2a1ProjectTREASURESummaryExecutiveBrief

The Country’s First An ENTRY/SUBMISSION to UNWTO By: Maximino P. Zurbito, Jr., Ll.B./J.D./Ph.D.

Project SUMMARY/EXECUTIVE BRIEF Project TREASURE-Tourism Reinvented for Eco-organic Agri Stimulus of the Unproductive to Rejuvenate Economy has Three (3) Program Components as follows: The Program Components I. “Continuing Tourism Awareness-Key to the Institutionalization Culture of Tourism” This program is aimed at the following: a.) Creation and Operation of the Center for Rural Eco-Agri Tourism Education & Development Training Center & Modern Eco-organic Agri Farm Resort Theme Park in partnership with SUCs- State Colleges and Universities, specializing on tourism and hospitality security risk mitigation management related courses which course curriculum is aligned with to the ASEAN Integration MRA-TP Mutual Recognition Arrangement for Tourism Professionals the CATC-Common ASEAN Tourism Curriculum and serves as the country’s premier training center to prepare tourism learners and professionals for the ASEAN Integration MRA-TP Common Competency Assessment, thus, a major contribution to the country’s compliance with the ASEAN Economic Integration Mutual Recognition Arrangement for Tourism and Tourism Professional Standards. For details of the Development & Operating Concept, Please See Annex “A”; b.) Institutionalization Culture of Tourism in all sectors, particularly the Local Government Units, the Academe and the local inhabitants of the impoverished communities badly-hit by Super Typhoon Yolanda and future disasters thru continuing tourism awareness seminars and workshops utilizing on the process the books Compendium in Tourism & Hospitality Studies First and Second Editions as well as the Philippine Tourism Laws and Related Statutes as the major support and learning tool; c.) Creation of the Student and Alumni Welfare Fund, for which, not less than Five Percent (5%) Per Cent of the Net Income of CREATED shall inure and reserved for the welfare of students of CREATED, particularly Insurance and Health Coverage while enrolled and the less-fortunate graduates for other Charity Projects/Programs, particularly the Long Term Poverty Alleviation and Livelihood component program. The same welfare fund shall be managed by the Project TREASURE Foundation. d.) Organization & Operationalization of Project TREASURE Foundation - The foundation shall be organized in accordance with the existing laws, rules and regulations governed by the Board of Trustees to be composed of FIVE (5) as follows: 1. Chairman – The Author 2. Co-Chairman – The Sitting President/Chief Executive Officer of Adopting SUC-NIPSC; and, 3. Three (3) Members composed of the representative of ANITOS, One (1) Nominee of the Author, and One (1) Nominee of the Adopting Partner SUC. 1 Project TREASURE Summary/Executive Brief

II. “Long Term Poverty Alleviation and Livelihood for the Impoverished Victims of Natural and Man- made Calamities and Disasters. This program is aimed at: a.) Organization of Community Cooperative to operate and manage the following: i.) Community-based modern eco-organic agri farm tourism, utilizing on the process the world- renowned Israeli Greenhouse Technology for a whole-year-round production of high valued cash crops and vegetables, making this technology as the major attraction in an inland farm campsite resort for wholesome family enjoyment. Serving as a major attraction for Study Tour Groups and ordinary visitors/tourist where they be served with farm fresh vegetable salads during their visit. 2 Project TREASURE Summary/Executive Brief

ii.) Communal Tourism Facilities along the coastlines by developing floating cottages with private swimming area each to be offered for rent to visitors and tourists. iii.) Communal Fish Farms by way of utilizing fish cages to be installed adjacent or underneath the floating cottages/cabañas with solar powered light at night so to attract school of fish with different varieties endemic in the area to enter the fish cages where they will grow until harvested. These fish cages shall serve as attraction for the guests using the floating cottages where they may enjoy swimming, snorkeling, hook-line and sinker fishing; 3 Project TREASURE Summary/Executive Brief

