January - February Magazine (Sweis, Inc. Customers ONLY)

JANUARY/FEBRUARY 2018MOROCCANOIL WHAT’S INSIDE16.9 oz. Duos 10% OffAre Back! AndiamoPrivéSHOP THE NEW 10-Minute Permanent Hair Color by Aloxxi Model Courtesy of AloxxiYOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION

Dear Friends, YOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION Welcome to 2018! A new year brings new innovations and the desire to evolve and improve Salon Spotlight personally and professionally. What will you focus on this year? If you are interested in product ICON SALON AND SPA innovations, Sweis has many worthy options. Here LAS VEGAS, NV are a few to explore. You can also schedule a time to sit down with your Sweis representative The creation of a gorgeous destination salon is who can educate you about our product lines. not built in a day; rather Chadda Rhu, owner ofLiving Proof Icon Salon and Spa in Las Vegas, has cultivatedLiving Proof product formulas are lightweight, touchable, and a fine salon experience through decades ofrepel style-destroying humidity and dirt. The products keep hair experience and perseverance. Raised by acleaner for a longer time by evenly coating strands with the OFPMA mom who operated a salon out of their home,molecule, also known as the healthy hair molecule. Living Proof ’s Chadda began doing hair at 10 years old. Shecore technology offers an alternative to silicone-based products. enrolled in beauty school at 14 and subse- quently opened her first salon at 27 years old.Keratin ComplexKeraHold Color Therapy by Keratin Complex is an innovation Chadda is now on her third salon,in professional hair color inspired by proven keratin technology. a magnificent 7500 square-footKeraHold replenishes keratin and fills the porosity caused by space with picturesque views oftraditional coloring processes. Keratin is driven deep into the the mountains, golf course and Lashair shaft to even out the hair’s porosity, allowing color to Vegas strip. The salon is home to 20anchor inside the cortex for long-lasting and brilliant results. stylists, three estheticians, one per- manent makeup artist, one eyelashAloxxi extension expert, one masseuse andAloxxi uses Advanced Recovery Technology to strengthen and renew six nail technicians. Salon guestsweak, color-treated hair. The Aloxxi formula combines pea peptides enjoy two outdoor patios, a media bar with wifi, a private elevator, 22and plant-based keratin to restore strength and hydration to damaged semi-private rooms, nine soundproof spa rooms, all LED lighting andhair. The Aloxxi ColourCare Complex uses a blend of 10 antioxidants mirrors, natural daylight from windows on three sides, along with anto protect from UVA/B rays, creating vibrant and radiant hair. incredibly talented and hardworking team of people.At Sweis, you also have the ability to take education classes at one of our Chadda lives by the Golden Rule and as a result, owns a salon that isprofessional stores or various salon locations. These classes are the key both beautiful on the inside and out. She explains that any time thereto staying at the forefront of innovation in the beauty industry and allow are problems, like hot water issues, she gets them taken care of im-you to offer your clients the very best products and services. Upcoming mediately. Everyone gets along. There is harmony and good energy.classes include Moroccanoil Hair Cutting, Babe Hair Extensions Education is also a top priority. Chadda herself was a Redken artistand Neuma Product Knowledge. Visit SweisInc.com for details. for ten years and previously won Classic Designer of the Year. She re- cently won a Moroccanoil trip to NY to take classes from Peter Gray.You may have noticed our own evolution through our beautiful new Icon Salon and Spa continues to inspire the professional beautye-commerce website. Now, it is even easier to order and receive Sweis industry. Chadda encourages young professionals to stay with it andproducts by shopping on our site. As an added bonus, we are offering don’t give up. She advises them to focus on listening, communica-free shipping on orders over $129.Visit SweisInc.com and create an tion and understanding what clients like. Create a Pinterest page andaccount to view professional prices. Speaking of professional prices, categorize your favorite looks for different hair types. Chadda evenI encourage you to shop with us for your personal skin care needs. has a board for gray hair.We carry the revolutionary skin care line, HydroPeptide, and can offeryou wholesale pricing (compared to the retail pricing you would pay For ideas visit her Pinterest - Chadda Rhu.Icon Salon and Spa offersat department stores). Their anti-aging products are remarkable! clients Moroccanoil, Keune and Colorproof.We are grateful to ring in another year with you and wish For more information visit iconsalonlv.com.you great success and growth in the coming year.Sincerely,Karl Sweis2 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

