55

vi CON TENTS 3 Interaction 57 Designing machines for people 58 Affordances and scripts 60 Case study s: The door 63 Interface 65 Software 67 Case study 6: The iPhone 70 Smart things 72 Robots 74 4 Systems and Services 79 Systems 80 Case study J: IKEA 83 Mapping services 84 Sharing 88 Case study 8: Uber 90 Hackathons and jams 91 Social design 93 Government services 95 Conclusion 96 5 Experiences 99 Interaction and emotion 99 Participation and co-creation 102 Case study g: Facebook 106 Inclusive experience 108 Case study 10: Universal design 110 The experience economy 112 lmmersive entertainment 114 Tourism 11 6 Conclusion 118 6 Strategies 121 Organizational design 121 Case study 11 : IBM 125 Strategic design 126 Policy 130

CONTENTS vii Problems and methods 133 Case study 12: IDEO 135 Design thinking 136 Conclusion 141 Design in the Anthropocene 141 Technological fi xations 144 Design futures 146 Notes 149 Annotated guide to further reading 161 Select bibliography 167 Index 170

\"Design: nie Key Concepts is the first book to set out with simplicity and clarity, the directions in which design has moved in the early twenty-first century. Rooted in case studies, it unpacks the complexity of recent developments and will undoubtedly become a 'must read' for design students across the globe.\" Penny Sparke, Professor of Design History at Kingston University, UK Design: The Key Concepts is an essential introductory guide to fundamental design concepts such as thinking, service, context, interaction, experience, and systems. D. J. Huppatz presents each design concept in context, enabling readers to understand the contemporary practice of design and its relationship to issues such as new technology, social and economic development, globalization, and sustainability. Featuring illustrated case studies of objects, spaces, and systems such as Uber, the iPhone, Kickstarter, and IKEA, alongside chapter summaries and an annotated bibliography, Design: The Key Concepts is an accessible guide to this vibrant field. D. J. Huppatz is Associate Professor of Architecture and Design at Swinburne University of Technology, Australia. DESIGN Design: The Key Concepts tl I <l < (069)-I 09/2019 9781350068148 22989309 PHOTOGRAPHY llll111111111111111111111 l IIII 9781350068148 Also available from EB-DE0600-0001 E001 9 Bloomsbury Visual Arts .............. 832.00 www.bloomsbury.com