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WALLY BOYKO PRODUCTIONS , INC. PRESORTED STANDARDP.O. Box 2490 U.S. POSTAGE PAIDWHITE CITY, OR 97503 MEDFORD, ORCHANGE SERVICE REQUESTED PERMIT NO. 40 Summer 2015 The Industry Guide for Fitness Facility ManagementDiscover VersatileTraining Solutions Powitwher Plate See page 6

HOIST ® DUAL CHIN/DIP ASSIST The Dual Series Chin/Dip Assist features HOIST Flip ‘n Grip™ handles which flip from a neutral grip pull-up to a narrow grip chin-up. Additionally, the machine offers wide grip handles and unique rock grips for more advanced pull-ups that develop wrist, arm and shoulder strength.HOIST® ROC-IT® PRONE LEG CURLThe ROC-IT Prone Leg Curl features a moreupright beginning angle making it easier forusers to enter and exit the machine. Asthe user contracts their hamstrings,the ROC-IT technology moves theupper body to a more optimal lowerangle, stretching the hamstrings formore flexibility and power whilereducing pressureon the spine. CONTRACT # GS-07F-0322K GENE BRUTON 866.488.6853ALWAYS INNOVATIVE. ALWAYS IN MOTION.At HOIST Fitness, we strive to provide products as unique as your users. With strength training products like our popular ROC-IT lines, whichmove with the user to reduce unnecessary stress, and our line of dual-function machines, it’s clear we design with the user’s goals in mind.JOIN THE MOVEMENT ®Contact us at 800.548.5438 or [email protected] for more information

Build Her Strength. Build Retention. 500 women shared what you can do to improve their engagement in your facility.Visit precor.com/boost-retention to see the research. 800.786.8404 © 2015 Precor Incorporated

t CONTENTS SUMMER 2015 CHECK OUT OUR FREE ON-LINE VERSIONS OF NATIONAL FITNESS TRADE JOURNAL AT NATIONALFITNESSTRADEJOURNAL.COM 6 Discover Versatile Training Solutions National Fitness Trade Journal with Power Plate (541) 830-0400 10 True Fitness Expands Its Cardio Line Up Publisher 14 Wally Boyko Productions, Inc. Reach New Fitness Heights Associate Publisher with Trekking™Total Treadmill Training Meshelle Boyko Editor 18 By an Athlete For an Athlete Ronnie Boyko Art Direction Advent Media adventmedia.us 22 Associate Editors AMT Team Fit Attracts Exercisers Ashley Boyko-Mattos to Small Group Training Robbie Boyko National Advertising MGR. Meshelle Boyko 26 Cascade Creates A Buzz with Asst. Advertising Manager New Recumbent Group Exercise Bike Jim Clark MNFsS. FBitVneicsse®PrUeSsAidCeonotrdinator 30 When was the last time your equipment Michelle Thomson was shipped on the same day Contributing Photographers you placed your order? Sami Vaskola, Matt Shepley, Carl Thygesen, Wally Boyko Jr. 34 PowerBlock Can Replace The National Fitness Trade Journal is published quarterly (four a Rack of Dumbbells times a year with an exclusive Trade Show Issue (July) for $25 per year by Wally Boyko Productions, Inc. A California 38 “TV Audio to Smartphones!” Corporation, P.O. Box 2490, White City, OR 97503. Editorial contributions must be accompanied by return postage and will 42 XR Turf Is Perfect be handled with reasonable care; however, the publisher is not For Athletic Performance Centers responsible for unsolicited materials of any kind. Any material 47 The First Impression accepted is subject to such revision as is necessary to meet Could Be Your Last! requirements of this publication. The act of mailing material shall constitute an express warranty by the contributor that the material is original and in no way an infringement upon the rights of others. Reproduction of this magazine in part or whole without consent, is prohibited. Send subscription inquiries and address changes to National Fitness Trade Journal, P.O. Box 2490, White City, OR 97503 Phone (541) 830-0400 Fax (541) 830-0410. Wally Boyko Productions, Inc., does not endorse advertised products or services represented in this magazine. Furthermore, WBP is not responsible for any warranties or manufacturer claims of product performance. 4 NATIONAL FITNESS TRADE JOURNAL

PPARYOMCEESNSTINGIT’S NOT ALL JUST APPLES TO APPLES. ASK YOURSELF THIS:What are you actually paying What are you getting – full, What is the total cost when for using multiple software partial, or process only all the fees are added up? services? and payment providers?WHAT DO YOU GET WITH ASF?With ASF, your processing and software is under one roof. Our products and services are fullycustomizable, scalable and integrated to meet your needs, so you don’t have to juggle multiplevendors and pricing structures.YPoroudrucNt•WeCHxoAmtTp’lSeGteINrAeCCLaHUt/DCECDCprIaoNcrYedsOsiUinoRg,FmEEe?mber • Unlimited training & support for you andYou Can’taccount management & payment follow-up. your staff on all ASF products and services. • Online club management software that includes • No long-term contracts or hidden fees. unlimited upgrades & no licensing fees • Confidence in knowing your money will be(check-in, POS, scheduling, reporting & more). there when you expect it.Train for aAt ASF, we work hard to give our clients everything they need to help their club run smoothly and profitably. Our objective is to provide you with the best value and service for your money so you5k andcan stay focused on your business.“I find it challenging paying to learn acompany’s software product. ASF makessure we continually understand their Payment Solutionssoftware without nickel and diming.” Payments I Software I MarketingKyle Hettinger, Canyon Fitness, Castle Rock, CO Call ASF for a free cost comparisonASFpaymentsolutions.com of your current services. 1-800-227-3859 FALL 2009 | 5

Discover Versatile TrainingSolutions with Power PlateWhen Power Plate® Power Plate pro6+™: Group Fitness Greatness Achievedintroduced Advanced Vibration The Power Plate pro6+ is the first whole-body vibration systemTechnology™ 16 years ago, designed expressly for group fitness. Studies show that gym members exercise longer with friends—and whata modern fitness movement better way to forge their fitness success than with Power Plate! Combining the fun and proven efficacywas born. Providing a low-impact, of vibration training, the Power Plate pro6+ offers club operators an engaging way to profit from the growinghigh-performance fitness solution group fitness trend. “Not only are our fittest guys blown away by how Powerunlike anything else available— Plate enhances their training, but the technology has openedprecision-engineered and new markets for us, and helped us attract new clientele,” said Victor Verhage of XSport Fitness. “We have clients who joinedsoundly proven by science—Power our club specifically because we havePlate enabled elite competitors, Power Plate. I’ve never seen that happen withrecovering athletes and everyone any other technology. “Often, these newelse to harness and achieve their clients are people with physical ormaximum physical potential. medical limitations,” Victor continues. Today, Power Plate still shakes up fitness. “Power Plate is theWhether you’re looking to boost group fitnessclass participation, quicken rehab client recovery safest and most efficient wayor take your team to the championships—Power Plate for them to get started, and to feel ahas the right solution for your facility. difference they couldn’t accomplish otherwise.” Even celebrities favor Power Plate, including such stars as But first, some science. With a surface plate that delivers Mark Wahlberg, Courtney Cox, Clint Eastwood, Cindy Crawford,harmonic vibration to the body, Power Plate’s patented advanced Sting and Madonna. Their Power Plate passion most likely isvibration technology stimulates a natural physiological reflex. In as linked to its proven health and wellness benefits, from strengthlittle as 30 minutes, this reflex effectively burns fat, tones muscle, and balance, to flexibility and weight loss, to pain managementimproves balance, and boosts strength. In less time than your daily and stress reduction. Research also shows that Power Plate’scommute, Power Plate delivers a complete workout comprising reflex response stimulates the body’s natural production ofstretch, balance, core, strength and massage. Moreover, more regenerative growth hormones, helping repair tissue, growthan 200 scientific studies prove the technology. So one question muscle, activate the brain, and boost energy. It’s no wonderremains: Which Power Plate solution is right for you?6 NATIONAL FITNESS TRADE JOURNAL

