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WALLY BOYKO PRODUCTIONS , INC. PRESORTED STANDARDP.O. Box 2490 U.S. POSTAGE PAIDWHITE CITY, OR 97503 MEDFORD, ORCHANGE SERVICE REQUESTED PERMIT NO. 40 Spring 2012 The Industry Guide for Fitness Facility ManagementCore-Cardio-StrengthOne Machine, Total Fitnesssee page 6

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Remember when people took pictures with cameras?Remember when people worked out on treadmills? The all-new Precor Adaptive Motion Trainer® (AMT®) with Open Stride™. You don’t need more treadmills. You need our new AMT that stride-for-stride provides a workout that’s superior to all other cardio equipment. Along with adding a “wow” factor to any room, the AMT 885 delivers a low-impact workout experience with unrivaled personalization and limitless engagement. The breakthrough Open Stride feature is the technology that lets you adjust your stride height at will. Combine this with the AMT’s ability to dynamically adapt stride length and your exercisers can immediately create the most personalized cardio session possible.See Open StRide in ActiOn At:amtfitness.com© 2012 Precor Incorporated SPRING 2012 | 3

CONTENTS National Fitness Trade Journal (541) 830-0400 SPRING 2012 Publisher6 BallBike Revolution Wally Boyko Productions, Inc.10 The Most Personalized Workout Associate Publisher Experience - All With One Machine Meshelle Boyko14 Gold’s Gym’s Conversion Program Helps Editor Ronnie Boyko Independent Club Operators Through The Down Economy Art Direction Advent Media adventmedia.us18 Green Your Fitness Routine! Associate Editors Ashley Boyko - Mattos22 Big Ass Fans Offer a Solution Carrie Boyko-Ross for Every Fitness Space National Advertising MGR.26 Fitness Assessments: Meshelle Boyko Your Undiscovered Profit Center Asst. Advertising Manager30 Jim Clark How To Bend an Olympic Bar NMFsS. FBitVneicsse®PrUeSsAidCeonotrdinator34 Powerful Products. Powerful Education. Michelle Thomson Power of the Package. Contributing Photographers38 Sami Vaskola, Matt Shepley, Carl Thygesen, Wally Boyko Jr. Nautilus - Stronger Than Ever The National Fitness Trade Journal is published quarterly (four times a year with an exclusive Trade Show Issue (July) for42 $25 per year by Wally Boyko Productions, Inc. A California Corporation, P.O. Box 2490, White City, OR 97503. Editorial EZFacility Continues to Add Value contributions must be accompanied by return postage and will to its Management Software be handled with reasonable care; however, the publisher is not responsible for unsolicited materials of any kind. Any material46 accepted is subject to such revision as is necessary to meet The Tradition of Quality Continues requirements of this publication. The act of mailing material shall constitute an express warranty by the contributor that the material is original and in no way an infringement upon the rights of others. Reproduction of this magazine in part or whole without consent, is prohibited. Send subscription inquiries and address changes to National Fitness Trade Journal, P.O. Box 2490, White City, OR 97503 Phone (541) 830-0400 Fax (541) 830-0410. Wally Boyko Productions, Inc., does not endorse advertised products or services represented in this magazine. Furthermore, WBP is not responsible for any warranties or manufacturer claims of product performance.4 NATIONAL FITNESS TRADE JOURNAL

POWER OF THE PACKAGE. CARDIO. STRENGTH. EDUCATION. DO MORE.CardioSelectorizedStrengthFunctionalTrainingPlateLoadedSpinning® Education & Marketing SupportPOWERFUL PRODUCT. POWERFUL EDUCATION. POWER OF THE PACKAGE. For more information contact Star Trac at 714.669.1660 (800.228.6635) or [email protected]©2012 Star Trac. All rights reserved. Star Trac and the Star Trac logo are registered trademarksof Core Industries. SPIN®, Spinning®, Spinner®, the Spinning® logo and eSpinner® are registeredtrademarks of Mad Dogg Athletics. FALL 2009 | 5

BRealvlBoliukteionCore-Cardio-Strength One Machine, Total FitnessBallBike Revolution is the most defining piece The Revolution looks like nothing weof equipment for the fitness industry right now. have seen before. It is cool, sleekThe trends of today, like functional fitness, core and resembles a motorcycle. Thetraining, group/personal training, active adult fitness, unusual look of this bike makes youstrength training are all incorporated into BallBike. want to sit on it, just to see what it feels like, and once you do you will be hooked. BallBike allows it’s user to get a full cardiovascular, impact free6 NATIONAL FITNESS TRADE JOURNAL

BallBike Revolution demands you toworkout, while be engaged in your workout says Freddieunconsciously and Jackson of ATP,simultaneously “We use BallBikeworking their core. for our Elite Athlete,Rubber resistance Parkinson’s and Youthbands allow varying Fitness programs. Ourdegrees of an engaging industry is constantlytotal body workout asking ‘how can wefor your clients. One be more efficient inmachine, total fitness. our work out and with“After 27 years of our time?’ BallBike isworking in the industry efficient, fast pacedteaching Step, BOSU, and our clients areSpinning, & Boot grinning from ear to earcamps, BallBike is when they are done.”the hardest physical Nowadays, clubexperience I have had members expectthat has challenged me to watch four TVsboth cardiovascu- and listen to theirlarly and muscularly, at iPod while they runonce” says Jaime Cole, mindlessly on thea marathon runner and treadmill. BallBikelong distance adventure Revolution demandsbike racer. “It has a ATP Evolution, a Combine360 you to be engaged inwonderful emphasis on my core Powered by Under Armour your workout. The minute the userand addresses the entire body in a Facility, in Cleveland, Ohio is gets “bored” they can switch upmeaningful way.” using BallBike in accordance with their workout!The BallBike has a patented their “effort based 3-dimensional“controlled instability cradle” training”. “The one thing our Pedal-Core-Armswhich holds the burst resistant clients say is it is ‘so comfortable’ Reverse Pedal-Core-Posture workseat and allows the user to enjoy and our client’s appreciate the Pedal-Hip Flexors-Back musclesthe comfort and wiggle room of a ease of movement!” says ATP’sstability ball. This comfort factor Ben Rossi. ATP offers individual BallBike Revolution is a differentallows BallBike to contour to a training and small group classes workout every time you use it! variety of individuals like serious on the BallBike. “Things are Muscles are constantly beingathletes, seniors and children. changing so fast in fitness” challenged in a new way, in order SPFRAINLGL 20112 | 7

to keep the body from plateauing- levels of magnetic resistance, a If you’d like more informationphysically and mentally. burst resistant stability ball and on the BallBike Revolution, visit a cable activated lever for easy their website www.BallBike.com “A major component of my seat adjustments. The unit has or call 1-877-668-4402. You cantraining is helping individuals the ability to fold for easy storage, also visit their YouTube channelcontrol their core through an carries a 350 lb user weight (www.YouTube.com/BallBikebyFITOne)unconscious approach. The capacity and is backed by a full to see BallBike in action.BallBike creates the best of both commercial warranty.worlds” says Bob Kaleal of Health360 Wellness Institute, “and the “BallBike is a quality productclient reaps the rewards-cardio- and it is well priced. I wish I couldvascular, muscular endurance, replace all my cookie cutter cardiocore stability and strength are all equipment with them” says Rossiaccomplished on the BallBike.” of ATP. “BallBike integrates tons of moves together” and with a big A full commercial unit, the smirk says “our clients can’t stopBallBike Revolution, is made rockin!”of heavy gauge steel, has 16#1 Fitness Assessment System Discover MicroFit’s high quality fitness assessment system and see how it can improve your facility’s image and increase business revenue. • Add value to justify dues • Improve member retention • Increase personal training • Advertise your facility • Attract corporate memberships For information visit: www.MicroFit.com 800-822-0405 [email protected] NATIONAL FITNESS TRADE JOURNAL

