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WALLY BOYKO PRODUCTIONS , INC. PRESORTED STANDARDP.O. Box 2490 U.S. POSTAGE PAIDWhite City, OR 97503 MEDFORD, ORCHANGE SERVICE REQUESTED PERMIT NO. 40Winter 2015 The Industry Guide for Fitness Facility Management

GET READY TO START A COMMOTION! *Accessories Not IncludedThe NEW MotionCage by HOIST Fitness offers a series of MotionCage Studiofunctional training system exercise stations that can be Also availableconfigured in several ways to best suit any facility’s layoutand its members fitness needs. Configurations can include a *Accessories Not IncludedSquat Rack, a Renegade Station, Dual Hi-Lo Pulleys, a BoxingStation, a Rebounder Station, a Wall Target Station and more — JOIN THE MOVEMENT ®all with integrated accessory hooks for bands and resistancestrap storage, and shelving for kettle bells and medicine balls. Contact us at 800.548.5438 orFitness trainers can train individuals or entire classes on the [email protected] for more informationMotionCage system. A sleek design and colorful finish invitesgym-goers to jump on and “Start a ComMOTION!” CONTRACT # GS-07F-0322K GENE BRUTON 866.488.6853

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Contents WINTER 2015Check out our free on-line versions of National Fitness Trade Journal at NationalFitnessTradeJournal.com 6 Helping Clubs Re-imagine What’s Possible National Fitness Trade Journal (541) 830-040010 Discover the All-New Green Series™ Publisher Wally Boyko Productions, Inc. Associate Publisher Meshelle Boyko14 Editor Finding the Future of Fitness Ronnie Boyko18 Art Direction New and Exciting Advent Media adventmedia.us Can Be Simple and Affordable Associate Editors Ashley Boyko-Mattos Richie Boyko22 Is Networked Fitness National Advertising MGR. a Good Fit For You? Meshelle Boyko Asst. Advertising Manager26 Introducing the Jim Clark MYE Wireless CardioCare™ System MNFsS. FBitVneicsse®PrUeSsAidCeonotrdinator Michelle Thomson30 Engage Members Contributing Photographers by Bringing Fitness Equipment to Life Sami Vaskola, Matt Shepley, Carl Thygesen, Wally Boyko Jr.34 Stairway: Self-Powered The National Fitness Trade Journal is published quarterly (four38 Stair Climber Made in the USA times a year with an exclusive Trade Show Issue (July) for $25 per year by Wally Boyko Productions, Inc. A California Jumpstart Your 2015 Corporation, P.O. Box 2490, White City, OR 97503. Editorial Enrollment with Pass A Friend® contributions must be accompanied by return postage and will be handled with reasonable care; however, the publisher is not42 We Make Fitness / Wellness responsible for unsolicited materials of any kind. Any material Assessments Work for You! accepted is subject to such revision as is necessary to meet46 The Best Advice requirements of this publication. The act of mailing material I Could Possibly Give shall constitute an express warranty by the contributor that the material is original and in no way an infringement upon the rights of others. Reproduction of this magazine in part or whole without consent, is prohibited. Send subscription inquiries and address changes to National Fitness Trade Journal, P.O. Box 2490, White City, OR 97503 Phone (541) 830-0400 Fax (541) 830-0410. Wally Boyko Productions, Inc., does not endorse advertised products or services represented in this magazine. Furthermore, WBP is not responsible for any warranties or manufacturer claims of product performance.4 NATIONAL FITNESS TRADE JOURNAL

KNOWSPLEEADKGSE LWISISTEDNOSM“The great thing about ASF first and foremost, is their customer service. I love the fact that prettymuch any part of the day, I can contact my rep. and get an answer to any question that I may have.It’s been huge for me to know that I have a trusted partner in the business who has my back.”Joseph Chlubna EQ Fitness, Princeton-by-the-Sea, CABuilding great relationships Payment Solutionsbegins with listening. Payments I Software I MarketingAt ASF, we recognize that good things happen when we pay attention to ourclients’ goals and needs. It’s the starting point for our client service team by Learn More:earning your trust, and eventually becoming your solution-oriented problem solver. 1-800-227-3859ASF is a true relational partner, and we take pride in our client’s success.As the first billing company in the health club industry, we’ve spent over ASFpaymentsolutions.com40 years perfecting the art of listening. In these times of over-hypedtechnology, club owners are expected to understand complicated FALL 2009 | 5software without the benefit of ongoing support and training. ASFbelieves you deserve more in meeting your expectations. By gettingback to old fashion values of good customer service through genuinelistening and communication, we build positive client relationships andexceed expectations. • User-friendly online software and unlimited training • Fair and reasonable fee structure • No hidden fees and long-term contracts • Flexible remit and draft dates

Helping Clubs Re-imagineWhat’s Possible“It’s not about giving customers what we think they need. It’s about finding outwhat they need and helping them identify what they didn’t even know they needed.”– Billy Kim, COO, HOIST Fitness SystemsYou only need to spend a short time with HOIST Fitness Personal training used to consist of cardio and strength. HowSystems’ Motion Cage to see why it’s become so popular 90s is that? Today, people are looking for functional exercisesduring the past year with health clubs, trainers, and users that strengthen their core, challenge their balance, andaround the world. With hundreds of possible exercises and increase their flexibility. They also want to have fun doing it.WODs (Workout of the Day), it’s a cross training enthusiast’s Personal training remains the number one non-membershipdream and an excellent way for both health clubs and revenue stream for health clubs and HOIST’s Motion Cage letspersonal trainers to increase revenue. trainers easily conduct classes with up to twelve people. Since the Motion Cage has hundreds of possible exercises, trainers can mix clients of differing fitness levels in their classes by tailoring the exercises to the individual. This helps keep classes full and students motivated to keep coming back. Cross training cages have existed for years, but by talking to health club owners and trainers about their needs and how they use cross training cages, HOIST’s engineers and product design teams were freed from the notions of the past and able to create the HOIST Motion Cage from the ground up. With extensive input from clients like 24 Hour Fitness and the trainers who use it every day, HOIST is able to say “Here’s the product you asked for.” Instead of “Here’s the product you get.” HOIST’s philosophy of constantly engaging with their clients, determining needs, and then creating the product is obvious in the Motion Cage’s construction and details. For example, health club owners had continually complained that heavy bag attachments on other cages constantly broke or damaged their bags. When HOIST’s engineers sat down to create the Motion Cage’s heavy bag station, they took this information to heart and built a bag connection that has yet to fail. Of course, HOIST had to add a few of their own special touches not found on competitors’ products. Peg handles with neoprene grips and wide bulbed ends on a fixed board give users a station with a variety of grip widths for pull ups and several different kinds of peg travels. For those a little more hardcore, on the opposite side of the machine, HOIST has included a station of rock climbing handles with textured grips for a greater degree of difficulty in pull ups and travels. There’s even dual-level monkey bars so trainers can fine tune monkey bar travels to a client’s individual level of fitness.6 NATIONAL FITNESS TRADE JOURNAL

Even though it’s been on the market for more than a year, “After evaluating different gymHOIST has already developed numerous different apparatuses for our functional trainingconfigurations for health clubs as well as a compact model for space with little results, we partneredclubs with limited space called the Motion Cage Studio. Not with HOIST to help develop the Motion Cage.only that, HOIST can deliver Motion Cages in whatever color The innovative design, functionality, andthe customer wants to match a club’s branding and look. ability to choose from a menu of options has made this piece extremely versatileThe Motion Cage was designed with an open-ended mission and a member / trainer favorite.”in mind: To give trainers a “Possibility Platform” for — Scott Sorensen, Director Equipment Standards/developing workouts their members want and to constantly New Club Operations, 24 Hour Fitness USA, Inc.engage with club members and club owners to provide theproducts they need to keep their establishments profitable To learn more about HOIST Fitness Systems, visit them atand at the forefront of fitness training. hoistfitness.com or find them on YouTube, Facebook, Linkedin, Twitter, Instagram, and Pinterest.Everyone understands great companies need great productsto thrive, but not everyone understands that great products HOIST® Fitness Systems, Inc.evolve just as much from listening as from doing. For more 11900 Community Road • Poway, CA 92064than 35 years, HOIST Fitness Systems has been taking Tel: (858) 578-7676 • Fax: (858) 578-9558their clients’ needs and suggestions to heart and email: [email protected] industry-leading fitness equipment that’sbecome the gold standard in clubs, homes, and facilitiesaround the globe.“Motion Cage is a huge asset to our clubs. The number of options available allowsyou to personalize your clubs and brands. Ease of usage makes it easy for allmembers to use and personal trainers to maximize workouts.”– Mike Feeney, EVP, New Evolution Ventures WINTER 2015 | 7

