Cover Portfolio Revised small-merged

Graphic Designer PORTFOLIO Khateeb Akhtar 2000-2020

Khateeb Akhtar With 20 years of expertise in graphic design, I am ultimately searching for an environment that has an energizing and engaging culture in a company that is rapidly growing. I am a curious, detail-oriented designer with a smile. I have a deep satisfaction in the work I create for others. I generously share my knowledge and my love of design. With a keen eye and sharp observations, I enjoy making a visual impact with my work. I have expert problem-solving skills and I o er practical solutions. It is with my patience and foresight that I am always prepared, organised and ultra-e cient. I never settled for anything less than perfection in everything I do. EDUCATION PROFESSIONAL SKILL Bachelor of Arts from Aurobindo College, Delhi Adobe Collection University 1992, Delhi Design Website CSS Bachelor of Fine Arts (BFA) from College of Art, Microsoft O ce Delhi, 1996 Team Work Distinction in nal year thesis project named ”In Communication and around Delhi” [email protected] EXPERIENCE pro le includes features, sports, news and @khateeb_akhtar Currently working with The Hindustan Times, special page designing (Jan. 07 – March. 2008). khateebakhtar since Jan, 2012. Work pro le includes coloured 9810890507 supplements, ads, co ee table books, Guides like Worked with “Hardnews Media Pvt. Ltd.”, Delhi, A Wellness, Wedding, etc.. promising political monthly magazine. (Oct. 03 – Dec. 2006). Worked with The Mail today, a India Today Group product from April, 2008 to December 2011. Worked with “Tania Printographics Pvt Ltd. ” Work pro le includes news as well as coloured Delhi, one of the leading Large Format Digital supplements designing. Printing House in India as Graphic Designer. (Sep.99 –Sep 03). Worked with The Times of India, Delhi. Work

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” - Lindon Leader

LOGO design Logos are intended to be the face of a LEADERSH IP company. They're meant to visually communicate the unique identity of the SERIES brand and what it represents. Depending on your design philosophy, simple logos comprised of only essential elements are often the most di cult and also successful. A good logo will always dare to be di erent. You might see lots of logos with pizzas or chefs promoting a restaurant or pizza joint. But you will remember the Dominos logo because it doesn’t show food – but something totally di erent. Creating a logo design that stands out from your industry competitors will work wonders for your brand in the long term. Mint Leadership Series Client Mint understands that the ever Inspiring Mint, Business Newspaper India Inc. also requires inspiration from time to time. We have taken upon ourselves to Scope of Work lend that inspiration. The rst in the The objective to increase the buzz by 25% . chapters - Bill Gates in conversation with Rishad Premji. Year 2020

Mint Insurance Conclave Hindustan Times Mingle 2018 marked an important year for the insurance A logo for B2B talent event. A close gathering of sector in India. The industry is poised for big key B2B fraternity, this will help them showcase bang changes in market practices. The industry is their talent: singing, standup or playing musical witnessing growth that makes discussions on instrument in a informal environment. This is to how the industry is catering to its customers a create a community feeling amongst the even more important. fraternity, bonding over brunch & cocktails. Client Client Hindustan Times Mint, Business Newspaper Scope of Work To create distinctive branding that represents Scope of Work the product in a di erent look. The trend is towards more personalized design, Year content and user experience. 2019 Year INSURANCE 2019 CONCLAVE

Hindustan Times Accelerate Mint Insurance Conclave HT Accelerate is a platform built with a vision to 2018 marked an important year for the insurance drive value for pioneers in the EV ecosystem by sector in India. The industry is poised for big catering to their brand, marketing & communica- bang changes in market practices. The industry is tion needs. HT Media will invest in EV startups and witnessing growth that makes discussions on power their growth by leveraging its leadership & how the industry is catering to its customers expertise in various marketing domains. even more important. Client Hindustan Times Client Scope of Work Mint, Business Newspaper To create distinctive branding that represents the product in a di erent look. Scope of Work Year The trend is towards more personalized design, 2020 content and user experience. presents Year 2019 ROUND TABLE FUTURE OF WORK

TOURISM Hindustan Times Mingle summit HT Tourism Conclave is a unique initiative that brings together visionaries and government representatives from the tourism industry to discuss strategies and growth drivers that will not only translate into meaningful changes but also reshape the way we think tourism. ktails. Client Hindustan Times Scope of Work To build the distinctive perception of your brand in the minds of your customers Year 2019 Hindustan Times Photo Trails Photo Its a unique initiative that takes you on a Trails captivating wildlife experience with celebrity photographer Alankar Chandra, along with group of CXOs. It is the perfect opportunity to press pause on the daily bustle and unwind with like-minded people amidst nature. Client Mint, Business Newspaper Scope of Work The trend is towards more personalized design, content and user experience. Year 2019

