NFTJWN13

WALLY BOYKO PRODUCTIONS , INC. PRESORTED STANDARDP.O. Box 2490 U.S. POSTAGE PAIDWHITE CITY, OR 97503 MEDFORD, ORCHANGE SERVICE REQUESTED PERMIT NO. 40Winter 2013 The Industry Guide for Fitness Facility Management

CHECK OUT OUR LATEST TWIST! THE HOIST® ROC-IT® ROTARY TORSO. Finally, an Oblique strength machine that puts a user’s core in COMPLETE control over the exercise movement. The new Rotary Torso incorporates ROC‐IT technology by offering users an instability option (ROC‐IT or LOCK IT ™), giving them the ability to challenge their core in a way it NEVER has before. The machine features a one‐handed adjustment for setting the start position. A gas‐assisted chest supports allow users to easily set the pad to their body height. And the padded knee rest provides comfort during the entire exercise movement.CONTRACT # GS‐07F‐0322KGENE BRUTON 866.488.6853 JOIN THE MOVEMENT ™ Contact us at 800.548.5438 or [email protected] for more information.

We discovered that people weren’t afraid of strength training, they were afraid of the machines.Meet the first serious strength line designed to be more inviting than intimidating.The Precor Discovery™ Series makes everyone comfortable with strength. Attractive designs, QR codes linking to how-to videos,low starting weights and automotive-grade seats with gas-assisted adjustments invite exercises to add strength training to theirfitness routines. But don’t let the pretty face fool you—Discovery Series performs. The Plate-Loaded Line boasts up to 800 pounds ofstorage, a welded 4” x 2” frame, oversized pivots and 8 gauge steel press arms with diverging and converging movements. Whetheryour exercisers are new to strength or old hands, the look and performance of this equipment is pure Precor. See it in action precor.com/discovery 800.786.8404© 2013 Precor Incorporated

CONTENTS National Fitness Trade Journal (541) 830-0400 WINTER 2013 Publisher Engage Your Members with Wally Boyko Productions, Inc. Interactive iScan2D Wireless 6 Messaging and MyeScan Smart TVs Associate Publisher10 REVOLUTIONIZE Meshelle Boyko Your Space Editor Ronnie Boyko14 VersaRower and VersaPulley Uniquely Enhance Functional Training Art Direction18 Advent Media adventmedia.us Hard Abs Made Easy22 Associate Editors Group Training… CrossFit… Boot Camps Ashley Boyko - Mattos Injuries and Liability Carrie Boyko-Ross26 Mixing It Up National Advertising MGR. With Your Elliptical Meshelle Boyko30 The Total Package from Nautilus Commercial Asst. Advertising Manager Jim Clark34 Creating a Cardio Circuit MNFsS. FBitVneicsse®PrUeSsAidCeonotrdinator38 Michelle Thomson Centaur Presents: Cover Up42 Contributing Photographers Problem Customer Alert Sami Vaskola, Matt Shepley, Carl Thygesen, Wally Boyko Jr. The National Fitness Trade Journal is published quarterly (four46 Clean&Green: times a year with an exclusive Trade Show Issue (July) for $25 per year by Wally Boyko Productions, Inc. A California How Equipment Cleanliness Can Corporation, P.O. Box 2490, White City, OR 97503. Editorial Boost Your Membership Strategy contributions must be accompanied by return postage and will be handled with reasonable care; however, the publisher is not responsible for unsolicited materials of any kind. Any material accepted is subject to such revision as is necessary to meet requirements of this publication. The act of mailing material shall constitute an express warranty by the contributor that the material is original and in no way an infringement upon the rights of others. Reproduction of this magazine in part or whole without consent, is prohibited. Send subscription inquiries and address changes to National Fitness Trade Journal, P.O. Box 2490, White City, OR 97503 Phone (541) 830-0400 Fax (541) 830-0410. Wally Boyko Productions, Inc., does not endorse advertised products or services represented in this magazine. Furthermore, WBP is not responsible for any warranties or manufacturer claims of product performance.4 NATIONAL FITNESS TRADE JOURNAL



Engage Your Members with Interactive iScan2DWireless Messaging and MyeScan Smart TVsIntroducing an Easy-to-Use Software Platform Smart TVs or OEM cardio equipment screens with our exclusivethat Empowers Club Operators to Engage and embedded Wi-Fi technology. Messages can be sent from anyMotivate Members and Drive Sales computer and modified at any time. Accountability is important so our reporting features measure the exact number of audienceDigital signage makes a quantum leap with a unique system impressions and establish the reach, frequency and value ofthat is interactive, effective and measurable. Now fitness club advertising sponsorships.”operators can engage and motivate their members with a simpledownload of iScan2D messaging software, an inexpensive Are the iScan2D features only available on the MyeScanwireless router and cardio machines equipped with MyeScanSmart TVs. TV? McKirdy: “The iScan2D technology developed for the MyeScan TV is also available to all fitness manufacturers to With the easy-to-use iScan2D messaging software and integrate with any cardio machine LCD TV or touch screenMyeScan Smart TVs, no Internet or server connections cardio display so everyone can access the value added features.are required. Facilities can pre-load and deliver their own We offer both software and hardware options to all cardiocustomized promotional messages and advertising wirelessly to machine manufacturers that can enable our wireless messaging,their members regardless of the TV channel they are watching. instant purchasing, workout tracking and service diagnosticAt the conclusion of each cardio session, members use their solutions.”smartphones to track their workouts by scanning unique QRcodes on the MyeScan TV screen or make instant product andservice purchases with virtual “Buy” buttons displayed on theirphones. This dynamic new messaging system was developed byiScan2D Technologies president Sean McKirdy and TonyGarcia, president of MYE Club TV Systems, the industry’sleading fitness entertainment company. We asked themhow this new technology benefits clubs and their members.What is the value proposition for the club? McKirdy: For demonstration, text iscan to  68398 and download  FREE“Club operators have a captive audience every time their Layar Viewer App then scan the screen with your smartphone.members use a cardio machine. The iScan2D messagingsystem empowers clubs to motivate members to achievetheir fitness goals, refer their friends and generate sales. TheiScan2D software is simple to download, super efficient andeasy to use. Custom messages are sent wirelessly to MyeScan6 NATIONAL FITNESS TRADE JOURNAL

Members can make instant purchases with smartphones?Garcia: “In addition to special promotional offers and sponsoredmessages, the iScan2D software and MyeScan Smart TVtechnology provides club operators with the ability to offer anunparalleled interactive smartphone experience. This includesthe opportunity for members to make club product or servicepurchases in real time at the conclusion of every workout byinteracting with the messages using their smartphones. As anexample, the purchase message at the end of a workout invitesmembers to scan the displayed image and the virtual ‘Buy’button appears on their smartphone.” For demonstration, scan the image with your smartphone. Does the system promote social media engagement? McKirdy: “Whether it’s a club website, Facebook page or Twitter, the key to building your online community is keeping members engaged. The iScan2D messaging technology provides facilities with the opportunity to promote their preferred social media platforms during each cardio session. The member can now engage and connect immediately using their smartphone instead of having to go online at home after they leave the facility.”For demonstration, scan the image with your smartphone.What about the workout-tracking feature? McKirdy: “We areseeing a major shift in the industry towards what most peoplerefer to as ‘open platform’ technology solutions. iScan2Dprovides a very simple open platform solution for workouttracking that can allow anyone to easily integrate data directlyinto the club’s phone app or member portal. Data integrationis very easy since our solution provides a way for club chainsand app developers to have direct access to data by scanning adigital QR code on the exercise machine.” For demonstration, scan the image with your smartphone. continued on page 8 » iScan2D Integrated Technology Enhances Cybex Equipment Performance and Maintenance. “The iScan2D technology hugely benefits our customers by optimizing uptime and minimizing disruption for their members,” Bill Domineau, V.P. Customer Service, Cybex explains. “Accessing information remotely through a smart phone makes it easy for a club with Cybex 770 Series equipment to provide up to date statistical data and diagnostic information direct to us for analysis. Having this information insures that when the service technician arrives they’ll have the correct part on hand. It also provides a digital history of Cybex machine performance and usage statistics, which can help determine the appropriate preventive maintenance procedures and schedule that best serves our customer.” WINFTAELRL 20113 | 7

