Startup and Innovation Management

Prototyping Balsamiq Balsamiq is a tool Tools for App Justinmind designed to build Development wireframes, but it has a feature which allows you to create interactive prototypes that can be used for testing and demos. Justinmind also works with wireframes, and the great thing is that any change you make on the wireframe is reflected on the prototype immediately.

App Development Moqups A free to use tool, Moqups is one of the most accessible items on this list. It has an easy-to-use interface that comes with a of pre-built materials such as image placeholders, sliders, and others. You will also have access to numerous templates that come with platform- specific UI elements. Proto.io Proto.io is a prototyping tool designed specifically for mobile applications. This tool allows you to create prototypes without any code, and it has a great feature that allows testers to add feedback as they are using the prototype. It is also very accessible. UXPin UXPin is available for multiple platforms and a wide range of resolutions. The main advantage of this tool is that it has strong version control, which makes iterative work easy.











Design of Menu Card

A prototype provides advantages 1. It enables you to test and refine the functionality of your design. 2. It makes it possible to test the performance of various materials.. 3. It'll help you describe your product more effectively with your team, including your attorney, packaging or marketing expert, engineers and potential business partners. 4. It will encourage others to take you more seriously.







MVP Baba Gnanakumar



 MVP Approach





Customer  This is essentially an unscripted interview with customers interviews designed to elicit information about the problem your Feedback product is trying to solve. These interviews are meant to be Feedforwards exploratory rather than as a sales pitch for your product, functional or otherwise. This process can be continued by listing down the problems you assume your product will solve and then asking what the customer thinks about them as well as how they would rank each problem.









Landing pages  The “Landing Page” is the first page visitors and potential customers come to when they’re led down the funnel towards your product. It’s a marketing opportunity where you can explain your product’s features and have them sign up, but at the same time and for the same reasons, it’s also a great MVP that lets you test your product against real-world market expectations.













A/B Tests are used to test the effectiveness of any changes A/B Tests to your product or marketing. Various analytics tools can be used to test how visitors react to the design decisions you make, eliminating the guesswork when it comes to improving the product. A/B testing allows you to test two versions of the page or marketing copy and let visitor interactions determine which one performs best.

Click Through Rate













Ad  Perhaps counter intuitively, ad campaigns are a great way of Campaigns running market validation surveys. Google and Facebook are platforms that allow you to drill down demographics to the particular target customer you’re trying to reach, and this lets you run a low-fidelity test to see which features or aspects of your product are most appealing to them. Running a campaign through these services gives you statistics like click-through- rates and conversions which can be valuable information in determining what your product will be and how it will run. These can be combined with A/B tests.



 Crowdfunding websites like Kickstarter and Indiegogo, Fundraising among others, also provide a great platform for running MVP tests. These websites are essentially collections of MVPs where the market response is judged by the interest people show in the form of contributions to the campaigns.







 If a picture is worth a thousand words, then a video demonstrating your products user experience is worth a million. It began with a 3-minute video that demonstrated. The video was targeted to tech-savvy early-adopters appreciated the easter-eggs and humorous references throughout the video itself. Explainer videos





Principles Crag