>>> DISCLAIMERAll contents Copyright © 2017 by Kim George and YourChicGeek.com.All rights reserved. No part of this document or accompanying files maybe reproduced or transmitted in any form, electronic or otherwise, byany means without the prior written permission of the publisher.This product is presented to you for informational purposes only and isnot a substitution for any professional advice. The contents herein arebased on the views and opinions of the author and all associatedcontributors. While every effort has been made by the author and allassociated contributors to present accurate and up to date informationwithin this document, it is apparent technologies rapidly change.Therefore, the author and all associated contributors reserve the rightto update the contents and information provided herein as thesechanges progress.The author and/or all associated contributors take no responsibility forany errors or omissions if such discrepancies exist within thisdocument.The author and all other contributors accept no responsibilityfor any consequential actions taken, whether monetary, legal, orotherwise, by any and all readers of the materials provided. It is thereader’s sole responsibility to seek professional advice before takingany action on their part.Readers results will vary based on their skill level and individualperception of the contents herein, and thus no guarantees, monetarilyor otherwise, can be made accurately. Therefore, no guarantees aremade. Page 1
THIS WORKBOOK +PLANNER BELONGS TO
>>> CONTENTS #STARTUPLIKE A CHAMP A Comprehensive Workbook + Guide to Creating an AMAZING Online Presence from ScratchDisclaimer 1Table of Contents 2Introduction (Who is This Workbook For) 3Tools + Resources 4Startup Like a CHAMP Checklist 5Important Considerations + Goals 7Platform Building Essentials 9Copy Essentials 13Branding for the Win 18Social Media Essentials 21Email Marketing Services and Essentials 27Email Autoresponder Templates 29Create an EPIC Email Opt-In 35Blogging Essentials 40Landing Page Necessities 45Payments and Order Fulfillment Systems 48Checklists and Audits 49Launch Tasks + Checklists 52Thank YOU! Page 2
INTRODUCTION Who is This Workbook For? HELLO THERE....Hey there and thanks for getting a copy of this workbook + I'm Kim George, founder ofguide to creating an AMAZING online presence for your YourChicGeek.com. business >>> #Like a CHAMP. It's very nice to meet YOU! I'mI know first hand how frustrating and overwhelming it can a #Starbucks Addict,be to get setup on the web. That's why I decided to create entrepreneur, + tech savvy divathis action packed guide and planner for ya! here to help you build an AMAZING online presenceIf you're reading this guide, you probably fall into one of for your small business.these categories: I want to thank you in advance You're starting a new business and want to establish a web for purchasing this workbook. presence for your company You own a small business, but are fairly new to the online world As you work through this You're ready to make your business more accessible to guide, I'd love for your to customers online but you're not sure where to start Tweet me @YourChicGeek81 You need a comprehensive guide + resource to help you think with check-ins + progress through all of the actions that you need to take to build an EPIC updates. online presence for your business Also, I'd love for you to tell yourThis workbook outlines all of the essential action items, friends and fellowchecks, prompts and more to get you organized and help entrepreneurs about thisyou track all of your progress along the way. workbook. It would mean soooo much! Cheers! With it, you will be able to plan out your grand entrance tothe online world. >>> Follow Me Here <<<Alrighty....Let's get this party STARTEDDDD!!!! Twitter @YourChicGeek81 Facebook.com/YourChicGeek YourChicGeek.com Page 3
TOOLS + RESOURCESDOCUMENTATION + TRACKING APPS DOMAIN NAME RESEARCH Evernote GoDaddy Domain Name Checker Google Docs 1and1.com Domain Checker Sunrise Calendar App SITE + BLOG HOSTING PLATFORMSWEB HOSTING PROVIDERS Wordpress.org Siteground.com Squarespace.com Hostgator.com Bluehost.com PROFESSIONAL PHOTO APPS WEBSITE + BLOG THEMES Camera Zoom FX (Android) App Camera+ (iPhone App) Themeforest.net Creative Market BLOG POST + CONTENT CREATION Studio Press Evernote BRANDING AND DESIGN Google Docs Canva.com EDITORIAL CALENDAR Fiverr.com Upwork.com Evernote Google Docs BLOG POST TOPIC GENERATORS MS Word Hubspot Title Generator SOCIAL MEDIA AUTOMATION APPS Tweak Your Biz Title Generator The Best Spinner Buffer Hootsuite ORDER FULFILLMENT + PAYMENTS EMAIL CAPTURE TOOL Page 4 Gumroad Selz Sumo.Me DPD (Digital Product Delivery) Mailmunch Thrive Content Builder EMAIL MARKETING SERVICE Aweber Active Campaign Mailchimp
>>> Start up Like a CHAMP - ChecklistThis is a general overview and list of the tasks andactions that you need to take to create an onlinepresence for your business... Plan like a CHAMP Choose a platform to support your business Round up your platform building essentials Create copy like a CHAMP Get your branding together Set the stage for social media Round up your email marketing essentials Get your blogging affairs in order Setup a landing page Choose your payment and fulfillment services Launch like a BOSS! Page 5
LET'S PLAN!
