Marketing Companies Kingston

Marketing Companies Kingston

Marketing Company What Is Eco Marketing? Is your business negatively impacting the environment with its traditional advertising methods? Learn how to change that with Eco Marketing. The importance of a marketing campaign is undeniable when it comes to expanding your business. However, many of the traditional modes of advertising affect the environment in negative ways. Traditional methods involve large amounts of paper, electricity and other materials that can be more damaging to the environment. Luckily for your business, there is Eco Marketing. There’s no need to stop advertising altogether and in fact making the switch can be much more effective if done right. Eco Marketing involves marketing over popular platforms like Facebook, and Google. The possibilities are far greater than with traditional methods and you can do your part to have a smaller carbon footprint. How does Eco Marketing Work? imperium.social

Marketing Companies Kingston Internet advertising has incorporated new platforms and business opportunities for company’s and brands around the world. The most used by brands is search advertising through Google and Bing, but it is growing in popularity over social media networks as well. This is because the business models of social platforms in recent years have focused on decreasing the presence of organic content. While simultaneously favouring paid advertisements. This helps businesses and influencers who invest in paid advertising to get a greater reach for their audience. It doesn’t have negative effects for users who don’t choose to advertise, but their reach opportunities are limited. “Green Business Solutions with Digital Advertising”, we talked about the changes Google and Facebook have made to their data centres. This has made them far more energy-efficient and Eco-friendly. Which in turn, results in a more Eco-friendly advertising experience on their platforms. Essentially Eco Marketing gives you a leg up on the competition. With proper planning and strategy, your advertising efforts can be made far less costly, stressful and more effective. imperium.social

Marketing Company Did you Know? 80% of marketing professionals consider social networks as a crucial source of sales You can “Boost” your social media posts to attract more users based on certain goals You can target specific groups based on Behaviours, interests and demographics with digital advertising Tracking conversions, website traffic and much more is seamless with digital/Eco marketing You can accurately define your cost per customer acquisition The Main Players of Eco Marketing imperium.social

Marketing Companies Kingston Google With little investment, you can leave a great impact on your audience with Google Adwords. The cost per click is very low compared to other advertising formats and it can capture leads at the moment of intent. There is also a wide variety of Ad formats you can take advantage of with Search, Display, In-App and much more. You also have more means to segment and find your target audience. You can create specific campaigns depending on demographics, interests, behaviours, business experiences, etc. Marketing with Google provides you with detailed reports on how your advertising campaigns are progressing. This will help you in evaluating results and to target your most loyal followers. Naturally, this will help you make adjustments or improvements with future campaigns. Facebook & Instagram imperium.social

Marketing Company Kingston Social networks like Facebook and Instagram offer us greater flexibility of ad formats than Google. Ads can be images, text, videos, responsive, and much more. Most of them are also displayed in the same space where users interact with regular content, making it more integrated and accepted.  This form of Eco marketing awards you with great targeting options and of course better overall performance than traditional methods. It is really just about understanding your target audience and then being able to use the platforms to accurately target them. Which can be more difficult than you think. Facebook and Instagram share a platform for advertising and some ad formats are also shared. Although the strategy can be very different since the audience can vary. With different types of users on each platform and different ways of engaging with one another, it leads to different user experience. So some advertising methods that work on Facebook, may not work on Instagram. (and Vice Versa) Social networks offer us different types of ads according to the objectives we seek in our strategy and broad audience segmentation options. This makes it a very fun experience, but also a stressful one. Social networks should not only be seen as entertainment, but also as a business opportunity for the majority of industries. If you haven’t started advertising on social media yet or even put a plan in place, it’s not too late. You will soon see how this method of advertising allows you to carry out a better analysis of your target market and past campaigns. imperium.social