iv.) Duly organized supplemental services, i.e., outrigger paddle and sail boats for boating, hook and line fishing, etc.; and, v.) Production of preserved delicacies and souvenir items for sale to the visitors/tourists. b.) Cooperative Trading Center to: i.) Serve as the sales outlet where all the produce of the communal agri-fishery farms shall be traded to the public; ii.) Where the grocery shall be operated to be the source of supply for all the basic needs of the members; and, iii.) Where the Micro-Lending business shall be operated to lend cash to members in times of emergencies at minimal interest rates. III. Project BUKAS-Bayan Uunlad Kabataan Ating Subaybayan (Country’s Progress with our Guidance of the Youths). This is a periodic Summer Youth Camp open for Grades 10 and 11 students of public and private high schools nominated/endorsed by school principal that shall participate in a 3-day Youth Camp, where they will undergo Seminar-Workshop to be conducted by authorities/experts on the following: i.) Anti-Drug Addiction; ii.) Filipino Culture, Arts and Tradition; iii.) Career Guidance; iv.) Effects of Tourism Development; and, v.) Community Leadership After completion of the youth camp the participants upon their return to their respective school has the obligation to submit a written report to the school head that contains among 4 Project TREASURE Summary/Executive Brief

others the Recommended Activities for consideration aimed at disseminating what they learned, observed during the Summer Youth Camp. OBJECTIVE Project TREASURE is aimed at preparing the stakeholders in all sectors of tourism for the full implementation of the 2015 ASEAN Economic Integration MRAs-Mutual Recognition Arrangements in Tourism Standards and Tourism Professionals thru the institutionalization culture of tourism and security risk mitigation management in local communities, particularly Local Government Units, Academe and Tourism service related enterprises with the end in view of transforming the UNPRODUCTIVE RESOURCES into POTENTLY PERFORMING and INCOME-GENERATING ASSETS, to be at par with the ASEAN standards and equal playing field with other ASEAN member States/Countries thru the DEVELOPMENT of a TRULY autonomous Eco-Organic Agri SUSTAINABLE COMMUNITY TOURISM ACTIVITY where EVERY INHABITANT shall PLAY the IMPORTANT ROLE in the MANAGEMENT and OPERATION of the DULY ORGANIZED SERVICE SYSTEMS offered to TOURISTS and VISITORS in the IDENTIFIED DESTINATION with EACH GETTING the FAIR SHARE of the BOUNTY for his LABOR. OVERVIEW OF THE CURRENT TOURISM SITUATION Based on the latest report of The UNWTO-United Nations World Tourism Organizations and the ASEAN- Association of Southeast Asian Nations, the tourism sector is unquestionably the world’s biggest employer of workers while bringing the unequalled amount of cash inflow infused to the local economy of countries with tourist attractions in a well-managed destination and the tourism service systems are duly organized and ready to serve the visitors and tourists. In the Philippines tourism is only felt in very few areas that were once upon a time isolated from the mainstream of development in urban areas provincial centers. These are the communities situated in island provinces lately discovered and eventually developed into the country’s major tourist destinations. The phenomenal rise to prominence of these destinations transformed the lives of the locales from antiquity to modernity amidst economic prosperity. This is so, because the recorded average per capita income of local inhabitants is currently almost on the level of a middle-class income in Philippine standard from the level that is way below the poverty line before tourism was developed. These are the likes of Boracay Island in Malay, Aklan, El Nido in Palawan, and Panglao in Bohol. However, it is worthy of note that tourism development in these areas are mainly based on beach and sea resources and none have ever considered the development of modern eco-agri tourism as a potent tool for sustainable rural/community-based tourism. The Philippines is a country where unspoiled, bare and unproductive soils and marine as well as human resources abound in almost all the nooks and corners of her island provinces. Ironically, the natural attractions and topographic features of these already developed and tourist- frequented destinations are not too far extra-ordinary than those found in other island provinces situated within the periphery that is few hours away from these currently developed destinations. Incidentally, the inhabitants in these communities are still languishing in abject poverty brought about by retrogressing economy as they are still fully dependent on the very much antiquated traditional livelihood activities rendered to obsolescence by the ever-changing times in recent modernizations. To arrest the recurring problem and afford a ray of hope to the poorest of the poor in these communities to live a life worthy of human dignity this project is hereby offered as a modest contribution to the sustainable development of tourism to secure the supply chain and continuously support the economic security risk mitigation in the countryside. The EFFECTS of Super Typhoon Yolanda (Haiyan) The recent visit of Super Typhoon Yolanda (Haiyan) immediately after the 7.2 magnitude 5 Project TREASURE Summary/Executive Brief