AWESOMEBIG ASS FANS ARE Discover why more than 2,000 Big Ass Fans are used in gyms just like yours: -Savings of 15% on cooling and 30% on heating (A big ass chunk of change) -Recommended by over 4,000+ design professionals (Yeah, we’re kind of a big deal) Don’t take our word for it – check out real results! “The Big Ass Fan really stands out, and that’s what attracted us initially. But as we looked further into the design of our club we realized we could actually minimize our HVAC needs. With one location we saved at least $20,000 on reduced tonnage and ductwork.” - Art Nichols Planet Fitness “One Big Ass Fan saved us $900 per month on cooling and heating costs. It was a one year return on investment versus the 2.7 years payback on the high e ciency lighting I installed. Of all the energy-e ciency measures I researched, the Element fan was the best money-saving investment for my club.” - Mike Shirley Double Diamond Athletic Club START SAVING. CALL US TODAY. (877) BIG-FANS (244-3267) WWW.BIGASSFANS.COMMay be covered by one or more of the following U.S. Patents: 6,244,821; 6,589,016; 6,817,835; 6,939,108; 7,252,478; 7,284,960; D587,799; D607,988 and other patents pending. ©2012 Delta T Corporation dba the Big Ass Fan Company. All rights reserved. An ISO 9001:2008 certified company SPRING 2012 | 9

The Most Personalized Workout Experience- All With One Machine “If I could only put one piece of cardio equipment in my facility, I could do it with the new AMT®. And I’d feel great about it.”The push to make workouts more start running, sprinting or lunging the reality that it delivers this burn at apersonalized continues at Precor. next. They can just as easily switch to lower level of exertion. So exercisersTheir new Adaptive Motion Trainer®, striding backwards. can go longer and harder—and get moreor AMT®, really takes this to a new dramatic results.level. The AMT® 885 with Open “It just felt like I was floating” saidStride™ has so much variety built into a club owner after taking the 885 for Members aren’t having to wait for anit that exercisers at all levels remain a spin. “We were lucky to test some elliptical, treadmill or bike because thisengaged and challenged by mixing it of the new AMTs in our facility. And new AMT® with Open Stride™ gives themup on the fly. from the first time on it I knew it was a similar workout. going to be a game changer. We’re Let’s face it, usually when a companyOpen Stride™ provides the freedom to really reevaluating our mix of cardio puts out a product that tries to be allchange workouts in mid stride. equipment based on the range of things to all people it usually ends upOpen Stride™ is the new innovation on workouts delivered by the 885.” not being particularly good at anything.the AMT® from Precor. It lets exercisers This is absolutely not the case at allvary their stride height from 6.8 inches Burn more calories without even knowing it. with the AMT® 885. This machine fitsto 10 inches and also adapt the stride One of the most interesting outcomes almost any body type, size and fitnesslength from zero to 36 inches - by from the new AMT® is that it burns level, while delivering an infinite rangesimply doing it. No buttons to push or calories at a higher rate than other of motion paths for a workout similar toadjustments to make. So exercisers can cardio equipment. This isn’t surprising a whole room full of cardio equipment.be climbing one minute and then just considering the demanding workouts This presents some obvious advantages you can get. What is surprising is the10 NATIONAL FITNESS TRADE JOURNAL

to an owner trying to maximize their comfortable position when focusing on equipment in your facility, and theequipment budget. the lower body. most popular with users. “My members aren’t having to Personalize their experience with the P80 But to really appreciate how muchwait for an elliptical, treadmill or bike console of an improved experience this delivers,because this new AMT® with Open The P80 console, available on the new you really have to get on it for yourself.Stride™ gives them a similar workout.” AMT® 885, provides a key component Words really can’t describe the feeling in personalizing workouts. Using it is of freedom. So try out the new AMT® as So before you order more treadmills as easy for exercisers as using their soon as you can. And if you can’t waitor ellipticals, you should consider the smart phone. A simple touch, swipe, or that long, you can see it in action at:AMT® 885 from Precor. The range of gesture puts them in control so users amtfitness.com or call 800 786 8404 forlow-impact workouts is really unlimited. stay connected to the experience and additional information.The flexibility it gives managers is like the facility.having an all-star athlete that can playany position. The P80 console continues to be a huge hit with users and peopleA total body workout in one piece of managing facilities. It’s intuitive andequipment easy to use, withstands heavy use, andAt first glance it may look like the the more exercisers use it, the richerAMT® targets the lower body. But their experience. That makes everybodystep in and you immediately see the happy.opportunity for an upper body workout.You can target lower body muscle The new AMT® is also availablegroups by varying short stride to long with the P30 console. The P30 consolestride, walking to running, climbing features the same profile as the P80to lunging. Then push and pull the which helps these units work togethermoving handlebars to engage the in mixed installations. The largeupper body. There are three different LED display, extensive features, easypositions on the moving handlebars controls and navigation make the P30to provide a comfortable fit for nearly an excellent cost-effective option.every user. There is also a heartrate sensor built into the rodeo grip It’s easy to imagine that the AMT®to provide monitoring and a stable, 885 or AMT® 835 from Precor will be the hardest working pieces of cardio SPRING 2012 | 11

SOFTWARE | BILLING | COLLECTIONSFocus on making it simple. Many industry providers have over-complicated solutions that require more time and money, making you lose focus on the most important aspect of managing a facility — member satisfaction. Let our simple full service solution help achieve your financial goals, streamline operations and most importantly — keep your members happy. You will have access to cutting-edge software, flexible process automation and a highly trained, dedicated staff — all at an affordable cost to you. With thousands of clients nationwide and decades of industry experience, we are proven experts in what you need most to manage a successful club.Call 800-233-8483 for your simple solution to success. Our simple solution is becoming even more simple. Find out how at www.affiliated.org/simplesolution 12 NATIONAL FITNESS TRADE JOURNAL

The Time Machine. Achieve rapid strength gains in just two 7 minute sessions per week with zero impact, anaerobic excercise. E cient, fast and e ective. The all-new reACT eccentric trainer represents a paradigm shift in health and tness with results for: Training & Conditioning Sports Medicine Military and Emergency Rehabilitation Functional Training Senior’s Health Pro Sport and more... ™Scan to watch the video www.reacttrainer.comJoin our Social Community 1-888-700-6882 1-404-891-1516 SPRING 2012 | 13

