IMPACT September 2015

IMPACT impactmanagement.org

IMPACT With Greetings from IMPACT Greatly enthused and encouraged by the readers of this IMPACT-INNOVATIVE MANAGEMANT PRACTICES AND CREATIVE THINKING- e journal from almost all over the Globe, we take great pleasure in releasing our FIFTH issue. EDITORIAL TEAM This month is a special month in the sense that N V Subbaraman the great TEACHER-PHILOSOPHER-STATESMAN “Kalki” V Murali PRESIDENT Dr. Sarvapalli Radhakrishnan M G Bhaskar was born in this month and in deference to his wishes fifth September is observed as TEACHERS’ DAY throughout the length and breadth of India-that is Bharath- our glorious Motherland. In the fitness of things the readers will find some of Dr. Radhakrishnan’s noble thoughts in this issue. As usual some good articles from our regular and new contributors are carried in this issue which is bound to provoke innovative thinking and creative ideas in the field of management, may be human relations, health or business in the readers. Designed by For any journal of this type to render its services SRIKANTH very effectively, support and encouragement [email protected] of the readers is very important. It can be in the form of subscriptions, articles, advertisements and so on. All opinions expressed in the articles appearing in the e-journal IMPACT, are Soliciting the same, Editorial team wishes that of the respective authors and the everyone a happy and purposeful reading. Publisher or Editor of IMPACT cannot be held responsible/liable in any manner whatsoever for any claims and/or damages. - Editorial Team impactmanagement.org

IMPACT 3 INSIDE IMPACT Management in Valluvam Part V – N V Subbaraman................................................................................................................4 Readers Review....................................................................................................................7 DNA of Success – Sandhya Rao.......................................................................................................................8 Art And Science of Management – M V Kaushik.....................................................................................................................10 Famous Quotes of Dr Radhakrishnan – Dr Radhakrishnan............................................................................................................14 Protine Power Health Management – Lion M Desikan................................................................................................................15 Quality Life Management – Jayprakash B Zende........................................................................................................16 Managing The Police! – R Venugopal.....................................................................................................................20 Morphing Society Encouraging Online Retailing In India – Dr Satya Suresh..............................................................................................................22 Management Jargons........................................................................................................27 Humor ................................................................................................................7, 19, 26, 30 impactmanagement.org

4 IMPACT MANAGEMENT IN VALLUVAM - Part V A bilingual poet, writer, trainer, translator, thinker and speaker from Chennai, Mr Subbaraman has written 36 books. His paper, “Valluvam Inspired Mahatma Gandhi,” was approved for presentation in the International Tirukkural Conference held in Washington, USA. His translated works include Thirukkural, Bharathiyar’s Kuyilpattu and Ramana Maharishi’s Aksharamanamalai. He is connected with the publication of the Management e-journal IMPACT. He was formerly the Deputy Zonal Manager, L I C of India. In the absence of any negative comments, author takes that this article is being read by some and they are not very vocal in expressing their opinion this way or that way. The author has experiences sufficient that non expression of negative comments is a proof for positive acceptance- which in fact can be one approach of any Manager of Human Relations at domestic, official, societal, public and political domains!!!l On this premises I proceed with the fifth part of my article on HUMAN RELATIONSHIP MANAGEMENT IN VALLUVAM. ‘Man is a social animal’ it is said. Of all the impactmanagement.org

IMPACT 5 pet animals, dog is supposed to be the most fhyj;jp dhw;nra;j ed;wp rpwpnjdpDk; grateful one. Let me not go into details about Qhyj;jpd; khzg; nghpJ (Fws; 102) the quality of gratefulness in the dog; but it A help rendered in hour of need gives a lot of message to the human beings. Though small is greater than the world. For a wise and successful human relations (KuraL 102) practitioner this virtue of GRATEFULNESS plays a very important role. Probably that A Manager, who receives a help from his is the reason why Saint Thiruvalluvar has colleagues and deem it as explained above, devoted a full chapter of 10 couplets on this will love all and will be loved by all and that aspect and let us have a view of it in this fifth is bound to cement the human relationship part of MANAGEMENT IN VALLUVAM. stronger. He has named this chapter as \"nra;ed;wp It needs no explanation or exposition. It mwpjy;” (eleventh athikaram) which has been should be the experience of the human translated as GRATITUDE by one of the great beings in day today life. philosopher saints Kaviyogi Suddhanandha Bharathi. This finds a place in the canto on gad;J}f;fhh; nra;j cjtp eae;J}f;fpd; VIRTUE that is “mwj;Jg; ghy;“ ed;ik flypd; nghpJ (Fws; 103) Shakespeare has also dealt with in his plays Help rendered without weighting fruits on several occasions. Outweighs the sea in grand effects. (KuraL 103) nra;ahky; nra;j cjtpf;F itafKk; thdfKk; Mw;wy; mhpJ (Fws; 101) If the recipient does not think of the value of the help rendered by the other, it will be far, Unhelped in turn good help given far more than the vast sea. Exceeds in worth earth and heaven Only when one begins to analyze the value of (KuraL 101) the help rendered, the recipient may feel the help a little low or high. Otherwise the help is That is if someone extends help without worth a sea. Help is a help and one should not soliciting that help indeed is very valuable be sensitive to the measure of it. and it is more than the value of earth and heaven put together. It is quite obvious that jpidj;Jiz ed;wp nrapDk; gidj;Jidahf; the practicing manager of human relationship nfhs;th; gad;njhp thh; (Fws; 104) should rush to the help of his colleagues even without their soliciting as these Help given though millet – small recipients will be ever grateful and loyal to Knowers count its good palm-tree tall. the individual, institution and the society. It is (KuraL 104) quite possible that we come across some who do not reciprocate; does not matter. A good Yes; those who know the value of help deed is worth pursuing. rendered, will deem the help to the size of impactmanagement.org