PRESENTATION PLAY design Your Place. Your Music. Presentations are stories, not lists, and stories have a structure. They build towards an impact moment and unleash a wave of momentum that changes people’s perceptions and preconceived notions. Good stories aren’t boring and neither are good presentations. But before we go any further, it’s important to ask why presentations exist in the rst place. What’s their purpose? Why are they useful? Presentations exist to…Inform, Instruct, Entertain, Inspire, Activate, Persuade. We we need to see presentation design as an opportunity to craft a compelling narrative that earns big wins for our clients.

FEVER AUDIO BUZZ (FAB) International Radio comes under FEVER AUDIO BUZZ (FAB) which is a Fever FM entity. In this, we are selling our radio audio content to radio stations outside India and hence generating revenue. Client Fever FM Scope of Work For this project to power our sales in international market. Year 2020

Podcasts Hindustan Times Smartcast HT Smartcast curating podcasts across content from all HT Engagement on podcasts enhances brand metrics like Media’s businesses and has already garnered over 20 lakh listeners. From news to culture and everything in between. Favorability Positive Associations Your go-to conversation starters as podcasts. #HTSmartcast - Suno, naye nazariye se. 24% 63% Client Consideration Purchase Intent Hindustan Times Sample Text Scope of Work 89% 57% 14% 62% To nurture the brand’s relationship with the consumers. Awareness Recall Year 06 05 2020 Source: Nielsen report Your brand’s story will directly go into your consumer’s ears. Podcasts give you listens, not just impressions or clicks CLICKS LISTENS IMPRESSIONS Our Genres A total of 40+ genres including Fashion & Lifestyle News Science & Technology Spirituality TV and Film Motivation Health & Wellness Storytelling

Hindustan Times Smartcast Client HT Smartcast curating podcasts across Hindustan Times content from all HT Media’s businesses and has already garnered over 20 lakh listeners. Scope of Work From news to culture and everything in To nurture the brand’s relationship with the between. Your go-to conversation starters consumers. as podcasts. #HTSmartcast - Suno, naye nazariye se. Year 2020

Ebook and Magazine design A great e-book is a huge asset for the brand. It educates people, demonstrates brand’s thought-leadership, and helps generate leads. But great e-book content is not enough; it’s great e-book design that really draws readers in. From an attention-grabbing cover and sleek data visualizations to unique illustrations and an intuitive layout, there are many elements that go into a beautiful e-book design. When I designs an eBook cover I think about how I can make my cover stand out in a grid of competing books. I choose colors, imagery and typefaces that help evoke a key emotion in my readers and 5 Emerging Trends shaping Indian EV market Client also o er a sneak peek into the plot. HT Accelerate, a media platform dedicated HT Accelerate, Hindustan Times Readers often buy eBooks based on a to EV ecosystem. It presents a unique small image. opportunity for EV businesses/ startups to Scope of Work The objective to increase the buzz by 25% . strategically partner with and leverage HT Year Media's superior media reach without 2020 having to break the bank in marketing costs.

EdTech: Revamping Education in India Education demands are growing in the new generation of learners. EdTech start-ups that exploit technologies such as Augmented Reality, Virtual Reality (VR), and Mixed Reality (MR) to provide easy but e cient educational solutions this need. Client Hindustan Times Scope of Work Identify and report on the individual require- ments of academics in learning & teaching on the Web Year 2019 5 Podcast trends you can’t a ord to miss The world has found its way back to the most primitive storytelling format — the spoken word — thanks to technology. Podcasts, or audio shows on the internet that can be listened to on a smartphone, have turned into a popular form of storytelling. Client HTSmartcast Scope of Work The trend is towards more personalized design, content and user experience. Year 2020

Mint Sectoral New technology is everywhere. As this publica- tion illustrates clearly, technology can mean very di erent things to di erent people. Technology is all about the here and now — real and tangible innovations that change the way we view the world around us. Client Mint, Business Newspaper Scope of Work To create distinctive branding that represents the product in a di erent look. Year 2017 Mint Lounge Showbook You’d like a tool that will help you sell to potential advertisers? Choose from our growing library of ready-made advertorials for a variety of businesses, professional advice columns, seasonal greetings, ads for your special sections and ready-to-sell ad campaigns. Client Mint Lounge Scope of Work To create distinctive branding that represents the product in a di erent look. Year 2018