Gold’s Gym’s Conversion Program Helps IndependentClub Operators Through The Down EconomyInternationally Renowned Health and Fitness Brand Even More Accessible to EntrepreneursThrough New Program InitiativesIn a $20 billion-plus industry worldwide serving nearly 3.5 million Gym International. “Gold’s Gym is(Source: IHRSA.org) with members, Gold’s Gym and its constantly improving our best practicesmore than 50 million people experienced support team has created and business solutions to make surein the United States with gym a Conversion Program for independent they work for our members and ourmemberships, there has never club operators who seek to weather the franchisees”.been a better time to have a slice economic and competitive storm throughof the health and fitness industry. affiliation with a larger organization. The Gold’s Gym Capital, a newly Gold’s Gym Conversion Program offsets launched program, is now offering helpFitness concepts continue to be a hot many of the typical costs of converting to those interested in converting tobusiness investment in today’s economy, a health club, making the program our brand and upgrading their facility. but how does an independent gym appealing to those feeling the effect of We assist prospective franchisees inowner surpass stagnant and declining the economy or the competition. securing financing for new fitness andmembership sales? The history and non-fitness equipment for their existingpower of the brand has everything to do “Year after year, Gold’s Gym facilities. This is a new addition thatwith the success of a gym owner. Corporate and Franchise locations has been extremely beneficial to our continue to see revenue growth because program and enticing to those interested With more than 700 locations of the tools and benefits of the brand,” in converting. said Tim Hicks, senior vice president of franchising and licensing for Gold’s Gold’s Gym provides a sound business model that supports all14 NATIONAL FITNESS TRADE JOURNAL

franchise partners regardless if they are cost savings and purchasing power of a PeopleAnswers – online program thata single-unit owner or part of a franchise 150-plus vendors. screens future employees to determinegroup that would like to expand their and verify the best job position for theextensive franchise ownership. The brand • National strategic partnerships with candidate.works with its franchisees to make sure organizations such as AARP andthey are able to hit the ground running the American Diabetes Association Les Mills – group exercise programs tofrom day one and provides ongoing that represent more than 100 million diversify club.support. consumers and are designed to drive potential new members into Gold’s Gym “Gold’s Gym has a proven business modelPart of the legendary brand with over locations nationwide. with extensive support services for eachfour decades of experience, include the of our franchise partners,” added Hicks.following benefits: Operating Platform Programs that have “Based on our longevity and growth been specifically designed to maximize the rate, it is evident that Gold’s Gym has• World Class Online / Interactive member experience, including: the necessary knowledge and tools to Advertising and Marketing Tools. help independent club operators survive Online Lead Generation – ability for and even thrive as the fitness industry• National Media Awareness – More than members to enroll in club online. continues to evolve.” 1 billion media impressions and $15 million in advertising value annually. Gold’s Gym Online University Interactive The Gold’s Gym franchising team is giving Trainer – variety of online training for a whole new generation of investors• Regional field managers who provide employees to enhance performance with the opportunity to change their lives by initial and ongoing support/visits to tracking capability. becoming part of the best brand in fitness. advocate the tools and programs we offer. Medallia – online survey that provides Franchise Opportunities, Monica Brown; feedback from gym members. [email protected]; 214-296-5026.• Full access to the Gold’s Gym Global Vendor Program, which provides the SPRING 2012 | 15

©2011 TRUE FITNESS TECHNOLOGY, INC. History makes it TRUE. Those who use a TRUE know what 30 years of history does for a treadmill. Since 1981 TRUE Fitness has been making the smoothest, quietest treadmills in the cardio industry. facebook.com/TRUE-fitness twitter.com/truefitnesstech truefitness.com • 800.426.657016 NATIONAL FITNESS TRADE JOURNAL

Welcome the newest ROC-IT member:HOIST® Chin/Dip AssistEngineered to join the popular HOIST ROC-ITproduct line, the Chin/Dip Assist offers users14 exciting exercise variations!Unique features include HOIST’s Flip ‘N Grip™handles (shown right) that allow users to performneutral grip pull-ups and narrow grip chin-ups. TheChin/Dip Assist also features rock climbing handlesthat develop wrist, arm, and shoulder strength. Join the Movement™! Contact us at 800.548.5438 or [email protected] for more information. SPRING 2012 | 17

Green Your Fitness Routine!On any given day, in fitness facilities around the world, people are continuously pushing their bodies to the max in the name offitness. Innovative fitness manufacturer, SportsArt Fitness, is working to ensure that all of that expended energy doesn’t go towaste. The revolutionary Green System is the only fitness system on the market with cETLus approval to harness human powerfrom exercises and feed it back into the electrical grid as useable power. Green System cardio products and education. To tap this potential, system that allows users to trackfunction and feel like any other SportsArt Fitness turned to digital media their energy production on the Greencommercial fitness product company, ECOFIT. System products via the ECOPOINTSmanufactured by SportsArt. They are program. Users simply sign up for a freemade from the same high-quality The partnership between SportsArt ECOFIT membership online and arematerials and carry the same warranty and ECOFIT has led to a cutting-edgeas other SportsArt commercial products.The difference is that they are linked toan inverter that converts human energyto useable power, offsetting consumptionelsewhere in the facility. SportsArthas plans to help Recreation Centers,Universities, Health Clubs and Schoolsacross the country realize the potentialtheir current members hold in terms ofenergy generation. “Every person on this earth is likea little battery, just walking aroundwith built up energy potential,” KenCarpenter, Director of Sales for SportsArtFitness said. “Now we can tap intothe energy they are producing duringa rigorous workout and feed it backinto the system to offset consumption,creating an entirely new source of clean,green energy.” “Critics claim that the human bodydoesn’t produce a significant amountof energy in one exercise session,”Carpenter said. “This may be true, butimagine if you could harness all of theenergy generated by every exerciser ina health club for one year. That wouldhave a significant impact, and that’s theidea behind the Green System - everysmall contribution adds up to a largeimpact,” he said. “With the GreenSystem, we have achieved the highestconversion rate of Human Power toelectricity of any product on the market -a rate of 72%.” In addition to the obvious utilitycost savings from energy generation, theGreen System holds an entirely differentbenefit to facility owners who are lookingfor ways to engage their membersthrough advertising, digital media18 NATIONAL FITNESS TRADE JOURNAL

provided with an ECOFIT points card.The card is placed on the productduring the workout and the user’sprofile immediately appears on an LCDscreen before them. ECOFIT screensallow users to view visually stimulatinggraphics that illustrate how many wattsthey are producing, lifetime, facility and/or worldwide energy totals, marketingmessages, club specific programmingand educational information aboutsaving energy. Watts generated by theuser are converted to ECOFIT pointsand recorded on the user’s ECOFITprofile. Users can then redeem theirECOFIT points for merchandise or otherincentives via their ECOFIT card. ECOFITcan even facilitate competitions betweenGreen System users in separate locationsand allow points-members to share theiraccomplishments over social media. “ECOFIT allows club owners toengage with their members on anentirely different level than hasever been possible in a health clubenvironment,” Dave Johnson, Director ofStrategic Planning for ECOFIT said. “Notonly can they see savings in the formof declining utility bills, but they cangenerate ad revenue and reward theirmembers for participating in the energygeneration movement. The system is anextremely powerful marketing tool forany fitness facility. From environmentaleducation, to advertising, to competingwith Green System users on the oppositeside of the continent, the applicationsof ECOFIT and the Green System arevirtually endless.” “What we often hear when wepresent someone with the idea behindthe Green System is ‘Wow, I’ve alwaysthought someone should invent that!’”Carpenter said. “When you consider thegrowing population of eco-consciousindividuals, combined with the ability tooffset skyrocketing utility costs and theadditional revenue produced by ECOFIT,it’s just a win for everyone involved.”To learn more about the Green Systemand ECOFIT, call 800.709.1400 x138or log on to www.sportsartamerica.comand www.myecofit.com. SPRING 2012 | 19