How does the system help maintain club cardio A simple software download puts the power, flexibilityequipment? Garcia: “Club members demand that the cardio and control of iScan2D messaging at the fingertips of clubequipment they use is always working. MyeScan Smart TV operators without the need for Internet or server connections.technology provides the exclusive ability to access equipment Membership promotional campaign messages and advertisingusage and diagnostic information via iScan2D Diagnostic QR are delivered wirelessly from any computer to cardio machinescodes or the sending of diagnostic information wirelessly to equipped with MyeScan Smart TVs. The campaign can beany back-end system. Proprietary iScan2D technology is also changed easily and at any time. Reporting features provide theavailable for OEM fitness equipment manufacturers to embed accountability every business demands.or integrate into their cardio machine screens using a smallWi-Fi hardware module.” For more information, visit www.iScan2D.com or call 1-855-755-7226.iScan2D Technologies LLC is a product development firm market. As the commercial and consumer fitness marketsfocused on creating innovative products, services and move quickly to develop strategies to enhance memberintellectual property serving the global health and wellness experiences using mobile devices, iScan2D Technologies is on the leading edge with products providing ease of use, scale and open platform opportunities. For more information, visit www.iScan2D.com or call 1-855-755-7226. MYE Club TV Systems is a division MYE Entertainment Inc., an electronics design and manufacturing company based in Southern California, specialized in the development, manufacture and marketing of entertainment and communica- tions products to enhance the member experience. Products include after-market MYE Digital LCD Televisions, MYE Wireless TV Audio Receivers and Transmitters and OEM integrated products for leading cardio machine manufacturers including Cybex, Life Fitness, Matrix, Octane, Paramount, Star Trac and StairMaster. To contact MYE Club TV Systems, visit www.MYEClubTV.com or call 800-779-6759.Announcing HealthWizard Lite Grow your business with new fitness and wellness assessment software designed specifically for small fitness facilities and personal trainers. • Enhance business image • Create professional reports • Increase client motivation • Improve client retention • Attract new clients $495 For a Limited Time Free trial software: www.MicroFit.com 800-822-0405 [email protected] NATIONAL FITNESS TRADE JOURNAL

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For Information – 877.320.0022 emFoairl I–nsfaolrems@aftiitoinnte–ra8c7ti7ve.3.c2o0m.0022 oermviasiitl w–[email protected] or visit www.fitinteractive.com WINTER 2013 | 11

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VersaRower and VersaPulleyUniquely Enhance Functional TrainingBest known for its signature total-body climber, Functional Rotary Training For distinctive functional strength training, the Club VersaPulleyVersaClimber now offers health clubs and training is a high/low pulley and combines speed, power and functionalfacilities new, valuable ways to distinguish mobility through any range of motion with accommodatingthemselves, add variety and equip personal inertial resistance at any speed.trainers and members with optimal functional The key is the patentedtraining with its unparalleled VersaRower MV2 technology, a gravity-and VersaPulley. free resistance system thatNew and Improved Rowing Exercise Machine The VersaRower is unique from traditional rowing machines uses flywheel rotationalbecause its fully automatic resistance adjustment instantaneously inertia with an infinitelymatches the capability of the user, from a four-pound force to a400-pound force. Rather than resistance coming from air, water, variable cam to storehydraulics or friction, the VersaRower’s resistance is generatedby an exerciser accelerating the flywheel during the pull stroke, energy that is provided byand then having to decelerate the flywheel during the pull-backstroke. the exerciser during the At the end of the pull stroke, the machine pulls back at a concentric contraction, andsimilar force that was applied by the exerciser during the pullstroke. Therefore, the user’s body is resisted through the entire then to release this energyrange of motion, and all major muscle groups are loaded bothconcentrically and eccentrically to his/her individual capacity, to the exerciser to dissipateresulting in significantly more efficient, effective workouts. during the eccentric For feedback, an Inertial Power Unit (IPU) display measuresthe power, exerted by exercisers. This number is directly contraction. Similar toproportional to horsepower, or the energy exerted by an exerciserto overcome the inertial resistance of a flywheel. the VersaRower, the pull Because of the accommodating resistance, along with the energy an exerciser exerts islow-impact, rhythmic, total-body nature of the exercise, any leveluser can benefit from the VersaRower. Portable VersaPulley duplicated during pull back stroke. There is no “sticking point” or place where the resistance feels heavier, such as that experienced with conventional free weight and selectorized machine exercises. MV2 technology allows maximal resistance all the way through the movements via the cone cam and responsive resistance. “VersaPulley is the most versatile and most practical technology ever developed,” said Mark Verstegen, M.S., CSCS, and the founder of Athletes’ Performance. “It provides a wide variety of exercise and training activities to meet various performance goals.”14 NATIONAL FITNESS TRADE JOURNAL

And, for simplicity and time efficiency, there is no need to pulla pin to change a weight stack; add or remove plates or elasticbands; or adjust hydraulic, pneumatic or electrical resistance.All club members can take advantage of this equipment withits simple Wrap On-Wrap Off technology that automaticallygenerates a custom force to match the user’s strength.Ultimate Convenience AnywhereFor ultimate portability and space efficiency, the VersaPulley alsocomes in a wall-mounted option, and users can customize thespeed to force ratio by selecting one of four settings. And forworkouts outdoors, on a court or on a gym floor, the PortableVersaPulley is lightweight and can be quickly set up, with threesettings for the speed to force ratio. Both machines deliver thesame four to 400 pounds of resistance of the traditional floormodel, and can be used for a multitude of exercises, includingarm curl, lat pull down, squat, vertical row, lateral raise and trunkrotation. When it comes to ease of use, effectiveness and variety, theVersaRower and VersaPulley are unmatched. Health clubs andtraining centers that floor these machines find that they helpmeet the needs of beginning exercisers, youth, Baby Boomers,workout fanatics, athletes and seniors like no other equipmentavailable today.VersaPulley by VersaClimberFor info please visit www.versapulley.com, or call 1.800.237.2271. WINTER 2013 | 15

