Updated Digital Proposal

Date: ____________ Digital Marketing Proposal Created by Prepared for Al Asar Marketing Pvt. Ltd. Siddique Trade Center

Table of Contents Introduction............................................................................................................................................................................ 4 About us.................................................................................................................................................................................... 5 Social Media Marketing ................................................................................................................................................. 8 Social Media Platforms ..................................................................................................................... 9 Defining Key Objectives and Goals ............................................................................................ 10 Page Setup and Optimization ...................................................................................................... 11 Social Media Branding .................................................................................................................... 11 Hashtags Research.......................................................................................................................... 11 Creative Content Creation ............................................................................................................ 12 Creative Design & Animated Ads................................................................................................ 12 Page Management and Maintenance...................................................................................... 12 Advertisement Campaigns........................................................................................................... 13 Monthly Analytics & Reporting ..................................................................................................... 13 Website Development...................................................................................................................................................14 WordPress Development.............................................................................................................................................15 Define Objectives.............................................................................................................................. 16 Web Design......................................................................................................................................... 16 Web Development............................................................................................................................ 17 Responsive Design ........................................................................................................................... 17 SEO Friendly ........................................................................................................................................ 17 Speed Optimized .............................................................................................................................. 17 Cross Browser Compatibility ........................................................................................................ 18 Secure Hosting and Domain......................................................................................................... 18 Website Management .................................................................................................................... 18 Packages ................................................................................................................................................................................19 Social Media Marketing .............................................................................................................................................. 20 Social Media Marketing (Advertisements).....................................................................................................21

Web Development ...........................................................................................................................................................21

Introduction A company can't be successful if it doesn't have an online presence. Ignoring digital marketing is similar to starting a business and not notifying anyone about it. Digital marketing is an approach to use the internet and other types of digital communication to connect your company with more potential clients. Al Asar Marketing offers their valued customers and partners a complete digital marketing package. We have a highly qualified and experienced digital marketing staff that can assist you in achieving your digital marketing goals. This digital marketing proposal's goal is to provide you with some information about the various digital marketing services we provide based on your requirements. We believe we are a good fit for one another based on our previous conversation, and we are ready to helping you achieve your marketing objectives. This document contains all of the information you need to know about our digital marketing strategy and how we work.

About us Al Asar Marketing is a private limited company that specializes in digital marketing and real estate. From the last 8 years, we have been offering services to assist you in securing your investment and digitalizing your business. Al Asar Marketing private limited has extensive experience in established and undeveloped housing societies, high-rise projects, and ready-for-possession properties. Al Asar Marketing, on the other hand, delivers digital marketing services to their valued customers. In the digital age, every business is competing with one another to reach a larger and more relevant audiences. The digital experts at Al Asar Marketing will assist you in growing your business and reaching the correct audience via internet mediums. Every firm, in today's digital business world, requires a partner that can assist them in focusing on marketing opportunities across a range of channels and get required outcomes.

Our Services Al Asar Marketing is a provider of digital marketing services. We are offering wide range of services which helps you to promote your business to a higher reach. Our digital marketing services includes, but not limited to: • Social Media Marketing • Website Development • Search Engine Optimization • Motion and Graphic Design

Social Media Marketing

Social Media Marketing Without social media, a business cannot survive in today's competitive market. Social media provides an opportunity to develop your brand, define your target audience, and inspire meaningful conversation, all while improving brand awareness. Al Asar Marketing offers the most comprehensive social media package available to help you grow your business and connect with more true customers. From the outset, our highly skilled digital marketing staff will monitor and maintain all of your social media accounts. Below we have outlined what each step of social media marketing involves:

Social Media Platforms Al Asar Marketing utilizes all popular social media platforms to reach out to new customers. The following is why we use these social media platforms: Facebook has 2.910 billion users worldwide, which is more than the number of cars on the road or planes in the sky. Instagram has 1.3 billion users and is best for short videos and images, particularly on mobile devices. Instagram's incredible features, such as reels and collaboration, are ideal for businesses and engaging audiences with their content. Twitter enables and encourages communication between numerous parties in a public forum, enabling you to receive immediate feedback from customers and potential customers. Pinterest is more than a social media platform; it is a community where individuals can express themselves through their aspirations, dreams, and more. Pinterest gives users a creative outlet for interacting with whatever they want. As a result, your business will be able to communicate with users and engage in meaningful interactions that will result in increased sales. LinkedIn allows you to showcase your professional profile, expertise, recommendations, and connections. YouTube is the world's second-largest search engine, after Google. YouTube users upload more than 100 hours of video per minute. It is one of the most effective methods of communicating with a large audience.

