Be whatever you want to be Brand Book \"panda\" starts with a father and his girl and with him wanting to make this world a better place for her.
Table of contents Vision&values . . . . . . . . . . . . . . . . . . . . . . . . 4-5 6-7 Vision&Values - Our story . . . . . . . . . . . . . . . . . . . . . . . 8-9 Vision&Values - Our story . . . . . . . . . . . . . . . . . . . . . . . 10-11 Vision&Values - Our story . . . . . . . . . . . . . . . . . . . . . . . Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-13 Logo Primery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14-15 Logo corect useage . . . . . . . . . . . . . . . . . . . . . . . . . . 16-17 Logo + Tag-line corect useage . . . . . . . . . . . . . . . . . . . . 18-19 Logo in-corect useage . . . . . . . . . . . . . . . . . . . . . . . . . 20-21 Colors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22-23 Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24-25 Mood Board . . . . . . . . . . . . . . . . . . . . . . . . . . 26-27
Print Products . . . . . . . . . . . . . . . . . . . . . . . . . 28-29 Office Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30-31 Flyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32-33 Poster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34-35 Mug+Bag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36-37 Hat+Shop sign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3. 8-39 Rollup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40-41 Bilboard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42-43 Digital Products . . . . . . . . . . . . . . . . . . . . . . 44-45 Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46-47 Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48-49 Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50-51 Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52-53 Banners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54-55 Banners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56-57 E-Commers Website . . . . . . . . . . . . . . . . . . . 58-59 UI-Kit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60-61
VISION & VALUES Our story: on a sunday morning Daniel woke up. he didn't know that by the end of the day he will make a decision that's gonna change his and his daughter's life. a few minutes flew by when a smiley little panda face poped out of the next room saying: \"Good morning dad\", and jumped straight into his arms. that was his 5 years old daughter Ana, wearing her panda onesie suit, 4
the same suit that she used to take off only when she went to shower or when mom said it's to dirty and needs a wash. they had their morning coco and coffee and went out for a walk around the neighborhood with their old dog Roger who was a slow walker and almost complitely blind. they went across one of Daniel's friends house, Jeff, and stoped for a small talk while Roger kept pulling Ana forward down the street. after a while when Ana was already a bit far from her dad, a group of children a little older then her were riding their bicycles towards her, 5
VISION&VALUES Our story: 6
they started laughing at her saying: \"Hey stupied. what's with the panda suit? can you be more ridiculous then that? \" they started throwing stones at her, almost hitting her and her dog. Ana tried to run away but stumbled and fell on roger's leash. Roger ran away. the kids circled Ana, calling her names and pushing her, when suddenly Daniel appeard from behind. the kids immediately went on their bicycles and disappeared in a hugging her like never before, dust cloud. Daniel took Ana in his armes knowing that from this moment on he's going to do something to make a change in this world. something that's gonna make his daughter feel valued and loved just the way she is. somthing that's gonna make other children and older people feel safe and free in this world without being judged and rejected\". This is when: \"panda\"- Be whatever you want to be- was born. 7
VISION&VALUES 8 Our story:
Before being a fashion company- Panda is a social statement. • we belive in diversity- the right to be who we are anytime, anywhere. • we belive in being respectful for our environment- it starts with being respectful for other humen beings and goes on for animals and all living creatures. • this is why Panda company decided not to source any material made out of animals or involeved in hurting animals. • we belive in a clean planet- this is why we decided to create our onesie suits from recycled materials only. • We belive in fair trade- selling our products in a minimum cost, so it will be affordable for any pocket. • we want people to have fun- Panda onesies are funny, colorful, varied, so you can find the one that will make you happy! • We believe in comfort- Panda onesies are super comfy, soft, warm, easy to wear and wash. • We want to make a change in the world and a big change always starts with a small one. . 9
LOGO Primery: About the logo: • Panda logo was conseptuely created out of the owner personal experiance. • We kept the original panda bear black and white colors so it will match any onesie suit. 10
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LOGO Correct useage 3 centimeters 3.35 centimeters • Smallest size permitted for useage • Minimum clear space permitted around panda logo- ecuals to the logo's letter D • Permited useage of font without vector simbol 12
panda • Permitted useage of font without vector simbol on dark background • Premitted useage on dark background 13
LOGO+Tag-line Correct useage 5 centimeters Be whatever you want to be 5 centimeters • Smallest size permitted for useage • Minimum clear space permitted around panda logo- ecuals to the logo's letter D Be whatever you want to be • Permited useage of font without vector simbol 14
panda Be whatever you want to be • Permitted useage of font without vector simbol on dark background Be whatever you want to be • Premitted useage on dark background 15
LOGInOcorrect • Do not move tag-line upwards • Do not move tag-line sideways • Do not use inverted logo • Do not change logo color with any color but black or white • Do not flip icon • Do not move font from vector icon 16
Be whatever you want to beBe whatever you want to be panda 17
COLORS Black & white: • #: 000000 • RGB: 34, 31, 31 • CMYK: 75% 68% 67% 90% 18
• #: FFFFFF • RGB: 255, 255, 255 • CMYK: 0% 0% 0% 0% 19
FONTS 20
Logo Font- Strenuous • Aa Bb cC • Aa bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr SS tT uU vV Ww Xx Yy Zz • 0123456789 Tag-Line Font- Josefin Sans • AAAaaa BBBbbb CCCccc • Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz • 0123456789 0123456789 0123456789 21
MOOD BOARD 22
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PRINT Products: 24
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PRINT Office 26
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PRINT Flyer 28
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PRINT Poster 30
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PRINT Mug + Bag 32
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PRINT Hats + Shop sign 34
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PRINT Rollup 36
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PRINT Bilboard 38
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Digital Products: 40
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Digital Social Media 42
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Digital Social Media 44
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Digital Social Media 46
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Digital Social Media 48
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Digital Banners 50
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