We discovered that people weren’t afraid of strength training, they were afraid of the machines.Meet the first serious strength line designed to be more inviting than intimidating.The Precor Discovery™ Series makes everyone comfortable with strength. Attractive designs, QR codes linking to how-to videos,low starting weights and automotive-grade seats with gas-assisted adjustments invite exercises to add strength training to theirfitness routines. But don’t let the pretty face fool you—Discovery Series performs. The Plate-Loaded Line boasts up to 800 pounds ofstorage, a welded 4” x 2” frame, oversized pivots and 8 gauge steel press arms with diverging and converging movements. Whetheryour exercisers are new to strength or old hands, the look and performance of this equipment is pure Precor. See it in action precor.com/discovery 800.786.8404© 2013 Precor Incorporated

Finally..., measurable results inhalf the timeWith its patented lateral technology, the Helix isthe aerobic trainer that enables users to achievetarget heart rates 23% faster,* giving clients a fullsession in significantly less time.YOUR CLIENTS WILL LOVE YOU WILL LOVE l The benefits of a 60 minute l Site it anywhere session in just 30 minutes Compact 3’ x 4’ footprint plus Helixing integrated wheels l Strength-training caliber l Quiet, self powered and green results while blasting fat No power source needed, and calories no wires, NO FUSS l No learning curve and l Extensive industry testing for no impact on the joints efficacy, longevity & stability Visit us online l Engineered for low at www.Helixco.com maintenance to witness the Helix No cleaning rollers, no waxing, in motion no adjustments*Full results atwww.Helixco.com/studyINTERESTED IN BRINGING THE MOST REVOLUTIONARY TRAINER ON THE MARKET TO YOUR GYM?CONTACT US TODAY: 888-435-4926 (888-HELIXCO) [email protected]

Hard Abs complete “Ab Trainer” products, which could sell for $100 each.Made Easy Then he headed off to a fitness show in October of 1994, with prototype in hand, and the frenzy began. Brown’s 10’ x 10’ boothAbsolutely Amazing attracted the largest crowds at the show, and he immediately received inquiries and licensing offers from the biggest players In 1990 Health Club Owner and Personal Trainer Don Brown was in the industry.        looking for new techniques to teach his clients and attended an Arthur Jones Nautilus training seminar. Jones, the iconic inventor Soon after, Brown’s Ab Trainer® product became a hit health of Nautilus took the industry by in storm in the ‘70s.  The premise club and infomercial item, with sales quickly exceeding $200 of the Nautilus Machines was to isolate and work specific muscle million.  But he was not alone in his success.  After Brown’s patent groups while exercising. Brown considered this concept four issued in 1996, a total of 27 companies were knocking off his years later, as he sat in his office, trying to determine how to product, five of whom were running infomercials simultaneously help club members with his, with the rest selling their knock-offs straight to retail who were constantly stores and clubs. Brown sued each and every one of them, and telling him about the won (or successfully settled) every suit.  But not before he made terrible neck and back a number of them – and himself – multimillionaires. “Because pain they experienced my invention was so unique, we were able to obtain very broad while doing sit-ups.  patent coverage.  “Today,” he says, “if it’s called an Ab Roller®, “When people do abdominal crunches,” Ab Sculptor®, Ab Brown said, “they Toner®, Ab Trainer®, often put their hands Ab Revolutionizer®, behind their head ProTrainer®, or any and pull up, thereby “Ab” –type product putting strain on that rocks…you can their neck. I wanted bet my patent covers to design something it.” that would isolate the abdominal muscles At the end of the and help users day Brown’s simple perform a crunch with Ab Product sold over perfect form without 10 million units and putting their hands behind their head.” One thing Don knew for generated over $1 sure was that club members love doing Ab work and if he could BILLION in sales give them a better way he’d have a hit!      around the world. “I always tell people, Sitting at his desk, Brown began twisting and bending a paper when they ask me the clip until he created a simple, singe-piece “rocking chair” design secret to my success, that he believed would work.  He went to Home Depot and bought that simplicity is the some electrical conduit, a pipe bending tool, duct tape and foam. key.  My product was He cut, twisted, taped and formed until he had a full sized, simple. And it worked. No gimmicks. Excellent quality.  Fair price. functional prototype, exactly as he envisioned and had modeled I knew my market and I knew it would sell.” with his paper clip.  Then he went back to work, hid his invention under his desk and summoned some select clients, one by one Absolutely Essential (confidentially, of course), to test it out and give him feedback.  Everyone loved it!     The market Brown was referring to was the AB MARKET. Its no secret that club members and consumers love Ab Products, Ab An extensive patent search proved that nothing like it was on Articles and Ab Information. Plain and simple people equate the market, so Brown quickly got to work; he filed for a patent, FLAT ABS with FITNESS. It was true when Brown invented the Ab located a “pipe bender” and an upholsterer, and made 50 Roller and its true today. In fact, a recent IHRSA study revealed the top 10 activities members participate in while at your club. Ab Machines specifically are number 6 on that list! There is no denying that people want to work their abs! Because of Don’s success as an inventor people began to come to him from all over with their ideas. Brown has seen it all but one in particular caught his eye. A fitness enthusiast out of18 NATIONAL FITNESS TRADE JOURNAL

Texas brought Brown and his team an idea for an Ab Machine that The Ab Coaster is one of our most popularworked from the BOTTOM UP. This was intriguing on many levels pieces of equipment. It is so different from anybut specifically it was the first of its kind. All other ab machines crunch machine or Ab machine, It is totally uniquework from the TOP DOWN - or mimic the crunch in some way. and it stands out in our club. I personally use the Ab Coaster and I also highlight the Ab Coaster on After working with the inventor to redesign the concept and our club tour. make it workable, Brown became a co-inventor and the Ab Coaster Ryan Besch, Member Service Coordinator, was born. Don and his team launched the Ab Coaster at the Snap Fitness, Glenwood, GAIHRSA trade show in 2007 and once again it was an immediatehit! Today the Ab Coaster can be found in over 6000 health clubs We use the Ab Coaster as part of our(including most major brands) in 30+ countries around the world. conditioning program and our players love theIt is also used by all branches of the US Military, Professional way it provides a complete abdominal workoutAthletes, and hundreds of major universities. quickly and effectively. Garrett Giemont, Conditioning Coordinator, Knowing that commercial success can often lead to an Pittsburgh Steelersinfomercial hit, the Ab Coaster team decided to once again taketheir simple ab machine to the airwaves. And once again it was Our members love the Ab Coaster. It isolates youra hit generating over $100 Million in sales to date! When asked core in a way the traditional supine exercises justwhy they would want to put a hit commercial fitness product won’t be able to do. The oblique workout is theon TV, Ab Coaster Vice President Sean Gagnon replied, “The greatest.commercial and consumer markets go hand in hand. Having a Robyn Pearce, Waukesha YMCA, product that is a commercial success legitimizes the consumer Waukesha, WIproduct. Often times people view infomercial products asgimmicks. I’m sure many are but as fitness professionalsourselves we always make sure we put out a product that works!The consumer market also gives a tremendous exposure andfamiliarity to health club members when they see the product inthe clubs. It’s a perfect fit.” Gagnon is not alone in this view as many top health clubproducts have also been informercial smash hits. To name a few -Total Gym, Bosu, and Zumba!Absolutely Simple Its great to teach people many of the new and progressive forms of exercise but only once they are ready to receive it. If youIts true that there are many ways to train the abs, just like start someone off with that or push it as the ONLY way to train youthere are many ways to train any muscle group. However its not are sure to lose them. People Love Simple. Case in point - looktrue that all methods are effective and more importantly that at all of the amazing things that treadmills and ellipticals can doall methods are SIMPLE! Remember when Brown said the key now a days. What do most people do - hit QUICK START!to his success was SIMPLICITY. Again, he is right. When youconsider the average member of a health club they are looking The Ab Coaster meets all of Browns keys to success when itfor simple effective exercise that they can do successfully. Again comes to fitness equipment. The product is simple, it works, it’slooking at the IHRSA study, it cites some of the top reasons that gimmick free, and it offers excellent quality at a fair price. Its nopeople quit the health club or do not join in the first place. One wonder that following the same model, Brown and his team haveof the top reasons: They would not or did not feel comfortable! created another hit for the fitness industry. In 2010 Ab Coaster found itself in the finals of a very Gagnon states, “Over the years we have worked very hard toprestigious fitness equipment competition - the FIBO Global position our products as much more than a simple commodity inFitness Award Competition. With over 60 entries in the contest the club. We show owners how to use them to sell memberships,the finals came down to Ab Coaster and another now very well sell personal training and keep their members happy.” With overknown piece of equipment. When the judges announced the 15 years of success they are clearly on to something. Over thewinner they stated that the 2 products in the finals were very course of 2013 Gagnon will share with National Fitness Tradeeffective. However, one was very simple and the other very Journal exactly what he means in upcoming articles.complex. They said that at the end of the day they believedfitness was meant to be simple and Ab Coaster won the award You can learn more about the Ab Coaster at www.abcoasterclub.for the most innovative piece of fitness equipment in the com, or contact us at [email protected], or (866) 219-5335.world that year. WINTER 2013 | 19