Mint Entrepreneurs and their Journey The ability to take risks is an important tool. Some of the most successful entrepreneurs took huge risks, which paid o in a big way. This magazine brings you stories of Indian entrepreneurs who have built highly successful businesses and rank at the top of the table. Client Mint, Business Newspaper Scope of Work To build the distinctive perception of your brand in the minds of your customers Year 2018 Danfoss & Mint’s Engeering Tomorrow’s India Danfoss and Mint came together to brainstorme on issues such as- the role of energy e ciency in India's policy-making, India's food safety conundrum, the nation's changing urban landscape and it's climate imperatives. Client Danfoss and Mint Scope of Work The trend is towards more personalized design, content and user experience. Year 2017

Co ee Table Books design Co ee table books – they fall into that category of ubiquitous items that seem simple until you stop to look at them closely and discover art. A good co ee table book, that is. If you don’t put together a meaningful work, or fail to publish it, a co ee table book will just remain a creation with incredible potential. We look for a new angle- in photography, in story, or even in combining a few of subjects- for a compelling, original book. Unite it behind a theme or message in one complete sentence, not just a description. The result will be a complete, eloquent, Leading the way (BRO) Client and poignant book that readers will be The publication of this co ee table book Border Roads Organisations proud to feature in their homes. brings to fruitation of long felt need to document the history, growth, challenges and Scope of Work acheivements of the Border Road Organisa- The objective to highlight the work of BRO. tion in a pictorial form. The book is dedicated to indomitabale sprit of BRO personnel. Year 2004

Hindustan Times Mumbai Marvels Client The book hope to o er readers an Hindustan Times insight into Mumbai’s ethos and essence by describing the history of these places, Scope of Work the people whose vision they represent, the The trend is towards more personalized design, purposes for which they were built or content and user experience. created, the people who use them today and what they mean to the city’s residents. Year 2012

Brochure design When it comes to brochures, it’s all about Client the design. A great design will compel our HIndustan Times audience to read all about what we’re doing. A less-than-stellar design will end up Scope of Work in the trash can. The objective to increase the brand awareness. Before we start designing brochure, we get Year crystal clear on who we’re designing for. 2013 Di erent audiences require di erent designs, and if we’re not clear on our audience, we run the risk of making the wrong design choices. When it comes to brochures, the best designs dare to be di erent. What can we do that no one else has done before? The more we rock the boat with our brochure design, the more it’s bound to grab people’s attention. HT Gurgaon A bustling commercial centre, but a crumbling infrastructure. Towering malls, but a rising crime graph. Gurgaon is a picture of contrasts. We believe, as you do, that Gurgaon is being held back from becoming the real ‘Millennium City’.

Mint Milkbasket In this brochure, we make the reader feel special that they are getting this brochure from the Mint newspaper. In this brochure, they will get 2 week free mint sampling that is happening. Mint has earned its reputation its proclivity for upholding high journalistic standards. Client Mint, Business newspaper Scope of Work To create distinctive branding that represents the product in a di erent look. Year 2019 HT Portfolio It is our pleasure to introduce you to Hindustan Times - the largest read newspaper of Delhi NCR. Take this opportu- nity to make Hindustan Times your preferred choice for news, information, analysis and entertainment. Client Hindustan Times Scope of Work The trend is towards more personalized design, content and user experience. Year 2018

Mint Brand Solution Bespoke solutions with a perfect mix of activities to boost your brand presence Editorial / MMI series / Brand Promotion , On-ground confer- ences / Round Tanle Discussions, Contextual Adverts, Extensive Pre & Post Event Media Ampli cation Print / Digital / Television Client Mint, Business Newspaper Scope of Work To create distinctive branding that represents the product in a di erent look. Year 2017 Mint Revenue Brochure Primarily generates revenue through advertise- ments that appear on its website and app, premium accounts o ering credit-report monitoring in exchange for a user fee, referrals to other institutions and companies within the nancial services industry, & the sale of user data. Client Mint, Business Newspaper Scope of Work The trend is towards more personalized design, content and user experience. Year 2017

Mint Milkbasket (Portfolio) Client In this brochure, we make the reader feel Mint, Business newspaper special that they are getting this brochure from the Mint newspaper. In this brochure, Scope of Work they will get 2 week free mint sampling that is To create distinctive branding that represents happening. Mint has earned its reputation its the product in a di erent look. proclivity for upholding high journalistic standards. Year 2019

