March - April Magazine

MARCMHAR/CAHP/RAPILRIL22001188NEW LAUNCHES WHAT’S INSIDEBY COLORPROOF PG 8-9 PAINT YOUR NEXT MASTERPIECELIMITED EDITION WITH PULP RIOTSPRING PG 4-5MARCHESA BAGSBY MOROCCANOILPG 6-7Model courtesy of Pulp Riot Model Courtesy of Aloxxi YOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION

YOUR EXPERT BEAUTY RESOURCE FOR SHOP BY BRAND PRODUCTS, SERVICE & EDUCATION ALOXXI......................................... PG 3STORE LOCATIONS BABE............................................ PG 16 BRAZILIAN BLOWOUT................. PG 10ENCINO LAKE FOREST COLORPROOF ....................... PG 8 - 9 HYDROPEPTIDE ..........................PG 2715605 Ventura Blvd. 23784 Mercury Rd. KERATIN COMPLEX .............. PG 14 - 15Encino, CA 91436 Lake Forest, CA 92630 LIVING PROOF ............................ PG 17 LOMA ......................................... PG 22818.386.0304 949.587.1514 MOROCCANOIL .................... PG 6 - 7 NEULASH ................................... PG 26RENO SAN DIEGO NEUMA ................................ PG 20 - 21 OLIGO ........................................ PG 124950 Kietzke Lane #101 1400 Camino De La Reina REUZEL ....................................... PG 13Reno, NV 89509 San Diego, CA 92108 PRIVÉ............................................ PG 19 PULP RIOT ............................... PG 4 - 5888.478.4481 619.294.3040 SAINTS & SINNERS ......................PG 18 STYLE EDIT ................................... PG 11TORRANCE VEGAS EAST SUNLIGHTS BALAYAGE ...............PG 27 THERMAFUSE ............................. PG 2623760 Hawthorne Blvd. 8810 S Maryland Pkwy. Ste 100 TOOLS..................................PG 24 - 25Torrance, CA 90505 Las Vegas, NV 89123 VERB ...........................................PG 23877.633.1717 702.754.1235VEGAS WEST2550 S. Rainbow Blvd.Las Vegas, NV 89146702.902.24342 MARCH/APRIL 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

3 NEW SHADES! Ultra Hot™ 4.4 oz. Intense Semi-Permanent Fashion Colour UHBLK Black – Rome After Dark UHNTL Neon Teal – Capri Sea UHNGRN Neon Green – It’s All Verde To Me SAVE Chroma 31% Highlift KitSmoke Show Kit Includes 1 Each:Includes 1 Each: CHROMA® Permanent Creme Colour 2 oz. 11B Sparkling ProseccoULTRA HOT® Semi-Permanent Colour 4.4 oz. 11A Sistine Candles Black 11P Verdi’s Aida Neon Teal 11V Creme De La Crema Neon Green 11N ANDIAMO Let’s Go Platinum® 2 oz.Ultra Lightener 14.1 oz.ColourPrime Pre-Color Treatment 10.1 oz. 40 Volume Developer 16.9 oz.NEW ULTRA HOT® Swatch Chart Platinum Pearl Artistic GuidePR1804-UHK PR1803-HLKLighten Up SAVE SAVEand Lock-In 30% 20%Luminous Color 5 SHOW STOPPING SPRAYSIncludes 1 Each: Choose From:Powder Lightener Blue 14.1 oz.Colourlock Post-Color Finisher 16.9 oz. STFSHP300 Firm Hold Hairspray 9.1 oz. STWSP300 Working Hairspray 9.1. oz. ALO-PLB+CPCF STTSP218 Texturing Spray 6.5 oz. CLDS203 Dry Shampoo 4.5 oz. STE7SS100 Essential 7 Oil Dry Oil Shine Mist 3.4 oz. SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 MARCH/APRIL 2018 3

Colors include: Absinthe, Aquatic, Blush, Clear, Cupid, Fireball, Jam, Lemon, PTSouhnarinmpgploeoLilac, Mercury, Nightfall, Noir, Powder, Seaglass, Smoke, Velvet. The best purple shampoo for canceling outSemi-Permanent unwanted yellow tones and keeping you the perfect blonde all year long.16 Vibrant and Pastel Semi-Permanent Colors that are easier to apply, morevibrant, lasts longer, and fades better. CBlaannvaks The safest way to quickly remove direct dye and semi-permanent color.Neon Electric HToignehrSspeedSame amazing benefits and performance of original 16 shades and are Superior pigments create beautiful tones in 5UV reactive. mins or less, and reach deeper depths of tone for up to 20 mins. Blonding The first and only lightener that is superior for in foil, on scalp and hair painting techniques.4 MARCH/APRIL 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

