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WALLY BOYKO PRODUCTIONS, INC. PRESORTED STANDARDP.O. BOX 2490 U.S. POSTAGE PAIDWHITE CITY, OR 97503 MEDFORD, OR PERMIT NO. 40CHANGE SERVICE REQUESTEDSPECIAL EDITION 2017 – ESTABLISHED 1982– The Industry Guide for Fitness Facility Management SERIOUSLY TOUGH STAIRMASTER HIGH INTENSITY INTERVAL TRAINING PROVIDES SERIOUS RESULTS. See page 6



11.3 REFLEX TREADMILLPREFERRED TREADMILL FOR HIIT WORKOUTS 1-STEP™ INCLINE DECLINE & SPEED CONTROLS REFLEX™ CUSHIONING FREEMOTIONFITNESS.COM EMAIL [email protected] TOLL FREE 1.877.363.8449

Contents SPECIAL EDITION 2017 6 Check out our free on-line versions of National Fitness Trade Journal at NationalFitnessTradeJournal.com Seriously Tough SHIIT10 What Don’t You Know National Fitness Trade Journal About Indoor Group Cycling Bikes? (541) 830-0400 Publisher Wally Boyko Productions, Inc.14 Why The Pros Train With TANK Associate Publisher Meshelle Boyko18 Selling Premium Memberships Editor Never Felt This Good Wally Boyko Jr. Art Direction Advent Media22 ProMAXima – The Fitness Industry’s Associate Editors Best Kept Secret Ashley Boyko-Mattos, Robbie Boyko, Ronnie Boyko, Christine Minicucci26 National Advertising MGR. Meshelle Boyko Jacobs Ladder introduces Stairway GTL Asst. Advertising Manager -now with no Waist Belt- Jim Clark NMFsS. FBitVneicsse®PrUeSsAidCeonotrdinator Michelle Thomson30 Green Series Fitness Continues to Grow Contributing Photographers Sami Vaskola, Matt Shepley, Carl Thygesen, Wally Boyko Jr. Members Enjoy MYE AppAudio TV Audio on Their Smartphones The National Fitness Trade Journal is published quarterly (four34 Anywhere in The Club times a year with an exclusive Trade Show Issue (July) for Why Offer Comprehensive Fitness / $25 per year by Wally Boyko Productions, Inc. A California38 Wellness Assessment Services? Corporation, P.O. Box 2490, White City, OR 97503. Editorial42 contributions must be accompanied by return postage and will be handled with reasonable care; however, the publisher is not Wellness Benefits of Red Light Therapy responsible for unsolicited materials of any kind. Any material accepted is subject to such revision as is necessary to meet46 requirements of this publication. The act of mailing material shall constitute an express warranty by the contributor that Don’t Be Clueless When It Comes the material is original and in no way an infringement upon to Branding and Advertising the rights of others. Reproduction of this magazine in part or whole without consent, is prohibited. Send subscription inquiries and address changes to National Fitness Trade Journal, P.O. Box 2490, White City, OR 97503 Phone (541) 830-0400 Fax (541) 830-0410. Wally Boyko Productions, Inc., does not endorse advertised products or services represented in this magazine. Furthermore, WBP is not responsible for any warranties or manufacturer claims of product performance.4 NATIONAL FITNESS TRADE JOURNAL

AnyOne. AnyWhere. AnyTime. Through ASF’s club management software products, we help club owners stay connected to their business wherever and whenever they choose. Sign up more members with My Enrollment no matter where prospects are; increase training revenue purchases and attendance with My Mobile App; and manage your training department more efficiently making sure all of your members are achieving their goals with My Scheduler. ASF’s software apps are designed to increase club revenue no matter where you are, or what you’re doing.PYoroudrucNt ext Great CardioYou Can’tTrain for a5k and 800.227.3859 aassfpfpaayymmeennttssoolluuttiioonnss.c.coomm FALL 2009 | 5

HIITMill and HIITMill X C ore Health & Fitness’s newly released StairMaster HIIT program is proving to be(as seen here) offer the some seriously tough SHIIT. A grueling yet rewarding workout that challengesbenefits of sled train- members to push themselves and utilizes some of the toughest workouts in theing, lateral training and gym. High Intensity Interval Training has been around for years, but with the growthspeed and agility train- of CrossFit and similar facilities, HIIT programs, HIIT sporting events and increaseding. HIITMill & HIITMill popularity in the media, the benefits of this type of training are more in the consumers’X are self-powered, eyes than ever before. It is a booming trend that many fitness experts believe is herenon-motorized, portable to stay, due largely in part to its numerous scientifically-backed health benefits,training tools. shorter time investment, the ability to motivate participants through an engaging group environment and the option to incorporate group competition. With its growing popularity, there has been a surge of HIIT oriented facilities and courses popping up and so it’s more important than ever for facilities to provide engaging programs that are rooted in science and offer real results. This fierce new StairMaster HIIT program promises to leave your members hurting for more. The program gives you the ability to leverage StairMaster’s unique line of High Intensity equipment, which includes products like the BoxMaster™, HIITMill, AirFit Bike and Upper Body Ergometer, to promote your facility and attract new members. It also allows the flexibility to incorporate a range of other equipment including free-weights, plyometric devices, rowers, the Gauntlet and a myriad of other cardio and strength products, allowing you to tailor it to your existing equipment and your members’ needs. Core Health & Fitness recognizes that HIIT programming is only as good as the trainer delivering it and so they have created a complimentary, comprehensive training manual to educate your staff on the science and intricacies of HIIT, and offers a service to supplement the training program with a live 4-hour, hands-on workshop led by a team of world class Master Trainers. The service is a highly-recommended addition and serves to empower your training staff so that they can create the best possible experience for your clients. Trainers and coaches attending the live workshop will participate in both a lecture and hands-on training, and will be provided with a certificate of completion following the workshop. The training and programming manual is a comprehensive training guide covering the base science and programming methodology needed to deliver safe, efficient and6 NATIONAL FITNESS TRADE JOURNAL

The 3mm cushioned With StairMaster HIIT, HIITMill X belt pro- club owners can create vides more traction in a new revenue stream by simulated sled pushes tapping into a massive and can be used for growing market, and do training with athletic so with the assistance and resources offered by cleats. StairMaster to help drive new opportunities that will assist in business growth, space utilization, training revenue and client satisfaction. StairMaster even offers a free ROI calculator to gauge the financial benefit of adding a HIIT program to your facility. The StairMaster HIIT programming and solutions package gives owners the ability to leverage StairMaster’s unique and innovativeresults-based HIIT programs to your clients. This manual includes selection of high intensity equipment. Equipment that is botha breakdown of the 4-hour live workshop contents and is part ofStairMaster’s larger Digital Solutions Package, which they have made popular with members and offers a space efficient solution foravailable as a free download to their customers. creating a high intensity circuit. “The StairMaster line up of high The Digital Solutions Package is used to aid the successfullaunch of StairMaster HIIT programs in your facility so that you can intensity products is truly unique and can be used in conjunctionmake sure your staff, clients and community know you are updatingand growing your program offerings. Included are numerous editable with existing high intensity tools you may already have like rowers,digital tools giving you the ability to offer promotions internally withposters, videos, client handouts and a variety of content, as well as kettle balls and plyo equipment,” explained Dustin Grosz, Presidentpromote your programs externally with print, web and social mediacontent. of Core Health & Fitness. “The HIITMills and AirFit UB specifically, The StairMaster HIIT program offers a great opportunity to provide the metabolic challenge of sleds, farmers carry and battlegenerate a new revenue stream for facilities who do not yet offer anyHIIT programming, and for those who are looking to upgrade their ropes in a fraction of the space and with a much shorter transitionprogram, improve their course quality, credibility, and marketability.For those who have not yet adopted HIIT in their facility, the benefits time for users.”for your facility are just as impressive as the benefits for your clients.“HIIT programs provide members with a challenging workout that The AirFit UB provides the same effect as battle ropes indelivers power, speed, endurance, agility and balance results for 1/10th the footprintyour clients,” explained Jeff Dilts, VP of Product Development &Innovation for Core Health & Fitness. “Variety in the programming HIIT as a category is here to stay, and when it comes to HIITkeeps things fresh and fun for trainers and clients. Facilities should products, programs, and even promotions, StairMaster offersbe encouraged by the combination of increased offerings of HIIT the complete package to help you succeed in the industry.programs and the impressive success of gyms that offer HIIT If you would like to have your trainers and coaches HIITprogramming.” certified by Core Health & Fitness Master Trainers, leverage StairMaster’s unique HIIT products to attract new members, or Your clients benefit from a full body workout that can build learn to market your own exciting HIIT program to create a newstrength, reduce fat, improve overall cardiovascular health and source of revenue for your facility, visit corehandf.com/SHIITimproves both aerobic and anaerobic performance. Beyond or call 1-877-782-7872.fitness, HIIT programs offer clients the ability to participate in agroup training course that will build confidence and community.StairMaster HIIT is more time efficient, remains fun and engagingwhile challenging members to push themselves farther physicallythan they knew they were capable of. SPECIAL EDITION 2017 | 7