NEWSPAGES design Newspapers, like many other creative products, require a combination of attractive design and usability to succeed. Having only one or the other will result in products that aren’t delightful to use or will end up frustrat- ing users. The design of newspapers can in uence readers to pick up one copy over another or cause readers to switch to other publishers and mediums. One of the most important design choices Mail Today “Decade Ahead” Initiative Client that newspapers need to take into considera- How a woman needs to be satis ed in bed Mail Today, India Today Group tion when designing is layout. Many newspa- is a multilayered dialogue that needs to get pers take a modularized approach to better and better with time, hopefully with Scope of Work designing their pages, and section out their a little more help from men. And women. The objective is to increase the awareness workable space into blocks containing The man plays by his woman’s rules. That’s about their needs amongst women. information. However, this visual organization the case in bed too. So watch out for 2020. can be ambiguous and doesn’t provide a level Things just get better and better for women Year of feedback signaling to a user when a 2009 particular section is nished. The ambiguity arises when there are multiple paragraphs spanning the same widths and height, without any space to separate them. Breaking newspapers o into di erent sections promotes clean and organized design in theory, but lacks clarity if done improperly.

Hindustan Times Wedding Bells Client Hindustan Times has done all the ground Hindustan Times work for you; we have carved the path for you, bringing in the best of the best Scope of Work to make your day a spectacular a air. Its a To make it nothing less than perfect. feature which turn your wedding into the most spectacular a air to remember... Year 2016 HT City “Rock on Campus” The students were given a perfect platform by HT City to showcase their talent Client HT City, Hindustan Times Scope of Work The objective is to tap the maximum Delhi University collges for revenue. Year 20016-17

Mint Media Marketing Initiatives These are the few special pages that we did for Mint, MMI category. The subjects covered here vary and include Real Estate, Business, Auto, Health Care. This requires a sound understanding of editorial content and of course, design to conceptualize and bring alive the pages the way they have been Client Mint, Business Newspaper Scope of Work The objective is to increase the awareness about their needs amongst women. Year 2017

Mail Today “Talking Green in Copenhagen” Client This double spread talks about the United Mail Today, India Today Group State proposal was unveiled by secretary of state Hillary Clinton and won instant Scope of Work support from several heads of state, who The objective is to increase the awareness spoke at the plenary of the UN conference about Climate change on climate change. Year 2009

Get Quizzical (NIE) Get Quizzical was a newspage of the NIE. Times Newspaper in Education (Times NIE) is a novel program that helps students ‘Stay Ahead’ and aims at making ‘Learning Fun’. It introduces concepts that help individual growth and development beyond school curriculum. Client Times Newspaper in Education (Times NIE) Scope of Work To create branding that inspires young minds & equips them to face challenges of today’s world Year 2007 Trendz (NIE) The information in Trendz page is crafted such that it nds use in classroom discussions, thus making it relevant and current. It truly gives education a new dimension by fostering the simple habit of reading which in turn paves the way for a con dent, informed and aware individual. Client Times Newspaper in Education (Times NIE) Scope of Work To create branding that inspires young minds & equips them to face challenges of today’s world Year 2007

My Little HT My Little HT, this 'paper' is designed to inculcate the habit of reading among children aged 8-12. It has 12 pages of content that packs in news, puzzles, cartoons, fun things to do, and exciting event listings. Its glossy, colourful tabloid format is perfectly suited to our “little” audience. Client Hindustan Times Scope of Work To build the distinctive perception of your brand in the minds of your customers Year 2012 Pass the Popcorn (NIE) The information in Pass the Popcorn page empower- ing students with new cutting-edge knowledge through various educative and informative activities. The programme serves as a catalyst of education and interaction, as well as a window into the minds of the quintessential Indian youth. Client Times Newspaper in Education (Times NIE) Scope of Work To create branding that inspires young minds & equips them to face challenges of today’s world Year 2007

PRINT ADS design In a world where digital advertising represents a predominant marketing model, it is hard to believe that traditional formats still play a signi cant role in brand awareness and lead generation. However, the fact remains that advertising tactics such as creative print ads are not disappearing. On the contrary, industry reports prove the evergreen potential of print advertising: 70% of Americans prefer to read on paper, and 67% prefer printed materials over digital Over 55% of all consumers trust print marketing more than any other advertising method However, it takes a great piece of print Mint Lounge Weekender Client content to evoke emotions and inspire A 200-year-old clothing label, a brand new Mint Lounge, Mint customer interest. If you want to exploit this lifestyle club in Gurugram, and a sprinkling type of marketing strategy, you better make of jazz, the second edition of Weekender Scope of Work sure to display a fair share of inspiration and brought together the old and new guests The objective is to increase the awareness creativity. brave the elements for an evening of style about their style amongst people. and jazz, dressed on theme, in their The quality of a print ad depends mostly on favourite shirts.. Year these traits. 2018