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THE ALL-NEW ™BLACK BEAUTYINTRODUCING THE CALORIE KILLER.Since 1983, StairMaster® has been a legendary name in the gym, delivering a real workout and real results. Now,with the new TreadClimber5™ by StairMaster, we’re taking reliability and performance to a higher level. Our designuses proven, safe, conventional technologies – not hydraulics – to move the treadles, and it’s rigorously tested toensure durability. That means TreadClimber5 gives you quality and peace of mind, all while giving your members aworkout that’s easy on the knees, ankles and joints – but tough on calories. 1.888.678.2476 TreadClimber5.com

Discover the All-New Green Series™An innovative combination of durability, energy less electricity, Green Series treadmills feature energy-efficiency and affordability that delivers the efficient motors. However, motor efficiency accounts forlowest cost of ownership only 20 percent of the overall treadmill efficiency. TheGreen Series™ is a family of commercial drive-motor controller, running-belt efficiency, belt-cardio equipment designed for users who lubricant efficiency and deck efficiency accountvalue dependable, efficient, attractive and for the remaining 80 percent.affordable products. As the name implies, After years of research and development,Green Series products are incredibly countless power-consumption tests, and partneringenergy-efficient, manufactured withrecyclable components, and engineered with the leading motor, motor-controller, deck andwith a commitment to significantly belt manufacturers in the world, we have developedreduce the carbon footprint. the most durable and efficient treadmills in the industry. Green Series machines are efficient sure, Although prior generationsof Green Series products have but more than that, they are powerfully efficientbeen sold and used in the U.S. with higher torque. And we don’t stop with thefor nearly a decade, you may motors. We’ve also designed our embeddedbe asking: How does a relatively touch screens with TVs to minimize theunknown company produce amount of electricity needed to powerequipment that consistently them, lowering the total poweroutperforms many of the biggest names in consumption across allthe industry? First, by partnering with the leading products.global manufacturers and challenging conventionalthinking. Second, by benchmarking the world’s best fitness Tough Enough forequipment and aiming even higher. And finally, by testing and Military Useassessing Green Series products in some of the most demanding The most important featureproving grounds. of any piece of fitness equipment is its long-term reliability. Our innovative warranty protection isGreen Series Family of Cardio Equipment a testament to the durability of our products. But durability isGreen Series was born out of a need to develop highly reliable, about much more than providing an unsurpassed warranty. It’senergy-efficient, easy-to-operate and affordable commercial about performance under pressure. That’s why we assemble andfitness equipment. These had to be cardio products that could test every piece of Green Series equipment at the factory priorstand up over time in a variety of commercial settings, save energy, to delivery.and minimize total cost of ownership. The equipment also had Built with less plastic and more metal, Green Seriesto look great, perform impeccably, and products are rock-solid, having undergone rigorous testing andbe easily assembled and serviced. evaluation in demanding environments for nearly a decade. Health clubs, corporate fitness centers, Durable and stylish, Green Series junior-senior high schools, hotels,includes the 6000 light commercial and fitness facilities throughout theand 7000 full commercial cardio U.S. have been using our equipmentlines in contemporary matte black alongside many of the most widelyfinishes. Each piece offers easy-to- recognized brands in the world. Duringuse, one-touch controls; versatile this time, Green Series products havespeed and incline ranges; Smooth experienced significantly fewer service-Motion Technology™; shock- related issues.absorbing decks; and a variety Recently, the Green Series was putof popular exercise programs. to the test at the U.S. Marine CorpsAdditionally, the 7000 Series offers training facility at Camp Lejeune ina choice of intuitive LED consoles or Jacksonville, North Carolina. Afterembedded touch screens with built-in months of heavy use, often by militarydigital televisions. personnel running at high speeds with heavy backpacks, Green SeriesPowerful and Efficient performed as well or better than theOperating at nearly 90 percent competitors’ products, which costefficiency and using up to 50 percent upwards of 50 percent more.5 HP AC Powerful & Efficient Motor Drive10 NATIONAL FITNESS TRADE JOURNAL

Value of Partnership Over the past two yearsHabasit maintenance-free, we’ve invested millions of dollarslubricant-infused running belts. in state-of-the-art technology,Kuo Shuay high-efficiency experienced people, producttreadmill motors. Rhymebus research and design, and themotor controllers and inverters. largest U.S. based inventoryHutchinson drive belts. Jendel of equipment and parts.pedal assemblies. These global Additionally, we recently movedleaders are recognized and into a new 70,000-square-trusted for manufacturing the foot global distribution centerhighest-quality parts in the fitness and corporate headquarters,industry. The same parts are allowing for greater efficiencies,found in Green Series equipment communication and collaborationand worldwide in many other top among our team members. You’llcardio products costing much experience it the first time youmore. Why? Because smart call — customer service andcompanies understand the value inside sales representatives whoof partnering with those that have answer the phones and respondmastered their core competencies. quickly and knowledgeably.We take great pride in being Equipment and parts are shippedable to work with these industry out in hours rather than days orleaders. weeks. And service and repairThe Smartest Warranty Easily Accessible Speed & Elevation Quick Shifters advice is provided by experienced technicians who won’t leave youProtection waiting for answers.It’s one thing to say your products are reliable. It’s another to backit up. The Green Series warranty is yet another example of how Who Is Green Series Fitness?we continue to challenge conventional thinking. Traditionally, In August 2012, Brigadoon Financial, a private investment company,manufacturers attach different warranties to different products, acquired Hotel Fitness, with aregardless of where and how the equipment is being used. The mission to grow the hospitalityGreen Series warranty is based on the fitness application and sector and expand into otheramount of use. Light commercial environments, defined as non- industries. With expertise indues-paying facilities with up to six hours of daily use, deserve logistics, distribution, fitness,longer warranties, regardless of the products’ commercial rating. customer service and sales, the company has more All Green Series cardio equipment, including our 6000, than doubled revenues,7000 and 7000E Series used in light commercial settings, engineered multiple have a 10-year-frame, six-year- motor, six-year-parts, two-year- lines of Green Series wearables and one-year-limited- cardio equipment, and labor warranty. Full commercial developed a nationwide applications carry a 10-year- dealer network. Now operating under frame, five-year-motor, three- year-parts, two-year-wearables and t h e B r i g a d o o n F i t n e s s one-year-limited-labor warranty. umbrella, Green Series Extended labor warranties are Fitness and its lines of commercial cardio available as well. products are delivering Innovation Drives Everything We Do some of the most energy- We are innovators, committed to efficient, reliable changing the way the industry does and affordable business. From groundbreaking equipment in the products to smarter warranties fitness industry. to how we serve our customers, innovation is the catalyst for See our products in action at www.GreenSeriesFitness.com/ everything we green-series-product-videos. Contact us at 800.862.1509 do. or [email protected] for more information. WINTER 2015 | 11

CABLE OR SATELLITE BOX ISSUES?WE CAN CONTROL IT!Eliminate battery operated remotes and operate any cable, satelliteor IPTV set top box using the TV controls on the cardio equipmentconsole. More channels, more HD content and less expensive.Broadcastvision CABSmall device installed in Controls any cable,between the cardio satellite or IPTV setequipment console, the top box.TV & the set top box. CAB (Console Adapter Box)Battery Operated Remote Cable,Satellite or IPTV Box Eliminates battery Set top box can be operated remote located at the cardio control. equipment or up to 200’ away.Charter, Haivision, DIRECTV, Cablevision, AT&T, Dish Network, Verizon, Time Warner, Comcast, Call now for details:Brighthouse & Cox Communications are registered trademarks & not affiliated with orendorsing Broadcastvision products or services. The use of the logos are for reference only. 888-330-4283 [email protected] www.broadcastvision.com

Spinning® and Star Trac continue to be focused on solutions that grow you business, and innovation thatkeeps us in the forefront of Group Cycle design. The new Spinner® NXT Black Belt™ brings the smooth quietride of a belt to the Spinner bike family. While chain drive remains part of our heritage there is a growingdemand for the function and feel of a belt drive system and the Spinner NXT Black Belt delivers this featurein a robust, iconic design. For more innovation contact Star Trac at 877.782.7872 or [email protected] information about the Spinning Program contact Mad Dogg Athletics at 310.823.7008 (800.847.7746) or www.spinning.com FOLLOW US :©2014 Star Trac. All rights reserved. Star Trac and the Star Trac logo are registered trademarks of Core Industries, LLC. SPIN®, Spinning®, Spinner®, the Spinning® logo and eSpinner® are registered trademarksof Mad Dogg Athletics, Inc. Spinner® NXT Black Belt™ is a trademark of Mad Dogg Athletics, Inc.

