EPN_logo_guidelines_EN20_20200227-014

END POLIO NOW LOGO VISUAL GUIDELINES

END POLIO NOW LOGO APRIL 2020 PRIMARY LOGO LAYOUT EXAMPLES The primary logo is the original logo This logo can only be used along with created to represent Rotary’s End Polio your club, district, or zone logo or name Now effort. The Mark of Excellence present in the layout. You can use (wheel) cannot be replaced with the either the Masterbrand Signature or the simplified version because it does not Masterbrand Signature Simplified logo. contain the words “Rotary International.” Club of Evanston CLEAR SPACE The space of the “P” in “POLIO” around ROTARY CLUB OF EVANSTON the logo should be kept clear. 1-COLOR Use the 1-color option when you are using 1-color black printing.

END POLIO NOW LOGO LAYOUT EXAMPLES APRIL 2020 SECONDARY LOGO This logo can be used only if your club, Club of Evanston district, or zone logo is also present The secondary logo was created to work in the layout. You can use either the with Rotary’s branding system. the Masterbrand Signature or the Masterbrand Signature Simplified logo CLEAR SPACE and can be used as a separate element The space of the “P” in “POLIO” around or within a lockup, see page 4. the logo should be kept clear. Club of Evanston 1-COLOR Use the 1-color option when you are using 1-color black printing.

END POLIO NOW LOGO APRIL 2020 LOGO LOCKUP FOR CLUBS, Masterbrand Signature LAYOUT EXAMPLES DISTRICTS, AND ZONES Club of Evanston The logo lockup can appear at the top Use the logo lockup in a layout or bottom of your layout. when you want to represent your club, district, or zone affiliation to the End Polio Now effort at an event, fundraiser, or an annoucement. The logo lockup can include either the Masterbrand Signature or the Masterbrand Signature Simplified. Distrcit 1239 Zone 33 Club of Evanston Masterbrand Signature Simplified Club of Evanston Club of Evanston Distrcit 1239 Zone 33 CLEAR SPACE Club of Evanston 1-COLOR Use the 1-color option when you are The space of the “R” in “Rotary” around using 1-color black printing. the logo should be kept clear. Club of Evanston Club of Evanston Club of Evanston

END POLIO NOW LOGO APRIL 2020 FOR ROTARY INTERNATIONAL Masterbrand Signature LAYOUT EXAMPLES STAFF USE ONLY – LOGO LOCKUP The logo lockup can appear at the top or bottom of your layout. Use the logo lockup in a layout when you want to represent Rotary and the End Polio Now effort. The logo lockup can include either the Masterbrand Signature or the Masterbrand Signature Simplified. Masterbrand Signature Simplified CLEAR SPACE 1-COLOR The space of the “R” in “Rotary” around Use the 1-color option when you are the logo should be kept clear. using 1-color black printing.

END POLIO NOW LOGO APRIL 2020 OFFICIAL COLORS RED ROTARY GOLD WHITE The colors in the End Polio Now logo PMS-Coated PMS-Coated PMS-Coated are RED, ROTARY GOLD, and WHITE. PMS 485C PMS 130C PMS WHITE-C CMYK-C CMYK-C CMYK-C C6 M98 Y100 K1 C0 M41 Y100 K0 C0 M0 Y0 K0 RGB RGB RGB R213 G43 B30 R247 G168 B27 R225 G225 B225

END POLIO NOW LOGO APRIL 2020 INCORRECT USAGE OTHER DISEASE Club of Evanston The Mark of Excellence (wheel) cannot Don’t manipulate the logo or replace be replaced with the simplified version the word “POLIO” with another disease. Don’t use the primary logo within a lockup because it does not contain the words That would weaken our brand and since the logo already contains the wheel. “Rotary International.” confuse the public. Club of Evanston Don’t cover the logo or distort it any way. Don’t change the colors of the logo. Don’t put anything within the clear space Don’t combine the Masterbrand Signature of the height of the “P” in “POLIO” in black with a color version of the logo. around the logo. Don’t allow the logo to get cut off. The entire logo must be visible in the design.