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workouts+watts = wealth Choices. Practically every day we are faced with making choices. Choices in what we eat, what we watch and what we buy. It’s no different in the fitness industry, as people have a wealth of choices when it comes to where they workout. Today, gyms are having to get very creative in how they attract and retain members. WHAT ARE YOU DOING TO STAND OUT?Facilities like Eco Gym (pictured above) are changing the game by incorporating ECO-POWR™ equipment in theirgyms...and it’s not just about saving energy. Eco Gym is turning the sustainability angle into a true game changer by offering membership incentives to its members for the amount of energy they produce in their workouts.Members can lower their dues while Eco Gym increases and retains memberships. Everybody shares the wealth! Contact us today to learn how incorporating ECO-POWR™ in your gyms can turn the equation in your favor!G510 Indoor Cycle G575U Upright Cycle G575R Recumbent Cycle G875 Elliptical 1.800.709.1400 | GOSPORTSART.COM

What Don’t You Know AboutIndoor Group Cycling Bikes?Learn the right questions to ask before buying a bike.Who exactly should an indoor group cycling matter what decision you make we want to be sure youbike be built for? have the knowledge you need to settle on the right one for you. To help, we created The Biker’s Dozen, our handyIt shouldn’t be built for riders. It shouldn’t be built for list of 13 questions that you should be asking yourself –gym owners, either. Nor should it be built for maintenance and every manufacturer – when considering which indoortechnicians. Rather, a truly great indoor group cycling bike bike to buy.should be built for all three. But how can you even tell? The Biker’s Dozen was developed based on the lessons When you’re in the market for a new indoor group we’ve learned since setting out more than 20 yearscycling bike for your studio or gym, you have a major ago to create a bike that would exceed the demands ofdecision on your hands – and there’s no shortage of indoor group cycling. Building on our past generationsoptions. At Keiser, we understand this and it’s why no of bikes through constant innovations, we designed the Keiser M3i, which isn’t just any indoor group cycling bike. It’s the industry’s only indoor group cycling bike built around YOU – that’s YOU the rider, YOU the gym owner and YOU the service technician because YOU are always our priority, no matter who you are.10 NATIONAL FITNESS TRADE JOURNAL

The Biker’s Dozen 7 Is the gear you are in displayed so you know your resistance level and so you can get back to it after 13 Things to Look for When Buying an an interval? Keiser was the FIRST to display the bike’s Indoor Group Cycling Bike gear, allowing you to know the resistance level on the M3i – and how to get back to it after an interval. Even1Is the Bike Certified by TÜV for Power today, some indoor bikes still do not display the gear. Accuracy and Safety? Don’t believe our competitors’ accuracy hype. Demand TÜV’s 8 Does the bike’s digital system allow you to EN957-10 or EN ISO 20957-10 Certification download workout data to a mobile app and communicate to prove it. The M3i was the first indoor bike with a group class projection system at the same time? The to receive the TÜV EN957-10 Certification for M3i’s digital system allows you to download workout data to a Power Accuracy and Safety. mobile app and communicate with a group class projection system simultaneously. Make sure the competition can do both –2 D oes the bike’s flywheel and drive-train design accurately SIMULTANEOUSLY. simulate a road bike feel? The road bike feel is determined by the kinetic energy of the flywheel. If the flywheel is too heavy 9 Are the crank arms curved to accommodate or spins too fast, the bike will appear to pedal itself, increasing the wider pelvises and footwear of average the risk of injury and limiting the results of a workout. The M3i riders, or are they straight? Straight crank arms simulates only the kinetic energy that a road bike would have, and are designed for bike shoes and the narrow no more. pelvises and Q Factors of elite cyclists. The M3i crank arms are curved to accommodate wider3 Is the bike quiet and smooth, or does it have a hum and/or footwear and riders of all shapes and sizes. vibration? The M3i is a very quiet and very smooth ride. 10 What has to be removed to inspect a belt? What about4 Do the power and cadence numbers on the display show changing a belt? Only eight Phillips head screws must immediate and stable information? The power and cadence be removed to inspect and change the belt on the M3i. Ask our numbers on many displays jump around and lag by 2 to 4 competitors to show you what it takes on theirs. Remember, it’s seconds. On the M3i, numbers are immediate and accurate. not just one bike that your maintenance tech has to service – it’s a roomful.5 When raising the handlebars, do they move forward away from the saddle to accommodate the longer torso 11Is the flywheel located at the rear of the bike – out of the and arms of taller riders? Keiser was the FIRST to design a sweat zone? Keiser was the FIRST to move the flywheel to V-shaped saddle-and-handlebars adjustment, enabling the M3i to the rear of the bike, allowing the M3i to be more reliable, easier to accommodate the longer torso and arms of taller riders. clean and better protected from sweat and corrosion. 12 Does the belt have an automatic-tensioning system? The Poly-V belt on the M3i is self-tensioning and maintenance free. If an indoor bike doesn’t have an automatic- tensioning system, it will be costlier to maintain and could be over- or under-tensioned by a maintenance tech, resulting in further maintenance issues. 13Is the bike proven? How many have been sold? With its continuous improvement over the past 10 years and more than 250,000 bikes sold worldwide – with over 90 percent still in use today – the M3i is well proven.6Is the shifter mounted on the handlebars for easier and Discover more about Keiser M Series Cardio products at safer operation when riding out of the saddle? The M3i keiser.com/NFTJshifter is mounted directly to the handlebars for easier and safer Call: +1 559.256.8000operation, especially when riding out of the saddle. Email: [email protected] SPECIAL EDITION 2017 | 11



Add Value.Grow Business.What did a locally owned andoperated gym do when thebig gym chains came to town?They found their PRIME!Facing increased competition, Achieve Fitnessin Fleming Island, Florida separated themselvesby adding the most innovative and cutting-edgestrength equipment in the world. ChoosingPRIME Equipment:• Added value to their facility• Drove new memberships• Increased PT revenueVisit www.PrimeFitnessUSA.com/achieve or scanthis QR code to read the entire Achieve Fitnesssuccess story on the PRIME Fitness blog.“We chose PRIME Fitness equipment at Achieve Fitness because of its differentiatingtechnology, its WOW factor and its ability to sell memberships and personal training.” – Jarrod Saracco, President of Health Club Doctor, Inc.855.269.4378 • PrimeFitnessUSA.com • [email protected] IN THE U.S.A. ©2015 Specialty Fitness Systems, LLC. Machine images represent products at the time of printing. Future specifications are subject to change. PRIME, Evolution, Hybrid, Legacy and SmartCam are trademarks of Specialty Fitness Systems. Any use of these trademarks, without express written consent of Specialty Fitness Systems, is forbidden.