Finding the Future of Fitness“If it’s not shaking, it’s not working,” a mantra made famous by tests, we have seen that heart rate is notSebastien Lagree, founder of Lagree Fitness. The French-born only higher during the M3 (Megaformerfitness guru has packed studios worldwide with devotees 3rd generation) workout, but also reachesaddicted to the “shake”. the higher percentile faster and stays there longer compared to a workout on an elliptical machine.”Sebastien designed a set of exercises, a lot from my licensees and their local Lagree Fitness has always had athe Lagree Fitness Method, performed experiences,” Sebastien says. All of his philosophy of innovation and pushing theon a Megaformer that aims at fatiguing licensees have his direct number so they envelope. When he was teaching pilates inyour muscles to the point of exhaustion have full access to his support when the late 1990s, he often felt restricted andthat is characterized by shaking limbs. they need it, but also have the freedom constrained on what the pilates reformersHis unique brand of intense, yet low to make their own decisions. Sebastien could do. “I was tired of having my clientsimpact workout takes you through a dozenexercises in a non-stop, heart-pumping,forty minute routine that’ll leave youshaking, sweating, and feeling exhilarated.His first studio opened up in 2001in a tiny apartment in Beverly Hills, CA.What was once a hidden celebrity secret,quickly spread through word of mouth.He has since licensed his method to over200 studios worldwide and expects toopen up another 100 by the end of theyear. “Business has grown exponentiallyand its because the workout is effective,but also because I treat my licensees andtrainers with respect,” says Sebastien.If you’re looking to try his method don’tbother looking for the “Lagree Fitness”sign on the storefront. From the Oregoncoast where it’s known as FirebrandSports, to SLT in the heart of the bigapple, Sebastien’s Megaformers can befound in studios under a variety of names,all containing the same heart-pumping The ramp lifts the Megaformer to increase intensity.Lagree Fitness method at its core. Whatwould commonly be seen as a marketingnightmare has actually become a encourages his licensees to make their leave to do cardio or to strength train. Withbeneficial aspect of Sebastien’s business. studio their own, to be involved in their my background in bodybuilding I knew“A lot of people thought it was foolish of communities, and to be aware of what I could offer a better workout that couldme to not maximize my brand by having clients in the area need out of a studio. change their body composition withouta franchise. But I don’t want to babysit. I Sebastien is at the beginning stages punishing their joints.” He changed andcreated something that I feel is unique, of conducting clinical trials that compare developed new machines even when otherand sharing it has become a collaborative his workout on his machine to workouts people in the industry told him he couldn’t.effort that has evolved my business more on traditional gym equipment such as Many people felt that he had bastardizedthan I could have on my own. I learn cardio machines. “In our preliminary and strayed away from proper pilates.14 NATIONAL FITNESS TRADE JOURNAL

Lagree Fitness is a great workout for men. than ever. The iFormer has a number of improvements from its predecessors“So be it, I said. If I was straying from each position. The increase in tension including a gear shift that switches thePilates, I didn’t want to do Pilates. I knew maximizes the benefits of the workout and direction of the resistance from push towhat I needed to do and in turn created a reduces the time of the classes from 40 pull and vice versa. In earlier models,whole new workout on a totally different minutes down to 25 minutes. clients would have to manually increasemachine.” Sebastien still implements this the tension by adding spring loads, butkind of forward thinking in his business Sebastien never wants to be satisfied now it has been automated to a simpletoday. He has recently come out with an with the status quo, he is always looking touch of a button.attachment that raises one end of his forward to create something new,machine and increases the tension on innovative, and exciting. On its next Lagree Fitness is also in production innovation Lagree Fitness has teamed up on a body suit with Heapsylon, a wearable with BMW Designworks USA to create fabrics company based in Seattle, the iFormer. Part automobile, part fitness WA. Although the suit is still under equipment, Sebastien’s next creation development, Sebastien has lofty goals continues on the “fast track of fitness” for his upcoming invention including the by cutting down on transition times to suit being able to give the user a complete get his clients to muscle fatigue quicker diagnostic of their body, complete with ECG, EEG, HRV and not to mention proper alignment when working out on his machine. In addition to the suit, Sebastien is also executive producing a documentary entitled “The Future of Fitness” and has a release date of 2016. The documentary explores where fitness came from, where it is now, and what role will it play in the future. Motivated by an article in Popular Mechanics that said that the dumbbell would never change, Sebastien set out on a quest to find out if that was really true. For more information call (818) 260-0433 or visit lagreefitness.comLagree fitness strengthens without bulking. WINTER 2015 | 15

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New and Exciting Can Be Simple and AffordableWhenever you bring new equipment into yourfacility, you’ve got something exciting to talk aboutand show off to clientele, another positive signal tosend. “Let me show you our new weight trainingarea!” When your strength equipment needsupgrading or replacing, you have choices. Youcan always replace existing Olympic benches andracks with new or refurbished Olympic benchesand racks. The drawback is the new equipment isnot much different than what it replaced - a littleshinier, but the same workout experience.Another option to consider is a functional training system with At a comparable cost, a 4 module X-Rack replaces 4 powerthe same exercise functions as conventional benches and racks racks and 4 Olympic benches, while adding suspensionplus a number of advantages. The 10,000+ “Box Gyms” that training stations, monkey bars, and numerous accessorieshave sprung up recently have proven the draw of rack systems for individual or group functional training.for group and individual functional training. People are flowing toit and paying premium dues to be part of it. Putting in your own A 4-module Torque X-Rack with 4 adjustable angle benchesfunctional training system can attract these users and re-energize provides all the exercise function of 4 power racks and 4 fixedyour operation. However, the high price of many functional training angle Olympic benches. But that’s only the beginning. Thesystems on the market has created the false impression that the X-Rack’s ball targets, suspension training stations, groundcost of entry is high. Many operators are delaying taking the plunge rotational trainers and numerous accessories allow endlessuntil they can afford it. combinations of physical movements to keep it always fresh and invigorating. This variety helps keep the user’s exercise program“However, the high price of many functional out of a rut. It fights the boredom that is the biggest cause of straying from an exercise program. Variety is taken even furthertraining systems on the market has created with accessory storage trays that hold medicine balls, kettle bells, and other popular accessories. That’s why the Torque X-Rack hasthe false impression that the cost of entry more accessory and weight storage trays than any other system.is high.” A case in point, the YMCA in Andover, Minnesota planned to upgrade their strength area with new power racks and refurbishedHere’s the good news. For the same cost of replacing conventional Olympic benches and they asked Torque to quote a power rackstrength pieces, you can have a new Torque X-Rack functional from their M line of commercial strength equipment. Torquetraining system and ride the functional training wave into the showed them that they could replace their two power racks and afuture. As a showpiece, it blows the old look and feel out of the set of four fixed angle Olympic benches with one X-Rack system.water. In workout possibilities, it matches conventional equipmentin every way while adding an endless variety of functional trainingpossibilities.18 NATIONAL FITNESS TRADE JOURNAL

Group functional training systems also accommodates all ages and levels of conditioning. Workouts can be tailored to each individual’s beginning conditioning. Participants can adjust their body position to set the beginning resistance level and increase it as they progress. Space Considerations If you’re wondering where to put it, Torque X-Rack systems are modular so they can be configured to fit any space. You can also add moreThe X-Rack enables group functional training that can attract and retain cross modules inexpensively as popularityfit enthusiasts. grows. And for anyone who has worked out in a box gym on job-shopThe equipment buyers were surprised that the cost was a wash. It built racks, it can be disconcerting to feel the equipment bendwas also easier for them to get budget approval for one integrated and move. The X-Rack’s engineered design and 3 x 3 11-gaugesystem rather than for several individual pieces. Other Y’s in the steel feels reassuringly rock solid and safe. This stability only getsarea are now vying for funding to get an X-Rack in their locations. better as modules are added.“I had goose bumps when I saw it being installed andthe reaction from members has been overwhelminglypositive.”Kirk Erickson, Sr. Fitness Coordinator, YMCA – Andover, MNGroup ExerciseUsers can always work out on the X-Rack individually. But the X-Rack modules can be configured to fit existing spaces,X-Rack’s group exercise capability creates opportunities. When expanded inexpensively as popularity grows and customizedyou think about the most popular exercise crazes historically such to meet different training needs.as aerobics, spinning, yoga, or Pilates, they invariably involvepeople performing the same motion together. Participants feel like Summarythey are on a team and encourage each other to strive for higher For the cost of replacing conventional benches and racks, a brandperformance levels in an atmosphere of camaraderie. Fitness new Torque X-Rack system is not only more “new and exciting” butauthorities have begun using the term, “social exercise.” Box now “simple and affordable.” The X-Rack brings the popularity ofgyms tap into this growing phenomenon, and the Torque X-Rack individual and group functional training into your facility scalablesystem can bring it to your facility. Better yet, each X-Rack system’s to any space and group size, and accessorized to accommodateadjustable angle bench provides the group exercise capability of all ages and conditioning levels.three fixed position Olympic benches. With six adjustable anglebenches, six people can perform the same bench exercise together. For more information call 1.877.867.7835, e-mailYou would need 6 flat, 6 incline, and 6 military Olympic benches [email protected], or visit www.torquefitness.com.18 in total - to enable the same group workout experience. WINTER 2015 | 19