physicians and medical professionals worldwide use Power Plate improve circulation and enhance flexibility. Moreover, the pro7HCto treat symptoms of conditions like multiple sclerosis, cerebral is designed to address conditional symptoms related to multiplepalsy and cystic fibrosis, as well as to manage chronic ailments sclerosis, cerebral palsy and hypertension. Each video, combinedlike diabetes, obesity and osteoporosis. with mechanisms for real-time patient progress and feedback, allow patients themselves to take an active, committed role inPower Plate pro5HP™: their recovery.Helping Top Athletes Reach Their Peak Power Plate FitStop™:Performance Health Elevating Workplace WellnessSystems, LLC, makerof the pro6+ and all Without question, a major societal healthcare burden is thePower Plate solutions, unprecedented level of inactivity fostered by a highly sedentaryrecently released the lifestyle. That said, Power Plate’s newest fitness frontier is theredesigned Power workplace. Launched this March, FitStop reduces the effectsPlate pro5HP for elite of prolonged sitting in as few as three minutes. Leveragingathletes. Featuring a a simple series of rejuvenating movements that can belarger platform and unique performed in normal work clothes—daily FitStopcolumnless design—which sessions are a boon to the office environmentstogether accommodate 360-degree motion and easy integration in which FitStop is installed. By forgoing a tripwith cross-training equipment—the pro5HP allows athletes to to the break room vending machine in favorutilize Power Plate’s advanced vibration technology and achieve of FitStop, employees release neck anda full range of static, dynamic and plyometric exercises. back tension, improve circulation, reduce stiffness and fatigue, and re-vitalize their “The avenues with Power Plate are endless,” said Yancy bodies and minds—all of which result inMcNight, director of football strength and conditioning for Iowa boosted morale and productivity.State University. “Once our athletes do it, they’re hooked—andthey want Power Plate daily: pre-workout, between workouts and What’s more, tax incentives availablepost-workout. under recent federal healthcare legislation are shifting workplace wellness programs from a “Power Plate also allows us to take some of the barbell-loaded “nice extra” to a strategic imperative for retainingweight off a guy’s back, especially in-season. Power Plate allows employees, reducing absenteeism, and cuttingus to [avoid] putting the player in a compromising situation.” health care costs. FitStop is already pegged byThese raves aren’t limited to U.S. athletes. Worldwide, more industry experts as a game-changer in workplacethan 100 professional and Olympic sports teams, plus dozens of wellness.collegiate sports organizations, train on Power Plate to enhanceperformance and recovery, as do professional golfers like LeeWestwood and Jesper Parnevek—and tennis stars Serena Williamsand Rafael Nadal.Power Plate pro7 HC™: For more information about these and otherTaking Healthcare to New Heights Power Plate products, visit powerplate.com, or call 877-87-PLATE.For healthcare facilities, the new Power Plate pro7HC is the firstcommercial vibration therapy machine designed for the needsof medical and wellness professionals. Interactive videos on thepro7HC’s built-in LCD touchscreen walk patients and therapiststhrough specific workouts to alleviate muscle and joint pain, SUMMER 2015 | 7

Heavy Equipment for Serious Athletes. Actual rack used by the Pittsburgh Steelers. PRIME is where performance meets innovation. Our Racks were created with the influence ofprofessional athletes and trainers. A highly durable design, customizable build options and a wide variety of accessories make our Racks the PRIME equipment for any professional or home gym. 855.269.4378 • PrimeFitnessUSA.com • [email protected] ©2015 Specialty Fitness Systems, LLC. Machine images represent products at the time of printing. Future specifications are subject to NATIONAL FITNESS TRADE JOURNALMADE IN THE U.S.A.8 change. PRIME, Evolution, Hybrid, Legacy and SmartCam are trademarks of Specialty Fitness Systems. Any use of these trademarks, without express written consent of Specialty Fitness Systems, is forbidden.

unapologetically authentic A true blend of strength, sweat and swagger. We do not bend to passing trends. We do not compromise quality to join the latest fads. We innovate for the sake of the best possible workout. We consistently create authentic workout experiences across all areas of fitness. It’s who we are and who we’ll always be – and we make no apologies for either. [email protected] 888.678.2476 ©2015 Core Health & Fitness, LLC. All rights reserved. www.stairmaster.com

True Fitness Expands Its Cardio Line UpTRUE Fitness, known for quality, cardio equipment for over 34 years is expanding its product offerings withthe new TRUE Traverse lateral trainer and the TRUE Spectrum.With the side-to-side motion of the TRUE The TRUE Traverse provides a smooth motion for a betterTraverse, users will get a workout like no other -- workout in less time. With unique programming features, suchsculpting their core and lower body better than as the Skate and Ski workout, users will activate more musclesany elliptical or other cardio fitness piece on groups than on other cardio machines.the market. Manufactured with the same, high-quality and craftsmanship that TRUE is known Unlike traditional cardio products that train you front tofor in the fitness industry, the TRUE Traverse back, in the sagittal plane, the TRUE Traverse trains you inis the first in the HIT Series line of product for multiple planes. It is as close to 3D training as you can get.TRUE, focusing on High Intensity Training. This is important to the user, and to anyone training them on this piece of equipment. Not only does the TRUE Travers train all of the muscles that a traditional cardio product, such as an elliptical cross-trainer does, but it also creates radically more muscle activation. Studies have shown that lateral training activates muscles up to 44% more than the traditional machines and in numerous muscle groups, including core, low back, inner/ outer thigh, and glutes.10 NATIONAL FITNESS TRADE JOURNAL

Research also shows that a lateral training motion creates With quick keys, users can go from a stepping motion toflexibility and mobility in the lumbar area as well as entire a full-stride running motion in the push of a button, to workpelvic girdle, while simultaneously strengthens the obliques, out a variety of muscle groups in one cardio session. With thisabdominals, and spinal erectors. High Intensity Training machine, TRUE is revolutionizing the cardio market. Like the TRUE Traverse, and all TRUE cardio Like all TRUE products, heart rate control training is an machines, the TRUE Spectrum is manufactured with the highestimportant part of any user’s training. TRUE has been a pioneer quality components and rigorous testing that TRUE is knownin the heart rate control arena for the fitness industry, and that for in the industry.continues with the TRUE Traverse. Lateral training, such as thatachieved on the TRUE Traverse, gets the users to their target The TRUE Spectrum will also feature its own version ofheart rate 23% more effectively than on a traditional elliptical. TRUE’s total-body workout, Cardio 360. This workout is like a personal trainer built in to the machine. It will walk usersThe Most Versatile Cardio Machine on the Market through a twenty-minute total-body workout that is alwaysThe second machine that will introduced as part of the TRUE changing, to ensure the user is engaged each and every timeHIT series is the TRUE Spectrum, a machine taking ellipticals they come back to the machine.to a whole new level. The TRUE Spectrum is a stepper, ellipticaland runner all in one machine. The TRUE Spectrum provides About TRUE Fitnessversatility for every user with one-inch stride adjustments from TRUE Fitness has been designing and building premium fitness13-inches to 30-inches, providing a comprehensive total-body equipment for performance-driven individuals for over thirty-workout unlike any other. four years. TRUE equipment is modeled by, and for, athletes, advanced and engineered with the same exacting focus, determination, and competitive spirit. To own a TRUE product is to recognize a higher level of performance. TRUE equipment faces relentless and systematic life testing, which results in smooth and quiet quality, built to withstand the strenuous demands of the commercial fitness environment. For more information on the all-new TRUE Traverse and TRUE Spectrum, and other TRUE Fitness products, visit www.truefitness.com or call 1.800.426.6570. Connect with us on Facebook, Twitter, YouTube and LinkedIn. SUMMER 2015 | 11