HT City Print Fashion Week Client Ht City Print Fashion Week, our ve-day HT City, Hindustan Times esta takes o today on the pages of HT Scope of Work City. The unique celebration of fashion, To make it nothing less than perfect. brings you groundbreaking trends and refreshing style inspiration right at your Year door step. 2017 HT Bangla It is the fastest growing Bangla website in India. With over a million users and 5 million page views and counting so far, it is getting warm reception. Client Hindustan Times Scope of Work To create awareness about our o erings to a targeted audience. Year 2020

Mint Digital Innovatin Summit Mint presents a platform for building a community, between corporate leaders and technology experts, to tide over varied business challenges. It a platform for companies to learn from experience, interact with technology leaders and acquaint with digital innovations: all of which can help their business scale. Client Mint, Business Newspaper Scope of Work The objective is to increase the awareness about their needs amongst women. Year 2019

HT Friday Jam Client From Rock to Bollywood to Folk to Fusion HT City, Hindustan Times and Hip-Hop, Friday Jam season 6 o ers the biggest celebration of music bringing in the Scope of Work best singers and musicians across genres to The objective is to increase the brand the Millennium city, and the best part is that awareness through a high pro le musical it’s free for all. To keep the audience event in Gurugram. entertained through the 4 weeks, the festival will also witness musical perfor- Year mances by stellar artists in the industry.. 2019

Health Shots’s Mental disorder in women Client Health Shots is tailor-made for young Health Shots, Hindustan Times millennial woman searching for cues on feeling good. Highlight the prevalence of Scope of Work health issues among Indian woman and call The objective is to increase the awareness out to potential clients to partner with us about mental disorder amongst women. highlighting the opportunity in women’s wellness domain. Year 2019

“Magic of Print” for Print Media Client The campaign is all about whether print is a Print Media dying medium, how print compares with the digital format, and what constitutes Scope of Work good innovation in print. Magic of Print to The objective is to highlighting the importance drive awareness around the e cacy of of the printed word. print & its continuing relevance in India. The printed word carries high credibility & trust. Year 20019-20

Mint Insurance Conclave 2017 marked an important year for the insurance sector in India. Furthermore with the revival of the economy and nancializa- tion of assets, the industry is witnessing growth that makes discussions on how the industry is catering to its customers even more important. Mint organized a confer- ence to discuss key issues in the life and non-life insurance space that will mark 2018 and the times to come. Client Mint, Business Newspaper Scope of Work To ensure e ective business communication among its delegates and participants. Year 2018

Mint Corporate Strategy Awards Client Mint Corporate Strategy Awards will Mint, Business Newspaper honour excellence based on a methodol- ogy developed by consulting rm Boston Scope of Work Consulting Group (BCG) to evaluate the To compare your company with competitors & performance of listed and unlisted can essentially act as a benchmarking exercise. companies above Rs 2000 Crore in revenue. Year 2018

Mint & Danfoss Transformation Agenda Danfoss and Mint come together to bring to you a series of articles and round table discussions with experts to brainstorm on issues such as- the role of energy e ciency in India's policy-making, India's food safety conundrum, the nation's changing urban landscape and it's climate imperatives. Client Danfoss and Mint, Scope of Work To create out of the box ideas that catches the attention immediately. Year 2018 HT Count the Stars Contest In the contest ‘Count the Stars’, readers have to count the stars that appears in two advertisements in the HT every day and message the brand names to 54242. Respondents stand to win attractive daily & weekly prizes. Client Hindustan Timnes Scope of Work The trend is towards more personalized design, content and user experience. Year 2019

Mint Fintech Summit 2019 At the Mint Fintech Summit, a high-pro le thought leadership platform for discussion and networking, discover How Fintech is reshaping the future of the nancial services. Mint Fintech Summit 2019 aims to bring key stakeholders – FinTech Startups, bankers, Policy-Makers on a common platform to deep dive into the issues and opportunities involved and the way forward Client Mint, Business Newspaper Scope of Work To build the distinctive perception of your brand in the minds of your customers Year 2019

[email protected] @khateeb_akhtar khateebakhtar 9810890507