Is Networked Fitness a Good Fit For You?The concept of networked fit- One insight, for example, is that after totaling $900 in additional revenue.ness – applying technology to creating a personal account, exercisers get For Babylon Village, New York-basedimprove the exercise experience hooked on the personalized, goal-focusedand provide business insights for fitness and media experience. This is Fitness Incentive, the real-time equipmentfacility owners – was introduced proven to increase visit frequency and monitoring capabilities of their networkedtwo years ago. If, at the time, you retention. In fact, data confirms that those fitness solution confirmed that treadmillsthought “not for my facility” or who set goals with a networked fitness plat- at the end of a row are used as much as“not right now,” it may be time form are proven to work out on average one 100 hours more than those on the inside,to take another look. While the day more per week than those who don’t. triggering staff to rotate lesser used piecesinitial value proposition was very to these high traffic spots. Data like thispromising, more than two years Using networked fitness to communi- helps Fitness Incentive extend the life of itsof data now show how successful cate with exercisers right on the console, equipment, reduce maintenance and lowerthe idea has proven to be for both facilities are engaging with members like replacement costs.exercisers and facilities. never before. For Bellingham, Washington- based Fitness Evolution, a month-long Learning about others’ successes is a upgraded membership campaign netted great way to forecast what success might an astonishing 5.19 percent click-through- look like in your business. But all facili- rate, followed by 60 upgrade purchases, ties are unique in what they offer, what goals they set and who they are competing22 NATIONAL FITNESS TRADE JOURNAL

RATE THE POTENTIAL OF NETWORKED FITNESS FOR YOUR BUSINESS.Mark each statement and tally up your score below.ATTRACTING/RETAINING MEMBERS Strongly Agree Neutral Disagree StronglyEquipment innovations are an effective tool for attracting Agree Disagreeand retaining members.Differentiating my business from others that have similar 54 3 2 1 will benefit your members. The bot-equipment and services is difficult. tom line is always on your mind and 54 3 2 1 exerciser satisfaction is a priority.Cardio exercise is a top priority for my exercisers. 54 3 2 1 With the ever-expanding possibilitiesMy members often use a mobile device while exercising 54 3 2 1 of networked fitness, expect youron cardio equipment. synergy with this approach to grow stronger over time.Fitness tracking is important to my exercisers and I want to 5 4 3 2 1encourage more tracking.My exercisers are interested in cardio workout variety and/ 54 3 2 1 If you scored 15-34, networkedor new challenges. fitness is not a match for your busi- ness. Today, you’re pleased with theExercisers would like their equipment to “remember” 54 3 2 1 cardio offerings you provide mem-them, their last workout, their favorite workouts, their bers, your communications approachgoals and more.Members ask if my gym has a mobile or online app to 54 3 2 1help track progress toward goals.I operate an unattended gym and want to provide in- 54 3 2 1 is working well and/or you feel likeconsole coaching and support for exercisers. your equipment is well managed. Should this change, due to rapidMANAGING YOUR BUSINESS growth, a sudden drop in member-I want a more convenient way to manage my business and 54 3 2 1cardio investments at the facility, at home and on the go.I’m looking for a way to reduce equipment down time. 54 3 2 1 ship or a competitor popping upI want data to tell me definitively how often pieces of 54 3 2 1 down the street, know that networkedcardio equipment are being used so they can be rotated 54 3 2 1 fitness can be used in your plan ofaround the floor. 54 3 2 1 attack.I want to share important gym notices, news and offers 54 3 2 1with my exercisers while they’re using cardio equipment. If networked fitness is a matchI would consider selling selected advertising to local for your facility, begin by makingbusinesses that display on the consoles of my cardio a list of criteria you’re looking for.equipment. Speak with company representativesMy personal trainers would find value in monitoring their to learn more about their productsclients’ cardio activities through back-end reporting tools. and make plans to see demos. AskGRAND TOTAL ITEM TOTALS vendors to quantify their success.against. To find out if networked fitness your business, from improving equipment For example, how many networkedis a good fit for your business, take the management and increasing retention facilities do they have? Have them providefollowing survey. to driving revenue. Networked fitness is customer references of those that have a what you need to take your business to similar installation to your own. And always If you scored 56-75 networked fitness the next level. keep focused on your primary objective: theis a critical need for your business. You health of your business and its members.want to provide exercisers with the tools If you scored 35-55, networked fitnessand experiences they need to reach and is a strong opportunity. This approach For more information call 1 (800)then set higher goals. You want to use provides a lot of what you deem important 786-8404 or visit www.precor.com.these same technologies to better manage to your business and you recognize how it WINTER 2015 | 23

Urethane Power Grip Olympic PlatesIntegrated in even number with symmetrical hole patternSix Hole allows you to have a parallel or opposing grip for easy loading and lifting. Within 2% weight accuracy “quality that makes you strong” cemcostrength.com 855.232.3626



Introducing the NFTJ: Over the years there has beenMYE Wireless a lot of discussion regardingCardioCare™ wireless cardio equipment assetSystem management systems. Some of the equipment manufacturers haveNow Clubs Can Easily Monitor and Maintain TheirEntire Cardio Machine Inventory on One Seamless introduced this on select machines.Integrated CardioCare Online Platform What are the advantages of the MYE CardioCare system?A time and labor saving system long periodically retrieveanticipated by club management and cardio machine data during any Garcia: A few of the fitness equipmentservice personnel has finally arrived. workout session. Data collected from manufacturers do offer some formThe new MYE CardioCare Machine each machine is sent to a secure of wireless asset management. ThisManagement System provides cardio dedicated website that provides any service is usually limited only to certainmachine utilization and diagnostic club staff member or service provider top of the line models and each OEMdata that is “brand agnostic” – from an efficient and easy method to brand has its own separate website toany and every make or model of cardio access and manage the club’s entire access data for their equipment. Clubmachine. The exclusive cloud-based cardio machine inventory. operators want to make the most ofCardioCare Machine Management their investment and keep their cardioSystem (MMS) aggregates all of the We interviewed MYE founder and machine inventory longer than everdata for each club location effortlessly, president Tony Garcia for background before. Several operators approachedutilizing patent pending technology to on this latest advance in club service us seeking a simple brand agnostic and management technology. wireless solution for any machine with a C-Safe port. With one easy to access secure website the MYE CardioCare MMS tracks every single machine – regardless of the brand – and is compatible with equipment going back as far as 2001. NFTJ: So, using the CardioCare system the club staff member or service provider doesn’t have to log into multiple websites to track each brand? Garcia: Correct. Our CardioCare system aggregates all of the data26 NATIONAL FITNESS TRADE JOURNAL