Group Training… CrossFit… Boot CampsInjuries and LiabilityWithout question, the latest trend in fitness frequency. Some gyms even have their members use a 12over the past few years is the development of pound sledgehammers to beat on an old tire while anothervarious forms of small group personal training. member is conducting pushups just three feet away.SGPT is proving not only to be an extremelyeffective way to deliver the exercise experience Trainers are becoming increasingly more “creative” withto our members, but it also increases retention their training techniques in the SGPT environment. Havingproviding a more profitable bottom line to the members engage in tandem maneuvers involving exerciseclubs and the studios that embrace the small bands and medicine balls can be fun and effective, but it cangroup training concept. also be a recipe for injury when one party doesn’t know what the hell they are doing. Trainers will also sometimes modify Small group training can come in many different styles and a piece of equipment in order to create a different workoutforms and many gyms today utilize the SGPT concept as their technique. Most of the training is very effective and generallyprimary or even exclusive means of delivering fitness. CrossFit safe; but I think you can see how some of these new trainingGyms, Boot Camps, and studios like Core Power Yoga are all methods can border on dangerous.experiencing increased growth and profitability by focusing onSGPT. The method of utilizing the talents of a single facilitator There are two things that increase the potential liabilityto train multiple participants benefit both the facility and exposure in a CrossFit type of environment. The first is thatthe member. A member can experience the advantages of the member is probably subjected to one of the most intensepersonal training at a reduced cost and the club or trainer workouts that he or she has ever experienced. Heart rates arecan finally break the monetary restrictions associated with the elevated and muscles and joints are challenged to levels that“one member, one trainer” concept. The latest crop of fitness take some getting use to. Members are pushing themselvesentrepreneurs are also discovering that they don’t need to go harder than they would ever possibly do on their own which isout and borrow $3,000,000 to open a gym when they can a good thing. However, there is often a fine line between aopen one or several extremely profitable SGPT studios for less challenging workout and a workout that brings the member to athan $100,000. point where they are vulnerable to injury. The trainer needs to be able to recognize when a member has reached their limit or With all of the advantages that small group personal if the member gets to a point where they become a danger totraining provides, there is one potentially negative aspect of themselves and the participants around them.this delivery system that needs to be considered. Many of thetraining methods used in SGPT often involve apparatus that The second area of potential liability exposure is thatincrease the probability of injury to the participants. Strained although small group personal training can involve severalbacks due to improper lifting technique while trying to flip a participants, the member is still obtaining a “personaltire…a member whacking another fellow member in the head training” experience. What I mean is that the member stillwith a kettle bell…members falling into other members while relies on the trainer to provide guidance and instruction onattempting a burpee for the very first time…members suffering proper exercise technique. Even simple exercises like a kettleheat stroke because they did not hydrate are just a few bell swing or flipping a giant tire can result in an injury if theexamples of the types of claims we are seeing with increased member is using an improper technique. With one trainer facilitating a workout with a dozen participants, I think you can understand how it would be improbable for that trainer to spot a problem with someone using improper form. If that member ruptures a disc or blows out a knee you can bet that the plaintiff attorney will drive home the idea that the trainer22 NATIONAL FITNESS TRADE JOURNAL

failed to recognize or should have recognized that the member training, I recommend that you contact your agent to makedid not receive proper instruction from the professional trainer. sure that your liability insurance extends away from your premises. There are several horror stories that come out of theseintense group training environments. Exercise bands that are Small group personal training is here to stay and again,controlled by one member while the other member engages in I am all for it. I am hoping that club owners and trainersan opposing run or lunge, and then the anchor member lets go embrace this profit center with the knowledge that it canor the band slips and the engaged member is sent flying…a come with potential problems if not properly facilitated andmember who was performing a simple jump over a plastic one monitored. Just be aware of the liability exposures andfoot hurdle only to trip while jumping over it causing the hurdle discuss risk management solutions with your staff to ensureto flip over and become impaled into the member…a member the safety of the participants. Even something as simple aslosing her grip on a kettle bell swing sending a 6 pound object letting everyone know before the workout that they are goinginto the side of the head of a fellow member. The stories go on to be pushed in the class, but that it is up to them to knowand on and maybe you have one of your own…I would love to where their own personal limitations are can be an effectivehear from you. risk management tool. You should also make sure that your liability waiver is up to date and that every participant and Despite the potential increased liability exposure of small guest sign it.group personal training, I am still a big fan of the concept.Most of my new clients are opening these types of facilities If you have any questions or comments,and my existing clients are modifying their gyms to create a I would love to hear from you atgroup training environment. Almost every gym in the country [email protected], or call (800) 668-2340.now conducts some type of “boot camp” and some of thesecamps are held off site. If you are engaging in any off siteAsk for the... • SAVES MONEY • ECO-FRIENDLY GCRLEE&AENN! • CONVENIENTSapHnroadlydTBeorowfteotllressFits all equipment, EASY installationEliminates expensive waste fromwipes and paper towelsPrevents germ and virus transmission!SPECIAL WINTER PRICING 866-435-2009 www.gymvalet.com [email protected] ORDER ONLINE: USE DISCOUNT CODE NFTJ AT CHECKOUT TO SAVE $$ WINTER 2013 | 23