SLAITNESSE GNINNALP IMPORTANT CONSIDERATIONS >> Part 1 IMPORTANT CONSIDERATIONS FOR BUILDING YOUR ONLINE PRESENCE Before you start setting up shop online, you will need to establish clear goals to make sure that all of your online activities align themselves with your business. DEFINING YOUR TARGET AUDIENCE Consider the following determining factors to create a clear picture of the type of people you would like to connect with: Age: Location: Profession: Interests: Where do they hang out online: Personal needs and preferences: Education level: Lifestyle: NOTES >>> NOTES <<< Page 6
IMPORTANT CONSIDERATIONS >> Part 1 AND NOW...ANSWER THESE QUESTIONS 1. Why do you want to buld a digital presence? To launch a new business, promote an existing business, for leisure. Please list your reasons below.ABSOLUTELY 2. What services or products do plan to offer? Example: Consulting services, coaching, group coaching and digital downloads, online courses 3. How are the products + services you offer going to help your audience overcome struggles? 4. What set of qualifications and experience can u present to your audience to establish credibility and build rapport with them? 5. What are your goals for building an online presence? New leads, stay in touch with current, attract new customers, build your authority online, create a space for selling your products + services? Page 7
IMPORTANT CONSIDERATIONS >> Part 2 AND NOW...ANSWER THESE QUESTIONS 6. What is your USP and unique differentiator in the marketplace? (You need one to stand out)ABSOLUTELY 7. How much will you charge for service(s) that you offer? List three of them with your price points 8. How much will you charge for the product(s) that you offer? List three of them with your price points 9. Earnings wise, how many products/service packages will you need to cover your expenses? Page 8
PLATFORM BUILDINGESSENTIALS
>>> PLATFORM BUILDING ESSENTIALS A WEBSITE OR A BLOG? WHICH ONE WILL YOU CHOOSE Building a solid online presence starts with creating a central hub - aka digital home for your small biz. The two most popular types of sites you can use to establish your online presence are: Blogs + Websites Blogs - are updated regularly with content Websites - are more static in nature (meaning that they are not updated as often...unless there is a blog tied to them)WHAT TYPE OF SITE SHOULD I BUILD?There really is no right or wrong answer to this question. I will tell you from experience, that a blog iseasier to start. Websites usually require a little more configuration + specialized coding and etc., BLOGS:Easier to setupTake less time to setup and get goingContent is updated and changes frequentlyInformative + educational for your readersTends to have more interaction and engagementWEBSITE:Typically has a static home pageTakes a little longer to setupMay require a bit of tech knowledge to get going correctlyContent is mostly static (unless a blog is added to the site)Is primarily used to showcase a portfolio of work + services WHAT TYPE OF SITE WILL YOU CREATE? I WILL CREATE A: _____________________________________________ to build my online presence. Page 9
>>> PLATFORM BUILDING ESSENTIALS TERMS YOU NEED TO KNOWAs you start building your platform, these are some of the terms that you will need to familarize yourselfwith:DOMAIN NAME WEB HOSTING ACCOUNTThe first step in building a platform to support your A web hosting provider is the company that you will useonline presence is to secure a domain name. A domain to host your website or blog — and make it accessiblename tells people where to find your site online. to the world online. Short and easy to remember Do they support for WordPress installations? Accurately represents your brand Are the web hosting plans easy to understand? Branded for your specific business Do they have great reviews regarding their hosting services?The Domain Name Formula: \"Your Business Name\" + \".Com\" Do they offer a FREE domain when you sign up for yourHere's the formula in action: \"Saras cleaning services\" + \".Com\" = web hosting account? Is there 24/7 support available via Phone, Online Chat, sarascleaningservices.com etc., PLATFORM TO HOST YOUR SITE WEBSITE THEME There are several popular tech platforms that you can Is a template that you can use to dress up your website oruse to build your blog or site: Wordpress + blog to make it look professional. Wordpress