The Management Review January 2022

CONTENTS President’s Message Higher Education In Post Pandemic Era : A Few President 2021-22 Hyderabad Management Association4 Reflections Dr.Ravi Kumar Jain, Secretary 27 The Editor’s Desk Why Management Education 28 Sankara Venkata Krishna Prasad5 Needs To Reorient Itself? Covid 19 Vaccines & Drugs— Election of Office Bearers / 29 Hyderabad Is The Hub Co-Opted Members and Advisors Mulugu Somasekhar 6 Hyderabad Through The Eyes Of Kingshuk Nag HMA internatioinal Desk 10 Kingshuk Nag, Former Resident Editor, T The Japan Segment 12 imes of India Hyderabad, Advisor-HMA 30 The Canada Segment 13 Live by Choice Not by Chance - Vedanta 32 Foundation Mumbai Hyderabad Management Association – The Hps Listing & Fund Raising for SME 32 Society – Canada Trade Commission, Hyderabad businesses on NSE Emerge & Canada India Centre For Excellence Meet 15 Meeting Proceedings 16 Collaborated for Philosophy Research and the Scientific Merit of Case Method Crafting The United States Segment 17 Theory Linked Cases 33 Entrepreneurship With Mind And Heart: 18 Digital Marketing (IRP-2) 34 Unleashing The Potential and Power of Capital Markets- Future Trends (IRP-2) Women as Successful Entrepreneurs Industry Readiness Program III with placement officers MSME (Micro Small Medium Enterprises) Desk 20 INDUSTRY 4.0 Rajendra Krishna Prasad Peddi Digital Marketing (SDP) 21 Convener of HMA MSME Committee and HMA Young Leaders Committee Capital Markets- Future Trends (SDP) 21 35 Digital Literacy - Up Skilling for the Future How to Implement Digital Transformation International Marketing- Work Culture (IRP-2) Alaparti Sudarsana Kumar Corporate Productivity Successful Business Leaders- The Journey (IRP-2) 38 and HR consultant and Trainer 22 MSME (How to Implement Digital Transformation) An Interactive & Moderated Zoom Session 24 for candidates standing for election Consumerism in Post- Covid World International Marketing- Work Culture (SDP) 24 39 Successful Business Leaders- The Journey (SDP) 25 Insights from Covid for Working Women (Women Development Program) Interactive meeting of candidates Contesting Qualities of a good Professional (IRP-3) 40 HMA 56th Annual General Meeting election (HMA e- Election & e- AGM) 25 Consumerism in Post- Covid World (PD) 26 Future of Mobility – EV’s & Beyond 41 Prioritising Personal Fitness & Wellbeing Insights from Covid for Working Women (WDP) 26 Feedback: There is nothing like honest feedback. We request you to go through this issue of The Management Review and give us your suggestions on how to improve the design and content of the same. You can email us on : editor@ hmaindia.net 2 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Future Mobility of EVs and Beyond (SDP) Restoration of the Lime Stepwell – Women Safety & Legal Framework (WDP) 42 Gachibowli (Inauguration) Higher Education Opportunities in the United States Building of Infrastructure by Private Sector on 48 PPP Mode Sales & Digital Marketing Strategy and Techniques for MSMEs Team Building and Development 43 49 Innovation in Drone Applications Design & Management Development Program (MDP) 50 Manufacture Financial Services, Digitalization and Banking Shaping Young Minds Programme, Virtual, 51 Services44 25th August 2021 - AIMA HMA Digital Transformation of MSME units in a post 48th National Management Convention & Covid-19 Era Interventions to Overcome Pitfalls in Working 11th Managing India Awards 22 - 23 September, Capital Management 2021 Virtual 52 45 The Business Quiz For The Young Working Cryptocurrencies and Central Bank Digital Currency Managers / Faculty Of Institutions 53 (CBDC): Trends. Issues and Future Roadmap Business Quiz – 54 Emotional Intelligence as a Catalyst in Change The Management Review 21st Edition Management46 Social Impact Desk 57 Academic Leadership – A journey towards Team HMA - 2021-22 59 teacher career progression 47 THE MANAGEMENT REVIEW 3

PRESIDENT'S MESSAGE Kavitha Rajesh advantage of our members and We want to change and keep President 2021-22 request all for active participation abreast with the times and to do Hyderabad Management Association in our virtual meets. We have this we need your cooperation also created polls after every and your participation. More the Dear Management Fraternity meeting so that we can know merrier and many heads leads I, on my personal behalf and on your feedback. You are important to more concepts. We would behalf of Managing Committee to us and if you are not satisfied like members to bring their of HMA 2021-22 bring warm then our existence becomes a own ideas and vision which can greetings and best wishes to each mockery. help us to look at things from a of you for the New Year 2022! different perspective. So active We have had regular lecture participation in all our programs We hope that all are in the pink meetings, SDP, MDP, FDP, Youth is a request since we are ensuring of health and following COVID program, Women Development that we have quality and the norms. We have new variants and Program besides others already subject is contemporary in nature. we hope that all are vaccinated mentioned. The Quiz for the and are safe with the coming Young Managers was well Today we are living in a world year bringing new hope and new received and conducted online. of uncertainty. Initiative is to horizons for all. The winners were declared and take a boulder to be thrown into the next quiz will be for the that flow! If the boulder is big At HMA due to technology as students which also has prize enough the water is diverted and well as the new initiatives which money for the winners. a new path begins to emerge. we have taken up – mainly the Our old ways are interrupted and International Desk, MSME Desk HMA’s flagship event – HMA new ways begin to take shape. and the Social Impact Desk, we Annual Awards, is round the What happens if we drop our have a lot of events which we corner. We request all to actively boulder into the water and the have taken up. propagate as well as participate flow continues as before? What in it. The 11 categories will happens if we fail to disrupt the They say time changes things but ensure that you and your team momentum of our old ways? This this happens only to nature. If participate to win the Award certainly isn’t the time to give up. you want change then you have in their respective category. We should muster our resources to initiate the change besides Participation will help you to throw an even larger boulder incorporating it. This needs understand where you stand of initiative into the river, or we persistent follow up which we and how to overcome hurdles. can continue throwing smaller have done and also keep doing so Whatever you do, or dream you rocks until the desired effect is that our members are benefitted. can, begin it. Boldness has genius achieved. With determination and The basic difference between and power and magic in it. So do persistence any river can be made people who live their dreams and not wait till the D Day to apply to change its course. those who only dream about how for the award which you feel you they would live, are the accuracy / your organization deserves. We Yet nothing will happen until of their plans, their ability to believe that the jury is the best something happens. Nothing will generate new ideas, and their judge and may the best win. happen until we happen. We ability to take action. We have need to begin. We have to take brought these initiatives for the HMA wants to follow the magic that first step - again and again if so that we are better equipped need be. Taking initiative breaks to meet your needs and make a the cycle of inertia that serves better professional association. to keep us at bay. As with any We want each of you to be the positive life-change we can draw brand ambassador of HMA so on inspiration to help smooth the that you can carry the vision and way. mission of HMA wherever you go. We grow when each of our We want each of our members to member grows and bring in more take initiative to change the way into the fraternity. you want to see HMA today and in future. 4 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 THE EDITOR’S DESK The Team at Editorial Committee brings HMA and its operations in both industry you all warm and affectionate greetings and and academia. He promised a one-on- wishing you all a healthy and happy new one interview in coming months in your year and festive season favourite news letter on the vaccine that they are making. Greetings and Best Wishes from Team, The Management Review It is a great The forays into International Desk, MSME pleasure to announce that the new team Desk, Social Impact Desk bring a fresh air of office bearers for the year 2021-22 at of approach to the managers of various HMA has taken charge under the dynamic hues including but not limited to social leadership of Ms. Kavita Rajesh. Under management aspects. her dynamic leadership, HMA has moved towards new frontiers by setting the theme Mr. Sankara Venkata Krishna Prasad “Management Resilience-Impact, Innovation Editor and Globalisation”. The team for the new The Management Review year is a blend of experience and excellence in Academics and Trade. The Social Impact Desk was part of Global Cancer Run 2021, a set of water The issue continues it covering the areas, this Your editor, in a face to face with the man of the conservation projects, also a mountaineering time in a consolidated way from the inception moment for the country to fight the pandemics, Dr venture Please look forward to more of the new HMA year till date encompassing Krishna Ella exciting and informative news from subjects under each of its committees the corridors of HMA on the things including certain featured articles. management Articles by eminent journalists of the likes Enjoying a lighter moment and setting up a meeting Editorial Committee of Kingshuk Nag who views Hyderabad for an interview on things management from his eyes, Somasekhar Mulugu takes a Mr. Sankara Venkata Krishna Prasad, comprehensive view on vaccine industry, As part of International Desk, we traversed Life Member, Convenor-International including those closer home, who have through the representatives from US, Desk, Convenor-AIMA Coordination, made the country proud. Suresh Kochattil Canada and Japan thus far, while more are Co-convenor - Membership Engagement focus on both management and engineering on the anvil. It is heartening to note that & Services education, impacting the quality of students M/s.Cyient have extended their sponsorhip as output of the system. Alaparti Sudersana, to the International Desk. Dr Ravi Kumar Jain, a management guru looks at Digitalisation Life Member & Secretary while Peddi Rajendra, an engineer turned The MSME Desk tied up with manager looks at Industry 4.0 KPFoundation’s initiative and have held Mr. K. Chandrasekhar, I had the opportunity of meeting the multiple programs thus far and more are Member & Jt Secretary Covaxin Maker Bharat Biotech’s Dr.Krishna expected. Ella, who had shown keen interest on Prof Mahesh Kumar Soma, Convenor - Research & Surveys & Quiz  https://twitter.com/hydhma Prof. A. R. Aryasri, Life Member   https://www.facebook.com/HyderabadManagement/ Mr. Suresh Kochattil, Advisor & Media Professional   https://www.youtube.com/channel/UC9Ejy1Z3kng4kibICNvZzWw/featured Mr. P. Rajendra Krishna Prasad, Life Member, Convenor - Young leaders &  MSME /Co Convenor Women Development https://www.linkedin.com/company/hyderabad-management-association---india/ Mrs. Geeta Mallikarjunan,  COO www.hmaindia.net for HMA Membership: http://hmaindia.net/membership  for AIMA Membership: https://www.aima.in/aima-membership/memberships/aima-membership.html HMA Events S. No. Date Venue Topic Speaker/ Faculty Timings 1 04-12-2021 Virtual Unconventional Skills for Mr Tirmal Reddy 6:00 PM to 2 08.12.2021 Virtual Harnessing Uncertainity Learning & Development Professional Ms Anindita Mookerjee Sinha 8:00 PM 3 11.12.2021 Virtual Impact Leadership Senior Communication Professional & 6:30pm to 8:00pm Head Corporate Communication 4 14.12.2021 Virtual Know Your Personality and L & T Metro Rail (Hyderabad) Limited 6:30pm to 7:30pm 5 28.12.2021 Virtual Choose Your Right Career: Using Marley Briggs Mr Sivaram Tekuru 6:00pm to 7:00pm Technique Chief Consultant 6:00pm to 8:00pm Captain Strategy The Last Mile for Water Ms Kalpana Ramesh ESG Framework- SEBI and Founder the New Order The Rainwater Project Sri Pradeep Ramakrishnan, General Manager, SEBI THE MANAGEMENT REVIEW 5

