EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION - BY TOP SPOT LEADS

[email protected] WWW.TOPSPOTLEADS.COM EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION TAKE YOUR FIRST STEPS IN THE WORLD OF LOCAL LEAD GENERATION TOP SPOT LEADS

[email protected] WWW.TOPSPOTLEADS.COM your customers are searching for you, but are you being found? Searches containing “near me” have increased by 3400% since 2011

[email protected] WWW.TOPSPOTLEADS.COM Content 06 Introduction What is lead generation? should i utilise it? 09 YOUR BUSINESS HOW WELL DO YOU REALLY KNOW YOUR BUSINESS? 12 KNOWING YOUR CUSTOMER CREATING A CUSTOMER AVATAR is the best way to know your audience 16 sales funnels a targeted sales funnel that converts is essential 22 get traffic create a marketing campaign to target traffic to your funnel 27 conculsion congratulations your all set up 28 WE are here to help don’t have type or resources? how can we help? 3 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

[email protected] WWW.TOPSPOTLEADS.COM 1 INTRODUCTION WHAT IS LEAD GENERATION AND SHOULD YOUR BUSINESS BE USING IT?

[email protected] WWW.TOPSPOTLEADS.COM CHAPTER ONE Introduction What is lead generation? Should my business be utilising it? It doesn’t matter what kind of business you are in; you know that if you aren’t able to generate new leads and turn them into paying customers, your company will never succeed. Even if you currently have a group of loyal and repeat existing customers, you need to continue to bring new customers into the fold if you want your business to thrive and grow. This means that you have to create a solid marketing strategy that will drive more traffic to your website and generate more leads. Generating leads is one of those things that sounds like a simple task, but can actually prove to be quite a significant challenges for many marketers and business owners. Unfortunately, many entrepreneurs end up feeling like they are merely spinning their wheels and as though they aren’t able to gain any traction and are disappointed with the results from their efforts. They spend their time and efforts on trying to generate new leads, only for their efforts to fizzle out, usually at quite a lot of expense. When it comes to generating leads, it doesn’t matter whether you have a website or not, but rather the important thing is how you can engage and connect with your target audience and convert them into quality leads on demand. 5 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

[email protected] WWW.TOPSPOTLEADS.COM Business owners who haven’t fully embraced the digital age must be ready to redefine their marketing strategies and create highly targeted online and mobile marketing campaigns, if they want to reach their new digital customers and succeed. This is especially important to know as a local business! Gone are the days where your customers would find you simply by flicking through the yellow pages. People now have access to thousands of your competitors with a touch of a button, be that desktop, tablet or mobile. If you want to compete, you need to be seen online, not only seen but you need to stand out. The truth is your customers are searching for you, but are you being found? Searches containing “near me” have increased by 3400% since 2011, according to Google. Your local customers are using search engines and social media like never before. It’s never been more important to be seen locally online. contact us At Top Spot Leads we specialise in getting companies seen online, and more directly if importantly getting customers through your door. We have a proven system you have any that can laser target your customers demographic and get them enquiring questions in so you can convert these leads to paying customers. In this ebook, I will regards to lead outline a basic way for you to get set up generating more leads, however generation for those that want some help we have a platform that will automate what i am about to show you. If you have any questions regarding lead generation you can contact us at any time. 6 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

2 DO YOU KNOW YOUR BUSINESS AND YOUR GOALS?

[email protected] WWW.TOPSPOTLEADS.COM CHAPTER TWO Your Business HOW WELL DO YOU REALLY KNOW YOUR BUSINESS? When we first talk to new clients, we really want to get to know them. So, at this point ask yourself this. Do you really know your business? I would suggest answering the following questions below. 1. Do you have a good presence locally online? Google search your business name, what page of google are you on? Are you visible on google maps? Do you have a google my business account? If not, why? 2. Are you active on social media? Social media is an amazing tool to get more leads! If a post, picture or video about your business starts trending, imagine the reach that can get you. Traction of post on facebook and instagram can make all the difference. Also check how many followers you have on your business page. The amount of followers shows authority, if you are going to buy something from a company you see on facebook, but they only have 5 followers and a post from 2011, do you trust that company? You have to think in the mindset of your customers. 8 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

