SMPS Central Florida Fall 2017 Newsletter

TheBrief FALL 2017IN THIS ISSUE: 2 | Programs 4 | Marketing Mechanics 6| Membership 10| Art Gala Upcoming Events Craft a Connection October 25 Presentation Development Through Dynamic Storytelling October 25 Recruiting and Retaining Talent in a Competitive Marketplace November 7 SMPS UCF Career Fair November 9MTHessEagPe fRroEmSIDENT right now in the A/E/C industry. We New Leaf Training & Development will started off the 2017-2018 board showcase what you can do to ensure you RACHAEL FROHARDT year with an amazing photography sell your story, and attract and retain PCL Construction Services, Inc. Marketing Mechanics program, hosted high potential employees to maximize by Jim Hobart with Macbeth Studio. performance. You won’t want to miss it!As a society we form a dynamic Attendees learned how to improve theirnetwork of talented and knowledgeable architectural photography using quick Finally, I want to thank our members formarketing and business development and simple techniques, across a myriad their continued support and involvementprofessionals. As an organization, of camera types. Be on the lookout for in our chapter. You all are a reflection ofwe share a responsibility to create additional, advanced photography class the willingness of our community to offeropportunities for our members to benefit opportunities from Macbeth Studio. up our time and individual skills for thefrom that amazing network. Our focus betterment of our local SMPS chapter.this year is on three elements: enriched We are wrapping up October with aprogramming, diverse membership, and networking social in partnership with Thank you for your commitment to SMPSenhanced communications. AIA. Join us at Crooked Can Brewery and dedication to your personal andFall will be a busy season, with a full for a lively evening of craft beer and professional growth.plate of programming and networking conversation with professionals fromevents focused on what is happening across the industry. Additionally, you can All the best, stretch your presentation storytelling skills with our October Marketing Rachael Frohardt Mechanics program. Learn how to SMPS Central Florida Chapter President engage with presenters early in content PCL Construction development, create a presentation development process, and raise your presentation coaching potential. November brings enriched programming, focused on one of the hottest topics in the A/E/C industry right now; how to recruit and retain top talent in today’s competitive market. Mark Griffiths of ADVOCATE. EDUCATE. CONNECT

PROGRAMSPROGRAMSWhat to know about the upcoming events+ Volunteers neededA new year of exciting and The second is a program called UPCOMING Recruiting and Retaining Talent EVENTS & PROGRAMSdiverse programming is on in a Competitive Marketplace with speaker Mark Griffiths CRAFT A CONNECTIONthe way to SMPS Central from Newleaf Consulting. It October 25 will be held on November 7,Florida! Your programs 8:00am - 10:00am, at the RECRUITING & RETAINING TALENT Dubsdread Ballroom. IN A COMPETITIVE MARKETPLACEcommittee is continuing November 7 EVENT SPONSORED BY:to push the envelope with HEALTHCARE PROGRAM @ Crooked Can Brewing Company WITH AIA AND HCIcreative topics, outstanding February 2018 25OCT 426venues,and interesting W Plant St, TRANSPORTATION PROGRAM Winter April 2018speakers andpanelists. Garden, FL ##SSMMPPSSCCFF 34787 LEVERAGE YOUR BEVERAGEVolunteers are needed! If you are 57::3300- ppmm Summer 2018interested in joining the ProgramsCommittee and helping plan Recruiting and Retaining Talent PROGRAMSour Spring and Summer lineup,please contact Rachael Frohardt in a Competitiveat [email protected] or Katie MarketplaceBrancheau at [email protected]. Tuesday, November 7, 2017 8:00am – 10:00amTwo programs we have comingup in the fall include our Craft Dubsdread Ballrooma Connection social with AIA 549 W Par StOrlando at the Crooked Can Orlando, FL 32804Brewery in Winter Garden.