Featured Article COVID 19 VACCINES & DRUGS— HYDERABAD IS THE HUB November 3, 2021 is an important Medical Research jointly developed M. Somasekhar milestone day for India’s vaccine it. With the support of the ICMR Former Associate Editor, development efforts. Covaxin, the and public hospitals the trials were The Hindu Business Line Hyderabad, ‘Made in India’ vaccine against accelerated and completed in Advisor-HMA COVID19, made in a record time record time. of under one year got global Along with Bharat Biotech, a of the fight with more than a dozen acceptance to fight the Pandemic, host of corporates and research active players. Dr Reddy’s, Hetero, that began in December 2019 in institutions from Hyderabad are Natco, MSN Labs, Aurobindo etc China. playing a significant role in fighting have emerged as leading producers the Pandemic not just in India but of a range of frontline drugs The WHO granted Emergency globally producing vaccines, drugs that are being used to tackle the Use Listing (EUL) on that day. It and treatment facilities. Thus COVID19. Providing the technical means, Covaxin will be accepted by justifying, not just the sobriquet- support have been the IICT, Dr all nations for use. The move also Vaccine hub of India, but also the AVRA Labs, IIL, the Asian Institute ended months of suspense for all ‘City of Science’. of Gastroenterology (AIG), Nizam’s those who got the vaccination in In the Vaccines sector it’s the Institute of Medical Sciences etc India and were unable to travel to Bharat Biotech, Biological E, the by providing research and testing many developed nations or had to Indian Immunologicals Limited (IIL) support respectively. undergo a long quarantine etc. and Sanofi Shanta Biotech which are on the development side. At the Frontline: The Technical Advisory Group of Dr Reddy’s, Hetero Biopharma, the WHO made up of regulatory Aurobindo Pharma, Virchow etc are With Covaxin, getting the WHO experts from around the world has on the production side. The Centre nod, India will now be able to meet determined that Covaxin meets for Cellular Biology (CCMB), Indian its global commitments to the the WHO standards for protection Institute of Chemical Technology COVAX, UNICEF, GAVI and other against COVID 19, that the benefits (IICT) etc are on the research side multilateral organisations, which in of the vaccine far outweigh risks & to name some of the important turn supply vaccines at affordable the vaccine can be used, said the players. prices to over a 100 developing announcement.. and under developed counties in On the drugs and treatment front Africa, Asia, South America etc. in Covaxin is an excellent example too, Hyderabad is in the forefront addition, it will be able to export of a collaborative, public-private to nations independently too or partnership outcome. The set up joint production facilities. Hyderabad based, vaccine maker, Though, the demand for vaccines Bharat Biotech and the Pune based, in the country is still huge. As on National Institute of Virology November 1 only 25-30 percent (NIV), under the Indian Council of 6 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Covid 19 Vaccines & Drugs— Hyderabad is the Hub Contd... of its adult population has been etc., Bharat Biotech exudes lot overconfidence and exporting administered both doses, though of confidence in its capabilities. vaccines, overlooking warnings the total doses given crossed a Though, the challenges, questions and Supreme Court interventions, record billion or 100 crores. Only and delays in getting the WHO the Modi government marshalled China had surpassed the figure a approval and the controversy its resources and decision making few months ago. India’s demand is in Brazil raised issues on their to centralise the fight against 2 billion doses. abilities, the public-private model the virus. Thus, both the vaccine has emerged successful for the makers—SII and Bharat Biotech, So far, bulk of the domestic moment. who were starved of orders got production (upto 75 percent) has a windfall. Consequently, then been met by Serum Institute of The company has also got the nod Bharat Biotech had to go in for India (SII), Pune, the world’s largest from the Indian drug regulator for partnerships to scale up their producer of vaccines. The SII the children’s version of Covaxin. capacities. SII on the other hand has done trials and is the leading Efforts are underway to bring it had huge capacities. producer of ‘COVISHIELD’, the to the market very soon. It is also vaccine developed jointly the in line to come up with the Nasal The Union government also took Oxford University and the Astra vaccine, which could be a ‘Game a call and the Drug regulator gave Zeneca. changer’ in the near future, says emergency authorisation to the Krishna Ella. Russian Vaccine, Sputnik V. Once Bolstered by the WHO nod, the again, the Russian Investment Bharat Biotech can now ramp up The Second Wave & Rush for Development Fund (RIDF) got most its own production, accelerate Vaccines: positive response from Hyderabad its efforts though the joint based Pharma majors. Dr Reddy’s, manufacturing agreements it has The devastating ‘Second Wave’, the first to sign up an agreement signed as well as look to new during April-July end that saw and did the trials also imported avenues to meet the domestic a few lakh deaths and tens the first lot into the the country. and global demands. Dr Krishna of lakhs of cases across the Hetero Biopharma and Virchow Ella, the CMD of the company had country brought the urgency of inked big deals to make the already made the intentions clear. vaccination and treatments like vaccines in the country. never before. Shortage of drugs, Having brought nearly 15 vaccines beds, Oxygen and Vaccines saw a However, except for Dr Reddy’s, into the market in its journey of big spiral in the cases, especially which supplied a few lots of 24 years so far, including the ones in cities and tier 2 cities. Caught vaccine, the other companies are for hepatitis B, Typhoid, Rotavirus on the backfoot, partly due to still in the process of manufacture THE MANAGEMENT REVIEW 7

Covid 19 Vaccines & Drugs— Hyderabad is the Hub Contd... and supply. Meanwhile, the Russian and Sinopharm from China. Rest Meanwhile, the company developers, Gemalya Institute are from the US, UK and Russia isexpecting its own COVID-19 and RIDF have also announced a based large Pharma like Pfizer, vaccine Corbevax to be rolled one shot vaccine that has good Astra Zeneca, Johnson & Johnson, out by the end of this year with efficacy. Also, as the vaccination Moderna and BioNTech etc. a minimum of 100 million doses programme took on an aggressive for the launch, Mahima Datla, implementation form in most A strong Foundation & Big Push managing director, recently states, the ‘lions share’ of the Ahead: announced at an event in procurement was Covishield and Hyderabad that witnessed the Covaxin. The Sputnik V remained That Hyderabad has emerged as the signing of a financing agreement an option in the private sector. hub for vaccines and a major player with the U.S. International Same is the case with the US based, for drugs and hospital treatment Development Finance Corporation. Moderna’s, mRNA ( messenger during the Pandemic is not a big ribonuclease acid) based vaccine, surprise for those conversant with Biological E is collaborating with which has been given the EUA by the city’s history. The Biological E, Dynavax Technologies of the US end of June. Cipla got the right to is one of the first Indian company in development of the vaccine. import and supply. in the private sector to produce a “Corbevax is in phase three trials. Vaccine over 50 years ago. We are likely to complete all At present India has a bouquet the studies by the end of 2021 of 5 vaccines to be administered. Beginning with the Tetanus which is when we are expecting These are the Covishield, Covaxin, Vaccine and producer of snake licence [from the drug regulator]. Sputnik V, Moderna’s and Johnson venom as antidote, Biological E The licence for children should & Johnson’s single dose one. The is all set to emerge as the biggest follow one month later. The study next two in the offing are Corbevax producer of COVID19 vaccines by in children is underway as well,” and Covavax. While Corbevax will early 2022. The companyentered Mahima Datla said. be made by Biological E, Covavax, into an agreement with Janssen developed by Novavax will be Pharmaceutica NV, part of On the vaccine manufacturing manufactured by the SII. pharma major Johnson & Johnson, capacities, she said currently BE for creation and enhancement had the capacity to make one Globally, the WHO has okayed 8 of production capabilities to billion doses of Corbevax per COVID19 vaccines with the latest manufacture the latter’s COVID-19 annum, and 600 million doses being Covaxin in November. Of vaccine early 2020. It has also of Johnson & Johnson’s jab. these Covaxin is made in India carried out extensive trials within The agreement with DFC will the country. substantially augment capacities. The US Govt has committed $50 million, which was announced at the QUAD summit in March, that included US, Japan, Australia and India. According to DFC’s Chief Operating Officer David Marchick “DFC’s partnership with Biological E will support capacity for production of more than one billion vaccine doses by the end of 2022 for India and for developing countries around the world”. After Biological E, the Indian Immunologicals Limited (IIL), part of the National Dairy Development Board (NDDB) was set up in the 1980’s to produce animal vaccines. However, the fillip to vaccine development came in the early 1990’s, when 3 Hyderabad firms—Transgene Biotec, Shanta Biotechnics and Bharat Biotech were granted the technology license to make the hepatitis B vaccine. 8 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Covid 19 Vaccines & Drugs— Hyderabad is the Hub Contd... Thereafter, there has been no industry and research institutes and manufacturing in the city. Over looking back with both Shantha scientists from across the world. the decades, led by entrepreneurs, Biotech, promoted by Mr K I Hyderabad has witnessed Varaprasad Reddy, coming up, Post the bifurcation of Andhra tremendous growth and dozens with the cost effective Shanvac Pradesh and formation of of Pharma companies have come and driving the hepatitis B market Telangana State in 2014, the up. With huge strengths in making in the late 1990’s. Bharat Biotech ruling Telangana Rashtra Samithi APIs, generics and having USFDA followed with its version. The (TRS) government led by Mr K approved manufacturing the city Technology Development Board Chandrasekhar Rao gave further emerged as an important player in extended liberal grants and low impetus through its simplified drugs. The IICT, the Universities, interest funds. However, Transgene and friendly industrial policy. the contract manufacturers, got caught in troubles. The ministry for Industries, K T clinical trial research organisations Rama Rao has been particularly provided valuable support to The. Next trigger for growth highlighting the IT, Pharma and the development and entire came with the setting up of the Life sciences sectors. He has also ecosystem. ICICI Knowledge Park (IKP) and been promoting Hyderabad as the demarcating of the Genome Vaccine Hub. During the pandemic, in addition to Valley across 600 sq kms across the major drug companies, AVRA Hyderabad, with main Centre No wonder that during the height Labs led by Dr AV Rama Rao, a being Shamirpet area. Both these of the Pandemic in mid 2020, Chemist of international repute, initiatives came during the Chief when vaccine developments were the AIG, led by Dr D Nageshwar Ministership of N Chandrababu happening at an accelerated pace, Reddy, have played key roles in the Naidu. Several life sciences representatives of more than 60 development and testing of latest companies and research centres nations based in New Delhi flew drugs. Very recently the AIG in of multinationals came to the IKP, down to the Genome Valley to collaboration with the CCMB and which was set up at the instance of study the facilities in Hyderabad Dr Reddy’s Life Sciences proved N Vaghul of ICICI. It is led by Ms of vaccine makers for fast-track that the cocktail of monoclonal Deepanwita Chattopadhyaya. manufacture when the time comes. antibodies were effective in the treatment of delta variant of the In the past couple of decades, On the Pharma and drugs side Corona virus too. Shantha Biotech, now taken too the story goes back to the over by Sanofi of France, Bharat Indian Drugs and Pharmaceuticals As the battle against COVID19 Biotech and Biological E have all Limited (IDPL) during the late moves into a crucial stage of set up their main manufacturing 1960’s. It laid the foundation downgrading it into an endemic units in and around the IKP. for the growth of bulk drug one from a Pandemic in many With successive Chief Ministers countries, India with its capabilities of Andhra Pradesh, Dr Y S to make vaccines and drugs is Rajasekhara Reddy supporting poised to play a very critical role. the Genome Valley area grew. In this the contribution of entities The Andhra Pradesh Industrial from Hyderabad will be sizeable. Infrastructure Limited (APIIC), under the Secretaryship of As we go to the press, the incidence of Omicran is reported Mr B P Acharya promoted new though sparsely across the nation. ventures and succeeded in The process of efficacy of the attracting international players existing vaccines to deal with this too. With the help of the All India new strain is yet to be ascertained. Biotechnology Association (AIBA), the BioAsia Conference too became a regular feature drawing THE MANAGEMENT REVIEW 9