6 IMPACT millet, as help to the height of the tall Palmirah ed;wp kwg;gJ ed;wd;W ed;wy;yJ tree! That is value of the help matters little md;Nw kwg;gJ ed;W (Fws; 108) but the spirit with which it is rendered and received is more important and significant. To forget good turns is not good Good it is over wrong not to brood. cjtp tiuj;jd;W cjtp cjtp (KuraL 108). nrag;gl;lhh; rhy;gpd; tiuj;J (Fws; 105) It is not fair and virtuous to forget the good A help is not the help’s measure help one has rendered; but right thing it is to It is gainer’s worth and pleasure. forget the wrongs one does. (KuraL 105) nfd;wd;d ,d;dh nrapDk; mth;nra;j Help by itself cannot be measured; its xd;Wed;W cs;sf; nfLk; (Fws; 109) measure depends on the recipient’s broad minded acceptance and appreciation. Let the deadly harms be forgotten While remembering one good-turn. kwtw;f khrw;whh; Nfz;ik Jwtw;f (KuraL 109) Jd;gj;Js; Jg;ghahh; el;G (Fws; 106) While a person has rendered help at the time Forget not the friendship of the pure of need, even the sins arising out of harms like Forsake not timely helpers sure. killing he has done earlier get annulled. That (KuraL 106) indeed is the greatness of helping others and being grateful ever. It is not right to forget the pure friendship at any time nor is it to give up that of those who ve;ed;wp nfhd;whh;f;Fk; ca;Td;lhk; ca;tpy;iy have rendered help on time. nra;ed;wp nfhd;w kfw;F (Fws; 110) The virtue – killer may be saved vOik vOgpug;Gk; cs;Sth; jq;fz; Not benefit-killer who is damned. tpOke; Jilj;jth; el;G (Fws; 107) (KuraL 110) Through sevenfold births, in memory fares Redemption is there even for the one who The willing friend who wiped one’s tears. has killed any virtuous acts but not for the (KuraL 107) one who is ungrateful towards the one who has rendered help. Those who know the value of the help received will not forget the help and those Thiruvalluvar is very clear in his views and who rendered for several births. That is to say we can easily derive that any successful till their life time they will keep them in mind practitioner of human relationship has to and be grateful. cultivate this noble virtue. impactmanagement.org

IMPACT 7 READERS REVIEW I went through the IMPACT August issue. Hearty congratulations for bringing out one more excellent copy. The article on Thomas Alva Edison by Mr Jayprakash B Zende was highly informative. Mr K Nandakumar has given an interesting piece on Management Through Destruction. I enjoyed reading all other items too. Let us now await the next issue eagerly. With regards R.Venugopal. TO ADVERTISE IN THIS MAGAZINE CONTACT DR M G BHASKAR 9840599888 impactmanagement.org

8 IMPACT DNA of Success Mrs. Sandhya Rao, Senior Innovation Consultant, Innomantra Consulting Private Limited. Master’s in Psychology from Punjab University, Graduation from Government College for Women, Chandigarh with Economics, Psychology and English (Honours), Schooling from Carmel Convent, Chandigarh. The Oxford dictionary has dictionary is:- Accomplishment accomplish it is also different. two definitions of DNA. of an aim or purpose. For example, a person whose aim to gather riches may try 1. Deoxyribonucleic acid, Let us consolidate the to accomplish it through hard a self-replicating material meanings of these 2 words work and another person which is present in nearly all and discuss the DNA of with the same aim may try living organisms as the main success. How does anyone to accomplish it by wrong constituent of chromosomes. accomplish their aim? It means. This happens because It is the carrier of genetic depends on the genetic of the individual DNA of each information. information that the person person. carries and the fundamental 2. The fundamental and and distinctive characteristics Moving the discussion further, distinctive characteristics of each person. Success the DNA for success can be or qualities of someone or means different things to attributed to one’s upbringing, something, especially when different people because the values they imbibe, the regarded as unchangeable. their aims are different company they keep and the The definition of Success in the and the way they want to inherent strength of their impactmanagement.org

IMPACT 9 aim. DNA of success can also be understood in terms of gender differences .The aims /purpose which dictates the actions of a woman will be or could be different from that of a man. DNA of Success will also vary in terms of circumstances or should we call it the everyone? Maybe or maybe and it is an exciting journey destiny. For example, I had not! Therefore we can say not the destination. big academic plans before that the DNA of success is not The figure above explains marriage. Being a good a fixed formulae or a magical what I want to say. student and an all-rounder, potent. It is a combination my success story depended of many factors some within on my accomplishments our control and some beyond To conclude, the DNA of which were by far too our understanding. Success success can be activated and many. The reasons can be for me is learning in progress actualized as follows…… attributed to my upbringing; my parents’ support and constant motivation, good friends for company. For me the DNA of success is a mix of self-confidence, self- help and persistent hard work. To top this list is the unwavering belief in the Almighty’s omnipresence and omnipotence. There are many of us who have a similar DNA but will this lead to success for impactmanagement.org

10 IMPACT ART AND SCIENCE OF MANAGEMENT M V Kaushik is Senior Quality Analyst in a multinational firm, and a former journalist Management science has its to succeed. Managers can laws. It works with hard facts ignore one of these only at and reason and the manager their own peril. strives for good productivity In my experience in the by applying technology newspaper industry and the in various ways. In such a publishing industry, I have ‘Management’ is a broad situation, where does the art found that both the science term encompassing many of management fit in? While and art of management play important aspects of life. the science of management equally important roles. The Most often, any discussion on is objective in nature, manager or a team leader management centres around always dealing with reason, has his task cut out. He has to two aspects, and these are statistics, facts and suchlike, perfect the art of management the ‘science of management’ the art of management is because he is dealing with and ‘the art of management’. subjective in nature, with the human beings. An effective When one hears about human element coming into manager is one who gets the term management, play. The art of management the best out of his team. I what comes to one’s mind is the art of tackling everyday feel that a good manager is immediately? For me, an problems in an effective one who encourages good office setting with a manager manner and it is here that work and praises a person sitting in his desk giving the human element in a where it is required. The orders to his subordinates is company plays a vital role. manager should take care the scene that flashes across Managers must pay attention not to shower unqualified my mind instantly. I think for to both these important praise on an individual to the most people, this will be the aspects of management, the extent that that individual case. So, in an office scenario, science of management and turns arrogant and develops a the science of management the art of management, in superiority complex. If such a provides certain general order to achieve the desired complex is developed, it will principles which can guide results. A happy marriage have a negative impact on managers professionally. between technology and its the team as a whole. A poor Managers direct all their application, and the human manager is one who bosses efforts to get maximum role in solving problems is and lords over his team productivity from employees. what is required for a company members in order to extract impactmanagement.org

