TMM Corporate Credentials

LEADERS IN BRANDED ENTERTAINMENT Cross-Platform Audience Engagement Through Content 2016 GROUP INTRODUCTION

drivelicence toSEARCHING FOR AUSTRALIA'S BEST DRIVER drivelicence toSEARCHING FOR AUSTRALIA'S BEST DRIVER2 | THE MEDIA MIX COMING FIRST HALF 2014 SINCE 2009 WE’VE BEEN LEADING BRANDS TO BUILD A CONNECTION WITH THEIR CUSTOMERS AND AUDIENCES THROUGH ENTERTAINMENT LEAD SOLUTIONS

The Media Mix has become one of the Our clients range in size and categoriesmost dynamic and innovative Content from automotive, to travel & tourism,Production Groups on the Australian financial services, retail, government,media landscape. Our branded FMCG and direct response.entertainment television shows havebeen awarded on the world stage and We offer complete in house resourcesour digital content team continues to and a dynamic team of dedicateddevelop innovative ways for brands specialists in television or digital content.to develop relationships with their Our production facilities lead the wayaudiences through online entertainment with end to end in-house resources whichseries. includes high definition filming, edit suites, FROM A SINGLE ONLINE SEGMENT TO A MAJORTELEVISION SERIES, WE APPROACH ALL CONTENTWITH THE SAME COMMITMENT TO ENTERTAINMENTThe Media Mix continues to re-define how audio and voice-over recording, graphicmedia groups, agencies and marketers can design and animation, plus digital contentdeliver best practice entertainment which to support social media.engages audiences over multiple platforms. Our team is a unique group of creative,We work with some of the leading production and marketing professionalsmarketers and help them use who draw experience from backgroundsEntertainment and Content to unlock and in media agencies, broadcasters,build their own customer databases, point publishers, talent and creative agencies,of purchase or social media audiences. entertainment and production companies. THE MEDIA MIX | 3

THE MEDIA MIX NEWS CONTENTS THE MEDIA MIX Where Content is King What We Do .................................................................................. 8 What Is Branded Entertainment .............................................. 9aThv imnaTVsaoicladdd ocuonhaircMg dietPonntnmusndooesmatehsoimWt ruegffnicnofdnairoeuex,fai“tn3hsmnmkegicpdIeRshfrT0ittmoMifrrieAtolienhkr‘ieeAaonowai’aheasvrrdsuunecrsesashsmngessidmarcpncttesednabttt-tebisettmtrctMbhevfaaoneehaeprareaudpuoeecAltgidsaeseernTeBcennowrrcsikce”olndgtoRddyonVngriAdirsaoideiernasepiaattgoaennoCtigeaucnaaia’eemonnbods1notandenmsciDcsntMseed’3ndnettdeyesiigtnrgdeimsuieatec.i,romeRtomwdrixOictdcrygEeesonstafefohsoteednonocoucnnsfnaBnhtbnietsnuodethlpnhsttnyitoeeetrkrcve,eesnteaEeaderyvraraioeslcrraesontetanoTndiitlTvopatvdseastoolmeoaChthdvVfisiiovhexvlnpescfnioeioepoanahretepneeetrsmnmcnrwdsetedlna.etrasem3aotieetncatspberteksineMmEreiiswyaieiinanlranseinirtenbiienngloenottie,ilinstsnlme-nani-.te4sttnydhgsehoc.eortgugieetennsrfaesndd-Cenitstmtan coteoeianchhhveseenvsauov dAeiasecdanoSitGEnznAeitdlbssnceMvbiutewieestunttleniwerawneaenwsoaeaamhcorienmgnt“lsttebhnotabmlileAeatdt.erctzeeylnathrletboardadseiseaehnsdlgrttaeenr.dlcrhaie”tesitiaroaFaadlanmfasnaoipi,‘dasumbprsrnnueu’vootdtenseutpytinsdmdheieenwfwhmdidhdrntnebdrgietcoieiioeeenissigaehhricavlaetgwcntrnutusaavdmahaecacahhtghtcccitdilhcltshrleeraaaeieeckroooilmeaorosvmensendntsirnetcontnfneao,sctphttgnhdaseuirrrtsnlmdaaMeaufmnperaudaefgolddattuktlumrcnaelvttihhrteashtvyalepeielanhgatmmd.ueopriestgeSpelotesnkindctereaiiaapdsueBicWaadtoeetrneyoprhloirhrswtsnsaseincAsnekifrneieoeeestedeeuafuevewsrftsdiittnsrnrnsocteesrmwosesaetihftonoindUmta.naolotionferhnnbwuaitgahnrrnwdgdsvseee.otvadoii-eded,i’erosrwTnem-nreouTiho-anofsVfef Who We Work With .................................................................... 1 0 CRM Optimisation ....................................................................... 11 4 | THE MEDIA MIX In House Studio Facilities ............................................................ 12 Leading Digital Studios ............................................................... 13 OUR WORK Television Series ........................................................................... 15 Online Digital Channels .............................................................. 20 Digital Content ............................................................................. 27 Sports and Stadium Media ......................................................... 28 Smart Phone Content ................................................................. 30 Television Commercial Production .......................................... 31 Design and Motion Graphics ..................................................... 32 TESTIMONIALS Testimonials .................................................................................. 35 TV Experience and Projects ...................................................... 36