Why The Pros Train With TANKM eet TANK, the first and only All Surface Because of its versatility and applicability, TANK is used Sled designed for ultimate team and across the board with innovators and professionals from group training. TANK goes portable to any celebrity trainers to pro athletic teams, including the Pittsburgh surface, blows up workouts in 1/10 the time Steelers, Philadelphia Eagles, Tennessee Titans, Tampa Bay of cardio, crushes boredom, trains up to six Buccaneers, Carolina Hurricanes, Indiana Pacers, Dallas people at once, and can help rehab athletes Mavericks, Minnesota Timberwolves, New York Yankees, and prevent injuries. Minnesota Twins, and more. Something that resists the athlete’s effort to accelerate and Why the Pittsburgh Steeler’s train with TANK run faster is an exercise technology that has never existed before. TANK’s ability to engage the entire body in a unique way that is Training with TANK provides a full body workout while increasing ideal for athletics is one of the reasons the Pittsburgh Steelers speed, acceleration, and explosive power. The faster athletes have 5 TANKS. They realized that athletes need full-body push TANK, the harder it gets. movements in training that can mimic the full-body movements they need in the game. “I use the Torque TANK with my athletes on every phase of work, speed, power, strength, acceleration, and deceleration- for both the lower body and upper body”, explains Pittsburgh Steeler’s head strength and conditioning coach, Garrett Geimont. As shown in the photos, the Steelers incorporate more than five TANKs into their training sessions, utilizing the TANK GT, team training accessories.Rain or shine, the Pittsburgh Steeler’s incorporate TANK Just as athletes must handle any training or gameinto their program and can train up to 6 athletes at a time condition, TANK performs on grass, artificial turf, syntheticwith a single TANK. rubber, carpet, wood flooring, and more.Who use TANK? In order to keep players strong and injury-free, trainers andFrom elite athletes to senior citizens, TANK’s variable coaches place high value on two key elements of training:magnetic braking technology allows any level of user to train prevention and rehab. As the largest joint in the body, and oneat their level. These are some of the reasons that TANK is an of the most easily injured, knee injuries are a persistent issueideal fit for coaches that want to create a championship caliber among professional athletes. Preventing knee injuries startsteam, club owners that want to increase membership with an with strengthening the muscles surrounding the knee, such asexciting product, personal trainers who want a product with the quadriceps group and the hamstring group. Using TANK,endless personalized training potential, and any athlete who teams have been able to replicate the real motions performedwants to take their game to the next level. during their game, while using TANK as a stabilizer and added14 NATIONAL FITNESS TRADE JOURNAL

force of resistance to help build strength around their knees in “Rows are awesome for a baseball athlete. Because our backorder to prevent injuries such as ACL tears, which can take a muscles are what we are working the most when we pitch, thatplayer out of their game for months. is where we really want to be strongest. Being able to get in the position of a pitch follow through using TANK and doing the row When injury does occur, TANK is a powerful tool that can movement is extremely effective.”help trainers heal their players effectively. Using differentlevels of resistance, trainers can help athletes work their way TANK’s Continuous Innovationback to a healthy body. Because TANK resists the user’s efforts Torque’s new TANKto accelerate and push faster, athletes are able to build up Performance Handles werestrength slowly over time in a safe and manageable manner. created from the feedback andThe science of this resistance is represented by the “TANK input of these elite coaches andPower Curve,” which is a simple lever that allows users to easily performance trainers. While manyadjust resistance without changing weight. For rehabbing a knee users like the tall, upright, feel andinjury, this is especially convenient, as athletes can build up function of the current “classic” handles, thefrom slow, rehabilitative movements, to full on high intensity new Performance handles will allow users to getinterval training as they progress over time. into a lower, more ergonomic running position, ideal for athletes and sport-specific training. The Torque Performance Handles When it comes to football, deceleration is considered one of are curved inward and forward, drawing the user’s hands closer,the key training aspects to creating an all-star team. The ability putting less stress on the shoulders, reflecting a true runningto cut and quickly change directions can be the difference position. The performance handles also add a secondarymaker between who goes to the state championship or even the horizontal grip position and a higher attachment point for pullingsuper bowl. The Pittsburgh Steeler’s trainers quickly discovered movements. The elevated attachment point creates a moreTANK’s use for deceleration training, and found it so important horizontal pull that requires less weight for traction.they now dedicate certain days of the week to TANK training. Upuntil now, training technology has only simulated deceleration Users will have the option to purchase the new Performanceon various stationary platforms, while TANK is the first piece Handles along with the current TANK model and handles online.of equipment that delivers real world deceleration training on Additionally, current TANK owners can purchase the handlesthe run. Nothing else comes close. separately to add a performance option to their TANK training. The Performance Handles assemble easily with a simple bolt andThe Steeler’s use the TANK waist harness to increase can be changed out in a matter of minutes.deceleration skills and increase agility and speed. Whether you are training a professional football player, highFor Logan Shore, protecting the rotator cuff, strengthening school athlete, or guiding active aging training, TANK’s variablethe core and back, and perfecting form are key focuses in resistance brake technology allows users to easily adjust the levelbaseball training, and are aspects of training that become of resistance they want to train at.especially crucial when pitching around 94 miles per hour.Shore, newly signed pitcher in the Oakland A’s league system Torque Fitness works with elite trainers and coaches to bring youweighs in on some of the movements he finds most effective the most innovative products and training programs. With thefor baseball training. purchase of any TANK, Torque will provide a FREE TANK team training guide that will give you a variety of exercise ideas, training tips, and pictures. Contact Torque today. P: (763) 754-7533 E: [email protected] W:www.torquefitness.com SPECIAL EDITION 2017 | 15



We Change Lives from the Core follow us on: call for details 1-866-219-5335 • outside the U.S. 1-908-879-2713 www.theabscompany.com The Abs Company, P. O. Box 9 Chester, NJ 07930 Patent and trademark information available upon request. © 2016 The Abs Company

Selling Premium MembershipsNever Felt This GoodC hances are, you’ve probably seen one of Patients walk into these clinics every day with varying de- the big fitness brands in your local market grees of pain and discomfort, and often their muscles are tooadvertising that they’ve added HydroMassage stiff and tight for the provider to maximize their treatment.beds or chairs to their clubs. Maybe you’veseen one of their ads targeting new members with Enter HydroMassage.“Come in for 5 free massages”. But if you’re not realfamiliar with the concept yet, you may be wondering When you start a massage and turn the pressure up to 10 (ifabout the industry buzz for these things. you’re brave enough), you’ll feel surprisingly powerful waves of warm water move up and down your body. Imagine a strong After all, a massage chair is a massage chair, right? Turns out shower massage without getting wet.this technology is having a bigger impact on the bottom line thanyou might think. Let’s take a look at HydroMassage from a club By combining heat and massage together, you get a reallyowner’s perspective. effective way to relax the muscles. Plus, you can target specific areas of the body, which is good for any problem areas.How It All Started. For Gym Members Too?The background on HydroMassage is that these types of unitshave been used by physical therapists, chiropractors, and pain You’re probably thinking, “OK, that sounds nice for medicalmanagement doctors for more than 25 years. offices, but why are they in fitness clubs?” Well, it would probably be false to say “because they feel really really good” isn’t a big part of it. Members love getting a 10-minute massage after their workout, and even come back to use them on their off days.18 NATIONAL FITNESS TRADE JOURNAL