Education Spotlight SHOP BY BRANDMOROCCANOIL ALOXXI................................... PG 10 - 11 BABE............................................ PG 13KNOTWORK CLASS BRAZILIAN BLOWOUT................. PG 19 COLORPROOF ....................... PG 6 - 7WITH DANA BROWNELL DS LABS ....................................PG 26 HYDROPEPTIDE .........................PG 23Instagram: @Day-ners #arganeveryday KERATIN COMPLEX ................ PG 8 - 9 LIVING PROOF ............................ PG 15Moroccanoil offers education for both the braid novice and the expert, with LOMA .......................................... PG 16new and fresh techniques. The most recent class at Sweis Lake Forest incorpo- MOROCCANOIL .................... PG 4 - 5rated multi-strand weaving, rope and fishtail braids as well as combinations of in- NEULASH ................................... PG 22verted French braid with French rope braid, and 3-D four and five strand braids. NEUMA ................................. PG 18 - 19The stylists in attendance had the opportunity OLIGO ........................................ PG 21to watch and learn from Dana, then practiced REUZEL ....................................... PG 21with a partner on mannequin heads. PRIVÉ............................................ PG 14 PRODUCT CLUB ........................ PG 26Dana shared invaluable tips, like how to SAINTS & SINNERS ..................... PG 20secure a ponytail with a curved needle and STYLE EDIT .................................. PG 12string to create a seamless look. SUNLIGHTS BALAYAGE ...............PG 23 THERMAFUSE ............................. PG 22She also explained how to achieve the various TOOLS & SUNDRIES.............PG 24 - 27braided looks using Moroccanoil products. VERB ........................................... PG 17Two key products used on the braidingtechniques were Volumizing Mousse andRoot Boost. Dana explained that Volumizing Mousse gives body and movementthroughout the hair with memory factor, while Root Boost strengthens hair atthe root and gives lift at the scalp. Also, Hydrating Styling Cream was used totame flyaways and add shine, definition and control.Sweis offers ongoing professional education at the various professional storelocations.Visit your local Sweis store or contact Sweis at 877.633.1717 to learn aboutupcoming education events.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 3

SAVE OUTSHINE THE REST 18% Buy 3, Get 1 50% Off $77.00 Salon Value $94.00 Purchase 3: Moroccanoil Treatment 3.4 oz. Receive 1 at 50% Off: Moroccanoil Treatment 3.4 oz. Plus Receive 6 FREE: Moroccanoil Treatment 0.34 oz. Choose From: PRO1735US Original Treatment PRO1736US Treatment LightStart the year off right and save 18% on theaward-winning foundation for hairstyling! Shampoo & SAVE Conditioner 21% 16.9 oz. Duos $32.00 Salon Value up to $49.00 $34.00 $34.00 Choose From: $39.00 PRO1803US Hydrating PRO1804US Moisture Repair PRO1802US Extra Volume PRO1805US Smoothing 4 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

BRAVE NEW CURLSLIMITED TIME SAVE 17%Buy 5 Curl Get 1 FREESalon Value up to $96.00Choose From: Curl Re-energizing Spray 5.4 oz. $65.00 KEEP CURLS HYDRATED, Curl Cleansing Conditioner 8.1 oz. $80.00 DEFINED AND FRIZZ-FREE.MOR-CURLENERGIZE5+1 MOR-CURLCLEANSE5+1 SAVE23% HAIR COLOR IS PERSONAL. DRY SHAMPOO SHOULD BE TOO! Dry Shampoo Refresh Kit $156.00 Salon Value $202.50FOR A LIMITED TIME, Receive FREE: Purchase 6 Each:with the purchase of six bottles of each 3 Dry Shampoo - Light Tones 1.7 oz.Moroccanoil full-size Dry Shampoo, get three Dry Shampoo - Light Tones 5.4 oz. 3 Dry Shampoo - Dark Tones 1.7 oz.travel-size bottles of each product, as well as a Dry Shampoo - Dark Tones 5.4 oz. 1 Group Glorifiersleek group glorifier display FREE! PRO1801EUSSWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 5

KICK OFF THE NEW YEAR AND RESOLVE TO SAVE WITH INCREDIBLE PROMOTIONS FOR YOU AND YOUR CLIENTS.SAVE SAVE Pro-Sized SavingsUP TO UP TO Salon Value up to $77.5048% 35% Purchase 1: Treat Yourself Shampoo 25.4 oz. $54.00 Receive 1 FREE: Salon Value up to $104.00 Condition 8.5 oz. Purchase 4: Choose From: PureRelease Instant Detangle 8.5 oz 10P1217-1 SuperRich Moisture $34.00 20P1217-1 SuperPlump Volumizing $34.00 Receive 1 FREE: 30P1217-1 CrazySmooth Anti-Frizz $36.00 65P1217-1 SignatureBlonde Violet $44.50 Masque 16 oz. 70P1217-1 TruCurl Curl Perfecting $36.00 75P1217-1 Baobab Heal & Repair $52.50 Choose From: NO MIX & MATCH 80P1217-1 DeepQuench Moisture Masque 80P1217-2 CrazySmooth Anti-Frizz Masque PURERELEASE INSTANT DETANGLE IS A SUPER-CHARGED, DETANGLING MIST THAT ALSO MAKES A GREAT CUTTING SPRAY FOR ULTIMATE CONTROL AND MANAGEABILITY.6 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