SMPS CF | PROGRAMSADVOCATE. EDUCATE. CONNECT

MARKETING MECHANICSMARKETINGMECHANICSImprove your Architectural Photography+ You be the JudgeThis 2017-18 board year, the committee’s goal is for all UPCOMING members, new and tenured, to MM PROGRAMSMarketing Mechanics have complete awareness of the full benefits available with PRESENTATION DEVELOPMENTcommittee has stacked up a their SMPS membership. Keep THROUGH DYNAMIC STORYTELLING a look out on the calendar and October 25diverse schedule of be sure to try out one of the upcoming programs – you won’t INDESIGN: PREPARE TO WINprograms for the SMPS be disappointed. January 2018members. Each year the Central Florida DRESS FOR SUCCESS Chapter of Associated Builders and February 2018On September 27th, there was a lunch Contractors (ABC) invites SMPSprogram focused on how to improve Central Florida to assist in judging MAKING THE TRANSITION:your architectural photography, the Excellence in Construction MARKETING TO BDhosted by Jim Hobart with MacBeth Award Submittals to determine the March 2018Studio. Jim’s tips included leveling winner(s) of the Marketing Excellencephotographs, lighting and how to Award. This award recognizes the SOCIAL MEDIA 101obtain wider shots. He gave some excellence and creativity of award April 2018simple techniques on taking better submissions submitted by yourphotos from a variety of camera peers. We judged on the executiontypes, including phones for capturing of the design, originality, overallexteriors and interiors when at a creativity and clear and concisejobsite. project write ups. The lunch program was on August 16th and the winnerThis year’s Marketing will be announced at the AwardsMechanics committee is Banquet on October 7th.focused on bringing a varietyof programs for all SMPSmembers, from fresh graduatesto veteran experts. The

SMPS CF | MARKETING MECHANICS ADVOCATE. EDUCATE. CONNECT

MEMBERSHIPMEMBERSHIPNovember New Member event + Mentor-Protégé programThe Membership Committee In December, we will be kicking Our Membership Director, with 11 off our fourth Mentor-Protégé years of experience in the field, hasis starting to plan its fall Program which has been participated the past two (2) years, gaining more popularity and first as a mentor and now as aNew Member Event! This momentum each year. Whether protégé. The relationships, guidance you are new to the A/E/C and support every individual hasevent is highly recommended industry, have a few years of gained from their participation in experience under your belt, or this program has been invaluable –if you are new to SMPS and consider yourself an established just ask our Membership Director professional, there is a place and Co-Director! Stay tuned to yourour Chapter within the last for you to get involved. weekly e-blasts for details on this amazing program in the next couplesix (6) months, or if you have months.yet to get yourself involvedin the organization and arewondering where to evenstart.It will be formatted in a speed-dating style where you will havethe chance to sit down and talkwith a representative from eachof our Chapter’s committeesand learn about their individualresponsibilities. Although thelogistics and location are still in theworks, we know this will be a relaxedand informative atmosphere.

SMPS CF | MEMBERSHIP + EDUCATION EDUCATIONEDUCATIONCPSM Week + Spring Ahead program planningThe Education Committee isstarting to make plans forthe Spring Education Eventfor 2018 and this will be themain topic of conversationat our next meeting.We want to go ahead and reservespeakers as soon as possible andare open to recommendations andsuggestions.Planning for this year’s CPSMprogram is also underway, and wewill be releasing a schedule andadditional information this Fall.CPSM week will take place in Januaryof this year.DID YOU KNOW?CPSMs make on average 30% morein salary over their non-certifiedcounterparts? ADVOCATE. EDUCATE. CONNECT

STUDENT CHAPTERSTUDENT CHAPTERStudent Chapter scholarship + upcoming eventsThe SMPS-UCF Student UPCOMING STUDENT CHAPTER EVENTSChapter Scholarship was NETWORKING WORKSHOPpresented to Austin Minks, ANNETTA WILSON October 24for his incredible TOP GOLF SOCIALcontributions to the SMPS- November 4UCF Chapter and his SMPS CAREER FAIR November 9constant effort to betterunderstand the AECindustry. Congrats Austin!The student chapter meets everyTuesday and rotates between theSMPS UCF Board Meeting and theSMPS Central Florida Board Meeting.SMPS members are always welcometo any meetings and events.