from each machine to worked with some of the Garcia: We utilize proven, reliablebe managed through leading industry service and robust Wi-Fi technology widelyone secure website. As providers to have a clear supported and used by all of thean option for some club hands-on understanding leading equipment manufacturers.operators, we designed of the vital maintenance We specifically selected the Wi-Fithe system to also allow and performance standard based on our requirementembedded OEM systems information they want for technical longevity and to avoidthe ability to send their to see. any wireless technology that coulddata to the CardioCare potentially become obsolete.website. NFTJ: How easy is it CardioCare MMS works on the for users to access the same robust Wi-Fi network as ourNFTJ: How does the MYE CardioCare platform? popular AppAudio system thatCardioCare system work? allows members to listen to club Garcia: The CardioCare user interface TVs on their smartphones. ThisGarcia: The foundation of the is designed to work on tablets and MYE synergy allows club operatorsCardioCare system is a small Wi-Fi iPhones and has a classic PC log in. to have the flexibility of addingmodule that connects to the C-Safe End users can literally use the system either the Cardiocare or AppAudioport of any brand machine. The while they are actively servicing options at any time without theCardioCare module receives utilization a machine using their tablet or need of additional hardwareand diagnostic information from each smartphone. while also eliminating any needmachine and transmits it wirelessly to to support and manage multiplethe CardioCare online management NFTJ: Does the CardioCare system wireless networks. We will becloud. This eliminates the need support “open-platform” architecture? releasing additional MYE productsfor routine physical inspection and in the coming months thatsignificantly reduces the labor costs Garcia: Yes. From the beginning, the connect to the same Wi-Fi networkassociated with collecting important ability to share data seamlessly was an providing operators multiplemachine performance data. integral part of the CardioCare MMS options both on cardio equipment design. We understand that some of and mobile applications.NFTJ: Does the CardioCare system the larger club chains and franchisesreport issues with the machine? have dedicated data management For more information on the systems and want to have complete MYE CardioCare MachineGarcia: Yes, and that is very important. ownership of their data from a system Management System or otherThe CardioCare MMS instantly sends like CardioCare. MYE products, visitmachine service notification alerts via www.MYEClubTV.com or callemail and text message to designated NFTJ: What about the reliability of the 800-779-6759.personnel for immediate action. We MYE CardioCare wireless platform? WINTER 2015 | 27

MMaegmnbeetr EB Club Cleveland, OhioLeading-edge fitness facilities all over the country “Within days of receiving the Helixes, they became our most popular cardioare learning how popular Helix Lateral Trainers are. piece, and they remain our most popular cardio product to this day! We always showcase Helix on our sales tours and every prospect that tries it, loves it!” More importantly, they are learning that — Dr. John Fortuna, President, EB Fitness, Cleveland, OH this breakthrough product can help them “When we show the club to prospective members, the Helix is definitely one of attract and retain members! our selling points. It’s different than anything else in terms of how it looks and what it does with the different muscle groups, so it’s very persuasive when we’re talking about the features of our club.” — Daryl Coston, Anytime Fitness, Brandywine, MD “We show prospective members the Helix and it helps show the range of things we offer, so it’s a plus in attracting new members. Once they join, people love it and I think Helix definitely helps in satisfying and retaining members.” — Betty Linko, Indian Valley YMCA, Harleysville, PA “I go out of my way to show the Helix to prospective members when they’re touring the club because it’s such a different piece of equipment and I think it really helps keep the club fresh and on the leading edge. It’s very popular with our members.” — Grace Fiorilla, Summit Fitness, Chester Springs, PA888.435.4926 (888-HELIXCO) World’s First Lateral Trainer™[email protected]

We Have Over 20 Years ofFlooring Experience Under Our Feet… …That’s why, when it comes to choosing the right flooring for their facilities, health and fitness clients worldwide trust Centaur Floor Systems to do the footwork for them. Centaur steps to the task with a vast selection of high quality brands in floor coverings that stand up to your demands. Call a flooring expert now at 800-536-9007 or hop online to CentaurFloors.com for more information.

Engage Members by BringingFitness Equipment to LifeCardio, circuits, weights, accessories; whatever type of equipment you have in your facility, it’slikely the first thing people see when they walk in your door. And, it’s a major factor in a potentialmember signing on to be a current member.As the club operator, you’ve level. But far too often, exercisers select unique classes that leverage existingcarefully selected the right mix the first program they see so that they equipment like Trekking. Watch for theof equipment with innovative can get running when there are so many launch of the new Trekking program innew features and valuable innovative features that can help achieve March 2015.workout feedback to help people better results. It’s time that we get morecustomize their perfect workout out of our tried and true treads. Capitalize on Fitness Trendsfor their targeted goals. Butare your members really taking Trekking™ by Star Trac is a program Small group training and high intensityadvantage of all of the bells developed by fitness professionals and interval training (HIIT) continue to beand whistles your equipment personal trainers that teaches runners immensely popular trends in the fitnessoffers to help them achieve their to understand the correlation between world. And, that’s only going to grow ingoals or are they simply “quick rate of perceived exertion and heart coming years as more equipment andstarting” their way through their rate training zones in order to get real class options become available.workouts to minimal results? results. First introduced in 1997 by Star Trac this program has been re-tooled for It just makes sense to combine the One surefire way to avoid the workout today’s small group high intensity training two to engage your members for betterplateau is to make sure the members get environment. results. Plus, small group training is athe equipment. That means demonstrating revenue stream for your club and yourthe ins and outs of the different programs In a small group setting right on the trainers.and teaching them how to challenge their cardio deck, elite athletes and noviceroutine. Guide them to work smarter during runners can work out side-by-side as trainers But, what do you offer to make suretheir time in your facility and provide alter both incline and speed to maximize the program is a success?exciting new solutions for them to achieve calorie burn. Because the workout istheir goals. catered to each individual participant, there Why not focus on a sport that’s as hot is ultimate customization and motivation, as it is customizable on equipment that Avoid the workout rut by bringing your helping runners achieve their specific can be used on the main gym floor outsideequipment to life for every member. fitness goals with each class. of a class setting (instead of locked away in a group exercise room)? In one word:Rejuvenate Existing Equipment Best of all, members who participate BoxMaster®…for cardio and strength in Trekking get a better understanding ofTreadmills. They continue to be a staple on the unique programs,any cardio deck, taking up more space as entertainment options,a single product category than any other and training tools thattype of cardio. Everyone knows how to run Star Trac treadmillsor walk, which makes the treadmill a very offer to help themapproachable product for exercisers of any achieve results so that they can use the equipment to its fullest potential outside of class. Bypass “quick start” and make every stride count towards better fitness with30 NATIONAL FITNESS TRADE JOURNAL

training. Pair it with the Turbo option that caters to the novice and This new seat placement alsoTrainer™ air resistance bike for seasoned exerciser to target every muscle invites users to incorporateshort bursts of cardio and it’s a group in the body until now. stability balls for added corecomplete package. isolation. It truly is an all- The newly redesigned HumanSport® inclusive functional training The benefits of boxing by Star Trac is a six dual-piece circuit option for small group sessionsare undeniable; a total body acting as twelve workout stations that or individual product use.workout, high-energy cardio offers options to target every possibleexertion, and all around fun muscle group in the body for a truly Educate members on howthat gets results. But can unique and targeted functional training to best use this equipment toalso be intimidating to those experience. meet their goals and improvewho do not know how to box. their functional strength, andIt typically requires at least With the same base features and sleek watch as they reengage in theirtwo people to participate or design elements that exercisers have come workout.you are relegated to a dark to appreciate from HumanSport, the circuitcorner of a gym to train on a now offers a unique seat design with both Spice up Spinning®heavy bag. Either way, it can up and down adjustability as well as thebe unapproachable enough option to move the seat out from the front The only way to improve uponto deter to some from trying, of the weight stack for standing exercises. the best indoor cycling experience availabledespite it’s amazing benefits. is to offer more options to engage more members. So Star Trac along with Mad The BoxMaster® by Star Trac changes Dogg Athletics introduced the Spinner®the game. With 12 strategically placed Blade ION™ Belt Drive with a smooth,pads on a secure stand, the BoxMaster quiet belt drive to complement the existingallows exercisers to throw any punch line up of outdoor road bike-feelingor series of punches at any time for Spinner bikes like the Spinner Blade anda completely customized workout Spinner NXT.experience. Star Trac has created 7dynamic 30 minute workout programs. All feature fan-favorite options like no-Each workout is 7 rounds with 90 seconds slip grip handlebars with integrated waterof active punching intermixed with 90 bottle holders, double sided SPD® pedals,seconds of active recovery designed for and micro-adjustable seat positioning alla trainer to either take a small group for maximum comfort. And, both ride stylesthrough a workout or an individual training are backed by the exclusive Spinning®session. And, it can be placed on the gym education and instructor network. But nowfloor so that members can box whenever riders can truly choose the ride that theythey want, not just when they have a want in order to achieve their personalsparring partner. goals. Talk about motivation. Pair that with the Turbo Trainer™ Experience the differentiating,commercially-designed air resistance feature-rich equipment and innovativebike perfect for short bursts of high programming solutions available tointensity cardio training, and it’s the ideal your facility. Visit Star Trac booth1-2 punch for small group training that (#1323) at IHRSA 2015 at the Loscapitalizes on the HIIT trend or individual Angeles Convention Center and starttraining sessions that keep people out of to engage your members with truethe workout rut. workout solutions.Functional for AllEveryone wants to do functional training, For more information on how Star Tracbut not everyone understands how to can provide Solutions for your facilityperform functional training properly. And, visit our website at www.startrac.comthere hasn’t been a comprehensive, truly or contact us at 877-782-7872 orinclusive functional training strength [email protected] WINTER 2015 | 31