INTERNATIONALLY 580+ EPISODES OF BRANDED AND ENTERTAINMENT AWARDED RECOGNISED TELEVISION EXPERIENCE & PROJECTS FOR LEADING Joint award entries with Starcom THE MEDIA MIX | 5BRANMDEENDTETNHETFIEELDROFTAINThe last few years have been extremely rewarding forthe team at The Media Mix. Picking up both a local andinternational awards for Branded Entertainment. 2014 FESTIVAL OF MEDIA GLOBAL The Ultimate Rider Finalist (Asia Pacific) 2014 Best Use of Entertainment 2013 We developed Australia’s first local TV productions on each new Digital Channel 2012 FESTIVAL OF MEDIA GLOBAL Shannons Supercar Showdown Winner Gold Trophy 2014 Best Use of Entertainment 2012 MEDIA FEDERATION AWARDS Shannons Supercar Showdown Winner Gold Award Best Use of Entertainment

6 | THE MEDIA MIX DEVELOPMENT OF ENTERTAINMENT PLATFORMS FOR MARKETERS ACROSS TRADITIONAL BROADCAST AND SOCIAL AND DIGITAL MEDIA

THE MEDIA MIX | 7

WHAT WE DO IN A SNAPSHOTBRANDED ENTERTAINMENT PRODUCTION CRM OPTIMISATIONTV ONLINE DIGITAL TVC GRAPHIC DESIGN DATA CREATIVEConcept and Format Online TV Channels Leading Edge Concept Logo design Personal Video Development Digital Studio Talent Brochure Distribution platform Concept and Format Animation Production Development Short Form Content Production (CRM Interface) Location Motion Graphics Instant Video Commercial Brand Content Platform Video Production Studio Retail POS Development Production POS Editing/Post ProductionBrand Content Platform Website Build Live Streaming Video Brochures ROI modelling Social Media Content Despatch 360 Video Mobile8 | THE MEDIA MIX

“WE DON’T Australia’s MAKE ADS AND WE DON’T SELL BEST HOMEMEDIA, WE BUILDENTERTAINMENT!” RENOVATIONS ENSOTWHEATRISTBARIANNMDEENDT? PRESENTED BYSome call it branded content or ad-funded content, however we fiercely ActIve babiesdefend our expertise and draw focus to the word, “Entertainment.” Smart Kids TVHowever, not far into a new project, even the most Branded Entertainment should provide new opportunities Sexperienced marketer soon realises that Branded for each stage of the marketing and media mix, aboveEntertainment is a separate discipline to Advertising, and below the line, leveraging existing social, digital andrequiring a completely different skill-set and the ways CRM channels as well.in which we assist marketers to engage with the media,compared to their advertising placements. We deliver this through proven Lifestyle, Observational, Infotainment, Reality and News driven formats thatIf we are not entertaining our audiences in some way, provide opportunities for brands to build the relationshipthen it’s a simple advertisement or commercial message. with their target audiences and build a closer connectionBranded Entertainment is a dedicated discipline. It should to a sales transaction.not be confused with Advertising, Sponsorship, ProductPlacement, Activation or Integration.