Internatioinal Desk HMA INTERNATIOINAL DESK Preamble And Planning Way Forward Preamble consulates/allied including Japan, received, the Canada, Libya, UAE, Kazagasthan. first right of HMA currently is one of the vibrant HMA team has also met up with refusal will be LMAs of AIMA. DGFT who agreed to be Principal given to the Sponsor for some of these events. sponsor Last year, 2020, HMA has made Hence, in August, we plan to make many initiations in terms of IRPs, atleast Two International experts to GxP (Good Practices) in the industry Women Empowerment, Youth answer our MSME and Institutional by way of interactive lecture Empowerment, Research Surveys, Member Questions. Japan and interactions among subject matter Refurbishing of the newsletter etc. Canada are the proposed segments. experts and the industry Managerial The expert would be presented with cadres in lower, middle & upper – The visibility beyond Andhra Pradesh, our MSME/Institutional member panel discussion talk series – one Telangana, the two Telugu states is queries and answers sought and panelist will be personnel from the pan India, as part AIMA. all possible areas of alliance would principal sponsor and the first right of be explored and worked on. So refusal given to them An attempt is now being made to about 10 events (5 each for Trade globalise HMA’s reach to rest of the and Education) which can then be These cover areas of research continents as well from the Indian put up to the sponsors for their and development , Supply Chain Subcontinent. consideration and approval. Targets (production planning & inventory are: management) manufacturing, Accordingly, it has been decided by marketing & sales, finance and the core team of HMA in the saddle • Consulates - one per month accounts , human resources. for 2021-22 that an International Desk would be initiated which would • Cyient - sponsoring it Name of the Principal sponsor on all focus on some of the following: correspondence which goes to all the • August - Japanese segment consulates will be mentioned. Modus Operandi • September - Canadian segment The same would be sent to sponsor • International talk series (minimum from HMA on behalf of international one talk per month can be aimed • October - United States... and so desk at) on International lecture series • International internships and other Topic : On trade and educaion, opportunities feasibilities for knowledge exchange A prominent personality would and collaborations Duration : 90 be speaking on a topic related to • Liaison with consulates of minutes to 120 minutes as is feasible management, specific to a discipline various countries (for facilitating in management; pertaining to either collaborations both in trade and Participants are expected to an industry or academia, two core academics) share their queries /enquiries to focus areas of HMA, at least once International Desk from among the a month. The lecture would be on The desk would have associates on HMA's MSME (corporate Large- virtual mode and a timing fixed to it pertaining to various countries viz. scale,Small-scale ), Institutional realise the participation of maximum Internationally, the representatives members number of participants of various countries/consulates. Each month, we would have an Industry – Principal Sponsor - The entry for the session would interactive management lecture by Deliverables be free and all categories of one of the foreign consulates. This is the fraternity of management expected to open doors to programs Connect with targeted markets for including students, faculty, working for students, faculty, academicians, the products and services - Canada, professionals, retired professionals, institutions, UAE & US – mention of the Principal corporates, institutions spread across Sponsor name as well as logo on our multiple industries from engineering, Objective: website under international desk will pharmaceutical, chemical, textile, be placed information technology, agriculture, With the spirit of promoting international trade and education Connect to bring in focussed The costs for the virtual platform relationships and in line with the collaborations with overseas partners would be borne by HMA. While it is 'Make In India' espoused by our Prime through the respective consulates, a member and prospective member Minister, The HMA International hence the authenticity sponsoring the event by either Desk, as part of initiation of advertisement with a write up, logo International Desk tasks, focuses on Industry specific approach is possible display etc on the literature both area of Trade and Education for infra, pharma, engineering, printed and online. The tariff for this packaging, textile, hardware, could be decided depending on the August 2021 In the month of July software overseas partnerships – any 2021, we were connecting with some collaborations or business proposals 10 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Internatioinal Desk Contd... International collaborations (events Convenor International Desk and institutional). meeting with the Iran Consul permutations and combinations of General Hyderabad Mohad the number of sponsors willing to Our institutional members will get Sharookhi at a TCCI Meet come forward to sponsor. priority (first right of rejection for sponsorship) for all program. The recorded link would be posted in all social media handles of HMA. Industry This could get a lead for membership servicing and engagement eventually. A possibility of connecting with targeted markets for the products International internships and services Twinning programs mostly result in A possibility of brining in focussed international internships. The USPs collaborations with overseas partners for this is to make a course attractive through the respective consulates, for both the academics (students, hence the authenticity faculty, facilitators and both the institutions involved). (This pertains Industry specific approach is possible to Management courses). We could for infra, pharma, engineering, encourage academic institutional packaging, textile, hardware, members to make these sessions software overseas partnerships available to their students if they subscribe to HMA membership in GxP (Good Practices) in the industry the category of a Patron Member by way of interactive lecture (against a decent sum of money say interactions among subject matter Rs.2 lacs or Rs. 3 lacs) or Institutional experts and the industry Managerial Life Member. (10 times the annual cadres in lower, middle and upper fee collected once) after which it classes turns renewable. These cover areas of research and development , Supply Chain (production planning & inventory management) manufacturing, marketing & sales, finance and accounts , human resources. THE MANAGEMENT REVIEW 11

Internatioinal Desk THE JAPAN SEGMENT Lecture Meeting Fire Side Chat On Opportunities For Trade & Academic Collaborations In Japan The posers from the HMA MSME Mr Tomio Isogai desk Freelance Advisor to Indo-Japan relations. Member of 22nd Century 1) What are the Trading and Academy (Japan), Ayurveda Society in Business Opportunities for Japan, Adjunct Faculty, MIT ADT College the Indian MSME Sector of Management Pune Entrepreneurs. The complete recording of the program is in this link 2) What are the items, Japan imports from other Countries, is https://www.facebook.com/page/397265333678753/search/?q=japan it possible for Indian Traders and Industries can have opportunity for exporting the same to Japan. 3) From Young Leaders Forum, we would like to know, what are the various Educational Courses and Skill Development Programs offering by Japanese Universities to Indians in relate to other European countries and USA, Canada, Australia in cost wise, facilities wise,, quality, work permit, ease of immigration process. Etc. So that Indian youth can cash the opportunities and settled down in Japan with education. 4) Finally, what are the Opportunities for Traders and Practicionrs can get in Japan, so that they can migrate to Japan and settle down there. The posers from the HMA FDP, Refresher courses . SDP desk Conferences /seminars can be Faculty Development programs jointly hosted . Student professional dev programs Placement opportunities Research projects Japanese Language training on line mode . Certificate courses /certifications Twining programs. Guest lectures for their students and sessions for our students from them. 12 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Internatioinal Desk THE CANADA SEGMENT Possible Trade and Academic Alliances with Canadian Segment HMA International Desk & in the refinery technology that he Carlton Canadian Trade Commissionerate, specialises in, power plants and his University Hyderabad meet reach to various parts of the world of Canada from Chevron's Texas facility for with the Date :29th July 2021 over 2 decades. A case in point of infra support Time : 12.15 pm to 1.45 pm technology he pointed out is of by GMR at Venue: camp ITC Grand Kakatiya, Mobile Robotic Iron Ore Crusher. Shamshabad while the rest of facts Hyderabad The commissioner found an course, curriculum, interesting aspect there and Participants promised to look into it He also ciited the MRNA tie up for Consulate General of Canada : covid vaccines between Biological Shri Vikram Jain, Trade As Canada is more focused on Evans, a Hyderabad based vaccinne Commissioner trade opportunities , education and maker and Providenrial of Canada twinnings, synergies could be found HMA benefitting industry tech transfers He has also clarified that as Mrs Kavita Rajesh , President and internships with a handsome a governmental body, trade Shri Sankara Venkata Krishna stipends for graduates including office would not enter into / Prasad, engg graduates of various up sign any type of agreement Convenor, International Desk disciplines especially. and HMA. However, we could Shri OSS Prasad, Co Convenor, quote in HMA literarture that International Desk It has been clarified that HMA the meeting is held between the being an NGO would have a Trade Commissionerate. However Mrs Geeta Mallikharjunan, COO not for profit posture in all its logos could be used of both for a collaborations. mutually finalised specific program Proceedings literature. Both sides exchanged pleasantries. Trade Commissioner Explained its role for facilitating Conclusion President trade for Canada, including source In sum, Trade Commissioner felt President has handed over a set for procurements for canadian that with the sort of enthusiasm of leaflets of programs held in the clients. the HMA team came forward, last year and explained the HMA's Sales or Marketing of products or he is equally excited to take reach services are in the scope of trade forward the leads with industry partners and trade office facilitates tie-ups as priority and academic Convenor it. collaborations, internships, etc Convenor has explained on the coming next. role of International Desk and He explained the GMR-Shoorick its objectives. HMA aims to be School of Business, Toronto tie up Subject Matter Experts, in virtual a platform for collaborations and many universities including mode etc could get kickstarted between North America /Canada Carlton University, COE, Canada with least financial incidence The and HMA reach of Andhra Pradesh India Centre, University of British meeting concluded on a happy and Telangana Columbia note with President presenting plantvase to the Commissioner and Co-convenor We could try and plan management a photo opportunity Co-convenor talked about his lectures on smart city, climate experiences last with US and change and such others TM Canada Here he clearly informed that from our side unless a proposal is clear on the objective, give aways and take aways, it may not find favour. He cited an example of vocational training tie up by INSOFE, since nearly 3 years, the Aartificial Intelligence & Machine Language focussed tie up between Hyderabad's GMR group and THE MANAGEMENT REVIEW 13

Internatioinal Desk THE CANADA SEGMENT Possible Trade and Academic Alliances with Canadian Segment Upon Mr. Vikram Jain's recommendation Mr. Gagan Aggarwal has been virtually met by HMA and its associates from Trade and Academia. Mr Gagan Aggarwal Globally Experienced Education, Skilling, Incubation & Start up Ecosystem Specialist The complete recording of the program is in this link https://www.facebook.com/hydhma/videos/258702506120194 14 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Internatioinal Desk HYDERABAD MANAGEMENT ASSOCIATION – THE HPS SOCIETY – CANADA TRADE COMMISSION, HYDERABAD & CANADA INDIA CENTRE FOR EXCELLENCE MEET HMA International Desk aligning Team HMA CTC HPS with the Canadian & UK segments. • Mrs.B.Kavita Rajesh, President • Dr.Ravi Kumar Jain, Secretary • Mr.Vikram Jain, Canada Trade Beckoned by the historic edifice of • Mr.Sankara Venkata Krishna Prasad, Commissioner, Hyderabad HPS, this is also an opening of new vistas in academic collaborations ...And Convenor, International Desk CICE more. Watch this space for more on it • Mrs.Geeta Mallikarjunan, COO on the way forward • Mr.Gagan Aggarwal, India Associate, Canada India Centre for Excellence, Following are the Attendees Chandigarh HPS • Mr A Shyam Mohan- President HPS Society • Mr Gusti J Noria- Vice President HPS Society & Vice Chairman HPS Board of Governors • Mr MA Faiz Khan- Sec & Treasurer HPS Society & Member Board of Governors • Dr Narasimha Reddy, Principal HPS R • Ms Amrita Chandra Raju, Principal (FAC) HPS B THE MANAGEMENT REVIEW 15

Internatioinal Desk Meeting Proceedings 16 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Internatioinal Desk THE UNITED STATES SEGMENT Higher Education Opportunities in the United States AIMA & HMA, United States-India Educational Foundation and U.S. Consulate General Hyderabad Collaborated for this virtual meet focusing on Higher Education Opportunities in the United States. Dr. Monika Setia Regional Officer, USIEF Hyderabad Dr. Deborah Rosario Education USA Adviser, USIEF Mumbai The complete recording of the program is in this link https://www.facebook.com/hydhma/videos/600852784270783 THE MANAGEMENT REVIEW 17