Voluminously All you need is love!Yours, Valentine$34.00 Free Mini Lift-It Mousse & Detangle BrushSalon Value $49.40Purchase 1 Each:SuperPlump Volumizing Shampoo 10.1 oz.SuperPlump Volumizing Condition 8.5 oz.Receive 1 Each FREE: SAVE 31%LiftIt Foam Mousse 2 oz.Bamboo Detangle Brush20P1217-2MAKES THEPERFECTVALENTINE’S GIFTBREATH. TAKING. MOISTURE.SAVE SuperRich Moisture36% Therapy Kit $34.00 Salon Value $53.00 Purchase 1 Each: SuperRich Moisture Shampoo 10.1 oz. SuperRich Moisture Condition 8.5 oz. Receive 1 FREE: SuperRich Split Ends Mender 3.4 oz. 10P1217-2SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 7

Versatile Smooth $300.00 Salon Value $360.00 Purchase 1: Express Blow Out Liter Receive 1 Each FREE Personalized Blow Out Try Me Kit Kit Includes: Personalized Blow Out Same Day Keratin Treatment 4 oz., Picture Perfect Hair Bond Sealing Masque 4 oz., Clarifying Shampoo 4 oz., Keratin Color Care Shampoo 3 oz., Keratin Color Care Conditioner 3 oz. January/February 2018 Collateral Envelope KCVRSM SAVE 17% BUY THE VERSATILE SMOOTH DEAL FOR $300 AND MAKE $3,450!Award Winning Hair SAVE The Secret to Your 27% Best Color!$120.00 Express Blow Out SAVESalon Value $165.00 Essentials 14%Purchase: $125.003 Infusion Keratin Replenisher 4 oz. Salon Value $145.002 Intense Rx Keratin Repair Serum 1 oz.2 Thermo-Shine Thermal Protectant Mist 3.4 oz. Purchase 1:Receive 1 Each FREE: Express Blow Out 12 oz.Intense Rx Keratin Repair Serum 1 oz. Receive 1 Each FREE:Thermo-Shine Thermal Protectant Mist 3.4 oz.Ceramic + Ionic Round Brush with Thermal Comb 2.5” Clarifying Shampoo 12 oz. 2018 Treatment Lifestyle GuideKCAWHR Smoothing Therapy Quick Guide Brochure Vol. 2Stock Up On Retail! KCEBOESS8 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

Vita Volume SAVE Buy 6 Get 6 25% at 50% Off SAVE 33% $108.00Timeless Condition Salon Value $144.00$176.00 Purchase 6:Salon Value $264.00 Vita Volume Boosting Foam 8.5 oz.Purchase 4 Each: Receive 6 at 50% Off:Timeless Color Fade-Defy Shampoo 13.5 oz.Timeless Color Fade-Defy Conditioner 13.5 oz. Vita Volume Boosting Foam 8.5 oz.Timeless Color Fade-Defy Deep Conditioning Masque 8.5 oz. KCVVOLReceive 2 Each FREE: KeraHold Dozen SAVETimeless Color Fade-Defy Shampoo Liter 7%Timeless Color Fade-Defy Conditioner LiterKCTMCND $95.88 Salon Value $102.87 SAVE 37% Purchase 12: KeraHold Keratin-Enhanced Permanent Crème Hair Color 3.5 oz. (Your Choice) Receive FREE: 1 KeraHold Developer Liter (Your Choice) KCKHDZN SAVE 7% Includes Free Treatment!Ultimate Lightening Kit KeraBrilliance Dozen$73.50 $83.88Salon Value $117.48 Salon Value $89.87Purchase: Purchase 12:3 It’s A Blonde Thing Keratin Lightening System 1 lb. KeraBrilliance Demi-Glaze Liquigel Color 2 oz. (Your Choice)Receive FREE: Receive 1 FREE:2 It’s A Blonde Thing Developer Liter (Your Choice) Demi-Glaze Activator Liter1 Express Blow Out 4 oz.1 Smoothing Therapy Quick Guide Brochure Vol. 2 KCKBDZNKCULTNGSWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 9

