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Trend report- Fascape

Published by Khushi Ch, 2022-01-06 13:11:59

Description: Trend report

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BLUEPRINT Bulletin Board Scouting news from 2015 to 2020 to understand trends around the world. XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Keynote Macro Trend Pattern Recognition Summarising the news Infographic to establish the representation of Mapping words that were highlights of the renamed categories evident across all the years and it’s impact that suited the years to recognize under a particular highlights of all a pattern and its category. the years. recurrence. 2

Mindmap Dover Street Arena Tracking the A platform for trends and their gamers to explore co-relation the sin city and experience luxury. Fascape A collaboration between two worlds driven by fantasy and creativity. Macro Drivers Branching out the three realms under ‘Glam Tech’- phygital, arketing and gamification. 3

BULLETIN BOARD Colour Coding From 2015-2020 the world has seen a shift in every field. To recognize & Process a pattern in the events that have taken place through these years, a compilation of news articles was made for each of the years. After proceeding with 600 news articles gathered for the years, the important and relevant province of the years were shortlisted. Understanding a direct guiding link among all the years helped to shortlist the main Marco trends that were highlighted from 2015-2020. GENESIS ENTERTAINMENT PREFERENTIAL PINNED POLITICS FASHION & BEAUTY ENTERTAINMENT FASHION & TECHNOLOGY ENVIRONMENT POLITICS SOCIAL MEDIA SCIENCE & TECHNOLOGY FASHION & BEAUTY ENTERTAINMENT BUSINESS & ECONOMICS BUSINESS & ECONOMICS BUSINESS & ECONOMICS SOCIOLOGY SCIENCE & TECHNOLOGY ENVIRONMENT SOCIAL MEDIA TERRORISM & CRIME SOCIOLOGY TERRORISM & CRIME ENVIRONMENT HEALTH & SANITATION SOCIOLOGY HISTORY SPORTS ART & ARCHITECTURE SOCIAL MEDIA SPORTS LAW & ORDER RELIGION DISASTER 4

2015 2016 2017 2018 2019 2020 YEARS 5

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KEYNOTE (SOCIOLOGY) 2015 was a year of public backlash against racism and accepting transgender individuals. In many countries people legally recognised same-sex marriage and lifted the various bans on the community in 2016, which resulted in models being more vocal about their sexuality in 2017. Section 377 being declared in India was the highlight of the year 2018, with gender equality being prominent in various parts of the world . In contrast to the previous year, 2019 was full of societal issues. Fashion luxury brands were failing to learn from their mistakes. Decisions made by the government stirred protests all over the world. 8

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KEYNOTE (ENTERTAINMENT) In 2015, unconventional movies gained popularity and women in the entertainment industry achieved great heights. 2016 witnessed loss of great personalities. Many cases of sexual misconduct came into light, in 2017. Celebrities shared an insight of their personal lives. 2018 was all about weddings. Bollywood controversies were prominent in 2019, followed by the interaction of celebrities on social media. The year was marked by female domination. Celebrities came in solidarity to support the #MeToo movement. 2020 repeated history as drug scandals came into picture again after the year 2017. There was a rise of virtual events and OTT platforms. The entertainment industry grieved the deaths of famous celebrities. 1144

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KEYNOTE (SCIENCE AND TECHNOLOGY) 2015 was the year of finding evidence of life in Space. Technology advanced in its collaboration with other sectors like fashion, auto-mobile and gadgets. Companies find various ways to stand out by innovating towards sustainability. Great shift and progress towards Space research leading to various discoveries. With continuation in development of aerospace technology, there were explorations in the field of synthetic biology. 2020 is all about new discoveries and further technological advancements. 17

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KEYNOTE (SPORTS) From the year 2015 we see a structure of women empowerment in sports as they rise in all categories.Crime became evident in the sports industry in that year.Through the early years of 2015 and 2016 cricket had not been in the favour of India.It also saw the retirement and deaths of legends. 2017 and 2018 saw sports became a big sector of entertainment, resulting in big business.Gaming industry and esports saw a potential breakthrough in 2018 and 2019. 2020 was a big year for football as it saw its legends at their peak and the rise and support of women in the field of sports continues. 2200