All In Stylist Intro All In Salon IntroIncludes: Includes:32 Semi-Permanent Colors 4 oz. (Mix & Match) 52 Semi-Permanent Colors 4 oz. (Mix & Match)2 Lighteners 17 oz. 3 Lighteners 17 oz.5 Developer 32 oz. (1 of Each) 10 Developer 32 oz. (2 of Each)6 Toner 4 oz. (2 of Each) 6 Toner 4 oz. (2 of Each)1 Barcelona Tonight Shampoo 33 oz. 6 Barcelona Toning Shampoo 10 oz.3 Blank Canvas Packets 3 Barcelona Toning Shampoo 33 oz. 5 Blank Canvas PacketsPR-ALLINSTYLISTINTRO PR-ALLINSALONINTROThe Lightening The LighteningStylist Intro Salon IntroIncludes: Includes:2 Lighteners 17 oz. 4 Lighteners 17 oz.5 Developer 32 oz. (1 of Each) 10 Developer 32 oz. (2 of each)6 Toner 4 oz. (2 of each) 9 Toner 4 oz. (3 of each)1 Barcelona 33 oz. 6 Barcelona 10 oz.3 Blank Canvas Packets 1 Barcelona 33 oz. 6 Blank Canvas PacketsPR-LIGHTENINGSTYLIST PR-LIGHTENINGSALONThe Mermaid Stylist Intro The Mermaid Salon IntroIncludes: Includes:21 Semi-Permanent Colors 4 oz. (Mix and Match) 50 Semi-Permanent Colors 4 oz. (Mix and Match)1 Developer 32 oz. (Choose: 6 or 10) 2 Developer 32 oz. (6 & 10)3 Blank Canvas Packets 9 Toners 4 oz. (3 of Each) 3 Blank Canvas PacketsPR-MERMAIDSTYLIST PR-MERMAIDSTYLIST CLEANSE Buy 5 Get 1 FREE & REFRESH BETWEEN NEW! BERLIN DRY SHAMPOO 6.7 oz.SHAMPOOS! PR-DRYSHAMPOO5+1SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 MARCH/APRIL 2018 5

Repair Limited Editi onSpring Marchesa Bag FREEIncludes 1 Each: BAG!Moisture Repair Shampoo 8.5 oz.Moisture Repair Conditioner 8.5 oz.Perfect Defense 2 oz.FREE Limited Edition Marchesa Spring BagPRO18SPR02USHydrating Volume Start spring in style with a limited edition set featuring a custom-Spring Marchesa Bag Spring Marchesa Bag designed cosmetic bag by renowned fashion brandIncludes 1 Each: Includes 1 Each: Marchesa.Hydrating Shampoo 8.5 oz. Extra Volume Shampoo 8.5 oz. Proceeds from this collaborationHydrating Conditioner 8.5 oz. Extra Volume Conditioner 8.5 oz. will benefit The Magic BusMoroccanoil Original Treatment .85 oz. Luminous Hairspray Strong 2.3 oz. Foundation, a non-profit thatFREE Limited Edition Marchesa Spring Bag FREE Limited Edition Marchesa Spring Bag aims to life communities in India out of poverty and intoPRO18SPR01US PRO18SPR03US livelihood.NOW AVAILABLENEW!Curling Iron 1 INCHSTYCURLIRONUS6 MARCH/APRIL 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

