Flaviar Affiliate Handbook

Earn big with Flaviar Affiliate handbook April 2022

Table of Contents The welcome drink Cheers, Flaviar Affiliate! . . . . . . . . . . . . . . . . . 4 Who are we?. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 What we do?. . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 What we offer to our members . . . . . . . . . . . 7 Partnering with Flaviar Here’s what we Promise: . . . . . . . . . . . . . . . . . 9 Start earning big in three easy steps. . . . . . 10 Flaviar products. . . . . . . . . . . . . . . . . . . . . . . . . 11 Your Flaviar toolkit. . . . . . . . . . . . . . . . . . . . . 12 Analyze and track performance. . . . . . . . . . 13 Frequently asked questions Affiliate FAQ. . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Flaviar FAQ. . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 flaviar handbook for affiliates partners, New York City, April 2022

The welcome drink 3flaviar handbook for affiliates partners, New York City, April 2022

Cheers, Flaviar Affiliate! We’re dedicated to helping our affiliates share and earn better things more often. Grab a glass of something good and kick back as we get you excited about the Spiritual journey we’ll be embarking on together. In this guide, we’ll pour through all the important information, tips, and advice that’ll help you get the most out of affiliate experience with Flaviar. We’re on a mission to help people taste better things more often. 4flaviar handbook for affiliates partners, New York City, April 2022

Who are we? Flaviar is a completely personalized online Spirit subscription service that lets people try premium Spirits from the comfort of their homes. We’re a band of Spirits enthusiasts, inspired by culture, rich history, and the art of distillation. We forage the World of Spirits for the finest, rarest, and most unique expressions out there and pack it all into a 21st century Members Club. Club global 2022 snapshot Founded in 2012 100,000 Active Members 850,000 subscribers 456,000+ Facebook followers 114,000+ Instagram followers Online marketing reach of 30M people monthly 5flaviar handbook for affiliates partners, New York City, April 2022

What we do? We help Spirits newbies and We help casual sippers keep geeks take their hobby to another up with the conversation level and improve their expert insocial Spirit encounters by: knowledge by: • giving them a wide understanding • sending them curated Spirit of Spirits and Spirit categories, sampler sets so that they may discover new favorites without breaking the bank, • teaching them essential skills and language so they can go to the next level, • teaching them about the differences and nuances in flavor with professional • expanding their palate and making them feel tasting notes and on-demand tasting more confident when ordering something new, sessions narrated by Spirits pros, • turning them into cultivated, seasoned • educating them on the history and the lingo cosmopolitans. with dedicated articles and informative videos. We help social Spirits share their We help seasoned passion for a good tipple with their spirits aficionados friends and family by: step up their game by: • letting them share their knowledge through • giving them access to a wide range of at-home tasting events and casual get-togethers, premium bottles, exclusive releases, one- percenter, rare, and hard-to-find gems, • letting them share great Spirits with others through gifting opportunities • letting them help co-create new award- and referral programs, winning Members-only Spirits, • giving them more means and opportunities • refining their palate through live and to bond over booze and create memorable online tasting and blending events Spirits moments together, hosted by industry insiders, • letting them hang out with a like-minded • connecting them with a like-minded community at live and online events. community of fellow Spirits enthusiasts, • giving them a heads up on new emerging Spirit stars and trends through community ratings and reviews. 6flaviar handbook for affiliates partners, New York City, April 2022

What we offer to our members Three Annual Membership Types • for Spirits beginners (2 Spirit deliveries of choice), • for Spirits experts (4 Spirit deliveries of choice), • & for Sociable spirits (8 Spirit deliveries of choice). Complimentary full-size bottles and themed tasting boxes to explore and discover new favorites. Flaviar’s own exclusive releases available only to Flaviar Members Personalized recommendations based on their flavor profile. Flaviar live events & VOD tastings to learn and connect with the brands. 7flaviar handbook for affiliates partners, New York City, April 2022