But a few trends came together to make the Fast forward, Amy’s premium membership salesintroduction of HydroMassage to fitness clubs close rate went through the roof, and she now hasgo a little faster than planned. over 50% paying for her premium membership. First, clubs began recognizing that “We’ve experimented with a number of“recovery” is an important part of theworkout. It’s great to offer members every different concepts in our premium package,way possible to torture their muscles, but but nothing else had the impact that we’vemost don’t do a great job helping members seen from HydroMassage”, commented Amy.with soreness in between workouts. After all, if a “Our premium memberships doubled.”member does a killer personal training session but istoo sore to come back to the gym for the next two weeks, Your Sales Team’s Best Friend.what good is that? Another good example is Chuze Fitness. They have grown Second came the decline of UV tanning. It doesn’t take too rapidly in recent years, and now have 23 locations in 3 states onmany news stories about the negative health consequences be- the west coast. As one of the first groups to really see the powerfore your members start to ask, “Why do you have tanning in of HydroMassage, Cory Brightwell and Kris Petersen of Chuzeyour health club?” started with 3 units in their early clubs in 2008-2009. As club owners started seeing the writing on the wall and But they noticed the biggest change once they started usinggetting rid of tanning, they needed other revenue producing ser- HydroMassage on club tours. Their salespeople gave prospectsvices to replace them. As it turns out, HydroMassage is about the a sample massage and saw their closing percentages spike.same size and has similar power requirements to tanning beds, HydroMassage quickly earned the nickname of “The Closer”.so it was an easy plug and play for clubs making the change.And the revenue models are somewhat similar, which leads us So Cory and Kris bumped up the number to 4-5 units perto the fun part. location, and continually added more and more HydroMassage due to high member demand. Now their newest clubs have 7-8Instantly Boosts Close Rates. units, with both the Lounge and Bed models available.Here’s the real reason you’re seeing HydroMassage in clubs all HydroMassage Lounges in Chuze Fitnessaround you: Plain and simple, with HydroMassage in your club,you sell more premium memberships. Imagine what your prospective members will think when they walk into your club, see a space like the picture above, and find Right now, the job of your sales team or website is to do out they can get a massage every day. Bottom line, for such a bigwhat? Get more people to buy a membership, right? But many increase in your club’s revenue, adding HydroMassage is reallyclubs miss out on all kinds of up-sale opportunities when the easy to do.member is in “buy-mode” the day they join the club. So, are you ready to start selling more premium packages? “Gym owners we work with self-admittedly aren’t doingwell selling premium memberships,” commented Dan Visit www.HydroMassage.com/NFT or call 1-800-655-6811Kennedy, HydroMassage VP of Sales. “If you’re only getting now for more information on HydroMassage. Ask how you can20% - 30% of your members to buy anything beyond your get HydroMassage in your club with no payments for 3 months.basic membership package, you’re missing out on so muchlost revenue.” Amy Buehme of Catalyst Fitness was a prime example.A previous Gold’s Gym franchise, Catalyst Fitness has sixlocations in upstate New York. Over the years, Amy heard theHydroMassage pitch in Rex Roundtable meetings, but hadn’tquite been convinced that it could work in her club. Only 25%of her new members were buying the premium membershippackage, which opened the door for HydroMassage. Amy decided to give HydroMassage a shot, and installedtwo Lounges and one Bed model in her Williamsville, NY club.She included 10-minutes of massage per day in her premiummembership package. SPECIAL EDITION 2017 | 19

Embrace TechnologyYour members will love you for it! NOW INTRODUCINGMYZONE® VIRTUAL CLASSESThe only system in the world with fullMYZONE® feedback integration.FUNCTIONAL PROMPTSEliminating the need for instructors to usewhite boards.PRIVATE MESSAGINGCommunicate intimately with clients via theMZChat feature within the MYZONE® app.MYZONE® app available on©MYZONE® 2017. All Rights Reserved.Learn more at myzone.org

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ProMAXima – The FitnessIndustry’s Best Kept SecretOur History itself from a fitness oriented startup company, doing what wasProMAXima is an American success story, but like few others in necessary to eke out a profit, to a company that designs and buildsour industry, it honestly sprouted from very humble beginnings multiple lines of Strength and Fitness Equipment for all segmentsand grew into an industry leader with minimal fanfare. Bob of the market worldwide.Leppke, the founder of ProMAXima, graduated from Pitt StateUniversity in 1965. After a brief stint in the NFL, Bob founded In the 1990s, ProMAXima developed a core specialty inProMAXima in 1967. A fitness enthusiast since youth with an the education market. This is because high schools neededentrepreneurial spirit, Bob started the company in a 10’ x 10’ ProMAXima’s expertise for providing equipment that alwaysgarage. Living out the American dream, Bob continually grew the worked, would last for decades (not just years), was highlycompany over the last 50 years selling over a billion dollars in customizable for deployment into oddly shaped weights rooms, andfitness equipment. All of ProMAXima’s strength and conditioning could be configured with each school’s colors, logos, and mascots.equipment is made in the USA at their 450,000 square footworld class manufacturing facility. Bob takes great pride that Most importantly, ProMAXima’s cost efficient solutions were aProMAXima Strength and Conditioning Equipment has always great fit, and increased the school’s ability to purchase as muchbeen manufactured in the USA. equipment as possible with their limited budgets. As ProMAXima became the leading Strength and Fitness provider to education, From the beginning, ProMAXima focused on producing only the the company also became experts in understanding the uniquehighest quality heavy duty equipment, with customized product needs of high school and collegiate athletics.designs and high-speed delivery. Most importantly, ProMAXimahas maintained an almost fanatical focus on product cost, whichallows them to pass through cost savings to their customers. In the early days of the 1960s and 1970s, ProMAXima sold avariety of products and made machines and components for severalfitness companies. By the 1980s, ProMAXima had transitioned The ProMAXima Advantage The world of fitness equipment has changed. Today, more than ever, Fitness Equipment needs to be extremely durable and yet, still affordable. ProMAXima’s value starts with rigorous manufacturing quality standards, an endless pursuit of innovation, and a commitment to customer satisfaction. As a result, ProMAXima is a highly regarded name among those who demand both peak performance and value. Purchasing equipment directly from ProMAXima cuts out the middleman, which results in savings of between twenty to thirty percent, sometimes more. In addition to manufacturing high quality equipment built to last for decades, Bob insists that the company owns every aspect of the complete end user experience. The process starts with helping customers to optimize their fitness center by designing the gym layout with a focus on safety and efficiency. Once the right mix22 NATIONAL FITNESS TRADE JOURNAL

of customer equipment is identified, ProMAXima will then build the equipment and flooring, ProMAXima also provides serviceseach piece of the equipment to the customer’s needs customizing to prepare a gym for any necessary upgrade. This can includethe equipment for both functionality and appearance. Once the rearranging existing equipment and removing existing equipmentequipment is manufactured, it is loaded onto ProMAXima’s fleet (disposal if needed) as part of the installation process.of trucks, then delivered door to door by ProMAXima drivers andinstalled by ProMAXima personnel. There are no multiple vendor ProMAXima builds their equipment in-house in its state-of-run arounds. With ProMAXima everything is manufactured, the-art 450,000 square foot manufacturing facility located inloaded, delivered, and installed by ProMAXima personnel. In the Houston, Texas. During a recent visit by an international customer,rare event that there is an issue, it will be promptly corrected by they were quoted saying “wow, you really manufacture, notProMAXima staff. just assemble”. Starting with raw American steel, ProMAXima produces US manufactured equipment that is available to customers worldwide. ProMAXima’s equipment will last for decades, and is a preferred provider for every branch of the US Military, FBI, First Responders, Brand name Hotels, Multi-Family properties, Gyms and Education (Universities and High Schools). ProMAXima’s equipment is put to the test in some of the toughest conditions imaginable and is built to over-perform. This coupled with ProMAXima’s commitment to quality, customer service, and end user experience makes ProMAXima the best kept “value for the money” secret in the fitness industry. To provide a complete turnkey experience, ProMAXima also To learn more about ProMAXima Manufacturing calloffers a complete line of athletic floor products. These floors 800-231-6652, email [email protected], or visitrange from heavy Olympic lifting floors and platforms to state-of- www.Promaxima.com.the art rubber flooring deployed in a today’s gyms. In addition to SPECIAL EDITION 2017 | 23

NEWLY DESIGNED,MORE INCLINED.Meet the redesigned ELEVATE Row ADJ andELEVATE Core ADJ, part of the re-imaginedELEVATE Circuit. Now with 7 levels of awesomeyou and your members will love.More incline means a more targeted andchallenging workout with precise adjustabilityfor your entry level fitness enthusiasts andyour most elite athletes. And all in anew matte black finish.For more informationvisit learn.totalgym.com/adjustor call 858 764 0078. Always Inclined. © 2017 Total Gym Global Corp. All Rights Reserved.