Hydrate Travel Kit TRAVEL BAGS Includes 1 Each: Repair Travel Kit Hydrate Shampoo 2.4 oz. Includes 1 Each: Hydrate Conditioner 2.4 oz. Hydrating Styling Cream 2.53 oz. Moisture Repair Shampoo 2.4 oz. Moroccanoil Treatment .85 oz. Moisture Repair Conditioner 2.4 oz. FREE Blue Travel Kit Bag Mending Infusion .67 oz. New Size! Moroccanoil Treatment .85 oz. PRO1810US FREE Blue Travel Kit Bag PRO1811US NEW Styling Travel Kit BAG Includes 1 Each:Volume Travel Kit Luminous Hairspray Extra Strong 2.3 oz.Includes 1 Each: Perfect Defense 2 oz. New Size! Smoothing Lotion 2.3 oz.Extra Volume Shampoo 2.4 oz. Moroccanoil Original Treatment .85 oz.Extra Volume Conditioner 2.4 oz. FREE Blue Travel Kit BagRoot Boost 2.5 oz.Moroccanoil Light Treatment .85 oz. PRO1812USFREE Blue Travel Kit BagPRO1813US Celebrate stylis ts! Moroccanoil Style Revival Bag Tress Refresh Bag is celebrating the passion Includes 1 Each: Includes 1 Each: of hairstylists with two new stylist-exclusive promos! Moroccanoil Original Treatment 6.8 oz. Moroccanoil Original Treatment 3.4 oz. Get your limited edition bag Perfect Defense 6 oz. Root Boost 8.5 oz.and bundle while supplies last. Root Boost 8.5 oz. Mending Infusion 2.53 oz. Beach Wave Mousse 5.8 oz. Curl Defining Cream 8.5 oz. Intense Curl Cream 10.2 oz. Luminous Hairspray Medium 10 oz. Luminous Hairspray Strong 10 oz. Round Brush 1 3/8 inch Round Brush 1 ¾ inch Brown Carryall Stylist Bag Stylist Cape NEW! Curling Iron 1 inch PRO1809US Brown Carryall Stylist Bag PRO1808USSWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 MARCH/APRIL 2018 7

NEW! Just spray, massagePOWDERFIX™ and style.Instant Volume TexturePowder Spray .40 Oz. New easy-dispensing, puff SAVE applicator allows you to 50%seamlessly achieve volume and energize hair with no mess.PowderfixTexture Spray DuoPurchase:1 Powderfix™ Instant Volume Texture Powder Spray .40 oz.Receive FREE:1 Powderfix™ Instant Volume Texture Powder .53 oz.20P0218-1NEW! SAVE Buy 2 BIOREPAIR-8 33% Thickening SprayBIOREPAIR-8 Get 1 FREE + Easel CardThickening Spray 5.1 Oz. Purchase 2:Get instantly fuller hair! Biorepair-8 Thickening Spray 5.1 oz. Get weightless volume and increased hair Receive FREE 1 Each: density with this new styling solution! This thickening blow dry spray grips individual hair Biorepair-8 Thickening Spray 5.1 oz. fibers, making thinning hair appear thicker. Biorepair-8 Easel Card Provides long-lasting results with a soft hold. 25P0218-1Caffeine Biotinoyl Tripeptide-1 Green Tea8 MARCH/APRIL 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

SAVE Tie The Knot SAVE BEDHEAD, BOMBSHELL OR BEACHY!30% Bundle 25% Purchase 1 Each: CrazySmooth Anti-Frizz™ Shampoo 10.1 oz. CrazySmooth Anti-Frizz™ Condition 8.5 oz. Receive FREE 1 Each: CrazySmooth Extreme Shine™ Oil 1.7 oz. AllAround™ Color Protect Working Hairspray 2 oz. 80P0218-1Free Shine & SpraySuperplump SAVE Texture ChargeTherapy Kit 3 0% Styler DuoPurchase 1 Each: Includes 2: Superplump™ Volumizing Shampoo 10.1 oz. TextureCharge Color Protect Texture + Finishing Spray 6.7 oz.Superplump™ Volumizing Condition 8.5 oz. 50P0218-2Receive FREE 1 Each: Superplump™ Thickening Blow Dry Spray 5.1 oz.20P0218-2 Get the Perfect Blowdry! AllAround + MOST SAVE 25%SAVE HumidityRX POPULAR SPR AY!25% Bundle Includes 1 Each: AllAround™ Color Protect Working Hairspray 9 oz. HumidityRx™ Anti-Frizz Weatherproof Spray 5 oz. 60P0218-1 Our most popular spray AllAroundTM, Fiberblast provides flexible hold and Styler Duo long-lasting shine. HumidityRx® waterproofs your style as your final Includes 2: step before heading out the door. Fiberblast™ Texture Crème 2.5 oz. 50P0218-1SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 MARCH/APRIL 2018 9