Featured Focus: ALEAP ENTREPRENEURSHIP WITH MIND AND HEART: UNLEASHING THE POTENTIAL AND POWER OF WOMEN AS SUCCESSFUL ENTREPRENEURS ALEAP’s experience of working • STRIVE- Strengthening for • Handholding support and with women micro entrepreneurs Industrial Value Enhancement guidance to MSMEs in getting and women from the unorganised - Apprenticeship Development financial assistance, Marketing, sector. Programme Skill manpower supply, etc . Association of Lady Entrepreneurs • PM YUVA - Entrepreneurship Demystifying Model of Training & of India (ALEAP), a not for profit Development in Technical Access to Information organisation and has successfully Institutions completed 25 years of committed ThroughOnline Training service, as a facilitator to help • ALEIZONE - Online portal and Programs…. women in acquiring entrepreneurial platform to exhibit the products, skills, guiding them to become • Online learning is the best way economically independent • WE ITTC - Intra regional trade to challenge the continuing and assisting them in their promotion among SAARC & threat of the coronavirus. entrepreneurial endeavours. It is ASEAN women entrepreneurs. a Section 25 Company registered • We are bridging gaps in access under Companies Act, 1956 Latest initiatives of ALEAP: to information for the benefit (presently Sec 8 of the Companies of MSMEs, startups, students Act, 2013). In order to motivate and encourage and prospective women women during this difficult entrepreneurs across India, The integrated support is being time, ALEAP has establisheda SAARC & ASEAN Countries given to women entrepreneurs Help desk / Information centre through various online/virtual through flagship programs such as: for dissemination of various training programs. information to MSMEs related to: • Facilitator business cell where ALEAP as a Centre for Excellence idea can be converted into • Information on State & Central in Innovation business, Government support Schemes The Atal Incubation Center • Centre for Entrepreneurship • Information on AtmaNirbhar ALEAP We-Hub supported by Development (CED) to impart Bharat Relief packages Atal Innovation Mission (AIM), entrepreneurial training, NITI Aayog, GoI has facilitated the • Various schemes related to development of few innovations • Infrastructure Development MSMEs of our startups to fight against where members can establish COVID-19 their industries at an affordable • Facilitate technology transfer price, Women Entrepreneurs • Make available the material on International Trade and • ALEAP Credit Guarantee Government health / industrial Technology Centre Association to access finance safety guidelines, schemes for without collateral security, starting preliminary operations ALEAP has launched WE ITTC at post COVID-19 lockdown. Nandigama (V), Pattancheru (M), • Vandemataram for employable skills, • ALEAPs Incubator facility helps women to commence their own industry, • AIC ALEAP We-Hub supported by AIM, NITI Aayog, GoI for innovative startups,and with the support from MeitYStartup Hub, GoI under TIDE 2.0 scheme is promoting the startups under electronics sector. 18 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Featured Focus: ALEAP It aims to support women of We are proud to announce that SAARC and ASEAN countries India Post, GOI has partnered with Sangareddy (D), Telangana, India to market their products and ALEAP to support all the logistics with the support from Ministry of access the benefits of Globalized services for this social initiative MSME, Govt. of India under the economy. across Telangana & Andhra scheme MARKETING HUB AND Pradesh. EXHIBITION CENTER” exclusively ALEIZONE – e-Marketing support for women entrepreneurs. During this covid 19 pandemic, ALEAP aims to bring 10,000 ALEAP felt the need of on-boarding WE ITTC will be a one stop women entrepreneurs to the entrepreneurs on our digital marketing and service center, to E-Business world for rural and platform-www.aleizone.com to facilitate export led economic semi- urban entrepreneurs to reach support tiny & micro enterprises global markets using innovative who are unable to market their development for women technologies and brand building products during this crisis. entrepreneurs and digital strategies. internationalization of Micro, Small and Medium- sized enterprises (MSMEs). AWARDS AND FELLOWSHIPS Athena Global Leadership Award Dare to Dream Award from Sri Best Outreach Partner of from Rt. Hon'ble Vice President Giriraj Singh, Minister of State WEConnect International in India of Nepal Mr. Nanda Bahadur Pun for Micro, Small and Medium and honored with 'WEReach on 13.09.2019 at International Enterprises in the Government of Award' at ThinkBig, 2018 on Women Entrepreneurs Summit India for the contribution to the November 30th, 2018 2019. growth of MSMEs GreenTec- 2018 award as a “ALEAP For women – Who dare to dream, care to conceive and have Best Agency in the area of mettle to materialize” \"Entrepreneurs tackle waste\" and won the first prize among 138 THE MANAGEMENT REVIEW 19 nominated countries at Munich, Germany

MSME (MICRO SMALL MEDIUM ENTERPRISES) DESK We had (July2021 to October HMA reached one more milestone, Mr. Balbheem, AGM, SBI MSME, 2021), two MSME meetings, under the leadership of President our HMA advisor along with his one with SBI Assistant General Kavitha, that HMA has signed an colleague Mr. Santosh, visited Manager, the topic being\" SBI MOU with KP Foundation, for our HMA office. In the presence offering Banking Services as per setting up a Counselling, Mentoring our President Kavitha, Secretary new Government Schemes \"like and Consulting Help Desk 'MSME Dr. Ravi Jain garu and JS Chadra Mudra,etc., to our esteemed HMA Help Desk' at HMA office to Sekhar, HMA advisors Shravan MSME Members. provide such services to Micro, Kumar Madap and Balbheem Small and Medium Enterprises Vaidya agreed to give full support HMA signed an MoU with KP ( MSMEs) and Professionals to HMA MSME desk for sharing foundation who are willing to give working therein. KPF Chairman SBI financial services information Consultancy Services to our HMA T Krishna Prasad, along with SPC and guidance to HMA budding MSME members at our HMA & Associates RLN Murthy and Entrepreneurs, Startups Members office premises on every week Sriharsha and our HMA Secretary and our HMA MSME Members. Wednesday from 3 to 5 pm.These Dr. Ravi Kumar Jain, Rajendra two meetings are taken place in the Krishna Prasad, Geeta attended the Later the meeting with Balbheem, month of June 2021. In the month meeting. A new member, Ragini Ravipati, Co of August we have conducted a founder and Owner of Mesmara Webinar on \"Digital Transformation TM Company taken our HMA MSME of MSME units in a post Covid 19 Member ship, on the advice of Era\" by Mr Antrapreet Singh, ISB HMA President Kavitha. Mesmara Dean for our HMA members under is upcoming with a unit in mfg and MSME Committee. In the month supply of organic oils and products. of September, we had conducted a Webinar on \" Future of Mobility: EVS and Beyond\" by Mr.Devender Reddy, Founder of Erode Emobility, Hyderabad based Company.This is very well received by our esteemed HMA members and it is organised by our HMA MSME Committee. In the month of October we had a Webinar on \" Financial Services, Digitalization, Banking Services for MSMEs\" by four Eminent Speakers 1. Lakshmi Narasimha Murthy Founder& CEO NicheBees and NicheBrains, 2. M.D.Sandeep Founder of M/s Fincare Advisors LLP 3. Shri Balbheem Vaidya, AGM, SBI MSME Services, Hyderabad. 4. Ms.Gunjan Kaur Jabbal, VP & Business Head, Open- Asia's Neo Banking, Bangalore. Our MSME Committee, Co Convener, Shri Vikrant Mohan has given a very good digital promotion to all the above programs. 20 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 SDP – INDUSTRY READINESS PROGRAM Topic Digital Marketing Date & Time 4th June, 6:00Pm to 8:30Pm Resource Person Prof Kiran Peddada Venue Virtual Meeting Digital Marketing- Synopsis Slides from the presentation SDP – INDUSTRY READINESS PROGRAM Topic Capital Markets- Future Trends Date & Time 4th June, 6:00Pm to 8:30Pm Resource Person Dr Sri Harsha Reddy, Dean, IMT Hyderabad Venue Virtual Meeting Capital Markets- Future Trends - Synopsis Slides from the presentation THE MANAGEMENT REVIEW 21

Featured Article DIGITAL LITERACY - UP SKILLING FOR THE FUTURE Digital Literacy: computers, mobile devices, and the Alaparti Sudarsana Kumar internet and interacting with others Corporate Productivity and HR Digital literacy is defined by online is essential. consultant and Trainer the Ministry of Electronics and Information Technology GOI as Need : Benefits: “the ability of individuals and communities to understand Everyone has witnessed how the Digital literacy and use digital technologies for Covid-19 pandemic has accelerated meaningful actions within life the pace at which technology is • allows workers to use situations. Any individual who can becoming commonplace in our technology to collaborate/ operate computer/laptop/tablet/ lives. Workplaces rapidly shifting connect with each other and smartphone and use other IT to digitally enabled business thus strengthen teamwork and related tools is being considered solutions, education and medical in enhancing job satisfaction as digitally literate.” Digital literacy consultations going online, and and employee engagement also means knowing the limitations contactless digital transactions of technology and understanding being preferred and promoted • leads to improved the dangers and precautions that are just a few examples of how documentation, less waste, the use of technology requires. technology is quickly establishing fewer errors and fewer problems a ubiquitous presence .Remote with safety, as well as improved Digital literacy involves locating, working and digital conferencing compliance, communication, evaluating, and creating became a common trend. Several critical thinking and creativity . content using technology and new job duties, expectations, communicating effectively with and ways to communicate are • facilitates finding, reviewing, others. It’s an essential skill set becoming part of everyday life organizing and sharing to help navigate the information in every sector. And the majority information more effectively. technology network that is of businesses agree that a digital fundamental to the operation of workforce strategy is essential • helps in readily identifying society today. Further to possess in the modern age to promote essential data/information/ a strong technical skillset, using inclusive growth. patterns and utilize them effectively. • promotes social interaction and cultural and social understanding and helps in building stronger customer relationships • improves employee performance and productivity, increases general knowledge, and acquire a greater sense of empathy for colleagues in other departments, making collaboration between them more effective • provides new strategies and approaches to working and can enhance competitive edge. 22 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Featured Article To achieve these ends business • Uninterrupted access to internet Launching targeted interventions leaders should demonstrate the and mobile services is another for various beneficiary groups can importance of digital literacy to bottleneck that will require enhance livelihood of beneficiaries their employees and continued significant investments. Internet through usage of technology. education in the work place privacy, Another important aspect is and make them understand that user-centricity – products must it’s necessary for productivity, • security and safety literacy is be designed considering the creativity, and to enhance inclusive equally important and should capabilities and needs of the end growth at organizational level. be part of the digital education user. Further while setting targets programs. PMGDISHA should take into Technologies: account differences in the baseline Way forward: digital literacy levels across the Large scale digital literacy can country. be enabled by some of the Recognizing the urgency to upskill Digital transformation enabling most compelling and emerging rural India and to bridge the digital social change  can be considered technologies like.,Cloud based divide across rural and urban as the fourth industrial revolution products and platforms, Low India, the Government of India in action. In developing countries code app development programs launched the PMGDISHA scheme like India the full impact of this , Messengers and chat bots apps in 2017. This is the world’s largest revolution will take a few years , Advanced machine learning and digital literacy program with a to unfold but will be much faster intelligent assistant platforms like target of making 60 million people than earlier revolutions - at a Cortana, Google Now, Alexa etc. in rural areas digitally literate, breathtaking speed! involving 40% of rural households Challenges: with one member per household THE MANAGEMENT REVIEW 23 being trained under the program. • The adoption is still comparatively low considering the size of population impacted, and significant public and private training and skills development effort and initiatives are needed to enable digital literacy. • Older generation and rural population are specially at risk of being left out, and needs to be part of this inclusive growth.