[email protected] WWW.TOPSPOTLEADS.COM 3. Where are you currently advertising? What campaigns do you currently run? Do you simply just use Yellow Pages? Yell.com? Do you encourage customer referral? Word of Mouth? Traditional Print advertising? Google and Facebook PPC? 4. If so, are you getting results? If you answered ‘yes’ to the question above, what results are you currently seeing? Are you tracking your return on investment (ROI)? If not, you could be loosing huge sums of money on pointless advertising spend. 5. Why are you looking into getting more leads? If you have downloaded this ebook, then it demonstrates a willingness to get more customers. What is the reason for this? Do you have the time and resources to fulfill the extra enquiries. Even after you have generated leads, you must have the time to follow up and convert. 6. Where do you see your business in 5 years time? We always ask this question, as it allows us to reverse engineer the marketing strategy to achieve your 5 year goal on a year by year basis. For example if you want to grow your business by 100% year on year, we calculate how many new customers you need to achieve this, and put a plan and budget in place based on that goal. 7. Can you do the marketing yourself? A lot of business owners we speak to have tried doing digital marketing themselves or having a team member do it. This usually results in the campaigns under achieving and missed opportunities. This is why a lot of our clients have come to us, for our knowledge, experience and expertise. However, this guide is designed as a step by step guide to get your company set up with a solid lead generation strategy. 8. Whats your unique selling point? What makes you stand our over your competitors? What offer can you build a campaign around? What will entice your customers to enquire with you? This can be a range of things, from free trials, to great customer service or even discounts. 9 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

3 CUSTOMER IS KEY

[email protected] WWW.TOPSPOTLEADS.COM CHAPTER THREE Knowing Your Customer CREATING A CUSTOMER AVATAR IS THE BEST WAY TO REALLY GET TO KNOW YOUR CUSTOMERS All successful campaigns contain three elements. First, you need to find the right target audience. Once you’ve determined your target audience, you need to develop the right offer, and finally, you need the right copy. All three elements must be present if you want your lead generation campaign to be successful. You can hire the best lead generation marketer in the world, but if you aren’t targeting the right audience or have a mediocre offer, the work you do on your marketing campaigns will count for nothing. To be successful in generating new leads for your business you have to have a deep understanding of your audience. You need to focus your efforts on what your audience is looking for and how you can deliver on them needs. While you may have a rough idea of who your target audience is, you probably don’t have a clearly defined outline that you can build a lead generation strategy around. That’s why it is essential for your business to develop a customer avatar. 11 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

[email protected] WWW.TOPSPOTLEADS.COM Why you need a Over the last several years, the concept of a customer avatar has been customer avatar gaining momentum. Developing a customer avatar allows you to develop a deeper understanding of your customer’s motivations, desires, fears, and problems that influence their buying decisions. Creating a profile that indicates your customer’s priorities, challenges, and goals, allows you to tailor your marketing campaign to serve them best. While every business caters to a wide range of customers, creating a customer avatar allows you to identify your primary customer, those individuals for whom your service is a no-brainer. When determining if a market segment is the right fit for your business, you need to take a three- fold approach and consider; perspective, capabilities, and profit potential. Assessing This is about ensuring that your customer’s attitudes are in alignment with perspective yours. You are trying to ensure that they have comparable sensibilities, priorities, and direction to your company. It is essential that the perspectives between your customers and your business are in alignment Assessing This is about your company’s embedded resources. This includes the capabilities resources and assets that position your company to serve a specific type of customer better than another. The key to choosing the right audience is determining if your capabilities fit with the perspective and profit potential. Assessing profit When assessing the profit potential of your chosen market, you have to ask potential yourself the following questions: • Does your audience have budgets that will accommodate your prices? • Is your service going to bring them a significant return, making it a no- brainer to do business with you? • Do you need to add other products or services to increase your profit margins? Assessing these three areas will provide you with the conceptual framework for the kind of audience you are looking to attract. Now you can begin building a specific customer avatar to represent your target audience. When creating your customer avatar, you need to determine the following on the next page 12 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

[email protected] WWW.TOPSPOTLEADS.COM TO DO FILL IN THE AVATAR QUESTIONS BELOW • Age • Gender • Income • Family status • Location • What they desire • What they aspire to • Fears • Frustrations • Challenges • Likes • Dislikes • What they read • Their social media habits • How they relax You now have a customer avatar and demographic to work off. You can create your marketing strategy around this avatar and laser target them, so you get relevant, converting leads. 13 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

