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Volume 1, Issue 1 May 2021 Jasmin Infotech SDRConnect Hi Team, [TODO—Editorial] Special points of This story can fit 175-225 words. membership lists. You might con- Caption describing picture or interest: sider purchasing a mailing list graphic. The purpose of a newsletter is to from a company.  Briefly highlight your provide specialized information to point of interest a targeted audience. Newsletters If you explore the Publisher cata- here. can be a great way to market your log, you will find many publica- product or service, and also create tions that match the style of your  Briefly highlight your credibility and build your organi- newsletter. point of interest zation’s identity among peers, here. members, employees, or vendors. Next, establish how much time and money you can spend on your  Briefly highlight your First, determine the audience of newsletter. These factors will help point of interest the newsletter. This could be any- determine how frequently you here. one who might benefit from the publish the newsletter and its information it contains, for exam- length. It’s recommended that you  Briefly highlight your ple, employees or people interested publish your newsletter at least point of interest in purchasing a product or request- quarterly so that it’s considered a here. ing your service. consistent source of information. Your customers or employees will You can compile a mailing list look forward to its arrival. from business reply cards, custom- er information sheets, business cards collected at trade shows, or Inside this issue: Inside Story 2 Secondary Story Headline Inside Story 2 This story can fit 75-125 words. story. Develop the headline before Exceeds Goals, and New Office you write the story. This way, the Opens Near You. Inside Story 2 Your headline is an important part headline will help you keep the of the newsletter and should be story focused. Inside Story 3 considered carefully. Examples of possible headlines Inside Story 4 In a few words, it should accurate- include Product Wins Industry ly represent the contents of the Award, New Product Can Save Inside Story 5 story and draw readers into the You Time!, Membership Drive Inside Story 6

SDRConnect Big.LITTLE Architecture Click the above box This story can fit 150-200 words. tent to your newsletter is to de- for your Web site. Microsoft fo Big.LITTLE Archi- velop and write your own arti- Publisher offers a simple way to tecure video One benefit of using your news- cles, or include a calendar of convert your newsletter to a Web letter as a promotional tool is upcoming events or a special publication. So, when you’re that you can reuse content from offer that promotes a new prod- finished writing your newsletter, other marketing materials, such uct. convert it to a Web site and post as press releases, market studies, it. and reports. You can also research articles or find “filler” articles by accessing While your main goal of distrib- the World Wide Web. You can uting a newsletter might be to write about a variety of topics sell your product or service, the but try to keep your articles key to a successful newsletter is short. making it useful to your readers. Much of the content you put in A great way to add useful con- your newsletter can also be used News “To catch the reader's attention, place an interesting sentence or quote from the story here.” Caption describing picture or graphic. Page 2

Volume 1, Issue 1 Quiz [TODO] This story can fit 150-200 words. tent to your newsletter is to de- for your Web site. Microsoft velop and write your own arti- Publisher offers a simple way to One benefit of using your news- cles, or include a calendar of convert your newsletter to a Web letter as a promotional tool is upcoming events or a special publication. So, when you’re that you can reuse content from offer that promotes a new prod- finished writing your newsletter, other marketing materials, such uct. convert it to a Web site and post as press releases, market studies, it. and reports. You can also research articles or find “filler” articles by accessing Caption describing picture While your main goal of distrib- the World Wide Web. You can or graphic. uting a newsletter might be to write about a variety of topics sell your product or service, the but try to keep your articles “To catch the reader's key to a successful newsletter is short. attention, place an making it useful to your readers. Much of the content you put in interesting sentence or A great way to add useful con- your newsletter can also be used quote from the story here.” Reminders [TODO] Caption describing This story can fit 100-150 words. If the newsletter is distributed president, or an editorial. You picture or graphic. internally, you might comment can also profile new employees The subject matter that appears upon new procedures or im- or top customers or vendors. in newsletters is virtually end- provements to the business. less. You can include stories that Sales figures or earnings will focus on current technologies or show how your business is innovations in your field. growing. You may also want to note busi- Some newsletters include a col- ness or economic trends, or umn that is updated every issue, make predictions for your cus- for instance, an advice column, a tomers or clients. book review, a letter from the Tech bites [TODO] This story can fit 75-125 words. ing images that appear to be out Once you have chosen an image, of context. place it close to the article. Be Selecting pictures or graphics is sure to place the caption of the an important part of adding con- Microsoft Publisher includes image near the image. tent to your newsletter. thousands of clip art images from which you can choose and Think about your article and ask import into your newsletter. yourself if the picture supports There are also several tools you or enhances the message you’re can use to draw shapes and sym- trying to convey. Avoid select- bols. Page 3

Jasmin Infotech This would be a good place to insert a short paragraph about your organiza- tion. It might include the purpose of the organization, its mission, founding 119, Velachery-Tambaram date, and a brief history. You could also include a brief list of the types of main road products, services, or programs your organization offers, the geographic area Chennai - 600100 covered (for example, western U.S. or European markets), and a profile of the Tamilnadu types of customers or members served. India It would also be useful to include a contact name for readers who want more Phone: +91 44 6666 9600 information about the organization. Fax: 555-555-5555 Email: [email protected] Jasmin Infotech Embedded solutions partner Www.jasmin- infotech.com Back Page Story Headline This story can fit 175-225 words. tion is small, you may want to list the names insert a clip art image or some other graphic. of all employees. If your newsletter is folded and mailed, this story will appear on the back. So, it’s a good If you have any prices of standard products or idea to make it easy to read at a glance. services, you can include a listing of those here. You may want to refer your readers to A question and answer session is a good way any other forms of communication that to quickly capture the attention of readers. you’ve created for your organization. You can either compile questions that you’ve received since the last edition or you can sum- You can also use this space to remind readers marize some generic questions that are fre- to mark their calendars for a regular event, quently asked about your organization. such as a breakfast meeting for vendors every third Tuesday of the month, or a biannual A listing of names and titles of managers in charity auction. your organization is a good way to give your newsletter a personal touch. If your organiza- If space is available, this is a good place to Caption describing picture or graphic.