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KEYNOTE (SOCIAL MEDIA) 2015 was the rise of social media platforms. Fashion and business industries started taking over social media. 2016-17 was the year when social media platforms were used to make any sort of content, viral. From 2018, cons of social media were seen. Media became a mainstream part of entertainment. Media was making its way through every sector of entertainment and business. Social media started advancing its avenues. Pandemic made social media platforms more accessible, and made the video calling feature more advanced. 23

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KEYNOTE (FASHION) 2015 was the year for advancements of the fashion industry in different sectors with new trends, faces and collaborations cropping up. New creative directors were welcomed into various fashion houses as many marked an end to their tenure in 2016. Diversity in men’s fashion was noticed. India’s fashion industry slowly started being recognised globally. The dark side of the fashion industry came to light with increasing harassment racist picks in the modelling world.2017 was the year when brands started acknowledging social responsibility and acted upon it. Advances in sustainability and ethicality were noticed in 2018. People of colour were recognised for their contribution in the fashion industry. Luxury fashion houses called for cultural insensitivity. It was the beginning of losses incurred by luxury fashion houses while new brands were getting ahead in the game by collaborations and launch of new product lines. Fashion industry underwent a reset in 2020. Indian fashion industry was on the verge of collapsing at the start of 2020. 28

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KEYNOTE (POLITICS) Decisions made by the government in 2016 paved the way for the functioning of its country in regards to economy and sociology. Few deals made were not in the favour of citizens. Decisions regarding military troops and nuclear power were made in 2018. Trump made inappropriate comments and ruthless decisions that also led to his impeachment in 2019. The Modi govt takes monumentals decisions which stirred a havoc amongst the people in the country. Protests in large numbers take place. New South Wales and Russia declares state of emergency.Worldwide protests take place to fight against the violations of human rights. 32

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KEYNOTE (ENVIRONMENT) The year 2015 was hit by major natural disasters which resulted in loss of death and damage to the houses. 2016 also followed to be a year of calamities, which were considered the worst so far. 2018 was the year which faced the effects of the previous catastrophic events. Crucial climate changes, heavy rainfall, forest fires and many more reverse consequences. 2019 and 2020 were considered the years in which we found solutions to our environmental setbacks. The realization and the need of saving the environment made us more aware and conscious in our acts. This led to the rise of sustainability, recycling and reuse of materials and funds to revive our planet from these mishaps. 35

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KEYNOTE (CRIME) India manages to rescue its citizens from different parts of the world. Mass killings increased from 2015 to 2016, with an increase in crime related to homophobia. Terrorism was on a rise and government officials were being targeted. Sexual harassment cases came to light in 2017 and government’s actions sparked a fury amongst the people which led to deaths and arrests. 2018 was considered as the worst year for US school shootings with a record of 94. The incidents highlighted the ease in accessing guns in America. There was a significant increase in celebrities getting robbed. The number of mass killings remained the same throughout the years. 39

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KEYNOTE (BUSINESS AND ECONOMICS) Few of the biggest companies severed major losses in 2015. There were highs and lows for different businesses in 2016 which highlighted the finances of business tycoons. Indian economy faced major changes following demonetization and GST announcement. Different businesses joined hands whereas some broke their connections, companies ventured into different directions in 2017. Major businesses established their position at the top in their respective fields, on the other hand, some were forced to leave the market in 2018. Brands took into consideration their ethics and made changes in their policies and products. In 2019, fashion luxury businesses experienced a new low. With the lockdown being imposed in 2020, the global economy faced a downfall initially but as the year progressed few companies managed to get back on track. The changes made in economic structure from 2015-2019 added to the economic loss caused by the pandemic, in 2020. Consumers started questioning fashion luxury businesses from 2019. Business dealings and ethicality came into the picture for many brands as the years passed. 43

MACRO TREND 44

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MIND MAP 46

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MACRO DRIVE 48

GAMIFICATION Personalizaed Experience Creative Free-Flow Customer Experience ARKETING Visually Engaging Content Multi Platform Presence Digital Sensory PHYGITAL Digital Retail Augmented Reality Customization Virtual Experience Risk Taking Interactive Tools Story Generation Visual Recognition Fictional Luxury Escape From Reality 49

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