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MIXING minder of what they are supposed to be doing. The Motion Man IT UP muscle lights show the muscles you are principally using during each exercise. With Your Elliptical On TRUE’s advanced Touch Screen display, visuals guide you through the instructions along with actual workout visuals com- pleting each exercise.Who wouldn’t jump at the chance tointegrate variety, a complete total-bodyworkout, plus a personal trainer into anelliptical cross-trainer? TRUE Fitnessdoes just that with the unique,effective and inspiring mix3™program available only on thespace-efficient TRUE Core Drive™ellipticals.What is mix3™?mix3™ is a cross-training workout that gives users the most exer-cise for their training time, both lower-body and upper-body. It’sTRUE’s version of the personal trainer to coach users through atotal body workout that will shape and tone every majormuscle group. mix3 takes the elliptical user through asequence of exercises that is slightly dif-ferent each time they use the workout.The duration of each exercise varies be-tween 30, 40, 50, or 60 seconds. OnLED/LCD displays, the message centergives the user detailed instructions onhow to exercise. From there, the TRUE“Motion Man” provides a constant re-26 NATIONAL FITNESS TRADE JOURNAL

2Variable mix3™: Available on the TRUE LCD and Touch Screen displays, this instructs users through the follow- ing exercises randomly:Why is mix3™ unique? 1. Stride Forward: At a moderate workload, using exercise arms mainly for balanceMotivation to climb on that elliptical and get to work can some- 2. Stride Forward and Push Arms: Actively push yourtimes be a challenge. The beauty of mix3™ is that it not only arms on each forward stroke.pushes users to stay on track with each random exercise, it pro- 3. Stand on Side and Pull Arms: Step off of the pedalsvides a distraction by placing their focus on each sequence, mak- and place your feet on the side steps. Pull your arms oning time fly by. It really is like having someone standing there each back stroke.coaching you through each random exercise. mix3™ keeps both 4. Reverse Stride and Bend Your Knees: Step backthe body and mind fully engaged in each new and subtly differ- on the pedals and stride backwards. Bend your knees toent workout. maximize your leg muscle usage. 5. Stride Forward and Lift Your Heels: Maximizes calf muscle usage. 6. Stride Forward and Pull Arms: Actively pull your arms on each backward stroke while pedaling. 7. Stand on Side and Push Arms: Step off of the pedals and place your feet on the side steps. Push your arms on each forward stroke. 8. Stride Reverse and Lift Toes: Step back on the pedals and stride backwards. Lift your toes to increase quadriceps muscle usage.There are 3 different mix3™ workouts available on 3Custom mix3™: Available on TRUE Touch Screen dis-TRUE ellipticals: plays only, this is the ultimate in customization so that users can match their workout to fit individual and spe-1Basic mix3™: this workout provides the following ran- cific goals. At the touch of a button, users can choose dom sequences of exercises: Forward Stride and Push their favorite mix3™ motions and the length of time for each. Arms, Stop Striding, Stand on Side Steps and Pull Arms, In any mix3™ workout, users can adjust their workout intensity Reverse Stride and Bend Knees over 16 levels. mix3 is just one of the ways TRUE Fitness continues to deliver superior products, service and support to fitness users. For more information on mix3 and TRUE ellipticals, treadmills and bikes, visit www.truefitness.com, or call 1-800-426-6570. WINTER 2013 | 27

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Killer Workout That Won’t Kill YouOne MachineTotal Fitness Gimmick or Game Changer?At first glance, the BallBike may strike you as a gimmick. But look closer and you will see that itcombines three proven exercise modalities – a core stability ball, a cardio bike, and progressiveresistance – to create the world’s first self contained circuit machine.It’s a killer workout that won’t kill you, and here’s why. BallBike engages virtually all your muscles ina smooth rhythmic motion, so your perceived level of exertion is low at very high target heart rates.You ride on air without discomfort or impact to avoid injury. Plus, on this multi dimensionalmachine, you do a different movement every minute, which beats boredom. BallBike isreasonably priced, so it wont kill your bank account either.Contact us today to make the BallBike Revolution part of your [email protected]

Nautilus® Commercial -Nautilus Commercial Fitness Equipment - WHY U.S. MANUFACTUREDMade In America PRODUCTS ARE BETTERWhen Med-Fit Systems purchased Nautilus® commercial assets, their commitment to • Total Control Over Design/Prototype/providing American jobs and reinvigorating the US economy induced the new owners Manufacturing Testing Equals Superior Performancemove also enabled Nautilus® commercial to make improvements to their equipmentthat would not have been feasible overseas. • Dramatically Decreases Out-of-the- Box Failure Rates • Shorter & More Consistent Lead Times • Creates More Jobs for AmericansNautilus® commercial equipment in the USA. “Bringing manufacturing back fromChina and into our Virginia facilities made sense on so many levels. We were ablemanufacturing back to the U.S.A. not only created more domestic jobs, but it alsoallowed us to warrant better quality and shorter lead times for our customers. Allfunctions are now under one roof - engineering, design, prototype, production, QC,and distribution. We have control of the process and thus are able to implement andensure that our quality procedures are stringently adhered to.”Sbragia elaborated on one of the qualities that sets Nautilus® commercial equipment apart from its mostly overseas producedcommercial facilities are limited only by their imaginations in creating their company’s branding on the American-made Nautilus®commercial equipment. Frame color on cardio (and also shroud color on new 10 series cardio) and frame and upholstery color onstrength equipment can be customized to suit the buyer.process was initialized of moving the manufacturing of F series strength products, ellipticals and treadmills back from China to theUSA. In quick succession, the engineers at Med-Fit’s Nautilus® commercial division developed and introduced the single and dual stackFreedom Trainer, the NOVA and EVO strength lines, the K2 vertical climber and 10 series cardio. With the addition of all of these newproducts, Med-Fit Systems provided a large number of new jobs in Independence, Virginia and in various locations across America.Nautilus® commercial’s 300,000 square foot Independence manufacturing plant has also just added a new, one million dollar Trumpflaser and robotic welding machinery in the modern facility. Concurrent with the purchase of the new laser, Med-Fit Systems, Inc.announced the hiring of twelve additional manufacturing associates as well as adding to their sales force.accommodate growth and produce even higher quality products. Our new 10 series cardio and innovative K2 vertical climber aremajor contributors to our growth, and the new Trumpf laser enhances our ability to expand both our strength and cardio productioncapability.”R Adding to the tally of new product launches, since Med-Fit Systems acquired Nautilus® commercial R rock solid, revolutionary-in-design Nautilus® commercial equipment and a modern program for creates a passive income for any gym that registers. muscular stress throughout the entire range of motion. Patented variable resistance cams, four bar linkages and axis of rotation accommodation ensure the client of maximum muscular challenge with minimal chance of injury. Clients see and feel the results, which means better member retention and greater referral income! Clubs worldwide are maximizing their strength product purchase power by partnering with Nautilus® and Apple!30 NATIONAL FITNESS TRADE JOURNAL

