AlvaMLM Company Handbook

Dear Distributor,Welcome to AlvaMLM and thank you for choosing us. This handbook isdesigned to introduce you to the world of AlvaMLM products and tosupport you in setting up your distribution business.Having formulated the AlvaHorse products back in 1995 for the love ofmy own horses, I always had the desire to use the tried and tested multi-level marketing system to distribute my products. However it was notuntil 20 years later that I finally took the plunge. So in early 2015 andwith 1,000's of equestrian’s repeat business, I was confident that thetime was right to launch,AlvaMLM Aromatherapy Products Direct.The now well known AlvaHorse products led the way and were soonfollowed by the AlvaDog and AlvaCare (people products).Based on Aloe Vera and Essential Oils, the AlvaMLM products are provingto be a huge success.I wish you every success in distributing AlvaMLM products and hope wehave a fantastic and long lasting partnership.Best wishes,Phil Bowen FounderAlvaMLM Group Director (PB 1)[

HistoryAlvaHorse products have been available to the equine world since 1995.Formulated initially for the love of his own horse, Phil Bowen carefully created ablend of essential oils and natural ingredients to promote visual health benefitsin equines in different scenarios. Well known in the world of ‘Welsh Cobs,’ theseproducts offer fantastic results for all equines.Who are AlvaMLM?AlvaMLM is the distribution company of AlvaHorse, AlvaDog and AlvaCare. Weenable people to market and distribute Alva products in their locality, online andto build their own business through selling quality products.How does it work?Members can choose their level of involvement with AlvaMLM, depending uponhow they wish to grow their own business and the level of sales they achieve. Allmembers can join for free. On return of your contract, you will receiveelectronic copies of our marketing materials and authorisation to distribute ourproducts. Starter kits are available for £69(AlvaHorse and AlvaCare) or£44(AlvaDog). For your payment, you will receive a choice of kits to suit theneeds of your business. You set your own sales targets and your earnings reflectthis. All we ask is that you retail the products at our retail prices.The current kit options are:1) The AlvaHorse kit (complete range of AlvaHorse show and care products in their smallest sizes (500ml, 125ml or 100g) RRP £110.49 (based on face to face sales as a Distributor)2) The AlvaCare kit (30 x 20 ml Welsh Kaolin Clay Exfoliating Face Masks) RRP £112.50 (based on face to face sales as a Distributor)3) The AlvaDog kit (one of each size of the dog products) RRP £ (based on face to face sales as a Distributor)[

Levels and earnings within AlvaMLMRole Volume Points * CommissionIndependent Distributor Start - 999vp 16%Independent Advisor 1000vp – 1999vp 23%Group Director 2000+ vp 29%*£1 = 1 volume point (vp)Commission is based on volume pointsThese points are accumulated over a month and can include your team memberspoints. The total of team members vp and your vp are known as Group VolumePoints (gvp).When you reach 1,000 vp within a month, you are promoted to IndependentAdvisor for your life.When you achieve 2,000 vp in a month or 1500 vp in two consecutive months, youare promoted to Group Director.You do not need to sustain these sales levels to maintain your higher status.Examples1. As an Independent Distributor on 16% you sell £100 of products. Yourcommission is based upon 100 vp. Therefore, you would earn £16 in commission.2. As an Independent Distributor, you have reached 1,000 vp within a month,your commission increases to 23% and you become an Independent Advisor. Ifyou sold £100 of products, the vp would be 100 and you would earn £23commission.3. At the point you earn 2,000 vp in a month, or 1500 points in two consecutivemonths, your commission is increased to 29% and you become a Group Director.If you sold £100 of products, the vp would be 100 and you would earn £29 incommission.[