IMPACT 11 the best out of them. Such an attitude will even pave the way for a rebellion within the team. Highlighting only the negative characteristics of the team members and pushing them to do more will only serve to demoralize them easily and inferiority complex will set in among them. A good manager will ideally ask his individual team a great way. If one is not up to A teacher, at the school and members to do a self-analysis the mark in a particular area, college levels, encounters and identify their areas of the manager should come different situations. In a strengths and weaknesses. up with training sessions college classroom consisting Attempting to find out for that person. Training is of 200 pupils, a teacher has where each one stands and the most important aspect his hands full. First, he has to then devising appropriate in a company and constant ensure minimum discipline in strategies are the best ways training is needed at every the class. This is the primary to manage a team. Every stage of one’s career so that requirement of a college. human being is endowed with one is able to keep abreast of How to do this? Should great potential and each one the latest developments and a teacher try to exercise of us is good at something trends. Up-gradation of skill ‘total control’ of the class by and not so good at something sets is the need of the hour shouting at his students or else. So, a good manager will as knowledge explosion is by even threatening them? tap the true potential of a taking place rapidly in today’s The answer is no. The teacher team member and channelize world, especially in the IT must try to engage his pupils his strengths in the right sector and the publishing in every possible way. How direction. industry. to engage them is the art In the publishing industry, a I now want to come out of a of management, the art of copy editing manager has to company scenario and look at managing students. The art take care of various processes how the art of management of teaching means imparting in the team. All team plays a pivotal role in different knowledge to the students by members will not be good at scenarios. teaching imaginatively. The all the processes and it is the teacher can narrate humorous manager who has to decide Scenario 1: anecdotes in the class and suitable roles for his team so In the field of teaching, one relate these anecdotes to the that the overall performance requires management skills subject that he is teaching. At of the team is not affected in to succeed. Teaching is an art. the school level, a teacher will impactmanagement.org

12 IMPACT experience totally different situations. A school teacher has to often come down to the level of his students in order to make them understand basic concepts. A school teacher cannot teach like a college teacher and vice versa. While school and college teaching throw up challenges of their own, I have often wondered how the art of at the art of cajoling, at the controlled? Nurses have to management works at the art of kindness, and even at develop infinite patience in elementary school level, the art of firmness, but a kind dealing with patients. If anger especially at the kindergarten of ‘soft firmness’, to bring the gets the better of nurses, level. Is teaching at this level kids around. In a kindergarten the psychological health of so easy? High school and classroom, the teacher has patients would be damaged college teachers may think to contend with not merely beyond repair. And if this so. But as a dispassionate human emotions but raw happens, the effects would observer, I have felt that emotions. How he succeeds be deadly. kindergarten teaching is a will depend on how he is good great challenge, a challenge at the art of management. Nurses should develop the of a different kind. At this art of persuasion and mix level, a teacher can play the Scenario 2: firmness with humaneness in role of a good manager if he In the field of health care, the dealing with patients who are knows how to tackle kids. In art of management plays an prone at throwing tantrums. KG and pre-KG classes, chaos important role. I often envy Nurses should be extremely and confusion will greet the nurses in hospitals. Patient careful while taking care of teacher when he enters the care is one of the most difficult ‘brain dead’ patients. Such classroom. No amount of the tasks and nurses should often patients would not be aware best teaching techniques turn into good managers if of what they are doing, and will work. Here, there is they are to succeed in their nurses should handle them absolutely no role for the field. Old patients will be with utmost care. This is science of management. The prone to childish behaviour, the most difficult part of art of management alone and the question arises nursing, and if a nurse could is required for a teacher to as to how unruly patients, successfully deal with such succeed. The teacher must be like unruly children in a people, then that nurse could good at the art of persuasion, kindergarten class, could be be called a ‘divine being’. impactmanagement.org

IMPACT 13 Scenario 3: Now, I come to the manager’s role in a cricket team. The art of management is extremely crucial if one has to succeed in the management of the Indian cricket team. Not many managers have succeeded in this task. The pulls and pressures of the job will make any manager give up his role and make him throw up his hands in despair. In my opinion, former New Zealand full play. If a team churns would only betray a sense Captain John Wright and out below par performances of panic on the part of the former Indian captain Sourav regularly, the manager and manager. In a situation when Ganguly combined together the captain of the team will the chips are down, it would to make the Indian cricket face a barrage of criticism be better if the manager team the strongest unit more from all sides. The selectors, and the captain analyse the than a decade ago. If one has the board members, the strengths and weaknesses to manage a cricket team media, the public at large, of individual members and effectively, one has to steer all would be at the throat of come up with solutions. clear of all negative attributes those managing the team. The manager must not be and take everyone along with The captain and the manager swayed by any radical steps him so that the team gels as would have to take a lion’s suggested by the captain. a unit. A manager, especially share of the blame. So, what The manager has to manage a foreign one, has to contend do they do in such a scenario? the impulses of the captain with regional pulls and It would be better if they and the team and it is here pressures at every level of do an objective analysis on that he has to be really good Indian cricket. He has to what is happening in the at the art of management. perform a delicate balancing team without giving room for So, in conclusion, I can say act while keeping the best any subjectivity and without that the art of management interests of the team in mind. nurturing any prejudice should be applied effectively A manager’s patience will against any member. It would in different fields of activity be severely tested if a team be better if the manager to produce best results. The performs badly. It is here suggests to the captain that science of management stops that one should display deft no drastic measures are at the level of theory and the management skills and it is required like sacking a team art of management begins at in such situations that the art member and effecting big the level of practice. of management comes into changes. Any drastic action impactmanagement.org

