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CorDuRoi Business Plan_2022

Published by dewryb, 2021-11-09 01:06:50

Description: This document breaks down the plans of Dewry DuRoi and the CorDuRoi business model - 2022.

Keywords: Dewry DuRoi,CorDuRoi,Dewry DuRoi Bradford,Fashion,NYFW,New York Fashion Week,American Fashion,Beauty,Luxury


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I. EXECUTIVE SUMMARY We are pleased to announce the hard launch of the CorDuRoi brand for Fall 2022. We already have our All- Star Team formed and ready to strike! With seasoned New York fashion designer & former Sean John & Steve Madden Creative Director Dewry DuRoi Bradford at the helm as Creative Director and CEO. We also have 15- year green-energy retailer Brian Wentzel as Chief Operations Officer, Joseph Dos Santos, who grew the Tommy Hilfiger brand from $1.5-million to $8-billion in brick & mortar and on-line sales as our Logistics Director and Jason Jacobs, Celebrity Merchandiser and Salesman with established retail relationships worldwide. We now set out to make our impact on the multi-billion dollar Luxury Industry. The global luxury goods market is expected to increase from US$309.6 billion in 2021 to US$382.6 billion in 2025 at a CAGR of 5.4% (according to With our master e-commerce expert, salesman and Logistic/Operations Director, we have a strong plan to make the CorDuRoi brand a potent staple in American Fashion. To conduct proper business within the Industry, we need capital to support our product development and marketing plans for our Fall 2022 hard launch. Receiving the initial funds now will allow us the opportunity for research & development, product placement and marketing campaigns to ensure the success of our launch. As established companies prepare for Spring 2022, we will put all of our efforts towards Fall 2022. To accomplish this, we are proposing a budget of $5-million for the next 5-years. Below, you can review the payment schedule that we’re proposing as well. CorDuRoi Fashion Show in Times Square, NYC - 2021

II. COMPANY OVERVIEW Company Summary: CorDuRoi is a luxury brand created by New York Fashion Designer - Dewry DuRoi Bradford with timeless and permanent fashion celebrating the life and success of entrepreneurs everywhere. It represents the weekly ritual of sport, travel and leisure with a touch of romance embodied. It’s about “personal indulgence” and not “inconspicuous consumption“ which is what defines luxury today. Mission Statement: CorDuRoi’s mission is to become the most coveted luxury brand reminiscent of the old aristocracy in Europe but with modern silhouettes, which will position owners, stakeholders and employees of the brand to reap monetary benefits as well as a major increase in status worldwide. Purpose: Our purpose is driven by Dewry DuRoi’s desire to create the best apparel, footwear, bags, fragrance and accessories in the Luxury Market. With this mindset, he sets out on this remarkable journey to find top- level fabric mills, tanneries, jewelry artisans, fragrance houses and garment factories to produce what he calls the brand of ages… CorDuRoi. As the Greeks would say, “This is not for the hoi polloi.” Company History: The brand CorDuRoi, whose name is a derivative of the French phrase: \"Cord or Cloth of the King\" pays homage to King Louis XIV who during his reign made France the “purveyors of all things Fashion.\" To memorialize what his era spawned for fashion, the silk linings and exterior consists of various sublimation prints of the paintings that are found in the most coveted landmarks such as the Versailles Palace that King Louis XIV built. CorDuRoi Fashion Show in Times Square, NYC during New York Fashion Week - 2021 CorDuRoi was officially established during the corona virus pandemic in 2020 when Dewry DuRoi began designs for what would be the first solar backpack. During that process, Luca Botticelli from one of the famous shoe families from the famous shoe district in Le Marche, Italy reached out to him to produce a collection of 10- sneaker designs of which he designed 5 in 2021… 3 of which were of the CorDuRoi brand. The Botticelli family is famous for kick-starting the shoe valley movement in Italy after WWII which lies as a 50-km piece of land responsible for the success of giant brands, such as Prada, Gucci, Tod's, Fendi, and Chanel and hundreds other independent footwear brands. Once the sneakers and bag were produced, Dewry DuRoi decided to create a 17-piece apparel collection consisting of blazers, jackets, cap and hoodies, to complete the Collection. On August 18, 2021, Dewry DuRoi produced his first photo-shoot with collaboration between CorDuRoi and New York City’s own Diamond District Guru - Mike Nekta who is known worldwide for forging the most stunning diamond sets, rare stones and complicated pieces of jewelry. On September 4, 2021, Dewry DuRoi showcased the CorDuRoi Collection during New York Fashion Week for The Fashion Week Experience runway fashion show in Times Square, NYC.

