RegionalPsychiatry_BrandGuide_0720

Regional Psychiatry Basic Brand Guide 7.27.20 Presented and Created by: Fountain Forward

Regional Psychiatry Basic Brand Guide Logo Usage Our logo is the touchstone of our brand and one of our most valuable visual assets. Please, follow these guidelines for proper usage. • The preferred way to use the Regional Psychiatry logo is on a white/light background, without heavy or complicated patterns in the background. Main Logo – Icon on the left and text logo stacked on the right • No other logo colors are permitted outside of what is shown in this guide.

Regional Psychiatry Basic Brand Guide Incorrect Logo Usage DO NOT: • Change the logo’s orientation • Move the icon or rearrange elements • Add effects to the logo (i.e. Drop shadows, lighting effects, outlines, etc. • Scale the logo disproportionately • Change the logo colors • Attempt to recreate the logo • Place the logo on busy photography or patterned background

Regional Psychiatry Basic Brand Guide Brand Colors Consistent use of the Regional Psychiatry brand color palette will not only reinforce the brand, but also communicate a certain feeling to the audience. Consistency in your brand from colors to fonts communicates stability, trust, confidence. RGB: 0, 54, 66 RGB: 0, 111, 126 RGB: 0,141,160 RGB: 109, 109, 109 RGB: 191, 191, 191 CMYK: 100, 49, 45, 61 CMYK: 100, 36, 42, 16 CMYK: 100, 14, 35, 1 CMYK: 55, 45, 45, 23 CMYK: 27, 21, 21, 1 HEX: 003642 HEX: 006F7E HEX: 0097A7 HEX: 6D6D6D HEX: BFBFBF Logo Colors / Primary Colors Secondary Colors

Regional Psychiatry Basic Brand Guide Logo / Headlines / Body Copy Montserrat Bold - REGIONAL Typography Montserrat Regular – PSYCHIATRY Font choice and typography are another way to Website Headlines / CTAs communicate your brand identity to your customers. Roboto - Now Accepting Insurance You want them to be easily read, while tying to your brand visuals. You want fonts to compliment not compete. The fonts listed are used in the logo and on the website. These are the recommended fonts for the brand

Regional Psychiatry Basic Brand Guide Collateral Examples and Visual Identity