SAVE27%b3 Bond BuilderInspired Kit Includes: 1 Bond Builder Pro Size 16.9 oz. 1 Bond Builder Demi Prepack 2 Color Care Shampoo 12 oz. 2 Color Care Conditioner 12 oz. 2 Instant Restore & Protect Reconstructor 12 oz. 1 Color Bowl 1 Color Brush 1 Apron 3 Mirror Clings 3 Wall Charts 1 Easel Cards 3 pk. 1 4-Paneled Easel Card 1 Window Decal BB3800 SAVE SAVE b3 Demi Permanent 13% 20% Conditioner Kitb3 Large b3 Bond Builder Purchase 1: SAVEIntroductory Kit Retail Revenue Kit 33% Demi Permanent Conditioner LiterPurchase: Purchase 4 Each: Recieve 1 Each FREE:1 Bond Builder Pro Size 16.9 oz. Color Care Shampoo 12 oz.2 Color Care Shampoo 12 oz. Color Care Conditioner 12 oz. Bond Builder 4 oz.2 Color Care Conditioner 12 oz. Instant Restore & Protect Recontructor 6 oz. Dosage Syringe2 Instant Restore & Protect Reconstructor 6 oz. Color Applicator Brush Receive 1 Each FREE: Color BowlRecieve FREE: Color Care Shampoo 12 oz. BB37001 Color Care Shampoo 12 oz. Color Care Conitioner 12 oz.1 Color Care Conditioner 12 oz. Instant Restore & Protect Reconstructor 6 oz.1 Instant Restore & Protect Reconstructor 6 oz. BB38201 Color Bowl1 Color Applicator Brush1 Marketing MaterialsBB350010 MARCH/APRIL 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

BEFORE AFTER NEW! Root Cover-Up Cream To Stick for Detailed Application STE-6400 Black STE-6300 Dark Brown STE-6200 Medium Brown STE-6100 Light Brown • PRECISE APPLICATION • SHAMPOOS OUT • NO DRYING TIME • NOT STICKY OR WAXY This waxless stick provides instant, targeted coverage to unwanted gray regrowth. Leaves hair smooth, soft & shiny. Perfect for the hairline, temple area and brows.SAVE NEW! NEW! 15% Root Cover-Up Stick Root Cover-Up Stick Essentials Stylist Kit Essentials Salon Kit Includes 1 Each: Includes: Black 3 Black Dark Brown 3 Dark Brown Medium Brown 3 Medium Brown Light Brown 3 Light Brown 1 FREE Counter Display STE-INT03 4 Testers (1 of each shade) STE-PPKSTE15SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 MARCH/APRIL 2018 11

SAVE NEW! Calua Demi 38%NEW! Anti-Yellow Effect Developer Lotion 32 oz.Violet Conditioner CDEDL32Purchase 1: Blacklight Intro 3Blacklight Conditioner Professional Formula 32 oz. $119.99Receive 2 Free: Salon Value $187.88Blacklight Conditioner Retail Formulas 8.5 oz. Includes 1 Each:OGBLVCL Blue Shampoo Professional Formula 32 oz. SAVE Violet Shampoo Professional Formula 32 oz. 36% Extra Blonde 1 lb. Cool Toned Blonde 1 lb. Balayage Clay Lightener .55 lb. Original Cream 14 oz. Smart Developer 20 Volume 32 oz. Smart Developer 40 Volume 32 oz. OGBLI3Calura Intro 1 SAVE 37%Includes: SAVE108 Calura Permanent Shine Hair Color 4 oz. Calura Intro 2 41%2 10 Volume Developer 32 oz.2 20 Volume Developer 32 oz. Includes:2 30 Volume Developer 32 oz.1 40 Volume Developer 32 oz. 36 Calura Permanent Shine Hair Color 4 oz.1 Blacklight Cream 14 oz. 4 Volume Developer 32 oz. (1 Each 10, 20, 30 & 40)1 Blacklight Cool Toned Blonde 1 lb. 1 Blacklight Cream 14 oz.1 Alcove Hydrating Shampoo 32 oz. 1 Blacklight Cool Toned Blonde 1 lb.1 Alcove Hydrating Conditioner 32 oz. 1 Alcove Hydrating Shampoo 32 oz.1 Alcove Cuticle Sealer 32 oz. 1 Alcove Hydrating Conditioner 32 oz.1 Stain Remover 8 oz. 1 Alcove Cuticle Sealer 32 oz.1 Stain Protector 8 oz. 1 Stain Protector 8 oz.1 Technical Apron 1 Digital Scale1 Digital Scale 2 Mixing Bowls2 Mixing Bowls 2 Colour Brush2 Colour Brush 1 Blacklight Spatula1 Blacklight Spatula 1 Shade Selector1 Shade Selector OCCINTRO2OCCINTRO112 MARCH/APRIL 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