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Jacobs Ladder introduces Stairway GTL-now with no Waist Belt-W hy do commercial stair-climbers climber using our Jacobs Ladder speed control system. So, cost so much? Why are they we took Jacobs Ladder, stood the user upright and replacedalways breaking down? And, why are the rungs with stairs.” Jacobs Ladder uses a waist belt tothey so tough to get onto and tough to get determine speed and braking, so, you are always in control ofoff of, especially when you are fatigued? your speed. This ensures that the user is neither under-workedThere is an 18” step to get onto these nor over-worked. Now, Jacobs Ladder LLC is introducingmachines. None of my seniors can use it. Stairway GTL (go tether-less). They have removed the waist belt Jacobs Ladder LLC President, Bob Palka, says they getthese questions all of the time while talking to health club for those customers that are not used to using it and feel moreowners and personal trainers.For 28 years, there was comfortable using the display to control speed.only one product on themarket. Recently, there For many health clubs, one of the problems has been,has been an influxof new commercial because of the design of many of these machines and thegrade stair climbersin the marketplace. associated step up height, many clients are unable to use it.Life Fitness, Matrix,Stairmaster, Star Trac Stairway GTL is the first stair climber made for all ages. First,and Technogym all havetheir versions of this the initial step is only 10 inches high, so anyone that canincreasingly popularfitness machine. Yet, walk stairs, can use Stairway. Secondly, it is self-powered, sothe same questionsstill exist. In 2013, a health club owner can put it anywhereJacobs Ladder cameout with the Stairway.Palka comments, “Wefelt we could producea more reliable, morecost effective stair26 NATIONAL FITNESS TRADE JOURNAL

For many health clubs, one of The biggest reason for the sudden increase in popularity the problems has been, because of stair climbers is that it’s just a great workout. Like Jacobs Ladder, stair climbers offer low impact, high intensity workouts. of the design of many of these They can be used for 15, 20, or 25-minute cardio workouts. machines and the associated They can be used for high intensity interval training. They can be used in circuit training. As such, most health clubs have step up height, many clients are included them as a standard piece in their cardio floor and unable to use it personal training areas.in a facility without the need for a wall plug. Third, the MSRP is Now, Jacobs Ladder has met this growing need withthe lowest in the commercial industry, making Stairway (along Stairway GTL. Finally, a commercial stair climber madewith the self-powered feature), the lowest cost of ownership for for everyone.a health club owner. To learn more about Jacobs Ladder call (866) 697-4100, The additional benefits of Stairway still exist in the new GTL e-mail [email protected], or visitversion. The ceiling height requirement is only 8 ½ feet and www.jacobsladderexercise.com.the speed range is 25-160 steps per minute. For those fans ofJacobs Ladder, don’t worry, Jacobs Ladder LLC will still produce EASIERStairway for those customers that like the waist belt. But now, ON AND OFFyou have an option, waist belt or no waist belt. Stairway Low Step Upcomes with a 4 Year Parts / 1 Year Labor Warranty and canfit in almost any commercial space. As always, all of HeightJacobs Ladder products are made in the USA. EASY TO USE CONSOLEIntuitive, On-Screen Instructions, Get On and GO8 inch steps with 10” of depth SPECIAL EDITION 2017 | 27

Listen to TV Audio 3 Listen to TV Audio 5 Download AudioFetch App Download AudioFetch AppGoogle Play® or Apple Itunes® Google Play® or Apple Itunes® Listen to TV Audio 4 Download AudioFetch App Google Play® or Apple Itunes®POST YOUR LOGO BROADCAST TV AUDIO TO APPLEORADVERTISE HERE & ANDROID SMARTPHONES. Broadcast real time audio from TVs installed throughout your facility to Apple and Android devices. Users download the FREE AudioFetch app at iTunes or Google Play. You can post your logo or advertise on the app at no additional cost. NO MONTHLY FEES!ELIMINATE CABLE,SATELLITE & IPTV REMOTECONTROLS WITH CAB.Use existing controls on cardio equipment tocontrol personal viewing screens and/or ANYCable, Satellite or IPTV set top box without thebattery operated remote control.Broadcastvision first offered a solution for settop box control in 2011 and is the clear-cutmarket leader in this technology. Call or email us today for more information: 888.330.4283 (4BVE) [email protected]

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Green Series FitnessContinues to GrowThree industry veterans share their experience working with Green Series Fitness.It wasn’t long ago that Green Series Fitness Fast forward to 2017, our 4th year showcasing Green introduced a new company and generation of Series at IHRSA. Yes, our booth was larger, our catalogs were commercial fitness equipment to the industry. much nicer and our team and product mix had expanded. But It was IHRSA 2014 in San Diego, California. our hunger, focus and determination remained strong. We We had arrived, positioned in the economy were every bit as thrilled to talk with anyone that was willing section at the back of the convention center to listen as we were at the first convention we attended. in a small 10 x 10 booth tucked somewhere between the bathrooms and the loading docks. As I reflect on where we started, I am frequently reminded Just two of us at the time, four to five pieces of by our many customers, vendors, colleagues and even competitors on what we have accomplished in a few short cardio equipment, a couple of cheap tradeshow years. And although we have a long road ahead of us, it’s displays and a stack of freshly printed sales confirmation that we are on the right path. sheets. Our shirts were new, our products were spotless, and our elevator pitch was still Rather than use these pages to boast about the quality of a work in process. But we were present and our equipment, the responsiveness of our customer support determined to share our message with anyone team and the incredible growth we’re experiencing, I wanted to share some feedback from a few partners we have had that would happen to walk near our little piece the privilege to work with over the past few years. I am of real estate. confident you will appreciate their candid remarks, unique perspectives on the industry and what they value in a business relationship.30 NATIONAL FITNESS TRADE JOURNAL

“We chose to work with Green Series Fitness over 3 years the fitness equipment industry. And it just gets better. Not ago because they offer a high-quality, value line of cardio resting on the laurels Green Series has continued to improve equipment which has been difficult to find in our industry. their 6000 and 7000 lines and enhance their offering with Since our inception in 1991, we have been fortunate enough the introduction of their integrated touch screen 7000 and to represent some of the largest premium lines in the industry. 8000 lines. From the conceptualizing of an improvement to Green Series gives us the ability to offer much more value its implementation Green Series Fitness has performed with to our customers who are looking for cardio equipment impressive speed and efficiency. With 30 years of history which is aesthetically pleasing, simple to operate, offers a with roles ranging from a fitness trainer, sales rep, service strong warranty and most importantly is RELIABLE – all at a technician, sales manager, VP of Operations and now Owner great price. Green Series offers all of that while constantly of the premium fitness equipment consultation, supply, continuing to innovate. Working with Green Series in the maintenance and service company Legacy Fitness Products, Carolina’s has been one of the best decisions we’ve made.” I am extremely proud of and happy with our partnership with Green Series Fitness!” Tom Flanagan, President Vael Lindsey, President US Fitness Products Legacy Fitness Products“In 2013, I began my search for the best solution for what, “We have worked with Green Series for many years. Their in my humble opinion, has been a historically flawed price products have proven to be extremely reliable and durable range of solutions within the commercial fitness equipment inside military facilities. In addition, they’ve given us landscape. Flawed by either too much brand not enough great support both logistically, as well as, for parts and substance, enough substance and too much price or just not service. In my experience, they easily rank within the top enough of everything I pessimistically worked my way through 10% of the industry with operations, quality of products the field of potential suppliers. Findings from my initial effort and communication. They also have engineers that take brought me to a lesser known brand, Green Series Fitness. suggestions and turn those suggestions into reality very Upon further research of Green Series Fitness I was left with quickly, which is not the norm in our industry. If Green a crystal clear indication of their commitment to the design Series continues to put out great products at competitive and manufacturing of a high quality value line of fitness pricing, they will become a much bigger player within the equipment. All that was left was a visit to Indiana and a test fitness industry.” drive. Upon my arrival to Brigadoon Headquarters, the home of Green Series Fitness, I was struck by the reserved presence, Mike Schopp, General Manager a utilitarian like air which has since come to embody all that Tactical Fitness GSA is Green Series Fitness. Upon use of their 6000 & 7000 Series treadmill, elliptical, upright and recumbent cycles Thanks to Tom, Vael and Mike for sharing their thoughts. If you’re their passion and the commitment of the whole Green in the market for new fitness equipment, please reach out to any Series Fitness team to success in their mission came shining of these three industry experts. And on behalf of our entire team at through. Sturdy, smooth, comfortable, attractive and with an Green Series Fitness, we appreciate your support and look forward appropriate level of features to exceed the expectation of those to working with you in the future. seeking out the highest quality in a value line of commercial grade fitness equipment. However, success where others had This article was written by Kevin Feldman, failed before them left the burden of finishing strong.... with VP of Sales & Marketing at Green Series Fitness. solid back end service and support! In this, Green Series For more information, call 800.862.1509 or visit has a trump card. An ownership with history success as one www.GreenSeriesFitness.com. of North America’s top kitchen replacement parts supply companies, Green Series service and support has been amongst the best I have experienced in over 30 years within SPECIAL EDITION 2017 | 31