RRx Repair & Replenish SAVE 2 Step Kit 41% $48.75 Salon Value $82.00 Includes 1 Each: Step 1 Reparative Serum 16.4 oz. Step 2 Replenishing Cream Liter PR1605-RRXD SAVE REBUILD, REPAIR & REPLENISH 25% DAMAGED HAIR.25% Off Volumizing The RRx Treatment protects hairEssentials bonds during the chemical process and delivers reparative benefits toSalon Value up to $11.50Choose From: severely damaged hair.CLVSH300 Volumizing Shampoo 10.1 oz. $8.25CLVCN300 Volume Conditioner 10.1 oz. $8.6310% OFF CHROMA, TONES & ANDIAMOInspired by premier Italian TONES No lift demi-permanentfashion and color technology, colour delivers beautifulCHROMA permanent crème depth and coverage and is thecolour creates vibrant, perfect partner for CHROMAstunning, multi-dimensional permanent crème colour.color with superior greycoverage. A botanical base Reduce the time it takes to getleaves hair healthy, soft and beautiful color and completewith a beautiful, brilliant grey coverage with Aloxxishine, resulting in consistent, ANDIAMO™ Express Permanentrich, long-lasting color. Colour. Formulated with Turbo Dye Technology™ it provides up to 4 levels of lift and complete grey coverage in just 10 minutes.10 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

SAVE Wonder Brights 19% Artistic KitBorn to Be Blonde $45.00Artistic Kit Salon Value $55.30$30.00Salon Value $35.35 Includes 1 Each: SAVEIncludes: 15% ULTRA HOT Red 4.4 oz. ULTRA HOT Yellow 4.4 oz.1 TONES 9NA 2 oz. ULTRA HOT Blue 4.4 oz.1 TONES 9B 2 oz. ANDIAMO 9P 2 oz.1 TONES 10V 2 oz. ANDIAMO 10A 2 oz.1 7 Volume Activator 16.9 oz. Blue Lightener 14.1 oz.1 2 Volume Developer 16.9 oz. 20 Volume Developer 16.9 oz.3 Ultra Lightener 1 oz. Wonder Brights Artistic GuideBorn to Be Blonde Artistic Guide PR1801-WBAK BRING BRILLIANT SPECTRUMS OF COLOR TO HAIR WITH THESE KITS INSPIRED BY THE ALOXXI TEAM.PR1801-BTBK SAVE Wonder Pastel 22% Artistic Kit $45.00 Salon Value $57.65 Includes 1 Each: ULTRA HOT Pink 4.4 oz. ULTRA HOT Violet 4.4 oz. ULTRA HOT Clear 4.4 oz. TONES 9P 2 oz. TONES 10A 2 oz. Ultra Lightener 14.1 oz. 20 Volume Developer 16.9 oz. Wonder Pastel Artistic Guide PR1801-WPAKSWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 11

BEFORE AFTER Brunette Beauty SAVE Root Concealer 20% Stylist Essentials Kit $31.10 Salon Value $39.00 Includes 1 Each: Black/Dark Brown 2 oz. Medium/Light Brown 2 oz. Lightest Brown/Medium Blonde 2 oz. Auburn/Red 2 oz. STE-INT01 These best-selling SAVE brunette shades 20% keep hair salon-fresh every day!SAVE $135.64 Brunette Beauty 15% $132.50 Root Touch-Up $132.50 Stylist Essentials KitPrepack $132.50Collections $132.50 $39.20Salon Value up to $159.84 Salon Value $49.00Includes: Includes 1 Each:4 of Each Shade1 of Each Tester Black/Dark Brown 0.13 oz.1 Display Medium/Light Brown 0.13 oz. Lightest Brown/Medium Blonde 0.13 oz.Choose From: Auburn/Red 0.13 oz.STE-STEPPK11 Root Concealer Prepack Collection STE-INT02STE-STEPPK8 Root Touch-Up Prepack Collection STE-STEPPK10 Blonde Perfection Root Concealer STE-STEPPK9 Blonde Perfection Root Touch-Up STE-STEPPK12 Drop Red Gorgeous 12 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