Innovative • Efficient • Durable An Evolution in Efficiency Green Series proudly introduces our next generation of eco-friendly cardio equipment. Built rock solid with optional 19” HD touch screen displays, the 8000 Series treadmills feature the NextGEN III Eco Drive SystemTM ---- our most efficient motor drive system. Available December 2015 800.862.1509wwwGreenSeriesFitness.com • [email protected] Interested dealers inquire at [email protected]

Reach New Fitness Heights with Trekking™Total Treadmill Training who are working their way up toStar Trac is reinvigorating members’ love of treadmills becoming a runner, or for runners looking to jump to the next level. Those new towith Trekking™ total treadmill training. running can start at a lower RPE with minimal, if any, incline on the tread inD e v e l o p e d b y f i t n e s s How It Works order to maintain a target heart rate of 50-70% of their maximum rate. As a Trekking leverages the undeniableprofessionals and personal popularity of treadmills by focusing on runner’s endurance increases or theirtrainers for walkers and runners results that matter most to exercisers goals change, they increase the incline and speed, which increases the RPE, like improved endurance and efficientof all levels, Trekking teaches calorie burn. putting them in a higher target heartpeople to understand the rate zone. With Trekking, runners and walkers In all, there are four levels of RPE use incline levels and speed changescorrelation between Rate of to alter the rate of perceived exertion in in the Trekking program. Easy is thePerceived Exertion (RPE) and order to train in their target heart rate starting point with little-to-no incline and a target heart rate of 50-70% of zone. As the treadmill incline increases,heart rate training zones in so too does the runner’s percent of the maximum. Endurance has an RPEorder to get real results. maximum heart rate. The more elite the of 3-6 with a target of 70-80% of the maximum heart rate. For those athletes athlete, the higher the tread incline to looking to challenge their fitness levels,In a small group setting right on the achieve a higher heart rate count for Endurance Edge has an RPE of 6-8cardio deck, elite athletes and novice more of the workout and a target heart rate zone of 80-90%.walkers and runners can work out session. Finally, the Elite zone, reserved for theside-by-side as trainers alter both incline But Trekking is endurance runner and true elite athlete,and speed to maximize calorie burn. not just for the elite is an RPE of 8-10 with a target heart rateBecause the workout is catered to each athlete. This of 90-100% of the max.individual participant, there is program fits Trekking is designed to be a groupultimate customization and with those exercise class led by a trained fitnessmotivation, helping exercisers who prefer professional – either a personalof any level achieve their to walk, trainer, group exercise instructor orspecific fitness goals. those other fitness staff who understand theBest of all, members who correlation between speed, incline, targetparticipate in Trekking get a better heart rate and RPE.understanding of the unique During each 30-minute class, theprograms, entertainment instructor walks amongst the treadmillsoptions, and training tools monitoring each individual participantthat Star Trac treadmills to ensure that they are within theiroffer to help them target heart rate for their RPE. Theyachieve results so adjust the incline level of the treadthat they can use and speed as needed for maximumthe equipment to customization and motivationits fullest potential catered to the unique goals ofoutside of class each participant.instead of relyingon the “quick start”button.14 NATIONAL FITNESS TRADE JOURNAL

Getting Started process long after the on-site training Classes are recommended toStar Trac offers programming guidelines has occurred. The manual provides the last 30 minutes at a time, which is afor you to offer Trekking™ in your facility resources necessary to train new staff on common time limit facilities put onon their high quality, feature rich E-TRx the nuances of the program as well. cardio equipment use during peak usagetreadmill with elements that users have hours. This time frame allows Trekkinglonged for. This innovative treadmill Why Introduce Trekking? participants to get a challenging,features a speed key function which Trekking is an authentic program where complete and motivational workoutallows for quick, concise changes in trainers coach participants through without interrupting the normal flow ofspeed and elevation for varied terrain various terrain and speed changes on the cardio deck even during the highestand intensity. Star Trac paved the way a treadmill in order to teach them how traffic times. Just make sure there isin making user-focused motivational to train at intensity levels that will appropriate signage so that memberspersonal fans a standard on all cardio challenge them to achieve their goals. understand when the treads will be in useequipment. Users will receive the luxury by the class.of exercising on Star Trac’s patented Because treadmills are among thedeck suspension for a comfortable, low most popular pieces of cardio available Trekking can be a new groupimpact walk or run. Star Trac’s signature in any fitness facility, most fitness exercise class, a small group trainingfull wrap-around frame design will give centers are ready to start Trekking opportunity, or a new revenue stream forboost the aesthetics of any facility. The without investing in new equipment or truly customized running and enduranceE-TRx will not only fill your Trekking additional floor space. All it requires training. It spices up the programmingclasses, but keep members coming back is the time to master the Trekking a fitness facility offers with an exerciseagain and again. program in order to get started with the and a product that are already proven to first class. be popular and enduring. That means Star Trac can offer on-site training no investing in passing fitness fads orfrom a master trainer to ensure that the Most cardio decks group similar expensive equipment that might beinstructors know the ins and outs of the products together, so it is likely that no abandoned before an owner recuperatesprogram. Because understanding how to rearranging of equipment or dedicated their investment.customize the Trekking program for each space required. Simply select the groupunique individual is vital to its success, of Star Trac treadmills on the cardio Teach members to get beyond athe on-site training focuses on how terrain deck that will be designated for Trekking. “quick start” workout. Trekking focusesand speed changes on the treadmills Ensure that there is ample space to walk on education – educating members on thethroughout a 30-minute class impact RPE in between and in front of the treadmills features of the treadmill, how to customizeand target heart rate zones for real results. so that instructors can monitor and their workout for improved results, and adjust variables according to runners’ what the feedback data means to their There is also a comprehensive goals. And, let members know when individual plan. This means memberstraining manual to continue the education these treads will be used for class. will see real fitness results using existing equipment, maximizing an owner’s product investment and improving customer satisfaction with the existing product offering. When time is tight, members want to maximize their efforts. Trekking teaches them to do just that; walk, run and Trek towards fitness goals with a program that is as time-efficient as it is effective in achieving goals. Make every stride count towards better fitness with unique classes that leverage existing equipment with Trekking. For more information on the Trekking program or the E-TRx contact Star Trac at 877-782-7872 or email [email protected]. SUMMER 2015 | 15

=Replace racks of dumbbells with ONE SET OF POWERBLOCKS Commercial Models Costs a fraction of traditional dumbbellsU-20 Saves space2.5-20 lbs per hand, replaces 8 pairs. Change weights inU-32 seconds4-32 lbs per hand, replaces 8 pairs.Club 50 Optional10-50 lb per hand, replaces 9 pairs. handle to do kettlebell exercisesClub 90 with the dumbbell5-90 lbs per hand, replaces 18 pairs. weight stackClub 125 Custom club/team12.5-125 lbs per hand, replaces 16 pairs. handle decalsClub 175 available12.5-175 lbs per hand, replaces 22 pairs.877·316·9853 Call or visit for brochure powerblock.com