14 IMPACT Famous Quotes of Dr. S. Radhakrishnan “Books are the means by which we the activities of the world and who is build bridges between cultures.” insensitive to its woes can be really wise.” “Spiritual life is the genius of India.” “Only the man of serene mind can realize the “Religion is the spiritual meaning of life. conquest of fear; the Honesty with oneself is antidote to failure and the condition of spiritual death.” integrity.” “Faith in conceptual reason “The prophets of spirit make is the logical counterpart of history just by standing outside the egoism which makes the history.” selfish ego the deadliest ego of the soul.” “Reading a book gives us the habit of solitary reflection and “Human nature is true enjoyment. ” fundamentally good, and the spread of enlightenment will “The end-product of education abolish all wrong.” should be a free creative man, who can battle against historical circumstances “Manav ka danav hona uski har hai, manav and adversities of nature. ” ka mahamanav hona uska chamtkar hai. manusya ka manav hona uski jit hai.” “We must recall humanity to those moral roots from which both order and freedom “It is said that a man without religion is spring.” like a horse without bridle.” “A literary genius, it is said, resembles all, “Nations, like individuals, are made, not though no one resembles him. ” only by what they acquire, but by what they resign.” “All our world organizations will prove ineffective if the truth that love is stronger “Human life as we have it is only the raw than hate does not inspire them.” material for Human life as it might be.” “To look upon life as an evil and treat the “No one who holds himself aloof from world as delusion is sheer ingratitude.” impactmanagement.org

IMPACT 15 Lion M. DESIKAN is a former PROTEIN POWER District Chairman and Life HEALTH Member, Lions Club International, MANAGEMENT District 324A. He is a social activist and literary lover. A report on PROTEIN POWER: LENTIL is a nutritious legume that provides most of the protein in a typical Indian meal. Lentils are native of the western rim of Asia and they are among the oldest of cultivated food crops. The legume soon spread east and west, becoming a staple food in India, Afghanistan, China, Eastern Europe, Abyssinia and the Nile Delta. Eastern monks in the 6th Century AD approved this crop because they believed it dampened lust. Lentil is mostly consumed as dhal, and it is the prince of dhals because it has more protein and carbohydrate, All over India, there is literally more than thousand ways of preparing dhal, the poor man’s meat. Mashed dhal is one of the principal weaning foods in India, and the legume just stays with you from cradle to grave. Fried lentils with a sprinkling of salt and pepper are a popular snack all over the Indian sub-continent. Lintel flour is a common ingredient in many processed food for Infants and it I also a familiar ingredient in soups, baked food, and purees. 100 gms. of dried lentils contain around 350 calories. They are rich in B Vitamins and nutritional factors like, thiamine, riboflavin, choline, pantothenic acid, pyidoxine, folic acid, nicotinic acid, biotin, the essential fatty acid and linoleic acid. Sprouted lentils contain more vitamins than dried lentil seeds. Lentils are rich in the nutritionally important arginine, leucine, lysine, and sulpher containing amino acids, but the protein – nearly 20 per cent by weight , is not complete like meat, soya bean or egg protein because it lacks methionine, an essential Acid. However cereals are rich in methinomine and a meal of lentils and cereals is very good source of complete protein. Nearly 65 per cent of lentil seeds is carbohydrade and it is also rich in dietary fiber, phosphorous and potassium. Lentils contain trypsin inhibitors, obgosaccharides and haemagglutinins that can cause flatulence. It takes cooking or germination to neutralize these anti-nutritional factors, mere soaking will not do. The medicinal uses of lentils are few and far between, when small pox was ravaging India, lentil paste was a poultice for the disfiguring lesions of the disease. It has been two decades since small pox was wiped off the face of the earth. So this is one remedy you will never have to employ. impactmanagement.org

16 IMPACT QUALITY LIFE MANAGEMENT IMPROVING QUALITY OF LIFE USING VIPASHYANA Jayprakash B Zende, Consultant employee involvement schemes and freelance trainer UNPARALLELLED TECHNIQUE easy to follow and logical to a place where peace was FOR SELF MGT. THROUGH understand. in command. This ashram MEDITATION One day, in conversation with is close to “Kalsubai” the In general meditation brings a friend, I came to know of highest peak in Maharashtra awareness, harmony and the Vipashyana International and also surrounded by hills. natural order to human life. academy (Vipashyana Viswa Everything was different It awakens intelligence to Vidyapith) my curiosity about this place. The trees make life happy, peaceful aroused a yearning to be ware deep green and in and creative. The awakening initiated into the ancient form nice shapes blossomed with of this creative intelligence of learning about self excited. beautiful flowers and fruits. is the benediction of I then planned to attend a A heavenly spirit seems to meditation. Let me share ten day course at Igatpuri- emanate from everything. with you world’s most simple Vipashyana International Seeing all this my mind got but effective meditation Academy’s head quarters so filled with unique calmness technique. that I could learn this art of and became very enthusiastic My long-standing love for meditation unique to ancient to learn the Vipashyana philosophy has often led me India. technique. to be participant in discourses After reaching Igatpuri There were about 350 on religion and philosophy all railway station, I marched participants, in all, for this this while. I had unconsciously towards a small hill on which course. We all were diverse been on a search for some this institution is situated. lot of different cast, creed form of philosophy that As I started climbing, religion and nationality but was neither ephemeral the atmosphere started every one of us was seeking nor too intellectual. What I changing I started gaining peace, harmony within and was looking for was a more different feeling of having around us. Each one of us had tangible system, a system entered a different world- a common goal- a pursuit of impactmanagement.org