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*limit 2 per customer14 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

before after HELPS DRY, DAMAGEDRestore Smooth Restore CoreBlowout Concentrate Promotion HAIR LOOK & FEEL$145.00 SAVE $174.00 46% VISIBLYSalon Value $268.00 Salon Value $222.00 HEALTHIER. Purchase 6 Each: SMOOTHERPurchase 10: STRANDS. Restore Shampoo 8 oz.Restore Smooth Blowout Concentrate 1.5 oz. Restore Conditioner 8 oz. FASTER STYLING.Receive FREE: NEW! Receive FREE: HEAT2 Restore Smooth Blowout Concentrate 1.5 oz. 12 Restore Smooth Blowout PROTECTION.10 Restore Shampoo Sample 1 oz. Concentrate Sample 0.17 oz.10 Restore Conditioner Sample 1 oz. 4 Restore Tent Card SAVE4 Look Book LP-02304 22%4 Tent Card1 Product Display Insert 13.25” x 10.5” 18% Off SAVE1 On-shelf Insert 8.5” x 11” Liters! 18%LP-02302 $20.50 Salon Value $25.00SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 15

BEAUTY AS IT SHOULD BE, NATURALLY...New Year SalonRe-Stock Kit SAVE SAVE Perfect Duo Pack$420.00 35% 54% $109.00Salon Value $650.00 Salon Value $235.00Purchase 2 Each: Includes:Daily Shampoo 12 oz. Receive FREE: 6 Fortifying Repair Tonic 4.25 oz.Moisturizing Shampoo 12 oz. 1 Moisturizing Shampoo Liter 6 Nourishing Oil Treatment 4.25 oz. 1 Fortifying Repair Tonic 8.45 oz.Nourishing Shampoo 12 oz. 1 Moisturizing Treatment Liter 1 Nourishing Oil Treatment 8.45 oz. 15 Fortifying Repair Tonic 0.5 oz.Violet Shampoo 12 oz. 2 Liter Pump 15 Nourishing Oil Treatment 0.5 oz.Daily Conditioner 12 oz. 1 Texture & Finishing Hairspray 5.4 oz. L-PDUOMoisturizing Treatment 12 oz. 1 Firm Hold Hairspray 8.45 oz.Nourishing Conditioner 12 oz. 50 Calming Crème 0.5 oz.Violet Conditioner 12 oz. 50 Maximum Volumizing Solution 0.5 oz.Deep Conditioner 8.45 oz. 10 BrochureLeave-In Conditioner Spray 8.45 oz. 1 Poster Set 2 pk.Fortifying Repairative Tonic 4.25 oz. 4 Shelf TalkerNourishing Oil Treatment 4.25 2 Window ClingCurvy Crème 8.45 oz. L-RSTOCKFirm Hold Gel 8.45 oz.Maximum Volumizing Solution 8.45 oz. Builds workable SAVE 20% onSmoothing Crème 8.45 oz. Texture & FinishingMolding Crème 8.45 oz. volume SprayVolumizing Foam 8.45 oz.Calming Crème 8.45 oz. $7.58Forming Paste 4.25 oz. Salon Value $9.48Fiber Putty 4.25 oz. Texture & Finishing Spray 5.4 oz.Crème Pomade 4.25 on dry hair.Finishing Hairspray 10 oz. LTS6Texture & Finishing Spray 5.4 oz.Firm Hold Hairspray 8.45 oz. SAVE 33%Moisture STOCK THECollection BACKBAR!$18.00 SAVE 25%Salon Value $27.00 ON LITERS!Purchase 1 Each: Salon Value up to $18.00Moisturizing Shampoo 12 oz. Choose From:Moisturizing Treatment 12 oz. LMS33 Moisturizing Shampoo Liter $12.00Receive 1 FREE: LMT33 Moisturizing Treatment Liter $13.50Calming Crème 8.45 oz.L-MCDUOCA16 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

