JOHNSON_RAID_PEGLER_development

EDIE 2.0 PROJECTSCJOHNSON RAID ENERGYBBDOPEGLER_CHARACTER DEVELOPMENTOUR GOALS_STARTING POINT_REAL PEGLER MORPHOLOGY_REFERENCES_EARLY SKETCHES_THE PROPOSAL_PIXIE DUST_X-RAY EFFECTROGER VELLOSO DIRECTOR DINAMO FILMESJUNE 2104 © best viewed in slideshow and fullscreen modes johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

our goals 2- To work in a more realistic registry;- To create a perfectly recognizable form in an environment of low light in the darkness - and that addresses theneeds of the script;- To build a character that is perfectly integrable in a real environment;- To create a \"terrifying\" character in an interesting but funny atmosphere of mystery and \"danger”;- Although inspired by a real mosquito, our character should have recognizable reactions (somehow human) as in comedies;- They have EYES and they SPEAK!!!- To make this character to be offbeat and full of personality, so that creates a very particular brand identity for RAID;- To make a very funny and memorable lm. johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

STARTING POINT 3 johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

STARTING POINT 4THE REAL PEGLER MORPHOLOGY For the development of the character of the pegler, our rst step was to understand its morphology and shape into details. An interesting characteristic of the mosquito is the position of his \"head\", just below the trunk. He looks like a hunchback. johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

references 5 Where to start? From a classic image of terror. “Nosferatu”, by F. W. Murnau, from the heyday of German expressionism, perhaps one of the most remarkable shadows in cinema history... Can you see a hunchback in this shadow??? johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

REFERENCES 6 THE DRAWINGS OF GERALD SCARFE The creator of Pink Floyd’s “The Wall”. johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

REFERENCES <<< The mosquito in an anatomical drawing. For comparison. 7Sketches by Gerald ScarfeThe human gure depicted in the drawings of Scarfe has a very interesting distortion. Look closer and theywill match with the basic strokes of a stylized pegler. An interesting connection. (Again... a hunchback?) johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

REFERENCES 8 Tim Burton! Our pegler has to operate in the key of humor. Tim Burton can turn the terror and a nightmare into a intriguing caricature. Jack Skellington By Tim Burton johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

DEVELOPMENT 9 johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

EARLY SKETCHES johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

EARLY SKETCHES 11 johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

PEGLER_THE CONCEPT THE PEGLER: PROPOSAL > < Action sketches johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

PEGLER_THE CONCEPT 13 In the dark. johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

THE PIXIE DUST 14Product action completely integrated into story.PIXIE DUST has a primordial behavior of brightness and light, a cloud of glowing particles that areable to emit light or re ect it (as a myriad of tiny mirrors).> It is made of particles - ie: we can see through them - it can have a good dynamic behavior and, at We can feel the pixie dust in space. As it is distributed,certain times, it takes a somewhat familiar shape (as suggested itineraries), gaining a little more some particles are in focus and others not. This will bemateriality to remove curtains and involve mosquitoes, always uid. To our story it is interesting that helpful to make reconizable movements in the space,this \"cloud\" has a particular “personality”, its own life, its intentions. It takes on shapes and changes for example.direction as if it had its own initiative. And it's a relentless and efficient hunter. With no fear of thedark. johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

x-ray x night vision 15What if instead of x-ray vision, ... night vision? That visuality disseminated today in war games and in the TV News.Proposal: The PIXIE DUST as a night vision lter through which nothing could remain hidden in the darkness. [ see next slide ] johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

16In the darkeness, two menacing eyes... -“Whoa! Cool”. - “I mean... ALL OUT?!” johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

17 In this document we presented our proposal for the creation of the peglers characters. Once approved, we'll start the process of 3D modeling for our next step. Our goal is to give the mosquitoes a realistic texture, perfectly integrated into the environment, but with clearly identi able and funny reactions. We look forward the feedback from the EnergyBBDO creative team and our colleagues in India. Thanks a lot. Roger / director roger@dinamo lmes.com.br skype: rogervelloso Treatment by Roger Velloso Development: DinamoCreativeChat Research: Tais Okamura Concept and drawings: Rodrigo Leão 3D modeling and character animation: Maurício Lobel FX supervisor: Saulo Silva Post production coordinator: Rodrigo Parente johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

18 SCJOHNSON RAID ENERGYBBDO ROGER VELLOSO DIRECTOR DINAMO FILMES JUNE 2104 © johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14

19 johnson_RAID LIQUID ELECTRIC / PEGLER CHARACTER DEVELOPMENT / DIRECTOR: ROGER VELLOSOquinta-feira, 5 de junho de 14