MSME (MICRO SMALL MEDIUM ENTERPRISES) DESK Topic How to Implement Digital Transformation Date & Time 9th June, 5.00pm. to 7.00pm Resource Person Lakshmi Narasimha Moorthy, Founder and CEO- nicheBees & nicheBrains, INSEAD Venue Alumnus, Digital Transformation Coach INSEAD, Strategy Global Coach, Hyderabad, India, M.D. Sandeep, Partner and Consultant, M/s. Fincare Advisors LLP Virtual Meeting How to Implement Digital Transformation - Synopsis Slide from the presentation SDP – INDUSTRY READINESS PROGRAM Topic International Marketing- Work Culture Date & Time 12th June, 6.00pm. to 7.30pm Resource Person Mr. Sathish Kannan, Marketing Consultant Venue Virtual Meeting International Marketing- Work Culture - Synopsis Slides from the presentation 24 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 SDP – INDUSTRY READINESS PROGRAM Topic Successful Business Leaders- The Journey Date & Time 13th June, 11.00am. to 12.30pm Resource Person Dr Vidya Sagar Abburi, CEO & Founder, Avantel Ltd Venue Virtual Meeting Emerging Trends in Marketing - Synopsis Slides from the presentation HMA e- Election & e- AGM Topic Interactive meeting of candidates standing for election Date & Time 24th June, 6.30pm. to 7.00pm Venue Virtual Meeting Interactive meeting of candidates Contesting election - Synopsis Slides from the presentation THE MANAGEMENT REVIEW 25

Lecture Meeting- Panel Discussion Topic Consumerism in Post- Covid World Date & Time 25th June, 6.30pm. to 8.30pm Resource Person Mr. Vinod K Agarwal, IAS, Former Special Chief Secretary, Government Of Telangana, Mr. Satyan Bhatia, Managing Director- International Marketing Corporation Pvt. Ltd, Mr. Jaideep Abichandini, Managing Director - Lyconet India Pvt. Ltd, Dr. S. Franklin John, Professor ,Department Marketing, Vignana Jyothi Institute of Management. Venue Virtual Meeting Consumerism in Post- Covid World - Synopsis Promotional Flyer Slides from the presentation Women Development Program Topic Insights from Covid for Working Women Date & Time 26th June, 11.00am. to 12.00pm Resource Person Mr Thota Ramesh, Software Delivery Head & a Counselling Psychologist & Author Venue Virtual Meeting Insights from Covid for Working Women - Synopsis Promotional Flyer Slides from the presentation 26 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Featured Article HIGHER EDUCATION IN POST PANDEMIC ERA : A FEW REFLECTIONS While Covid crisis, unequivocally, into ‘Impact based’ & ‘outcome Dr.Ravi Kumar Jain has exposed the inherent based’ education system producing Secretary vulnerabilities of our education rich talent pool that can not only system, we have witnessed an sustain but drive the industrial based’ certifications. More and unprecedented response by revolution 4.0 more short duration / short module all stakeholders in adapting to programs and courses should be technology and digital platform ‘METHOD’ of education refers offered in an on-demand basis to ensure academic continuity. to the set of pedagogy and the without duration restriction with This demonstrated a very high tool kits that are used to impart a possibility of choice based resilience and adaptability during education and nurturing skills. personalization of degrees / the crisis time. Evident from the The pedagogy of the future – in program. The ever evolving echoes of the feedbacks from the so called Post-Pandemic powerful digital technologies all stakeholders, it won’t be an Era – must be defined by learner can enable personalization of exaggeration to say that the centric participative, immersive education, equivalent to the online, blended, hybrid modes of and experiential learning methods ‘Ekal Vidyalaya’ of old ‘Gurukul’ education are here to stay forever across the board. The pedagogy parampara. thus marking a major, much of tomorrow must be ‘crafted to needed, shift in the ‘MODE’ of context’ and ‘fit to learners’ ability In short, to catch-up with Industry education globally. in order to cultivate curious minds 4.0 we have to unleash Education and lifelong learners. Without 4.0 and lead India ‘Back to the which, a mere switch in the MODE Future’ – a Gurukul in a digital of education (offline to online/ world in both letter and spirit. blended/Hybrid mode) will not take us where we ought to reach on the global platform. MODEL of education, is another important dimension of education in India that calls for a disruptive and a transformative reformation. The age old structured format of ‘duration-based’ degrees should give way to more ‘Flexi’ - learning- Given this major shift, transformation of the Indian higher education space will not be complete without a major shift in the ‘METHOD’ and ‘MODEL’ of education. For an education system characterized by least amount of innovation, both in structure and delivery, for decades, we shall convert this crisis into an opportunity to quickly transition THE MANAGEMENT REVIEW 27

Featured Article WHY MANAGEMENT EDUCATION NEEDS TO REORIENT ITSELF? Ask any Human Resource recruiter who in between. Naturally, this is reflected in Mr. Suresh Kochattil, make their annual pilgrimage to Business the quality of classroom interactions, with Advisor & Media Professional Schools to mark their presence on Zero blank faces seen when Case Studies are day at 'College Recruitments' about their presented. Thus, the classroom lectures and get to know if people drink Pepsi or feedback on the quality of students - and become more of theory than understanding Coke, then they are destined to remain you would get the same answer that they the practical implications of what is being unemployed for a lifetime. get every year. “We will need to retrain taught. If colleges insist that a prospective our Recruits to help them acquire the skills student should have two to three years of Fourth, it’s the syllabus that has been stuck needed for the Job.” Sounds familiar? It’s work experience, then with active classroom in the past. A management syllabus that happening with Engineering Colleges and interactions, they can ensure an industry claims that Eastman Kodak still rules the also with Business Schools. ready talent. roost in the world of photography, has simply not taught what makes an Unicorn. What the industry looks for, is not what Second, the quality of faculty leaves a lot Nor do the syllabus get updated, to tell is provided by the management colleges to be desired. Faculty in most management them that what Philip Kotler said in the past, is the common complaint that one hears colleges, don’t have much of industry makes less sense and a QR code sporting from organizations, that recruit from experience and thus what they teach is pani-puri wala can talk more about the campuses. What is the missing factor? The text bookish stuff. The major challenge reality of today’s business. Text books have zing that most organizations look for to get is a dearth of committed teachers with to be dynamic and syllabus need to change management trainees to be self-starters. management thinking and industry every six months, so that students are That is the first mistake. orientation. Faculty need to reoriented with taught in a real time business environment. an understanding of the applications and There is more to learn from business True, many companies do have a mentorship implications of where it is used in industry. newspapers, magazines and biographies program or a buddy system so that the There has to be constant training of the than from fat business textbooks. hand holding process in the first year of faculty and link up with industry by sending their corporate life, turns out to be as per them for refresher training and deputations. Last but not the least, many Business Schools expectations. The pressure to deliver results, have failed to turn on the tap of innovation. often manifests in the Sales function, where Just like CME for Medical professionals Failure is still a bad word and a black mark, numbers matter, immaterial of the tenure. are a must, the faculty of Management especially in India. As they say, someone who It's not that Finance, HR or Marketing Colleges need to refresh their knowledge has not failed in life, has never tried anything have an easy ride, and they too have their levels by imbibing the latest in the world new. Risk taking has to be an integral part of own set of problems. Around 80% of of business. Many colleges try and fill this the business education and entrepreneurship Management grads are looking at an MBA / gap by getting professionals from different has to be inculcated within the portals of the PGDM as a passport to employment, rather sectors as Guest lecturers. But, here again, institution. Many of today’s corporations than acquiring managerial knowledge and this is a band-aid solution, in a situation that happened while their founders were still in requisite skills. calls for deep surgery. Ideally, there needs business schools. Infact, some of them never to be rethink on the part of Universities and had a business education. While the premier management institutes AICTE to ensure that experienced industry don’t seem to have an issue with quality professionals are laterally placed in senior All is not lost. We do have some brilliant output, it’s ones lower down the order, who faculty positions. Business Schools in our country, but for cannot ensure quality of output and thereby every exceptional one, there are a dozen are not able to attract ‘good placements’. Third, the internship that forms part of bad apples. It’s these ones that rot the entire Most Business Schools try to churn out many a management course, leaves a lot system. Forget about changing the world quantity, without ensuring quality. It’s to be desired. Most often, students are of business after your course, we first need kind of a Chicken and Egg situation, with sent to do market surveys, which adds to change the system of education at these Colleges not able to decide which came zero value to their internship. The problem schools of learning. Or else, we will continue first. Industry veterans say that the gap lies at two ends - the college and the to produce mediocre managers, who will arises primarily due a host of reasons. There organization where these students are sent burn out at the first sign of pressure. is a lack of industry orientation, sectoral for internship. The colleges as a matter of knowledge and a huge gap in contemporary rote try and place students in organizations management knowledge. Let’s look at the where they have an ‘influence’. primary reasons for square pegs in round holes. It’s a different matter that the student is hardly given a choice of where they want One, is that the input of most students who to do their internship and what they want join their MBA or PGDM programmes, come learn at the end of it. The six-month long fresh out of their graduate courses, with no internship is ideally an opportunity to industry experience. There are exceptions, cement their placement and that happens and few institutions insist a few years of only if the student is able to add value to work experience, but they are few and far what he or she did during the time they worked on their internship. If all they did in six months was to do ‘market surveys’ 28 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Election of Office Bearers – 1st MC meeting Topic Election of Office Bearers / Co-Opted Members and Advisors Date & Time 5th July 6.30-8.00pm Resource Person MC members Venue Physical & Virtual Media Coverage: 5th July 2021 – Election of the new office bearers in its first MC meeting The election of office bearers for the year 2021-22 was held and the following office bearers were declared by the President Ms Kavitha Rajesh Vice President Mr V Ramchander Secretary Dr Ravi Kumar Jain Treasurer Mr Jaywant Naidu Jt Secretary Mr. K Chandra Sekhar Besides this the coopted members and advisors were also nominated and proposals passed besides the sub- committees ISB Linked In Mana Telangana Namaste Telangana on HMA & All Women Secretariat Velugu PP Ramesh Vemuganti Saakshi Hindi Milap giving insights about HMA 1. The Business Line: 4. Start Up Times: https://www.thehindubusinessline.com/news/national/kavitha-rajesh- https://startuptimes.org/kavitha-rajesh-takes-charge-as-president-of- takes-charge-as-president-of-hyderabad-management-association/ hyderabad-management-association/ article35065916.ece 5. The Hans India: 2. Mana Telangana: https://www.thehansindia.com/featured/womenia/kavitha-rajesh-takes- https://www.manatelangana.news/kavitha-rajesh-takes-charge-as-third- charge-as-the-president-of-hma-693449 woman-president-of-hma/ 6. U.S. Consulate General Hyderabad on Twitter: 3. Namasthe Telangana: https://twitter.com/USAndHyderabad/status/1413343667478155264 https://www.ntnews.com/telangana/kavitha-rajesh-as-hma- president-134290/ 7. Indian School of Business on LinkedIn: https://www.linkedin.com/posts/indian-school-of-business_socialimpact- iif-scalingimpact-activity-6817034738008641536-avCW THE MANAGEMENT REVIEW 29