has themesSquarespace. Wordpress is a CMS tech platform that available that you can purchase. Squarespace has themesmore than 78.8% of site owners use. that you can use within the platform.Squarespace is an additional platform that you can use. It needs to be responsive + work on mobile devices This platform is especially good for newbie site owners + It should be easy to setup and use right awaybuilders with little to no tech prowess. It should have demo content to setup your site faster SITE CATEGORIES SITE NAVIGATIONAL MENU ITEMSCategories grouping of the content that you publish These are the items on your blog or website that linkson your blog. This makes it easier for people to to other pages on your site. You can add a menu tobrowse and find content. the top of your site or the bottom. Page 10
>>> PLATFORM BUILDING ESSENTIALS FOR YOUR WEBSITEBuilding a solid online presence starts with creating a central hub - aka digital home for your small biz. The twomost popular types of sites you can use to establish your online presence are: Blogs + Websites. Before setting up,these are some of the essentials that you need to create and invest in prior to building your platform. List your topchoices of vendors then circle your main choice!DOMAIN NAME WEB HOSTING ACCOUNTPLATFORM TO HOST YOUR SITE WEBSITE THEME (NAME)SITE CATEGORIES SITE NAVIGATIONAL MENU ITEMS Page 11
>>> PLATFORM BUILDING ESSENTIALS FOR A BLOGBuilding a solid online presence starts with creating a central hub - aka digital home for your small biz. The two most popular types of sites you can use to establish your online presence are: Blogs +Websites. Before setting up, these are some of the essentials that you need to create and invest in forprior to building your platform. List your top choices of vendors then circle your main choice! DOMAIN NAME WEB HOSTING ACCOUNT PLATFORM TO HOST YOUR BLOG BLOG THEME BLOG CATEGORIES BLOG NAVIGATIONAL MENU ITEMSCATEGORY 1 ITEM 1CATEGORY 2 ITEM 2CATEGORY 3 ITEM 3CATEGORY 4 ITEM 4CATEGORY 5 ITEM 5 Page 12
COPYESSENTIALS WRITE YOUR SITES COPY
>>> WRITE YOUR SITE'S COPY: THE HOMEPAGE There are 4 essential pages that you need to add to your website or blog: There are 4 essential pages that you will need to add to your site or blog. They are as follows: Home Page Copy, About, Products/Services and Contact Page HOME PAGE: Tell's your visitors what you do and who you do it for, Be sure to add a strong call to action and also a link to a free download that they can get from you. Write Your Homepage Copy>>> THREE REASONS WHY I WILL USE SQUARESPACE TO BUILD MY SITE <<< Page 13
>>> WRITE YOUR SITE'S COPY: ABOUT PAGE There are 4 essential pages that you need to add to your website or blog: There are 4 essential pages that you will need to add to your site or blog. They are as follows: Home Page Copy, About, Products/Services and Contact Page >>> ABOUT PAGE: Your About page tells your visitors how your site or service offerings will benefit them, gives background information about you + your business. Write Your About Page Copy>>> THREE REASONS WHY I WILL USE SQUARESPACE TO BUILD MY SITE <<< Page 14
>>> WRITE YOUR SITE'S COPY: PRODUCT/SERVICE There are 4 essential pages that you need to add to your website or blog: There are 4 essential pages that you will need to add to your site or blog. They are as follows: Home Page Copy, About, Products/Services and Contact Page >>> PRODUCTS + SERVICES PAGE: Simply gives your visitors a list of services or products that your business offers. Write Your Products or Services page copy. >>> THREE REASONS WHY I WILL USE SQUARESPACE TO BUILD MY SITE <<< Page 15
>>> WRITE YOUR SITE'S COPY: YOUR CONTACT PAGE >>> CONTACT PAGE: Tell's your visitors how they can get in touch with you. Write Your Contact Page Copy>>> THREE REASONS WHY I WILL USE SQUARESPACE TO BUILD MY SITE <<< Page 16
>>> WRITE YOUR BIO'S + BRAND STATEMENT As a digital marketer, you need to have a good bio handy that gives your audience a brief synopsis of who you are and a little bit about your background and bio! Use this section to write your bios. PROFESSIONAL BIO (500 words or more) ONE PARAGRAPH BIO (200-300 words) SOCIAL MEDIA BIO aka your BRAND STATEMENT (150 words or less)>>> THREE REASONS WHY I WILL USE SQUARESPACE TO BUILD MY SITE <<< Page 17
BRANDING ESSENTIALS LET'S PUT A STYLE GUIDE TOGETHER FOR YOUR ONLINE PRESENCE!