Mike Nekta x CorDuRoi photo-shoot - 2021 CorDuRoi Fashion Show in Times Square, NYC during New York Fashion Week - 2021 CorDuRoi Footwear designed by Dewry DuRoi - produced in Le Marche, Italy

Other important dates: Initial Trademark Filing: January 21, 2016 Website, Instagram & Facebook Launch: December 1, 2020 Collection Soft Launch in Times Square, NYC: September 4, 2021 Collection Soft launch during the Bronx Music Festival: September 18, 2021 III. MARKET ANALYSIS Target Market & Services: CorDuRoi will service the National and International Customer who seeks out fresh luxury brands online as well as brick & mortar. Most luxury goods brands we know have been started over a century ago as simple one man or woman shops that sold beautiful handcrafted pieces. Today, the companies still carry their names but are controlled by a small group of tycoons who in the last 2-decades turned them into multi-billion dollar corporations. Their primary customer is an upper-income woman between 30-50 years old. In Asia, the customer age begins at 25. CorDuRoi’s target market is the young-adult to middle age demographic - Male/Female 25-45. They are interested in buying the finer things in life and adore garments that represent their aspired stature in society. They are executives or entrepreneurs heavily into music, sports, travel, fashion, entertainment and healthy lifestyle with disposable income. Luxury History: In the late 19th Century, with the fall of The Monarchy and the rise of industrial fortunes, luxury became the domain of the old-moneyed aristocrats and elite American families. Until the “Youth-Quake” of the 1960’s and the political revolutions in the Western World during that time pulled down social barriers including the ones that separated the rich from the rest. Luxury went out of fashion… and it stayed out of fashion until a new and financially powerful demographic: the Unmarried Female Executive emerged in the 1980’s. Disposable incomes rose during this time where anyone can move up the ladder. The tycoon and financiers bought or took over ownership of the luxury companies from elderly founders or incompetent ears and turned the companies into to “Brands”. They homogenized everything and then turned their sites on a new target demographic The Middle Market (Teachers, Sales Execs, The Ghetto Fabulous And The Criminally Wealthy). The tycoon launched a 2-pronged attack. First they trumpeted their brands historical legacy and their tradition of hand- craftsmanship to give the brands an air of luxury legitimacy. Then they created the concept of the “HandBag of the season”. That will boost profits and sales. The average mark-up on handbags is 10-12 times the production cost flagship store. Some great examples of this is Louis Vuitton, Hermès & Cartier who were all founded in the 18th or 19th Century by humble artisans for the royal court. For many years, perfume has served as the introduction to a luxury brand for people who cannot afford the more expensive items. These are strategies that we will adopt. Luxury Industry: CorDuRoi caters to the Luxury Market. The global luxury goods market is expected to increase from US$309.6 billion in 2021 to US$382.6 billion in 2025 at a CAGR of 5.4% (according to Even though cutbacks on discretionary spending and an uncertain economic climate triggered by the COVID-19 pandemic resulted in a sharp fall in demand in 2020, the resurgence in Chinese spending and the increasing dominance of Millennials and Generation Z is expected to drive the market in the medium term. Asia is expected to witness the highest spending, riding the crest of Mainland China’s resurgence, and is followed by Europe, North America, South America, Africa, and Australia and Oceania. Currently, 35 major brands control 50% of the luxury business: Louis Vuitton, Gucci, Prada, Hermès, Georgio Armani and Chanel have annual revenues in excess of $1Billion. This is largely because of their streamlined business model created by the world’s largest luxury goods owner, Bernard Arnault.