ensuring smooth resistance an® dstrpernogptherlimneusscfeleatuloraedOinpgtimtharlouStgrhentghteh eCnutrirvee mTeocvhenmoelongtyaTMndanpdroEvrigdoinGgricpomtecphlentoeloagnyd, Nautilus Commerical ONE ®Line – Flagship StrengthDIAL “ONE” for unprecedented resultsIntroducing the Nautilus ONE® line, the next generation of single station strength.Nautilus ONE® equipment combines a revolutionary new weight stack technologywith the most intuitive and user-friendly selection method ever created: a dial.the 21st century.• Patented weight stack technology - a rack of plates, stacked side-by-side• Turning the dial engages “hook” mechanism to select desired weight• Fewer pulleys and belts than current weight stack technologies, no guide rods and no weight stack pins• All of this results in a smooth, plate-loaded workout feel from a selectorized machineNautilus Commerical EVO ® Line – Best Selling Selectorized Strength LineOptimal Strength Curve Technology TMYou have to feel it to believe it. Nautilus EVO® equipment adapts itself to the way the bodydirects the movement through its entire range for better, quicker results.Durability Is A Given. Industrial-grade components, 2” x 4” steel frames, and superiorconstruction go into every machine we build. Nautilus® Commercial equipment even meets GSAwhich is perfect for slight strength gains and ideal for newcomers, women and the elderly. Aproprietary pin design limits pilferage and misuse liability.It Moves the Way Your Body Moves. Driven by Nautilus’ four-bar linkage system, cam designor a combination of both, this unique technology dynamically matches the body’s potentialincreases and decreases in strength. Users get immediate, smooth resistance and proper muscleloading through the complete range of motion, leading to unprecedented results.All Nautilus® Commerical Fitness Equipment •Treated with Long Lasting mPact Antimicrobials • Completely environmentally friendly • Safe to use on all surfacesDrug-resistant pathogens are a growing threat • Bonded to equipment: Permanently bonds itself to theEach year, over 100,000 people die as a result of an infection, andbacteria that cause these infections are resistant to at least one of the treated surface; kills by a physic-mechanical process; isdrugs most commonly used to treat them. Persons infected withdrug-resistant organisms are more likely to have longer hospital into the environment; does not wear out.stays and require treatment with second or third choice drugs that • Does not cause adaptive microorganismsNautilus® Commercial uses antimicrobials treatment that is EPAmold, fungi, algae and most harmful bacteria. WINTER 2013 | 31

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Creating a Cardio CircuitJacobs Ladder is a plateau. Yet, in the strength boring. But it need not be. Cardiovery unique piece of area of a gym, no one stays on a exercise should be as exciting andcardio equipment. machine for 30 minutes, there are motivating as strength exercise.One that is virtually no Wait Lists and few TV’s. The Cardio Circuit Training is nowessential in the evolution of workouts has led to an starting to catch on. It not onlyconstruction environment where keeps your workout interestingof any cardio exercise is but it ensures the development ofcommercial expected to be different muscle groups, aerobicfitness facility. capacity improvement and full range of motion.“I would not even think of openinga gym without a Jacobs Ladder!” In order to create a CARDIO CIRCUIT, combine a treadmill, an Tony Gray The Rush Fitness Complex elliptical, a bike and a Jacobs Ladder. Spend 5-10 Knoxville, TN minutes on each piece consecutively. Keep trackThere are two things that are of performance on eachconsistent with the cardio areas piece to set up thein a gym, TV’s and waiting lists. clients parameters.Why ? The Truth: Cardio exercise The client willis boring. Get on a treadmill, set it feel betteron Manual, set it for 30 minutes, about theput in your iPod and watch TV. It workout,is not only a boring routine but a it willclient’s fitness level will quickly34 NATIONAL FITNESS TRADE JOURNAL

reduce the boredom, they develop the user at a 40 degree angle, Training continues to evolve. Theall lower body muscle groups over thereby taking stress off of the move towards functional, bodya full range of motion and their lower back, it offers a low impact weight training that takes stress offprogress improves. way to measure progress. Jacobs of vulnerable areas like the back Ladder also offers almost no way and knees has become a larger As part of that circuit, Jacobs to ‘cheat’. The user is forced to lift part of Personal Training. JacobsLadder offers a unique, engaging their body weight over a 12” step. Ladder has fit perfectly into thatexercise that provides for full-body, This way, the user can measure niche. Once Jacobs Ladder isfunctional workout with full range their progress by simply keeping introduced to a client, they getof motion. Not only does Jacobs track of the number of feet climbed hooked, mainly because they feelLadder represent a great way for over a specific period of time. the intensity where they should, infitness enthusiasts, professionals their muscles, not their joints!and athletes to train, but it offers Keeping clients motivated hasthe ability to objectively measure long been a challenge to trainers “Jacobs Ladder is by anythe user’s progress. One of the universally. Feedback is a key comparison the BEST piece ofmost essential part of any training element in that motivation. Jacobs cardio equipment out there.  Gymsprogram is the ability to offer Ladder is a great way to measure everywhere are doing an injusticefeedback to the client on their that progress and offer that by not having at least one….”progress. Sometimes, the progress feedback. Ron Hemelgarn agrees,”is visual. However, many times, in It is a great way of showing our Jay Bartonorder to keep the client motivated, clients how they are doing over a Applications Consultantthe trainer must find a more short period of time.”sensitive indicator on actual cardio- “Bob makes not only the bestvascular and strength endurance. “Obviously Jacobs Ladder is a piece of exercise equipment forOf course, there are other methods great workout, but it is important training athletes he providesof measuring performance. On for our new clients to realize exceptional service.”strength machines, the progress their fitness level when theyis simple to measure. Measure first come in. So, we put them Brian Hankylethe amount of weight and reps on Jacobs Ladder. It is the best National Fitness Products ofand the client understands that testing device I have ever seen.they are getting stronger. However, Then, every month we bring them Canadawhen it comes to overall fitness back to show them how theylevels, the problem becomes more have improved. It is definitely For more information on Jacobscomplex. The reason is that so something that you need in every Ladder you can either visit theirmany machines offer the ability to club and the reliability has been website at‘cheat’. This may fool the trainer phenomenal!” www.jacobsladderexercise.com oror the client into thinking they call their toll free numberare improving, when in fact, they Ron Hemelgarn at 1.866.697.4100. You canare not. There are also ways to Hemelgarn Enterprises also visit their newest product,measure progress that high impact NFTJ Lifetime Achievement Award The Biggest Loser Ladder aton joints and lower back. However, www.biggestloserladder.com.since Jacobs Ladder places Winner – 1998 1996 Indy 500 Winner 2000 Indy Car National Championship WINTER 2013 | 35



Keep Your Members Happy with Effective Ab Machines A recent survey about Club Industry trends revealed that Club Members rank AB MACHINES as one of their favored Top 10 Health Club activities (IHRSA 2012). Ab Machines are ranked Number 6, right alongside Treadmills, Ellipticals and Free Weights as top activities. Your Members Have Spoken – They Want Great Looking Abs and They Want to Use Proven and E ective Ab Machines. Want Happier Members? Want More Sales? Give Your Members What They Want. “ Our members love the AbCoaster! It is one of our most popular and most used pieces of equipment. I always highlight it on my tours with new guests who tell me they want to work on their abs. It’s a great sales tool! ” — H. Rhodes, AnyTime Fitness, Texas “ The Ab Coaster is constantly “ We show the Ab Coaster to being used at our club. The every club tour and it has members love the Ab Coaster. found it's way into nearly all They tell me all the time circuits, workout routines and that this is the best Ab personal training. This piece machine ever. ” of equipment has been a Game Changer for us, a — M. Frank, Member Retention Machine! ” Planet Fitness, Florida — D. Romine, “ My members really love Snap Fitness, Missouri the Ab Coaster – I bought 4 units and should have “ We have bought hundreds bought more! ” of Ab Coasters for our Clubs. Our members and trainers — G. Johnson, love them. ” Golds Gym, Georgia — R. Hemelgarn, Super Fitness, OhioToruyr 1­866­219­5335 www.abcoasterclub.com “Wow Your Members” O er © 2012 The Ab Coaster Company. All Rights Reserved. We will send you an Ab Coaster to try Risk Free for 30 days. If your Members don’t absolutely love it, we will pay to come pick it up.