>>> VISUAL BRANDING ESSENTIALSIf you want to stand out online, then you will need strong visual branding. These are some of thebranding essentials that you will need to have in place. COLOR CHOICES BRAND FONTSI would recommend using 2-3 colors for your brand. As with color choices, choose 2-3 fonts to useIt's best to keep things simple and consistent. Use for your visual branding. Using too many fontscolorpalettes.net to find a color palette that inspires can come off as amateurish and overwhelmingyou. Record your 6 digit HEX color code below from a design perspective. Record your brand(Example: #FFFFFF) fonts below. A PROFESSIONAL LOGO A PRO PHOTOYour logo will be used for brand identification. I You can either invest in getting good headshotswould recommend using a site like Fiverr.com to taken or take pro selfies with a smartphone. Eitheroutsource your logo design, or view this video to way, your image should look professional andcreate your own DIY style. approachable to your audience. Your photos can be used on your about page, home page, sidebar, BRANDED BLOG POST IMAGE and social media accounts For brand consistency, and content that is easily BRANDED SOCIAL MEDIA IMAGESrecognizable, you should create a standard blogpost image/template for your posts. You can use Social media is noisy and busy! To create brandingCanva.com to create your templates. that attracts the attention of your audience, use branded social media images. Canva.com is a great source and has ready-to-use image templates optimized for social media or use this kit. BRAND STATEMENT TAGLINEA statement that tells what you do, who you do it Is a catchphrase aka summarization of your brandfor and results they can expect to get from you. in 7 words or less! Example: I teach single mothers how to conquertheir finances through digital courses and private Page 18workshops.
>>> VISUAL BRANDING ESSENTIALSUse this sheet to write down the branding essentials that you have gathered for your business. COLOR CHOICES BRAND FONTSA PROFESSIONAL LOGO A PRO PHOTOBRANDED BLOG POST IMAGE BRANDED SOCIAL MEDIA IMAGES OPTIMIZED FOR EACH NETWORKBRAND STATEMENT TAGLINE Page 19
>>> TONE + VOICE The tone and mood that you set for your brand should be used consistently. Your tone/mood ishow you want people to feel after they have encountered your brand online. Here are three fill in the blank questions that you should answer to determine the tone for yourbrand:1. I want people to feel _____________________________when they encounter my brand? List 3-5 wordsto describe how you want people to feel when they encounter your brand. Example: Empowered,tech savvier, bold, knowledgeable 2. My brand is _______________________________, _______________________________, and _________________________. List 3words to describe your brand. Example: Authentic, passionate and Knowledgeable3. What 3 main principles will guide your brand? Example: Serious about excellent services;Doesn’t take yourself too serious, Treating everyone with respect, and Staying true to yourbrand/not wishy washy…. BRAND POWER WORDS BANK accelerate devise differentiate maximize target advance embrace empower mentor transform transition amplify monetize troubleshoot unify architect engage benchmark engineer optimize orchestrate unleash brainstorm envision pinpoint visualize exploit propel brand reinvent win capitalize fortify renew capture generate revitalize Page 20 catapult harness champion incentivize revolutionize collaborate innovate safeguard compel inspire conceptualize intensify seize cultivate spearhead stimulate decipher launch strategize streamline leverage deliver synergize matrix synthesize
SOCIAL MEDIA ESSENTIALS STAGE YOUR SOCIALMEDIA ACCOUNTS LIKE A #BOSS
SOCIAL MEDIA ESSENTIALS: PROFILE PHOTO AND COVER REQUIREMENTSGetting active on social media networks is crucial for building an online identity. In the next few sectionsof this workbook, I am going through some of the essential items you need to round up for your socialmedia accounts. Example of branded URL: twitter.com/yourbrandname TWITTER FACEBOOKCover Photo: 1500X500 Cover Photo: 828X315Shared Post: 1024px x 512px Shared Post: 1200X630Profile Picture: 400X400 Profile Picture: 180X180Bio BioUsername: ________________________________________ Username: ________________________________________Branded URL: _____________________________________ Branded URL: _____________________________________Blog/Website URL Blog/Website URLLINKEDIN INSTAGRAMCover Photo: 974X300 Cover Photo: N/AShared Post: 800 X 800 Shared Post: 1080 X 1080Profile Picture: 400X400 Profile Picture: 110X110Bio BioUsername: _________________________________________ Username: __________________________________________Branded URL: ______________________________________ Branded URL: _______________________________________Blog/Website URL Blog/Website URLYOUTUBE PINTERESTCover Photo: 2560X500 Cover Photo: N/AVideo Upload: 1280X760 Shared Post: 735 X 1100Profile Picture: N/A Profile Picture: 165X165Bio BioUsername: ______________________________________ Username: ___________________________________________Branded URL: ___________________________________ Branded URL: ________________________________________Blog/Website URL Blog/Website URLGOOGLE PLUSCover Photo: 1080X608Shared Post: 497X279Profile Picture: 250X250BioUsername: ______________________________________Branded URL: ___________________________________Blog/Website URL Page 21