SAVE 42% SAVE Try Verb 2018 SAVE 42% 29% $80.00 Ghost Duo Salon Value $112.00 $14.00 Salon Value $24.00 Purchase 1 Each:Volume Duo Includes 1 Each: Volume Shampoo Liter Volume Conditioner Liter Ghost Shampoo 12 oz. Hydrating Shampoo Liter Ghost Conditioner 12 oz. Hydrating Conditioner Liter Detangling Comb Blow Dry Brush VBPRO1804US Receive 1 Each FREE:$14.00 Verb Comb Included! Leave-In Mist 2.1 oz. Sea Spray 2.4 oz.Salon Value $24.00 Ghost Oil 0.57 oz. Sculpting Clay 2 oz. Strong Hairspray 7 oz. Cotton Tote Bag VBPRO1815USIncludes 1 Each: SAVE Verb Intro Kit 2018 42%Volume Shampoo 12 oz.Volume Conditioner 12 oz.Detangling CombVBPRO1801US SAVE $512.00 SAVE 42% 22% Salon Value $656.40Sea Duo Hydrate Duo Purchase: Receive FREE:$14.00 $14.00 3 Hydrating Shampoo 12 oz. 1 Hydrating Shampoo Liter 3 Hydrating Conditioner 12 oz. 1 Hydrating Conditioner LiterSalon Value $24.00 Salon Value $24.00 3 Hydrating Mask 6.8 oz. 1 Volume Shampoo Liter 3 Leave-In Mist 8 oz. 1 Volume Conditioner LiterIncludes 1 Each: Includes 1 Each: 3 Styling Cream 5.3 oz. 1 Sea Shampoo Liter 3 Volume Shampoo 12 oz. 1 Sea Conditioner LiterSea Shampoo 12 oz. Hydrating Shampoo 12 oz. 3 Volume Conditioner 12 oz. 5 Cotton Tote BagSea Conditioner 12 oz. Hydrating Conditioner 12 oz. 3 Volume Spray 8 oz. 5 Hydrating Shampoo & Conditioner PackettesDetangling Comb Detangling Comb 3 Sea Shampoo 12 oz. 5 Volume Shampoo & Conditioner Packettes 3 Sea Conditioner 12 oz. 5 Ghost Shampoo & Conditioner PackettesVBPRO1802US VBPRO1803US 3 Sea Spray 6.3 oz. 50 Verb Shopping Bag 3 Sea Cream 2 oz. 1 Window Cling 3 Ghost Shampoo 12 oz. 3 Ghost Conditioner 12 oz. VBPRO1814US 3 Ghost Oil 2 oz. 3 Ghost Prep 4 oz. 3 Ghost Dry Oil 5.5 oz. 3 Ghost Hairspray 7 oz. 2 Curl Cream 5.3 oz. 2 Sculpting Clay 2 oz. 2 Forming Fiber 2 oz. 2 Dry Shampoo 2 oz. 3 Strong Hairspray 7 oz.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 17

SAVE 20% SAVE SAVE 13% 25%Fashion Week Kristan Sayers’ So HappyTrend Forecast Bigger, Better Together Blowout$42.00 Spring 2018 style $19.20 is all about glossy defined $18.00Salon Value $48.00 Salon Value $24.00 curls, natural texture Salon Value $24.00 Includes 1 Each:Purchase 1 Each: and braids. NEUMA gives you the tools you need Purchase 1: neuControl medium 6 oz.neuControl medium 6 oz. to create the newest styles neuControl firm 6 oz.neuControl firm 6 oz. direct from the runway! neuVolume blow out mist 8.5 oz. NM-P1801-2neuStyling texturizer 3.4 oz. Receive 1 at 50% Off: SAVEReceive 1 at 50% Off: 16% neuStyling mousse 6.8 oz.neuStyling mousse 6.8 oz. + FREE Neuma Hairband NM-P1801-1NM-P1801-4SAVE FEBRUARY ONLY Stephen Cito’s20% 20% Shampoo & Conditioner 25.4 OZ. Finishing Touches Salon Value up to $30.00 $29.50 all-day NM-1703 neuSmooth Shampoo $22.00 Salon Value $35.00 NM-1713 neuSmooth Leave-On Condition $26.00 Purchase 1 Each: flexible hold NM-1003 neuMoisture Shampoo $20.00 neuControl medium 6 oz. neuStyling clay 1.8 oz. NM-1013 neuMoisture Condition $24.00 with shine NM-1203 reNeu Shampoo $20.00 Receive 1 at 50% Off: NM-1213 reNeu Condition $24.00 neuSmooth illuminating mist 2.5 oz. NM-1303 neuVolume Shampoo $20.00 NM-P1801-3 NM-1313 neuVolume Condition $24.0018 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

NEW! 2 + 1 SAVE 21%Dry Shampoo$24.00 SAVE 33%Salon Value $36.00Purchase 2:reNeu Dry Shampoo 3.5 oz. Receive 1 FREE: At Your Service reNeu Dry Shampoo 3.5 oz. $12.00 reNeu $85.50 Receive 1 Each FREE: NM-DRYPOO2+1 Dry Shampoo 3.5 OZ. Salon Value $109.00 reNeu Tangle Me Free 8.5 oz. refreshed reNeu Scalp Therapy 3.4 oz. NM-1241 Purchase 1 Each: NEUMA Seasonal Treatment Cardclean locks reNeu Shampoo 25.4 oz. NM-ATYOURSERVICE in seconds reNeu Condition 25.4 oz. neuMoisture Intensive Masque 6.8 oz. neuMoisture Instant Fix 6.8 oz.b3 Large Introductory Kit b3 Bond Builder SAVE Retail Revenue Kit 20%$348.00 SAVE $195.00 33%Salon Value $402.00 Salon Value: $245.00Purchase: Purchase 4 Each:1 Bond Builder Pro Size 16.9 oz2 Color Care Shampoo 12 oz. Color Care Shampoo 12 oz.2 Color Care Conditioner 12 oz. Color Care Conditioner 12 oz.2 Instant Restore & Protect Reconstructor 6 oz. Instant Restore & Protect Reconstructor 6 oz.Recieve 1 Each FREE: Receive 1 Each FREE:Color Care Shampoo 12 oz. Color Care Shampoo 12 oz.Color Care Conditioner 12 oz. Color Care Conditioner 12 oz.Instant Restore & Protect Reconstructor 6 oz. Instant Restore & Protect REconstructor 6 oz.Color BowlColor Applicator Brush BB3820Marketing Materials SAVE b3 Demi PermanentBB3500 13% Conditioner Kit $165.00 Salon Value $245.00 Purchase 1: Demi Permanent Conditioner Liter Receive 1 Each FREE: Bond Builder 4 oz. Dosage Syringe Color Applicator Brush Color Bowl BB3700SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 19