Centaur presents: COVER UPYour gymnasium floor is an investment, ous functions. However once laid out, the rolled floor coveringProtect it with Cover Up provided little in the way of overall flooring protection, and gaps between the sheets caused tripping hazards. In 2010, inFor the 17,000 active students at Sam Houston State Uni- order to present a clean and safe facility for commencement,versity in Huntsville, Texas, the Bernard G. Johnson Coliseum the decision was made to replace the old rolled floor protec-serves as the epicenter for campus activities. With gleaming tion, with its stains, indentations and surface cuts.maple hardwoodbasketball courts and 6,110 seating capac-ity, the Coliseum hosts events from basketball tournaments to The recreation directors began to research options forjob fairs and commencement ceremonies. flooring protection products that would not wear, puck or stain easily, were quick and easy to setup and were aesthetically Serving as the University’s basketball arena first and con- pleasing. Gathering numerous samples, including new rolledference center second, special attention was paid to protect products and heavy rubber puzzle piece tiles, and traveling tothe maple basketball courts in Johnson Coliseum. Before any product demonstrations, the Recreation and Facilities mem-event, plant and facilities professionals spent hours rolling bers were won over by Cover Up, as the giant-size tiles madeout the floor protection that was covered in wine and dirt setup a breeze, provided unmatched protection and could bestains and torn from chairs and high heeled shoes from previ- easily cleaned of scuff marks,dirt and debris.38 NATIONAL FITNESS TRADE JOURNAL

Cover Up is anti-slip, resistant to staining, incredibly durable, and provides a temporary multipurpose floor. Its backing keeps floors clean, and there is no need for adhesives or tape. Cover Up provided the necessary protection to avoid damage FEATURESto the maple court flooring during nonbasketball events, mini- Giant sized tiles protect gym floorsmized preparation and setup time for functions, and improved the Easy to handle for quick set up and break downarena acoustics. Get more out of your gym floor when you cover it Backing keeps floors cleanwith Cover Up. Cover Up’s giant-sized, loose laid carpet tiles are Optional storage carteasy to handle and offer functional, beautiful protection againstwear and tear from scuffing and scraping, grit and gravel, tables COMMON USESand chairs. schools & universities, multipurpose facilities, convention halls Available in gray and blue SPECIFICATIONS Material: 100% solution-dyed polypropylene Backing: polyolefin backing Sizes: 39 3/8”x78 3/4” Weight: 91.4 oz/sq yd Coefficient of Friction: Dry: 0.61/ wet: 0.54 Recommended Installation: Loose lay For additional information, contact Centaur Floor Systems @ 800 536 9007. Over $1 BILLION Dollars has been funded in the Fitness Industry through SBA Loans! ► We package SBA Loans including or not including the purchase of real estate ► Loan $$$ can be used for equipment purchases, build out and working capital ► SBA Loans range from $250K to $4M with repayment terms from 7 years to 25 years FITNESS Do you need to replace your tired tness equipment?FINANCING ► We o er equipment leases for existing club owners, munici-SPECIALIST palities, YMCAs and start-ups ► Leases range from $5K to $250K based upon time in business and personal creditContact Paul Bosley Today! Do you need Ca$h for Working Capital? ► We o er cash advances to existing club owners that currently (800) 956-7313 accept credit cards paul@ cash.net ► Ca$h advances range $5K to $250K based upon sales volume www. cash.net ►There are no restrictions on how the ca$h can be used WINTER 2013 | 39





PROBLEM CUSTOMER ALERTBy Gary Hood, CEO, Global Fitness Association, LLCOkay, so I’ve got this consulting client. Let’s call him “Jimmy.” He’s a really successful businessman andclub operator, but DAMMIT! He’s a total pain in the ass! The reason is that he’ll only take my advice afterarguing with me for like an hour. Hey - it’s his dime and all, but still. That gets old. Whatever. Anyway, I wastalking to him last week and I told him the best way to generate guest traffic and a bunch of goodwill in hismarketplace is to do something REALLY COOL and DIFFERENT. And naturally, he starts arguing with me. SoI decided to shut him up forever. I told him that I’d PROVE this works and that if I’m right, he’s got to publiclyadmit defeat in this publication and buy me a case of Champagne. (Dummy forgot to even ask what kind ofchampagne, ha! Naturally I’m gonna find the most expensive kind possible.) Anyway - here’s how I provedhim wrong . . . but before I get started, let me wish each of you a happy and prosperous 2013. As we head into the New Year, way. We’re great at identifying problems All of this for $49.00 per month, andyou’ve got to be asking yourself, just and arguing about the way it should be you can quit any time you choose. Andlike Jimmy did, “Is there a better way or was, but we’re terrible at coming up in case you’re wondering, ninety-eightto run my operation? Are there better with real solutions. percent of our members are still withways to get guests to walk through the us. Jimmy included.door?” After being in the fitness industry So, what does a fitness businessfor over 40 years, I’ve seen a lot of do to ensure it has the best possible Executive Assistant andthings – many that made me shake my chance for success? Here is the answer. Consultation Service - This servicehead and wonder what the heck some Be the best you can, open to new ideas, is exclusive to all Global Fitnessof you were thinking. Yes, there is a make a few changes in your operation, Association members and is limited tobetter way to do a lot of what we do on and get involved with a company that two  hours per month (a $150 value).a daily, monthly, and yearly basis. As can help you. Let me tell you about You will have complete access toI’ve said before, there are no crystal my organization, Global Fitness seasoned fitness professionals (eachballs. I wish there were.  But during Association. Whether you’re new to the with 40 years and counting) to discussthese uncertain economic challenging fitness industry or a seasoned veteran, your special needs and challenges. Notand changing times, you can choose to you can’t go wrong with access to the bad for $49 per month if that’s the onlydo nothing or you can choose to become following popular resources and more. resource you use.a better business manager. The choiceis yours. As you head into 2013, it is Online Video Training, Workbooks,more important than ever to analyze and Testing - Learn the bestwhere you have been and where you are techniques for membership sales,heading. Ask yourself a few questions service, leadership, and humanwhile reading this article and decide relations. As a GFA Member, you areif you’ve been letting the negative allowed to give up to five select staffinformation hitting the airways and print members access to the many resourcesmedia influence your decisions as a and benefits you receive. And you canbusiness owner. Do you have all the monitor their progress along the way.resources you need to be successful? GFA e-Marketing & GFA Social You’ve got to stop making excuses. Marketing - GFA e-Marketing, with overWe‘ve all experienced people like 250 million opt-in email addresses, willJimmy, bless his soul, but as business allow you to get your advertising and/orowners and managers, there is a better42 NATIONAL FITNESS TRADE JOURNAL