4 CREATE A SALES FUNNEL THAT CONVERTS

[email protected] WWW.TOPSPOTLEADS.COM CHAPTER THREE SALES FUNNELS A targeted sales funnel that converts is essential Okay, so you now have a crystal clear view of your business, your business goals and most importantly your audience and your offering to that audience. This is where it can get a little bit technical and will require a little bit of learning. The sales funnel which needs to be created is as follows: Customer lands on targeted mini website Customer fills out Call To Action Notification of enquiry Follow up on enquiries 15 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

[email protected] WWW.TOPSPOTLEADS.COM step 1. Sign Up There are a number of tools out there that are key players in the lead generation industry. We always recommend a tool called Click Funnels for it’s ease and success rate. Before you can do anything, you’ll need to get a free 14 day trail of Click Funnels. This step is pretty straight forward and Sign-Up takes less than 60 seconds. You can opt to sign up for trial of standard Click Funnels or the Etison Suite (this is the full feature package) You can sign up for a Free 14 Day Trail here step 2. Click The next thing you’ll need to do after you have set up your Click Funnels funnels account account is to set up your account starting with your account profile, time zone etc. details This is really simple. Just click the icon in the top right hand side of the screen and click ‘Account Details’. Simply go ahead and fill out all the relevant information for your business. You can add a logo, your click funnels name (business name), business address etc. To view videos on how to do this section please go here step 3. set up Think of your sales funnel as an extension to your website. You will not be your domain using the same domain as your business name. This will be a stand alone mini website, that sole purpose is to target and generate you high quality enquiries. So choose your domain wisely, it is good to still be relevant to your business and local area. For example if you are a taxi firm in Solihull, Birmingham. Your reach is all around the Birmingham area. Opt for a domain like birmingham-taxi-firm.co.uk This is relevant to what you are offering and states your business type and area. You can set up a domain right in Click Funnels itself. Simply hover over the icon in the top right corner and click ‘Account Settings’ You will see a dark grey menu on the left hand site. Click ‘Domains’. then ‘+Add New Domain’ Now under ‘Register a new domain’ click ‘Choose a Domain’ . Note in click funnels your first domain is Free of charge. If you buy another domain it is then $20 per year. Now type in any domain name you would like and Click Funnels will check the availability. Once happy click continue. That domain is now yours. It’s time to validate the SSL certificate. When in your domain list. Click on the 3 dot icon to the far right of the domain and click ‘edit’. Scroll down to SSL and click ‘Expand’, Now click ‘Check Now’ and your SSL certificate is now validated. 16 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

[email protected] WWW.TOPSPOTLEADS.COM step 4. set It’s time to build your funnel. Unlike men, All funnels are not created equal. Luckily Click Funnels helps you with the build and design of your funnel up your first is you are a novice. They have a tool called The Funnel Cookbook. To get funnel started however ‘Click Funnels’ in the top right menu and click ‘Funnels’. Now select ‘+Add New’ and opt to use the Cookbook Builder Process. In step 1 of the funnel builder you can filter your industry on the right as well as the type of funnel. Please choose a funnel type that is relevant to your business and business goals (related to your offering that we spoke about in the previous chapters) When happy proceed to step 2. In step 2 Click Funnels give you a range of free and paid for funnel templates. Have a look over these and choose one you like and is relevant to what you are trying to achieve. This is completly editable in the next section. Each template tends to come with 2 pages. 1 an opt in page, where you will create a relevant form, and page 2 a thank you page where your customers will be directed to once they fill in the form. For more help on this section you can view help videos here step 5. optimise As you can see, the template already start looking good, but this is not your funnel enough, it needs to be relevant to you and your offering. Click Funnels makes this easy. Click Funnels pages are made up of 4 basic building blocks: Sections, Rows, Columns, Elements. You can see how they interact with each other on a page here. SECTIONS All sections are in GREEN in your click funnels editor. • Sections are the ‘base’ pieces that make up your page. You add these in first. • Most pages will have a few main sections. for example - TOP SECTION - this is where your headline would go. MIDDLE SECTION - for content, sales copy, forms etc. BOTTOM SECTION - this is your page footer. 17 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