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Big Ass Fans Offer a Solutionfor Every Fitness SpaceSmaller fitness rooms can reap big benefits from improved airflow Whether shaking what your mama gave you, airflow and cooling effect provided by fans can improve pedaling to the top of the next imaginary workout experiences for gym patrons by creating a comfortable mountain or perfecting Pranayama, gyms atmosphere. Not only do the fans reduce energy costs by quickly become stuffy for members, particularly decreasing the load on the HVAC system in the summer and in small fitness areas. Uncomfortable recirculating warm air in the winter, they also pack a visual conditions can make workouts unpleasant and punch that lets members know that the gym owners care about members less likely to look forward to their their comfort. next visit to your gym. How do they work? Members should feel the burn because of an effective The cooling effect provided by fans can make occupants feel upworkout — not because of a lack of air movement. The to 10 F cooler with refreshing air movement. Operating between 70 percent and full speed in the summer, the fans offer a gentle, cooling breeze.The 8- to 10-ft. diameter Isis® silently circulates an ocean of air in fitness facilities for a wall-to-wall breeze.22 NATIONAL FITNESS TRADE JOURNAL

On the go electronics and a cool-running inverter motor that deliversIf you think a Big Ass Fan® won’t fit in your facility, the Yellow an 80% improvement in energy efficiency over conventionalJacket® and Pivot® 180 beg to differ. Each offer versatile ceiling fans.mounting options that allow them to efficiently cover a huge Haiku’s patent-pending Thin Sheet™ airfoils feature anamount of space. The increased air movement provided by aerodynamic profile that results in smooth, silent airflow. In fact,these compact Big Ass Fans also prevents stagnant, stale air Haiku is the quietest fan in the world—at all speeds. Its exclusiveand unpleasant gym odors from disrupting member workouts. Whoosh™ mode simulates natural airflow for a 40 percentThe durable Yellow Jacket fan can be optimized for increase in perceived cooling, while nine other settings allowany space, with flexible wall, ceiling and multiple floor instructors to customize airflow to their students’ workout needs.mounting options, as well as Big relief for big spacesa rolling stand. Designed towithstand forklift collisions, While Big Ass Fans mightthe smashingly durable Yellow be best known for its 24-ft.Jacket can take any abuse diameter models, big ceilingyour gym can dish out, from fan technology also comes inerrant dumbbells to flying sizes as “small” as 8 ft.basketballs. An 8-ft. diameter Isis®The 6-ft. diameter fan creates as much airoscillating Pivot 180 can movement as nine standardbe mounted to a structural ceiling fans in high-volumecolumn and delivers maximum spaces. The gentle airair flow over a huge area. If With Haiku, smaller fitness spaces can now enjoy the circulation helps createmore concentrated air technology of a Big Ass Fan® in a compact size. uniform temperatures, whilemovement is required, the the silent operation doesn’toscillation can easily be distract from the music orswitched off and the fan aimed drown out an instructor’s voice.in one direction. For even more control, the fan can pivot up or Its gearless direct drive and onboard electronics will neverdown for optimal air flow. Pivot 180 is the perfect air movement interfere with electronic equipment like treadmills, ellipticals,solution for areas with ceiling obstructions such as mezzanines sound systems, televisions or PA systems.or exposed ductwork. In spaces with a little more breathing room, the 12 to 20 ft.For a larger mobile solution, the AirGo® offers high volume/ commercial Element® fan also provides a striking visual feature,low speed (HVLS) technology on the go, delivering quiet, energy helping your gym to stand apart from the competition. Elementefficient air movement in an 8 ft. vertical fan. Easily wheeled can also be customized with paint and finish options and anfrom one location to another, its bright yellow, OSHA-compliant innovative platform that allows the integration of surveillancecage is designed to prevent collisions and protect curious fingers. cameras, speakers, smoke detection, or other devices.Unlike typical inefficient floor fans, these options werespecifically designed for exceptional airflow. Call the airflow experts The Big Ass Fan Company offers much more than gargantuanA ceiling fan for smaller spaces industrial ceiling fans. The new innovations in the Big Ass FansTo keep your gym floor clear while delivering air movement, look repertoire guarantee an air movement solution, no matter the sizeup. Smooth, silent airflow can also come from above with Big Ass of your fitness space.Fans’ latest offering, the Haiku™ ceiling fan.Haiku’s unique minimalist design and industry-leading For more information, contact our health and fitnessenergy efficiency make it a perfect complement to yoga studios specialist Rob Hignite at 877-BIG FANS (244-3267) or visitand other small fitness areas. The sleek look conceals patented www.bigassfans.com. SPRING 2012 | 23

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Fitness Assessments:Your Undiscovered Profit CenterBy: Rob Rideout, VP/Sales/MicroFit, Inc.Thirty-six years ago, I landed my first fitness assessmentcontract. I tested twenty police officers a day for three days,charging $75 per officer. I earned $4500 and realized I couldmake a good living providing this service. Ten years later, Ico-founded MicroFit, Inc. and for the past twenty-six years, wehave refined our programs for fitness/health professionals toenhance their services and profitability.Touring Your Facility atmosphere of confidence in the way you intro package with four 1/2 hr. personalA proper facility tour is critical in conduct your business. training sessions. This introduces theestablishing your credibility. Here trainer, who now has an opportunity tois a time-tested idea: Start with a Educate to Motivate “audition for their business.” Sellingcomplimentary “quick test,” usually Education plays an important role in a package with at least one fitnessblood pressure or body fat. A simple retaining members! MicroFit provides assessment will increase retention byone page report helps to change your useful, on-going fitness data. The goal setting realistic short-term goals in theprospect’s mindset from the “fear of is to motivate your members toward beginning and by helping members tobeing sold” to: “How can I improve?” healthier lifestyles. The result will be “jumpstart” their exercise programs. They will now be more receptive to your increased participation, goals achieved, This offers real value for new clients andpresentation! retention, and more referrals. an excellent way to sell the benefits of having a personal trainer. Facilities often require assessments “After a careful review of availablebefore members can start exercising. fitness assessment software, we chose Should trainers give away fitnessBy adhering to this standard, you MicroFit, due to their excellent database assessments? Absolutely not! Doesmaintain a professionalism that sets features, simplicity of operation, and your dentist give away free fillings andyou apart from those who don’t. One educational/motivational results follow-up office visits? Why shouldsize does not fit all in your facility. presentation, as well as other factors it be different for a qualified fitnessFitness assessments provide baselines such as the professional assistance they professional? I suggest you charge $50so exercise recommendations can be provide.” to $75 per thirty-minute assessment. tailored to each individual. Bottom line: fitness assessment revenues Dr. Wayne L. Westcott, Fitness add up fast! Research Director for Quincy College &Reduce Your Liability the South Shore YMCAA Fitness assessment can play a key rolein identifying a “Red Flag” before a client Building the P.T. Relationship:begins an exercise program. It can save Fitness assessments create a professionalyour facility from a costly lawsuit if it relationship between trainers and newfalls within the guidelines set forth by clients. Consider this approach: Offer anthe American College of Sports Medicine(ACSM). Your compliance will create an26 NATIONAL FITNESS TRADE JOURNAL