IMPACT 17 Vipashyana technique which Great emphasis was laid touched with the help of would lead us to a higher on the understanding respiration and sensations spiritual plane. of pure dharma, on the as they are two sides of the We were requested to follow practice of “Sheel” (Purity same coin. anushasan a method which of feeling).”Samadhi” (To The Vipashyana form of entailed strict self discipline remain e-quan’-i-mous,) meditation is part of India’s and a vow of total silence for and “Pradnya” (Rational ancient culture and heritage. ten days, to be broken only and unbiased thought ) The It has its roots and inspiration when in doubt for asking for ‘Acharya’ of the Institution in Vedas. The great Gautam guidance from a teacher; no Hon. Satya Narayan Goenkaji Buddha rediscovered this talk amongst the participants asked us repeatedly not to be technique in his torturous even no exchange of gestures. blind and mindless follower and intense search of the No newspapers, no radio, no or to be merely intellectually ultimate truth. The system of TV, no computer or phone interested in the technique. Vipashyana was in practice calls. We were thus totally He wanted us to be true to once again due to his efforts cut-off from the outside ourselves and experience the 2500 years ago and was world. Our daily routine used truth of teachings. followed a few hundred years to start at 3.45 a.m. in the during the Golden age of morning and after ablutions THE TECHNIQUE Indian history, in the later we would meditate up to 9 Vipashyana or insight, in pali part of the reign of emperor p.m. with three breaks for language is a method that Ashoka. The technique then breakfast, lunch and evening leads to the understanding became exoteric and perhaps snacks. There were three of one’s real nature and then due to corruption of practice each one hour Group sittings frees one from unethical deteriorated and then finally of meditations which were complexes and enables one to disappeared from India. converted into adishtan (full live happily and be a creative However fortunately for us determination) meditation. contributor to society. this technique was preserved V i p a s h y a n a and carefully nurtured in helps to reach Burma where it continues to up to the survive in its pristine purity. i n t a n g i b l e mind with BUDDHA’S DOCTRINE the help of The essence of Buddha’s breathing and doctrine is that there is with a greater nothing in the universe which awareness of can be identified as ‘me’ or the sensations ‘mine’. There is neither doer felt on the nor a sufferer, but merely a body. The flow of phenomena. Hence mind can be rise above the feeling of impactmanagement.org

18 IMPACT happiness or sorrow and be a mind free from the flame of injections he was introduced witness to the universal flux. desire. Therefore, cultivation to Hon. Sayogi U Ba Khin The Buddha identified four of a still mind, not inert but who taught Goyankaji the functional segments of the actively aware of happenings, Vipashyana way. This method psyche. The first is pure is the key to great liberation. of meditation helped him to consciousness without which How to bring this in our day- gain relief from migraine. the sense organs are lifeless. today life is taught in these 10 Astonishingly for him it led The second part perceives days of residential courses. to a path that led him to and recognizes with the enlightenment through self help of past experiences MODERN SOURCE realization. In response to the or memories and observes Acharya Satya Narayanji deep desire of Hon. Sayogi U the properties accordingly. Goenka the founder and Ba Khin to take ‘Vipashyana’ The third part evaluates and organizer of the Institution back to its mother land India accepts objects or feelings known as Vipashayana Goenkaji decided to return as pleasant, unpleasant or International Academy at to India after winding all his neutral, while the forth part Igatpuri in Maharashtra State business activities in Burma. reacts and commands the is the main spirit in bringing That time all Vipashyana sense organs to act. Human this wonderful and unique followers in Burma had belief suffering is an outcome technique back to India and that 2500 years after Buddha, of attachment, basically spread it to the whole world. this wonderful and unique a reaction to perceptible In his twenties Goenkaji was a technique will go back to its reality. In case we remain very prosperous businessman mother land and from there in the first state of mind in Burma. He however, it will spread to the whole or pure consciousness, suffered from periodic attacks world. the sensations, feeling of migraine. In his search for a and attachment will not remedy and avoid after effect Thus the main center was be identified as ours but of heavy use of morphine started by Goenkaji at as merely part of passing phenomena. The meditator of mindfulness is intended to establish that consciousness in us. Contemplate on the four noble truths namely, existence of suffering, the root cause of suffering, cessation of suffering, and the path leading to the end of suffering. Cessation of suffering occurs in a still impactmanagement.org

IMPACT 19 Igatpuri and now from this The accommodation and food with our bodies, minds and place the Vipashyana has provided is of a high quality, develop equanimity through almost spread all over the simple and nourishing. awareness. Equanimity world. One has to go through My experience of 10 days means perfect detachment. a 10 days rigorous course to was unparallelled to any With this we can be on the learn the technique and start of the experience at other way to Moksha. Thus this practicing it. There is no fee for institutions of this kind. I can attainment of Moksha or undergoing this course. The say with confidence that my Nirvana is possible right here institutions are run entirely thinking process has become in this life itself. on voluntary donations given absolutely clear. Basically it by old students who have is a gain of a certain state of All other information and benefited from these courses. mind, an experience that will, I application form for this Donations from Outsiders i. e. am sure, be different for every unique course is available on those who are not Vipashyana person.We have to follow pure internet please visit www.vri. sadhaks are not accepted. Dhamma (Laws of nature) dhamma.org impactmanagement.org