SAVE SAVE SAVE28% 28% 41%Beardbox Scumbox Hog IntroIncludes: Purchase: Purchase:4 Beard Balm 1.3 oz. 2 Green Pomade Pigs 4 oz. 4 Red Pomade Pigs 4 oz.4 Beard Foam 2.36 oz. 2 Blue Pomade Pigs 4 oz. 4 Green Pomade Pigs 4 oz.4 Aftershave 3.38 oz. 2 Pink Pomade Pigs 4 oz. 4 Blue Pomade Pigs 4 oz.3 Shave Cream 3.38 oz. 2 Fiber Pomade Pigs 4 oz. 4 Pink Pomade Pigs 4 oz.1 Shave Cream 10 oz. 2 Clay Matte Pomade Pigs 4 oz. 4 Fiber Pomade Pigs 4 oz.1 FREE Display 1 50% Off Education Cluster Clas Voucher ($37.50 Value) 4 Clay Matte Pomade Pigs 4 oz.BEARDINTRO18 4 Fiber Gel 3.38 oz. Receive 1 Each FREE: 3 Daily Shampoo 11.83 oz. SAVE 3 Scrub Shampoo 11.83 oz. 36% Blue Pomade Hog 12 oz. 3 Daily Conditioner 11.83 oz. Fiber Pomade Hog 12 oz. 3 Grooming Tonics 11.83 oz. Display 3 Hair Tonics 11.83 oz. 3 Beard Balm 1.3 oz. SCUM2018 3 Beard Foam 2.5 oz. 3 Aftershave 3.38 oz.Reuzel Cleanse Buy 6 Get 1 Free 3 Shave Cream 3.38 oz.'n Tonic Intro Gravity Feed 3 Shave Cream 10 oz.Purchase: Choose From: Receive FREE:2 Daily Shampoo 11.83 oz. REU-REDGRAV Red Pigs 1 Daily Shampoo 33.81 oz.2 Scrub Shampoo 11.83 oz. REU-GREENGRAV Green Pigs 1 Scrub Shampoo 33.81 oz.2 Daily Conditioner 11.83 oz. REU-PINKGRAV Pink Pigs 1 Daily Conditioner 33.81 oz.2 Fiber Gel 3.38 oz. REU-BLUEGRAV Blue Pigs 2 Liter Pumps3 Grooming Tonic 11.83 oz. REU-FIBERGRAV Fiber Pigs 1 Pink Pomade Hog 12 oz.3 Hair Tonic 11.83 oz. REU-CLAYGRAV Clay Matte Pigs 1 Blue Pomade Hog 12 oz.1 50% Off Education 1 Fiber Pomade Hog 12 oz. Cluster Class Voucher ($37.50 Value) Receive 1 Free: 1 FREE Education Cluster Class Voucher ($75.00 Value)Receive 1 Each FREE: Matching Gravity Feed 1 Barber Pole Display 1 Window StickerDaily Shampoo 33.81 oz. 1 Open & Close License Plate SignScrub Shampoo 33.81 oz. 1 10 Signature Haircuts DVDDaily Conditioner 33.81 oz. 1 Schorem RecordFREE POP Kit HOG2018 Includes: 1 POP Cards 12 Retail Bags 1 Window Sticker 2 PumpsCLEANINTRO18SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 MARCH/APRIL 2018 13

