Marketing Companies Kingston

IMPORTANT ELEMENTS OF BRAND IDENTITY IMPERIUM.SOCIAL

MARKETING COMPANIES What brand identity is, why brand identity is important, and how to create one for your business! What is a brand identity? Brand identity is what your brand says, what your values are, and what you want your audience to perceive about your business.  IMPERIUM.SOCIAL

MARKETING COMPANIES Consider it as a collection of elements to portray the message of your business, including logo, colours, typography, and iconography.  In addition, it helps forge a memorable relationship with your audience. Take it as a chance to tell them an engaging story behind the brand to di erentiate from your competitors. That is to say, it is imperative to create a strong brand identity. Lucky for you, here we have a quick lesson on it.  IMPERIUM.SOCIAL

MARKETING COMPANIES You may nd it useful to understand and implement the knowledge for your business. Why is brand identity important? It takes 5 to 7 impressions for consumers to remember your business. Having a concrete brand identity promotes faster brand awareness. IMPERIUM.SOCIAL

MARKETING COMPANIES You face probably a dozen brands on a daily basis. What comes to mind when you think of Coca Cola? McDonald’s? Nike? Apple? We bet you could recall their logos or slogans. Those are under brand identity. Those companies spend big bucks on creating a successful brand identity to evoke a particular perception from an audience. According to the Content Marketing Institute, 89% of B2B marketers say that brand awareness is the most important goal in digital marketing. So, you should invest in an e ort to execute a strategy. IMPERIUM.SOCIAL

MARKETING COMPANIES How do you create a brand identity? To best wrap your head around the branding process, think of your brand as a living entity. You should nurture it well. Firstly, describe your company culture, conduct market research and competitor analysis, and de ne your brand positioning. Here are the following elements to lay down your business core identity:  Mission Why did you start your business?  Ex. passion or purpose. C  ore Values W  hat core values are important to you?  E  x. trust, benevolence, transparency, accountability.  B  rand Personality W  hat words would you describe your business?  Ex. authoritative, playful, creative, elegant. T  arget Market W  hat are the demographics of your consumers?   Ex. age, gender, location, occupation.   Value Proposition  What di erentiates you from your competitors? E  x. customer service or products.  IMPERIUM.SOCIAL

MARKETING COMPANIES Creating a brand identity may be intimating for sure. However, we will provide you with some guiding questions to allow for self-re ection. Lastly, develop your brand identity assets. Here are the following elements that you may consider for the strategy creation:  Logo  It is like the face of your company.  Your audience would associate your brand with your logo and transfer all of their perceptions onto it.   What elements would you like to be included?  Logo styles include pictorial, abstract, mascot and more! IMPERIUM.SOCIAL

MARKETING COMPANIES  Colours It is like the attitude of your company. Colours have qualities that can evoke certain emotions. Pick two or three colours. What emotions would you like to portray?  Here are the colour meanings: R  ed: energy, action, passion, love  Orange: enthusiasm, balance, success, creativity Y  ellow: optimism, happiness, clarity, honour  Green: growth, harmony, fertility, generosity B  lue: tranquillity, sincerity, stability, loyalty P  urple: power, nobility, luxury, wealth W  hite: innocence, purity, cleanliness, humility  Black: elegance, strength, authority, mystery T  ypography   It is the tone of your company’s visual branding.  T  ypography styles include serif, serif sans, script, display.  What font category speaks most to you?  Below provides the associations of each category:  Serif: Tradition, respectable S  ans serif: Stability, clean S  cript: Elegant, creative  Display: Friendly, fun IMPERIUM.SOCIAL

MARKETING COMPANIES I conography It is like the accessories of your company. It is a great visual way to highlight key content on your website, social media, etc. W  hat type of icons aligns with your brand aesthetic? I con styles include an outline, at, or ll.  Ultimately, remember to the 3 C’s when creating a brand identity: concise, cohesive, consistent. They should be re ected from proposal templates to the email signatures for professionalism which helps build customer trust and loyalty. IMPERIUM.SOCIAL

MARKETING COMPANIES If you would like any assistance, we are always here to help with your business! Imperium is a new age digital marketing company located in Kingston, Ontario.  We help brands harness the power of their most valuable digital assets through implementation and education.  Founded in 2018, Imperium was created with the goal to provide new solutions to existing problems that businesses face on a daily basis. IMPERIUM.SOCIAL

Marketing Companies Kingston Your most valuable digital assets are your website and social media accounts. At Imperium, we help you create wealth with these assets through industry leading digital marketing solutions. Imperium Social 221 Queen St Design Studio, Kingston, ON K7K 1B4, Canada Contact us for a tour at your convenience. Telephone (613) 299-2053 https://imperium.social