20 IMPACT MANAGING THE POLICE! Mr. Venugopal has served in LIC of India from 1968 to 2006 for 38 years and retired as an Executive Director. Then he served as the Professor of life insurance at the National Insurance Academy Pune for nearly 3 years. Now settled down at Bengaluru. He is a member of the Syllabus Committee for the MSc- Actuarial Science course at the Christ University as well as one of their guest faculty. He is one of the editorial consultants for the Insurance World magazine. My First Visit to a Police Public Sector Insurance out as a great ‘hero’ in front Station Organization, I did not even of young and beautiful I am one of the innumerable know where the nearest girls! However, my fate was honest citizens of this Police Station was. Again as something otherwise and country, who have never I belong to an old fashioned, I entered a Public Sector visited a Police Station conservative family of South service and retired as an in their life time, mostly India, even going near a Executive Director. Now the because there was no such Police Station is considered a great opportunity has come ‘opportunity’. However I had sacrilege in our Circles! to watch my ‘hero’- the Police to break this ‘record’ recently, Inspector in his own den. when a gruff voice over my The Time has come! mobile ‘requested’ me and Anyway, now the time has But my wife was not at all my wife to present ourselves arrived to break all these old amused. She said “we never at our nearest Police Station, notions and bondages. Since had this kind of verification in view of the fact that we people are always avaricious when we got the first had applied for a renewal of of ‘forbidden fruits’, I too had passport at Mumbai in 2005, our existing passports and a a secret ambition of becoming why should we go now?” I Police verification was to be a Police Officer in my young had to explain to her that done. age, especially after seeing a at that time I was in service lot of Tamil movies where a and the Company’s PR As already mentioned, I had lone Inspector of Police used Agency took care of all these no chance of going to any to beat more than a dozen formalities- again one of the Police Station so far in my 69 thugs in a straight fight and fringe benefits of a Public year old life, being a fearful emerge victorious. I always Sector service, whatever may and law-abiding citizen. As envied the spectacle of the be the salary structure! Now a matter of fact, in many Policeman thrashing the anti- that I am retired, I have to places where I served , being social elements indulging do all the work myself- right an Officer of a well-known in eve-teasing and coming from going to the Post Office, impactmanagement.org

IMPACT 21 Bank etc- let me not narrate shortly. I did not want to were files kept on the chairs- that story as to how I did not enter into any argument with I condescendingly mentioned know how to even fill up a him, showing my senior- “ again, the Auditors!” and Bank Challan form and the citizenship position as well began my conversation like, as these mundane jobs as my ex-designation, mainly standing. were performed by a special because the Astrologer had ‘tribe’ at the office called warned that morning over a Actually I wanted to have the Personal Assistant- PA- vernacular TV Channel- as a a long interview with the another ‘enviable’ privilege retired person; this is one of Inspector so that I can come of being a Senior Public my favorite hobbies now-a- to know about his ‘heroic Sector Officer! days- to avoid any argument deeds’ in his service so far- that day! I moved out and the idea is to use them in my The Actual Episode parked my car in the next next article! - but things were Coming to the present Petrol Station, using the name in such a hurry and in such situation, we started in of the Police Inspector who a pathetic situation- the SP time in our car to the Police called me- some benefit of may arrive any moment- my Station as the Inspector had knowing the Police Officer’s transaction was over in less cautioned that he was in a name! than 5 minutes- just handing hurry to go out for some other over the Xerox copies of the assignment- who knows, Ultimately I entered the documents for me as well as may be for the bandobust Station looking for the my wife and packing off. duty for the local Minister’s chamber of the Inspector. I family! I dressed myself in was shown a big table in the Dejection and Delight a suit as it was my maiden middle of the hall and I had We were out as quickly as we visit to a Police Station, to search for the face of the went in, having completed again much to the chagrin of Officer, as it was drowned the job. my ‘better-half’! “Why suit among the numerous files. and all? Are you going for a When I introduced myself in I was terribly disappointed at wedding reception?” she was a grand manner, the Inspector the whole turn of events but muttering to herself. I wanted sheepishly excused himself my wife was doubly relieved to park my car just inside for the sorry state of affairs, that the whole issue was the Police compound and in view of the Audit going over in a trice- well, at least get out majestically so that on at the Station on that somebody was happy! the Inspector himself could day and the Auditors were Now I wish that this should see me! But lo, a constable occupying his room. Knowing be my last visit to the Police standing there with his the difficulties of facing Station, not only the first. age-old rifle, immediately the Audit during my service Let me live in my own dream shouted at me to take out the days, I sympathized with the world of visualizing the car, as their Superintendent Officer. There were not even Police Officer as a ‘hero’ and of Police was expected chairs for the visitors- there not face the realities of life! impactmanagement.org

22 IMPACT MORPHING SOCIETY ENCOURAGING ONLINE RETAILING IN INDIA Dr. Satya Suresh has 10 years experience in Corporate Communications. She changed her career to teaching to bring forth work life balance, which became a passion in due course. With 15 years teaching experience in Management Schools she is planning to undertake projects which are of social significance like undertaking UN volunteering project on educating children in troubled areas. For a business model to and dispose products. Their India. In this article, I discuss be successful, the macro values and perspectives with these factors. Predominantly, environment in which it regard to products are vibrant the attitudes of buyers are is operating should be in contrast to the earlier changing considerably, which congenial. Government generation. also I explore. policy, business and taxation laws are some of the factors The penetration of the If the trend of Indian business critical for the success of any smart phone, internet following the Western business. This is especially availability at affordable cost, business models continues, true for the success of online increased use of credit cards, e-business will then start business, which is relatively technology savvy youth, involving the customer new to India. high disposable income community in business among youth, the cash-on- instead of just selling In this article, I undertake a delivery model adopted by products at discounted prices profiling of the morphing of the e-commerce sites, price on their websites. youth while exploring how competitiveness of products Before going into the main this leads to the success of online compared to brick and subject of online retailing, online retailing in India. The mortar, service orientation, I present some statistics of youth in India today are so comfort and saved time on how India’s face is changing different from their previous shopping are some of the rapidly. This background generation in terms of how factors responsible for the information is necessary to they see, choose, buy, use success of online retailing in understand the larger picture. impactmanagement.org