Partnering with Flaviar 8flaviar handbook for affiliates partners, New York City, April 2022

Here’s what we Promise: Enjoy one of the most generous ommissions schemes in the Affiliate game. • We offer a $40 fixed commission on gifted Memberships and $50 on self- bought Memberships. Our Memberships start at $159 which comes out at 25% or 31% Affiliate kickback respectively. • Take advantage of the 30 days attribution window after the first click. Just like an exquisite dram, a well-made ad will hit the spot when the time is right. • That’s why we extended our attribution window from industry standard 7 days to 30 days so that our Affiliate partners can reach the full potential of the program. • Earn up to $1.000.000. In 2021, our most successful affiliate partner earned one drop short of $1 million. With careful planning and execution, that just might be you this year. • Be part of the most Spirited community. Spirits aficionados are some of the most passionate, most vocal, and most active communities out there. By partnering with us, you’ll be tapping into a bottomless barrel of liquid gold. • Celebrate with special promotions. Flaviar observes common popular holidays such as Valentine’s Day, St. Patrick’s Day, Father’s Day, Black Friday, Christmas, and much more. This is a great opportunity for you as our affiliate partner since we see a rise in earnings of up to 50% on seasonal campaigns. 9flaviar handbook for affiliates partners, New York City, April 2022

Start earning big in three easy steps Onboard the Impact Start generating affiliate platform affiliate links and earning big After completing the commissions onboarding process, your application will be After being admitted into our reviewed by the Impact Affiliate Program, you’ll be all onboarding team. Feel free set to start earning big bucks. to contact us at affilaites@ You will be welcomed with flaviar.com if you feel this an onboarding email where process is taking too long. you’ll find instructions on how to utilize assets, links, offers, and how to operate the Impact dashboard. Nice and smooth, that’s how we like our Whiskey. Join our affiliate 2. 3. 10 program on Impact New York City, April 2022 Visit Flaviar Partnership page on Impact and check out our generous Affiliate commission scheme. 1. flaviar handbook for affiliates partners,

Flaviar products Flaviar Memberships Memberships are at the core of Flaviar and represent a ticket to our exclusive Club. We offer three different types of annual Memberships : Standard (Bottle Premium (Knowledge All Access (Knowledge Hunter) seeker) seeker) annual membership annual membership annual membership 2 products of 4 products of your choice 4 products of your choice your choice choose between Tasting choose between Tasting choose between Boxes and bottles Boxes and bottles Tasting Boxes and bottles - priced at $279 - priced at $349 - priced at $159 Flaviar Gift Membership Tapping into one of the biggest markets in the world, the gifting program at Flaviar is one of our strongest products, especially when it comes to our two biggest campaigns of the year: Father’s Day and Christmas. flaviar handbook for affiliates partners, New York City, April 2022 11

Flaviar Advent Calendar - Seasonal product (coming July 2022) What do you get a person who has everything? Why, a flavorful month-long deep-dive into the world of Whiskeys! For 5 consecutive years (and counting!) Flaviar Advent Calendar has been the most anticipated and most pre-ordered Christmas gift. • For Non-Members priced at- $260 • for Members priced at- $230 • 10% discount on preorder (July to October) Made available during our Xmas in July campaign each year, the Calendar is usually completely sold-out before December even begins! And with out-of-this-world sales come out- of-this-world affiliate commissions. It’s THE Christmas gift we’re all looking forward to. flaviar handbook for affiliates partners, New York City, April 2022 12

Your Flaviar toolkit Our Affiliate Homepage helps you promote your partnership and keep track of all your hard work. When you join us, we’ll send you a Flaviar Affiliate Partners Welcome Pack where you’ll find simple, step-by-step instructions to help you get started. But for now, here’s a quick overview of how things work. • Full-stack of creatives to help you reach your sales goals If you are an expert marketer we provide the very best tracking technology and controls to make sure 100% of your referrals are tracked and you get real-time updates. Easily create and track Flaviar affiliate links Never miss an opportunity to include affiliate links in your articles, posts, coupon codes, and more. Simply log into your Affiliate Dashboard on Impact and access the link generating module on the right-hand side. After hitting the create link button, you will be ready to start publishing Flaviar links and earning affiliate commissions. flaviar handbook for affiliates partners, New York City, April 2022 13