By an Athlete For an AthleteYes, Andre Agassi is more The testament to the work that Andre and Gil put into thesethan just tennis! Throughout his workouts is evident by the fact that the major hardware won by Andre throughout his career still reside in the very place he believesillustrious 20 year professional tennis career, he won those championships, Reyes’s gym…..Andre had a secret weapon unbeknownst to hiscompetitors. The secret weapon was a brilliant In 2012 Andre Agassi and Gil Reyes launched BILT by Agassitrainer by the name of Gil Reyes who knew that & Reyes with the goal of offering an innovative, effective, and safethe strength equipment of their time was not method to Train Like An Athlete on their custom designed linesuited to meet their specific needs. With that of Performance Equipment. The Performance Circuit is built forknowledge, Reyes proceeded to invent machines productivity with high intensity muscle isolation to safely buildwith the goal of increasing the efficiency of Strength and Power while minimizing risk to injury.Andre’s workouts all the while ensuring Andrewas protected from injury. “I believe the heart of a champion beats inside every individual. Whether it’s setting a personal best or holding up an Strength and conditioning were always one of Andre’s MVP trophy, BILT by Agassi & Reyes offers everyone the chancecompetitive advantages. From the time they began working to be better today than yesterday.”together in 1990, Andre and Gil’s focus was on making theyoung phenom stronger. With the rigorous demands of life on the Are you missing opportunities outside of Traditional Fitness toprofessional tennis circuit they knew they had small windows of access NEW MEMBERS?training time between tournaments to make these gains. Trainingsessions required equipment that could increase the efficiency Do you have Members Looking elsewhere to escape Conventionaland focus of each workout. Reyes took it upon himself to one Workouts?by one, develop a circuit of innovative performance equipment Performance training helps athletes become Faster, Stronger,that could provide them with the tools necessary to excel on the and more Coordinated. It can assist members who are lookingtennis court while minimizing the risk of injury. The results speak to increase their Speed, Power, Agility, and Balance regardless offor themselves: age, sport, or training background. It doesn’t matter if you’re a weekend warrior or a recreational athlete that enjoys competing at a high level, this type of training is fast becoming extremely popular at facilities across the country. 8 Grand Slams Performance training programs can help; 1 Olympic Gold Medal • Reduce the potential for injury60 ATP Tournament Wins • Increase flexibility, strength, power, coordination and balance • Reduce body fat and increase lean muscle to increase general overall fitness level • Allow an athlete to enjoy his/her sport for many years reducing their chances of injury • Members that are pressed for time in today’s fast moving culture, desire a workout that counts in a short period of time. They need equipment that is built to make you stronger in the safest way possible and to make you most efficient in the use of your time.18 NATIONAL FITNESS TRADE JOURNAL

BILT by Agassi & Reyes has defined a new era of sports “are the best lower-body workout, and also the worst lower-bodyperformance training. Gil Reyes has designed machines to move workout if done incorrectly.”the way Athletes move. It changes the way we look at the fitnessindustry and creates new standards to movement. Crucial to its design is that the machine is ergonomically dexterous, meaning you can move in most any direction with Kusha Karvandi, General Manager at Fit Athletic Club in any measure of weight building muscle strength throughout yourSan Diego, California states “due to the simplicity and athletic body. The user’s posture is natural, not forced by an unyieldingapplication, it has become a cornerstone in our training programs resistance of weights stacked on a bar.at the club”. A spring enhanced weight stack allows for variable weight Our Award Winning COD is a unique combination of weight distribution during the workout. It’s known as the “tensorflexresistance and movement. The ability to perform squatting/knee principal,” allowing variable resistance for a more efficientbend movements along with lateral movements such as side steps, exercise routine throughout both the concentric and eccentricshuffle steps or skip steps, is innovative and exciting. Designed phases. The strain on the back and neck is reduced, and theand created to exercise the lower body in a comprehensive and user’s motion is fluid — the lateral and vertical movement doesdynamic manner for athletic movements as well as functional bring to mind a tennis player (say, Agassi himself) shuffling andrehab solutions. skip-stepping across a court. It’s safe, too. Acutely competitive athletes worth millions can work with the machine with scant J Morgan, Fitness and Aquatics Director at the Evelyn risk of injury.Rubenstein JCC in Houston tell us “the COD is the most diverse “Everyone who uses it, from all different sports, says the samepiece of equipment we have! It is functional enough for our thing,” Agassi says. “They say, ‘This was built for me.’ It’s builtentire membership from beginner teens to our senior population for any sport.”as well as athletes who train at our facility. We also utilize it inmany of our circuit training classes” For more information, please contact BILT by Agassi & Reyes at (702)215-2181 or visit www.biltbyagassiandreyes.com. Reyes was searching for a way to advance Agassi’sconditioning program without the jarring force presented bymany exercise methods, principally squats, which Reyes says SUMMER 2015 | 19



YOUR NEXT GREATCARDIO PRODUCT EB Fitness Cleveland, Ohio When was the last time you saw people smiling, downright giddy, in fact, while using a piece of cardio equipment? That’s what you get with Helix Lateral Trainers. Everyone that tries Helix loves Helix. And, the patented, 360 degree lateral motion creates radically more muscle activation than traditional cardio — up to 44% more muscle activation* in multiple muscle groups including core, glutes, and inner/outer thigh. This means Helix training is super effective, and members see REAL results FAST. Which keeps them smiling! Will yours be the next great facility to enjoy Helix?888.435.4926 (888-HELIXCO) World’s First Lateral Trainer™ *Compared to the [email protected] club elliptical trainer

AMT Team Fit Attracts Exercisersto Small Group Trainingby Erica Tillinghast, Global Education Manager at PrecorAttracting more exercisersto personal training is achallenge for nearly everyfitness center. That’s whyPrecor has been workingclosely with operators tocreate a unique program thatpromises to not only enticemembers to try personaltraining but make them eagerfor more. Called AMT® Team Fit, this small group how to get better results from the equipment they use. It also bringstraining program helps operators expose their independent cardio exercisers together into a community that sharesalready established base of cardio users to the the same interests.value of personal training services. Classesare expert led and provided right on the Made Possible by the AMTcardio floor. The program is based on – and makes full use of – the versatility of the Adaptive Motion Trainer® (AMT). The AMT provides a low Operators begin by having a Precor MasterCoach come on site to teach their trainers allabout the unique training styles available onthe AMT. They learn how to combine aerobicconditioning, high intensity interval training (HIIT), core stabilizationand strength into effective workouts that will help their clients reachtheir goals. AMT Team Fit conveniently utilizes existing equipment toimprove member satisfaction while opening up a potential newsource of revenue. It helps increase retention by teaching members22 NATIONAL FITNESS TRADE JOURNAL

impact workout, and trainers can quickly adjust stride length, • ‘HIIT’ is ideal for those wanting to do high intensity intervalheight, resistance and motion path of the AMT to fit any client’s training (HIIT). The AMT uniquely allows on the fly movementfitness level. With this range of adjustments, personal trainers transitions in a non-impact, joint-friendly environment. Thiscan engage their clients in fun, results-focused workouts, they’ve progressive program uses interval variations to facilitatenever done before. performance gains and endurance improvements. The Mission Valley Y in San Diego is one of the first facilities • ‘Boot Camp’ integrates upper and lower body strength movementsto implement AMT Team Fit for its approximately 30K members. with AMT intervals. The workout focuses on individual and team challenges, helping engage exercisers in regular goal-setting. The AMT Team Fit program helps members and staff fullyunderstand the capabilities of the AMT,” said Alex Ciambrone, Easy Start-upFitness Director at Mission Valley YMCA. “Members loved Through AMT Team Fit, trainers earn Continuing Educationparticipating in expert-led workouts that helped them realize Credits (CEC), approved by both the American Council on Exercisetheir fitness goals, while trainers felt more empowered by helping (ACE) and the Cooper Institute, to help maintain their personalmembers experience a completely new and different workout on aunique piece of equipment.” training credentials. Classes require 4-6A Course for EveryoneAMT Team Fit is ideal for AMTs and deliver atraditional “cardio-only” number of immediateexercisers, a notoriously benefits. The high-difficult group to engage energy courses drawin training. Classes the attention of others,leverage their interest in creating interest in thecardio while introducing unique workouts onthem to other training the AMT, the classestechniques. and the instructors. This differentiates an For facilities that operator’s cardio floorimplement a fee-based from the competitionmodel for AMT Team Fit, while communicatingclasses can be offered that the facility makesat a lower “group rate” investments to helprate than traditional exercisers to get the most1:1 training. This helps out of their workouts.attract cardio enthusiastsand anyone else with an Over time, operatorsinterest in learning more will discover AMT Teameffective workout techniques. Fit helps fitness professionals engage a wider group of exercisers to grow their client base year-round. With increased user The program’s three courses appeal to a broad variety of enjoyment and results, operators can expect improved memberexercisers and can be taken sequentially or at random to jump-start retention and satisfaction.or challenge an exerciser’s routine.• ‘Foundations’ is a great starter course for exercisers of all training For more information call (800) 786-8404, your local Precorlevels. Students are introduced to the various styles of AMT training sales representative, or visit http://www.precor.com/en-us/through fun, progressive, aerobic and regularly changing cardio coaching-center/amt-team-fit.experiences. SUMMER 2015 | 23

35 4 Introducing AudioFetch! Local TV Audio to Apple® and Android® Smartphones. . Entertain your members by providing real . time audio from TVs or any audio source. Available in 4 channel systems that can be . easily expanded to 32+ channels. Users download the AudioFetch App at . iTunes® or Google Play® stores. Phone audio and TV video sync together. Guaranteed low audio latency. . Easy to Install – Light-weight, low profile box can be rack mounted or located near TVs. . Compatible with most WiFi networks. . Plug-n-Play installation with no knobs or other settings to configure. . Accepts an industry-best 3 audio input types (analog, optical or digital coax). Broadcastvision Entertainment • 888-330-4BVE (4283) [email protected] • www.broadcastvision.com Apple is a registered trademark of Apple Inc. Google, Google Play & Android are registered trademarks of Google Inc.