With MicroFit solutions, you can confidently promote as information new dimension of wellness and preventionyour services to doctors and other health professionals to any fitness facility, bridging the gap about your between health care and health clubs.”  who will provide you with a steady stream of referrals facility. Invite Dr. Phil Santiago, Secretary-General – them to visit (FICS-Sports.org) Julie Lynn Scarano, D.C. you with a complimentary pass. This can Santiago Chiropractic Associates“I used the MicroFit FAS-2 system in also be an effective way to introduce your In summary, a properly designed fitness assessment program produces dividends. our Health Coach Wellness/Vitality Center. corporate fitness offerings. I briefly touched on several service/ profit center concepts. From sellingOffice visits went from 20 per week to a membership with personal training; adding value to existing programs;100 per week. This system is vital for Boost Corporate Sales limiting your liability; reaching out beyond your facility to attract new members orestablishing compliance, accountability When approaching companies, you must corporate clients; and forming strong alliances with your medical community;and consistency. I highly recommend the be able to show results. Group fitness you can now have the tools to do the job right! The key is for you to leverageMicroFit FAS-2 system for any fitness data can monitor employee progress. your investment in staff and facilities to increase your overall profitability. MicroFit,center striving to build a profitable HealthWizard 5 software generates Inc. is proud of its record in helping health clubs and other organizationspersonal training business.” advanced group trend and other statistical to become more effective in delivering fitness and other health related services in reports that help employers identify their communities.Aaron Lertzman, C.P.T., health/fitness problems and to address “Club One values our partnership with MicroFit for several reasons: Prime Fitness Consulting, them with your help. 1) MicroFit’s impeccable commitment to employee training/customer service;Phoenix, AZ 2) the product is reputable and stellar for it’s defined assessment protocols; “Comprehensive Club Management 3) the presentation, in an integrated fashion is impressive to the consumer;Standardizing Your Service (CCM Inc.) has benefited from the MicroFit and 4) their overall process allows for the fitness professional and the member toHaving a structured fitness assessment Software for many years. Our company was engage in a consultative interaction that sets a foundation for results and successsystem in place allows you to build one of the first to utilize this program in for the new member.”consistency into all your programs, making the Pacific Northwest. We use MicroFit in Bill McBride, President and Chief Operating Officer for Club Onestaff training much easier. This results our Clubs and Corporate Fitness Centers. For more on MicroFit Health/Fitnessin a testimonial portfolio based on your MicroFit has been a critical component of Assessment Systems, call 800-822-0405 or e-mail [email protected] to receivestandardized fitness assessments, which the service that we provide our corporate Free demo CD & product catalogue. For an invite to a Free comprehensivealso provides group outcome reports that accounts; it has always been one of our webinar, contact: [email protected] can use to negotiate with insurance most valuable Value Added Services, asgroups and corporations for a piece of their perceived by our clients.”wellness business. Wayne Westwood“Most providers of healthy living President CCM Inc.programs try to offer the best results all Past President of IHRSAthe time. With MicroFit, in three separateassociations, I have been able to provide The Health Club - Health Carecomplete new member interviews, expert Connection:assessments, and professional reporting Fitness Centers are seeing more “boomers”from open to close, seven days a week. joining, as doctors are prescribing exerciseWe are able to offer expert motivational for disease prevention and management.tools, real goal setting, and can break Fitness pros offering standardizeddown the barriers to exercise and help our health/fitness assessments are uniquelymembers reach their goals.” positioned to partner with outpatient and rehabilitative healthcare services. With Bryan Soper, Executive Director - YMCA MicroFit solutions, you can confidentlyin Hudson, Wisconsin promote your services to doctors and other health professionals who will provide youA Powerful Marketing Tool with a steady stream of referrals.Use fitness assessments for communityoutreach. Health fairs, sporting events, “MicroFit plays a vital role inand open houses are great venues. Offer establishing a starting point for our acutefree blood pressure or body fat screenings. patients, athletes, and wellness clientsLearn about each participant; provide alike. We realized this integrated systemthem an attractive color report, as well has the unique potential to add a whole SPRING 2012 | 27

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[EDITOR’s NOTE: The following article was originally published in 2003. Due to the popularity of the one of Tom’s previous articles, How To Break AnOlympic Bar, and the fact that there’s a new generation of club owners, we decided to reprint this classic].How To Bend By Tom Lincir,an Olympic Bar President and Founder, Ivanko Barbell CompanyA bent Olympic bar in a club This is why since the very beginning complaints became non-existent. of my career in manufacturing Olympic I believe 200,000 PSI tensileweight room can be a turn-off bars, the same questions from customers have been repeatedly asked: “Do you strength with a yield strength close tothat nullifies the considerable make a bar that won’t bend when you that is the ideal for a commercial gym or drop it?” and “Do you have a guarantee team use. Ivanko Olympic bars are madeinvestment made in quality against your bar bending?” The problem in the USA and are currently 195,000 to with these questions is the true answer is 220,000 PSI. We plan to increase to aequipment and furnishings not a simple answer. higher level in the future.everywhere else. Not only does it First of all, most Olympic bar raw So, to get a “really straight” Olympic steel does not come straight from the bar that will not bend later on, we havelook shoddy, but a bent bar will mill. By this I mean “really straight.” to start with 200,000 PSI steel bars, This is because the allowable tolerance then bend them straight. Along withtry to rotate to reach stability with for straightness from the steel mill is not grinding for roundness, straightening is good enough for a first class Olympic the most expensive operation we do withrespect to gravity. This defect can bar. We believe first you must make a bar bars. Some bars come with an even bend “really straight.” Then you have to make along the length. Others are bent onlybe immediately felt by the user, it strong enough to stay straight. on one end. The worst and most difficult bars are twisted in a bent spiral. A bentespecially with exercises such as Secondly, years of testing and field bar is not straightened by just bending experience have indicated to us that any it back in the opposite direction. It mustpower cleans that involve rotating Olympic bar with a tensile strength less be bent back to a point determined than 195,000 PSI is not strong enough by an experienced press operator tothe bar. for commercial use. Usually experience relieve stress. Then it must be bent is the best teacher. Early on, we kept back the other way to straightness. increasing the PSI of the tensile strength Most manufacturers will not evenIn researching this article, I found in and yield strength with each production attempt to straighten a twisted barmy old files from 1977 correspondence run. We noted as the tensile strength was because it is very time consuming andwith steel mills and physicists asking increased the complaints of bent bars few have skill and know-how to do it.for information on how to increase the decreased. When we finally reached the This is especially true when the materialstrength of round bar material so that 200,000 PSI level and above, bending is 200,000 PSI steel.it would stand up to the common abusethat was bending the Olympic barsof that era. In those years there werethousands of bent Olympic bars, all overthe place. Every gym had one.30 NATIONAL FITNESS TRADE JOURNAL

