QuestionnaireforMKULtd (1)

  Questionnaire    1. What is the objective for your online presence? Mention the top three objectives in the  order of priority. ( F​ irst one being the highest ​ priority)  a. ________________________________________________________________ ________________________________________________________________ ____  b. ________________________________________________________________ ________________________________________________________________ ____  c. ________________________________________________________________ ________________________________________________________________ ____   2. What are the 3 metrics in the order of priority, that your online presence would be  measured against?  a. Metric  1:___________________________________________________________  b. Metric  2:___________________________________________________________  c. Metric  3:___________________________________________________________   3. What are your user­persona(s)? Please list the demographics & psychographics of the  target audience of MKU (max 5)? ( B​ e as explanatory as possible. Try to include the  income levels of your users, occupations etc., if applicable. A good starting point could  be the profile of users your offline​  marketing team targets.)  a. Persona A:  ________________________________________________________________ ________________________________________________________________ ____  b. Persona B:  ________________________________________________________________ ________________________________________________________________ ____  c. Persona C:  ________________________________________________________________ ________________________________________________________________ ____  d. Persona D:  ________________________________________________________________

  ________________________________________________________________ ____  e. Persona E:  ________________________________________________________________ ________________________________________________________________ ____    4. What are your 3 major apprehensions before partnering with a digital marketing agency  like us?  a. ________________________________________________________________ ________________________________________________________________ ____  b. ________________________________________________________________ ________________________________________________________________ ____  c. ________________________________________________________________ ________________________________________________________________ ____   5. What are your marketing spends, split on Offline vs Online? We do NOT need the exact  spends, an approx ratio would do?  ______________________________________________________________________ _