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FALL 2021 MAGAZINE A DIFFERENT WAY TO BEHIND THE THE NEW MORE WITH Travel Food Wellness Sapphire

FALL 2021 Sapphire Reserve MAGAZINE A DIFFERENT WAY TO BEHIND THE THE NEW MORE WITH Travel Food Wellness Sapphire

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SAPPHIRE RESERVE EDITORIAL AND DESIGN TEAM DEDICATED STAFF Editorial Director Managing Editor Senior Editor Design Director Copy Editors Photo Editors CONTRACTED FEATURE TALENT Writers Photographers Illustrators AFAR & CHASE SAPPHIRE RESERVE / 2

A SEMI-ANNUAL PRINT MAGAZINE 3 / AFAR & CHASE SAPPHIRE RESERVE

THIS TRAVEL LIFESTYLE MAGAZINE gives Sapphire Reserve cardmembers the exclusive opportunity to expand their world with a tactile, lean- back experience, empowering them to navigate the same planet as everyone else, while experiencing much more. Mix of longform entertainment, service journalism, and cardmember information Includes travel, dining, event, and wellness content Original and curated photography AFAR & CHASE SAPPHIRE RESERVE / 4

APPROACH Focus on new or Tailored and unique perspectives, exclusive to Reserve ideas, and/or activities cardmembers 5 / AFAR & CHASE SAPPHIRE RESERVE

THE LENS Through the Sapphire lifestyle lens, this magazine enriches Reserve cardmembers’ physical, emotional, intellectual, and spiritual worlds. AFAR & CHASE SAPPHIRE RESERVE / 5

Authentic Optimistic 6 / AFAR & CHASE SAPPHIRE RESERVE

Optimistic Informative AFAR & CHASE SAPPHIRE RESERVE / 8

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AREAS OF COVERAGE BEHIND THE FOOD SIDEBARS THROUGHOUT Chef profiles, food/ingredient CONNECTING history and culture, inside SAPPHIRE BENEFITS looks at restaurants, TO CONTENT upcoming dining trends · E vent access and other TRAVEL DIFFERENT cardmember benefits Set the bar of “You heard it here · Roundup of Black- first,” unexpected/lesser-known owned businesses destinations and/or angles, where you can earn first-person storytelling through 2x points a local lens, people-focused, bold and immersive imagery, how to · P artnership be a good traveler messaging, such as Peloton alongside THE NEW WELLNESS wellness story Expert/tastemaker-curated · D ining perks and travel tips and profiles, highlights of exclusive innovative treatments, services, chef experiences and destinations, diverse voices and perspectives · Lounge openings and info MORE WITH SAPPHIRE Cardholder travel/dining benefit stories, financial tips, exclusive/relevant offers AFAR & CHASE SAPPHIRE RESERVE / 10

360 MARKETING OPPORTUNITIES Destination-themed Interactive versions activations and of the magazine other curated on tablets and for experiences inspired download by the magazine 11 / AFAR & CHASE SAPPHIRE RESERVE

Repurpose across Magazine gifting, Reserve channels press materials, including newsletters, partner distribution landing pages, and opportunities booking experiences AFAR & CHASE SAPPHIRE RESERVE / 12

360 MARKETING OPPORTUNITIES Destination-themed activations Interactive versions of the and other curated experiences magazine on tablets and inspired by the magazine for download 11 / AFAR & CHASE SAPPHIRE RESERVE

Repurpose across Reserve channels Magazine gifting, press including newsletters, landing pages, materials, partner distribution and booking experiences opportunities AFAR & CHASE SAPPHIRE RESERVE / 12



Thank you. AFAR & CHASE SAPPHIRE RESERVE / 1