BCRRAENDASTWEEDHACVOE NTENT WITH presented byCRM OPTIMISATIONTHROUGH CONTENT

THE NEXT CONTENTGENERATION:CRMOPTIMISATIONTHROUGHPERSONALISEDVIDEO &CONTENT COLES – FLYBUYS HAWTHORN FOOTBALL CLUB PRE-ROLL CAMPAIGN – 55% HIGHER PRE-ROLL CAMPAIGN ENGAGEMENT View the video at: View the video at: video.visualdomain.com.au/34799 video.visualdomain.com.au/33705 Coles conducted a split campaign upselling existing 3 x AFL Premiers (in 3 years) Hawthorn Football Club Coles Insurance customers to a Coles Mastercard wanted to connect with its Members and un-renewed Members to emotionally connect with them as Round Based on email open rates the video proved to better 1 of the 2016 season kicked off! engage evident by the open rate of 5,650 of the email with the video versus 614 without the video. Receiving widespread media coverage the campaign engaged with its members on a deeper level with 25% of members watching their video via email and SMS. THE MEDIA MIX | 11

LEADINGDIGITALSTUDIOSOur investment in technologyand virtual digital studios unlockscontent opportunities and productionflexibility.Our green screen studio deliver digitalcontent solutions that can eliminatethe need for location based shoots,saving time and unnecessary expense.This digital space can be used to createany environment or backdrop.



THE MEDIA MIX HAS A STRONG BRANDED ENTERTAINMENT DEVELOPMENT SLATE COMING 201614 | THE MEDIA MIX

TELEVISION SERIES:COMING2016THE BREW MASTERAn 8-part reality TV seriesthat pits backyard brewersagainst each other in a seriesof challenges that will see onebrewer winning $25K, an exclusivecontract and distribution deal.The search for Australia’s greatestbrew - where one beer will standtall. THE MEDIA MIX | 15

TELEVISION SERIES:COMING2016CLASSIC DRIVESThe greatest cars of thelast fifty years and themost exclusive private carcollections never seen before. 16 | THE MEDIA MIX

ldicrenicve teoR SEA8INROCAFHDTINHRGEIVNEFAORTRIROEANFU’OSSRTWRMAOLBRIOASTO'STDB-RECISAVTEMDRPRS!IVER FOOTBALLER TEACHER SURFER MODEL MANAGER LAWYER GRANDMA STUDENTLICENCE TO DRIVE NAME: HAYLEY STATE: VIC AGE: 20The new reality TV series that gets the worst 8 LICENCE NO.: TIM150494learner drivers off the road, hot-houses them DEMERITS ISSUED: 8together and sends in a crack team of Australia’s FINES (12MTHS): $2216most elite driving instructors to work their magic! THE MEDIA MIX | 17In the end who will be crowned ‘Australia’s BestDriver’?

UP LATE SUPERCAR SHOWDOWN A late night, music and celebrity This Global Award Winning chat show that breaks the series is the Search for the mould – set against a live next V8 Supercar star. 8 young working bar and in front a live drivers battle it out on the audience, our three hosts catch track to win the coveted role of up with the latest in social joining the V8 Supercar Team, media, celebrity, relationships Ford Performance Racing as and entertainment. Testing Rookie. Hosted by Mark Winterbottom. SURFSPORT THE ULTIMATE RIDER The highlights from some of the best surfing tournaments and The search for The Ultimate biggest waves in the world as Rider on two-wheels. $20K pro surfers head to all points of cash in a winner-takes all series the globe. in which 8 contestants battle it out in a multi-disciplined event AUSTRALIA’S MOST based series that determines the next rider to score a testing EXPERIENCED contract with a professional bike racing team. Hosted by PRODUCER & Moto GP racer Daryl Beattie. DEVELOPER PLACES WE GO OF BRANDED ENTERTAINMENT TV The ultimate Adventure travel lead by Jennifer Adams. She18 | THE MEDIA MIX leads the Places We Go team through some of the amazing destinations in Australia and overseas. Now in it’s 7th Series.