Analyze and track performance Track campaign performance data anytime and anywhere from your Impact Dashboard. We suggest doing a weekly overview of the performance. Make sure to focus on KPIs, such as clicks, revenue, actions, conversion rate, and CTR. If you need help with campaign optimization, feel free to reach out to us at [email protected]. Best practices: how to make it pour Whether you run a website, a social media platform, or an app, these useful tips will help you increase your affiliate revenue. • Use Clear CTAs Make it easy for users to find your affiliate link with a clear call to action. • Track Your Performance You can see the number of clicks/traffic and the revenue your referrals have generated within your Impact dashboard. We are working on setting up more events-tracking so you can have a better view of performance soon. • Keep Your Banners up to Date Access up-to-date banners in your Impact Dashboard. If you need a particular size, don’t hesitate to ask at [email protected]. • Keep It Relevant If your content is not written for your audience, they will likely find it unhelpful and won’t convert—resulting in little to no commissions. Keep it relevant, keep it focused. We pay all our affiliates on the 15th of the month. flaviar handbook for affiliates partners, New York City, April 2022 14

Frequently asked questions flaviar handbook for affiliates partners, New York City, April 2022 15

Affiliate FAQ How long will it take for my application to be reviewed? Flaviar is here to help people try new and better things more often. Founded in 2012, Flaviar is a Spirits Club that offers a better way to experience fine liquor from around the World. How long will it take for my application to be reviewed? It can take up to 7 working days. If you feel like we need to speed up the process, feel free to contact us at [email protected] Where can I generate my affiliate link? You’ll find your unique affiliate link in your dashboard when you log in to Impact. It will be on the right- hand side (see image above). How much will I get paid? Of course, it depends on your approach and which template form you signed up for, but our typical commission is $40-50. Let’s do some quick math, assuming our commission is $50: daily conversions daily income monthly income 10 $500.00 $15,000.00 50 $2,500.00 $75,000.00 100 $5,000.00 $15,000.00 When is the payout scheduled? We pay all our affiliates on the 15th of the month. flaviar handbook for affiliates partners, New York City, April 2022 16

Flaviar FAQ What is Flaviar? Flaviar is here to help people try new and better things more often. Founded in 2012, Flaviar is a Spirits Club that offers a better way to experience fine liquor from around the World. Members choose both sample boxes and full- sized bottles from a vast collection of exciting and unusual Spirits to be included in quarterly or custom deliveries shipped directly to their door. How much does the Membership cost? Our Members have a choice of three Membership plans to fit their wishes and expectations: • Standard (also known as Bottle Hunter) - priced at $159 • Premium (also known as Knowledge seeker) - priced at $279 • All Access - priced $349 They come with different Spirits deliveries, but they all offer all of the regular Member benefits. What do Members get with their Membership? • Any combination of Tasting Box or Premium bottle (Standard and Premium Membership plan only) • 1 Tasting Box or Premium bottle of choice per quarter (All AccessMembership plan only) • Boutique selection of full-size bottles and curated Tasting Boxes • Access to Flaviar-exclusive bottlings • Unlimited free shipping on qualifying orders • Free online tasting events and webinars • School of Spirits virtual course • Full control over Membership • Hassle-free cancellation at any time flaviar handbook for affiliates partners, New York City, April 2022 16

Who is Flaviar Membership for? Flaviar Membership is for people looking to get more joy out of their Spirits and their lives. It is for those just starting on their journey of Spiritual discovery as well as those who are more experienced and already know what they like. Where is Flaviar Membership available? At the moment, we ship to all European Union (EU) countries and the United States, with some exceptions. flaviar handbook for affiliates partners, New York City, April 2022 17