IMPACT 23 The country is undergoing households is set to increase discernible shifts in the major changes in the twin areas from 61 per cent in 2010 quantum and pattern of of population and economy. to 66 per cent in 2020. This consumer spending. Its strong economic growth is has unfettered the newly 4. Increasing affluence has powered by its demographic emerging nuclear families brought about a strong and dividend where the country from the earlier restrictions new brand consciousness has proportionately a higher placed by joint families, especially among the younger share of productive working especially in the area of population. population compared to the spending. Nuclear families 5. There is an increasing non-working and dependent are now willing to spend more financial sophistication, with population (children and the on clothing and accessories, investment preferences in elderly). leisure activities, beauty diverse portfolios of debt and and personal care than the equity securities. On the economics side, India’s traditional families did. 6. Rising incomes have GDP has been expanding 2. There is a greater spurred demand for baby steadily and at a rate higher confidence in the minds of products, and early age than the global average since the middle class about their children are emerging as a 2000. India’s GDP grew at 6 economic future, with 55 new consumer segment. per cent during 2000-05, but per cent of them believing 7. Teens are having an logged a bigger growth at 8.3 that their standard of living increased role in making per cent between 2006 and would be better in two years purchasing decisions at 2012. According to reports from now. This, in turn, has home. Internet is replacing from the Ministry of Statistics increased the willingness on the television as the gadget and Program Implementation the part of the people to buy of choice. (MOSPI) of the government of goods on credit. 8. Traditional eating habits India, India’s GDP expanded 3. There have been are changing, with more and at 7.5 per cent in the fourth quarter of 2014 year on year. This consistent above global average economic growth rate of India in the past decade is seen as a healthy sign for the country’s long- term growth prospects. Increasing affluence and urbanization have brought about far-reaching changes within the Indian society and its value systems. 1. The proportion of nuclear impactmanagement.org

24 IMPACT more people opting to eat out regularly and using processed foods more at home. 9. More consumers are buying from modern retail outlets, and the main considerations have shifted from price to design, quality and trendiness. According to a study by the Boston Consulting Group, these consumers ‘are fast emerging as the public face 2011, is expected to achieve various methods, including of new India – emblems of a turnover of a whopping Rs proliferation of credit cards. national optimism, energy 53,000 crores (USD 8.8 billion) There are now increased and growth’. by the end of 2015, with efficiencies in supply chain Growing affluence and the on-line travel constituting management, a greater focus morphing demographics about 50 per cent. Even on R&D efforts and new portends well for e-commerce with this unprecedented product development and in India, especially the B2C growth, e-commerce would growing investors; interest in commerce. It is estimated that only constitute 1.5 per cent the Indian e-commerce space. the overall e-commerce in of the total retail as against There is also a conducive India will reach a staggering the 5.8 per cent achieved in regulatory environment USD 24 billion by 2015, led the US. This indicates that for e-commerce. The rising largely by e-retail and online notwithstanding the recent internet penetration and the travel. spectacular growth, Indian explosive growth in mobile The far-reaching changes e-commerce industry is still communication are also taking place in the economy nascent. helping bridge the rural- and society have huge India’s e-retail today accounts urban divide in the e-retail implications for the Indian for less than 1 per cent of the space. retail market, especially its total retail market, indicating Other macro policy decisions e-version. a huge potential especially of the government of India Interestingly, India was ranked for B2C e-retailing, which would also provide further third in the world in 2012, is about 70 per cent of the impetus to the growth of as per internetworldstats. Indian e-commerce market e-commerce. Consider, com, in the number of today. for example, the Digital e-commerce users after But India is at the cusp of a India Project of the central China and US. E-commerce in revolution in its e-retail arena. government. Under this India, estimated at Rs 3600 There is now easier access project on the anvil, all crores (USD 600 million) in to consumer credit through government services to impactmanagement.org

IMPACT 25 citizens will be delivered inducing confidence, where now stepping away from on the mobile platform they can physically check selling branded apparels which would give a huge their products before parting and accessories and are fillip to taking internet and with their money. venturing into unchartered broadband services even to areas. Blue Stone is the new the rural Indian hinterlands. The next important aspect is online jeweller shopping Similarly, India Post of the price at which the online website. They have their the Department of Posts, companies can offer products. own designing studio and Government of India, is poised Online companies’ pricing manufacturing facilities. A to aggressively partner with strategies are so attractive typical jewellery brick and e-retail companies to deliver that anybody will get lured mortar store has to incur high products to the customers to it. Online companies can costs on security, unlike its on Cash-on-Delivery (CoD) offer competitive prices e-commerce counterpart. basis. because they not only save on the inventory cost but also India ranks third in the world The younger population on the retail space cost which after Turkey and Ireland have taken to e-commerce, is very high in India. Counter on the business volume of especially e-retailing, in staff, shop interiors, visual online shopping. Flip Cart, such a big way that online merchandising, support Jabong, Myntra, Snapdeal, purchasing is fast becoming staff, security, and costs on Amazon, E –Bay, etc. are some a routine household activity. pilferage like shop lifting are of the top e-commerce sites virtually nonexistent in the in India which are household Venture capitalists and online business model. names. The success of these private equity players have ventures is encouraging demonstrated their faith in E-commerce ventures are new players to start their the growth of e-commerce in India. This is substantiated by the significant increase in total investments flowing into this space. Another factor contributing to the success of e-commerce is the model followed by most of the online marketers, which is to accept cash on delivery. This model almost revolutionized the market, making the customers feel safe with their money and impactmanagement.org

