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Startup and Innovation Management

Published by Baba Gnanakumar P, 2022-07-13 06:15:12

Description: Startup and Innovation Management

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DHIRUBHAI AMBANI- RELIANCE

RATAN TATA- TATA GROUPS Ratan NTata was the Chairman of Tata Sons and holding company of theTata group, from 1991 till his retirement on December 28, 2012

.NARAYANA MURTHY-INFOSYS Narayana Murthy founder of Infosys on 1981, a global software consulting company headquartered in Bangalore, He served as theCEO of Infosys during 1981 – 2002, as the Chairman andChief Mentor during 1981 – 2011,As theChairman Emeritus duringAugust 2011 – May 2013

AZIM H. PREMJI-WIPRO Muhammed Hashim Premji incorporated Western IndianVegetable Products Ltd in 1945 in the district of Maharashtra. It used to manufacture cooking oil under the brand name SunflowerVanaspati, and a laundry soap called 787, a by-product of oil manufacture and since 1966 after his death Azimpremji (24 July 1945 ) is a graduate in Electrical Engineering from Stanford University, USA has been take charge

.Lakshmi Mittal-ARCELOR Lakshmi Mittal, once India’s richest person, slipped in the rankings as hisArcelorMittal and the world’s biggest steelmaker and got hit by falling steel prices due to a global supply glut caused by rising exports from China.

VERGHESE KURIEN-AMUL He was the founder-chairmanof theGCMMF for more than 30 years (1973–2006), is credited with the success ofAmul. It is an Indian dairy cooperative, based atAnand in the state ofGujarat, India and itsFormed in 1946.It is a brand managed by a cooperative body and theGujaratCo-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk producers in Gujarat.

ANAND MAHINDRA- MAHINDRA GROUP Anand Mahindra (born 1 May 1955) is the chairman and managing director of MahindraGroup. His grandfatherJC Mahindra co- founded the companyin Mumbai, India. Foundedas a steel trading company, the Grouptoday has a presence in multiple sectors from agribusiness to aerospace

SHIVA NADAR-HCL Shiv Nadar was born in 1945, inTiruchendur,Tamil Nadu and he started his career atWalchandGroup’s Cooper Engineering in Pune in 1967. He started HCL later in 1976 with an initial investment of Rs. 187,000 from six founders.In 1980Shiv Nadar entered into the international market with commencement of his Far EastComputers in Singapore to sell IT hardware

SUNIL MITTAL-BHARATHI ENTERPRISES Sunil Bharti Mittal is the Founder and Chairman of Bharti Enterprises which has interests in telecom, retail, realty, financial services, agri-products and renewable energy. Bharti Airtel group of company is the world’s third largest global telecommunications company by customer base with over 300 million customers across South Asia and Africa

Disrupting the disruption

The Big Bees















Macro traits



Milind Pote is a successful businessman from Aurangabad. Started with a small café and now he has chains and a monopoly in quick-service restaurants which people love to dine at. Starting from a small café to this achievement has definitely not been an easy journey but he made his focus crystal clear and achieved his goals.







The Big 5 Model • The five “macro traits” cover a distinct set of characteristics, as described in John et al. (2008)



• • Openness to experience: describes the breadth, depth, originality, and complexity of an individual’s mental and experimental life (Dosa Wala – Prem Ganapathy) • • Conscientiousness: describes socially prescribed impulse control that facilitates task- and goal-orientated behavior (Bansals of Flipkart) • • Extraversion: implies an energetic approach toward the social and material world and includes traits such as sociability, activity, assertiveness, and positive emotionality (Anand Mahendra) • • Agreeableness: contrasts a prosocial and communal orientation toward others with antagonism and includes traits such as altruism, tender-mindedness, trust, and modesty (Bhavesh Agarwal) • • Neuroticism: contrasts emotional stability and even-temperedness with negative emotionality, such as feeling anxious, nervous, sad, and tense (Azim Premji)





