Action Figure Resource Magazine Dec 2013

lindyslower

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Welcome to another issue of the AFR magazine!
With the popularity of Skylanders and Disney’s Infinity, Kids
Tablets etc can action figures survive?
Action figures represent 6% of the overall USA toy market, and this is almost
completely dominated by Hasbro who have a very aggressive marketing strategy.
Hasbro’s sales figures show a steady decline in sales since 2007, from a high of
nearly $17m to a low of approx. $7m.

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Action Figure Resource Magazine Dec 2013

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