SAVE PBO Essentials27% Purchase 1 Each: Personalized Blow Out 33.8 oz. Clarifying Shampoo 33.8 oz. Receive FREE: 1 PicturePerfect Hair™ Bond Sealing Masque 33.8 oz. 2 PicturePerfect Hair™ Bond Sealing Masque 4 oz. 1 Smoothing Therapy Quick Guide Brochure 1 Large Certified Salon Window Cling 5 Consumer Brochures KCPBOESSNKST Smoother PBO Stylist Edition SAVE 25%Purchase 1 Each: Purchase 1 Each:Natural Keratin Smoothing Treatment 16 oz. Personalized Blow Out 16 oz. Clarifying Shampoo 16 oz.Receive FREE: Receive 1 Each FREE:3 Infusion Keratin Replenisher 2.5 oz.1 Smoothing Therapy Quick Guide Brochure PicturePerfect Hair™ Bond Sealing Masque 16 oz. PicturePerfect Hair™ Bond Sealing Masque 4 oz.KCNKSTSMTHR Smoothing Therapy Quick Guide Brochure KCPBOSTYLSAVE Kerawhip Hydrating20% Cream Conditioner 8.5 oz KCITKWHIP214 MARCH/APRIL 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

SAVE X6 X647% SAVE + 20% FREEBrighter Blonde Blondeshell All Kerahold® Retail Promo DevelopersPurchase 2 Each: Liters Purchase 6 Each:It’s A Blonde Thing® Keratin Lightening System® 1 lb. Choose From: Blondeshell Debrass & Brighten Shampoo 13.5 oz.Receive 1 Each FREE: KCCTDEVO Zero Lift Receive 6 at 20% Off: KCCTDEV10 10 VolumeBlondeshell® Debrass & Brighten Shampoo 33.8 oz. KCCTDEV20 20 VolumeBlondeshell Debrass & Brighten Conditioner 33.8 oz. Blondeshell Debrass & Brighten Conditioner 13.5 oz. KCCTDEV30 30 Volume KCCTDEV40 40 VolumeKCCTBRBLND KCBLRTLVitalshot Bucket Deal Grow your businPurchase 4 Each: essVitalshot Bond Rebuilder 10-Pack X4Receive 1 Each FREE:Vanilla Bean Deep Conditioner 33.8 oz.Vitalshot In-Salon Display BucketVitalshot Trifold BrochureKCVSBKTDLKeratin Care X3 Keratin Color Care X3Retail Duo Promo SAVE Retail Duo Promo SAVE 50% 50%Purchase 3 Each: Purchase 3 Each: X3 X3Care Shampoo 13.5 oz. Color Care Shampoo 13.5 oz.Receive 50% Off : Receive 50% Off :3 Care Conditioner 13.5 oz. 3 Color Care Conditioner 13.5 oz.1 FREE Retail Duo Pop-Up Tent 1 FREE Retail Duo Pop-Up TentKCCARE13.5DUO KCCOLORCARE13.5DUOSWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 MARCH/APRIL 2018 15

16 MARCH/APRIL 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

NEW!Style Lab FormingPaste Promo KitPurchase 10 Each:Style Lab Forming Paste 4 oz.Receive FREE:2 Style Lab Forming Paste 4 oz.10 Perfect Hair Day Shampoo Samples 1 oz.10 Perfect Hair Day Conditioner Samples 1 oz.LP-02232 SAVE 30%X10 SAVE Style Lab Core 45% Promo Kit Purchase 10 Each: Any Style Lab Core Full Size Products Receive 2 Each FREE: Style Lab Products (Matching) NO MIX OR MATCHSWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 MARCH/APRIL 2018 17

SAVE SAVE50% 39%Booth Renter Intro* Salon IntroPurchase 1 Each: Purchase 3 Each: Velvet Moisture Shampoo 8.5 oz.Velvet Divine Moisture Shampoo 8.5 oz. Velvet Daily Conditioner 8.5 oz.Velvet Divine Daily Conditioner 8.5 oz. Velvet Hair Masque 6.7 oz.Velvet Divine Hair Masque 6.7 oz. Velvet Leave-In Conditioner 4 oz.Velvet Divine Leave-In Conditioner 4 oz. Velvet Styling Potion 3.4 oz.Velvet Divine Styling Potion 3.4 oz. Velvet Dry Finish Texture Spray 6.5 oz.Divine Dry Finish Texture Spray 6.5 oz. Illuminati Divine Shine Holographic Serum 4.06 oz.Illuminati Divine Shine Holographic Serum 4.06 oz. Shine Holographic Serum 4 oz.Receive 1 Each FREE: Receive FREE:Velvet Divine Moisture Shampoo 8.5 oz. 1 Velvet Moisture Shampoo 25.3 oz.Velvet Divine Daily Conditioner 8.5 oz. 1 Velvet Daily Conditioner 25.3 oz.Velvet Divine Hair Masque 6.7 oz. 3 Velvet Hair Masque 6.7 oz.Velvet Divine Leave-In Conditioner 4 oz. 3 Velvet Leave-In Conditioner 4 oz.Velvet Divine Styling Potion 3.4 oz. 3 Velvet Styling Potion 3.4 oz.Divine Dry Finish Texture Spray 6.5 oz. 3 Velvet Dry Finish Texture Spray 6.5 oz.Illuminati Divine Shine Holographic Serum 4.06 oz. 1 Illuminati Divine Shine Holographic Serum 4.06 oz.SS-FS SS-SALONINTRO*LIMITED ONE TIME PURCHASE18 MARCH/APRIL 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