26 IMPACT enterprises online in areas target segment. According to payments and banking. that are yet to be explored. BCG, internet shops will have Mobiles will soon become For example, Town Essential to develop a nuanced view of the most influential aspect is a venture from Bangalore the market and fine tune their of e-commerce. With mobile aiming at selling vegetable, approaches... International apps being developed by fruits, and household food companies will have to create most e-commerce websites, requirements. products and services for smartphones are increasingly India and develop products replacing PCs for online Companies hoping to sell and services in India. shopping. However, most online should look beyond mobile transactions so far income and analyse the other The Next Big Revolution have been for entertainment, changing facets of the Indian India has leapfrogged into such as booking movie consumer. They will have to a mobile era. With a mobile tickets, music downloads and identify their own sweet spots penetration at 64 per cent mobile prepaid recharges. in the market and ensure that today, mobile usage has This trend will change their pricing and marketing transformed from mere soon with more and more strategies are flexible and voice calling to higher order merchandise being ordered suitably tailored to their usage including mobile online. impactmanagement.org

IMPACT 27 MANAGEMENT JARGONS Layoff Major player 1 A permanent firing of one or more employees 1 A firm, union, or other participant which is 2 A temporary firing where the employees involved or has some influence may be hired again “The firm is a major player in their field” “We lost some good people in the last layoff” Makes sense Leaner 1 A logically correct assessment 2 Within the 1 A firm with fewer employees and/or less realm of possibilities plant or equipment 2 To produce the same “This decision makes sense” amount with fewer people “We are a leaner company with fewer Manage expectations employees” 1 Limit enthusiasm 2 Prevent over hype 3 Warn customers that their needs may not be Leverage satisfied 1 To use a firm’s knowledge to produce a “We must manage expectations better” related product or service 2 Attempting to produce more without more plant or Market research equipment 1 An investigation of the participants in a “We can leverage our new knowledge into a market 2 Get some idea of which way trends new line of business” are headed 3 To find out who else is doing the same thing Long haul “We need some market research before 1 An extended period of time 2 A period entering that line of business” of time long enough to allow a good bit of uncertainty 3 A year or more Market share “The firm will be better off in long haul” 1 The percent of total market sales 2 A high See: Long term percent of a market, determined by a more restrictive definition of the market Long term “Our market share is growing” 1 An extended period of time 2 A period of time long enough to allow a good bit of Marketing department uncertainty 3 A year or more 1 A subgroup of employees in a firm which “Invest for the long term” invents strategies for selling the company’s products See: Long haul “Salesmen get their best ideas from the impactmanagement.org

28 IMPACT marketing department” new contracts” not have a clear solution 2 Someone’s assignment Matrix management Mushroomed “I gave him an opportunity” 1 Many employees report 1 Grew large quickly 2 Grew to more than one manager out of control Out placement services allowing each manager “We lost control when sales 1 A bundle of services to have more employees mushroomed” which can include: resume reporting to him preparation, letter writing, “He reports to three Multi billion dollar firm interview training and job managers thanks to our 1 A business with sales of at opportunity identification matrix management” least two billion dollars 2 A “We provided out placement firm with sales or assets of services to the employees we Measured over a billion dollars 3 Any fired” 1 Small 2 Steady 3 Predictable large firm “We must be patient because “More large multi billion Out sourced of our measured growth” dollar firms are moving here” 1 Use of resources not owned by the firm 2 Services Milestone Negative comments provided to the firm by 1 The completion of a part of 1 Derogatory statements suppliers, consultants and a project that may be needed which are not used or temporary employees by some specific time 2 appreciated by management “We are producing more A point in a project to be “Keep your negative because we out sourced” reported to management comments to yourself” “We must meet our See: Positive comments milestone” Overview Office politics 1 A general description of the More competitive 1 The day to day maneuvering topic whose goal is not clarity 1 To reduce costs by either to enhance one’s position “The president will provide firing employees and/or which can lead to favoritism us with an overview” reducing plant and equipment “He got his promotion due to 2 A lower price without less office politics” Over time profits 1 During the next period of “We have become more On target time 2 In the future competitive by cutting costs” 1 Costs are close to projected “Our sales will grow over costs and/or revenues are time” Move on close to projected revenues 1 Take action 2 Put something “Sales are on target” Paradigm shift behind 3 Go on to the next 1 A change in the well known thing Opportunity typical example 2 Any major “We need to move on these 1 A problem which does change in the generally impactmanagement.org

IMPACT 29 accepted point of view group to make sure they have something happens “This new product will cause what they need” “We can prevent this by being a paradigm shift” Play a role proactive” Pare down 1 Take part in 2 Have some Provide an employee benefit 1 The firing of employees influence on 3 Be included 1 Give employees something and/or the use of less plant “He can play a role because of value. Some are paid for and equipment of his experience” by the firm, the employee, “We must pare down because or both. Some are paid by of the tight market” Position the firm and taxable to the See: Layoff 1 The firms point of view employee. Some are chosen which usually changes over by the employee Partner with time “We can provide an employee 1 A linkage between two firms “It has always been our benefit by allowing our “We need to partner with Position to train our people to buy group life more sales firms” employees” insurance” Pass back to shareholders Position a product Push for 1 Use money to either buy the 1 An attempt to convince 1 Recommend 2 Suggest to firm’s stock, pay dividends, or customers that this product management in some other way increase will satisfy their desires 2 To “I will push for your payments to the stockholders differentiate a product from promotion” “We can pass back to competitors products shareholders some of this “We will position a product at Put a spin on money” the high price end” 1 Modify a story to make it more favorable Payroll orphans Positive comments “How can we put a spin on 1 Employees that were fired 1 An upbeat view 2 optimistic that to make us look good” “We created several payroll statements orphans in the last layoff” “We like your positive Put forward See: Layoff comments” 1 Assert something as factual See: Negative comments “We can put forward these Perspective new statistics” 1 A point of view Positive tax benefits “That’s true from your 1 A reduction in tax payments Put off of work perspective” “The new law saves us money 1 The firing of employees because of its positive tax who may be hired back again Ping benefits” “He was put off of work” 1 Discuss 2 Mention 3 Verify See: Layoff 4 Notify Proactive “Go ping the accounting 1 A step taken before impactmanagement.org

30 IMPACT There’s lot more to a turnaround than just flipping the charts Bob impactmanagement.org

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