How could I earn 1000+ volume points (vp) in any one month?You could sell Alva products after building a client base and may achieve thesepoints from sales. However, if you would like to earn more points and money, youhave the option of recruiting members of your own team. You would then earnpoints on their sales and commission on a percentage of their sales along withthe commission on your own sales.If you’re an Independent Advisor, you receive exactly the same points as yourteam members and 7% of your team’s sales. As a Group Director, you receiveexactly the same points as your team members and at least 6% of your teamsnet price sales as commission along with the 29% that you earn on your personalsales.Example* Sarah starts at AlvaMLM as an Independent Distributor. She recruits two team members and in any one month Sarah sells £650 of products and her two team members sell £400 of products each. Sarah's team's total sales are £1,450 Sarah would then become an Independent Advisor because she has more than 1,000vp (1 point per £1). Her commission would increase to 23% and she would receive 7% of her team members’ sales.* If in any month Sarah's team sold £1,800 Sarah would get 23% commission on her own sales and 7% commission on her team members’ sales. • If in any month Sarah's team sold more than £2,000 Sarah would become a Group Director, because she earned more than 2,000 points in one month. She would receive 29% commission on her own sales and a minimum of 6% on her team members’ sales.[

How does this work?AlvaMLM fits around your current lifestyle as there are no targets and what youearn depends on your efforts. You will need internet access, an email accountand to know how to complete an excel spreadsheet (we can help you with this).You also need a UK bank account.Upon signing up, you will receive a welcome email off Phil Bowen, online orderforms from your sponsor, a contract form and Company Handbook. Once youhave returned your signed contract and have been approved, AlvaMLM kitcontaining a range of products for the vastly reduced price of £69 (one kit perhousehold).Your Sponsor should provide you with an order form (excel spreadsheet andinstructions), two price lists:1. Direct sales where the customer collects the product from you or you deliver.2. Postal orders where the product is delivered direct to your customer by theAlvaMLM distribution centre.In order to help boost sales Members are encouraged to market the AlvaMLMproducts using AlvaMLM approved advertising material only.OrdersAt AlvaMLM, we want to make this as simple as possible. Our advice is that youdon’t order products for people unless they have paid you in full. Please note ifyou accept paypal, you are liable for your paypal fees. The Barclays ‘ping it’ appis proving popular with our Distributors, but payment options are yourresponsibility.Orders must be placed online and paid for via bank transfer. Products will bedispatched upon receipt of funds within AlvaMLM’s bank account. Orders should[

normally be received with two working days, but may be slightly longer dependingon the availability of essential oils.Website completion instructions, help and advice is available from your sponsorat all reasonable hours of the day. Should you have problems contacting yoursponsor, please contact the person above them within the organisation.Support and questionsIf you have need any support or have any questions, you can contact yoursponsor, or if they are unavailable, your sponsors, sponsor and so on.Price lists:AlvaHorseThere are two current price structures to use for all AlvaHorse products:1. Direct Sale:This is the retail price, used if the product is sold face to face.2. Delivered Sale:There is a postal charge on all products delivered to the customer direct fromthe AlvaMLM distribution centre.AlvaCare:These products have now been launched. Full details are on www.alvamlm.co.uk.AlvaDog:These products have now been launched. Full details are onwww.alvamlm.co.uk.PLEASE NOTE THAT THE PRICES ON THE PRICE LISTS ARE THEMINIMUM PRICES THAT MUST BE CHARGED. FAILURE TO FOLLOW THEPRICING STRUCTURES WILL BE TREATED AS BREACH OF CONTRACTAND YOUR DISTRIBUTION RIGHTS MAY BE TERMINATED AS STATEDIN YOUR CONTRACT[

Members can only use marketing materials and photographs that will be suppliedby AlvaMLM. Any other marketing materials must be approved by AlvaMLM.Please email ideas and suggestions to the company for approval.AreasAs an authorised distributor of AlvaMLM, you are not given a definitive area andmust not attempt to prevent anyone from marketing or selling products in areasyou frequent. Multi-level-marketing does not work in that manner and rewardsthe efforts that people put in. If you have any queries regarding this pleasecontact your sponsor or [email protected][