[email protected] WWW.TOPSPOTLEADS.COM ROWS AND Cras laoreet ultrices ligula eget tempus. Aenean metus purus, nim veniamt, sodales et massa. e eiusmod tem iaculis ut imperdiet eget, sodales COLUMNS et massa. adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniamt, sodales et massa. e eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. All rows and columns are in BLUE in your click funnels editor. • Rows and columns can be placed inside the different sections on your page. • Use rows and columns to adjust how each section is laid out on the page. for example - TOP SECTION - you may add a row at the top where you can add your company logo. MIDDLE SECTION - you may add a row with two columns, one column could show sales copy and the next a call to action form. BOTTOM SECTION - usually shows legal terms and contact information. ELEMENTS All sales elements are in ORANGE in your click funnels editor. • This is the section where your layout comes to life! • Fill in any sales elements that you want inside your rows and columns. • These are the details of your page that will give it a special, unique look. for example - ROW 1 - you can add your main headline at the top of the page with a logo. ROW 2 - you can add text or a video or any number of elements. END RESULT 18 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

[email protected] WWW.TOPSPOTLEADS.COM RECAP STEP BY STEP 1. Start with any 2. Add as many template (or blank sections as you page) need with the GREEN + 3. Click on the 4. You can change ‘settings’ icon to the background modify the section color/image 5. Inside the section 6. You can add up click the BLUE + to to 6 columns on add rows each section 7. You can also add 8. Inside each row, border around the click the ORANGE + column if required to add element 9. You can add 10. Your work here TEXT, VIDEO, FORM is done and you are and many more ready to go Conclusion Following the steps above create a page with your offering and also a contact form with relevant questions for your customer to fill out, this will qualify your lead. To View how to create your own contact form please follow this video When a customer clicks your call to action there details will be saved in your click funnels account. To view their details you can go to the funnel and click contacts. There you will see a list of everyone who has filled out that contact form. These are your leads. 19 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

5 GET TRAFFIC TO YOUR SALES FUNNEL

[email protected] WWW.TOPSPOTLEADS.COM CHAPTER FIVE GET TRAFFIC YOU MUST NOW CREATE A MARKETING CAMPAIGN TO TARGET TRAFFIC TO YOUR FUNNEL You can have the best sales funnel in the World, but if people aren’t landing on that page, it’s not going to convert. For this guide i will discuss facebook marketing. This is because you can target your audience avatar you created earlier to land on your sales funnel. the facebook Now you are ready to create advertisements. Facebook structures advertising advertising through 3 separate levels. campaign 1. Campaign structure 2. Ad Sets 3. Ads Each campaign you run will be the objective you chose earlier. You can run different campaigns for different purposes at any time, and run multiple campaigns simultaneously. Inside each campaign, you can run several ad sets. In each set, you choose who you are targeting, how much you are spending and your ad placement. In each ad set, you can have multiple advertisements. This allows you to test things like different images, different blocks of text and different offers. 21 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

[email protected] WWW.TOPSPOTLEADS.COM To give you a real-world example, let’s say your objective was to accomplish the following three goals: 1. Drive Traffic to Your Blog 2. Build Your Email List 3. Make a Discounted Offer on a Product or Service You would create a different campaign for each one of these objectives. To drive traffic to your blog, you could create two different ad sets, one to target your current customers, and the second for marketing to those people on Facebook that are in your home city. Then you could make as many advertisements as you want in each ad set to help accomplish the goal of sending traffic from Facebook to your blog. You would also do the same with your other two objectives. Those multiple advertisements need images plus text plus links. Here is where split testing several different advertisements reveals which ad works the best for you. After testing repeatedly, you shut down those ads which are not working, and spend your time and money on the one or two advertisements which deliver the best return on investment. the “where” of In the ad creation process, you will need to choose where your ad will be facebook ads placed. This is where on Facebook you want your ads to show up. You have the following choices: Desktop News Feed This placement shows your ad in the news feed when your audience visits Facebook on desktop computers and laptops. Mobile News Feed This ad placement is obviously going to apply to anyone on a mobile device, and this shows up in the person’s news feed. You can even select a specific device, for example, users on an iPhone 5, and even the operating system that is installed on the device. Desktop Right-Hand Column Pretty self-explanatory, this option shows your ads in a right-hand column if someone is accessing Facebook from a desktop computer, and also on a laptop. 22 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