When I was originally researching THE ONLY “BENT” BARS YOU SHOULD CONSIDER this article, Eleiko claimed a maximum deviation in the entire length of the Ivanko makes a pair of extremely precision, commercial-quality US-made Olympic bar not to exceed .5mm (0.0197 in.). EZ-Curl bars. I believe these are the finest EZ-Curl bars on the market. They’re Ivanko’s standard is .25mm (0.010 in.). not the cheapest, but they represent the best long-term value. Built to the same Anything better than 0.020 inches is exacting standards as our American-made OB-20KG Olympic Bar, these bars “really straight.” “Really straight” bars have deep bends, which allow the user to relieve stress on his wrists. You will are “fully functional.” Regular readers of notice the difference between this bar and all others, at once. Available in black my articles know I am a strong proponent oxide (OBZ-55) or stainless steel (OBZS-30). See our website for more details. of “fully functional” products. [See, e.g., Interested Journal readers can obtain these bars direct from us by e-mailing “What is a Fully Functional Urethane [email protected]. Grip Plate” (NTFJ, 2003)]. This means straight bars and round plates. Anything 4Another common way to bend a test” on 11 Olympic bars to determine less leads to “performance frustration.” bar is to do bench squats, which the best bar to sell to serious power The above explanation is important. If you are deep knee bends stopping rack trainers. Jim was the head realize that we have to bend a bar straight, when the buttocks touches the bench. of research and development for it’s easier to understand that you can also The bending occurs when you can’t finish Universal Gym Equipment, the major bend a bar crooked, or out of straightness. the last repetition and get stuck in the strength equipment manufacturers at bottom position with no alternative but that time. He tested Uddeholm, Eleiko, HERE’S HOW BARS GET BENT: to throw the bar off your shoulders. The York, Ivanko, Superior, Hastings, Texas loaded bar will drop three to four feet Power Bar, Malone, and Billard. His test1There is a misconception that an before hitting the nine inch wide bench consisted of dropping weight-loaded Olympic bar will bend if the plates in the center of the bar. This will “take Olympic bars from a three-foot height are loaded on a bar that is left on out” all but the best bars, and it does not onto 1-1/4” diameter heat-treated a narrow bench press overnight. That’s do the bench any good either. power rack safety bars. He started highly unlikely. But it’s a rumor that I with 350 pounds and increased hear time and again. 5Bars rarely bend from dropping the weight until the bar developed a when the plates hit first. It permanent bend. Seven bars developed2All the imported bars from China almost always happens when the bends ranging from 1/2” to 3” in the have a very low tensile strength bar hits first, such as on a power rack. 350 – 700 pound range. Eleiko and and lower yield strength. Their This makes me wonder why, with all the Udeholm made it to 700 pounds bars can be bent by doing an explosive great designers around, none of the gym before bending. Two bars made it to deep knee bend with 300 pounds and equipment manufacturers can design and 1100 pounds without developing bends: reversing direction fast. manufacture a shock absorbing power the Ivanko OBX-20KG and the Hastings rack, or a power rack designed so that if Manganese Alloy bar. The Ivanko bar3Bars made from American steel a loaded bar drops, the plates hit first. at that time was made of 185,000 PSI of 130,000 to 150,000 PSI will steel. hold up on light floor exercises Back in 1987, a strength equipment and bench pressing but are usually bent designer by the name of Jim Sutherland All of this reminds me of an by dropping them on the floor or on the conducted what he termed a “serious interesting story. Over 15 years ago, one power rack. And this is often the fault of of the biggest manufacturers of gym the power rack design as much as it is of the strength of the bar. SPRING 2012 | 31

equipment sent us a purchase order for else in order to be perceived as a first order to offer it at a “competitive price.” 2,000 power rack stop pins. They said class operation. An Olympic bar made they would pay us $20 each. (A $40,000 from high tensile strength steel that is COMING NEXT:order was a lot in those days). There straightened to a high tolerance may cost Our next article will be an installmentwas a notation on the P.O. that read, more, but you only have to buy it once. of ASK TOM IVANKO. Please send“Must be made from Ivanko Olympic bar And club members will be able to see your questions on gym equipment &material.” I called the buyer and asked, and feel the difference. freeweights to [email protected]“Why do you want us to use our Olympic bar material for the stop pins? Aren’t FURTHER READING: Ivanko Barbell Company was founded by Tomyou afraid that the rigidity will cause You can find a host of articles like this Lincir in 1967 and is the most respectedthe Olympic bar to bend on impact?” on my website www.ivankobarbell. manufacturer of professional and commercialHe replied, “That’s no problem. We com. Thereon, I cover not only Olympic grade barbell and dumbbell products worldwide.don’t guarantee the Olympic bars!” We bars, but urethane, plates, dumbbells, Your comments or questions are welcome.refused the order. It was the wrong thing and other fitness equipment. Whether Contact Tom at [email protected] or writeto do on principle. Unfortunately, that’s you’re specifically interested in Ivanko to: (P.O. Box 1470, San Pedro, CA 90733the way much of the industry thinks products or not, I encourage you to read U.S.A. }today. Instead of doing what’s best for these articles to acquaint yourself withgym owners, they do what’s best for the tenants of quality before you buy For product information, pricing, and Cthemselves. new equipment for your facility. In our newsletter sign-up, see our website M many articles, I discuss the “tricks” and ivankobarbell.com or call (310) 514-1155. Y A bent Olympic bar has no place in “shortcuts” manufacturers use to lowera facility that has invested in top quality the quality of free weight product inequipment and furnishings everywhere CM 100% American Made Lockers MY CY Ideal manufactures lockers in the U.S.A. with parts and materials CMY made in the U.S.A., using U.S.A. written guidelines and K specifications, all for your benefit. Give us a call for a quote today and buy USA! • Wood & Plastic Laminate Lockers Built Daily • Over 25 Years of Manufacturing Excellence • FSC Certified and Compliant • LEEDS EQ4.1, 4.2 & 4.4 as well as MR5,6, & 7 • GSA #GS27F0019R 800-88-IDEAL idealockers.com32 NATIONAL FITNESS TRADE JOURNAL

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Powerful Products. Powerful Education. Power of the Package. For over 5 years Star Trac has been redesigning its current lines and adding additional product to its portfolio to build a complete and powerful package. This full offering that has been years in the making now services different market segments with different goals, wants and needs at optimal price points. If you are a high end health and fitness facility or hospitality destination, Star Trac can offer a high end luxury package that exceeds the expectations of your most elite customers. Or if you have light commercial34 NATIONAL FITNESS TRADE JOURNAL

requirements with limited space and are looking to provide a fitness outlet to people on a budget Star Trac has solutions for you as well. Contact a Star Trac rep today to discuss how Star Trac can meet all of your facility needs at 800.228.6635, www.startrac.com or [email protected]. For information about the Spinning® Program contact Mad Dogg Athletics at 800.847.7746 or www.spinning.com Star Trac can now offer products in these categories:· Treadmills· Cross Trainers· Steppers· Stairmill· Upright and Recumbent bikes· Spinner® bikes with the official Spinning® Program· 3 complete selectorized strength lines – uniquely appealing to three different market segments· A complete integrated functional training circuit· Plate loaded line· 2 lines of benches and racks· Multi stations SPRING 2012 | 35

Introducing the World’s FirstCore, Cardio, Strength CycleOne MachineTotal FitnessBallBike Revolution provides a Core, Cardio & Strength workout all at the same time, to savetime. It’s comfortable, impact free, engaging and a more efficient way to workout. It incorpo-rates the trends of today, like functional fitness, core training, group/personal training, activeadult fitness & strength training.The simplicity & versatility of BallBike allows you to purchase two or three BallBikes for theprice of one piece of traditional cardio equipment, making it a perfect fit for all Fitness, Rehabili-tation and Sports specific applications.Contact us to make the future of fitness part of your [email protected] 36 NATIONAL FITNESS TRADE JOURNAL