TAKE PRIDE IN YOUR STRIDE VersaStriderINTRODUCING THE ALL-NEW MYSTRIDE™ TECHNOLOGY Lets you find your own rhythm CONVERGING MOVEMENT Allows for a more natural motion OPENHUB™ CONSOLES Flexible, smart & affordable VIEW THE FULL LINE AT: COREHEALTHANDFITNESS.COM©2017 Core Health & Fitness LLC. All rights reserved. Star Trac, the Star Trac logo and StairMaster are registered trademarks of Core Health & Fitness, LLC. Schwinn and Nautilus are registered trademarks of Nautilus Inc. used under license to Core Health & Fitness, LLC.

Members Enjoy “ UltimatelyMYE AppAudioTV Audio club memberson Their want to keep cardioSmartphonesAnywhere in entertainment simple.The Club They want to press start, Vision, Trust and Commitment watch TVWhy Leading Fitness Facilities, andCardio Equipment Manufacturers, and go...”Choose MYE Fitness EntertainmentThe fitness industry is built on relationships. The majority of MobileFiT and Gold’s Gym myPATH. Operators may easilypeople join a club to lose weight, manage their health and integrate AppAudio features into their club mobile app.look their best; others seek to challenge their limits, enjoy themotivation of group exercise and to connect with fellow travelers “Several years ago we recognized the growth of applicationson the road to self-improvement. Every member holds the and created the AppAudio platform accordingly,” reportedpromise of realizing their fitness vision whether that is to log Tony Garcia, MYE founder and president. “The convenience offat-shredding cardio miles, enjoy the unwinding slow flow of a seamless AppAudio integration with existing club entertainmentyoga class or master their monster truck tire flip. systems – including Cardio Theater, MYE and others – is a major consideration. AppAudio mobility allows exercisers to enjoy TV Leading fitness facility operators are keenly aware of the audio on their smartphone throughout the facility, engaging themcompetitive marketplace and that technology is advancing at with our exclusive AppAudio marketing platform from when theya rapid pace. Since development of the first wireless cardio check in to when they check out.”entertainment system twenty years ago, the singular MYE visionhas been to enhance the member experience while creating value A free and easy AppAudio download from iTunes or Googlefor operators. Performance and reliability are always the highest Play allows members to enjoy TV audio on their Apple iOS orpriorities and why the MYE product development team works Android devices from television monitors anywhere in the club.with the most innovative club operators and cardio equipment The unique AppAudio Mobile Marketing features are includedmanufacturers to create trusted products and services that make with every system and enable operators – in single or multiplea difference. club locations simultaneously – to reach their membership with uploads of special promotional offers and announcements,MYE AppAudio TV Audio on Smartphones group class schedules or other PDF documents to view on their smartphones.The MYE AppAudio Smartphone TV Audio system providesconvenient entertainment with increased member marketing, MYE Smart Digital Signageretention and sales. AppAudio, developed by MYE and introducedin 2014, has quickly become an industry standard and is Positioned where the club has the highest member traffic,featured in leading mobile fitness apps like Netpulse, Virtuagym, MYE Smart Digital Signage provides a world-class solution for34 NATIONAL FITNESS TRADE JOURNAL

“Ultimately club members want to keep cardio entertainment simple. They want to press start, watch TV and go,” said Garcia. “We are committed to enhancing the member experience and improving the entertainment environment for operators. We continue working closely with our partners to develop advanced wireless technology, like AppAudio and built-in console controls, that have served as the cornerstone of MYE Fitness Entertainment since our inception.”MYE Digital Signage marketing platformworks with any TV monitor.delivering highly targeted and affordable Built-in MYE wireless TV audio receivers are availablemarketing messages. The simple set up in leading cardio equipment.is compatible with any TV display with anHDMI input. The easy-to-manage MYE MYE Fitness Entertainment is the industry’s largest andonline portal allows clubs to focus on most trusted entertainment and technology provider andimproving member retention, sales and has an extensive national support and installation network.promotions with quick-start drag and drop Innovative MYE products, with a legacy of leadershipdesign templates that also work with the dating back to 1993, include wireless TV audio receiversAppAudio Mobile Marketing platform. and transmitters, AppAudio smartphone TV audio, Cardio Machine TVs, MYE Digital Signage, Wireless CableSAT The combination of MYE AppAudio and Smart Digital Channel Changer and the CardioCare Machine ManagementSignage creates branded club marketing promotions that system. Advanced design makes MYE the choice of majorare efficient and highly effective. The platform features cardio equipment brands including Cybex, Life Fitness,comprehensive analytics and reporting with the Intel® AIM Matrix, Precor, Star Trac, StairMaster, Octane, TechnoGym,Suite (Audience Impression Metrics), an anonymous viewer SportsArt, FreeMotion and others. For more, visitanalytics technology. AIM metrics include channel users, MYEfitness.com, call 800-779-6759 or 661-964-0217.demographic profiles, advertising views and how long eachad was viewed so operators can evaluate and fine-tune theirmessaging and content.MYE Built-In Wireless TV Audio ReceiversFor many years traditional fitness entertainment involved wirelesstransmitters connected to ceiling or wall mounted TVs withCardio Theater-style receiver boxes wire-tied to cardio equipment.Today most leading cardio equipment manufacturers, includingCybex, Life Fitness, Matrix, Octane, SportsArt, Star Trac andFreeMotion, offer advanced MYE wireless club TV audio receivers– with integrated headphone jack, channel select and volumecontrols – built-into their consoles. Exercisers plug in headphonesand select the TV channel. MYE Integrated Club TV AudioReceivers are compatible with MYE, Cardio Theater and other TVtransmitters. Manufacturer representatives will provide a list ofavailable models. SPECIAL EDITION 2017 | 35