PHONE: 800-668-2340 www.theinsuranceguy.comFAX: 303-800-05482425 S YANK CIRCLELAKEWOOD, CO 80228 Ken Reinig, President Tiffany White Sales & MarketingCOMPLETE INSURANCE SOLUTIONS FOR THE FITNESS INDUSTRY• Health Club Property • Personal Trainer • Equipment Manufacturers• Liability & Work Comp • Liability • Product LiabilityKen Reinig and his team have been insuring the health club industry for over 20 years.If you would like to partner up with the industry’s leading risk management specialistand probably save some money on your insurance premiums, give Ken or Tiffany acall at 800-668-2340. Or drop them an email at: [email protected] or [email protected]

www.ivankobarbell.com (310) 514-1155

Stairway:Self-PoweredMSthtaeadiUreCSilnAimberThe stair climber was first introducedto the fitness industry in 1983 andhas since then become one of themost popular and most used piecesof exercise equipment in both homesand gyms. Besides the easy-to-useand approachable look of thesemachines, there are alsomany health benefits thatapply when stair climbing.The Stairway, createdby Jacobs Ladder, LLCprovides all benefitsof any stair climber,with great quality whileoffering this machine at amuch lower price for theircustomers. If performed on a regular and lift up yourbasis, a stair climber can benefit leg while working both the front andyour cardiovascular endurance. back of the leg muscles.Stair climbing increases your heartrate and ventilation, speeding up When deciding to build the Stairway a few years ago, Jacobsthe oxygen intake in your body while Ladder, LLC President Bob Palka wanted to offer the sameworking all lower body muscle groups.These machines can also provide body weightresistance for your hamstrings, quadriceps, calves and glutescreating a more lean, lower body. One should always chooseto use a stair climber that allows them to do more workthan the actual machine does itself. The stair climbers thathave independent pedal action will force you to push down34 NATIONAL FITNESS TRADE JOURNAL

Offers Digital Feedback The machine provides digital feedback on elapsed time, how many feet were climbed, rate of speed, and calorie burn. Self-PoweredThe self-powered Stairway is only 30.5” wide, allowing it to be placed where most stair climbers won’t fit. Same Speed and Resistance as JL Using the same speed and resistance technology as Jacobs Ladder, Stairway provides a self-paced, low-impact stair climbing exercise.Jacobs Ladder speed technology but in Easy to Step On and Offa new stair machine. So, he took theJacobs Ladder, stood the user upright Initial step is only 11” off theand replaced the rungs with stairs. The ground, making it easy to get onStairway offers many benefits comparedto its competition. The Stairway is a and off the machine.self-powered, so you can place itanywhere in a facility without worry machine will stop once the user gets to machine, the Stairway offers the sameabout plugging it into a wall outlet. It the bottom step. This is a much easier amazing workout, great health benefitsis a self-paced workout and just like the and safer way to get on and off the unit but at a fraction of other stair climbersJacobs Ladder, you can operate at your than most stair climbers. prices.own speed. The Stairway has a normalstep height but a lower ceiling height The Stairway comes fully For more information on the Stairway,requirement, suitable for most homes assembled and is manufactured in the please visit the Jacobs Ladder websiteand gyms. The Stairway also has an 8” Jacobs Ladder plant located in North at www.jacobsladderexercise.com orstep with four stairs visible to the user Tonawanda, NY, and also comes with call 866.697.4100.at all times. Using the Jacobs Ladder a 4 Year Parts/1 Year Labor Warranty.patented Waist Belt Speed Control, the The Stairway is sold not just around the United States, but all around the world as well. With most stair climbers reaching between $6,000-$10,000 per WINTER 2015 | 35

Premium Five-Star Tanning Tanning from a Increase Membership, Stand-Up More Bottom Line Profits Kind of • HEX originated vertical tanning inCompany! 1979 and remains the global leader today • UL listed tanning system with the highest consumer safety rating • Only HEX utilizes green materials in construction • Over 100 finishes available and includes an IPOD docking station and LED signage • Our patented 3 in 1 smart lamps tan the face, body and legs evenly. They also produce a persistant tan color that increases over the next 4-5 days • Only system incorporating electronic ballasts – 25% savings on electrical bills • Service is our #1 Priority. When you call HEX you are greeted by a friendly sales consultant who can answer all your questions and take care of your every need HTS 9000 with attached dressing room programammable LED display optionalFor more information HTS 9000 please contact us at without attached 1-800-556-3201 dressing [email protected] HEX beds can be customized

Take Workoutsto New Heights Get back to basics with the MtEverclimb™ continuous rope climbing system. Provide a total body workout machine to your athletes that’s safer than conventional rope climbing. Call us today at 866-282-5402 to find out how to add MtEverclimb™ to your facility. MtEverclimb.com Made In The USA

Jumpstart Your 2015 Enrollmentwith Pass A Friend®The NEW Online Member Referral consistent dialogue with their clients to help develop programsProgram from ASF Payment Solutions! that fully answer the demands of today’s club owner. With more and more software platforms moving to the cloud, weASF Payment Solutions has been innovating are seeing an increase in ancillary online product offerings.payment and club management services for “Our clients love the reliability and accountability of our Passover 40 years. Founded by a club owner for club A Friend® program, but more and more they’re asking for anowners, ASF has launched a number of “firsts” online equivalent. Now our clients have the ability to createin our industry such as member payment drafts; their own mailing schedule with customized offers. The bestcheck-in software; and now, the online Pass A part is that they will pay a fraction of the cost. The ROI hasFriend® member referral. skyrocketed from what it was with paper mailings.” Adds Tamara Valdez, EVP of Marketing. “Just like it’s original print counterpart, the online Pass aFriend® marketing referral program allows our clients to track We all know that member referrals are the number oneemail passes sent to members; passes redeemed at the club; source of leads, and ASF’s Pass A Friend® program is amemberships enrolled; and revenue generated. It’s completely data-driven powerhouse. “This program puts a permanentintegrated into the ASF software through an easy to use, step- referral structure in place with the ability to accurately trackby-step wizard.” Says Steve Wilson, ASF’s Marketing Manager and measure its performance. The reporting is one of the best features. Clubs can run consistent reports on passes emailed Being a customer-centric organization, ASF relies on that can be redeemed and converted into new members. These statistics help club owners tweak the program to give them the best return possible.” And the best part is we are here to38 NATIONAL FITNESS TRADE JOURNAL

help our clients develop the best service practices for greater well. Many ASF staffers, including Sean Kirby and myself wereconversions.” Says Sean Kirby, ASF’s VP of Client Relations. involved in club operations in various levels in our careers. We’re here to chat with our clients and share ideas not only The biggest part of the program is the support ASF clients get maximum sales conversions, but also to build lasting valuereceive. From the start, all ASF clients receive ongoing training at the club level.” Tamara Valdez mentions.and support materials on how to get the most value from usingPass A Friend®. ASF will provide tutorials on how to use the As we see it, the potential of this interactive, exponentialonline wizard; best practice instructions; member marketing marketing program is unlimited. “After getting the initialmaterials, and personal support. ASF covers all the bases to mailings set up, it really just becomes a numbers game asensure their clients are informed and educated on how to illustrated in the sample revenue chart.” Says Bob Riches,navigate this unique program. ASF Payment Solutions President. “With the ability to set up general or specific mailings, the user has an endless array of “Overall it’s important to remember that software doesn’t possibilities. From general membership and holiday blasts,sell memberships, people do. Our goal is to provide innovative to targeting specific membership demographics and high-and robust software that gives our clients an arsenal of club referral producing members, clients are only limited by theirmanagement, business and marketing tools. Overall, we own ideas. We also believe that consistent interaction withemphasize that member value; communication and incentives prospects and building club value during the trial period willneed to originate at the club level. Pass A friend® is a great increase the sales conversion.“ Bob added.lead generator, but ultimately it’s up to the club to developthose member relationships to create awareness about the For more information on the ASF Pass A Friend® programprogram. Those valuable incentives will in turn get members visit www.asfpaymentsolutions.com or call 800-227-3859.to refer their friends and family. We’re here to facilitate that as WINTER 2015 | 39