Dosa Wala – Prem Ganapathy

Bansals of Flipkart

Anand Mahendra

Bhavesh Agarwal

Avoiding Neurotic Psyche: Azim Premji





The Big..Big…B’s in Startups in India

Entrepreneurial Model Entrepreneurial Definition Measures Questions Model “Extraordinary Achievers” Personal principles What principles do you have? “Great Person” Personal histories What are your Experiences achievements? Psychological Characteristics Founder Locus of control What are your values? Classical Control over the means Tolerance of ambiguity of production Need for achievement Management People who make innovations Decision making What are the opportunities? Leadership bearing risk and uncertainty Ability to see opportunities What is your vision? Intrapreneurship “Creative destruction” Creativity How do you respond? Creating value through Expertise What are your plans? the recognition of business Technical knowledge What are your capabilities? opportunity, the management of Technical plans What are your credentials? risk taking . . . through the communicative and management Attitudes, styles How do you manage people? skills to mobilize . . . Management of people “Social architect” Promotion and protection of values Those who pull together Decision making How do you change and to promote innovation adapt? Source: Adapted from J. Barton Cunningham and Joe Lischeron, “Defining Entrepreneurship,” Journal of Small Business Management (January 1991): 56.

Great Person • Narayana Murthy, Infosys • Narayana Murthy wasn’t born with a silver spoon and had to work extremely hard to reach the top. He had always been a bright student and aspired to have a business of his own someday, he began a company as a chief system programmer but didn’t gain much success and the company failed in 1.5 years after its inception. He later joined hands with six another programmers and started Infosys. • Today, Narayana Murthy is listed as one of the greatest entrepreneurs of all time. He has also been awarded the Padma Shri and Padma Vibhushan.

Psychological • Dhirubhai Ambani, Reliance Characteristics Industries • The founder of currently the richest company in India, the man Dhirubhai Ambani himself started from scratch and had to struggle a lot. His father was a school teacher, and Dhirubhai started his entrepreneurial career selling ‘bhajias’. Later he moved abroad to learn more and came back in the year 1958 with some capital to start something of his own, a textile trading company. In the year 1992, Reliance became the first Indian company to raise money in the global markets, it also became the first Indian company to feature in Forbes 500 list

Classical • Sabina Chopra, Yatra.com • The co-founder of the Indian travel portal Yatra.com, Sabina was the head of India operation of e-Bookers, a European online travel company. Since she had some experience and online travel commerce was just in the initial stages in India, her startup soon became one of the leading portals and was later declared as a winner in Travel and Tourism group in 2010.

Management • Varun Agarwal and Rohan Malhotra, Alma Mater • Alma Mater, the company provides clothing apparel and memorable products to various alumni students from different school and colleges across India. The company designs and ships various products and is consistently pushing its numbers. They have a large collection of vector arts and fonts and have worked with over 2000 school and colleges, both nationally and internationally.

Leadership Sunil Mittal, Bharti Airtel • Sunil Mittal got into the corporate business at the age of 18, making surgical steel sheets, and then later got involved in making portable generators. Soon, with other companies doing well in the market his business came crashing down, looking for more and more opportunities he found the telecom market interesting as he discovered phone with buttons while at that time the phones still came with a rotary dial, he tied up a contract with some Taiwanese supplier and started assembling the phones separately in India. • Later he created a brand called ‘Beetel’ in the 1990s, which further expanded onto becoming the fourth largest telecom company in the world known as Bharti Airtel.

Intrapreneurship • Mahesh Gupta, Kent RO • Started as a mechanical engineer, Mahesh worked with IOCL and had a tiny income, his first innovation was related to petroleum conservation which got him fame and a few patents to his name. Later in the year 1998, his son got jaundice infection which is a water-borne disease, Mahesh started looking for good purifiers but wasn’t satisfied with what the market had to offer, and he ended up creating one of his own. Kent RO today has a turnover of over Rs 580 crores and 2,500 employees.







• Naveen Tewari,an IIT-Kanpur and Harvard Business School graduate, is someone everyone in India’s startup ecosystem is familiar with. His startup, InMobi, is India’s first unicorn and is instantly recognisable in India and abroad. • InMobi has disrupted advertising on mobile devices, is set to take the world of marketing, Artificial Intelligence (AI), and media by storm, and made headlines when Japan’s Softbank invested $200 million in it. But getting to the top wasn’t as easy.



Disruptive technology • InMobi, the adtech platform from India that is the country's first unicorn, is now making it even easier for users to eye content. In August it launched Glance, bite-size content that shows up right on the lock screen of a mobile phone.


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