SMPS CF | STUDENT CHAPTER + BOARD RETREAT BOARD RETREATannual board retreatPlanning for the future of the Central Florida chapterOur annual Board Retreatwas held on the morningof August 11th at theRenaissance at Seaworldand included our boardof directors, officers, co-directors, committeemembers and advisors.The goal for the board retreat thisyear was to create an engagedteam, focusing on communication,planning, and sharing informationthat will be vital for a successfulboard year.It was a great way of gettingeveryone on the same page, kickingof the board year and getting toknow each other! We even got toend the morning at the Escape Roomfollowed by chips and salsa andChuy’s Tex-Mex. ADVOCATE. EDUCATE. CONNECT

ART GALAART GALACelebrating artwork byarchitects, engineers, and contractorsThe Second Annual AEC Art The artwork was judged by a panel We are already looking of influential leaders in the Central forward to next year, and ifGala presented by SMPS Florida community who also have an you are interested in joining eye for artwork. Judges included our planning committee, pleaseCentral Florida, celebrating contact Carrie Davis, „„ Commissioner Patty Sheehan - [email protected] by architects, Orlando City Commissioner of District 4engineers and contractors, „„ Mr. John Pottinger - Director ofwas held at the Orlando Commercial Development at Tavistock DevelopmentMuseum of Art on Saturday, „„ Dr.Tina Calderone - School BoardAugust 26, and was truly a Vice Chairman for Seminole County Public Schoolsnight to remember. „„ Mr. Michael Caibio - Marketing,The evening brought together Advertising and Public Relationsamazing artists, judges, and Manager for OMAindividuals from the Central FloridaAEC community to celebrate the end „„ Dr. Allen Bottorff - Director ofof a successful 2016-17 SMPS Board University of Central FloridaYear, to raise money for Make-A- DowntownWish of Central and Northern Floridaand to celebrate the talented artists „„ Ms. Stina D’Uva - President ofin our industry. Over 60 pieces of the West Orange Chamber ofartwork was displayed by 40 artists, Commercein seven different categories.

SMPS CF | 2ND ANNUAL AEC ART GALA ADVOCATE. EDUCATE. CONNECT

AARRTT GGAALALACongrats to the followingSMPS Members!RISING STARAmanda WelchWalter P MooreSHINING STARMarisa EnglandClancy & TheysBOARD MEMBER OF THE YEARRachael FrohardtPCL Construction

SMPS CF | ART GALA AWARD WINNERSCONGRATULATIONSArt Gala Award WinnersCongrats to the following Erin Wolf – Acrylicartwork winners of the 2nd High HopesAnnual AEC Art Gala. Vasily Vasilenko – Watercolor &John Kurtz - Pen & Ink Best in ShowOrlando Airport 1950’s Vienna, Secession(Print of Original) Bill Shugart – SculptureChad Baumer – Photography CanyonsWavy Rocks of Antelope Canyon Radha Mehta – Mixed Media Blue Seas ADVOCATE. EDUCATE. CONNECT



SMPS CF | SPONSORS + CALENDAR OF EVENTSWELCOME THANK YOUNew SMPS Members SMPS 2017 Annual SponsorsJennifer Locke GOLDMarketing Assistant SILVERBRPH BRONZEKeonee Adams ADVOCATE. EDUCATE. CONNECTMarketingHNTB CorporationLeTeeshia IrvinMarketing CoordinatorKittelson & Associates, Inc.Saskia BurggenhoutMarketing SpecialistTurner Construction CompanyJuan Moreno, LEED APRegional Leader for Southeastern US & LatinAmericasMKK Consulting EngineersLilia JalbaMarketing Coordinator IIHNTB CorporationCrissy MatrickMarketing AssistantPaul J. Ford & CompanyTanya RobinsonMarketing CoordinatorGale AssociatesBryan Mehaffey, RCDDRegional Director of OperationsBurns EngineeringDanielle DuxSenior Marketing CoordinatorStanley Consultants