[email protected] WWW.TOPSPOTLEADS.COM Instagram Facebook has added the option of advertising on Instagram. Anyone accessing Instagram from an Android or iOS platform will see your advertisement if they fit your target criteria. Facebook’s Audience Network This is a network of Facebook approved mobile websites and applications. If you choose this placement option, you must also select mobile news feed. choose your It’s important to set a budget. This way you don’t get out of control and budget spend more money than you can afford to. When you are starting out advertising on Facebook, trying to find out what works and what doesn’t, you probably want to spend a minimal amount of money. To access this section go to the “Ad Set” section of your ads manager. You can alternately select the “Create Ads” option from the drop-down menu available at the top right corner of any screen when you are logged into your Facebook account. You can set daily or lifetime budgets. Lifetime budgeting lets you set a campaign start and end date. Clicking on the “Advanced Options” button gives you the following possibilities. • Optimization For Ad Delivery • Bid Amount – Automatic or Manual • When You Get Charged • Ad Scheduling • Delivery Type Optimizing for ad delivery means choosing either link clicks to your website or a URL, or impressions. Impressions mean that any time Facebook shows your ad, you will get charged, whether someone clicks on your ad or not. Manual bidding means you enter the highest amount of money you are willing to pay per click, while automatic bidding lets Facebook set the bid, using their algorithm to hopefully get you the best price and the most clicks. Ad scheduling lets you schedule when your advertisement campaign runs. You can choose from standard or accelerated delivery types. Selecting the standard option will show your advertisements throughout the day, and accelerated will display your advertisements as quickly as possible. 23 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

[email protected] WWW.TOPSPOTLEADS.COM create your ad Now it is time to actually make your ad! Depending on the objectives you chose, you will be given different ad creation options. It is here that you select media, text, and links to create one or more ads in an ad set. You will be given images which show exactly how your ad is going to look, and at any time you can click the blue “Learn More” button beside any advertising format to get an in-depth explanation. Once you select an ad type, you have to choose your media. You can browse the free stock images Facebook offers, or upload your own pictures or videos. Facebook recommends an image size of 1,200 by 626 pixels. A secret the pros use here is to choose an image that is at least two times bigger than the recommended minimum. This ensures you get the biggest ad picture on Facebook, and it guarantees a high-resolution image as well. While FB removed the 20% rule concerning text on your cover photo, it still applies here. Your image may not include more than 20% text, or it will not be approved. Now choose the text that will display beneath your ad. This is your call to action (CTA). You will see just below the “Image” option; there is a button labeled “Text.” Click on this and enter the textual content of your ad. Facebook will automatically generate a headline for you, and it is usually a good idea to delete this and create your own. You also want to include a short, clickable CTA, which includes the URL where you want Facebook users to go. At any time you will be able to look to the right of the Ads Manager screen to see a preview of your progress. Look over your ad. You can do this by clicking on the “Review Order” button beneath your ad preview on the right of the screen. If everything looks great, click the green “Place Order” button, and you are done. Congratulations! You have created your first Facebook ad. While your ad is running, return to your Ads Manager to check on its performance. 24 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

6 CONCLUSION

[email protected] WWW.TOPSPOTLEADS.COM CHAPTER SIX CONCLUSION YOUR FUNNEL IS SET UP! BUT WHY STOP THERE ... You now have a basic version of lead generation set up. Although this is basic, it will work and will generate leads. It’s important at this point, the moment you get a prospect to fill in your form that you contact that lead whilst it’s still hot, ideally in the first hour or so of the lead coming in. The colder the lead gets the less likely they are to convert. You can run multiple sales funnels like this with different offerings to achieve different business goals. This is a tried and tested way to get more clients and hit sales targets year on year. We know from experience what a difference lead generation can make to any type of business. We always try to get our clients understand, you can have the most attractive branding in the world, the best products, the most helpful staff, but if your audience don’t know you exist you are destined to fail. In a world where businesses are found at a click of a button it’s so important to have that online presence locally and even globally. 26 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