Cascade Creates A BuzzWith New RecumbentGroup Exercise Bike“Just think of all the fitness enthusiasts who use CMXPro Powerrecumbent exercise bikes but don’t take classesbecause they find upright bikes too uncomfortableand hard to use. Now there’s a new way to get thesemembers excited about group cycling.”A Break Through Product Design A Big Thumbs Up At IHRSAThe new Cascade CMXRT is the first recumbent exercise bike John Macgowan, who writes a cycling instructor blog, posted “Aswhich can be used effectively for group cycling classes. The I walked past the IHRSA display I did a double take and then itCMXRT innovation is a fixed gear design that creates a smooth hit me, there’s a huge population of people who are intimidated bypedal stroke with 16 levels of magnetic resistance that can be the skinny, little seats on Indoor Cycles. Obese/overweight peopleeasily adjusted by users to be compatible with performance driven for starters and you can’t forget seniors. Together they make up aindoor classes. sizable demographic that we are completely missing. They’re two groups who would really benefit from the comfort of riding on a Using the CMXRT manual/spinmode setting, traditional recumbent, with its large seat and easy to step through design.”cycling class components like hill climbs, interval training,and cardiovascular measurement can all be accomplished by The CMXRT is also great for rehab use – as resistance canrecumbent cyclists – letting them enjoy the fun, energy and be set at a very low speed (less than 10 RPM). Outside of groupcamaraderie of group cycling. exercise classes, traditional recumbent bike users find the new CMXRT adjustable seat extremely comfortable. Smooth, quietCMXRT CMXPro26 NATIONAL FITNESS TRADE JOURNAL

bi-directional resistance also lets cyclists pedal forward and rehabilitation effectiveness.backwards throughout the whole 360-degree pedal stroke for a The CMXErg+ can be used for rehab from a variety of injuriesmore effective workout. or disabilities, for low impact exercise programs, and as an upperExceptional Indoor Group Cycling Bikes body cardio workout. Plus, users can also use the CMXERG+ forThe CMXRT is the next new product innovation in the Cascade leg exercises with the optional indoor cycling pedals.family of indoor exercise bikes. Designed with smooth magneticresistance systems, CMXPro bikes set a new standard for Cascade - A New Brand With A Remarkable Legacyexceptional value and performance. Cascade has a long legacy of management experience in producing high quality innovative fitness equipment. President John Post and CEO John Post says it is clear that, magnetic resistance VP John Kennedy both worked at StairMaster, where one of theirdelivers much better customer satisfaction than bikes with other success stories was introducing the first LeMond RevMaster groupresistance systems. “Especially in a fitness facility, maintaining cycling bike. John Post went on to found LeMond Fitness, whereindoor group exercise bikes can be a real challenge,” says John. he served as company President and CEO for 8 years – with John“With magnetic resistance, you get an extremely smooth and quiet Kennedy as a key senior manager in helping create this successfulride, with no moving parts for wear and tear. Cascade CMXPRO brand and product line. In 2012, Cascade Health and Fitness wasgroup exercise bikes offer our customers exceptional performance, founded to continue this legacy of fitness innovation.durability, and value.” A Focus On Indoor Cycling Products And Putting Customers First Certified for commercial use, there are two new CMXPRO In this highly competitive market, Cascade’s unique area ofmodels – the standard CMXPRO and the CMXPRO POWER – that expertise remains years of experience in the development offeatures an advanced SMARTECH console and includes SPD high quality, high performing commercial grade indoor grouppedals, and a HR monitor/strap. With16 Levels of adjustable cycling and exercise bikes. In this regard, the manufacturingresistance, SMARTECH lets users train with feedback – measuring facility Cascade relies upon as produced over 750,000 groupwatts, heart rate, level of resistance, speed, cadence, calories, cycles. This continuity in both management and suppliers is whytime and distance. customers can trust Cascade to make long lasting products they can depend upon. Other attractive features of all CMXPRO models include fourway adjustable seats and multi-position handlebars, a precision As a smaller company, Cascade is also able to go the extra mile.balanced belt driven flywheel, a narrower Q factor, improved When you work with Cascade, you are working with the principlescorrosion resistance, rear molded stretch pads and dual that often answer the phone directly and follow up personally towater bottle holders. troubleshoot any question or concern. Plus, Cascade is able toNew Cascade CMXERG+ offer another key benefit to customers – great product value.Ergometer Is Great For Rehab With less overhead, Cascade fitness products are usuallyCascade has also introduced a new high priced lower than competitors.quality ergometer at an affordable price.The portable self-powered CMXERG+ For more information, visithas 8 levels of smooth, whisper quiet www.cascadebiketrainers.commagnetic resistance. The console or contact John Kennedyprovides key feedback including calories, 855-402-4062 x 105time, speed and distance. Adjustable [email protected] cranks rotate both ways to maximize SUMMER 2015 | 27





When was the last time your equipment wasshipped on the same day you placed your order?Green Series Fitness is changing the way theindustry does business.It’s no secret that the fitness industry has struggled todeliver great products without sacrificing great customerservice. Four to six weeks lead times or longer on equipmentand parts have become the norm. Returned phone callsand emails can take days and on-hold times with customerservice can seem like a lifetime. Fortunately, there’s arelatively small, but fast growing company based in FortWayne, Indiana that is changing the game. Green Series Fitness was born from a need to provide high-quality products coupled with unprecedented customer serviceand support. It’s this rare combination that is driving double-digitgrowth for the fledgling company that was unknown just a coupleof years ago. It’s a simple formula to success that has many industry insiderstaking notice. THE GREEN SERIES FITNESS DIFFERENCE New 8000 Series Treadmill New 8000 Series Suspension EllipticalPRODUCTS:a Durable, efficient and innovativea High-efficiency motors and drive systemsa High-quality, full commercial components manufactured by industry leadersa Non-intimidating, user-friendly controls and featuresa Easy-to-install and servicea Lower cost-of-ownershipa Longer and smarter warranty protectionCUSTOMER SERVICE:a Phones are answered by knowledgeable, inside sales and service representativesa Orders placed by noon (EST) can ship the same day on most productsa Dedicated project managers who coordinate and communicate all deliveriesa Experienced service and warranty technicians who respond quickly and accuratelya Large U.S. based inventory of equipment and partsa Ongoing, honest and responsive communication and collaboration30 NATIONAL FITNESS TRADE JOURNAL