Defining Key Objectives and Goals Each business is unique, and it is impossible to provide a universal solution. Our digital marketing team spends a few hours defining the objectives and goals for the services we provide to our valued customers. It is important that we properly understand your business. What we intend to accomplish just after this stage is: Defining Key Objectives For instance, do you require more likes and views on social media to increase brand awareness, increase traffic to your website, or increase leads for sales? Defining the Target Audience For example, males and females aged 25+ who are financially secure and interested in high-rise investment. Defining a Strategy For example, weekly three to five posts across all platforms, one brand awareness campaign, two lead generation campaigns, two highly creative video ads, and so on.

Page Setup and Optimization The second step is to create and optimize business pages and profiles on social media. This step will involve the creation of all social media profiles and the configuration of their professional business descriptions and contact information. Our team will optimize your social media pages with targeted keywords, ensuring that they appear at the top of search results when a user searches for your brand. Social Media Branding In this step, our team will spend several hours deciding on the best theme that accurately represents your project and the message you want to convey to the audience; this will include, among other things, a logo (if necessary), covers, profiles, feature images, color palette, font style, and main theme. Hashtags Research Hashtags are extremely crucial for the ranking of social media pages and profiles; they help content stay at the top of search results. Our team will research relevant keywords for your business and then look for hashtags based on user searches. These researched hashtags are incorporated into posts and content to organically grow the specific social media platform.

Creative Content Creation Content and copywriting work together to transform a simple sentence into a powerful and meaningful message. After conducting hashtag research, we'll move on to content creation. Our content writers create content that is highly creative, precise, meaningful, and contains a strong message. The creation of content enables us to communicate a strong message to our customers, which ultimately results in a sale. Creative Design & Animated Ads Customers will not consider a product or sale unless it is visually represented; our highly skilled graphic and motion designers create the most popular designs and animated video advertisements for your company's pages and profiles. The creative video advertisements and visually appealing social media posts attract users and engage them with our content. As a result, we will obtain the most appropriate output for the content. Page Management and Maintenance Al Asar Marketing will manage and maintain all of your social media accounts and profiles, including uploading content, responding to messages, comments, and feedback, creating customized campaigns and advertisements, and engaging customers through stories and questions. Ultimately, our team will keep all your social media accounts up to date.

Advertisement Campaigns Advertisement campaigns are the most effective and time-efficient method of selling a product on a social media platform. Social media campaigns are used to reach out to a highly targeted audience that is relevant to your business and sales. For instance, we must target upper-class males and females aged 30+ who are interested in real estate or high-rise investment. Our expert team manages social media advertising campaigns to generate high-quality sales leads, brand awareness, and advertisements. The majority of campaigns and advertisements are run on Facebook and Instagram, as both platforms are owned by the same company (Meta) and operate under the same strategy. Meta has the highest potential customer base of any social media platform. Monthly Analytics & Reporting Our team will create a monthly report that details your social media channels' actual progress and analytics. The report includes information such as the number of likes increased in a month, the number of leads generated in a month, the number of audiences engaged, and the number of sales.

Website Development

WordPress Development A website is essential because it helps in the establishment of your business. Indeed, customers now anticipate that serious business owners will maintain an online presence. A well-designed, informative, and updated website will boost your business's credibility and help you build a stronger brand. Al Asar Marketing has an experienced web development team that can assist you in establishing a strong online presence. Our team develops websites using WordPress. WordPress is the best Content Management System (CMS) for easily building and managing websites. There are several phases involved in developing a complete phase; our website development methodologies are mentioned below.