Why Offer Comprehensive Fitness /Wellness Assessment Services? By: Rob Rideout, V.P. / Sales / MicroFit, Inc.Ihave been asked this basic question since co-founding our company in 1986 and have addressed the subject at industry conferences and written numerous articles to help explain a concept which has been clear to me for the past forty years. To my knowledge, MicroFit, Inc. is the longest surviving company doing what we do. We have a certain conservative integrity which has stood the test of time with a wide range of customers who have been “singing our praises” for years. This is what drives us to stay on course with quality products and excellent customer service. Now, in defining our product offerings, it is critical to Screenings, Youth Tests, Senior Tests, Lab Chemistries, etc.stress what is meant by “comprehensive” because many have Offering comprehensive test format options is importanta limited view of what a complete fitness assessment entails. because it’s likely your patrons will appreciate a completeSo we explain that our HealthWizard software is flexible picture of their overall fitness and health status.enough to offer the standard A.C.S.M. approved screeningssuch a blood pressure, body fat, flexibility and strength tests So who subscribes to our comprehensive approachalong with a wide range of aerobic test protocols. Other test to quality Fitness / Wellness Assessments and Why? Hereoptions include Sports Specific Tests, Functional Movement are just a few industry experts who tell our story from their point of view:Health Clubs & Personal Trainers Elite Sports Specific Training “In working with new clients, we always start with data collection, so we have entrusted MicroFit to assist the NEST in taking this crucial, first step, in designing results-oriented programming, for all of our clients and teams. There is nothing that develops adherence and creates motivation, for our clients, while distinguishing us as Professionals, quite like the MicroFit system. Products come and go and philosophies change. However, the Microfit FAS-2 system, truly, is the one and only piece of equipment that has remained a consistent part of our programs for over 25 years.” Mike Macchioni, Owner, Northeast Sports Training and Reha- bilitation (the NEST) Sport Performance Coach, Boston Bruins - NHL“MicroFit has proven to be an invaluable tool in promoting YMCAs and other Non-profitspersonal training services to our members for many years. Weuse MicroFit to establish an individual’s baseline and then “Most providers of healthy living programs try to offer thedesign a program for them to reach their fitness goals as quickly best results all the time. With MicroFit, in three separateand efficiently as possible. The assessment is easy to administer, associations, I have been able to provide complete new memberthe results are printed in an easy to understand format, giving interviews, expert assessments, and professional reporting fromour personal trainers the ability to motivate clients to continue open to close, seven days a week. We are able to offer expertutilizing our training services. MicroFit provides a format of pro- motivational tools, real goal setting, and can break down thefessionalism that helps us stand out from the competition.” barriers to exercise and help our members reach their goals.”Chuck Wilson, Partner – The Fitness Equation – Ashburn, VA Bryan Soper, C.E.O. – Kokomo Family YMCA, IN38 NATIONAL FITNESS TRADE JOURNAL

______________________________ College – University Applications & Research Opportunities“After a careful review of available fitness assessment software, we chose MicroFit, due to their excellent database features, simplicity of operation, and educational/motivational results presentation, as well as other factors such as the professional assistance they provide.”Dr. Wayne L. Westcott, Fitness Research Director forQuincy College and the South Shore YMCAMedical Fitness Facilities “To help address the fast growing chronic disease population in China, the Cooper Aerobics just opened its first oversea center in China. I was asked to help find a valid, practical comprehensive physical fitness assessment tool for the center so that mass accurate physical fitness testing and evaluation could become possible. MicroFit serves greatly for that purpose! Mr. Rob Rideout at MicroFit, Inc. was so helpful to get the equipment ordered and shipped within a few days and he himself flew to China to provide installation and training. MicroFit is now a part of the Mini Cooper centers in China and people love it!” Weimo Zhu, Ph.D., Professor, University of Illinois at Urbana- Champaign, Editor-in-Chief of Research Quarterly for Exercise and Sport, University of Illinois at Urbana-Champaign ____________________“We were looking for a system that would be more engaging forour members, more efficient for our staff, and provide accurate “At the University of Wisconsin-Stevens Point, we have usedresults. MicroFit is a great baseline assessment for anyone new the MicroFit fitness assessment system for 25 years. We haveto a fitness program, or progressing in their current training published longitudinal fitness trends in college students, withprogram. We are also utilizing the system to capture data from measurements taken using this system. After testing manyour medical fitness clients so we can track their improvement thousands of students, athletes, faculty, staff, and communityand provide the physician with positive feedback. MicroFit members, I continue to be pleased with the testing hardwareprovides in-depth data that we can use to better serve our clients and software. In addition, I give the highest marks to theand patients, and that was our number one priority in choosing a customer support people who are always helpful and friendly.”fitness assessment system.” Thomas J. Wetter, PhD Associate Professor, Director of theKelly Ries, MS, ACSM EP-C, Fitness Manager – Health and Human Performance Lab, University of Wisconsin-Wildwood Athletic Club – ProMedica, Toledo, OH Stevens Point For more information, please visit www.microfit.com or In summary, our customers tell our story better than we call toll free 800-822-0405 to schedule an introductory can because their feedback guides our development and webinar to find out more about our products ranging from their stories explain how MicroFit has allowed them to: HealthWizard Lite software ($595) to our complete FAS-21) establish client baselines for goal setting 2) direct their System Fit-Lab ($24,995). We have a solution for any budget client programming 3) track client progress 4) motivate to for those who are serious about offering quality Fitness / retain their clients longer and 5) exhibit a higher level of Wellness Assessments services in or outside their facility.“professionalism” than their competition. SPECIAL EDITION 2017 | 39

Extend the life of Order parts on theyour out-of-warranty fly and get repairfitness equipment. help in the field at www.gympart.com!National Gym Supply is yournumber one source for:n More than 20,000 OEM and aftermarket replacement parts, in stock with same-day shipping.n Cost-saving repair service for broken TVs, electronics, monitors and motors.n Replacement cables for strength equipment — available stock sizes or made-to-order.n Cash In Your Cores! Earn cash or store credit for your non-working electronics and motors.n Optimized, mobile site with a full library of free manuals, schematics, and how-to’s for in-field repairs.Request a free print catalog online!www.gympart.com |W1W-8W0.0G-YGMYPMAPRATR.TCOM | 1-800-GYMPART

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WTBRheeeendllrenaLfepiitgsysshot fH EX Tanning & Marketing Concepts created 11 million results and to date there are over 12 million results. vertical tanning in 1979 and has been Its popularity is growing at a rapid pace; it is used as a non- a leader in the tanning industry ever intrusive, low risk alternative for wellness benefits. since; HEX systems can be found on six continents. HEX vertical systems are manufactured The HEX Opulence Red Light system is a ‘feel good’ system in the United States and are the only tanning - good for hair, skin, joints, energy and much more. It is a full system to obtain U.L. listing, the highest electrical body rejuvenation system with energy balancing effects. Users consumer safety rating. HEX systems are built feel anti-stressed and energized. Red Light promotes relaxation incorporating green products, which help the units and a sense of calm energy. breathe; this is for the comfort of the user and also helps increase lamp life. HEX Tanning offers both “Penetrating red light is possibly the tanning and red light therapy systems that can be fundamental anti-stress factor for all customized - they can be built to any size, with organisms. The chronic deficiency of such more than 150 finishes. HEX equipment can be light is, I think, the best explanation for ordered with or without their attached dressing the deterioration which occurs with aging.” rooms and IPod/MP3 docking stations so users can relax and listen to their own play list. – Dr. Ray Peat (Dr. Peat has a PhD in Biology with specializa- tion in physiology, is a published author and professor.) Color and Light therapies have been used since 2000 BC by the Ancient Greeks and Egyptians. Light therapy used to be called heliotherapy (exposure to light) and chromotherapy (using specific colors) was practiced using colored stones, minerals and crystals. It has been well studied that light and color can both affect the body and mind. Red Light Therapy can have powerful wellness benefits. This year Red Light Therapy is receiving millions of results on Google - In January there were over 6.8 million results, February 7.5 million results, March 8.4 million results, April42 NATIONAL FITNESS TRADE JOURNAL