CAGR Compound Annual Growth Rate of top luxury brands: IV. SWOT ANALYSIS CorDuRoi WEAKNESSES STRENGTHS SWOT • Lack of payroll for new hires • Company and Industry knowledge • Lack of funding for research & development • Personal Connections • Leadership and • Lack of funding for marketing & promotions communication skills • Management accounting • No showroom in the heart of the fashion district and controls • Strategy Planning THREATS • Risk management • Pace of technology change OPPORTUNITIES • Ageism: perception that • Attend conferences and youth are more creative network to learn about new trends, technologies, methods andapproaches • Embrace change and empower young talent to remain relevant • Sell the value of talents such as management accounting, strategy planning and riskmanagement • Leverage personal connections to be an agent of change

V. OPERATING PLAN Operational Structure: LVMH’s billionaire tycoon - Bernard Arnault said, “If you control your factory, you control your quality... if you control your distribution, you control your image.” CorDuRoi’s company will be a multi-tiered business model complete with a design team, marketing team, sales team, production team, graphics team and human resources. In this early stage of our company, I will have one operations director - Joseph Dos Santos, one sale director – Jason Jacobs, one designer & graphics design director – Dewry DuRoi and one chief operations officer – Brian Wentzel. We will have 2-types of services: Direct To Customer & Direct to Wholesaler/Retailer. We will use 3PL’s as our distribution center, which will have a fully functioning pick & pack service for our inventory to be shipped directly to customers. They will manage customer service as well as any returns. Even though luxury online sales are gaining market share worldwide, the importance of the physical store continues to increase. Companies follow different strategies to augment their retail experience in the days of e- Commerce. Interestingly, digital-born luxury companies are now opening physical stores to increase traffic to their e-Commerce stores, enhance brand legitimacy, provide the touch-and-feel lacking in an online store, and improve local community engagement. An overall Luxury 4.0 model is emerging, which is characterized not only by the growth of the online sales channel but by the digitalization of a consumer’s entire luxury shopping journey. Other important dates: Initial Prototypes: April 1, 2022 Salesman Samples: May 1, 2022 Send out for Editorials/Product Placement: May 1 - June 30, 2022 Buyers Sales Meetings: May 1-June 30, 2022 FFANY Market Week Trade Show (New York): August 1-5, 2022 Footwear Trade Show New York): August 2-4, 2022 Project Trade Show (Las Vegas): August, 2022 Agenda Trade Show (Las Vegas): August, 2022 Curve Trade Show (New York): August, 2022 Magic Trade Show (Las Vegas): August 8-10, 2022 CorDuRoi Fashion Show in Times Square, NYC during New York Fashion Week - 2021

