BMM-14OCT2018-ALL UPDATED-ilovepdf-compressed

Annex 5: Preparing Gift Hamper Below are the basic steps in selecting and arranging products inside Bateel gift boxes. continuation 17. Place the tape properly and neatly. 21. Place introductory card when it is sold. 18. Use the same riboon that you used inside the 22. Place the price at the back side of the hamper. hamper and create a fancy bow (single band). 19. Gather the tail and cut it upward in a diagonal fashion. 23. Finished product of the gift hamper. 20. This will create a \"peacock\" like tail design. 301 | merchandising manual

Annex 6: Bow Making The T-banded bow is the most common type of Bateel ribboning. The following steps demonstrate this technique. A-end 1. Select and prepare the appropriate ribbon. B-end Consider size and colour. 5. Place A over B. Carefully pull the A-end towards the top edge of the box, and the B-end towards the bottom of the box. B-end A-end 2. Estimate ribbon length. 6. Slide the A-end under the box until you are able to pull it out from the other side. A-end B-end 3. Wrap the ribbon around the box. Bring both ends 7. You now have a T-band with two ends. together on top of the box. The ends will be called A-end and the B-end. A-end B-end A-end B-end 4. Determine a point where it will serve as 8. Hold down the A-end with your left hand. lock point. Using your right hand, bring the B-end up over the intersection towards the upper right hand side of the 302 | merchandising manual box. The underside of the B-ends should be facing upward.

Annex 6: Bow Making A-loop continuation B-loop A-end 13. You now have the A-loop and a B-loop B-end A-loop 9. Once you have the slid the B-end under the B-loop intersection, pull it out towards the left hand corner of the box. 14. Bring the tail of the A-loop out from underneath the B-loop, twisting carefully so that the correct side A-end of the ribbon now faces upward. B-end 15. Make sure that both loops of the bow are even. 10. Make a loop with the B-end. Press down on the intersection to make sure the T-band stays in place. B-loop A-1 A-2 11. Bring the A-end up and over the B-loop making sure that the underside is facing upward. Going around the B-loop, slide A2 under A1. 12. Pull out the loop 16. Slide your thumbs into each loops. 303 | merchandising manual

Annex 6: Bow Making continuation 17. Take both tails and fold them lengthwise. 18. Bring the folded tails together and cut diagonally. 19. These is how the ribbon should look after cutting. Make sure that the tail is longer than the loop. 20. Finished gift box can now be displayed or packed for customer. 304 | merchandising manual

305 | merchandising manual Annex 7: Marketing Calendar - UAE

Annex 8: Product List This document is sent to shops and franchises to let them know which packaging Bateel would like to launch or highlight for a season/month. The list may be used as reference when ordering packaging. Product Lists are usually accompanied by a Display Guide (Annex 8). MONTH/SEASON : ____________________________________ DATE : ___________________________ PRODUCT CODE DESCRIPTION QUANTITY NEEDED 306 | merchandising manual

Annex 9: Display Guide This document is sent to shops and franchises to guide them in updating their shop displays according to the season. Each arrangement shows recommended box and ribbon combinations, and compositions for window ledges and niches. NICHES LEDGES POS INSERTS Standard A4 POS Bateel inserts are available in 3 sizes and will 307 | merchandising manual be displayed in the Bateel photoframe boxes.

Annex 10: Visual Merchandiser’s Checklist BATEEL BOUTIQUE : ____________________ VISUAL MERCHANDISER : ______________________ DATE : _________________________________ ITEM COMPLETED NOTES / REQUESTS Display Cases Dates Chocolates Biscuits Boxes Name Tags Counter/Cash Register Area Free Standing Displays Window Ledges Niches Others Production-Expiry Dates Labels Brochures POS Product Feature POS Promotion POS Seasonal Greeting Temperature Lights Signage Staff Uniforms NOTED BY : _____________________________ (Manager on Duty) RETAIL MANAGER: ________________________ 308 | merchandising manual