Marketing Company Others Apart from Google and Facebook, you can also use other platforms like LinkedIn, Bing, Amazon, and Twitter to promote your business. They are cost-efficient and effective with individuals benefits that make them unique. The Impact Although Eco Marketing involves using large corporations that have been known in the past to hurt the environment, they are progressing for change. These businesses have acknowledged wrongdoing and made changes for the better. It is now time for the small to medium-sized enterprises of the world to follow suit. Not only will using Eco Marketing help the environment, but it also helps your company’s social image. More and more people are becoming aware of damaging business activities and choose to work with business who do not take part in them. imperium.social

Marketing Company Kingston It doesn’t have to be an overnight change, but any step in the right direction is a good one. Let’s help make our planet a sustainable one with green business solutions like Eco Marketing! If you need any advice on the potential steps to becoming a green business, then don’t hesitate to reach out. You can also view our green business services. Social Media Marketing Vs Traditional Marketing Imperium Knowledge Base Get: More SalesMore TrafficMore Leads For Your Business Social Media Marketing Vs Traditional Marketing Social media is a huge buzz word in today's marketing world. But just how does this new wave of marketing compare to traditional methods? imperium.social

Marketing Companies Kingston Well there is a lot of buzz going around the hot topic of social media marketing vs traditional marketing. It’s true, social media is powerful. Whether it’s influencer marketing, paid facebook and Instagram ads, or actual growth management. You can see brands all over the world trying to hop on this trendy new wave of advertising! But how effective is social media marketing compared to traditional marketing? Follow along as we dive deep to get a better understanding of social media marketing vs traditional marketing in 2020!   So what is this social media marketing thing everyone is talking about? According to Wikipedia, social media marketing is the use of social platforms to promote a product or service. Seems simple right? Make a couple posts on facebook and Instagram and watch the money roll in! If only it was that easy! Social media marketing is a tool that if used correctly, can bring massive results for your business. The key is going about it the right way. Here’s a quick list of the platforms that marketing on social media works best on: 1. Facebook – Perfect for massive reach and exposure 2. Instagram – The top platform for visually rich content 3. Twitter – Built for discussions amongst its users imperium.social

Marketing Company Kingston 4.  YouTube – Video marketing thrives here 5. LinkedIn – The best place for business leads We like to call these The Big Five. A proper social media marketing campaign will target one to all of these platforms to produce great results! Social Media Marketing Vs Traditional Marketing – A Breakdown A Marketing Comparison – Reach   The great thing about social media is that the user base is absolutely HUGE! Never has it been easier to reach a large audience to promote and sell your products/services. In 2019, Facebook currently has over 2.3 billion users.  That’s over 30% of the global population on a single app. The possibilities to market your product to a large audience have never been greater. This isn’t even considering the other popular apps such as Instagram, YouTube and Twitter.   A Marketing Comparison – Cost   Keeping costs low is important to any business. You want to be able to stretch those marketing dollars for as long as you can! So what type of marketing is more budget friendly for the average business? Well it depends on your objectives. Are you after exposure? Leads and sales?  What you will learn is that for most of your objectives social media marketing is going to cost you less in the long run. Traditional marketing works great in hyper specific situations, but social media is more versatile it is hard to be beaten. Social Media Vs Traditional –  The Verdict It’s hard not to be biased, but facts don’t lie ladies and gentlemen. It’s 2019, marketing is evolving. If you’re not using some type of social media marketing with your traditional marketing campaigns, you are missing out on some serious revenue.   How To Get Started With Social Media  Marketing We get it, digital marketing can feel overwhelming. There is lot going on in the digital world and it’s best to keep some things to the professionals. Digital ad specialists can save you a lot of money in the long run and produce results you never thought were possible. If you are interested in running a social media marketing campaign and are not sure where to start, feel free to reach out us. We will point you in the right direction and answer any questions you may have! imperium.social

contact us Address : 221 Queen St Unit 109, Kingston, ON K7K 1B4, Canada Phone : 289-928-1301 , 613-299-2053 Email: [email protected] imperium.social