inspired by real life all our p r i v éinspired by real life education is online education inspired by real life we know you thrive on the go, you deserve education that works inspired by real life with your lifestyle which is whyinspired by real life wei npsproi rveiddbeyfrreeael loifne line education. get it where you want it – youtube,stylist swag bag SAVE facebook, or our website – we’re creating 44% a library of styling, cutting, and productincludes: SAVE 20% knowledge videos just for you.vanishing oil 4 oz.dry shampoo 5.75 oz. get it online,finishing hair spray 9 oz. whenever.#careforall v-neck tee (medium) wherever.black drawstring bagPRV0006 privéproducts.com live classesstarter box be sure to follow us on facebookpurchase: for our weekly facebook live classes.2 of each retail size #takeovertuesdayreceive free: for the brightest1 of each care duo 16 oz. blondes1 of each styling productmerchandising support ($200 value) #careforall v-neck tee, product brochures, retail bags, shelf talkers, hair ties, price list and more!PRVDOOR17 compared to most other blonding products on the market, our unique formula tones and brightens a wider spectrum of unwanted brassiness. shh... the secret is an extra ingredient called violet #2privéproducts.com MARCH/APRIL 2018 19SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481

Time to Play with Free Argan Oil Clay SAVE 46%SAVE25% SAVE 33% Shape Up Extend Your Style Award Winning Style Duo Essentials Purchase 4 Each: Purchase 1 Each: Purchase 1 Each: neuStyling extender 8.5 oz. neuStyling clay® 1.8 oz. reNeu shampoo 10.1 oz. Receive FREE: reNeu condition 8.5 oz. Receive 50% Off : 2 neuStyling extender 8.5 oz. Receive 1 FREE: 1 neuStyling clay® 1.8 oz. 1 Extend Your Style Tent Card NM-P1803-1 neuRepair argan oil 6.8 oz. NM-P1803-5When definition and shape with NM-P1803-3touchable hold are what youwant, you need neuStyling clay.20 MARCH/APRIL 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

SAVE SAVE Free Seeds!25% 30% TOGETHER WE CAN MAKE A DIFFERENCE!Gina Scipioni’s Meant to Bee SAVE THE BEES!Design TeamFavorite Purchase 1 Each: The decline of bees, butterflies and all pollinators is alarming.Purchase 1 Each: neuMoisture intensive masque® 6.8 oz. NEUMA invites you to join us in creating lush flowerneuStyling smoothing crème 8.5 oz. Receive 1 Each FREE: gardens to nourish these essential partners inReceive 1 at 50% Off: neuMoisture instant fix® 2.5 oz. promoting a balanced environment and supporting NEUMA Wildflower Seed Packet the global food chain.neuStyling texturizer 3.4 oz. NM-P1803-2 A portion of all NEUMA’s Meant to BeeNM-P1803-4 promotional sales will go to pollinator.org. GET ALL THE STYLE-ABILITY 30% Backbar Savi YOU NEED WITH A FRIZZ-FREE, FLYAWAY-FREE FINISH. GINA REFERS TO THIS STYLING DUO AS “HEAVEN!” ngsSUSTAINING BACKBARENJOY 30% SAVINGS ON NEUMA 64 OZ.SHAMPOO AND CONDITIONSWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 MARCH/APRIL 2018 21