Define Objectives A website is a company's strong online presence. Every website is unique, and before we begin building, our team will perform some brainstorming to better understand the issues and deliver the best solution. We're gathering the following information when we've figured out what's going on: Web Pages: How many web pages are required for the website, and what type of content is used on each page? Forms: What types of forms should be placed on the website? For example, a contact us form, a newsletter sign-up form, and so forth. Theme: We obtained the material for this section from social media branding since we need to keep the entire theme consistent. Content: What kind of content should be uploaded to the website? For example, blogs, daily updates, and so forth. Add-ons: What kind of add-ons to be added in the website? E.g., google maps, search bar, etc. Web Design A web design is a layout and arrangements of content in the website, it could be a Photoshop-created user interface or a WordPress theme that has been customized. The user interface, buttons, covers, graphics, icons, and other elements are all part of the web design.

Web Development Our team has highly skilled web developers who transform the entire website design into a WordPress theme. We can also use pre-defined WordPress themes, and if necessary, we will purchase a premium theme for your website. Responsive Design Responsive design means how your website appears on various devices and screens; a website should look good on a variety of screen sizes. Our team will design and develop a responsive website to ensure that your services are accessible to all users. SEO Friendly Search Engine Optimization (SEO) is a technique that assists your website in maintaining the highest possible rank in search engines. If someone searches for your business, your website will never appear at the top unless you use correct SEO. Our team will optimize your website's on-page SEO and make it easily searchable. Speed Optimized When we upload content to a website, it takes up more storage space and takes longer to load. It is essential to make a website that is minimal in size. The speed of a website is determined by a variety of factors, including image quality, video duration, the installation of heavy themes, and many others.

Our web developers ensure that your website loads quickly and does not compromise the user experience. Cross Browser Compatibility One of the most important aspects of a website's design is cross-browser compatibility. Every user has a preferred internet browser, and it is our responsibility to ensure that a website is compatible enough to work effectively on all browsers. Cross-browser compatibility is one of our best web development features, and it is essential for a better user experience. Secure Hosting and Domain Your website will be filled with defects and mistakes if it is hosted on an insecure and out-of-date server. It is necessary to develop a flawless website and select a secure and authentic hosting provider that offers the greatest services for your website, such as SSL certificates, SSD fast storage, limitless database, correct domains, and more. We host your website with hostinger.com, which is a safe and reliable provider of hosting. You may view their hosting features on their website. Website Management Our team will totally handle your website, including content uploading, website maintenance, daily updates, and other similar tasks. We will keep your website up-to-date and in good working order.

Packages Details

Social Media Marketing No. of Social Media Platforms SILVER GOLD PLATINIUM Social Media Branding 2 3 5 Setup & Optimization of Social ✅ ✅ ✅ Media Pages ✅ ✅ ✅ Management of Social-Media Hashtags Research ✅ ✅✅ Creative Content Creation ❌ ✅✅ Posts per Month (Design + ❌ ✅✅ Content) 10 20 30 Video Ads per Month Animated Ads (Without Voiceover) 2 48 Animated Ads (With Voiceover) ❌ ✅✅ YouTube Management ❌ ❌✅ Google Ads / Email Marketing ❌ ❌✅ Advertisement Campaigns ❌ ❌✅ Creation ✅ ✅✅ Monthly Reporting ✅ ✅ ✅ Total Price Per Month (PKR) 25,000 50,000 75,000

Social Media Marketing (Advertisements) Advertisement Charges SILVER GOLD PLATINIUM 20,000 35,000 50,000 Web Development No. of Web Pages SILVER GOLD PLATINIUM Web Designing and Branding 3 5 10 Responsive Design ❌ ✅ ✅ SEO Optimized ✅ ✅ ✅ Speed Optimized ❌ ✅ ✅ Creative Content Creation ❌ ✅ ✅ Cross-browser Compatible ❌ ✅ ✅ Secure Web Hosting ✅ ✅ ✅ Website Management ✅ ✅ ✅ Total Price Per Month (PKR) ❌ ✅ ✅ 25,000 50,000 75,000