70,000 Sq. Ft. Corporate Headquarters & Global Distribution Center WHAT’S GREEN ABOUT GREEN SERIES?SETTING NEW STANDARDS FOR INNOVATION, EFFICIENCY As attention to the importance of environmental sustainability grows,AND DURABILITY so does the demand for eco-friendly products. Google “Going Green”Early in 2014, we introduced our third generation of the Green Series and you will get more than 465 million results. And, it’s estimatedcardio equipment, featuring innovative components, unsurpassed that over $300 billion is spent annually on Green products anddurability and some of the most energy-efficient products in the services.industry. For Green Series Fitness, our commitment to Green means Innovation is the catalyst for everything we do. It equals a implementing business processes and practices that protect ourcommitment to our users. From our new 8000 Series touch environment, reduce the carbon footprint and minimize the amountscreens with Virtual Connect™ first-person, forward-motion videos of energy required to manufacture and operate our equipment.to easily accessible speed and elevation shifters, we’re committedto improving the user experience. Innovation, it drives our company 1 Efficient—Green Series treadmills are designed to use up toand it’s molded into every piece of equipment we produce. 50% less energy, and almost all of our ellipticals, recumbents, uprights and indoor cycles are self-powered requiring no electricity. Operating at nearly 90 percent efficiency and using up to 50percent less electricity, Green Series treadmills feature energy- 2 Durable—Higher quality parts and products last longer,efficient motors. However, motor efficiency accounts for only 20 translating into less waste filling our landfills.percent of the overall treadmill efficiency. The drive-motor controller,running-belt efficiency, belt-lubricant efficiency and deck efficiency 3 Recyclable—More than 95% of Green Series products and allaccount for the remaining 80 percent. packaging can be recycled and reused. After years of research and development, countless power- 4 Green Practices—Green Series products are manufacturedconsumption tests, and partnering with the leading motor, motor- following environmentally sound manufacturing practices, energy-controller, deck and belt manufacturers in the world, we have efficient processes and mitigation of harmful emissions and VOCs.developed the most durable and efficient treadmills in the industry.Green Series machines are efficient sure, but more than that, they 5 Total Cost of Ownership (TCO)—Delivering durable, energy-saving,are powerfully efficient with higher torque. And, we don’t stop with low-maintenance and affordable products results in a lower TCO.the motors. We’ve also designed our embedded touch screens withTVs to minimize the amount of electricity needed to power them, WHAT’S NEXT FOR GREEN SERIES FITNESS?lowering the total power consumption across all products. Innovation continues to be at the forefront of everything we do. It allows us to continually improve our products, services and It’s one thing to say your products are reliable, it’s another processes, and ensures we are delivering the best overall value toto prove it. Built with less plastic and more metal, Green Series our customers.products are rock solid. Our innovative warranty protection is atestament to the durability of our products. But, durability is about In addition to upgrading consoles, displays, suspensions andmuch more than providing a great warranty. It’s about performance other features on current models, Green Series Fitness announcedunder pressure. That’s why we went to great lengths to evaluate and at IHRSA 2015 the upcoming release of the new 8000 Seriesassess the products in some of most demanding proving grounds, cardio lineup. Designed for health clubs and full commercial fitnessincluding the U.S. Military. centers, the 8000 Series treadmill features a 6 HP AC high efficiency drive system, embedded 19” touch screen with high-definition Last year, Green Series was put to the test at the U.S. Marine television, WiFi connectivity, pre-programmed workouts, MP3 andCorps training facility at Camp Lejuene in Jacksonville, North USB ports, and Virtual Connect™ first-person forward motion videosCarolina. After months of heavy use, often by military personnel of beautiful landscapes from around the world. Further, the newrunning at high speeds with weighted backpacks, Green Series 8000 Series treadmill will be equipped with the NextGEN III Ecoequipment performed impeccably. In fact, Green Series performed Drive System, promising to deliver the most energy-efficient motoras well or better than many of the most recognized names in the drive system in the industry.industry costing upwards of 50% more. Since then, Green Seriesequipment has been approved for military use and installed in several The innovative 8000 Series suspension elliptical offers a 15”U.S. bases throughout the world. touchscreen or LED, which is also available on the recumbent and upright bikes. With a 500 lb. user weight capacity, quick-shift resistance paddles and low step-up height, this elliptical delivers exceptionally smooth operation, comfort and accessibility. Green Series Fitness plans to begin mass production on the 8000 Series family with projected availability in December of 2015. “Changing the way the industry does business” is more than just a catchy slogan. It’s a commitment to serve the customer by providing the best products, when needed, at the best overall value. Call today and discover the Green Series Fitness difference for yourself. See our products in action at www.GreenSeriesFitness.com/ green-series-product-videos. Contact us at 800.862.1509, or [email protected] for more information. SUMMER 2015 | 31

We Have Over 20 Years ofFlooring Experience Under Our Feet… …That’s why, when it comes to choosing the right flooring for their facilities, health and fitness clients worldwide trust Centaur Floor Systems to do the footwork for them. Centaur steps to the task with a vast selection of high quality brands in floor coverings that stand up to your demands. Call a flooring expert now at 800-536-9007 or hop online to CentaurFloors.com for more information.

IT’S UP TO YOU HOW HARD YOU WORKVELOCITY SPORTSPERFORMANCESM- REDONDO BEACH, CA.The Turbo Trainer ® by Star Trac is a commercially air-drivenbike that delivers simultaneous upper and lower body exercise,making it an asset in multiple markets.REHABILITATION FITNESSHIT HIGH INTENSITY CIRCUIT TRAININGFor more innovation contact us at (877) 782-7872 or email [email protected]©2015 Star Trac. All rights reserved. Star Trac and the Star Trac logo are registered trademarksof Core Industries LLC. Turbo Trainer is a registered trademark of Core Industries, LLC. Relationships. Solutions. Innovation.

PowerBlock Can Replacea Rack of DumbbellsDo you have a space issue in your or full rack, bars, bumpergym or training facility? Is there an plates, etc. The PowerBlockarea where you would like to have then has the ability, due tosome dumbbells but just don’t the small footprint (less thanhave the space for a full rack of 2 square feet), to also fit indumbbells? at each workstation to provide a full range of dumbbells for PowerBlock® commercial the athletes. The Chicago Bearsdumbbells could be the recently added PowerBlocks tosolution to your problem. their facility not only at theirThere are six sizes available: workstations, but at each of their2.5-20, 4-32, 10-50, 5-90, whole body vibration platforms12.5-125 and 12.5-175 as well.pounds per hand. PowerBlocks Before PowerBlock, evencan replace racks of dumbbells if money didn’t matter, youin the space of just one pair simply could not fit a whole rackand at a fraction of the cost oftraditional dumbbells. When PowerBlock wasfounded in 1991, the ownerswere designing strengthequipment that was soldprimarily in Specialty Fitness Equipmentstores for home use. One constant theyalways saw in the specialty fitness stores was mountains ofdumbbells. The PowerBlock was invented as a way to haveracks of dumbbells at home without the space required andinherent cost of traditional dumbbells. With the advent and subsequent popularity of sportspecific training facilities such as EXOS and IMG Academies,a workstation approach to setting up a training facility hasbecome popular. At each workstation there will be a half34 NATIONAL FITNESS TRADE JOURNAL

of dumbbells at each workstation without doubling the Octane® Fitness, an industry leader in elliptical and otherworkstation space. And of course money DOES matter. This cardio equipment. Octane has come out with commercialset up has filtered out to other sport specific training facilities elliptical and Lateral Trainers utilizing a combination ofas well as Division 1 schools, professional team facilities, and cardio and strength training coupled with sophisticatedeven high school strength facilities. programming they call Cross Circuit, which has been very well received by clubs. The Cross Circuit models have 32 or “I was reminded of the versatility of PowerBlock as I 50-pound commercial PowerBlocks incorporated into them.watched sports on TV this weekend,” said PowerBlock SalesManager Jay Vollmer. “I watched the NCAA National Hockey Dumbbells continue to be a staple in strength trainingChampionship Friday night and remembered one of the two and are one of the most versatile strength training toolsteams in the championship game has PowerBlock in their ever developed. Dumbbells allow the user to work his or herfacility. As I surfed between that game and my favorite Pro entire body without the restrictions of set movement planeshockey team, I was reminded that every NHL team has machines, or even bars, have. Dumbbells can be used toPowerBlock in their weight room or their visiting team’s mimic real world movements making them also ideal forlocker room. Saturday night I watched the NASCAR race functional training.and recalled that the powerhouse racing teams of Penske,Hendrick Motor Sports and Stewart Haas all have PowerBlock So, if you only have 2 square feet of space, need a wholein their training facilities. Sharing space in these world class rack of dumbbells, and your local magician is out of town,facilities was beyond our wildest dreams in 1991 when we give PowerBlock a call at (877) 316-9853 or e-mailstarted down this path.” [email protected]. They’ll make it fit your space and budget. You can also find PowerBlock online at www. Another commercial application PowerBlock has enjoyed powerblock.com, and Facebook, Instagram and Twitter.is in the cross training field, where strength and cardio aremeshed together in programming. An example of this is with SUMMER 2015 | 35

ALL THE GOOD STUFF IS ONTHE OTHER SIDE OF TIRED. Nothing can prepare you for lateral movement and explosive power like the Change of Direction (C.O.D) machine. The C.O.D. lets you simulate many athletic movements dynamically with a unique combination of resistance and movement. BY AN ATHLETE FOR AN ATHLETE Want to see how we are making athletes stronger? View our Video Training Series at biltbyagassiandreyes.com/training.