SAVE 31%Nourishing SAVE 25%Collection Nourishing NourishingPurchase 1 Each: Shampoo ConditionerNourishing Shampoo 12 oz. 33 oz. 33 oz.Nourishing Conditioner 12 oz. LNS33 LNC33Receive 1 FREE:Smoothing Crème 8.45 oz.L-NCDUO-SCFinishing Deep DeepHairspray Conditioner Conditioner10 oz. 8.45 oz. 33 oz.LFS10 LDPC8 LDPC3322 MARCH/APRIL 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

Sea Texture Spray 5 oz. VBSEAT182US Gives hair natural, lived-in texture with light hold and volume. Formulated to add grit and separation for an effortless, undone style. NEW! Sea Duo SAVE 42%SAVE Includes 1 Each: SAVE42% 42% Sea Shampoo 12 oz. Sea Conditioner 12 oz. Detangling Comb VBPRO1802US SAVE 42%Volume Duo Hydrate Duo Ghost DuoIncludes 1 Each: Includes 1 Each: Includes 1 Each:Volume Shampoo 12 oz. Hydrating Shampoo 12 oz. Ghost Shampoo 12 oz.Volume Conditioner 12 oz. Hydrating Conditioner 12 oz. Ghost Conditioner 12 oz.Detangling Comb Detangling Comb Detangling CombVBPRO1801US VBPRO1803US VBPRO1804USSWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 MARCH/APRIL 2018 23

TOOLS ENZO MILANO SX ENZOcool Comb 895890000267 The most advanced professional heating brush on the market ENZO utilizes exclusive heating technology, Tribostatic®2 that increases heat recovery two times faster! Tourtanuim™ coated & heated bristles provide a smooth flawless finish coupled with ENZOcool Scalp™ which prevents scalp burning both provide optimal results. FROM FAST DRYING TO BEAUTIFUL STYLINGNEW! T3 Cura Luxe Hair Dryer NEW!88334976840 T3 Cura Hair Dryer • 5 Heat & 2 Speed Settings 88334976820 • Volume Booster Switch • Auto Pause Sensor • 9ft. Cord with Cord Wrap • 2-Year Warranty • 3 Heat & 2 Speed Settings • 9ft. Cord with Cord Wrap • 2-Year Warranty24 MARCH/APRIL 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

TOOLS TOUGHNESS. SHARPNESS. PRECISION. PANASONIC Professional Hair Clipper & Trimmer ER-GP21-K MADE IN JAPAN PANASONIC Professional Hair Clipper ER-GP80-K MADE IN JAPAN8th Sense Dryer + Electronic acceleratorNatures Touch Styler regulates temperature and air flow with infinite combinations.Choose from: Red Lipstick DealREDLIPSTICK+NT Icy Silver Deal 11 Heat Settings!ICYSILVER+NT Sunset Copper Deal Natures Touch StylerCOPPER+NT 618700601 PLUS STYLER PLUS PLUSSTYLER STYLERSWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 MARCH/APRIL 2018 25

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Resurface clarify brighten and smooth away the appearance of wrinkles.Purifying Mask 5X Power Peel Solar DefenseLift, Glow, Firm Resurfacing Pads Non-tinted Broad Spectrum1 oz. 30 pk. SPF 50 1.7 oz.HPTSPM HPTS5XPP HPAWSD1.7 P aint energy int o hair!Balay Box 2.0Includes 1 Each:Sunlights Balayage Lightener 17.6 oz.The Balay Wrap - MediumThe Balay CombThe Loader BrushNEW! Sunlights Advanced Education DVDTHEBALAYBOX2.0SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 MARCH/APRIL 2018 27

SHOP ONLINE NOW AT SWEISINC.COMSHOP 24/7 | ONLINE ORDERING | LATEST PROMOSFIND ALL THE LATEST PROMOS & NEW PRODUCTS!CHECK OUT PRODUCT INFO & HOW-TO VIDEOS! REGISTER TODAY!Offers available while supplies last. Prices are subject to change without notice. We reserve the right to limit the quantities and correct pricing errors. Illustrations may not reflect the actual size of the product for sale. No reproduction is allowed without written permission from Sweis, Inc. © 2018 SWEIS, Inc. SWEISINC.COM SOUTHERN CALIFORNIA & NEVADA 877.633.1717 NORTHERN CALIFORNIA & NEVADA 888.478.4481