THE 10 STEP GUIDE FOR STAGING YOUR SOCIAL MEDIA PROFILES FOR SUCCESS 1 6 Add Your Name - As in your first and Use the correct dimensions for all last name to all of your profiles. of your social media profile covers. 2 7 Add a professional photo of yourself for brand Add links to your website or blog on all consistency and also for brand recognition. of your profiles to drive traffic and visitors 3 back to your website, blog Create a username that accurately represents 8 your brand. Your username should be closely Use Relevant Hashtags related to tied to your brand /small business name. your industry on your profiles (on 4 Instagram and Twitter) Add a brand statement to your social media 9profiles + use it consistently. Your brand statementor mini bio states what you do and who you do it for. Add your brand name to the URL’s of all of your social media. Examples: Pinterest.com/yourbrandname Twitter.com/yourbrandname 5 10 Create branded social media profile covers for brand consistency and a Make sure that your profile can be viewed professional and polished look online. Use publicly. Check your privacy settings on all Canva or outsource to Fiverr.com of your social profiles to make sure that they are setup correctly Page 22
30 DAY CALENDAR FOR BRANDING YOUR SOCIAL MEDIA SHARE A INSPIRATIONAL A BEHIND THE OFFER A SHARE ONE OFBLOG POST QUOTE SCENES/DAY IN QUICK TIP YOUR FAVORITE THE LIFE PHOTO BOOKSSHARE A FILL IN CLIENT A PICTURE OF A CANDID PHOTO POST A \"SNEAKTHE BLANK POST TESTIMONIAL/ PRODUCT THAT OF YOU OR YOUR PEEK\" OR TEASER FEEDBACK YOU OFFER TEAM CONTENT PROMOTE A ASK A SHARE A A SHORT VIDEO HIGHLIGHT A FREE QUESTION FAVORITE CLIP BENEFICIAL RESOURCE OR BLOG POST DOWNLOAD TOOL YOU USE FROM SOMEONETHAT YOU OFFER ELSERECOMMEND A SHARE ONE OF TAG A FRIEND SHARE A INVITE YOUR FAVORITE YOUR OR SOMEONE SERVICE OR COMMUNITY SIGN PRODUCT PRODUCT THAT FAVORITE THAT YOU YOU OFFER UP FOR YOUR WEBSITES OR ADMIRE NEWSLETTER BLOGS SHARE AN POST A PIC OF SHARE A GUEST POST A QUOTE OFFER A INSPIRATIONAL YOUR POST YOU'VE BY ONE OF DISCOUNT OR WRITTEN PROMO CODE STORY OF WORKSPACE YOUR HEROSPERSERVERANCE POST A SHARE A POST A SHARE A POST A READY SHOCKING MOTIVATIONAL SELFIE/PICTURE FUNNY MEME FOR THESTATISTIC IN OF YOU WORKING WEEKEND QUOTE OR PHOTO IMAGE YOUR INDUSTRY Page 23 #STARTUPLIKEACHAMP
SOCIAL MEDIA CONSIDERATIONSTo truly be effective on social media, you need to choose your platforms carefully. Here are somequestions to consider: 1. Which platform (s) has the greatest percentage of your ideal audience active on there? ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ 2. What kind of content you will need to create to attract them to your business/brand? ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ 3. How often do I need to post content on the social media network? ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ 4. Are there tools available that will help you manage the social media account easier? __________________________________________________________________________________________________________ __________________________________________________________________________________________________________ 5. Are you familiar with the network and understand the lingo for marketing purposes? ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ Page 24
YOUTUBE Page 25WEEKLY SOCIAL MEDIA POST SCHEDULE PINTEREST USE THIS TO PLAN OUT WHAT YOU WILL POST TO SOCIAL MEDIA INSTAGRAM TWITTER FACEBOOK __________EMIT : 1 TSOP __________EMIT : 2 TSOP __________EMIT : 3 TSOP __________EMIT :4 TSOP __________EMIT :5 TSOP __________EMIT :6 TSOP
EMAILMARKETINGESSENTIALS