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SAVE NEW! Happy Hog-a-days19% Fiber Gel 3.38 OZ. Purchase 6: $6.48 REU041 Pigs 4 oz. NEW! Receive 1 Each FREE: Fiber Gel & Comb Set Hog 12 oz. Reuzel Tray $6.48 Fiber Gel has a firm, pliable hold Choose From: while providing a matte finish. Salon Value $7.98 RZLPINK6+1 Pink $48.00 This alcohol-free gel offers ultimate Purchase 1: holding power all day without RZLBLUE6+1 Blue $48.00 flaking, while adding thickness, Fiber Gel 3.38 oz. texture and fullness to the hair. RZLGREEN6+1 Green $45.00 Receive 1 FREE: RZLRED6+1 Red $45.00 Unbreakable Comb RZLFIBER6+1 Fiber $51.00 REUFGP RZLCLAY6+1 Clay Matte $51.00 NO MIX & MATCHOnly available in Northern California and Nevada BLACKLIGHT SHAMPOO SAVE Formulated for highlighted, 36% bleached, white and natural blonde hair, eliminates The Ultimate Kit brassiness and refreshes faded Balaymelt highlights leaving hair looking cleaner and brighter. $79.95 SAVE Blacklight Salon Value $124.35 25% Blue Shampoo Includes: Professional Formula 32 OZ. 1 Blacklight Balayage Clay Lightener 0.55 lb 1 Blacklight Blue Shampoo Professional Formula 32 oz $26.25 6 Calura Tubes 2 oz (s x 6 Neutral, 1 x 7 Neutral, 1 x 71/7A, 2 x 9-32/9GI Salon Value $35.00 1 W.O.W. Comb 1 How-to Document OGBLBSL OMA17BKSWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 21

SAVE HeatSmart Duo + Serum FREE! SAVE29% 33% $19.96Uphold HeatSmart Restore+ Thermacare Salon Value $30.44 FREE 3 oz.! Purchase 1 Each:$19.96 $19.00 HeatSmart Serum Shampoo 10 oz.Salon Value $28.46 HeatSmart Serum Condition 10 oz. Salon Value $28.50Purchase 2: Purchase 1: Receive 1 FREE:Uphold Hair Spray 10 oz. HeatSmart Restore Leave-In Balm 10 oz. HeatSmart Serum Dry OilReceive 1 FREE: Treatment 3 oz. Receive 1 FREE:ThermaCare Leave-In 8 oz. DH180001 HeatSmart Restore Leave-In Balm 3 oz.DC180003 DH180002 SAVE 34% A Match Made in Brow Heaven Limited Edition $50.00 SAVE 20% Salon Value $62.50 Purchase 1: neuBROW Brow Enhancing Serum 6 mlSAVE Receive 1 FREE:26% neuBROW Brow Defining Pen NEU-31900 GET A NEUBROW BROW DEFINING PEN FREE.NeuHair Kit SAVE NeuLash & NeuBrow 44% Kit with Comb$75.00 $47.50Salon Value $102.50 Salon Value $85.00Includes: Includes:neuHAIR Hair Enhancing Formula 2.7 oz.Cosmetics Purse neuLASH Lash Enhancing Serum 3.2 mlneuHAIR Comb neuBROW Brow Enhancing Serum 2 ml Foldable Lash Comb - BlackNEU-33090 NEU-3308922 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