earthquake that hit Bohol aggravated the already miserable economic conditions of the poorest of the poor inhabitants in communities badly hit by her wrath that devastated their every precious possession including the lives of their family members. The areas badly hit and hosts to the destructions are the ones considered to be the poorest of the poor in the level of Philippine economic standards. These are the provinces of Bohol, Eastern Samar, Leyte, the Island of Panay, particularly Northern Iloilo, Capiz, Antique and Aklan. The residents in these communities are still lingering in total hopelessness on how to start anew the normal life of their every family that were left without the source of income for their basic needs no house for shelter, no work/economic activity as a source to sustain even their daily subsistence. GAIN in EVERY PAIN The areas badly hit with the fury of the 2012 killer earthquake in Bohol, and super typhoon Yolanda (Haiyan), another earthquake in Ormoc City and currently the Marawi Siege left among the survivors the unbearable pain in losing not only their most precious properties but likewise the life of their loved ones. These communities landed in the headlines and special feature stories of almost all national and international media as well as in social networks along the information highway. The pains left behind by the fury of these catastrophes, however unknowingly obtained some gains in the form of publicity of the areas very less known to the international communities. The swiftness of response by almost all member countries of the United Nations to deliver to victims the much-needed relief in a record time of not more than 48 hours or few days after the most brutal strike of super typhoon Yolanda (Haiyan) is considered unprecedented in recent history. This action is a manifestation that the once unheard places in the Philippines gained overnight popularity, and maybe concluded that such popularity shall remain written in diaries of all the people who shared a little of their fortune and service as a humanitarian gesture to save whatever are left in the badly stricken communities. This goes without saying, that once rehabilitated and the survivors are able to return to their normal and improved lives, the possibility is not remote that these areas shall still gain interest as a place to visit and revisited by those who always treasure whatever assistance they extended so for them to personally see how the victims regain what have been lost. However, with or without foreign tourists, Project TREASURE shall continue to thrive in areas where it shall be adopted, simply because the component programs are per se income-generating, thus, self-sustaining. By twist of fate and perhaps timely as we may term it to be, the programs in this concept under Project TREASURE were already being conceptualized few days before the killer earthquake and super typhoon Yolanda and such other natural and man-made calamities hit the country. To jump-start its implementation thru the official launching, it is now offered for sponsorship or adoption by government- owned and private corporations as a continuing CSR-Corporate Social Responsibility- a modest contribution to the long-term rehabilitation and poverty alleviation of the badly hit highly impoverished victims. Sources of Funds Contemplated as sources of funds are the following:  Portion of the realized income from the operation of CREATED Center for Eco-organic Agri Tourism Education & Development Training Center and Eco-Agri Farm Resort and Theme Park that is offered for adoption and operation in partnership with SUCs outside urban centers, that in this case NIPSC;  Portion of the realized income out of the sales of the book “Compendium Tourism & Hospitality Service Study First Edition, 2012” to serve as reference learning materials for the continuing tourism awareness special seminars and workshops; the publication, distribution and sell of the Second Edition 2014 and Philippine Tourism Laws and Related Statutes by Maximino P. Zurbito, Jr. by the adopting agency institution to be donated to public schools as textbook/reference materials of students in tourism and hospitality service related subjects that are enrolled in public elementary and secondary 6 Project TREASURE Summary/Executive Brief