EMAIL MARKETING ESSENTIALS One of the most important things that you need to do for building your online presence is to start buildingan email list. These are some of the essentials you will need to get started. EMAIL MARKETING SERVICE EMAIL AUTORESPONDERYour email marketing service is the tool you An email autoresponder is a service thatwill use to build your email list, send emails \"automatically\" sends emails to emailto them and more. The service provider that subscribers that opt-in to your list.you choose should ultimately align with yourbusiness goals. EMAIL SEQUENCE EMAIL FORMAn email sequence is a set of emails sent out An email form is a form (usually createdat a specific time to the folks that subscribe within your email service) that you can addto your email list (depending on when they on your website or blog to capture yoursign up) visitors information. EMAIL OPT-IN EMAIL CAPTURE TOOLA free resource that you create and give Tools that you can add to various places on youraway from your blog or website in exchange blog or website that give your visitors multiplefor your visitors contact information. opportunities to opt-in to your email list. EMAIL CAMPAIGNA single email sent to your email subscribersbased on a specific goal that you have in mind.For instance, you can send email campaigns tosell, tell your list about new programs and etc. Page 26
EMAIL MARKETING ESSENTIALS CHECKLISTOne of the most important things that you need to do for building your online presence is to start buildingan email list. These are some of the essentials you will need to get started. EMAIL MARKETING SERVICE EMAIL AUTORESPONDERName of service provider: _____________________ Name of provider: _____________________________Date purchased: _______________________________ Date purchased: ________________________________Cost of Service: _______________________________ Date setup: _____________________________________ EMAIL SEQUENCE EMAIL FORMDate created: _________________________________ Date Created: _______________________________Number of Emails in sequence: ______________ Added to Blog/Website: __________________Email Intervals: Where did you add your form: _____________Day 1: _______Day 2: _________ Day 3: ________Day 4: _______ Day 5: _________Goal of Sequence: ____________________________________________________________________________________________________________________________________ EMAIL OPT-IN EMAIL CAPTURE TOOLDate Created: ____________________________________ What tool will you use? ________________________Email Opt-In Title: _______________________________ Date implemented: _____________________________Type of Opt In You will Create: _________________ Placement on blog/website?: Top ____________** See more details later on this workbook for Bottom _____________ Sidebar ___________________a step by step guide creating your opt-in Page 27
EMAIL MARKETING ESSENTIALS:AUTORESPONDER TEMPLATES
EMAIL SEQUENCE TEMPLATES FILL IN THE BLANKAn autoresponder sequence is a series of emails that are automatically sentout to subscribers as they subscribe to your email newsletter.5 Steps to Creating Your Email AutoresponderStep 1: Figure out what tech services you will use to send yourautoresponders content to new leads (email service provider + landing pagetech tool)Step 2: Determine your goals: (to build relationships, cultivate leads,introduce a new product/service)Step 3: Figure out what content you want to add to your autorespondersequenceStep 4: Write content for your autoresponder sequenceStep 5: Add your autoresponders to your email marketing service Page 28
AUTORESPONDER EMAIL 1: SENT IMMEDIATELY Subject Line: Thanks for subscribing and Welcome to [YourSiteName]Hi [Firstname],Thank you for subscribing to my newsletter. I'm [Yourname Here], the founder of[YourBusinessName]. It is so very nice to meet you!As a subscriber to my email newsletter, you will receive access to exclusive[tips,videos,content] that will help you [tell your email subbies what your newsletter will helpthem do].Who Is This Newsletter For?If you run a [service based business/consultant/small business/etc] and want to learn how[grow your business/get new clients/build your business] my newsletter will includeactionable content that will help you along your way.What You Will Need to DoTo make sure that you receive all of my future email communications, please be sure to addme to your \"safe sender list\" aka \"non spammy\" box.If you have a Gmail account, simply drag my emails from the \"Promotions\" folder to yourregular inbox.Lastly, if you have any questions or concerns, please feel free to reach out to me via emailwith them. I will do my best to respond to you as fast as I can.Warm Regards,[YourName] - [Yourwebsite.com]P.S. Stay on the lookout as I will be sending you a free [YourFreeOffer] tomorrow that will belanding in your inbox.P.P.S. In the meantime, I would love for to follow me on [SocialMediaProfile1] and Page 29[SocialMediaProfile2]