Blazing new paths in indoor cyclingNEW CMXRT – The First Recumbent CMXPRO – Exceptional Value And Group Exercise Bike Performance• Smooth magnetic bi-directional resistance • Commercial quality low maintenance design• Comfortable reclining mesh seat • Smooth quiet magnetic resistance• Quick touch controls – 16 levels of resistance • Long lasting belt drive• Commercial quality low maintenance design • No-slip multi-position handlebars• Easy step through frame design • 2 Models – Power Model displays• 11 workout programs• Contact and wireless heart rate watts,resistance (16 levels), speed, time,• Great for rehab heart rate, distance, caloriesJOIN THE CASCADE TEAMASK ABOUT OUR FREE BIKE OFFERCall John Kennedy at 425-402-4062 x105www.cascadebiketrainers.com

“TV Audio to Smartphones!” Listen to TV Audio 3 Listen to TV Audio 5 Download AudioFetch App Download AudioFetch AppGoogle Play® or Apple Itunes® Google Play® or Apple Itunes® Listen to TV Audio 4 Download AudioFetch App Google Play® or Apple Itunes®AudioFetch proudly announces an exciting bottom field of the App. The AudioFetch App operates with mostbreakthrough for fitness facilities. Suddenly the cute Apple and Android phones and tablets, including older operatingheadphone-wearing dog with the tagline “TV Audio to systems that competing products do not support. AudioFetch’s AppSmartphones!” is everywhere. By simply launching developers continuously and seamlessly update the AudioFetch Appthe AudioFetch App on their Android or Apple phone in the Apple and Google App stores as new phones and operatingor tablet, users can listen to TV audio anywhere while systems are released at no cost to the exerciser or club owner.connected to the facility Wi-Fi. Exercisers are nolonger tied to the cardio-equipment’s audio receivers The heart of the AudioFetch system is a compact black box thator required to bring their own walkman-style radio to receives TV audio inputs and then outputs them to the facility’shear wall and ceiling-mounted TVs in the facility. This Wi-Fi system. Users download and open the free AudioFetch Appflexibility lets exercisers hear the audio from TVs as and then swipe their phone interface to select the desired audiothey move about the facility. And Club channel. AudioFetch has no knobs or buttons and provides aowners no longer have to purchase and seamless “plug-and-play” user experience. AudioFetch customersmaintain audio receivers and headphonejacks for their equipment. also receive all required cabling and marketing material including table tents and entrance signage The free AudioFetch App could not be easier to promoting AudioFetch and the AudioFetch App.use. Even the biggest technophobe will appreciatethe intuitive channel change swipe controls and AudioFetch can operate with, or replace, existingvolume bar slider. Facility owners can customize Broadcastvision, Cardiotheater, Cardiovision, andthe App with their logo, announcements, and Mye Entertainment 900MHz or FM systems. Anpromotional information that users view in the AudioFetch accessory product called Accordio gathers the TV audio from these existing wireless systems for use with the AudioFetch system for ease of installation. AudioFetch’s developers employ state-of- the-art techniques to ensure the lowest possible38 NATIONAL FITNESS TRADE JOURNAL

latency, to minimize delay between is stable and well supported bythe video and associated audio. Broadcastvision.Competing solutionsAudioFetch uses a sophisticated require their systems to be connectedprocessing platform that scaleswith the number of channels to to the Internet, which ensureseliminate latency issues. Other that customers will pay recurringsystems typically use central monthly fees. Miss that monthlyprocessing computers that canbog down as channels are added payment and the system getsand may not use the most advanced taken down! In contrast,techniques to minimize latency. AudioFetch waives any recurring monthly fees while guaranteeing free software AudioFetch was developed in conjuction with longtime updates during this introductory period.exercise entertainment stalwart Broadcastvision and is availablethrough Broadcastvision’s corporate and dealer sales channels. Popular AudioFetch informational videos can be found byBroadcastvision’s console adapter box, known in the industry searching AudioFetch at youtube.com. Broadcastvisionas CAB, is the most widely deployed solution for integrating encourages club owners and operators of community,cardio-consoles, personal viewing screens, and cable and corporate, police, fire, apartment and other fitness centers tosatellite boxes. In the same manner, AudioFetch is destined secure an AudioFetch quote now to reserve the introductoryto be the industry leader in the TV to audio segment. Fitness specials. Broadcastvision sales and support personnel areclub owners can be assured that the AudioFetch technology available at 888.330.4BVE (4283). Application-OnlyUP TO $250,000!Ready to purchase new fitness and non-fitness equipment? All we need isa completed, dated and signed credit application and the equipment quote(s): 60 months Call or e-mail for a credit application $1 purchase option or for more information. No down payment Just first payment in advance Simple? Meant to be. Single digit interest rate. Looking for a lower rate? Full financial package option available, too. Looking to also upgrade the club? Allowance for improvements. 2-3 hour decision turnaround On approved creditAffiliatesCapital.com Chuck Lemar [email protected] T: 978-400-1628 F: 972-767-4647 SUMMER 2015 | 39

PHONE: 800-668-2340 www.theinsuranceguy.comFAX: 303-800-05482425 S YANK CIRCLELAKEWOOD, CO 80228 Ken Reinig, President Tiffany White Sales & MarketingCOMPLETE INSURANCE SOLUTIONS FOR THE FITNESS INDUSTRY• Health Club Property • Personal Trainer • Equipment Manufacturers• Liability & Work Comp • Liability • Product LiabilityKen Reinig and his team have been insuring the health club industry for over 20 years.If you would like to partner up with the industry’s leading risk management specialistand probably save some money on your insurance premiums, give Ken or Tiffany acall at 800-668-2340. Or drop them an email at: [email protected] or [email protected]

DESIGN NO. 123 We heat treat this stainless steel bar to 218,000 PSI, because our tests ™ tell us anything weaker will bend. We further straighten each bar to a toler- Approved for International Competition, ance of 10/1000 inch, because any- International Powerlifting Federation thing less straight will cause rotation- al torque during heavy lifting. We IVANKO STAINLESS STEEL OLYMPIC BAR make it of stainless steel because it needs no coating, so there’s nothing EngineeredPassion to peel off, chip, or rust. Finally, we ultrasonic test and magnetic particle test every bar to detect internal and external cracks that can cause the bar to snap. The International Powerlifting Federation (I.P.F.) counts our stainless steel Olympic bar among the very few that it approves for International Competition. We appreci- ate the endorsement, I.P.F., but we’re pressing ahead with Design No. 124 anyway.DESIGN NO. 51 Since we introduced the industry’s first rubber dumbbell in 1983, we have uncompromisingly refined and fine- tuned the design 51 times, in passion- ate pursuit of an ideal: a rubber dumb- bell that is gentlest on equipment, safest for people, indestructible, with super tight fastening*, neutralized odor, a classic look, an awesome feel. We’re never satisfied, never finished. Perfec- tion is an elusive goal. But this rubber dumbbell is 51 steps closer to it. IVANKO RUBBER DUMBBELL *Ivanko’s PermaLockTM fastening system employs proprietary machining tolerancesEngineeredPassion and sur face preparation to achieve a metal-to-metal bond that requires 400 foot pounds of torque to twist apar t. (The cor- rect measure of rotational resistance is “foot pounds” of torque, not “psi” which is some- times used incorrectly by manufacturers).!\"#\"$%&'$()*+$$$!\"#$%&'()*$+,$-./00$$$1!,$$$$,-.$/(+\"0()\"((00$$$12'$/(+\"0()\"(/3/$$$222345\"#6)7\"(7&8839):$$$4#;)<45\"#6)7\"(7&8839):