VI. EXECUTIVE TEAM The CorDuRoi team currently consists of Dewry Bradford – Chief Executive Officer who launched 2-brands during The Fashion Week Experience, CorDuRoi & HealthJox live in Times Square, NYC; Brian Wentzel – Chief Operating Officer who launched his health product company – Gone Green; DEWRY BRADFORD – Chief Executive Officer/Creative Director In 1999, Dewry DuRoi Bradford set out to pursue a career in fashion. After attending the prestigious Fashion Institute of Technology (F.I.T.) in New York City, he officially launched his career in fashion. His very first collection was for the famed music group Wu-Tang which he created and developed their brand “Wu- Wear” with then creative designer, Kevin Leong. From there, he created and designed collections for various celebrities such as Outkast, J-Lo, Nelson Mandela, Sean “Diddy” Combs, Jay-Z, Fabolous, Michael Vick, Richie Rich, Vinnie from Naughty by Nature and Russell Simmons. Dewry DuRoi enjoyed years of success in lifestyle-outerwear as Creative Director of Sean John, Ecko International, Steve Madden and Phat Farm. In 2005, after head designing for a number of brands, Mr. Bradford launched ASQUI LLC that became the force behind many of the ready to wear collections today. Quickly making a favorable stamp in the Fashion Industry as an expert Outerwear and Leather Designer, Dewry DuRoi set his sights on the Athletic aspect of the Fashion Industry. He acquired deals with conglomerates such as Americo/Highlife to manage the K1X, And-1, Protégé’ and Michael Vick brands. Underneath the Pirigi Group, he designed for Puma Kids. Mr. Bradford was notably chosen in 2012 to present a collection of new directional designs to Brand Jordan’s executive team in Portland, Oregon. At the end of 2020, Dewry DuRoi launched the sneaker collections for CorDuRoi & HealthJox designed in Brooklyn, New York and produced in Le Marche, Italy. He designed a total of 5 sneakers, 2 for HealthJox and 3 for CorDuRoi. He immediately began designing what would be the apparel collection for each brand. BRIAN WENTZEL – Chief Operations Officer Brian Wentzel’s first business was a hip hop clothing brand he created in the late ‘90s at the age of 19 years old called Guru Gear. Based out of Arizona, Brian found himself a little removed from the major hubs of influence (NY, LA, Atlanta, Houston, etc..), but still managed to catch the attention of some of the biggest emerging talent just as they were coming into their prime: Outkast, Black Eyed Peas, Refugee Camp. After many years immersed in this culture and being an advocate for the legalization of cannabis, Brian would eventually leave this behind and begin working in the entertainment industry while finding himself spiritually. Spending many years traveling, healing, and learning, he would eventually create a brand called Gone Green whose mission is to: create social, economic, and environmental solutions for all people worldwide. Focusing on the empowerment of the individual, and guided by the saying that “the best way to heal the environment is to heal the environmentalist”, Gone Green developed the ecommerce platform where they plant a tree for every product you buy and sell supplements, water filtration systems, EMF protection, etc. for supporting the individual on their health and wellness journey while helping the planet at the same time. Gone Green Superfoods ( is an import/export and private label business for manufacturing superfoods and Gone Green Hemp ( is Brian’s exclusive CBD brand that caught the endorsement of Kevin Harrington, an original Shark from Shark Tank and founder of the As Seen On TV brand. JOSEPH DOS SANTOS – Director of Logistics With an extensive history of managing logistics of well known fashion brands and growing them to financial health, Joseph joins the CorDuRoi team officially build the brand from the ground up. Prior to this decision Joseph worked for Tommy Hilfiger who created an incubator to develop new brands. In the 5 years he was with the Hilfiger brand, he launched 8 new brands, which sold to multiple retail channels. He then created the sourcing base, testing standards, monitored compliance adherence, shipping and logistics. The largest was for Kohl's department store where he had to create and deliver 1.5 million garments in 60 to 75 days during Chinese New Year. He was able to do it successfully, 100% on time delivery, without any quality issues. Joe grew the Tommy Hilfiger brand from $150-million to $8-billion in brick & mortar & on-line sales.

Joseph went to work for Jack Threads, an on-line mens retailer who mastered the digital on-line platform and wanted to launch the Jack Threads brand, as they previously sold 3rd party brands on their website. Due to the fact that they didn't know how to go about doing it, they brought in Joseph on board to launch it for them. During his first month, he saved them $450K by reviewing their terms with the factory. They hit sales of almost $50 million in the first year, then they sold the company for a large amount. Joseph then launched the AARMY collection which sold at Net-A-Porter and at AARMY on-line. He then successfully launched a premium collection of technical mens and womens athletic gear. Also the last few years Joe developed mens & womens streetwear collection for Artistix, which is, a brand created by billionaire artist Greg Polisseni. In addition to making the apparel collection, he also set up their supply chain needs from sourcing of raw materials, garment factories, freight forwarders, and warehousing. Prior to the above, which Joseph has been doing for the past 10-years or so, he spent 8-years at the GAP where I was responsible for the product development team in NY and the bulk production team in SF. During his time there he turned the company back to financial health because when he arrived, even making payroll was a challenge but when he left, they had virtually 0 debt and 2 billion in liquid cash. JASON JACOBS – Director of Sales Jason Jacobs is another seasoned addition to the CorDuRoi brand. He joins the CorDuRoi team to create opportunities for product placement in the most coveted stores in America. He comes with extensive relationships with markets around America because of his 20+ years of history selling product for established brands like Tommy Hilfiger and Van Hussen. He will establish relationships with existing stores that he has already sells to. His store relationships include: Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, Jimmy Jazz, Dr Jay’s to name a few. He will also setup positioning during trade shows and conventions to create exposure and media placement for the CorDuRoi brand. CorDuRoi Fashion Show at the Bronx Music Festival, NYC - 2021