WE ARE HERE TO HELP I DON’T HAVE THE TIME TO CREATE AND MANAGE THESE TYPE OF CAMPAIGNS Don’t have the time to do this? How can we help? This is a time consuming exercise, and you do need to keep on top of your ads and ROIs. We can help in a number of ways which adds to this workflow that automates the entire process. So all you need to do is decide on your budget and call the leads when they come in. We work using a slightly more advanced approach to lead generation which automates the entire workflow and has a lot more features to help your leads convert. We use our own lead generation marketing platform to generate the leads. As we have stated above, we ask you all the questions about your business, your business goals, your offerings and create your customer’s avatar. We use your customers avatar and run that demographic through our marketing platform and generate the highly targeted ads Wmaerytkuhoesrutoeirnusgygophpuelaacr tifncfiocuursmamtnobdamenrfedoorcgsfuedsaniefvefdaeratrsaetaernlettahstnerdfauhfnfirgiunchneslyl.ttrtheaaartgmedsteemtdhoaatdgsrdaitrphehrcoictusgtthhhreaomunguthmo obuerr soaf ldeOaisfdfnfevucraneennncietnelt.drtahsfefpicescasiltfeircesaffmournsmnt.ehOlantthcdeeirecthcuetsstcotuhmsetemormitsoerdycoirouemrctspepldeetcteoisficftihlalanotdufotforamcnu, sed Osietnhpmnilesciavcatiapewsiehillbrfsteaoointocooiiynsormuftpswwotdhteeehreeyhc,mnaetoepdtadrun.sriaieroOlorasleydrsunlbcoeeapthcutausrelaoesydeccnftitynutatshloaeenhwleelua,snanyictttdsseothohu,.lueymaisintrnonthpaofeudleroitmmovrertcesmmdheaupteriaeasielcm.rmttocokoIiontfeemamfna,etislidlpernarytiierlonbgnreaeigocttsmcdeh,uwtysdtetalhyeityhtrphieoetsaaroarucsoilwtastrsyyfelobaopoodiunyeurusmscrterfwoitrennm,ohwtmdfenhieasliteltnaorshkiooiurlyae.fuitdnotnIttaeinfhundoatnegastrncmhymaiamlsneaul.alcdtaao,Totvtrtfihwemohefaierneesnsiaraceitnleenigddnt,, fronWt oef tahlesmo .oTfhfeisr ibsonlot wona rpeadchkoagt elesa,dl.ike monthly email marketing We caalsmo poaffigenr sb,oslmt osnmpaarckkeatginegs,,SliEkOe manodnPthPlyCepmacakilamgeasrk. eting campaigns, smsIfmyoaurkwetoinugld, SliEkeOtaonddisPcPuCsspwacokrkaignegsw. ith us we offer a low cost trial for the first few weeks, this way you can get a feel of the quality of leads we produce for you and also see the automation in practice.

[email protected] WWW.TOPSPOTLEADS.COM Benefits. What You Receive ... PHONE LEADS HIGHLY QUALIFIED LEADS We set up an auto forward phone number so all phone We use highly calls are directed straight to targeted landing pages you. You will talk directly with and specified forms so you receive the highest quality of your potential customers leads EMAIL LEADS ROLLING CONTRACT We get your targeted de- mographic to fill out a form We are so confident in our specified to your businesses services we offer a rolling wants and needs, this is sent contract so you can pause or automatically to your email quit at anytime. the second the form is com- pleted AUTO LOW COST TRIAL RESPONDERS We like to start with new Once you receive a lead we customers on a very low cost can set up an email auto-re- trial (you only pay advertising fees) This way you can test sponder so you can auto- the quality of leads for the matically contact the lead first 2 weeks. with information about your business and what you are offering 28 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

[email protected] WWW.TOPSPOTLEADS.COM Bolt Ons ... Optional extras With our services you may find yourself a lot busier ... The more enquiries and business you receive the busier you become. Which is great! But some customers require a little extra from us. That’s why we offer some additional services to improve the number of enquiries that become customers. Automated SMS Auto Responder Call Back Service Responders Email Sequencing When a lead makes an enquiry, We send out an auto-response Don’t have the time or email as standard. However if we can automatically send a you want to email a sequence manpower to call every lead? of marketing emails we can set text from your phone number that up for you. These automated We can do that for you. We emails can be run over a period to the lead as an introduction. A of your choice. can single out the high priority lot of clients get a much better prospects and set up call back Once you receive a lead wreesponse rate using this service. timWeseolrikseentod sotuatritnwfoirtmh anteiown on can set up an email auto-re- youcrubsetohmalfe. rs on a very low cost sponder so you can auto- trial (you only pay advertising matically contact the lead fees) This way you can test with information about your the quality of leads for the business and what you are first 2 weeks. offering 29 EVERYTHING YOU NEED TO KNOW ABOUT LEAD GENERATION

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