schools as well as TESDA Accredited Training Centers and LUCs/SUC’s Center for Rural Eco-Agri Tourism Education and Development;  Grant/Aid from Sponsoring Institutions/Agencies, officially Adopting Project TREASURE as a CSR- Corporate Social Responsibility;  Portion of realized income on the sales of book “Compendium in Tourism & Hospitality Studies” First Edition 2012; “Second Edition 2014”; and, “Philippine Tourism Laws and Related Statutes, 2015 Edition” that require the endorsement and recommendation by the following:  Department of Tourism for all its offices as well as LGU Tourism Officers to acquire as a reference material in the institutionalization of the culture of tourism in local governance;  Department of the Interior and Local Government for all LGU Sanggunians (Provincial, Municipality, Barangay) to acquire a copy of the book as reference material for sustainable tourism and socio- economic development related legislations and programs;  Department of Education for all public and private schools (Elementary, High Schools) to have at least Ten (10) copies of the book in their library as study/research reference material; and,  Commission on Higher Education for all colleges and universities to consider the prescription of the book as teaching/study reference material or textbook for students taking up tourism and hospitality service courses.  Donations and other forms of assistance that may be donated by the National and International Organizations and Agencies and other continuing fund-raising activities of the adopting Local NGO and LUCs/SUCs. The SUPPORT LEARNING MATERIALS and SOURCE OF FUNDS Compendium in Tourism First and Second Editions; and Philippine Tourism Laws 7 Project TREASURE Summary/Executive Brief

The FOREWORD to the BOOKS 8 Project TREASURE Summary/Executive Brief

I. Academic Qualification: Bachelor of Arts (A.B.); Juris Doctor/Doctor of Philosophy Ph.D./CTE; CES/CSE II. Work Experience & Employment History  As Independent Professional Consultant and Business Executive:  Co-Founder, President & Managing Director – ISeRVE International Security Risk Value Economics Inc., Quezon City, Philippines, A consulting company for Tourism Planning, Development, Education & Security Risk Management & Mitigation. : January 2016 to Date  Founder and Senior Associate – MPZ Consult & Associates (Tourism Development Planning and Local Governance): Current;  Founder, President & COO PhilVISA – Philippine Visitors, Investors Services & Assistance, Inc., Iloilo City, Phil. :2008-2011; A Tourism Oriented Service Corporation, owner and operator of Seamless Travel and Project Treasure Concepts with Reality Educational Tours availed to LGU officials & Students of Tourism related Courses; Specializing in consulting services for the conduct of study and formulation of Tourism Development Master Plans under RA 9593; Solid Waste Management Plans; and, Design of Engineered Sanitary Land Fill (SLF) under RA 200.  Founder & Executive Director AViSA-Aklan Visitors Services & Assistance, Nabas & Boracay Island, Aklan, Phil. :2007-2008;  Permanent Resource Person/Consultant, Gov. Carlito S. Marquez, Province of Aklan (Part Time) :2004 to 2009  Organizer/Founder, Administrative and Management Consultant, ANITOS-Association of Northern Iloilo Tourism Oriented Services, Estancia, Iloilo, Philippines :2008 BARRIA-Boracay Association of Resorts, Restaurants & Independent Allies, Inc., Boracay Island, Aklan:2002  Management Consultant - VFP Properties/Industrial Complex, Taguig City, Metro Manila :2002-2004  Senior Associate & Founder, MPZ & Associates Consultants, Iloilo City, Philippines :2002-Date  Executive Vice President & CEO (Co-Founder/Member of the Board of Directors) :2001-2002 ProAID-Professional Advocates and Innovators for Development, Inc., Quezon City, Philippines A consulting partner of the De Salle Institute of Governance, specializing in consulting services for the Local Government Units (LGUs), as its major clients in the conceptualization, formulation and writing of Comprehensive Socio-economic Development Master Plan; :2002-2006  Executive Vice President & CEO – Multi Equipment & Technical Services, Inc., Davao City, Phil. :1998-2002 (A corporation specializing in the formulation of strategy for the LGUs and the National Government Agencies’ acquisition of equipment and machinery required for socio-economic development without the need to allocate immediate cash outlay; authorized local sales representative of world known heavy equipment manufacturers based in the United Kingdom)  Vice President, Sales & Marketing (LGU), CAMEC, Exclusive Dealer of JCB Equipment, UK, Quezon City:1997-1998  Editorial Consultant & Founder/Publisher, The Northern Iloilo Exposure :1994-1997 A weekly tabloid circulated in Northern Panay area and Masbate, writing editorials and regular columns on special features and Opinions) (Non-Resident) :1992-1994  Managing Director, Inter-Hemisphere Corporation A Management and Marketing company registered under the laws of the State of California, USA, engaged in administrative and financial management of service and customer oriented enterprises, including marketing and sales of their services and products in the State of California.  