As a cosmetic system, the HEX Opulence Red Light Therapy system can be used by all ages and demographics. The wavelengths Red Light produce fall between 600 nm – 700 nm. The color red by its very nature is invigorating, warning signs (stop signs) are in red for a reason- the color red peaks our senses, it is a positive color. Red is inherently an exciting color e.g. paint the town red, red carpet treatment. There are many spas and fitness centers that have been successfully incorporating red light technology. Yin and Yang are Chinese terms to describe complementary oppositeforces of nature and have been very well studied in Eastern cultures.According to this field of study, everything in nature is either yin or yang;everything exists because there is the possibility of an opposite - youcannot feel heat without cold, there can be no light without darkness.Yin is inward, receptive energy such as intuition, gentleness, care giving,creative. Yang is outward energy associated with structure, logic, control,knowledge. Red Light has been used as a therapy for our yang energy tohelp make energies feel balanced and healthier. Unlike traditional spa treatments that are labor based, use of the HEXOpulence system provides for a total body experience with minimal labor;many members can be serviced daily. In addition to the high quality products, HEX Tanning provides itsclients with professional service and support.For more information please contact, HEX Tanning & MarketingConcepts at 800-556-3201, 989-792-6119, or [email protected] and Towel Holder #1 for Clean & Safe Equipment! Easy-to-reach cleaning supplies! Prevent germ and virus transmission. Most economical & eco-friendly alternative to expensive disposable wipes.Cleaning Supplies Right On The Equipment! Members &staff love theconvenience! Summer Special Pricing! Use Discount Code: NFTJgymvalet.com 216-378-4298 [email protected] SPECIAL EDITION 2017 | 43

Five-StaHrHHAHmH enities• HEX originated vertical tanning in 1979 HTS-9000 tanning systems and remains the global leader today. HEX systems are located on 6 continents• UL listed tanning system with the highest consumer safety rating• Only HEX utilizes green materials in construction• Virtually maintenance free, easy to clean, and naturally more hygienic than beds• Our patented 3 in 1 Smart Lamps ™ tan the face, body and legs evenly• Now introducing Opulence by HEX – a cosmetic Red Light Therapy system that balances your members’ energy and is good for hair, skin, joints and more• Google ‘red light therapy’ or visit YouTube and you will learn many positive things people experience using red light therapy - there are over 12 million results (6 million results since January 2017)• Service is our #1 Priority. When you call HEX you are greeted by a friendly sales consultant who can answer all your questions and take care of your every needFor more information please contact us at Opulence Red Light Therapy [email protected]“Contraindication: This product is contraindicated for use on persons under the age of 18 years.” “Contraindication: This product must not be used if skin lesions or open wounds are present.” “Warning: This product should not be used on individuals who have had skin cancer or have a family history of skin cancer.” “Warning: Persons repeatedly exposed to UV radiation should be regularly evaluated for skin cancer.”

DESIGN NO. 101 OB-20KG/OBX-20KG DESIGN NO. 125 OBS-20KG DESIGN NO. 127 OBS66 PRECISION. QUALITY. VALUE. Each club has a unique vision of how to differentiate their facility and equipment from the club down the street and across town. That’s why Ivanko Olympic bars cover the full spectrum of exercise requirements, performance levels, safety, and durability. With 195,000 - 218,000 PSI tensile strength steel so they are less likely to bend. And precision straightening for zero rotational torque in heavy lifting. What you see and feel in Ivanko Olympic bars comes from 48 years of building muscle with strong steel.P.O. Box 1470 • San Pedro, CA 90733 • USA • Phone 310.514.1155 • Fax 310.514.1363 • email [email protected] • www.ivankobarbell.com

tDooBn’rtanBdeinCgluaenledsAs dWvehretnisiIntgComesBy Gary Hood, Global Fitness AssociationIt never ceases to amaze me when talking to business owners about Why Is Branding Your Business Important? Branding will always bemarketing and advertising they always complain about their response an integral part of a successful business plan. Branding allowsrate and not the person that your company to introduce itself and allows the consumers inprepared the marketing message. your area to get to know your company and everything that comesWhy the consistent remarks, I with it. Business branding does not present just the products,wondered? Was it because they services, and location of the company, but also establishes andidn’t understand the basics, or image of the business as a whole. The positive image you createwere they just too thickheaded for your business will create a lasting recall for the consumersto understand how branding and in your area.advertising work? People generally buy products and services for two reasons: In today’s market place, businesses want instant results to 1. They need to solve problems. (Practical)their marketing campaigns, but seem to forget that branding and 2. They want to feel good. (Emotional)advertising are just like dating. Yes, dating! When you start datingyou get to know the person over time, don’t you? That’s the same A solid branding strategy is your answer to helping yourapproach that should be taken with consumers when you are trying customers satisfy each of those two reasons. Give life to yourto introduce your products and services to them. business. People embrace positive thoughts, so create encouraging branding phrases. Messages similar to “You can do it,” or “You Businesses have to constantly and consistently put their name too can change”. Customer recall is one of the chief reasons yourout there. Show their audience they’re alive. So run the flag up thepole and let them know you are there. FINANCING OPTIONS FOR YOUR BUSINESS SBA 7(a) CONSOLIDATION LOAN Loans range from $250,000 up to $5,000,000 Reduce your monthly payments 10% or more SBA EXPRESS WORKING CAPITAL LOAN Loan range from $20,000 up to $150,000 The business is the collateral! EQUIPMENT LEASE Leases range from $5,000 up to $1,000,000 The equipment is the collateral! CALL (800) 788-3884 FOR A NO OBLIGATION ASSESSMENT! Paul Bosley, Managing Member [email protected] www.healthclubexperts.com46 NATIONAL FITNESS TRADE JOURNAL

business brand is so vital. It creates customer preference for your a need, the horse has already told them who you are, what productsproducts and services over your competition’s. and services you have for them, and where your business is located. Branding must be seen consistently, convey a positive image, This brings me to a point where I would like to share with yoube distinct, and clearly describe what your business can do for its an inexpensive marketing medium that will help you with brandingcustomers. When you perform strong business branding and follow your business; it’s called email marketing. I realize some of youup with various marketing activities, your business will grow and have an email lists of your members, but what about consumers’you will have the competitive edge. that live in your market area? I’ll bet you don’t have email access to these potential clients. Our email database is the largest in theAre You Wasting Your Advertising Dollars? If you aren’t receiving the nation, totaling over 288 million emails. It includes 100% opt-results you need and want, the answer may be that the consumers in subscribers and is updated daily. You can now contact morein your area do not have a clear picture of who you are, where you fitness-minded people for just a fraction of the cost of traditionalare located, and what great services and/or products you offer. In advertising. Pricing is 1 cent per email sent, which entails sendingorder to win the loyalty of the consumers in their areas, businesses out your email campaign once a week for four consecutive weeks.need to apply two very important branding strategies: How many email addresses are within a five-mile radius of your1. Constantly send your message to the consumer. location? You might be surprised. Give us a call today for a free email2. Consistently repeat the messages you are sending. count in your area. There’s no obligation. Solid branding with repetition helps a business with a smaller Global Fitness Association, created by fitness professionals withbudget compete with businesses that spend many thousands on over 40 years in the fitness industry, has emerged as the numberadvertising. Your marketplace position, your differentiating factor, one resource in the industry.and your consumer awareness should come first, before you executeany advertising efforts. Special thanks to Linda Hood, Gary Gresham, Jim Phillips, and Nikolai Zavadsky for contributing to this article. All businesses are, or should be, marketing organizations. Theproblem is most businesses put the proverbial cart before the horse. The For more information, contact Gary Hood at 925-672-4800 orcart is advertising; the horse is the branding. When consumers realize visit our website at www.globalfitnessassociation.comUpgrade Your Wellness Program Over 3,000 colleges, government organizations and health clubs use MicroFit software and integrated testing equipment to assess and track the wellness of their students, employees and members. • Wellness Assessment • Fitness Assessment • Diet & Nutrition • Exercise Training 800-822-0405 [email protected] www.MicroFit.com SPECIAL EDITION 2017 | 47



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Your Youth Fitness SolutionCustom designed Pre-designed - Fits Right In to fit any room!FINANCING AVAILABLE - Contact me for a quote today! THREE INCREDIBLE OPTIONS: • Custom designed play area built to fit into any size room • Pre-designed play area fits right in to any standard room • KidShape® Internet Solution PAUL BOSLEY Healthclub Experts (800) 788-3884 [email protected] 50 NATIONAL FITNESS TRADE JOURNAL www.healthclubexperts.com