XR Turf Is PerfectFor Athletic Performance CentersOne of the exciting trends evolving in the ever- XR Turf provides a top performing indoor sports trainingchanging fitness market is the athletic performance artificial turf. The product has been designed to be durable,training center. From “wannabe” teenagers to “used safe, and easy to clean. XR Turf has a great look and the athleteto be” grey hairs, we all want to think we are athletes. will appreciate the support it provides.The original APT center was geared to hard- coreathletes wanting to improve their performance. Well- Why artificial turf? Besides the aesthetic impact, XR Turftrained instructors focused on putting committed requires minimal maintenance, is safer and cleaner for theathletes through serious performance training. The athlete, is cost effective and is good for the environment. XRevolution of this trend has encouraged all levels of Turf is made from the highest quality materials and the productathletes to want to participate in “serious “ training. provides quality and durability.An APT center focuses on more than strength.Depending upon the knowledge of the instructors Designed for indoor sport and agility use, XR Turf is perfectand the equipment available, there may be skill for an athletic performance training center or an indoor fieldtraining, gait analysis, plyometric training, agility hockey or soccer field.training, attitude adjustment and other sport specificapplications. Many of these training approaches Product Featuresrequire special equipment and customized flooring. • Provides excellent force reduction • Meets specifications for competitive field hockey, lacrosse, and soccer fields • Spike resistant • Ideal for heavy indoor sports training • Can be used for a portable field or playing surface • Fade resistant/ wears well42 NATIONAL FITNESS TRADE JOURNAL

• Sound and shock absorbent Interlocking tiles are available with a coordinating interlocking• Durable transition system.• Eco-friendly product with a recycled rubber For more information regarding XR Turf visit our website at backing with 90% recycled content www.centaurfloors.com or call 1 800 536 9007.The facts about recycled rubberThe recycled rubber used in the XR Turf basemat comes from our parent company, ECOREInternational. ECORE is North America’s largestprocessor and user of scrap tire rubber sourcedfrom the United States, recycling millions ofpounds of rubber each year. XR Turf features an extremely durable,textured mono-filament nylon material with atight nap that results in a high performanceproduct in hunter green.XR Turf is available in three configurations:• 6-foot wide rolls engineered with a 5mm base layer• 6-foot wide rolls engineered with a 12mm base layer• 23 inch by 46 inch interlocking tiles engineered with a 12 mm base layer– Convenient Bottle and Towel Holder The Shortest Distance to CleanCLEANING SUPPLIES RIGHT ON THE EQUIPMENT 216-378-4298 • www.gymvalet.com • [email protected] SUMMER 2015 | 43

Premium Five-Star Tanning Tanning from a Increase Membership, Stand-Up More Bottom Line Profits Kind of • HEX originated vertical tanning inCompany! 1979 and remains the global leader today • UL listed tanning system with the highest consumer safety rating • Only HEX utilizes green materials in construction • Over 100 finishes available and includes an IPOD docking station and LED signage • Our patented 3 in 1 smart lamps tan the face, body and legs evenly. They also produce a persistant tan color that increases over the next 4-5 days • Only system incorporating electronic ballasts – 25% savings on electrical bills • Service is our #1 Priority. When you call HEX you are greeted by a friendly sales consultant who can answer all your questions and take care of your every need HTS 9000 with attached dressing room programammable LED display optionalFor more information HTS 9000 please contact us at without attached 1-800-556-3201 dressing [email protected] HEX beds can be customized



The First Impression Could Be Your Last!By Gary Hood, Global Fitness AssociationBefore I get started, I need to So what the heck are some of you People are calling and listening, andthank the many people who thinking or doing? The public’s perception I don’t mean the NSA. The telephone iscalled and emailed about our of the fitness industry is far from often the first contact a customer haslast article, “It’s All About favorable and we all wonder why. . . We with a business, making phone etiquetteRelationships.” It’s apparent all want to be called fitness professionals, one of the most important elements of afrom your calls and comments but from what I’ve heard and seen, that business. Through our travels and phonethat this information is reallybeing put to good use. There’s “At one location in the mid-west, I was allowed to tour their facilitymore where that came from . . . unsupervised and was told the membership rates on the way out the door.so stay tuned. And guess what! They never followed up on my visit.”Anyhow, on with this today’s topic. I can title is short-lived and shallow at best. contact with many clubs in most everytell you that in the course of compiling I know the dream for many is to own a state, the pattern was obvious. Properthis article, and after calling and touring club or be a personal trainer, but what staff training was non-existent. Ourmany fitness facilities across the country, good is a name or title if you can’t walk experience yielded gum chewing duringI’m embarrassed to report that there the talk. We need to take responsibility the conversation, loud music, long holds,doesn’t seem to be much rhyme or reason for our actions and strive to deliver the and canned scripts that took way too longfor how phones are answered or how tours products and services we promise our and sounded rehearsed. The routine weare conducted. Some facilities were better club members and the community. The experienced was alarming and should bethan others, but believe me, there’s plenty title says “The First Impression Could Be of concern to many owners and managers.of room for improvement. Your Last!” So read on. Over 3,000 colleges, government organizations and health clubs use MicroFit software and integrated testing equipment to assess and track the wellness of their students, employees and members. • Wellness Assessment • Fitness Assessment • Diet & Nutrition • Exercise Training Free trial software: www.MicroFit.com 800-822-0405 [email protected] Made in America46 NATIONAL FITNESS TRADE JOURNAL

Conducting a proper telephone allowed to tour their facility unsupervised their fitness needs and the differentinformation call is essential and can be and was told the membership rates on the membership programs.handled in several easy steps: way out the door. And guess what! They never followed up on my visit. As you can see, there are a lot of1Smile as you pick up the phone and important steps to handling telephone be sure to identify yourself and the Giving a proper tour takes knowledge, information calls and giving proper tours.company by name in a clear voice that skill, and practice. Here are a few tips: So give us a call and we’ll gladly sharethe person on the other end of the line Greet your prospect and introduce our systems and resources with you. Allwill understand. yourself. Give them a guest registration you have to do is ask. form and ask them to take a moment2Answer promptly and pleasantly. to register. Don’t say, “Fill this out.” Global Fitness Association, created by Nobody likes to be told to fill anything several fitness professionals with over3Control the call with questions and out. After they have completed the guest 40 years in the fitness industry, has be sure to answer their questions. registration, give them a brief outline on emerged as the number one resourceYour main goal should be to schedule an what the tour will involve. Explain the in the industry. Do what hundreds ofappointment for them to visit the club. areas you will be touring and let them fitness professionals have done and know that at the end of the tour you will become a member today for onlyWhen touring several facilities across the be sitting down with them to discuss $10.00 per month.country, we also saw that staff trainingwas non-existent or weak to say the least. Special thanks to Cate Sundling,There was no consistent strategy for how Linda Hood, and Gary Greshamtours are conducted. Most of the staff I for contributing to this article. Formet had no clue what they were doing, let more information about Globalalone knew much about the facility itself. Fitness Association, contact GaryAt one location in the mid-west, I was Hood at 775-298-1616 or email [email protected]. SUMMER 2015 | 47



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