Featured Article HYDERABAD THROUGH THE EYES OF KINGSHUK NAG Given the disputes going on of the state, Hyderabad has Kingshuk Nag between Jagan Reddy and taken a new dimension; albeit not Chandrababu Naidu over the fate everything may be to the liking of Former Resident Editor, Times of of Amaravati and with the AP everybody. Let me illustrate. The India Hyderabad, Advisor-HMA high court pondering on the issue, new government realized that a folks living in Hyderabad must new state of Telangana had been expansion of Hyderabad. The consider themselves lucky. Many created, but the new state did not city once with roads and parks denizens of Vizag are now very have adequate sources of funds. has become very crowded in upset that the Jagan government But without adequate resources to the last few years. In fact with has withdrawn its move for three fund its development programs the expanding real estate, parks may capitals as the high court was state would soon get into a severe soon become a thing of the past. about to rule on the matter. The financial crunch. Figuring this out, Roads are largely very narrow High court was dragged into the the new government quickly came in Hyderabad from the time of controversy after thousands of up with a program to generate the Nizams. The Nizam and their farmers whose land had been additional resources. They realized officials moving around in their acquired in Amaravati (and who that in this new age of urbanization, horse run coaches and later motor gave in without creating a whimper) Hyderabad could be fast turned cars (that were far less modern moved court. They were protesting into a cash cow by expanding it than what they are presently) never the move because that would rapidly. Land values would go up if expected that traffic on the roads affect their material condition. They a policy of rapid business growth of Hyderabad would expand to the had given up the land because they and urbanization was pursued. In levels it has now. To put it mildly expected Amaravati to develop fact, the new rulers planned that this has resulted in increasing fast and expected that they would Telangana could be turned into a traffic snarls with the augmented materially gain out of the process virtual urban state with Hyderabad traffic using the same roads for by making more from the land left becoming a third of the whole transportation. With commercial with them. But things are moving in state. Consequently there would and other buildings overlooking a different direction. not be any financial problems in the main roads it is not possibly to Telangana and Hyderabad (so to widen them. Thus the traffic snarls But we who live in Hyderabad must say) would carry the entire state on continue. thank the Almighty above that we its shoulders. have been spared such disputes The metro rail was brought in with in our city. After the bifurcation This has been a very welcome the ostensible purpose of reducing move but this has not been without traffic on the roads allowing free its own cost. The vast expanding flow of traffic moving on the Hyderabad creates joy in the hearts road. But economic activities in of realtors and other businessmen Hyderabad are growing so fast who are happy to exploit the that the metro rail has been able to relatively lower land prices to build do nothing to decongest the city high rises and other factories. though it was expected to do so Glittering lights in new buildings when it was envisaged. The metro reflect the new status of the city rail in Hyderabad runs at a height and gladdens the heart of the and this is because the city largely denizens. has its foundation on rocks. This makes an underground rail system But at the same time infrastructure untenable. But the beauty of the in the city has been under great pressure because of the rapid 30 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Featured Article Gurgaon in Haryana and NOIDA by looking at the example of in UP. This has created a Delhi Bangalore (now called Bengaluru) city has been compromised by the of extra ordinary geographical around the turn of the last century. over ground rail. Since the metro proportions. Delhi has become so Chandrababu Naidu who was the rail runs at a height, pillars to create big that one airport does not seem chief minister then attempted to the space for the rail to run at a to be enough for the city. Only the build Hyderabad on the model of height has had to created. This has other day the government kicked Bangalore as a major IT destination. spoilt not only the beauty of the off the program for building a But in the last two decades even city but created obstacles such second airport in Greater NOIDA as Bangalore has been converted that daylight does not permeate to service the vastly increasing from a sleepy city into a major through in many places. A good traffic in the hinterland. This implies hi tech destination it has also example is Road Number 36 of that folks who stay in Gurgaon, become an urban conglomerate Jubilee Hills over which there is a south, west, central and north that is hugely crowded with major metro rail line running at a height. Delhi will use the existing Indira traffic bottlenecks everywhere. On the ground it would seem that Gandhi airport at Palam. Others Bangalore is the preferred IT sunlight never reaches there and who stay in Noida and east Delhi destination about which everybody premises of many commercial will take recourse to the new speaks, but nobody says that it has establishments have been affected airport. (Similarly Mumbai with an become a city where life is hellish. by the lines at a height. If you let international airport is building a The green spaces in the city have your mind go back a few years, you second airport in Navi Mumbai been destroyed like the Parade will realize what I am saying. This that will service it’s over expanding ground (a green stretch of land) is a pity because Road Number population who lives across the that ran parallel to the MG Road 36 was emerging as a fashionable sea). In fact Delhi has now become in the middle of the city. Instead place for shopping and other of massive proportions and many the green space has made way for commercial activities. Delhiwalas who at first used to look the metro rail corridor which runs approvingly at their city expanding over it and has spoilt the natural Every city has its optimum fast now shudder at the prospects beauty. The expanded Bangalore level of growth beyond which of living in such a city. airport has been relocated far from it will become non optimal to the original city in Devanahalli expand. A good example of this By the way, going by its size on the way to Nandi Hills where is Delhi which by the area that it Hyderabad is today already the denizens went for day long picnics covers is the largest city in India. second largest city in India. Only on the weekends. The new airport Delhi today does not mean only Delhi is bigger than Hyderabad in is now so distant that there are Delhi but the neighboring area of size. This means all the problems places in the city which can that plague Delhi today would one traversed only in 4 hours (this is not day be that of Hyderabad. Not a an exaggeration!) In the evening great prospect that. However it when traffic moves in the opposite is good that a 161 km long Outer destination, it usually takes three Ring Road girdles Hyderabad which hours to reach the airport from makes commutation simple. where major IT companies are located. The original thrust to expand and modernize Hyderabad came The point to ask is whether in its quest for growth and expansion we in Hyderabad want to land up in a situation that is akin to Bangalore (or its new avatar called Bengaluru)? Think. THE MANAGEMENT REVIEW 31

Lecture Meeting Live by Choice Not by Chance - Vedanta Foundation Mumbai Topic 18th July 6.30-7.30pm Date & Time Philosopher Swami A Parthasarathy Resource Person Virtual Venue   https://www.youtube.com/watch?v=jBYUgP8rzVw   https://www.facebook.com/132238452249/videos/2266534996814124 Vedanta Foundation and HMA had a joint lecture Swami A Parthasarathy giving his discourse meeting on 18th July at 6.30pm on the topic ‘Live by Choice, Not by Chance’ which was expounded by Philosopher Swami A Parthasarathy. On the Guru Purnima Day - he told the listeners that one has to be the architect of one’s life. Firm faith in one’s dreams and ambitions can make us move mountains and hence we can realize our dreams. We have to have control on our mind and it is so powerful and it can also control others too. He had given examples how choices make a difference. The demands of the mind can be controlled. He taught the people the importance of learning how to live one’s life without stress and strain. How to live life through thinking and judgement not by feeling and impulses. It was a very enlightening one-hour session. Lecture Meeting – Panel discussion with National Stock Exchange Hyderabad Topic Listing & Fund Raising for SME businesses on NSE Emerge Date & Time 21st July 6.30-7.30pm Resource Person Mr B Gouri Sankar-Regional Head DD South National Stock Exchange of India Ltd Mr Sanjay Banka – Executive Chairman Banka Bioloo Limited Mr Parth Shah – Director Shreni Shares Private Limited Moderator Mr Abhishek Goud NSE Head Marketing Venue Virtual   https://www.facebook.com/hydhma/videos/2881842238735766 The panel discussion in A screen shot of the speaker and Promotional flyer collaboration with national stock moderator – from the session exchange was on what is the advantage for MSME’s when they list it on the stock exchange. The perspective was given by a banker, a corporate as well as the NSE regional head. The procedures and the way forward was a very informative and insightful session which received a number of positive feedback from the participants. 32 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 MSME Committee – HMA Business Standard Panel discussion Topic Listing & Fund Raising for SME businesses on NSE Emerge Date & Time 21st July 6.30-7.30pm Resource Person Mr B Gouri Sankar-Regional Head DD South National Stock Exchange of India Ltd Mr Sanjay Banka – Executive Chairman Banka Bioloo Limited Mr Parth Shah – Director Shreni Shares Private Limited Moderator Mr Abhishek Goud NSE Head Marketing Venue Virtual   https://www.facebook.com/hydhma/videos/1171757519985771  Post Event Coverage https://www.business-standard.com/content/events/discussion-on-msme-centric-policies-its-varied-needs-and-long-term-sustenance-121073000870_1.html Promotional Material Sesssion in progress FDP – Higher Education Forum, Case Method Forum for Management and HMA Topic Collaborated for Philosophy Research and the Scientific Merit of Case Method Crafting Theory Linked Cases Date & Time 27th & 29th July from 11am to 1pm each day Resource Person Dr Anjan Gosh – Associate Professor Dr Ajoy K Dey – Professor Operations & Decision Sciences Editor Venue Virtual This all India program which we have collaborated had 90 participants all faculty from different colleges in India. Of this, 35 faculty joined this sponsored program by the ministry, from Hyderabad. They spoke about the importance of research and case studies in the teaching methodology of higher education.The faculty who attended the program had a four-hour insightful session which expanded their horizons on the pedagogical front. THE MANAGEMENT REVIEW 33

Digital Marketing (IRP-2) Speakers Prof. Kiran Peddada (ISB Date 04.06.2021 Time 6:00pm to 7:30pm Capital Markets- Future Trends (IRP-2) Speakers Prof Sri Harsha Reddy, IMT Date 06.06.2021 Time 11:00am to 12:30pm Industry Readiness Program III with placement officers Speakers Date 08.06.2021 Time 4:00pm to 4:30pm 34 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Featured Article INDUSTRY 4.0 What is Industry 4.0 It has happened in the 18th to 19th Rajendra Krishna Prasad Peddi centuries in Europe and North America. Convener of HMA MSME Committee Industry 4.0 or the Fourth Industrial and HMA Young Leaders Committee Revolution is based on the cyber- In that period many agrarian and rural physical transformation of machining societies became industrial and urban. • Renewable energy. and manufacturing. In this duration, the iron ore and textile What is the fourth industrial revolution? The current trend of automation industries were developed. and data exchange in manufacturing The biggest impact of the Fourth technologies is known as Industry 4.0. And mechanization made possible by Revolution is to improve the quality of steam power and water power. life. This name was derived from the German government's initiative to promote What is the Second Industrial This is fundamentally different from the manufacturing and a digital convergence Revolution? previous three between industries and computerization of manufacturing. The Second Revolution - 1870 and • Breakthroughs by this revolution 1914, just before World War I. (4IR) in below fields, The basic principle is that by connecting machines, workpieces, processes, In this period pre-existing industries • Robotics, businesses and many other things are were developed rapidly. • Artificial intelligence, creating intelligent networks along the • Nanotechnology, entire value chain. New businesses, such as steel, oil, and • Quantum computing, electricity, and used electric power • Biotechnology, All these things control each other to create mass production were also • The Internet of Things (IoT), autonomously. developed very speedily. • The Industrial Internet of Things An example of the Smart Factory Many technical things also developed (IIoT), concept is a machine that can predict during this period such as the telephone, • Decentralized consensus, the probability of failure and start light bulb, phonograph, and the internal • Fifth-generation wireless maintenance processes autonomously combustion engine. before the failure happens. technologies (5G), What is the Third Industrial • Additive manufacturing/3D printing In a smart factory, millions of machines, Revolution? get managed by the machines and themselves, fortunately using Artificial It is also called Digital Revolution and • Fully autonomous vehicles. intelligence developed by humans. it was started in the 1980s and still is continuing. These technologies will connect billions What is the Industrial Revolution? of more people. This revolution refers to the technology The changes in manufacturing and from analog electronic devices It will improve the efficiency of transportation with the help of new and mechanical devices to digital businesses and organizations. technologies are called the Industrial technology. Revolution. This revolution will help to regenerate This includes the personal computer, the natural environment through better Example: Initially a product was made by the internet, information, and asset management. hand then it was made by machine then communications technology, and it was manufactured on a larger scale by automated machines and production Design Principles of Industry 4.0 mass production. processes. Interconnection Types of Industrial Revolution: • It has the potential to grow in the field of, Information Transparency The four types of industrial revolutions are explained below. • Automated driving, Technical Assistance What is the First Industrial Revolution? • 5G networks and the internet of Decentralized decisions things and [1] Interconnection THE MANAGEMENT REVIEW 35