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TOOLS & SUNDRIESMOROCCANOIL KERATIN COMPLEX ELCHIMProfessional Series HydraDry Dual Ion + 8th Sense DryerTourmaline Ceramic Ceramic ProfessionalHair Dryer Smoothing Dryer $245.00$100.00 $119.00 2527D0V01 Red Lipstick 2527D0201 Black & Icy SilverSTYDRYER KCHYDRYMOROCCANOIL KERATIN COMPLEX T3 Featherweight $112.50 $125.00Professional Series Interchangeable Style Luxe 2i DryerTitanium Ceramic Wand TransformerHairstyling Iron 88334973846 White with Rose Gold Handle $129.00 88334973840 Black $96.00 KCTRWNDSTYIRON13 KERATIN COMPLEX PERFECTCONAIR Champion FOR STYLING Stealth V Digital ON THE GO1900 Watt Euro Smoothing +Styler Dryer Straightening Iron T3 Featherweight Compact$24.95 $130.00 Folding Dryer-BlackC558 KCSTEALTHV $75.00 8833497685024 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

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TOOLS & SUNDRIESNEW! The smart new choice PANASONIC in high-performace.PANASONIC Legendary Japanese Professional Hair ClipperProfessional Hair Blade TechnolgyClipper & Trimmer $199.99 TOUGHNESS. SHARPNESS. PRECISION.$127.99 ER-GP80-KER-GP21-K MADE IN JAPANMADE IN JAPANSAVE SAVE PRODUCT CLUB30% 20% EmbossedPRODUCT CLUB Pre-Cut FoilDisposable Eyeglass Salon Value up to $12.99 Choose From:Guards 100 CT. EF400-SL Silver 5” x 8” 400 ct. $9.19 EF512-SL Silver 5” x 12” 300 ct. $10.39$6.98 FROMMSalon Value $9.98 Sterilizing Jar 32 OZ.EG-100 Stainless SteelPRODUCT CLUB SAVE Lift Tray 27%Smooth Foil Roll - $17.00Purple 5” X 250’ FRO-D6063$10.75Salon Value $14.75RF-10-60PU26 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

TOOLS & SUNDRIESDIANE Ready to Use SPORNETTEPop-up Foil 5\"X11\", 500 PK. Swizzle Cushion Brush$12.50 $4.00FRO-DAF003 SP-Z2 Black SP-Z3 Pink FREE! SP-Z4 BlueDIANE T3 Source SPORNETTEStain Resistant Showerhead Etched Thermal Round Brush Bag Deal withTowels 16” X 27” $75.00 88334973311 FREE Detangling BrushFRO-25106 Black $29.46 $33.50FRO-25148 White $20.90 SP-ETCHEDBAGDEALThe T3 Source Showerhead DYEBLOXreduces free chlorine, which cancause frizzy, lackluster hair. Also Hair Color Stainremoves dirt, odors and other & Chemicalimpurities from your showerwater. It’s pure alchemy. Protection 1.7 OZ. $12.95 DYE-1001FROMM Capes SAVE GET A GRIP$14.00 56% WASHABLE AND WILL Gloves &FRO-RG521 Regency Chemical Cape 2 pk. NOT STICK TO HAIR! Kasho RazorFRO-RG522 Regency Hairstyling Cape $11.99 Salon Value $26.98 Purchase 1: Get a Grip Medium Gloves 15 Pack Receive 1 FREE: Kasho Razor with Blade G202SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 27

SHOP ONLINE NOW AT SWEISINC.COMSHOP 24/7 | ONLINE ORDERING | LATEST PROMOSALL THE LATEST PROMOS AND NEW PRODUCTS REGISTERAT YOUR FINGERTIPS! CHECK OUT PRODUCT TODAY!INFO AND HOW-TO VIDEOS, TOO! STORE LOCATIONSENCINO LAKE FOREST15605 Ventura Blvd. 23784 Mercury Rd.Encino, CA 91436 Lake Forest, CA 92630818.386.0304 949.587.1514RENO SAN DIEGO4950 Kietzke Lane #101 1400 Camino De La ReinaReno, NV 89509 San Diego, CA 92108888.478.4481 619.294.3040SAN JOSE TORRANCE848 E. Gish Rd. #2 23760 Hawthorne Blvd.San Jose, CA 95112 Torrance, CA 90505 877.633.1717VEGAS EAST VEGAS WEST8810 S Maryland Pkwy. Ste 100 2550 S. Rainbow Blvd.Las Vegas, NV 89123 Las Vegas, NV 89146702.754.1235 702.902.2434 Offers available while supplies last. Prices are subject to change without notice. We reserve the right to limit the quantities and correct pricingerrors. Illustrations may not reflect the actual size of the product for sale. No reproduction is allowed without written permission from Sweis, Inc. © 2018 SWEIS, Inc. SWEISINC.COM SOUTHERN CALIFORNIA & NEVADA 877.633.1717 NORTHERN CALIFORNIA & NEVADA 888.478.4481