AUTORESPONDER TEMPLATE 2: SENT 1 DAY AFTER EMAIL 1Subject Line: As promised, Here is your FREE [Report/eBook]Hi [Firstname],As promised on yesterday, here is your fab freebie!Click here to download the [Free Report]But before you download your [Free Report/eBook], I wanted to properly introducemyself to you.I’m [tell your subbies about yourself] and I have a passion for helping [smallbusinesses/consultants/service based businesses] like yourself learn how to [describewhat you help them accomplish]This is a picture of me and [add a picture of yourself to personalize this email]. I'm gladthat we are now better acquainted with one another....Now, I would love to hear from you,What is your biggest struggle with [what your audience struggles with]? Hit reply to let me know. I look forward to hearing from you.Warm Regards,[YourName] - [Yourwebsite.com]P.S. Let's keep the conversation going! Join me on[Facebook] or Follow me on [Twitter] for updates +more throughout the day.... Page 30
EMAIL AUTORESPONDER 3: SENT 2 DAYS AFTER EMAIL 2Subject Line: Did you download the FREE [ebook/Report/Checklist] ok?Hi [Firstname],[Yourname] here again...checking in to make sure that you were able to downloadthe free [eBook/Report/Checklist] that I sent to you on yesterday.If you didnt get a chance to download the freebie that I sent to you... now's yourchance!Click here to download the [Free Report]Oh and after you download the report, please be sure to head over to check out my[blog/website] more specifically this [post/page].I'd love to know what you think...Warm Regards,[YourName] - [Yourwebsite.com]P.S. Let's keep the conversation going! Join me on[Facebook] or Follow me on [Twitter] for updates +more throughout the day.... Page 31
EMAIL AUTORESPONDER 4: SENT 4 DAYS AFTER EMAIL 3Subject Line: What is your biggest struggle in your business right now?Hi [Firstname],[Yourname] here again...checking in to see how things are going with you? More importantly, I wanted to ask you this: \"What is your biggest struggle in yourbusiness right now\"?I would love to know! Hit reply back to this email to let me know. I look forward tohearing from you.Warm Regards,[YourName] - [Yourwebsite.com]P.S. Let's keep the conversation going! Join me on[Facebook] or Follow me on [Twitter] for updates +more throughout the day.... Page 32
EMAIL AUTORESPONDER 5: SENT 4 DAYS AFTER EMAIL 4Subject Line: Can I help you [add a sentence here on what you help your idealclients with]Hi [Firstname],[Yourname] here again...checking in to see if you are enjoying the content from my[blog/website/]?More importantly, I wanted to see if there is anything that I can help you with in yourbusiness.Click this link to schedule a chat with meI look forward to chatting with you...Warm Regards,[YourName] - [Yourwebsite.com]P.S. Let's keep the conversation going! Join me on[Facebook] or Follow me on [Twitter] for updates +more throughout the day... Page 33
CREATE ANEPIC EMAIL OPT-IN
CREATING AN EPIC EMAIL OPT-IN STEP 1: DECIDE WHAT YOU WILL CREATETo effectively grow your email list, you need to present an offer (aka) opt-in to your readersthat will compel them to take action and opt in to your email list.Some specific examples of freebies/opt-ins that are easy to create to help you grow youremail list are: Cheatsheets, Worksheets and ChecklistsEXAMPLE OF CHEATSHEET EXAMPLE OF WORKSHEET EXAMPLE OF WORKBOOKYour Action Item: Write down what you will create as an opt-in to grow your email list____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page 34
CREATING AN EPIC EMAIL OPT-IN STEP 2: CHOOSE A COMPELLING HEADLINE FOR YOUR OPT-INStep 2: Choose a compelling title for your offer. To increase the chances of people opt-in infor your freebie, you need a title that stands out. Here are some fill in the blank titles/headlines that you can use for your headline:Free Cheat sheet Reveals The Top 5 _______________________ I Use to ____________________The ___________ Checklist for ________________ Like a PROFree Worksheets: _____________________________________________________ Examples in Action:Free Cheat Sheet: Top 5 Tools I Use to Market, Promote and Sell Online CoursesThe 7 Step Checklist for Building an Email List from Scratch Like a PROFree Worksheets: The Top 3 Questions to Ask Yourself Before Starting an Online BusinessYour Action Item: Write down the title of your opt-in____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page 35
CREATING AN EPIC EMAIL OPT-IN STEP 3: DESIGN YOUR OPT-INStep 3: Now that you have decided what you will offer as an opt-in/incentive for yourwebsite or blog, to increase conversions to your page, you will need to mock-up/make avisual representation of your giveaway. Now it's time to design your opt-in! With your design you have two options: You can DIY your own design with Canva.comYou can outsource your design using Fiverr.com For the DIY’ers: I would recommend browsing around Pinterest Boards to find inspiration for your design Watch this video tutorial from one of my biz buds Kim Jimenez to learn how to DIY an opt-in for your landing page If you plan to outsource your design: You can get your opt-in designed using Fiverr in as little as 24 Hours for only $5! Here is a designer that ’ve used in the past for graphic design work to create mockups. EXAMPLE OF AN OPT-IN DESIGNYour Action Item: Design your opt-inDate designed: ________________________________________________________________________________Outsourced: ___________________ DIY: __________________________________________________________Designer: ______________________________________________________________________________________ Page 36