DIGITAL PLATFORMS DESKTOP, TABLET AND MOBILEiPad

OUR WORK www.shannons.com.au/club/ videos/channel/shannons-club-tv/ONLINE WATCHDIGITAL ONLINECHANNELS www. activebabiessmartkids.com.au www.showandshinetv.com.auThe Media Mix unlocks the digitalplatform with cost effective enter-tainment based programming. Thisbecomes an opportunity for brandsto consider their own databases as“Channels” in their own right.This is a great way to extend valueto the database or create a new CRMprogram.We have considerable experiencein extending these projects off-line.90%OF INTERNET TRAFFIC IS VIDEO CONTENT20 | THE MEDIA MIX

THE GREAT AUSTRALIAN DREAMThe Great Australian Dream is Australia’s first ever dedicatedonline TV series that provides Australian Home Buyers with thenecessary information, advice and inspiration to take the nextstep in their property journey. From first time buyers, to familiesseeking to make the purchase their next home, this inspirationalseries brings experts from every facet of the property purchaseprocess, so that we can help more Australian’s share in their ownGreat Australian Dream of property ownership.The team comprises some of Australia’s leading propertyauthorities in an easy to digest and understand series. THE MEDIA MIX | 21

THE THECOMING WINTER 2016 BIG CHILL THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT BIG CHILL THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT© COPYRIGHT 2016

Australia’s BEST HOME RENOVATIONS PRESENTED BYAUSTRALIA’S BESTHOME RENOVATIONSFrom suburban family homesready for today’s busy lifestyle,to designer luxe apartments tocoastal and country retreats, nomatter where you live and yourlifestyle, we’ll show you howgood design can make our homesmore comfortable and reflecta responsible use of materials,budget and working with ourenvironment.

WE PARTNERED WITHSUSTAINABILITY VICTORIATO LAUNCH LOVE FOODHATE WASTEA new online series featuring PaulMercurio that will launch in partnershipwith the Victorian Government. To helpeducate Victorians to understand howto better use fresh ingredients andcreate healthier meals. Plus help reducefood waste, which is estimated at 20%of all food purchased. WATCH ONLINE iPad

OUR WORK | ONLINE DIGITAL CHANNELS footy The Media Mix is at the fore-front of branded finals Entertainment lead platforms and has fever tv footya strong development slate looking forward PERFORMANCE TVUNDER DEVEfLinOaPlsMENT Performance TV provides HSV fever tv owners or intending customers with a professional news and SNOW CAVE information service regarding HSV products and offers, all Featuring the Coolest sounds wrapped up in an entertainment from the highest Alps, The Snow format style that is developed Cave and is the Music Video for broadcast online. online TV Series that fuses the latest sounds with the amazing FOOTY FINALS TV backdrop of the Australian Alps to become the music show with Taking sports radio to the next a real difference! level of listener engagement over the AFL finals series in anVODKA CRUISER TV $399 exclusive online channel that breaks the big Footy news first.The latest way to stay in touch Makita Angle Grinder Listeners will ‘see’ their familiarwith what’s happening on the SJS | Super Joint System SEN presenters and on airparty scene across clubs, bars guests, like never before as theand live music venues. If you 2014 AFL Finals Series comesare looking to party, then join alive on Footy Finals TV.Vodka Cruiser TV for yourchance to win prizes as the TOTAL TOOLS TVteam give the inside word onthe best places to party. Total Tools TV will inform, educate and engage through content on a regular basis in short, easy to digest helpful product demonstrations. The audience will receive frequent updates that will be delivered to them on handsets and tablets – during the working day on site.