Interconnection is the ability of Horizontal and Vertical System Companies, suppliers, and customers are machines, devices, sensors, and people Integration rarely closely linked. to connect and with the help of the The Industrial Internet of Things Internet of Things, they communicate Cyber Security Any departments such as engineering, with each other. The Cloud Data Computing and Storage production, and service are not Additive Manufacturing integrated. It allows us to monitor the effectiveness Augmented Reality and efficiency of our process with Big Data Analytics Top management and bottom the help of wireless communication Technologies in Industry 4.0 management are not fully integrated. technology and capabilities of the Autonomous Robots Internet of things (IoT) In this technology, companies, Many industries have robots to departments, functions, and capabilities [2] Information transparency complete complex assignments. will become universal data-integration networks and enable truly automated Information transparency provides large They are becoming more autonomous, value chains. amounts of useful information to make cooperative, and flexible. appropriate decisions from all points in The Industrial Internet of Things [IIoT] the operation process. Robots work safely in a hazardous condition also. Today, only some sensors and machines Inter-connectivity allows operators are networked and enable embedded to collect large amounts of data and The robots will have great capabilities. computing. information from the operation process. Very interactive collaboration with a But with the IIoTs, more devices will be This large amount of information will human is possible by high-end sensors enriched with embedded computing. be used for analysis, innovation, and and control units. improvement. They will be connected using standard Nowadays robots can automatically technologies. [3] Technical assistance adjust their actions. Industrial Internet of Things allows field Technical assistance is the key principle Simulation devices to communicate and interact for this revolution. with one another devices and also with Nowadays 3-D simulations of more centralized controllers. In technical assistance, the role of production processes, products, and humans as an operator of machines is materials in production processes are Cyber Security shited to a problem solver and decision- already used. maker in this concept. Industry 4.0 provides increased But in the future, simulations will be connectivity and the use of standard Technical assistance helps to solve used on a large scale in manufacturing. communications protocols. urgent problems on short notice. These simulations will allow operators to Cyber Security protects critical industrial It supports to conduct tasks that are test and optimize the machine settings systems and manufacturing lines from unpleasant and unsafe for the human for the next product in the virtual world threats. worker. before the physical changeover. The Cloud Data Computing and Storage [4] Decentralized decisions Therefore, machine setup time will be reduced by 80 percent and increases Companies are already using The decentralized decision allows an Product Quality. cloud-based software for analytics operator to make a decision from inside applications. the production plant facilities as well Horizontal and Vertical System outside of the factory. Integration But with Industry 4.0, more production- related activities will require increased It is possible due to Interconnection and data sharing across sites and company information transparency provided by boundaries. decentralized decision. Decentralized decisions combine local and global information at the same time. It supports better decision-making and increases overall productivity. Technologies in Industry 4.0 ➨ There are various different technologies are used is such as, Autonomous Robots, Simulation, Horizontal and Vertical System Integration, The Industrial Internet of Things, Cyber Security, Cloud Data Computing and Storage, Additive Manufacturing, Augmented Reality, Big Data Analytics. The Nine Pillars of Industry 4.0 Autonomous Robots Simulation 36 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 The performance of cloud technologies • Community (sharing & collaboration) • After detecting the failure mode it is very high and the responding time is enables their prevention. in milliseconds. • Customization (personalization and value) • It improves Quality and Productivity. It will enable more services for Impact of Industry 4.0 production systems. • There are two types of issues are Industry 4.0 will affect many areas such available in the factory, visible issues, as, Additive Manufacturing and invisible issues. Product lifecycle Workers' education and skills Companies have just begun to adopt Industry 4.0 is capable to handle these Services and business models additive manufacturing, such as 3-D issues with the help of an algorithm. IT security printing. Continuous Productivity This algorithm detects and addresses Machine safety 3-D printing uses mostly to prototype invisible issues. Manufacturing Sales and produces individual components. Reliability The examples of invisible issues are the Industry value chain The additive-manufacturing process wear of any components of the machine Benefits of Industry 4.0 will be used to produce small batches of and machine degradation. Reducing maintenance costs customized products. Reducing machine downtime and Challenges in implementation of machine failure Additive manufacturing offers Industry 4.0 Ensuring quality construction advantages, such as Improving safety complex, lightweight designs. IT security issues Improve equipment’s performance Increasing production efficiency This system will reduce transport Reliability and stability needed Promoting proactive distances. Improving the communication flow Insufficient qualification of employees Enhancing supply chain • Example - Many companies are Improving man and machine already using additive manufacturing Need to maintain the integrity of collaboration to reduce product weight and production processes Make longer equipment life cycle reducing their expenses for raw materials. Lack of adequate skill-sets Augmented Reality General unwillingness to change Augmented-reality-based systems such Loss of many jobs as selecting parts in a warehouse and sending repair instructions over mobile Unclear legal issues and data security devices. Excessive investment These systems are currently in their early stages. Lack of regulation, standard and forms of certifications But in the future, Augmented Reality will provide real-time information to Role of big data and analytics in Industry improve decision making and work 4.0 procedures. • Modern information and • Example - Augmented Reality will use communication technologies like to provide virtual training. a cyber-physical system, big data analytics, and cloud computing will In this virtual world, operators can learn help to detect the failure mode to interact with machines by clicking on before production failures. a cyber-representation. Big Data Analytics By data analytics, we can optimize production quality, saves energy, and improves equipment service. In an Industry 4.0, the collection and comprehensive evaluation of data from many different sources will become standard to support real-time decision making. • The 6C system in Big Data Analytics: • Connection (sensor and networks) • Cloud (computing and data on demand) • Cyber (model & memory) • Content/context (meaning and correlation) THE MANAGEMENT REVIEW 37

How to Implement Digital Transformation Speakers Lakshmi Narasimha Moorthy, Founder and CEO- nicheBees & nicheBrains , INSEAD Alumnus, Digital Transformation Coach INSEAD, Strategy Global Coach, Hyderabad, India Date 09.06.2021 International Marketing- Work Culture (IRP-2) Speakers Mr Sathish Kannan, Marketing Consultant Date 12.06.2021 Time 6:00 pm to 7:30 pm Successful Business Leaders- The Journey (IRP-2) Speakers Dr Vidya Sagar Abburi, CEO & Founder, Avantel Ltd Date 13.06.2021 Time 11:00 am to 12:30 pm 38 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 An Interactive & Moderated Zoom Session for candidates standing for election Speakers Date 24.06.2021 Time 6:00 pm to 7:00 pm Mr Peddi Rajendra Krishna Prasad Dr Ravi Kumar Jain Mr V Ramchander Mr Jaywant Naidu Prof Mahesh Kumar Soma Consumerism in Post- Covid World Speakers Mr. Vinod K Agarwal, IAS, Former Special Chief Secretary, Government Of Telangana, Mr. Satyan Bhatia, Managing Director- International Marketing Corporation Pvt. Ltd, Mr. Jaideep Abichandini, Managing Director - Lyconet India Pvt. Ltd, Dr. S. Franklin John, Professor ,Department Marketing, Vignana Jyothi Institute of Management. Date 25.06.2021 THE MANAGEMENT REVIEW 39

Insights from Covid for Working Women (Women Development Program) Speakers Mr Thota Ramesh, Software Delivery Head & a Counselling Psychologist & Autho Date 26.06.2021 Qualities of a good Professional (IRP-3) Speakers Mr. Ramesh Vemuganti - Corporate Trainer, Quality Assurance expert in Higher Education to Bangladesh, Faculty Trainer, CEO Coach Date 26.06.2021 Time 6:00pm to 7:30 pm HMA 56th Annual General Meeting Date 30.06.2021 Time 11:00am to 12:30 pm Wg Cdr A B Bhushan Mr V Ramchander Mrs B Kavitha Rajesh 40 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 MSME program – Lecture Meeting Topic Future of Mobility – EV’s & Beyond Date & Time 3rd September 21 / - 6.30pm to 8.00pm Resource Person Mr Devender Reddy, Founder & CEO, Eride Venue Virtual Meeting Fblive link: https://www.facebook.com/hydhma/videos/367381354972129 Mr Devender Reddy Founder & CEO Eride spoke about the future of the transportation industry. He stated that the pollution levels have increased and also due to the rising cost of petroleum products the transportation industry has researched and come up with battery operated vehicles as well as electric vehicles which is going to be the future of mobility. The charging stations are few and far between but as the demand rises these too will be seen at every nook and corner. This was well attended by the MSME sector. Youth Program Prioritising Personal Fitness & Wellbeing Topic 4th September 21 / 6.30pm to 8.00pm Date & Time Mr. Jitesh Mogli - Chief Fitness Architect & 360° Human Excellence Coach Resource Person Virtual Meeting Venue https://www.facebook.com/hydhma/videos/555164999062547 Fblive link: Mr Mogli, who wears many hats presented the importance of fitness which he divided into – mental fitness, physical fitness and also the intake of the types of food which we eat and the calories which we consume play a very important role in our life. He emphasised that in 24 hours which a day had, we have to only set aside 1hour for the daily regime, which should be regular and should follow a certain pattern. He gave the benefits and the drawbacks of fitness and how it effects one’s mental emotional as well as physical well-being. He showed examples and gave case studies as well as statistics of fitness and how it effects one’s life. Presentation on 3600 of fitness THE MANAGEMENT REVIEW 41

SDP Future Mobility of EVs and Beyond Topic 27th August 2021 / 2.00pm to 3.00pm Date & Time Mr. A. Devender Reddy, Founder and CEO ERIDE Resource Person Virtual Meeting Venue An hour's SDP was organised for MBA students of St. Joseph’s Degree and PG College , Symbiosis Institute of Business Management and Vishwa Vishwani College of IT and Management . More than 100 students Participated in the SDP. The objective of Organising this SDP is to orient the students on EVs and how the market is going to be in the near future. Mr.A. Devender Reddy gave a very extensive presentation on Evs. Women Development Committee – Lecture Meeting Topic Women Safety & Legal Framework Date & Time 24th August 6.00-7.00pm Resource Person Ms Rahimunnisa Begum – Advocate, Vishakapatnam Bar Associate Venue Virtual Meeting Fblive link: https://www.facebook.com/hydhma/videos/292500128982881 Ms Rahimunnisa elaborated on many aspects of women safety and how the law protects them against rape, misbehaviour, domestic violence, safety of women in workplace, the pros and cons of each as well as cited cases and the judgements given in each of these cases, the compensation given by the government, who, how and when to approach when you are in any of the given situations. A very informative and interactive session which was educative and threw light on the legal aspect of the case. Session in progress 42 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Lecture Meeting Building of Infrastructure by Private Sector on PPP Mode Topic 29th September 2021, 6.30pm – 8.30 pm Date & Time Mr Jayaraman Ravikumar, Former Chief Financial Officer & Chief Risk Officer Resource Person Virtual Meeting Venue https://www.facebook.com/hydhma/videos/558691685347009 Fblive link: Mr Jayaraman Ravikumar through his presentation brought out the importance of PPP projects and why we should go for more and more projects through this method. He stated that the private sector should be a part of nation building and should be proud to do so. On the other hand the projects through PPP mode faces a lot of challenges due to delays on various fronts which escalates the cost of the project. He gave the case study of Damra Port and Hyderabad Metro Rail and gave the challenges which were faced by both and how each of the challenges were overcome by L&T. The cost overrun and what it means to the corporate sector and the differences between workings of the government and corporate sector. The informative, educative and insights given had the audience spell bound for the hour and a half of his session. He concluded that there should be more and more PPP projects for people to enjoy the benefits of it. MDP Team Building and Development Topic 30th September - 4.00-6.00pm Date & Time Ms Tejal R Vasa – Soft Skills & Behavioural Skills Trainer Resource Person Virtual - paid session Venue Ms Tejal brought to the participants the importance of knowing the members of the team and how it is important if we have to work as a team. She divided the participants into teams and gave each team an activity where the blue print had to be prepared as well as work profile of the team members had to be created with the presentation by the leader of the team. This activity brought sharply to light the importance of knowing your team members strengths and weaknesses so that the right man has the right job. Dr Ravi Kumar Jain – Secretary THE MANAGEMENT REVIEW 43