See how it feels to create a HEX tanning system. Experience unlimited customization that no other manufacturer can provide. Design your own HEX system. Mix and match colors, textures and designs from more than 150 finishes, including unlimited custom branding possibilities. Maybe you don’t want the attached dressing room – or maybe you just want to change its features. Perhaps you want a HEX system that is unique to your business, or one with special dimensions. You’re in luck because HEX is the only tanning system so versatile that you can design one just for you. HEX systems are U.L. Listed in the U. S. and C.U.L. Listed and C.S.A. compliant in Canada. We also meet all electrical specifications throughout the world. You can choose your lamps, too. But we’re betting you’ll want 46 SmartLamps™. With their 3-part design, they are the only lamps that tan the face, body and lower legs at an equal rate. Electronic ballasts drive our SmartLamps to perfection, provide a better tan and save on utility bills.And did you know that HEX also designs and builds medical Call us! We’re readyphototherapy equipment that the blue chip insurance to go to work for youcarriers underwrite (with a doctor’s prescription). We sell to right now, with state-doctors, clinics, hospitals and VA hospitals around the world. of-the-art equipment,HEX is the only tanning manufacturer invited to exhibit at proven tanningthe American Academy of Dermatology conferences. marketing concepts, and amazing customer service. We make it our business to make your business better.™1-800-556-3201 www.hextanning.comPremium tanning concepts from a stand up kind of company™© 2012 HEX Tanning and Marketing Concepts 404-NFTJ-22012 SSUPMRMINERG 20102 | 37

M e d - F i t S y s t e m s , I n c . , m a n u f a c t u r e r o f quarter of 2011 for international business.” The company hired 11 new employees in the months ofNautilus® commercial products has shown that October, November and December of 2011. For the year, 17a steadfast dedication to its mission statement new positions were added. The company further demonstrates itsand pioneering spirit can result in astounding commitment to creating American jobs by proudly manufacturingcorporate success and expansion even in the and shipping their equipment from their facility in Independence, VA.toughest of economic periods. Also in 2011, Med-Fit Systems acquired the SportKAT company and entered into a partnership with LeMond®The company was founded in 1988 as a physical therapy Fitness, Inc.and senior care products provider with a mission of “providing Med-Fit Systems Purchases SportKATfitness and rehabilitation solutionsto the world through innovative On December 19, 2011, Med-Fitproducts, programming and Systems announced the finalizationeducation” of the SportKAT acquisition. ByOn February 19, 2010, adding SportKAT’s line of highMed-Fit Systems acquired the tech computerized balance therapycommercial fitness equipment equipment to the world renowneddivision from Nautilus®, Inc. The Nautilus® exercise equipmenttwo companies already shared a line, Med-Fit Systems now offerssynergy in addressing the needs of the health and rehabilitationelite athletes, the infirm, and those markets the first complete andin between. This made Med-Fit comprehensive equipment line thatSystems’ acquisition of Nautilus® addresses the needs of both thecommercial assets a natural when muscular skeletal system and thethe opportunity arose. needs of the brain and spinal cord.Since the acquisition the Dean Sbragia, CEO of Med-Fitcompany has seen profit each Systems, commented on thequarter in commercial fitness synergistic strategy of the SportKATequipment sales, which puts acquisition.Med-Fit Systems’ Nautilus® “SportKAT, with its line ofcommercial at 7 straight profitable balance assessment and trainingquarters. Med-Fit Systems has products serves the needs of ourseen twenty four straight profitable client base, which is inclusive ofyears, since inception. long term care, rehab, commercialThe company’s COO, Sean fitness and athletic performanceSmith, said, “Each quarter of markets. In addition to current2011, in the Nautilus® commercial products and programming, wesegment, saw significant growth over will soon introduce the Nautilus®the same period of the prior year, Concussion Management Program,due to strong demand and renewed SportKAT’s bellweather model, the Korebalance, which incorporates strengthcustomer confidence in our brand.” training, objective balanceMed-Fit/Nautilus® commercial features a proprietary inflatable bladder and assessment and standardizedinternational sales were also touch screen computer control. The system concussion questionnaires. Theimpressive, as reported by Juergen provides various levels of instability used to test program will provide return toKopf, VP of International Sales and activity information to attendingMarketing. “International sales and train visual, vestibular, and proprioceptive clinicians.”grew 54% in 2011 over 2010. The response. SportKAT’s product line,fourth quarter was also the strongest with the Korebalance being the38 NATIONAL FITNESS TRADE JOURNAL

bellweather model, features a proprietary inflatable bladder and rehab markets where the products’ comfort and ease of use,touch screen computer control. The system provides various real road feel and ability to capture and store accurate biometriclevels of instability used to test and train visual, vestibular, and data will make a meaningful impact.”proprioceptive response. Dean Sbragia alluded to future projects that have been SportKAT units are used by a diverse client base that conceived as a result of the LeMond® Fitness/ Med-Fit Systemsincludes physical therapists, doctors, long term care providers partnership. “This agreement aligns two iconic American brandsand athletic departments. Additionally, the Korebalance is being known for innovation and performance and will permit bothemployed by the military’s Department of Defense and Vetaran’s companies to share their respective expertise in the commercialAdministration hospitals in rehabilitating vestibular functionality strength training, indoor cycling, and medical and rehabto returning service people with Traumatic Brain Injury (TBI). markets…We have some exciting synergistic developments thatUsing the Korebalance’s cutting-edge technology, Dr. Michael we will be introducing over the next twelve to eighteen months.”Hoffer has pioneered a military vestibular rehabilitation programat the Naval Medical Center San Diego. The program helps Med-Fit Systems/Nautilus®’ Director of Federal Governmentpilots who, due to trauma, have developed vertigo symptoms. Sales, Mike Herlihy, has also successfully added LeMond® Fitness products to their government GSA schedule. Dr. Hoffer commented, “The program is a true success story.We are able to help about 85% of patients who have received Indicating the company’s further intention to expand,mild brain trauma to get back – at least from a vestibular Med-Fit Systems’ CEO, Dean Sbragia has divulged, “Ourstandpoint – to full functionality.” company has signed a letter of intent for future a acquisition, which should come to fruition inMed-Fit Systems Enters Partnership With LeMond® Fitness the first half of 2012.”On December 27, 2011, Med-Fit Systems announced that it For morehad entered into a partnership agreement information,with LeMond® please contactFitness, Inc., Med-Fitmaker of industry- Systems,leading indoor manufacturer ofcycling and Nautilus® commercial andfitness SportKAT products.products. 800.874.8941, 276.773.2881,The agreement [email protected], created a joint www.medfitsystems.com,venture to sell, market and www.nautiluscommercial.com.develop indoor cyclingproducts. Med-Fit Systems/ The RevMaster ProNautilus® also became from LeMond® Fitnessthe exclusive domesticdistributor of LeMond® features maximumFitness indoor group and riding comfort and thestationary exercise bicycles. geometry of a great LeMond® Fitness President and road bike.CEO, Mark Handfelt remarked, “We areexcited to work with an organizationwith the reputation and track recordof Med-Fit/Nautilus®. Distributioninto the commercial fitness marketsrepresents a significant growthopportunity for ourcommercial indoorcycling line.LeMond® also willbe a natural fit inthe medical and SPRING 2012 | 39