Innovative • Efficient • Durable Go Green in 2015 Last year, we introduced our third generation of the Green Series™. Energy-efficient cardio equipment featuring innovative components, unsurpassed durability and the lowest total cost of ownership in the industry. So, how did we do it? By benchmarking the world’s best fitness equipment and aiming even higher. By partnering with the leading global manufacturers and challenging conventional thinking. And by testing the Green Series in some of the most demanding proving grounds. Discover the Green Series at your local dealer. 800.862.1509wwwGreenSeriesFitness.com • [email protected] Interested dealers inquire at [email protected]



AWseseMssamkeeFnittsnWesosrk/ WfoerllYnoeus!s Building the P.T. Relationship: By: Rob Rideout, VP/Sales/MicroFit, Inc. Fitness assessments create a professional relationship between trainers and newThirty-eight years ago, I landed my first fitness assessment clients. Consider this approach: Offer ancontract. I tested twenty police officers a day for three days, intro package with four 1/2 hr. personalcharging $75 per officer. I earned $4500 and realized I could training sessions. This introduces themake a great living providing this valued service. Ten years later, trainer, who now has an opportunity toI co-founded MicroFit, Inc. and for the past twenty-eight years, “audition for their business.” Sellingwe have refined our programs for fitness and health professionals a package with at least one fitnessto enhance their client services and profitability. assessment will increase retention by setting realistic short-term goals in theTouring Your Facility Reduce Your Liability beginning and by helping members to “jumpstart” their exercise programs.A proper facility tour is critical in establishing A Fitness assessment can play a key This offers real value for new clients andyour credibility. Here is a time-tested idea: role in identifying a “Red Flag” before a an excellent way to sell the benefits ofStart with a complimentary assessment of client begins an exercise program. It can having a personal trainer.blood pressure or body fat. A simple one save your facility from a costly lawsuit ifpage report helps to change your prospect’s it falls within the guidelines set forth by Should trainers give away fitnessmindset from: the “fear of being sold” to: the American College of Sports Medicine assessments? Absolutely not! Does“How can I improve?” They will now be more (ACSM). Your compliance will create an your dentist give away free fillings andreceptive to your presentation! atmosphere of confidence in the way you follow-up office visits? Why should conduct your business. it be different for a qualified fitness Fitness centers often require assessments professional? I suggest you charge $50before members can start exercising. By Educate to Motivate to $75 per thirty-minute assessment.adhering to this standard, you maintain a Bottom line: fitness assessment revenuesprofessionalism that sets you apart from those Education plays an important role in add up fast!who don’t. Clearly, one size does not fit all retaining members! MicroFit providesin your facility. Fitness assessments provide useful, on-going fitness data. The goal is “I used the MicroFit FAS-2 system inbaselines so exercise recommendations can to motivate your members toward healthier our Health Coach Wellness and Vitalitybe tailored to each individual. lifestyles. The result will be increased Center. Office visits went from 20 per participation, goals achieved, retention, week to 100 per week. This system and more referrals. is vital for establishing compliance, accountability and consistency. I “After a careful review of available fitness highly recommend the MicroFit FAS-2 assessment software, we chose MicroFit, system for any fitness center striving due to their excellent database features, to build a profitable personal training simplicity of operation, and educational/ business.” motivational results presentation, as well as other factors such as the professional Aaron Lertzman, C.P.T., Prime Fitness assistance they provide.” Consulting, Phoenix, AZ Dr. Wayne L. Westcott, Fitness Research Standardizing Your Service Director for Quincy College & the South Shore YMCA Having a structured fitness assessment system in place allows you to build consistency into all your programs, making staff training much easier. This results in a testimonial portfolio based on your standardized fitness assessments, which also provides group outcome reports that you can use to negotiate with insurance groups and corporations for a piece of their wellness business.42 NATIONAL FITNESS TRADE JOURNAL

“Most providers of healthy living The Health Club - profitability. MicroFit, Inc. is proud of its programs try to offer the best results Health Care Connection: record in helping health clubs and other all the time. With MicroFit, in three organizations to become more effective in separate associations, I have been Fitness Centers are seeing more “boomers” delivering fitness and other health related able to provide complete new member joining, as doctors are prescribing exercise services in their communities. interviews, expert assessments, and for disease prevention/management. professional reporting from open to Fitness pros offering standardized “Active Sports Clubs values our close, seven days a week. We are able to health/fitness assessments are uniquely partnership with MicroFit for several offer expert motivational tools, real goal positioned to partner with outpatient and reasons: 1) MicroFit’s impeccable setting, and can break down the barriers rehabilitative healthcare services. With commitment to employee training/ to exercise and help our members reach MicroFit solutions, you can confidently customer service; 2) the product their goals.” promote your services to doctors and other is reputable and stellar for it’s health professionals who will provide you defined assessment protocols; 3) the Bryan Soper, Executive Director - YMCA with a steady stream of referrals. presentation, in an integrated fashion in Hudson, Wisconsin is impressive to the consumer; and “MicroFit plays a vital role in 4) their overall process allows for theA Powerful Marketing Tool establishing a starting point for our fitness professional and the member acute patients, athletes, and wellness to engage in a consultative interactionUse fitness assessments for community clients alike. We realized this integrated that sets a foundation for results andoutreach. Health fairs, sporting events, system has the unique potential to add success for the new member.”and open houses are great venues. Offer a whole new dimension of wellnessfree blood pressure or body fat screenings. and prevention to any fitness facility, Bill McBride, President-CEO forLearn about each participant; provide bridging the gap between health care Active Sports Clubsthem an attractive color report, as well and health clubs.”as information about your facility. Invite For more on MicroFit Health/Fitnessthem to visit you with a complimentary Dr. Phil Santiago, Secretary-General – Assessment Systems, call 800-822-0405pass. This can also be an effective way to (FICS-Sports.org) or e-mail [email protected] to receiveintroduce your corporate fitness offerings. Julie Lynn Scarano, D.C. Free demo CD & product catalogue. For Santiago Chiropractic Associates an invite to a Free comprehensive webinar,Boost Corporate Sales contact: [email protected] In summary, a properly designed fitnessWhen approaching companies, you must be assessment program produces dividends.able to show results. Group fitness data can I briefly touched on several service/monitor employee progress. HealthWizard profit center concepts. From selling a5 software generates advanced group trend membership with personal training; addingand other statistical reports that help value to existing programs; limiting youremployers identify health/fitness problems liability; reaching out beyond your facilityand to address them with your help. to attract new members or corporate clients; and forming strong alliances with “Comprehensive Club Management your medical community; you can now (CCM Inc.) has benefited from the have the tools to do the job right! The key MicroFit Software for many years. Our is for you to leverage your investment in company was one of the first to utilize staff and facilities to increase your overall this program in the Pacific Northwest. We use MicroFit in our Clubs and Corporate Fitness Centers. MicroFit has been a critical component of the service that we provide our corporate accounts; it has always been one of our most valuable Value Added Services, as perceived by our clients.” Wayne Westwood President CCM Inc. Past President of IHRSA WINTER 2015 | 43



yesterodavy, ethriskwails l In high intensity functional training, limits are a thing of the past. Insane is the new normal. So the equipment has to be engineered for rock solid stability under the most extreme stress movements. Box gyms are replacing their lightweightPROUD SUPPORTER equipment with The Torque X-Rack. In your case, you only have to buy it once. Both wall mount and freestanding designs can be scaled up to fit any space and grow with membership and revenue. www.torqueXrack.com // [email protected] // Toll Free 877-867-7835

