Typo Magazine PDF

Typo 12915205321123 20/05/2022 Creating Typefaces Adobe Illustrator Creating 3D Type The Design Process Learn how to create Find new tips and tricks Explore how graphic Understand how Jack your own typeface for Adobe Illustrator designer, Jack Owen, Owen worked on his and what you should and how you can make created 3D models of his own typography project consider througout your your own workflow more own typeface and see how a graphic design process effective designer works

Contents What Is Typography? 1-2et dolup- An introduction to typography and advice on how to plan a projecthar- uptae labo. Ut vel in reperiorum alicat Initial Ideas and Research 3-4 Why is research and initial ideas important in the design process? haruptae labo. Ut vel in reperiorum Refining Ideas & Experimentation 5fugi- Building upon your initial ideas to improve through experimentationha- ruptae labo. Ut vel in reperiorum alicat Evaluating Your Own Work 6 do- Why reflecting on your own work is an important part of the design processharuptae labo. Ut vel in reper-



Typography With Jack Owen What Is Typography? Typography is all around us, everyday various typefaces and font families impact our everyday lives whether we realize it or not. For example, typography can be used to convey emotion and awareness, especially in the design industry since type plays a big role in the success of an advertisement, logo, brand, product, etc. In order to help you create your own typeface, I am going to provide you with advice, as well share my own design process to create a final product. Planning For A Project Time management is an important skill to learn in the creative industries, with creatives often juggling multiple projects at once to meet their deadlines. In order to stay on top of your own project and manage your time efficiently, I recommend writing down what you hope to achieve through this project, as well as a plan that highlights key tasks. Setting multiple deadlines throughout the project can help you manage and prioritise work. 1

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Initial Ideas and Research Like all design work, research coloured shapes to represent my and initial ideas play a bit part own original photography that I in the design process, having a would use. Getting my ideas out of solid foundation for a project can my head and onto a screen would help you focus on the right style allow me to come back to these you, or the client, are aiming for. ideas later in the project and further To start with, I used websites improve them. such as Behance and Pinterest to The next stage of my project create mood boards, highlighting was research, now that I had my other designer’s work that I found initial ideas, I decided to investigate impactful and styles that I thought magazine design/layout, would work for my own project. typography, and hand lettering that For my magazine project, I created would improve my understanding of multiple mood boards, separating designing a publication. Using a front cover, contents page, double range of sources, such as websites, page spread and back cover design. books, YouTube videos, etc pro- Once I had created a few mood vided me a range of information boards and built up some inspi- to learn and record. In addition to ration for my project, I began to these secondary forms of research, design initial ideas while they were I reached out to graphic design- still fresh in my mind. To do this ers and typographers on Behance I used Adobe InDesign, since I through direct messages, asking was working with multiple pages, them interview styled questions to plan out page layouts, using that they responded to. different 3

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Refining Ideas & Evaluation Experimentation The last part of the design process Now that I had improved my under- would be evaluating your own work. standing on the area of design I was By doing this, I identified what areas I working on, I used this knowledge thought I did well at, and what I would to expand upon my initial ideas I need to improve and practice in the had previously created. Understand- future. ing key terminology and elements With my typeface, I identified that I did of magazine design, allowed the not create a consistent look between layouts I created to make more every letter, which might confuse the sense for the reader. Using Adobe audience. However, since I had based InDesign, I experimented with more this project off the 30-days of type layouts and ideas, using placehold- challenge, where each letter would be er photography that was similar to different to each-other, I feel like I am what I wanted to photograph for happy with the result. If I had more time this project. for this project, I would want to finish In addition to magazine design, creating the whole alphabet, as well as another area I wanted to improve on different font weights, such as regular was typography. In order to do this, and light. I decided to create my own letters Areas that I improved in, were my knowl- using the research I have already edge of hand lettering and typography conducted. First, I used the soft- since I had used a range of sources ware ProCreate on my iPad to start to find information on this topic. I can sketching ideas for various letters of use this greater understanding of type the alphabet, focusing on creating a throughout my design career. unique look. 5 While designing my own typog- raphy, using grids and guidelines helped me keep a consistent size and width of the different line lengths used in each letter. Planning out the height of ascenders and de- scenders played an important role in keeping everything in proportion. Once I was happy with the initial ideas I had sketched down, I used Adobe Illustrator to refine these ideas. Since Illustrator is a vec- tor-based programme over raster, designing in this way allowed me to create letters that could be scaled to any size, without losing quality.

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