Paralegal Officer, The LAW FIRM of MOSQUEDA & Associates, Los Angeles, CA :1992-1994  As Travel and Tourism Industry Professional  Management Consultant - Allan B. Fun Tours, Boracay Island, Malay, Aklan, Philippines :Current  Consultant – AETA Aklan Ecorganic Agri Tourism Advocates, Kalibo, Aklan :Current  Consultant – Permanent Relocation Site Development Project Super Typhoon Yolanda (Haiyan)/Oil Spill Victims of Estancia, Iloilo, Philippines :Current;  Consultant – World Paradise-The Tourism Enterprise Zone, Estancia, Iloilo : Current;  Country-Based Consultant, Solimar International, USAID Philippine Tourism-related Projects :2013 to date  Consultant, Isla Encantada (Escano) Eco-Park & Beach Paradise, the Tourism Enterprise Zone, Bgy. Granada, Gigante Norte, Carles, Iloilo, Philippines :Nov. 2012 to Date  Part Time Professor, Polytechnic University of the Philippines (PUP) :1989-1990 (Teaching Tourism Industry Development and Management Courses) :1987-1992  Lecturer/Resource Person, Manila, Philippines Various seminars, workshops conducted by tourism, travel and hotel industry associations. :1990-1991  Founder and Managing Director, Answer Travel & Tours, Manila, Philippines, :1988-1991  Assistant General Manager, Celebrity Travel & Tours, Makati City, Philippines, Tasked to establish overseas offices in Bangkok, Thailand, Jeddah, KSA, Amsterdam, Netherlands; and London, UK, GSA of Saudia Airlines. :1988;  Tour Manager, Fouad Travel Agency, Dammam & Dhahran, Kingdom of Saudi Arabia, :1983-1984  Assistant General Manager, Skyland Tours, Inc., Baguio City and Manila, Philippines, :1982-983  Manager, Tours Division, Royal Travels, Inc., Manila, Philippines, :1982  Consultant-Marketing & Sales Hotel Zambayan, Zamboanga City, Philippines, :1972-1982  With House of Travel, Inc., Manila, Philippines, - Accounting Clerk, Accounting Section, :1972 9 Project TREASURE Summary/Executive Brief

o Phil-Vista Tours, (Division of House of Travel, Inc.: Tour Coordinator and Licensed Tour Guide, :1972-1976; o Supervisor, Inbound Tours Department, :1976-1980; Tour Manager, Inbound/Outbound Tours :1980-1982; (Note: Also Involved in consulting services for various travel and tourism-oriented establishment, i.e., travel/tour agencies, hotels, resorts, restaurants, training centers, shipping lines, bus companies, etc. during the period)  In Government Sector III.  On-Call Consultant for Boracay Concers, Office of Gov. Carlito S. Marquez, Province of Aklan :2006-2008  :   Part Time Legislative Consultant, Cong. Samuel Dangwa, Benguet, ongress of the Philippines :2004-2006  Chief of Staff, Office of Congressman Tito R. Espinosa, Congress of the Philippines (3rd Dist. Masbate) :1987-1988  Fiscal Agent, Presidential Commission on Good Government (PCGG) :1986-1987  Senior Technical Staff, Office of Assemblyman Jolly T. Fernandez, Masbate, Batasang Pambansa :1984-1985 Professional Accomplishments : Oct. 1980- January  Recipient, 1980 International Tourism Scholarship-The World Association of Travel Agencies (WATA) 1981 Daniel V. Dedina International Tourism Scholarship Foundation, Geneva, Switzerland  FIRST in Asia, and the only one from the Philippines since 1980 to date) Conducted an Investigative Research and Study on International Tourism Industry Development in 21 cities of 14 countries in Asia and Europe, i.e., Hong Kong, Thailand, Italy, Austria, Hungary, The BENELUX, Sweden, Germany, Switzerland, Denmark, Greece, Singapore and Malaysia, among others. :1984  Admitted to the POOL OF EXPERTS, Tourism Sector-Studies & Training International Labour Office (ILO), Technical Cooperation for Developing Countries, Geneva, Switzerland. First assignment/Deployment, Zu-Zhou, Chin, 1989 (Aborted due to Tianamen Square Riot & Massacre) : 20017  Recipient, 2007 DOT-Western Visayas Tourism Excellence Award Authored Publications (Books) and Tourism Development Documents:  Save Boracay Island-The Concept and Article “Multi Billion Pesos Government Losses in Boracay Island Tourism, submitted to the Office of the President, Secretary of the Department of Tourism (DOT), Senate Committee in Tourism and published on line. With this Document, the President publicly pronounced to consider the creation of an authority to Rehabilitate the Island, and the