The Green System: harnessing human power The revolutionary Green System harnesses human power for use as a clean, green source of electricity, offsetting power costs and saving you money. ECOFIT digital media displays harness Green System information to engage your members through advertising, digital media and education – creating a new revenue stream for your facility.Calculate how much you could save at: http://green.sportsartamerica.com To learn more, contact your SportsArt rep at 800.709.1400 Built.40 NATIONAL FITNESS TRADE JOURNwwAwL.sportsartfitness.com cs: 866.709.1750

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EZFacility Continues to Add Valueto its Management SoftwareBetween releasing a newand improved Schedulingsystem and forming amyriad of partnerships tohelp customers build abetter business, EZFacilityhas been keeping verybusy in 2012. As a leaderin software, billing andcollections services forbusinesses in the Fitness,Sports and Leisureindustries, EZFacilitycontinues to developremarkable features andservices for its globalcustomer-base. One of the partnerships formed integrated with EZFacility, making Share your fit is another meansin 2012 includes teaming up with it easy for members to check-in to of growing a business that EZFacilityPerkville – a company that turns an their facility and accumulate points. has provided customers with easyemail address into a virtual Reward This gives clients an innovative way access to this year. Share your fit isCard in order to create a simple of both retaining and rewarding a great new way of obtaining morerewards program for members. members. referrals by creating a landing pageEZFacility clients can now set upa Perkville account and have it42 NATIONAL FITNESS TRADE JOURNAL

branded specifically for a club. keeping current members satisfied. assist club owners and managersBusinesses that have implemented Furthermore, by providing Full in running their business isthe Share your fit referral system immeasurable. EZFacility offerssaw an average increase in sales Service Billing and Collections, users a solid and seamless interfacebetween 10 and 30 percent. The EZFacility offers club owners with the flexibility to meet themore it’s used, the more effective it the entire package. With full PCI needs of each distinctive business.becomes. Level-1 Compliant CC and EFT With a myriad of offerings and processing, EZFacility will contact services, EZFacility customers are EZFacility software is available members directly for credit card primed for growth and success infor a low monthly fee and provides and EFT reject follow up, and the competitive fitness, sports andusers with an easy way to manage create accounting and collections leisure industries. Developmenttheir club or facility. Owners and reports directly via the software. of the software is never over, asmanagers can keep things organized, Club owners and managers can EZFacility continuously looks for newallowing for better utilization of the feel confident eliminating in-house ways to improve and adapt to thefacility’s functions and more efficient collections and combining industry- ever-changing needs of its valuedscheduling of its people and leading software and member clients.resources, ultimately leading to a management solutions with provengrowth in profits. With time saved on and professional full service billing For more information visitadministrative tasks, staff have the and collections services. www.ezfacility.com, or callopportunity to focus their attention 1 (866) 498-3279.on bringing in new members and The number of advantages of having intuitive software toDCilesan,iGnreaeHnfanendoodcnlthtdeTMaaeocnhinrwetTM feBolorsttles NCoFnSTptJaeRccetiaaUdlsseF!ro’srMAKE EQUIPMENT SANITIZINGPRIORITY #1 WITH THE GYMVALET! Clean: Prevents germ and virus transmission! Green: No expensive paper towels and wipes waste...SAVES MONEY On the Machine: Fits all equipment/easy installationORDER NOW 866-435-2009 www.gymvalet.com [email protected] ORDERING ONLINE: USE DISCOUNT CODE NFTJ2011 AT CHECKOUT SPRING 2012 | 43

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The Traditionof Quality ContinuesThis year marks a milestone for TRUE Fitness as it celebrates 30 years in the fitness TRUE founder,industry. Thirty years…that means Frank Trulaske had the vision of building the Frank Trulaskeworld’s best premium treadmill at a time when MTV was just bringing music videosinto our homes; a time when the Columbia space shuttle took its first journey; andnot unlike today, a royal wedding was the talk of everyone around the world, asPrince Charles and Diana were married. In 1981, Trulaske started out with had a working prototype treadmill that Jim and Frank in their early yearsthe mission of building a better treadmill. outperformed anything on the market. InToday, TRUE® is the global leader in In mid-1981, they founded TRUEpremium cardio equipment for the addition, initial tests indicated Fitness Technology, Inc. In 1985,commercial and residential markets, and that their design would the Trulaske brothers left the familyTrulaske’s passion remains the same. provide users with a business to devote their efforts full timeIt would have been easy for Trulaske to product of superior to TRUE Fitness. The rest, as they say, isremain in his family’s already successful durability. history. TRUE’s reputation for innovationmanufacturing business, but his passion and quality quickly grew, as did thelied in physical fitness and exercise. company itself.In the late 1970’s, he and his brother,Jim, began to develop a business plan Going from a handful of employees,that would allow them to apply their often working out of their garages, to todaydesign and manufacturing knowledgeto the then young fitness industry. when TRUE is an industry leader inAfter studying the existing exercise technology, innovation, performance,equipment that was out there, the safety and style. TRUE hasTrulaske brothers knew that they could received manybuild a better treadmill than any on awards for itsthe market. commercial and retail product over After a few years the years and remainsof extensive the benchmark for the industry.experimentation From the beginning, TRUEand innovationin their garage, they XLC90046 NATIONAL FITNESS TRADE JOURNAL

has focused on new technology and TRUE strives to perfect to sell the most cardioperformance that help consumers live a biomechanically correct and products in thehealthier lifestyle. One area that Trulaske orthopedically comfortable, world, but to deliveralways believed in, and has become a functional products. Whether the world’s bestsignature of TRUE Fitness, is Heart Rate it is the mesh seat in theControl training. TRUE was a pioneer recumbent bike, the Soft RCS800in the fitness industry by putting focus Step® in the elliptical cross-on manufacturing treadmills that offer trainers or the Soft System® in premium equipment for our customers’integrated Heart Rate Monitoring and the treadmills, TRUE has health and fitness solutions. We havecustom Heart Rate Control programs. always had the goal of built upon that philosophy for thirty years delivering the best. “By utilizing TRUE’s patented Heart and will continue to do so.”Rate Control® technology, you can At the heart For More information, contactcustomize workouts based on the specific of our success TRUE Fitness at 1 (800) 426-6570.fitness levels you wish to achieve,” says is the relentless www.truefitness.comTrulaske. “It really is the best way to and systematic [email protected] and achieve the results you are life testingwanting.” of both the products and the components. “The treadmill displays your currentheart rate, and after you enter your Target “Dedicated employeesHeart Rate, the treadmill automatically understand our philosophyadjusts both speed and incline, to keep is to deliver the bestyour heart rate within your Target Heart products in the world,”Rate Zone. This maximizes your training says Trulaske. “Ourregimen to ensure you see the results goal is notyou need in the time you want.” Theproud manufacturing traditions ofquality and the culture of innovationat TRUE over the course of the lastthirty years has given rise to a full lineof truly extraordinary treadmills, indoorcycles and elliptical cross-trainers. Asa result, people all over the worldare benefiting from the TRUEexperience. TCS800 SPRING 2012 | 47

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