CREATING AN EPIC EMAIL OPT-IN STEP 4: ADD A STRONG CALL TO ACTION TO YOUR OPT-IN Step 4: Create a strong call to action for your opt-in Now...in my experience with building landing pages for the YourChicGeek website, using uninspiring CTA’s like “Subscribe” or “Sign Up” do not work all that well. It’s prolly because peeps are so used to seeing them. Idk, but either way, it’s best to stay away from them. Here are some examples of ones that you can use instead: Download your Free _________________________________________ Send Me My Free ____________________________________________ Grab Your Free _______________________________________________ Send me the Free ____________________________________________ Examples in Action: Download Your Free Cheat Sheet Send Me My Free Worksheets Grab Your Free Checklist EXAMPLE OF AN OPT-IN WITH A STRONG CALL TO ACTIONYour Action Item: Create a call to action for your opt-in Your call to action: ___________________________________________________________________________ _______________________________________________________________________________________________ Page 37
LAUNCH YOUR FIRST OPT-IN CHECKLIST CHECKLIST + WORKSHEET1. DECIDE WHAT YOU WILL CREATE You have identified ONE problem your audience has You have determined what type of opt-in you will create (Worksheet, Cheatsheet, Workbook) You have created a Pinterest board to collect designs and inspiration for your opt-in2. CREATE AN IRRESISTIBLE TITLE FOR YOUR OPT-IN You have created a compelling and attention grabbing title for your lead magnet You have used the EMV Headline/Title analyzer to see how your headline may perform You have written down the title of your opt-in 3. DESIGN + MOCKUP YOUR OPT-IN You have branded and chosen a color scheme for your opt-in that ties in with your brand You have chosen a resource to create and design your lead magnet with (outsource via Fiverr or DIY) Your opt-in is aesthetically pleasing and ties in with your overall biz strategy4. CREATE A CALL-TO-ACTION TO USE WITH YOUR OPT-IN You have decided what call to action you will use for your opt-in You have chosen an optimal place to add your freebie to collect email addresses from your site5. ADD OPT IN FORMS OR LANDING PAGES TO YOUR SITE You have chosen a resource to build your opt in forms (email service provider) You have added your attention grabbing title to your opt in form You have added your call to action on your opt-in form Your opt in forms are visible on your site and are setup to collect visitor contact info6. DELIVERING YOUR OPT-IN You have selected an email marketing service provider to use to build your list of subbies You have setup an autoresponder message to deliver your opt-in to subscribers You have linked your opt in forms + landing pages to your email autoresponder You have tested your autoresponder to make sure your opt-in is delivered properly Page 38
BLOG POSTESSENTIALS FOR YOUR BLOG OR WEBSITE
BLOG POST ESSENTIALSFOR YOUR BLOG OR WEBSITE To get effecitve at blogging, you need a strategy. More importantly, you will need an editorialcalendar. Your editorial calendar will serve as the hub for all of the content that you write for yourblog. Your editorial calendar will help you stay organized and blog consistently. These are someterms that you familiarize yourself with as a blogger and content creator: EDITORIAL CALENDAR CONTENT CALENDARA calendar that essentially has all of the A calendar full of the content that youinformation pertaining to the content that you will write for your blog. Your contentwrite for your blog. Your editorial calendar is a calendar has a full breakdown of thecritical component of your blogging strategy. posts that you will write, THEME TOPICSIs pretty much the main category that Are sub-topics based on the theme thatyou will write your blog posts based you have chosen about on a monthlyon every month. basis. As an example: Social Media is a theme, whereas \"Social Media Marketing Tools\" is a topic that relates to it. BLOG POST TITLES BLOG POSTSYour blog post titles are the headlines that you This is the content that you write andadd to your blog posts. As a blogger, you want to publish on your blog to attract an audience.make sure that your titles are intriguing to captureyour audience's attention. My advice to you is tospend at least 10-30 minutes creating great titlesfor your content. Page 39
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