Youth program Innovation in Drone Applications Design & Manufacture Topic 4th October 2021 / 6.30pm to 7.30pm Date & Time Mr Prem Kumar Vislawth, Founder & Chief Innovator Marut Drones Resource Person Virtual Meeting Venue https://www.facebook.com/hydhma/videos/610098640166049/ Fblive link: HMA Webinar on\" Drone Applications Design and Manufacturing\" from HMA Young Leaders Committee is well received by good number of senior HMA members. Dr.Prahalada garu Sri Ramesh Gelli garu are among those senior members attended today. Very insightful and informative presentation given by Mr.Prem Kumar Co Founder and CEO of Marut Dronetek Startup. Session in progress and the speaker’s presentation MSME Financial Services, Digitalization and Banking Services Topic Date & Time 8th October 2021 / 6.30pm to 8.00pm Resource Person Mr Lakshmi Narasimha Moorthy, Founder and CEO –nicheBees & nicheBrains, INSEAD Venue Alumnus, Digital Transformation Coach INSEAD Strategy Global Coach Hyderabad, India Fblive link: Mr M.D. Sandeep, Partner and Consultant, M/s.Fincare Advisors LLP Shri Balbheem Vaidya, Assistant General Manager, State Bank of India, Ms. Gunjan Kaur Jabbal, VP & Business Head (SME Banking), Open- Asia's, first Neo Banking Platform for SMEs and Startups Virtual Meeting https://fb.watch/8N2_zj4r1f/ HMA MSME Committee Conducted the Webinar on \" Financial Services Digitalization and Banking Services for MSMEs\" by 4 eminent speakers Sri. Lakshmi Narasimha Moorthy, Sri.M.D.Sandeep, Sri. Balbheem and Mrs. Gunjan Kaur. It's indeed, they had a very limited time for their presentation, but they have utilised the time, so effectively and given us very insightful and informative presentation with PPT on 1.Digitalization of enterprise services,2. Business Banking Modelling, 3.Government Schemes for MSMEs, 4.Neo Banking Services( Latest Trend in Banking Sector and a One Stop Digital Banking Services) to MSMEs. The Webinar is presided by our HMA President Mrs. Kavitha Rajesh garu, and nice concluding remarks and vote of thanks given by our Hon.Secretary Sri. Ravi Kumar Jain garu, and it's well received by good number of our HMA MC members, including our HMA Vice President Ramachander, International Desk Convenor SVKrishna Prasad, Our HMA COO Geeta and our esteemed HMA members. Session in progress and the speaker’s presentation 44 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 MSME (MICRO SMALL MEDIUM ENTERPRISES) DESK Topic Digital Transformation of MSME units in a post Covid-19 Era Date & Time Wednesday, 11 August, 2021 11.30 am – 1.00 pm. Resource Person Mr. Antarpreet Singh, Founder-ADTA Venue Virtual Meeting Fblive link: https://www.facebook.com/page/397265333678753/search/?q=antarpreet HMA brings Digital Transformation of MSME units in a post Covid-19 Era by Mr. Antarpreet Singh, Founder - ADTA on Wednesday 11th August 2021 from 11: 00 AM to 1:00 PM A well Known Digital Transformation through leader, practitioner, faculty and researcher.36 years of expreince with leading global technology companies at key leadership positions. Agenda: • Digital Transformation is a Recipe • Digital Transformation pillars in post Covid-19 era • Customer experience led digital designs Promotional Flyer • Future of work- key drivers and future skills in a post Covid -19 era • Digital Economy of India - opportunities for MSMEs and our youth The brochure is attached for your perusal and the registration detail is also given. Management Development Programme Topic Interventions to Overcome Pitfalls in Working Capital Management Date & Time 29th October 21 / 6.00pm to 8.00pm Resource Person Mr Mani Padmanabhan, Founder & Director, Vanman Management Advisors Pvt Ltd. Venue Virtual Meeting Session in progress and the speaker’s presentation THE MANAGEMENT REVIEW 45

Lecture Meeting Cryptocurrencies and Central Bank Digital Currency (CBDC): Trends. Issues and Future Topic Roadmap 30th October 21 / 6.30pm to 8.30pm Date & Time Resource Person Prof M K Bhandari, CEO- ILTES & Director- IOGA Venue Virtual Meeting SDP Emotional Intelligence as a Catalyst in Change Management Topic 9th November 2021 / 10.00am to 11.30am Date & Time Prof M L Sai Kumar, PhD (IT) Dean Academics, (Retd.), Institute of Public Enterprise Resource Person Virtual Meeting Venue https://www.facebook.com/hydhma/videos/625717818465162 Fblive link: Prof Sai spoke about how important it is to change which is constant & universal. To achieve emotional intelligence, we need to arrange the resources in proper order to achieve the goals which we have at our disposal. He asked them questions like the difference between success and victory, group and teams, how individuals and organizations should change along with the times and how progress is possible only through this. To achieve emotional intelligence, it is imperative that we adopt and adapt to the changes which take place around us every day. The power packed session had all mesmerized and completely glued to their seats. Emotional Intelligence and coping with change are the need of the hour. 46 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 FDP – Offline (Paid program) Topic Academic Leadership – A journey towards teacher career progression Date & Time 13th November 2021 / 10.00am to 1.00pm Resource Person Prof M L Sai Kumar, PhD (IT) Dean Academics, (Retd.), Institute of Public Enterprise Venue HMA Board Room Prof Sai opined that to be a good teacher to the students as well as set examples to the students it is necessary that one has leadership qualities which should be developed to enhance professional journey as well as progress as better human beings. He showed them the difference between being a leader and also being an autocrat. He cited several case studies some of which were his own experiences and how it was important for development to grow in all aspects of life. The session of 4 hours was packed with questions as it was in the physical form and the faculty were pleased to have the session by such an erudite speaker like Prof Sai Kumar. The offline session in progress The Participants with the resource person The offline session in progress The Participants with the resource person THE MANAGEMENT REVIEW 47

Social Impact Desk – Restoration of Gachibowli Well Topic Restoration of the Lime Stepwell – Gachibowli (Inauguration) Date & Time 24th November 21 / 10.30am to 8.30am Partnerss: The Rain Water Project, SAAHE, HMA, CHIREC International School Sponsored: NMDC Venue Jama E Dilwarshah Begum Masjid – Gachibowli X Roads A 200yr old well restored to its glory in 200 days. Dedication ceremony with offering zamzam well water from Mecca and a documented book release on Gachibaoli Well restoration with Mr Arvind Kumar IAS, Special CS and Principal Secretary, MA&UD was indeed an honour. We thank CHIREC International for funding support and handholding restoration. May many more collaborations towards water conservation will see the light of the day. Dr Ravi Kumar Jain and Ms Geeta Mallikarjunan were present during the dedication ceremony and the book launch of the well. These projects are a part of our addressing Climate Change. Book Launch L-R Ms Kalpana Ramesh, Her assistant, The Well which was restored to its past glory Mr Arvind Kumar IAS, Mr. V Prakash Rao Chairman TWRDC, Dr Ravi Kumar Jain, Ms Geeta Mallikarjunan BizQuiz – Young Managers & Faculty Topic Higher Education Opportunities in the United States Date & Time 26th November, 2021 – 5pm to 7pm (preliminary 5.00pm to 5.30pm. Semi-finals – 6.30pm- 7.00pm 27th November 2021 – 5.00pm to 6.00pm Quiz Master: Dr Chetan Srivastava, Associate Professor Hyderabad Central University Prize Sponsors: Mr Srinivas Ayyadevara, Mr Nagesh Vishwanatham, Ms Kavitha Rajesh Venue Virtual Zoom platform Dr Chetan Srivastava conducted the Quiz and we had 40 teams of which 25 team reached the semi-finals and of these 5 reached the finals and 3 teams were declared the winners. This was organized on the virtual platform and the technical support was given by Symbiosis Institute of Business Management – Hyderabad. The sponsors were Past Presidents of HMA as well as the Present President of HMA. Please find below the details of the winners which was on the virtual platform • Quiz Wizards Team- Mr. Dileep Teru & Mr. K Vinay Kumar- Rs. 20,000/- Vasavi Engineering College Tadepalligudem • Quiz Champions Team- Mr. Raja Satish & Mr. Meenu E G- Rs.15,000/- Yupp TV • Quiz Masters Team- Mr. K. Pavan Kumar & Dr. K. Pulla Rao- Rs. 10,000/- Vasavi Engineering College 48 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 01  |  January 2022 Teams’ finals – Quiz in progress and the Quiz masters qs. Preliminary & Semi Final rounds in progress MSME Sales & Digital Marketing Strategy and Techniques for MSMEs Topic 29th November 21 / 6.30pm to 8.00pm Date & Time Shri Ramesh Vemuganti, Global Speaker, Corporate Trainer, Quality Assurance Expert & Sponsored: CEO Coach. Virtual Zoom platform Venue https://www.facebook.com/hydhma/videos/618830472588097 Fblive link: Mr Ramesh Vemuganti brought out the difference between sales and marketing and how it was important for organizations to upgrade their skills. This also goes for individuals who lose their jobs since they are left behind in the rat race. He gave the examples of NOKIA who was out of the rat race because it did not change with the times. He stated that organizations who had moved with the times stood the test of times and also said that the social media platforms offer huge opportunities in terms of sales and marketing and if MSMEs cannot afford to spend a lot at least they should be able to spend a minimum to ensure that they reap huge benefits. He also emphasised how important it was to keep in touch with clients and build new ones. Personal contact, even if it is over a phone call goes a long way in marketing leading to sales. Participants in rapt attention Session in progress THE MANAGEMENT REVIEW 49

MANAGEMENT DEVELOPMENT PROGRAM (MDP) Each year HMA reviews the Mode of Conduct: sectors (campus to corporate programs offered in the previous programs) IIM Bangalore certified year and identifies programmes The programs were conducted entrepreneur a mission oriented suited. HMA is offering around online via Zoom platform. leader with proven success record 10 MDP programs covering all of 15 years in training, operations, functional areas. The program Program – I and human resource at a wide offered range from fundamentals, spectrum of industries like telecom, helping executives, managers, top Power BI- Dash Board in a Day: banking, education and mncs, level and medium level employees 28th August, 2021 manufacturing, power plants, she shifting from one functional area to believes in customizing content for another to programs focusing on Mr Amit Chandak organizations to address specific specific topics to help them take up Chief Analytics Officer needs to bring about an impact specific higher responsibilities. Kanerika Software on their business, tejal believes in keeping her sessions simple, In addition there are programmes Amit has vast experience in focused, and more of interactive which help executives develop Business Intelligence, Analytics, kind of with the audience, which their personality and leadership ML and Data Science. He has helps them to have a feel of skills. expertise on various BI tools connection with the facilitator and technologies like Power BI, and to open themselves more by Management development Tableau, Incorta, Qilk Sense, sharing their views and ideas and programmes provide various Quicksight, Python, R, Spark, more open to accent, learn and benefits. The participants are Kafka, Solr and Elastic Search ready to transform equipped with the latest tools, and has worked on developing BI techniques and skills spanning Solutions for different verticals in Program – III different streams of management the past. These include Healthcare, such as general management, Logistics, Hospitality, Travel, Interventions to Overcome Pitfalls Human Resources, organisation FMCG, Consumer Durable, in Working Capital Management: behaviour, marketing, finance, FinTech, Media, Automotive, Spend 29th Oct, 2021 information systems, strategic Analytics, Supply Chain Analytics, management and industrial Order Management. Mr. Mani Padmanabhan relations. Amit is heading Analytics Division Multi-domain Finance & people MDP or Executive Development at Kanerika Software. Leader / Author / Life Fellow is an educational process utilising member at IOD / Independent a systematic and organised Amit was heading the technology Director 3 decades in Finance procedure by which managerial function at ProGen and lead all Leadership (CFO / Risk & personnel learn conceptual and technology initiatives. Amit was Assurance)-Indian / US listed theoretical knowledge for general heading the development of Next entities / Early-stage companies / purpose. Generation Data Analytics platform Startups \"pi\" and various vertical Data Management Development Analytics solutions. Trainer / Coach for about a Program is designed to offer decade (Symbiosis / VJIM / essential know-how to streamline Specialties: Dashboards, CorporateTrainer) process of management training Visualization, Datawarehousing, and ensures fast growth in career. Enterprise Data Lake, Data Partner with CFO Bridge LLC ; This helps individuals who wish Analytics, BI ,Machine Learning, Founder & Director at Vanman to gain rapid growth in their Data Mining, Large Enterprise Management Advisors Pvt Ltd; management career and make BI Deployments, BI Project Partner at ASC Insolvency Services use of the gained knowledge, Management, HDFS, Map Reduce, Pvt Ltd; Advisor to Infinum Growth skills, insights and attitudes to Apache Spark, Elastic, Apache Solr. (Learning platform) manage mangers, workers and organisations efficiently. Program – II Management development, for that Team Building and Development: reason, is defined as the strategic 30th September, 2021 and focused activity carried out by a manager to assist a person Tejal R Vasa become more proficient to be able to assume greater and more Tejal is a proactive planner significant managerial duties and with expertise in soft skills responsibilities. and behavioral skills training's; she is majorly involved with corporate trainings and education 50 THE MANAGEMENT REVIEW