VII. OPPORTUNITY We have the ability to design, promote and sell a great brand through our relationship and resources. We can do this more effectively by having the capital to fund our endeavors. The team that we’ve built has done it with established brands and we will do it with CorDuRoi brand as well. Our factories are already compliant with America’s regulations and we already have distribution in all of the markets we are focused on selling to. We offer you the great opportunity to launch the newest luxury collection with us... CorDuRoi. Investor’s role will be: a. Make payments according to our payment schedule and we will do the rest. Our company's role will be to: a. Design the Product b. Manage product development of the brand c. Merchandise the collection d. Manage the Marketing and Promotion of the brand e. Manage the staff of the brand Produce the Product in your compliant factories f. Distribute the Product throughout your distribution network g. Wholesale to your existing clientele h. Digital Retail placement on your existing platform (ex: Mr. Porter) Product Categories: The CorDuRoi brand’s categories are currently: - Outerwear - Footwear - Athletiesure - Backpacks - Caps. We will expand into tee shirts, button down wovens, denim, bottoms, sweater knits, active apparel and handbags and fragrances. Fabrics/Skins Categories: The CorDuRoi brand will expand into top quality fabrics from the best textile mills in the world such as Loro Piana. We will use textiles such as wool, cashmere, short-hair angora, silk and corduroy complete with exotic skins such as Salt-water Crocodile, Ostrich, Sting Ray, Shearling, Persian Lamb, Lamb Suede, Calf-Split, Pebbled Cow and Cow Nappa and gold metal hardware. Product Placement: The CorDuRoi brand will sell at top luxury retailers including: - Bergdorf Goodman - Neiman Marcus - Bloomingdale’s - Lord & Taylor - Open Ceremony - 50 Howard Street - Sacks Fifth Avenue - Nordstrom - House of Bijan - Lisa Kline - Maxfield - Space NK Regent Street - Browns East - Nordstrom

VIII. FINANCIAL PLAN Financial Goals: After each Season, we will conduct a sales assessment meeting to determine the sell-thru of the previous season’s product. That will determine the merchandise we go forward with. Purpose Year 1 Year 2 Year 3 Year 4 Year 5 Loan/Investment Amount Marketing/Promotions $750,000 $350,000 $350,000 $300,000 $250,000 $2,000,000.00 Staffing/Payroll $150,000 $175,000 $200,000 $225,000 $250,000 $1,000,000.00 Research & Development $150,000 $100,000 $100,000 $75,000 $75,000 $500,000.00 Production/Shipping/Storage $100,000 $125,000 $150,000 $200,000 $225,000 $800,000.00 Equipment & Supplies $60,000 $60,000 $60,000 $60,000 $60,000 $300,000.00 Rent (250 sq ft) $36,000 $36,000 $36,000 $36,000 $36,000 $180,000.00 Trade Shows, Festivals, $44,000 $44,000 $44,000 $44,000 $44,000 $220,000.00 Fashion Shows &Presentations $1,290,000 $890,000 $940,000 $940,000 $940,000 $5,000,000.00 Total Ask: $5-million Length of time: 5-year period Payment Schedule: - $1,290,000 year 1 - $890,000 year 2 - $940,000 year 3 - $940,000 year 4 - $940,000 year 5 Projections: - End of year 2 after funding, we are projected to make $750-k in Profit - End of year 3 after funding, we are projected to make $2-million in Profit - End of year 4 after funding, we are projected to make $5-million in Profit - End of year 5 after funding, we are projected to make $10-million in Profit Funding Request: The Company requests a total loan of $5,000,000.00 over the course of 5-years, to be used for the following purposes: CorDuRoi will use the funding to establish an office space/showroom in Manhattan, NY. We will also use the funds for research & development, manufacturing, equipment/supplies, payroll and marketing/promotions. ROI: Within a 5-year period, we offer full investment plus a 30% return making your ROI $6,500,000.00 at the end of 5-years. If interested in becoming a true PARTNER in the CorDuRoi business, we offer 30% equity in the business + 15% revenue share.

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