SDHIOGRTITFOARLM WATCH ONLINECONTENTWe have made an significant investmentin purpose built digital studios and inour people specialise in digital contentproduction.We bring an entertainment angle to allour content and back it up with technicalknow-how and link into social media.From on-ground Sports reporting, Onlinecatalogues, to an in-studio panel TV showto small segment based productions, ourdigital capabilities are ever increasingand leverage the social media.Explore the world of Digital.....26 | THE MEDIA MIX

SPORTS & CAPTURING ANSTADIUM I M PACTAUDIENCE WITHMEDIA THE MEDIA MIX | 27The Media Mix was the DigitalProduction team for The MelbourneStars in the KFC Big Bash 20/20Cricket Competition.We also were the in-house Productionteam for the Sydney InternationalMotors Show, creating live big screencontent and producing daily Onlineepisodes from the Show.

iPad CREATE CONTENT TO ENGAGE EVENT AUDIENCES28 | THE MEDIA MIX

SMART BIG CONTENT The approach toPHONE mobile content IDEAS COULDN’T WORK is different toCONTENT HARDER THAN ON THE traditional media production.Producing for mobile devices requires SMALL SCREEN!a dedicated technical and content THE MEDIA MIX | 29consideration. The way audiences con-sume this media, their environmentand involvement is quite differentto traditional program content andentertainment.The Media Mix has created a Seriesof Mobile Apps that lead the way fora new Cricket skills training tutorialsthat featured the character knownas ‘The Bowlologist’, played by formerAustralian Test Cricketer, DamianFleming.Capturing a Fast Bowler deliveringa ball at over 100klms per hour from4 different camera angles for slowmotion re-play on both broadcastTV and Smart Phones, illustrates ourtechnical capabilities and was a lotof fun too!

PRODUCTIONTELEVISIONCOMMERCIALSOur busy team creates numerousTVC productions on a weekly basisand we are experienced at driving thebudget further and reflecting higherend production techniques withoutthe added expense. Our in housemodel simply means cost savings areprovided to our clients. We don’t usefree-lancers, all staff are full-time andnearly all facilities and productionequipment is on site.Retail, brand or direct response wehave innovative examples of how todrive response without the expense.We take care of scripting, conceptdevelopment, talent casting, productionand post production and wrap ourclients in the best account managementto deliver a positive result.30 | THE MEDIA MIX

DESIGN& MOTIONGRAPHICSOur production team includes GraphicDesigners who provide the visualelements to give added impact to theproductions and reinforce the messagewith the audience.We create unique, engaging andsuccessful outcomes for brands andbusiness. From on screen graphicsdigital animations, brand identity,style guides, annual reports, corporatecommunications, signage, brochures,catalogues, point-of-sale, packaging,direct mail, invitations and websitedesign - we design it all. THE MEDIA MIX | 31

UNIQUE & Perfect Timber Floors TEMPO MagazineENGAGINGDESIGNOUTCOMESShannons Club Pitlane Access Platinum Card Porter Davis World of Style Brochure

