Marketing Company Kingston

Marketing Company Kingston Imperium.social

Marketing Company We are Kingston’s full-service digital marketing company. We help brands elevate their current digital assets like websites and social media accounts through a variety of services. Imperium is a new age digital marketing company located in Kingston, Ontario. We help brands harness the power of their most valuable digital assets through implementation and education. Founded in 2018, Imperium was created with the goal to provide new solutions to existing problems that businesses face on a daily basis. 5 Reasons Why Your Small Business Needs Digital Advertising! If you own a small business in today's internet driven society you need to advertise online! Here's 5 reasons why. Imperium.social

Marketing Companies Kingston If you’re a small business owner in today’s technologically advanced society, you need to have an online presence. With over  4.1 Billion  internet users around the globe, there is someone out there who wants whatever it is you’re selling. So where should you start? You’ll need to create a website and social media pages. Now instead of patting yourself on the back, grabbing a cold one and calling it a day, you have a little more work to do. Don’t worry, we have the answer. Say hello to the wonderful world of Digital Advertising. This is the process of advertising through the internet with emails, photos, videos, text and much more. In 2019, global digital ad spend is forecasted to reach $333.25 Billion dollars. That’s an increase of 17.6% from 2018. So why is it growing in popularity with top marketers and businesses so much? Because the bene ts are too good to ignore. That’s why we have comprised a list of  5 reasons why your small business needs to use Digital Advertising. Let’s begin. 1. Its Cost E ective Compared to traditional advertising, it is cheap, very cheap. Costs for traditional advertising such as TV commercials and Print ads, can cost an absolute fortune. As a small business owner, you know every penny counts, so this is often not an option. Imperium.social

Marketing Company With DA you can pick a weekly, daily or monthly budget that is as little or as big as you’d like. Cost per Click (CPC) Ads on Facebook and Google have an average cost of $1.72 and $2.32 respectively. So, you don’t need to break the bank to get some online exposure. 2. Its Flexible W  ant to sign up and get started in less than 10 minutes? Go for it!  Need to change your budget? Done.  How about changing the wording of an Ad? You bet.  Want to take advantage of a new Ad format or update? Edit and post.  Want to customize your dashboard to see only the most important metrics? I think you get the point. 3. Interaction & Timing The main problem with traditional advertising is the little, to no interaction between the consumer and the medium of advertising. With digital Ads, you can be there for consumers at the exact time where purchase intent is present and allow them to make an interaction that leads to a sale. Let me tell you, clicking on a Google Search Ad is much easier than scrambling for the phone to call the 1-800 number on your TV shopping channel. 4. Its Targeted Choose to target consumers by: Imperium.social

Marketing Company Kingston  Location G  ender  Interests W  hether or not they have visited your site before A  nd much more! 5. Track Performance Indicators Tracking your Return on Investment (ROI) on a Billboard advertisement can be a little bit of a hassle. Actually, it’s pretty much impossible. With Digital Ads you can install a tracking pixel on your website and see exactly what Ads are performing well and which ones aren’t. Simply open your Ad Dashboard and pick from loads of metrics like Impressions, Return on Ad Spend (ROAS), conversions, Click Through Rate (CTR) and more. There you have it, the  5 reasons why your small business needs to take advantage of Digital Advertising. It really is a tool that can complement every business, in all industries. Imperium.social

Web Developer Kingston 3 Tips For Purchasing An A ordable Website Design In Kingston Are you struggling to nd an a ordable Website design in Kingston? Follow these 3 tips to make your problems go away! Get your dream site today. In this era of digitization, if you own a business and don’t have any online presence, it’s a matter of concern. These days a dedicated business website plays a vital role when it comes to building up a reputable brand name.  However, getting a website designed may look like a daunting task if you don’t know the basics of purchasing an a ordable website. For people who are looking for a trusted website design in Kingston, this should help make the process easier. In this blog, we’ve come up with 3 e ective tips that can help you purchase an a ordable website. Let’s check them out!! Before hiring a website designer in Kingston, it’s always better to be clear about the intentions of your website. Do you need to convert customers with an e-commerce website? Or do you need to get foot tra c into your brick and mortar store? These are things to consider before approaching a designer.  You must analyze what your website can help your business with and how you are going to develop it. Imperium.social

Website Developer Essentially, you need to develop a strategy and nd the right web developer to execute it. You must know that a website alone won’t get you there. You need to have a website strategy. This is the rst step to purchasing an a ordable website design in Kingston and any city for that matter. It will save you time, energy, and money down the line. W  arm client leads B  rand awareness B  uild Trust  Allow your business to expand outside of its local client base So now you know what the goal of your website will be and how it can bene t your business, so what’s next? Website content and design. Imperium.social

Website Design Kingston Ontario It’s a popular fact that content is king. So, you must have a clear idea of what content is perfect for your business to enhance user experience and engagement. Basically, you want your clients to think this of your website: Content refers to the text, images and videos on your website, so its kind of a big deal. It should be relatable to your clients, highlight your expertise and most of all it should look aesthetically pleasing. You’ll want to avoid duplicate content, irrelevant data, unneeded jargon and complicated language. Ensuring you know what design and content feel you are going with will make the design process much easier, and faster for the developer. This will then result in a lower price for you. Many web designers in the Kingston area will do a maximum of 1-2 revisions before additional costs are incurred. So it will save you in the long run if you have a design in mind. Not to mention, your website is the face of your business. Do it once, and do it right. Now you know what the goal of your website is and how it should look, but what about how people will nd it? It’s time to talk about Search Engine Optimization (SEO) for the Kingston Market. How often do you Google something and venture away from the 1st page? I’m guessing not a lot. Imperium.social

Website Design Kingston Ontario From this, we can understand that only being present on the web is not enough to get your website noticed. Your online presence must be visible to your potential buyers. To serve this purpose, we depend on the most trending digital strategy –Search Engine Optimization or SEO. Otherwise, your clients will look like this trying to nd your website: Now, this does not happen overnight, but with a proper strategy and implementation, it can be very successful. Especially in markets like Kingston where many major services are not over saturated. Imperium.social

Website Design Kingston Ontario So when considering your buying decision make sure your developer is going to provide you with a great SEO optimization strategy.  Starting the SEO journey early is the best way to do it and will help you get out of the Google Sandbox. Its best to start small and slow now, rather than bring is someone later that can cost upwards of $2500 a month. There you have it, our 3 tips to purchasing an a ordable website design in Kingston and surrounding areas.  As always, if you have any questions about this blog, feel free to reach out, and we would be happy to help! Imperium.social

We are Kingston’s full-service digital marketing company. We help brands elevate their current digital assets like websites and social media accounts through a variety of services. Address: 221 Queen St Unit 109, Kingston, ON K7K 1B4, Canada Phone: +1 613-299-2053 , 2899281301 Contact Mail: [email protected] Visit Our Website: imperium.social Follow Us :