branding message out to prospective Look What Jimmy Had to Say…members at a price that can’t be beat.The GFA Social Marketing Program can “Don’t know how you did it, but you do it day-after-day. I would highly recommendimprove your brand awareness as well that individuals in the fitness industry align themselves with GFA because theyas your presence on the Internet in a really know their stuff, including their taste for champagne.”more cost effective way than everbefore. GFA has developed a proprietary - Jimmy, Palmer, MAsystem, with over 50 different sites,that will  expose your brand in a more selling more memberships and adding and practice now will serve you now andeconomical fashion that gives  you the additional value. in the future.edge, and get you more guests. Just aspromised to my friend Jimmy. AmeriDoc™ -  It’s true. Every individual If you know of any ridiculously working in the fitness industry, even expensive champagne, let me know.Worldwide Travel & Transfer your members, can now participate inPrivileges for Your Members -  As a quality healthcare program for only A special “Thank you“ to hundredsa GFA Member, you are allowed to $19.95 per month. Families can also of fitness center owners, managers, andpost your fitness facility in our Travel participate for as little as $29.95 per other fitness professionals for makingand Transfer / Facility Locator for free. month (month-to-month pay as you go). Global Fitness Association their numberParticipation is optional and subject This medical benefit is available for one resource in 2012. “It was our bestto rules and regulations. By participating members and non-members of Global year yet!”in our Worldwide Travel and Transfer Fitness Association. Plan includes freePrivileges, your facility members will annual comprehensive blood screen (a Thanks to Cate Sundling, Garyhave access to other GFA Member $300 value) plus pharmacy discounts, Gresham, and Jim Phillips forlocations around the world. It’s not good for every adult on the plan. contributing to this article. Forabout the travel privileges; it’s about more information about Global There you have it, something Really Cool Fitness Association, contact and Different. The strategies you learn Gary Hood at 775-298-1616 or email [email protected] Fit LockersThe Ideal Lockers are Made to Order. Get an online quote today and buy USA!You pick the size, configuration and color, then we build 800-88-IDEALthem to your satisfaction, for a perfect fit. That’s Ideal. idealockers.com • Wood & Plastic Laminate Lockers 100% American Made Lockers • Over 25 Years of Manufacturing Excellence • 11 Series of Lockers with 25 configurations Ideal manufactures lockers in the U.S.A. with parts and materials made in the U.S.A., • LEEDS EQ4.1, 4.2 & 4.4 as well as MR5, 6 & 7 using U.S.A. written guidelines and specifications, all for your benefit. • GSA #GS27F0019R WINTER 2013 | 43





Clean&Green:How Equipment Cleanliness Can Boost Your Membership StrategyDr. Bruce A. Sherman, Ph.D., President of GymValet®As health and fitness clubs recover from the economicchallenges of the past few years, Four reasons:keeping current members and It’s different. In today’s hugely competitiveattracting new members is fitness industry, most clubs are likely toas important a goal as offer top-notch equipment, amenitiesever. Take a step back, and programming. Those that don’tand ask yourself: What will suffer. Certainly, you need todrives your club’s promote the things that make yourcurrent membership club special. But while other clubsstrategy? Are you use similar features and benefitsthe biggest club in to define who they are, taketown? The newest? Do ownership of cleanliness – it willyou have the latest and set you apart.greatest machines? Doyou emphasize group exercise It’s appealing. People spend time inand personal training? Price? clubs to get healthier and stronger,Convenience? Are you known as the club with not to contract germs, airbornethe friendliest or most expertly trained staff? illnesses and viruses that can live and breed on dirty equipment. A facilitySo many points to consider. And then there’s cleanliness. that promotes clean practices – and uses the right kinds of products to makeYes, cleanliness. It’s something that more and more people it easy for members to clean equipment – isexpect from the clubs they join. Yet too many club owners and an appealing place to be; a place where membersmanagers overlook cleanliness as a membership recruitment want to work out.and retention strategy. It can truly be “Green”. Environmental responsibility and sus- The good news: Their oversight offers big opportunities to tainability are no longer just fads. Today, it’s expected thatclubs that adopt cleanliness as a key part of their membership businesses – health and fitness clubs included – embracestrategy. In fact, I believe that clubs should use cleanliness as a Green practices to some degree. Yet Green claims abound inprimary strategy to create and maintain a good reputation. Why? the fitness industry, so raising your hand and saying “Me, too!” won’t make you different. You have to prove it! A very effective Green strategy is to deploy environmentally and economically sound cleaning and sanitizing products throughout your facility – from sturdy and long-lasting spray bottle/towel holders that attach to strength training and cardio- vascular equipment, to Green-friendly sanitizing solution, to reusable and durable spray bottles/trigger sprayers and towels, and to economical hand sanitizer. You’ll save money, your Nautilus® NOVA Strength is your answer to affordable, space-efficient and effective weight training equipment.46 NATIONAL FITNESS TRADE JOURNAL

members will enjoy a healthier environment, and you’ll have a About GymValet®genuine, defendable Green strategy to promote to current andprospective members. GymValet is the industry’s #1 holder for sanitizing spray bottles and towels. It is easy-to-install and universally attachableIt will be really important in the years to come. Let’s not forget, the to virtually all makes and models of exercise equipment.H1N1 pandemic in 2010 demonstrated that viral transmissions GymValet’s multi-purpose design makes it the perfect solutionare serious issues that affect people around the world, and for holding fitness equipment sanitizing supplies.around the corner. Staph., MRSA and other bacterial infectionsalso are a developing (or lingering, in some cases) problem for The GymValet makes it fast and convenient for exercisersfitness facilities everywhere. to clean equipment before and/or after use. Equally important, it eliminates the need for high-cost disposable pre-moistened As cases of community-spread germ and virus transmission wipes and paper towels, and it creates no paper waste.captured (and continue to capture) media coverage, peoplehave become more aware of transmission risks, and they’ve GymValet is the centerpiece of the complete GymValetgrown very concerned. At clubs around the country, though, Equipment Cleaning System, for health and fitness clubs, whichmachines still are streaked with sweat after each use because includes spray bottles, trigger sprayers, long-lasting towels,disinfectants, cleaning towels and other cleaning supplies often cleaning/sanitizing solution, dilution containers and handare inconveniently located far from the equipment itself. That’s sanitizer.not good business in general. And if it leads to locker roomchatter about dirty equipment, then you’re in real trouble. GymValet was created by Dr. Bruce Sherman, Ph.D., an Exercise Physiologist with more than three decades of Moreover, clubs that, in the name of “cleanliness,” use experience as a fitness center director, personal trainer,disposable pre-moistened wipes and/or paper towels incur nationally ranked long distance runner and triathlete, and highhefty replenishment costs over time, while the products school track and cross country coach. Visit www.gymvalet.comthemselves end up in landfills and are not biodegradable – or call (866) 435-2009 ((216) 378-4298 outside of the U.S.).hardly an ideal Green practice. Your members see the waste;you see the expensive bottom line! GymValet Email: [email protected] Industries change over time, and the fitness industry is Website: www.gymvalet.comno exception. People will always choose clubs based on many Blog: www.DrBruceSays.comfactors. But experts agree that cleanliness has quickly risen Phone: (866) 435-2009 (Toll Free)to the top of the list. Clubs that continue to ignore cleanliness (216) 378-4298 (Outside U.S.)will put their members at increased risk for illness – and leavetheir own reputations vulnerable. Either way, it’s not worth it –especially when an easy, inexpensive and Green solution is asimple phone call or mouse click away. WINTER 2013 | 47



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