Mock Up TV Series Branding and Uniforms The Ultimate Rider (One) Moto Cross Shirt (front) THE CORE FOCUS OF THE LAUDERS GROUP HAS BEEN TO PROVIDE PRACTICAL AND CREATIVE SOLUTIONS FOR DEVELOPERS TO PARTNER THROUGH OUR REAL ESTATE, PROPERTY AND BUILDING DIVISIONS AND TAKE ADVANTAGE OF OUR TEAMS DEDICATED INDUSTRY EXPERIENCE. The Lauders Group prides itself as a AN INTRODUCTION TO THE LAUDERS GROUP professional service provider to the arena of broadacre sales, residential development management, home construction, residential property management and international investment sales. As a unique and diverse company, we have successfully integrated the process of taking broadacre parcels to market, managing residential subdivisions, providing house and land packaging, new home construction and selling to both the private, domestic market and international investors. Lauders Real Estate has acted as the LAUDERS REAL ESTATE LAUDERS RIVIERA LAUDERS PROPERTY MANAGEMENT LAUDERS INTERNATIONAL ZEN WEALTH marketing agent for numerous residential developers, successfully marketing over Established in 1976, Lauders has consistently set Established in 2008 Lauders Riviera is based on The Lauders Property Management team currently The Lauders Group have harnessed its management The Lauders Group understand and share the 4,000 lots over 45 estates. These estates high standards of excellence in the marketing and the philosophy of delivering all the advantages of manage over 600 residential properties. Our aim of land developments, house construction capability importance for our Development partners to achieve have ranged from boutique developments sales of residential land developments. a volume builder and combining them with all the is to provide the best possible service to our and property management expertise to design and both a high sales price and appropriate sales rate of 40 lots through to 500 lot subdivisions benefits and positive dealings you would expect Landlords by using fully integrated systems and develop competitive house and land packages for for their projects, thus maximizing their return on marketed over several years. from a smaller, design driven boutique builder. highly trained staff. overseas investors. Currently active in China, these investment. products, and the “end to end” management of Our experience and current involvement them have proven to be very popular in what is a in residential projects enables monitoring new and growing market segment. and evaluation of current purchaser demand and sale prices being achieved. Importantly, this also enables our agents to work extensively with buyers to achieve sales, as options both geographic and price point are available. 4 5 THE LAUDERS DIFFERENCE Like any good successful project, the foundation is - Broad acre development and Directors in the group from different essential to delivering the right outcome and nothing often asked to assist developers backgrounds. This adds a genuine could be more true with every project we undertake with feasibility broad-range of business and with our Partners. marketing thinking - 35+ Year History There is no substitute for experience. Over 35 years a. Corporations - Business we have established a defined reputation as the - Innovative with marketing channels: management marketing agent partner for numerous residential managing existing and creating new developers, successfully marketing over 4,000 lots b. Multinational and over 45 estates. These estates have ranged from - Leverage all divisions within the national - Marketing boutique developments of 40 lots through to 500 group to generate a genuine lot subdivisions marketed over several years. synergy c. 35+ years experience in the real estate and Our Group structure has been developed to provide Common Directors across all aspects broad acre arena a tangible differentiation to the way broad acre of Business: land is evaluated, marketed and sold to optimise d. Development: feasibility the best possible yield per subdivision and for our a. Broad acre sourcing & feasibility and project Management development partners return on investment. b. Estate Management-marketing e. Residential builder In short, we get the “business” of broad acre sales. and sales c. Residential home construction A number of companies have tried to establish d. Medium density development e. Residential house sales and enjoy the synergies of combining the entire f. Investor Sales g. Property management business of Real Estate with Residential h. International Sales Construction. None that come to mind have been genuinely successful in this. The exception to this is the Lauders Group. 10 11Corporate Communication - Lauders Group

TESTIMONIALS “The Media Mix has lead branded “They provide an in-depth understanding content solutions that meet the delicate of the Commercial marketplace and isWHAT THEY SAY balance of delivering the commercial expert at how to build Brand Partners objectives of the client whilst also into highly successful television andABOUT US delivering an entertaining and engaging entertainment formats.” viewer experience.” Steve Oemcke “The Media Mix has been instrumental in Director of Programs the successful development of branded WTFN Entertainment content for advertisers and media vendors, with a track record that is “I would highly recommend anyone impressive...” seeking expertise in the area of brand funded entertainment programming to Chris Nolan consider The Media Mix” Chief Operating Officer Starcom Chris Giannopoulos BRA O Croc Media & Bravo Talent Our motivation for using the Media MANAGEMENT Mix is straight forward – they get the job done. And long after the deal has BRA O been signed, the Media Mix excels in managing, developing and nurturing MANAGEMENT the relationships in place to deliver long-term value. “These guys know how to link and create solutions for Advertisers through Content Cos Cardone to reach and engage their targets.” CEO JAM TV & McGuire Media Charlotte Brigel Vice President IMG Media Australia

Contact YEARS EXPERIENCERohan Robertson | Managing DirectorE: [email protected]: 0400 841 574 | P: +61 3 8631 4401Address: 11-13 Newton Street, Cremorne VIC 3121 Balmain St Walnut St Church St IN BRANDED Newton St ENTERTAINMENTMonash Freeway THE MEDIA MIX has experience in Branded BRANDED Entertainment that is unrivalled. Our team has been working in Branded Entertainment since ENTERTAINMENT the mid 1990’s and have been proud to lead the industry with new innovations and a number of AND CONTENT market 1st achievements. CORPORATE CREDENTIALS 2014 We have lead the industry from a brand-funded perspective to a complete format developmentwww.themediamix.com.au and bespoke program production partnership where content is now developed for dedicated client partners upfront. Our experience is underpinned by a complete understanding of the Australian media landscape and the ‘maths’ associated with measurement, performance and analysis.