The Best Advice Today, every university in the country, both public and private,I Could Possibly Give provides its students with world-class fitness centers. This alone propels hundreds of thousands of graduates into fitnessBy Gary Hood, Global Fitness Association centers every year. In addition, the aging of that vast generation of Americans – the baby boomers – will increase the number ofAs we head into the New Year, you’ve got to be asking people who have a keen recognition of the benefits of exercise.yourself, “Is there a better way to run my operation?” These factors will have an enormous impact on the U.S. healthAfter being in the fitness industry for over 40 years, I’ve club industry.seen a lot of things – many that made me shake myhead. Yes, there is a better way to do a lot of what we Many of you learned the hard way and have found that oncedo on a daily, monthly, and yearly basis. the Grand Opening and Open House Party is over – the real work begins. Many of you believed you could sign a lease, open the So, what’s my advice? Plain and simple, be the best you can. doors, and business will take care of itself. Not true! Jim Rohn, a motivational speaker, once said, “You cannotchange your destination overnight, but you can change your To ensure you have the very best possible chance fordirection overnight.” success when competing with recreation centers, colleges So if I‘ve got your attention, and you are open to new ideas, with world-class fitness centers, athletic clubs, and low priceand ready to make a few changes in your operation, check out competition, you’ll need to team up with the best.the following information and make it happen in 2015. So, what does a fitness facility do to ensure they have Be better than the others by joining a fitness tradethe very best possible chance for success? Be better than the association that will provide you with daily support and access tocompetition by doing things right. Following the pack is ok in the resources and support you need, no matter how big or smallthe short run, but in the long run you’ll be running the race by your operation.yourself. It’s time to get creative, set yourself apart from thecompetition, the norm, and open your eyes to what’s going on There are people who join trade associations and neveraround you. receive the support they need. So what should you do to prevent this from happing to you? What does a fitness facility do to ensure they have the very best possible chance for success? Here is the answer. Don’t be fooled by all the glitz and glamour, expensive books, trade shows, magazines, and outrageous annual fees some fitness trade associations charge. Align yourself with seasoned professionals who have been in the trenches, negotiated with the landlords, and designed the Cleaning Supplies RightBottle and Towel Holder On The Equipment! 1# for Clean & Safe Equipment Eliminate expensive disposable wipes Prevent germ & virus transmission Fits all equipment: Cardio & Strength Your members will love the convenienceSPECIAL NFTJ PRICING 216-378-4298 www.gymvalet.com [email protected] MONEY: USE DISCOUNT CODE “CLEAN” WHEN ORDERING46 NATIONAL FITNESS TRADE JOURNAL

systems and forms, a trade association you have been in the fitness industry for overcan reach with a quick phone call or email. forty years, that can be hard to come by. You should be looking for a fitness trade Each of us contributes to theassociation that can provide you with true industry’s success in our individual ways,benefits - benefits that you can measure. but we also share a collective responsibil- ity to “do the right thing” and reach out This experience and expertise is for help when we don’t have the answers.available; you’ve just been looking in the That’s where Global Fitness Associationwrong place and have quite possibly been can help.spending your money to feel like you’re partof something bigger. Remember, bigger Global Fitness Association is located in Incline Villagedoesn’t always mean better. Nevada, with Regional Offices in Rocklin, California, and Clayton, California. Created by several fitness professionals If you’re not a member of a fitness trade association, you with over 40 years in the fitness industry, Global Fitnessneed to be . . . but with the right association. Association has emerged as the number one resource in the industry. If you are a member of a fitness trade association, askyourself the following questions and decide if you are really For a free consultation or to request an access code to ourbenefiting. When was the last time you spoke to someone about award winning website, please give us a call.your day-to-day challenges? Is the information you receivedprepared by a seasoned professional or by an employee who has Special thanks to Cate Sundling, Linda Hood, and Garynever owned a business or been in the fitness industry? Do you Gresham for contributing to this article.get the impression that your association is more concerned aboutmoney rather than helping you? If the answer is “yes” to any of For more information about Global Fitness Association,these questions, then guess what. You’re not benefiting! So start or fitness business consultation, contact Gary Hood atbenefiting by contacting the right fitness trade association today. 775-298-1616 or email [email protected]. Whether you’re new to the fitness industry or a veteran, allof us need access to experts to discuss our special needs andchallenges. Consultants in any field are a dime a dozen. But tofind help and support from seasoned professionals, people whoMade in America Over 3,000 colleges, government organizations and health clubs use MicroFit software and integrated testing equipment to assess and track the wellness of their students, employees and members. • Wellness Assessment • Fitness Assessment • Diet & Nutrition • Exercise Training Free trial software: www.MicroFit.com 800-822-0405 [email protected] WINTER 2015 | 47



NFTJWeb.com Your Online One-Stop-Shopping SourceCheck out our free on-line versions of National Fitness Trade Journal at NationalFitnessTradeJournal.comLIST YOUR COMPANY HERE! List your company’s information in our NFTJ Web Directory, both print and online, for only $1000per year (5 issues). To learn more, go to www.NFTJWeb.com, call (541) 830-0400, or email [email protected] MYE Club TV Systems LOCKERS BILT by Agassi & ReyesGym Valet • 866-435-2009 • 800-779-6759 Ideal Products • 800-88-IDEAL • 702-215-2181www.gymvalet.com www.myeclubtv.com www.idealockers.com [email protected] [email protected] [email protected] [email protected] SERVICES FITNESS TESTING NUTRITIONAL PROGRAMS/ Gymtropolis • 918-943-6677ASF Payment Solutions Microfit • 800-822-0405 SUPPLEMENTS www.gymtopolis.com• 800-227-3859 www.microfit.com SupplementsToGo.com [email protected] [email protected] • 877-517-4652 HOIST Fitness [email protected] FLOORING www.supplementstogo.com • 800-548-5438EZFacility • 866-498-3279 Centaur Floor Systems customerservice@supplements- www.hoistfitness.comwww.ezfacility.com • 800-536-9007 togo.com [email protected]@ezfacility.com www.centaurfloors.com PILATES MtEverClimb • 866-282-5402CARDIO EQUIPMENT [email protected] Lagree Fitness • 818-260-0433 www.mteverclimb.comGreen Series Fitness FREE WEIGHT EQUIPMENT www.lagreefitness.com [email protected]• 800-862-1509 Cemco Strength • 855-232-3626 PUBLICATIONS Nautilus Commercialwww.greenseriesfitness.com www.cemcostrength.com Ms. Fitness Magazine • [email protected] [email protected] www.msfitness.com www.nautiluscommercial.comGymtropolis • 918-943-6677 Ivanko Barbell Co. • 310-514-1155 [email protected] [email protected] www.ivankobarbell.com National Fitness Trade Journal Precor • [email protected] [email protected] www.nationalfitnesstradejournal. www.precor.comHelix • 888-435-4926 PowerBlock • 877-316-9853 com [email protected] www.powerblock.com subscriptions@nationalfit- REP-MAXX • [email protected] [email protected] nesstradejournal.com www.repmaxx.comJacobs Ladder • 866-697-4100 Umax Strength • 888-851-8989 REFURBISHED/REMANUFAC- [email protected] www.umaxstrength.com TURED EQUIPMENT Star Trac • [email protected] [email protected] Fitness Equipment Source www.startrac.comOctane Fitness • 888-OCTANE4 FUNCTIONAL FITNESS • 800-748-5125 [email protected] Fit Interactive • 877-941-8784 www.fitnessequipmentsource. Strength Inc. • 800-370-3307Precor • 800-786-8404 www.fitinteractive.com com www.strengthequipment.netwww.precor.com [email protected] [email protected] [email protected]@precor.com Torque Fitness • 877-867-7835 SAUNA & STEAM EQUIPMENT Torque Fitness • 877-867-7835reACT • 888-700-6882 www.torquefitness.com & SUPPLIES www.torquefitness.comwww.reacttrainer.com [email protected] Diamond Fitness • 800-966-7758 [email protected]@reacttrainer.com GENERAL CONTRACTOR www.diamondfitness.com Tuff Stuff • 888-884-8275StairMaster • 888-678-2476 Flynn Construction • 800-434-7759 [email protected] www.tuffstuffitness.comwww.stairmaster.com www.flynn-construction.com SERVICES [email protected]@stairmaster.com [email protected] Mass Movement • 888-508-6277 TANNING EQUIPMENT &Star Trac • 800-228-6635 INSURANCE www.massmovement.com SUPPLIESwww.startrac.com Reinig Insurance Solutions chuck.fedorka@massmovement. HEX Tanning • [email protected] • 800-668-2340 com www.itehex.comTrue Fitness • 800-426-6570 www.keymaninsurance.com SOFTWARE [email protected] [email protected] ASF Payment Solutions TRADE [email protected] LEASING/FINANCING • 800-227-3859 National Fitness Trade ShowVersaClimber • 800-237-2271 Affiliates Capital • 978-400-1628 www.asfinternational.com • 541-830-0400www.versaclimber.com www.affiliatescapital.com [email protected] [email protected] [email protected] EZFacility • 866-498-3279 comCERTIFICATION/EDUCATION healthclubEXPERTS www.ezfacility.com [email protected]’l Fitness Business Alliance • 561-702-5505 [email protected] YOUTH FITNESS• 800-726-3506 www.healthclubexperts.com STRENGTH EQUIPMENT Champions Youth Fitnesswww.thenfba.com [email protected] The Abs Company • 877-294-YOUTH x [email protected] LICENSING/FRANCHISING • 866-219-5335 x4 www.championsyouthfitness.comFITNESS ENTERTAINMENT Ms Fitness / Miss Fitness www.theabscompany.com [email protected] • 888-330-4283 541-830-0400 [email protected]@broadcastvision.com WINTER 2015 | 49