Senate Committee on Tourism Chair to file Senate Resolution For the Conduct of Investigation and Inventory of Tourism Zones in the Country which was the very meat of the documents. :2018  Development Concept & Feasibility Study, CREATED Center for Eco Agri Tourism Education & Training: 2018  Philippine Tourism Laws and Related Statutes, Copy Right Registration No. A-2017-00026 :2016 Containing 389 Pages covering the Discussions and Origin of Tourism, Definitions, Meanings, Components, History, and Philippine Tourism Evolution; R.A. 9593, Tourism Policy Act of 2009; Applicable Provisions of R.A. 7160; R.A. 10816, the Farm Tourism Act; ASEAN MRA-TP, Mutual Recognition Arrangement for Tourism Professionals, and Tourism Standards; UNWTO Tourism Code of Ethical Standards; Drafts for Tourism Ordinances applicable to Province, City, Municipality And Barangay.  COMPENDIUM in TOURISM & HOSPITALITY SERVICE STUDIES Second Edition :2015 Copy Right Registration No. A-2015-00381, Containing 634 Pages covering Tourism Studies on Origin, Evolution, History Meanings and Definitions, Elements, Components, Destination Management, Travel and Tour Operations, Fundamentals and Techniques in Tour Guiding, Fundamentals in Hospitality (Hotel, Resort, Restaurant Operations and Management, MICE-Meetings, Incentives, Conventions and Exhibits, Marketing and Promotions; Philippine Tourism History; Philippine History from Pre-Historic Theories, Discovery by Magellan, Philippine Revolutions, Independent Philippines, Philippine Commonwealth, Philippine Republic, Martial Law Era, Second Republic from President Corazon C. Aquino to President Benigno Simeon Aquino; and, Complete Coverage of the ASEAN Economic Integration MRA-Mutual Recognition Agreements for Tourism and Tourism Professional Standards with Review Guide for Trainers, Assessors and Applicants for the ASEAN Common Competency Assessment. To be published in partnership by SUC adopting in its system the operation of CREATED/  COMPENDIUM TOURISM & HOSPITALITY SERVICE STUDIES First Edition :2013 Copyright 2013 National Library/Intellectual Property Office of the Philippines Registration No. A-2013-00187; ISBN 978-971-4-5; Introductory General Knowledge of Tourism and Hospitality Designed for K-12 Program in 320 Pages now on stock with publisher, Eduresources, Inc., Quezon City.  PHILIPPINE TOURISM MASTER KEY Detailed Guide to: Philippine Tourist Attractions, Destinations & Investment Areas (On-Going to be published early 2019) Authored Legal and Tourism Business/Socio-Economic Development Documents:  Municipal Ordinance No. 2, S.2021, Rationalizing the Operation of Balud Municipal College, Adopting on the process the Concept of Project TREASURE, particularly the Operationalization under its system the Center for Rural Eco-Agri Tourism Education and Development :2021  Development Concept & Project Feasibility Study, CREATED-Center for Eco-Agri Tourism Education & Development With Modern Eco-organic Farm Resort and Theme Park, Nabas, Aklan, Philippines :2017  Concept of Operation, Visayan Island Pearl Cruises “Sharing Tourism Bounties with Island Communities :2017  Zero Waste Boracay 2017 & Beyond, Concept Document on Systematic & Timely Waste Management Disposal in Boracay Island currently implemented :2017  Development Concept, Socialized Mass Housing/Permanent Relocation Site Typhoon Yolanda Victims ATIDCO/NHA Assisted Estancia, Iloilo, Philippines :2014  Development Concept, World Paradise-Estancia, the Tourism Enterprise Zone :2014 10 Project TREASURE Summary/Executive Brief

 Concept Document Project TREASURE-Tourism Reinvented for Eco-Agri Stimulus of the Unproductive to Rejuvenate Economy” Component Programs :2013  Continuing Tourism Awareness Program-Key to Institutionalization of Tourism Culture :2013  Long Term Rehabilitation Yolanda Victims & Poverty Alleviation of the Impoverished :2013  Creation & Operationalization of CREATED-Center for Rural Eco-Agri Tourism Education & :2013 Development in partnership with the State Universities and Colleges (PASUC)  The New Curriculum Matrix for Tourism and Hospitality Studies aligned with the ASEAN :2014 :2013 Economic Integration MRA-Mutual Recognition Arrangement for Tourism Professionals Common :2013 Competency Curriculum Standards : 2012  Tourism Ordinance, Bgy. Gabi, Gigante Sur, Carles, Iloilo, Philippines :2011  Development Concept, Eco Tourism Enterprise, Bgy. Gabi, Gigante Sur, Carles, Iloilo, Philippines  Development Concept, Isla Encantada (Escaňo) Eco-Park & Beach Paradise-The Tourism Enterprise Zone :2010 :2010 Bgy. Granada, Gigante Norte, Carles, Iloilo, Philippines :2010  The Municipal Tourism Master Plan, Municipality of Calatrava, Negros Occidental, Phil. :2010 :2009  Term of Reference, Conduct of the Study & Formulation of Tourism Development Master Plan :2009 For Local Government Units mandated under RA 9693 :2008 :2008  Concept Document, LGU Cluster for Sanitary Land Fill under RA 9003 :2008 :2007  Project Feasibility Study, Proposed Bacolod South Grand Terminal and Tourism Center :2005 :2005  Sanitary Land Fill Manual Maintenance and Operation, Cadiz & Bago Cities :2005  Concept Document Seamless Travel Scholarship & Student Benefits Program for Public Schools :2005 :2004  Provincial Tourism Code, Executive Version, Office of the Governor, Province of Aklan :2004  Concept Documents: :2004 o Seamless Travel to Western Visayas, Cabatuan/Silay Airport Guided Tourist Bus Transfers :2004 o Extension Programs, Northern Iloilo Polytechnic College (NIPSC), Estancia, Iloilo :2004 o Extension Programs, Aklan State University (ASU-SRRDM, Ibajay, Aklan) :2003 :2003 o Institutionalization of Tourism in Good Governance :2002 o The Unified Mass Transport System (UMTS), Boracay Island Tourism :2001 o Panay-Guimaras Tourism Summit, Regional Development Council. Region VI, Iloilo City :2000  Provincial Ordinance in Tourism Development & Environmental Preservation, Province of Aklan :1998  Official Draft, Aklan Provincial Ordinance No. 05-052 & E.O. No. 13, :1989 “Preservation, Security and Safety Provincial Tourism Assets and Resources” :July 13, 2012  Campaign Strategy, Veterans Freedom Party, Veterans Federation of the Philippines, Aroceros, Manila :July 6-7, 2012  Administrative and Management Strategy, SUMICAD ESTATE, Digos City, Davao Del Sur : July 24, 2008 :Since 2004  Project Concept & Feasibility Studies, Paradise Lodge-Boracay Island & Paradise Garden :Apr. 28-30/10 :Dec.4-7/09 Resort and Hotel, Digos City, Davao Del Sur :Nov.6-9/09  Management and Administrative Policy Guidelines, Dalisay Industries-Resort Operations :Aug. 2008  Concept-Implementing Strategy, Mass Housing Projects-Community Mortgage Program (CMP)  Management and Operating Strategy :1998-2002 :1989-1991 Boracay Association of Resorts, Restaurant & Independent Allies, Inc., Boracay Island :1989-1991 :1989-1990  Management Study & Management Options VFP Properties & Industrial Complex, :1989-1991  Concept Paper, The National Disaster Coordinating Council (NDCC), Integrated and Sustainable :1989-1991 Calamity/Disaster Preparedness Program, Dep’t. of Nat. Defense, Camp Aguinaldo, Q.C. :1987 -1990  Integrated Business Development Strategy, Federation of Retired & Enlisted Soldiers (FORCES), DND :1978-1982  The Ancestral Domain Management Plan (ADMP) CADC 102, Talaingod Tribal Council  The Provincial Tourism Development Master Plan, Masbate, Philippines : 1980  Co-Author: :1990  The Revised Syllabus in Tourism Course, Polytechnic University of the Philippines (PUP) III. Conventions, Congresses, Conferences, Tourism Sales Missions (Participated/Attended/Organized/ Assisted)  Resource Person/Speaker, Municipal Tourism Awareness Forum, Municipality of San Dionisio, Iloilo  Organizer/Resource Person, Northern Iloilo First Tourism Forum on RA 9593, ANITOS/NIPSC, Estancia,Iloilo  Organizer, Northern Iloilo First Tourism Orientation Forum, ANITOS Paon Beach, Estancia, Iloilo, Philippines  Participant, Regional Tourism Congress, Department of Tourism (DOT-VI)  Contractor, Events Asia 2010, Conference & Trade Show, Eco-Village Convention Center, Boracay Island  Co-Organizer DOT-WV Regional Tourism Congress, Roxas City, Philippines  Organizer PESPA-Phil. Elem. School Principals Association, Roxas City, Philippines  Organizer/Speaker First Northern Iloilo Tourism Orientation & Investment Forum, ANITOS-DOT, Estancia, Iloilo  Regular Invited Participant -World Bank (WB), Country Assistance Strategy Workshops  Delegate, International Turismus Bourse (ITB-BERLIN), Berlin, Germany  Delegate/Exhibitor, Japan World Travel Fair, Tokyo, Japan  Participant/Delegate DOT-PCVC, Sales Missions, Japan and Korea  Delegate/Exhibitor Korea Travel Fair (KOTFA), (Annual) Seoul, Korea  Delegate/Exhibitor ASEAN Tourism Forum (Annual) Singapore, Malaysia, Brunei, Indonesia, Thailand and the Philippines  Exhibitor, DOT-PCVC Philippine Travel Mart, Delegate, Manila, Philippines, (1st, 2nd, 3rd & 4th))  Delegate, The World Congress (Bi-Annual), World Association of Travel Agencies (WATA) Taipeh, Taiwan; Vienna, Austria; Singapore, & Manila, Philippines  Special Guest/Delegate European Congress, World Association of Travel Agencies (WATA) Vienna, Austria IV. Familiarization Tours, Trips for Tourism Product Development Participated  DOT/PCVC Fam Tour, Zamboanga and Basilan (Philippines) 11 Project TREASURE Summary/Executive Brief

 DOT/PCVC Fam Tour, Puerto Princesa, El Nido, Busuanga (Philippines) :1989  Cathay Pacific Travel Agents Fam Tour, Hongkong and Macau :1989  DOT/PCVC Fam Tour, Zamboanga Del Norte (Dipolog, Dapitan and Dakak) (Philippines) :1988  DOT/PCVC Fam Tour, Puerto Galera, Marinduque (Philippines) :1988  DOT/PCVC Fam Tour, Iloilo, Guimaras and Bacolod (Philippines) :1987  DOT/PCB Fam Tour, Laguna, San Pablo and Batangas Inland and Beach Resorts (Philippines) :1981  DOT/PCB Fam Tour, Quezon, Camarines Norte, Camarines Sur, Albay, Sorsogon (Philippines) :1980  DOT/PCB Fam Tour, Cebu, Bohol (Panglao and Tagbilaran) (Philippines) :1980  PAL Travel Agents Fam Tour, Kota Kinabalu (Malaysia) :1979  PAL Travel Agents Fam Tour, Shanghai, Beijing, PROC :1979  Merpati Airlines Travel Agents Fam Tour, Jakarta, Bandung and Bali, Indonesia ;1979  China Airlines Travel Agents Fam Tour, Taipei, Kaoshung and Hualin (Taiwan) :1978;  PAL/MOT/PCB Fam Tour, Mindoro, Romblon and Boracay Island (Philippines) :1976 & 1977  PAL/MOT/PCB Fam Tour, Batanes, Aparri, Tuguegarao (Philippines) :1977  PAL /MOT/PCB Fam Tour, Ilocos Norte, Ilocos Sur, Vigan, La Union, Pangasinan (Philippines) :1977  MOT/PCB, Fam Tour, Cordilleras, Baguio, Benguet, Bontoc and Banaue (Philippines) :1977 (Note: Had extensively traveled to leading and new tourist destinations/attraction in the Philippines, USA, Europe as Travel Agent, Tour Operator and Consultant) V. Educational Attainment/Curriculum Vitae :1978-1982  Formal Academics  Bachelor of Laws (Ll.B)/Juris Doctor (J.D.), Philippine Law School, Pasay City, Philippines Graduated with Certificate of Merit for SPECIAL ACHIEVEMENT in Extra-Curricular and Academic affairs :1975-1978  Bachelor of Arts (A.B.), Ortaǹez University, Quezon City, Philippines Graduated Major in English & Political Science, Minor in Economics & Social Science  Associate in Arts (A.A.), Colegio de Sta. Rita, San Carlos City, Negros Occ., Philippines :1969-1971  Secondary: (High School), Estancia High School, Estancia, Iloilo, Philippines :1964-1968 Elementary, Quinayangan Elementary School, Balud, Masbate, Philippines, Graduated Valedictorian :1958-1964 (Note: Had been a working student since first year college)  Special Courses :1993  Insurance Course, Mike Ross Insurance School, Los Angeles, California (Passed and topped the California Insurance Licensure Examinations with a grade of 99.99%)  Special Course on International Congress Management, :1990 Conducted by International Association of Professional Congress Organizers (IAPCO) Development Academy of the Philippines, Tagaytay City, Philippines  Advance Course in Airline Tariff and International Ticketing, :1987 IATA Training Center, Dhahran, Saudi Arabia :1975  Special Course in Management of Modern Tourism Industry Ateneo Graduate School of Business, Manila, Philippines  Special Course in Human Resource Development :1973 Ateneo Graduate School of Business, Manila, Philippines VI. Socio Civic, Industry & Business/Professional Organizations Membership and Affiliations  Founder & Director, ANITOS-Association of Northern Iloilo Tourism Oriented Services :2008 to Date  Founder & Director, BARRIA-Boracay Association of Resorts, Restaurants & Independent Allies :2002 to Date  Member ROTARY INTERNATIONAL, Rotary Club of Cubao East, District 3780 :1987-1992  Vice President, 1989; International Service, 1988; Director, Youth Service, 1987;  Director, Club Service, Chairman, Committee on Concept Formulation, Project-“BUKAS-Bayan Uunlad Kabataan Ating Subaybayan”, a Youth Project Recipient Award for Outstanding International Youth Project, and adopted by RI International as International Project :1989  District Delegation Head, RI World Convention, Portland, Oregon& Miami, Florida : 1990 & 1991 (Note: Had been a Consistent Recipient of various AWARDS and CITATIONS for outstanding service to the Rotary International and the Community) :1983-1992  PTAA-Phil. Travel Agencies Association, Manila, Philippines. Permanent Representative Member, Committee on Education, (1988-1990) :1986  Co-Founder/Member GUIDES, INC. – Guides Union in Democratic Society, Manila, Philippines,  ATOP-Association of Tour Operators of the Philippines, Regular Company Representative Manila, Philippines :1977-1982 VII. Personal Circumstances Date of Birth : October 15, 1953; Place of Birth: Quinayangan Diotay (Now San Antonio), Balud, Masbate, Philippines Spouse : Josephine Ciudad de Angel; Children : Joseph Maximilian, Graduated Bachelor of Science Education (BSE-English); Karen Mae, Graduated BS-Mass Communication and Bachelor of Laws (Ll.B); and Mark Joseph, Borne April 30, 1994, Los Angeles, California, USA. Certified Correct. 12 Project TREASURE Summary/Executive Brief